Growth opportunities with IHG
Growth opportunities with IHG
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Introduction
7 4,400 640,000 100 48m leading brands
hotels
guest rooms
countries and territories around the world
Priority Club® Rewards members
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Introduction
When you invest in an IHG hotel, you are partnering with the world’s leading hoteliers. Over 60 years, IHG has built a portfolio of seven distinct brands, each a leader in its marketplace. Together, they total over 4,400 hotels in nearly 100 countries – with a new hotel opening its doors almost daily. Around the world, we are working with thousands of business partners to make this phenomenal growth possible. Our investors choose IHG because of the unrivalled support and expertise we can provide. They know that every hotel in our network is backed by global sales and marketing expertise, the most visited websites in 13 languages, a central reservations system that processes 700 transactions per second and the world’s largest hotel loyalty programme. We are now looking to develop new hotels across Europe, the Middle East and Africa, building on our presence in these key markets. The opportunities for investment are unrivalled, and IHG has become the number one choice for both guests and investors.
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Introduction
Almost every day, a new IHG hotel opens its doors somewhere in the world. IHG investors are able to share in that phenomenal growth when they partner with the world’s largest hotel group.
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Brands overview
The power of seven IHG’s portfolio of seven market-leading hotel brands has made it the world’s largest hotel group by number of rooms. We own, manage, lease or franchise over 4,400 hotels in nearly 100 countries – with a total of more than 640,000 guest rooms. The sheer breadth of our hotel network enables us to cater for every kind of travel segment, from business to leisure, premium to budget, overnight to long term. Many of our guests return time and again, due in part
to the success of IHG’s loyalty programme, Priority Club® Rewards, the largest in the world with over 48 million members.
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Brands overview
The power of seven
This luxury brand connects well-travelled guests to what’s special about a destination while providing superior, understated service and outstanding facilities. Worldwide:
Hotels by Region:
164
EMEA Americas Asia Pacific
hotels
55,995 rooms 63 hotels in the pipeline
65 55 44
The fastest growing premium hotel brand, offering business travellers high levels of comfort, service and amenities.
The boutique hotel for style conscious guests who want intriguing design with the reassurance that only a global hotel company can offer.
Worldwide:
Hotels by Region:
Worldwide:
360
EMEA 91 Americas 199 Asia Pacific 70
31
hotels
99,092 rooms 128 hotels in the pipeline
hotels
Hotels by Region:
Americas 30 EMEA 1
3,751 rooms 59 hotels in the pipeline
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Brands overview
The power of seven
The powerhouse of the group, the Holiday Inn brand is benefiting from a $1 billion relaunch, reinforcing
its global reputation for service, comfort and value.
Part of the Holiday Inn family, this brand offers a fresh, clean, uncomplicated hotel experience characterised by comfort, convenience and good value.
Worldwide:
Hotels by Region:
Worldwide:
Hotels by Region:
1,321
EMEA 332 Americas 889 Asia Pacific 100
2,047
EMEA 193 Americas 1,828 Asia Pacific 26
hotels
241,410 rooms 362 hotels in the pipeline
hotels
185,642 rooms 586 hotels in the pipeline
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Brands overview
The power of seven
An established US extended-stay hotel brand offering guests a home from home experience in comfortable and stylish accommodation. Now in Europe, Middle East and Africa.
A clean, uncomplicated extended-stay hotel choice offering convenience and good value. US only.
