hello, i’m gustav moorhouse international industrial designer looking for good work*

portfolio www.moor.house e-mail [email protected]

i’m gustav moorhouse i’m an industrial designer looking for good work* i’m fluent in english, french, german of ik leer nederlands i love making things by hand but i can also code pretty good websites

www.moor.house (not .com) [email protected] (say hello)

*good work is about pride in ownership for everybody involved and a passion for pushing until the end

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brand repositioning for help human factors case study (quasi) voronoi chair recontextualised radio graphic blade studio madeinbrunel.com

brand repositioning for help® imagining a line of products for the american pharmaceutical brand help

work-life

Help, an over-the-counter drug brand, promises to provide simple remedies for everyday life. Their ethos, embodied by the phrase “take less”, stems from a humane and simple approach to pharmaceuticals.

balance

from top to bottom hours and hours of meetings initial advertising concepts

In 2030, we imagine Help to enhance a single, natural remedy — sleep. Work-life balance during the daily routine requires a pure and empathic solution represented through passive technology. In natural harmony with the body, this line of products reintroduces sleep as a ritual and helps you to live more.

take less, live more passive technology sleep routine

take less, live more — an empathic human response to work-life balance by establishing a sleep ritual depression

technology

free time

the brand video is available on my website, moor.house next page: brand analysis report cards, available as pdf online

brand analysis report

Most of the manufacture was carried out on the lathe. Achieving the desired thinness required patience.

Slight variations in size and shape allowed me to find the perfect match of parts for the final model.

Subtle logo treatment. Help is about taking less, so the logo should almost be invisible.

Lessness is about details. Such a simple product as Mute needed careful consideration.

From raw CNC to hand polished final top made from clear acrylic.

I have always enjoyed process documentation. I now also know about product photography.

mute listens to all the noise so that you can enjoy

the sound of silence.

proposed line of products for help

zest

mute Z

Z

Z

ripple

bulge

aroma

david sufferes from outside noise,

mute creates a soundwave that

mute is listening all night.

poor sleep leads to bad days.

is 180° out of phase.

david can now sleep soundlessly.

Mute works like those noise-cancelling headphones you see people wearing on airplanes: it records sound, inverts the frequency and you perceive silence. With Mute, you can control the amount of noise you let into your room. It lives on your window and allows complete silence at night or on those days where you just can’t focus because the car alarm outside won’t stop. And if you want to let just the slightest amount of noise in to make you feel comfortable, that’s cool too.

human factors case study 200mm

reconsidering the sky tv remote for a universal design

175mm

once based on a thoughtful design, sky has added too many features over the years and forced bold change instead of subtle innovation. A pleasant tactile experience is what makes a product desirable. The material provides feedback and affords the use. Most positive associations with the product come from touch: robustness, comfort and quality. Why do we ignore the capacity of our ten fingers and reduce most interactions to touching perfect slabs of glass? In 1998 Sky hired Frazer Designers. Their brief was to “create the most user friendly and ergonomic remote control ever designed”. Over time, more features were added but new generations always built on the original design. In 2016, Sky introduced a new, minimal remote, which rejects everything the users learnt over two decades.

affordances

1998

2006

2016

shape & colour

good button

no change for the

to differentiate

mapping for

sake of it — use

functions.

intuitiveness.

familiar icons.

logical mapping

psychological needs

confirmation & forgiveness

physical needs

familiarity

similarity transfer familiar

sensory

size

use familiar

perceptual

shape

features from

things from

cognitive

force

the same domain

other domains

usability vs. flexibility

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iPod Shuffle, Apple (2010) / trash can

ess en itiv

n

int u

existing

grip

size & reach ab ilit y

comfort

opportunity

fun cti o

“a menu is the default homepage for advanced users and less frequent functions could be hidden” — busayawan lam, expert user

“remote, where are you?”

good grip LED keypad

“i’m here!”

battery

sonar

(quasi) voronoi chair nature-inspired furniture for modern manufacturing methods

The brief was to design a nature-inspired dining chair in four weeks, respecting human factors and ergonomics, and to use CNC machining. In a team of two, we wanted to create something that would be almost impossible to build by hand. The machine should enable us to produce something mass-manufacturable, with an intriguing appearance.

we failed at bending plywood and built a chair too fragile to sit on. this won’t happen again, we learnt from our mistakes.

The entire fabrication of this prototype was a learning process with failures at every step. Initially, we steam-bent a sheet of plywood, which snapped when formed. We then had a stack of thin sheets of birch and the Shopbot projected pieces left and right. Where the wood was bent, the sheets created steps that we had to fill in and sand.

Finally, the chair was so fragile that nobody could sit in it. Learning from this prototype, more strength could be achieved by respecting a true Voronoi pattern. We lost stability changing the diagram too much. Furthermore, we could experiment with the curvature, the density of connections, material choice and thickness.

recontextualised radio building something new from found objects and waste

The aim was to give a product a new life in a different body. Digging through the electronic waste bins at San Francisco State University, I found a camera drive control from the 1980s, made in the USA. It featured a rounded rectangle Bauhaus style and immediately, I saw this object as a companion speaker for an old iPod mini, but it also looks great attached to a phone. My personal goal was to recycle the driver into a functional object at no cost, using only objects and materials found at the school: Plywood was retrieved from a previous project (cf. Voronoi Chair), the volume knob was found in a drawer filled with spare parts and the electronics were taken from old desktop speakers. The only new parts were the 3D-printed brackets holding the speakers components in place. The wooden front face was an experiment in CNC milling and 3D routing, processes I had never done before. e face was also meant as a natural element that contrasts with the clean, industrial casing. It mirrors the ventilation holes of the body to act as a speaker grille on the machined plywood face. At the end of the project, I donated the speaker to the school for people to play music in the workshop.

zero cost

recycled

made in the USA

graphic blade studio fabricating hand-made models with the benefits of rapid prototyping

I like having people like Gustav work with me who see problems coming up and take care of them without being hand-held through the entire process. — Paul Nowicki / CEO I worked seven months for GBS, producing models for private collectors. One of our clients, Kirk Hammett from Metallica, commissioned a unique set of Godzilla maquettes. I introduced rapid prototyping to a traditionally manual job, speeding up the production of a replica Tokyo house from two weeks to half a day.

made in brunel’s online presence refreshing madeinbrunel.com and integration with social media

For years Made in Brunel, the university’s design student collaborative leading to the graduate exhibition, relied on external sources for their online presence. This year, I was appointed Web Manager and wanted to make use of website and social media. For the first time ever, the website was up to date and up to standards.

content creation

pixel pushing

wordpress & coding

go to madeinbrunel.com with the device and browser of your choice

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portfolio www.moor.house e-mail [email protected]