Worldwide:
Hotels by Region:
Worldwide:
174
EMEA Americas
244
hotels
19,008 rooms 137 hotels in the pipeline
3 171
Hotels by Region:
Americas
244
hotels
24,368 rooms 187 hotels in the pipeline
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Timeline
IHG firsts 1777 The origins of IHG can be traced to 1777
when William Bass established a brewery in Burtonon-Trent 1862 Opening of what is now the InterContinental Paris Le Grand
1956 Holiday Inn is the first ever hotel company to reach 300,000 rooms – the largest in the world 1961 InterContinental opens in the Middle East with Phoenicia Hotel in Beirut
1983 First Holiday Inn Crowne Plaza opens in
Rockville, Maryland – and now over 300
Crowne Plaza hotels worldwide
1876 Bass’ red triangle becomes the first trademark to be registered in the UK
1965 Holidex, the world’s first hotel computerised reservation system introduced
1984 Holiday Inn is China’s first international hotel brand – Holiday Inn Lido, Beijing
1946 InterContinental Hotels Corporation is founded by Pan American World Airways
1972 A new Holiday Inn opens every three days
1952 Kemmons Wilson pioneers affordable ‘destination’ lodging for families travelling across the USA 1954 Holiday Inn becomes the first ever hotel franchise, leading to massive worldwide growth
1973 The first Holiday Inn opens in Asia – Kyoto, Japan 1977 Holidex first to link directly with airline and travel agents’ reservations systems
Priority Club – the first frequent guest
programme – and now the world’s largest
with over 40 million members
1991 Holiday Inn Express is born, the first limited service brand launched in the USA – and now over 1,800 worldwide 1995 Holiday Inn becomes the first hotel chain ever to take a booking over the Internet
Candlewood Suites founded
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Timeline
IHG firsts 1997 Staybridge Suites by Holiday Inn is launched for long stay travellers in America
2008 Staybridge Suites – first international extended-stay hotel brand opens in the UK
2004 IHG unveils industry leading design concept – Hotel Indigo
First Hotel Indigo opened in EMEA, in London Paddington
2006 InterContinental – 60th birthday
2009 1,500th hotel was relaunched, over 40% of the Holiday Inn and Holiday Inn Express hotel estate
2007 IHG signs a landmark joint venture deal with All Nippon Airways (ANA) to create IHG ANA Hotels Group Japan IHG announces a $1 billion worldwide relaunch of the Holiday Inn brand family, comprising Holiday Inn and Holiday Inn Express
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Operating system
IHG operating system Hotel distribution
System funds
Loyalty programme
Over 4,300 hotels c.180 million
guest stays p.a.
Annual System Funds
totalling $1bn
Priority Club® Rewards largest in industry, over 48 million members
Brand portfolio
Web presence
7 hotel brands covering all
major segments
No. 1 hotel website, 13 local language websites
Reservations systems
Market coverage
Global sales force
12 call centres, 15 languages
Top 3 in largest markets and developing in emerging markets
Global sales team of more than 8,000
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Operating system
Investing in growing markets Europe, the Middle East and Africa offer unique opportunities for the IHG brands and our targets are to expand in both established and emerging markets over the next few years. With 686 hotels already operating and a pipeline of 151 hotels, IHG has a strong presence in EMEA and the momentum to grow extensively in each of the regions.
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Operating system
$1bn
$1bn IHG global system funds generated to drive hotel RevPAR
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Driving consumer demand
Driving customers to your door IHG’s global revenue system will drive guest demand to your hotel through an integrated system that markets each of our hotel brands individually through a range of channels. The system has consistently proved its ability to deliver high value returns to hotels and owners, and yields a significant rate premium, at a reduced cost of sale, compared to hotel direct business. Room bookings via our reservations system topped $7.2 billion in 2008, with $2.6 billion transacted online through our websites.
8,000 Sales staff globally
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Driving consumer demand
Consumer understanding As one of the world’s largest hotel groups, IHG has gained valuable insights into where and how consumers seek hotel information and make reservations – across various channels and from various local, regional and global sources. This information has shaped the way
we engage with our customers and enabled us to drive up returns for owners. Global Reservations System All IHG hotels benefit from the world’s most advanced reservation system – Holidex Plus. The system links more than 230,000 terminals worldwide and processes over 130 million stays
a year – that’s about 700 transactions per second. This is serviced by our 12 worldwide reservation centres which receive up to 14 million calls annually
in 15 different languages.
Global Distribution Systems (GDS) Our reservation systems also link with all the major GDS, the channel
of choice for travel professionals and large corporate buyers. This gives us global around the clock access to the travel trade.
Worldwide sales IHG’s worldwide sales team is
more than 8,000 strong. As well as generating new revenue, the team also manages key corporate and agent accounts and provides local hotel sales support to maximise revenue and keep IHG hotels top
of mind.
IHG online Our websites continue to be a fast-growing reservation channel. They offer a comprehensive, customer-friendly and secure booking service in 13 languages and provide
a low cost of sale. We receive more than 5 million unique web visitors per month and also benefit from the lowest clicks-to-book rate in the industry.
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Marketing support
Putting your business on a global stage At IHG we know the importance of fresh, vibrant brands that engage with consumers and we have a brand to meet the needs of every guest and every owner. The success of each hotel owes much to the combined experience of the group’s global marketing team. From advertising campaigns to sponsorship alliances, the team is constantly developing our ability to reach a global audience and attract guests to IHG hotels. Recent worldwide projects to refresh the InterContinental brand and the relaunch of Holiday Inn will keep our hotels relevant and maintain their profile with consumers. IHG also manages the world’s largest loyalty programme – Priority Club® Rewards – with more than 48 million members worldwide.
When it comes to hosting events, InterContinental has a hotel in Europe for any occasion and one philosophy to suit them all. They strive to offer unparalleled local knowledge, working to know the intricacies of a destination and its culture.
There’s nowhere more like a box than the office.
In this way InterContinental is able to host meetings and events that are not only successful, but that provide participants with a genuinely memorable experience.
Think outside of it.
A DESTINATION FOR EVERY OCCASION ONE PHILOSOPHY TO SUIT THEM ALL
Change your environment – and your thinking at Crowne Plaza. Our
initiative brings you
inspirational thinking from innovators like Roger von Oech and Stefan Sagmeister – to stimulate creative thinking and help you think differently.
To discover how our insights can help stimulate yours – and for news about our latest
innovations, go to
www.crowneplazathinktank.com
I dreamt up I dreamt up a a way way to to increase increase my my company’s company’s profits profits here here
A Meetings & Incentive Travel special supplement
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Stay twice and get a free night. Crowne Crowne Plaza Plaza Dubai Dubai – – Festival Festival City City
Your Thinking Space D Du ub ba a ii If IT haS TO Be ParIS, IT haS TO Be The InTerCOnTInenTaL ParIS Le Gr anD.
Échangez vos points de fidélité contre des séjours dans l’hôtel et le lieu de votre choix, même chez nos concurrents.* (Vols non compris.)
The fantastic free night offer from TAS TIC TH E FAN
HT FR EE N IG O FF ERRewards
Stay twice at any Crowne Plaza®, Holiday Inn® or Express by Holiday Inn™ in the UK between 15 September and 15 December for a free night.
®
Avec l’option « Any Hotel Anywhere » du programme Priority Club® Rewards, chaque fois que vous séjournez dans un hôtel Holiday Inn, vous gagnez des points que vous pourrez ensuite échanger contre un séjour dans l’hôtel et le lieu de votre choix, même chez nos concurrents.* Cela représente plus de 500 000 lieux de séjour possibles dans le monde. C’est probablement la meilleure offre hôtelière de la terre. Non...de l’univers!
Adhérez au programme Priority Club® Rewards dès aujourd’hui à la réception
Club from Priority
The InterContinental Paris Le Grand, a Parisian landmark since 1862, is located in the heart of the city. The hotel has an array of splendid events rooms, including the Grand Salon Opéra, a world-famous ballroom. With our unparalleled local knowledge and attention to detail, any event at the InterContinental Paris Le Grand is sure to be an unforgettable occasion.
Register today at holidayinn.co.uk/PCR-freenight or call 0870 607 2582 and quote code 3574. Stay twice at any Crowne Plaza®, Holiday Inn® or Express by Holiday Inn™ in the UK between 15th September and 15th December 2008 and we’ll give you a free night
Adhérez avant le 14 décembre 2008, vous aurez ainsi la possibilité de gagner une carte d’hébergement prépayée
to enjoy at any one of nearly 4,000 hotels worldwide. Register today at holidayinn.co.uk/PCR-freenight or call 0870 607 2582 and quote code 3574.
d’une valeur maximale de 3 000 euros, valable dans l’hôtel et le lieu de votre choix*, plus 1 000 points bonus offerts pour votre adhésion.
Le plus important programme de fidélisation hôtelière à l’échelle mondiale
Do you live an InterContinental life? The world’s largest hotel loyalty programme
Holidayinn.fr/anyhotel
*Échangez vos points Priority Club® contre une carte d’hébergement prépayée qui pourra être utilisée pour régler votre séjour dans pratiquement tout établissement acceptant la carte American Express®. Le texte intégral des conditions générales est consultable sur le site priorityclub.com. Cette offre s’achève le 14 décembre 2008; elle est ouverte aux personnes âgées de plus de 18 ans remplissant les conditions requises. L’intégralité des Conditions générales, y compris les conditions de participation, est disponible à l’adresse www.Holidayinn.fr/anyhotel. Organisateur: IHG, Broadwater Park, Denham, Buckinghamshire UB9 5HR, Grande-Bretagne.
Contact our Conference & Banqueting Department on +33 1 40 07 35 35, e-mail us at
[email protected] or visit intercontinental.com
You must be a Priority Club® Rewards member, and must register member number in advance to participate in this promotion. Priority Club® Rewards is the world’s largest hotel loyalty programme. All members of Priority Club® Rewards with two qualifying stays in a Crowne Plaza®, Holiday Inn® or Express by Holiday Inn™ hotel in the UK or Germany between 15/9/08 and 15/12/08 will receive whatever number of points are needed for the member to have accumulated a minimum of 25,000 from all IHG hotel stays globally during that period. A stay is defined as one night or consecutive nights at the same hotel, regardless of frequency of check-in/out. This offer only applies to the first 25,000 points. No retroactive points will be awarded for stays prior to registration. Subject to standard Priority Club® Rewards Membership terms and conditions. Visit www.holidayinn.co.uk/PCR-freenight for full terms and conditions.
You must be a Priority Club® Rewards member, and must register member number in advance to participate in this promotion. Priority Club® Rewards is the world’s largest hotel loyalty programme. Visit www.holidayinn.co.uk/PCR-freenight for details and full terms and conditions.
HI/NIGHTS/1/A1POSTER/PCR
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Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Marketing support
Brand marketing IHG has an unrivalled track record
of developing and supporting market-leading brands at a national and international level. This ensures
a consistency of strategy and message across all channels of communication and enables owners to benefit from high profile regional marketing campaigns. The team’s central goals are to enhance consumer awareness of the brand
and continue to differentiate IHG hotels from the competition. Online marketing Every month our channel delivery team sends more than 8 million emails to subscribers around the world. This keeps active consumers up to date on the latest developments at IHG, keeps the profile of our brands high and drives up reservation rates. Search engine marketing and online advertising also contributes to
the unrivalled traffic flow of more than 5 million visitors a month
to our websites.
Local and hotel marketing IHG’s marketing expertise is always available to help hotels promote themselves effectively. Using IHG Local Marketing Toolkits and the new online system Genesys, hotels can choose from a wide range of advertising templates in 7 languages – all of which fully conform to IHG brand standards. In key markets across Europe, hotels can join voluntary Country Marketing Forums, where local hotels design marketing campaigns specifically for their own markets.
Priority Club® Rewards The world’s largest loyalty programme, Priority Club® Rewards has more than 48 million members worldwide. Designed to appeal to guests from every segment, the programme allows members to redeem points when and where
they like – without an expiry date. It is a cost-effective platform for marketing campaigns, all tightly targeted to a customer base that is loyal to IHG brands. The multi-award-winning programme drove 47 million nights and US$5.8 billion in revenues into IHG hotels globally in 2008.
Strategic alliances IHG continues to build a portfolio of strategic relationships that help to extend our brand values, gain additional exposure and win more guests worldwide. Each hotel brand targets those areas where its guests have the strongest affinity. An example is IHG’s association with successful auto racing teams worldwide: Crowne Plaza with BMW and Holiday Inn with SEAT.
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Supportive partner
Owning, managing and Supporting you day in, day out – how it works As a global network, IHG understands the importance of franchising delivering strong systems and support to all of its owners Owned Managed around the world. This enables each hotel to maintain brand consistency and deliver the experience guests have come to expect from IHG, while also maximising revenues. Our support extends from sourcing the best architects and designers and providing the individual systems and processes that are integral to running an IHG hotel day-to-day, through
to offering a way to structure our business partnerships – including management agreements and franchising.
Franchised
Brand
IHG
IHG
IHG
Marketing and distribution
IHG
IHG
IHG
Staff IHG
IHG supply Third party General Managers as a minimum
Ownership
Third party
Third party
Fee % of total revenue plus % of profit
Fee % of rooms revenue
IHG
Financial Not applicable arrangement
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Supportive partner
Technical expertise Our global team of architects, engineers and technical experts has a strong track record in creating hotels that enhance the guest experience. We work closely with hotel owners at every stage, from the drawing board to the finished hotel, making sure that every detail is considered and the final product is operationally and space efficient. Franchise agreements This has the benefit of allowing
a franchisee to be in business for themselves while trading under an IHG brand and taking advantage of all the tools and experience we have to enhance that business.
We currently have over 3,700 hotels operating under franchise agreements worldwide, representing around 85% of our total estate. Our Hotel Performance Support team acts as a first point of contact for franchisees and provides continuous support on every aspect of running a successful hotel, from sales and revenue delivery to service and cost
management. Everything you need, in fact, to ensure your hotel is an efficient and profitable business. We also understand the importance of having the best people in your hotel team and provide a range of training courses in key disciplines such as revenue and systems training. Management agreements Under our management contracts, IHG runs the hotel day-to-day, but ownership of the building remains with a third party. We now have over 610 hotels operating this way, representing 14% of our total estate. Globally, we are recognised as one of the best and most professional property managers in the industry. We provide an expert hotel and regional management team with considerable experience, and give direct access to IHG resources including a dedicated sales team,
HR and training support and revenue management and procurement experts.
IAHI – The Owners’ Association Established more than 50 years
ago, the IAHI Owners’ Association is unique in the world of international hotel brands. As well as helping to build close working relationships between IHG and owners, IAHI promotes joint decision-making
and offers valuable support to all
of the group’s brands. With the majority of IHG hotels owned by third parties, the IAHI
is key to our ability to deliver a consistently high level of service
to guests around the world.
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Diverse opportunities
Capitalising on every opportunity With seven global brands, IHG can capitalise on just about every development opportunity. Our portfolio spans city centre, airport locations, meeting destinations or resorts – each tailored to the needs of the region and the vision of the owner. We also have experience of successfully delivering every type
of development, whether the conversion of an existing hotel, re-use of a structure or a new build.
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Diverse opportunities
Conversions Our experience of converting all kinds of buildings – whether or
not previously a hotel – means we
can deliver major projects both quickly and cost-effectively. When transferring from one hotel brand to an IHG brand, our team understands the challenges of transitioning staff and systems and has an unrivalled knowledge of creating improved guest experiences. New build Every new build project is site, market and design-specific, so owners can either use IHG’s flexible models to create their ideal hotel, or they can take advantage of our pre-designed concepts. Either way, the new hotel will reflect IHG’s high brand standards and feature the latest innovations
that underpin the success of every IHG hotel.
Clockwise from top left InterContinental The Palace Port Ghalib Resort, Hotel Indigo London Paddington, Holiday Inn Milan Rho Fair, Crowne Plaza Gatwick Crawley
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Diverse opportunities
Great hotels guests love Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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Brands in detail
60 years of experience. Over 150 hotels in more than 60 countries. One unique brand promise that sets us apart. More and more luxury travellers are seeking truly authentic experiences when visiting a destination, and no other hotel brand is positioned to meet this desire better than InterContinental. That’s because InterContinental Hotels & Resorts has global heritage and expertise, yet each of our hotels and resorts has its own individual offering. Our hotels embrace local culture, reflecting what is special about the people and the location. Clockwise from top left Le Grand Paris, Geneva, Dubai Festival City, Amstel Amsterdam, London Park Lane
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Brands in detail
Positioning “For people who enjoy being in the know, InterContinental is the brand that goes out of its way to deliver authentic and enriching experiences that make their world feel bigger.” Our brand positioning is based on the insights we’ve learnt about our guests. We help welltravelled people discover what’s special about a destination by sharing our local knowledge so they enjoy authentic experiences that will enrich their lives and broaden their outlook.
Target customer Our target guest desires more than a luxury hotel stay and consistent service. They are looking for a brand that genuinely understands that true luxury is not about material things, but is instead about new and authentic travel experiences which will help them feel enriched and open up their world. The InterContinental brand understands that our guests see themselves as worldly and are interested in connecting with other cultures in the places they visit. Our brand positioning ensures our hotels are truly differentiated and better suited to this customer.
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Brands in detail
Brand Initiatives We want our guests to experience the brand’s promise in many different and innovative ways, and we’re committed to making this happen. Colleague Engagement Every one of our 42,000 hotel colleagues undertakes a thorough global training programme called ‘The InterContinental Experience – You Bring it to Life’. This educates all colleagues working in our hotels, ensuring they fully understand their role in sharing their local knowledge so that guests can experience the best the destination has to offer. ‘Insider Experiences’ To help guests enjoy authentic experiences, our hotels offer ‘Insider Experiences’ – packages reflecting the essence of our destinations. These range from a personal surfing lesson on Sydney’s
Bondi Beach to learning how to make dim sum with an award-winning chef in Hong Kong. Insider Experiences enable guests to take advantage of InterContinental’s local knowledge to enjoy something unique and different but, above all, truly authentic. Concierge Programme We have elevated our Concierges to serve as ambassadors for the brand with a bespoke training programme. And we’re the only hotel brand to have Concierge videos offering guests a personal ‘insider’ look at our destinations, and destination-specific Concierge websites that include interactive maps, insider tips and suggestions on how guests can fully enjoy the place they are about to visit. Concierge guides recommending authentic local experiences and detailed maps are also available to guests during their stay.
InterContinental Meetings We will soon be launching the new InterContinental Meetings programme which aims to make life even easier for the planner as well as creating a memorable and highly rewarding occasion for those attending business meetings at our hotels and resorts. Programme features will include experiences such as interactive off-site teambuilding activities, stimulating local speakers, or the opportunity for delegates to contribute to local community projects. intercontinental.com
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Brands in detail
Crowne Plaza hotels are a familiar sight in more than 50 countries worldwide. This premium brand occupies prime sites in cities, urban gateways and resorts, offering both business and leisure travellers not only choices for how and where to meet and work, but also the best in amenities, comfort levels and service. Crowne Plaza guests enjoy a flexible and adaptive work environment with a 24-hour business service, wireless high speed internet in the lobby plus high quality fitness and leisure facilities.
Clockwise from top left Helsinki, London – The City, London – The City, Geneva
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Brands in detail
Positioning “Especially for discerning, self-assured professionals who choose to work and play on their own terms.” Target customer Typical Crowne Plaza guests are well-travelled business executives aged 35 to 55, from mid to senior management. They are status-aware business travellers who enjoy life’s finer pleasures and are looking for service and experiences of the highest calibre. They are ‘discerning achievers’ who have high standards in their tastes, are confident and focused, and seek consistency, comfort, authenticity, consideration and style.
Key features Individual, distinctive and dramatic buildings
with understated and contemporary designs. ‘Make it happen’ attentive service where guests are treated as individuals. A club floor featuring club rooms and a dedicated club lounge where guests can checkin/out and enjoy a complimentary breakfast. Meetings Success – booking enquiry two-hour response guarantee, dedicated Meetings Director and daily meetings debrief/bill review. Sleep Advantage – innovative sleep programme of bedding and sleep services to give guests a great night’s sleep. crowneplaza.com
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Brands in detail
Holiday Inn is the world’s most recognised hotel brand, with a reputation for service, comfort and value. It offers business and leisure travellers friendly service and modern, attractive facilities at a competitive price. Always conveniently located, Holiday Inn hotels occupy prime sites in cities, small towns, close to transport hubs and on quiet roads. Amenities include restaurants, room service, comfortable lounges, meeting rooms and business centres, and often swimming pools and fitness centres.
Clockwise from top left Al Barsha, Dubai, Bern Westside, Moscow Sokolniki, Woking
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Brands in detail
Brand promise – Your stay, your way For mainstream hotel guests who are staying away from home, who need to be productive and want a hotel experience that respects their need to balance work and social time. Holiday Inn is the only hotel which delivers your stay, your way.
Enhanced bedding – crisp, white linens plus
new bed-throws, pillow wraps and a pillow menu.
Target customer They are mid-scale travellers on business or leisure who want a hotel that respects and recognises them as real people. Holiday Inn is the everyday, affordable hotel brand that champions the real world. Business travellers want value for money and a location in which to work productively.
Holiday Inn Service Promise – genuine people
delivering real service. New ‘Stay Real’ Service
Culture training programme.
Refreshed bathroom experience – creating a refreshing sensation. New shower curtains and screens and new toiletry caddies.
holidayinn.com
Hallmarks Enhanced arrival experience – a bright exterior and welcoming reception. New lighting, planting and entrance design. Sensory experience with signature scent and sound.
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Brands in detail
Holiday Inn Express is one of the fastest growing hotel brands in its segment. It
offers competitive rates for both business and leisure travellers. All hotels are limited service and feature complimentary breakfast, a clean, fresh room and Priority Club® Rewards benefits.
Clockwise from top left First 3 Hamburg, Paris Canal de la Vilette
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Brands in detail
Brand promise – Just what you need on the move For mainstream hotel guests who are on the road and want a hotel that delivers a ‘better than the basics’ experience and enables their selfsufficiency, Holiday Inn Express is the only hotel that delivers just what you need. Target customer For mainstream travellers who want a hotel that delivers more than a ‘basic’ experience and enables them to be self-sufficient when they are travelling. Holiday Inn Express is the only hotel that delivers just what they need when they are on the go.
Hallmarks Enhanced arrival experience – bright exterior and welcoming reception. New lighting, planting and
entrance design. Sensory experience with signature
scent and sound. Enhanced bedding – bed-throws, pillow wraps and soft or firm pillow selection. Refreshed bath experience – creating sparkling and refreshing sensation. New shower curtains and screens. holidayinnexpress.com
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Brands in detail
Hotel Indigo is IHG’s boutique hotel brand. Particularly suitable for conversion opportunities in urban locations, Hotel Indigo provides flexibility on hotel size and design. Every hotel is unique and has a local story to tell. The bedrooms are stylish and inviting with oversized beds, sumptuous furnishings, invigorating showers to complete the experience. The restaurant is at the heart of the hotel where locals and guests enjoy seasonal local and international food in an informal and vibrant space.
Right London Paddington
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Brands in detail
Positioning For guests who want a hotel that’s a bit different from the norm. Interesting buildings, intriguing design and intimate service offer the guest a neighbourhood boutique hotel experience with the reassurance that only a global hotel company can offer.
Hallmarks Hotel Indigo’s about refreshing design, vibrant colours and light airy spaces.
Target customer Hotel Indigo guests love new, surprising and innovative experiences. They appreciate good design and are self-sufficient, confident travellers who only need hotel services that are important to them. Both business and leisure travellers but united by their attitude to life.
Inviting guest rooms with hardwood floors, rainfall showers, oversized bed and plush bedding.
It’s a hotel with a local story that changes with the seasons and will always be contemporary and up-to-date.
Inspired service delivers a personal and spontaneous service to guests. hotelindigo.com
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Brands in detail
Staybridge Suites is an innovative all-suite hotel brand designed to meet the needs of upscale extended-stay guests. Located in cities close to work and leisure facilities, Staybridge Suites is ideal for travellers seeking a residential-style hotel for business, relocation or leisure. The individual suites have fully equipped kitchens, designer-style bathrooms, living areas and space to work. There is also a complimentary daily breakfast buffet and after work receptions three nights a week in the hub kitchen, complimentary Wi-Fi throughout the hotel, exercise room and guest laundry facilities. Left hand column Liverpool Right hand column Newcastle
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Brands in detail
Positioning “We’re here to offer a new hotel experience, which is more home than hotel.” At Staybridge Suites, you don’t just stay with us, you live with us for a while. You can make yourself at home here, whether it’s unwinding with a beer in front of the living room fire or curled up in the privacy of your own suite watching a movie.
Hallmarks All rooms are like apartments with a fully equipped kitchen and free wireless Internet access. A fireplace in the lobby helps to create a homely feel. The hub kitchen is where breakfast is served. There are after work receptions three nights a week, for socialising and networking with complimentary drinks and snacks.
Target customer Our key guests have been taken away from 24/7 shop and 24/7 reception. home by their jobs. They are up and coming young professionals, project workers or road warriors who have been temporarily assigned a staybridge.com new base. Predominantly male, in the 25 to 45 age bracket, they have well paid jobs and they are both IT savvy and brand conscious.
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Working together To find out more about the investment opportunities at IHG or to discuss a specific project, please contact: Europe Telephone: +44 (0) 1895 512000 Middle East and Africa Telephone: +971 (0) 4213 6000 www.ihg.com/development
Introduction | Brands overview | Timeline | Operating system | Driving consumer demand | Marketing support | Supportive partner | Diverse opportunities | Brands in detail
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