Dr. Carola Grebitus – Curriculum Vitae Arizona State University, W.P. Carey School of Business Morrison School of Agribusiness 7231 E. Sonoran Arroyo Mall, Mesa, AZ 85212, USA

Phone: +1 480 727 4098 Email: [email protected]

PROFESSIONAL EXPERIENCE 2012-present

Assistant Professor of Food Industry Management in the Morrison School of Agribusiness, W.P. Carey School of Business, Arizona State University, USA

2008-2012

Assistant Professor (Akademische Rätin) at the Department of Agricultural and Food Market Research, Institute for Food and Resource Economics, Bonn University, Germany

Spring 2012

Visiting Researcher at the Department of Agricultural and Applied Economics, University of Georgia and at the School of Public and Environmental Affairs, University of Indianapolis, USA

Spring 2011

Visiting Researcher at the Department of Agricultural Economics, Oklahoma State University, USA

Fall 2010 Post-Doctoral Research Fellow/ Visiting Researcher at the Department of Summer 2008 Resource Economics & Environmental Sociology, University of Alberta, Canada Spring 2010 2007- 2008

Post-Doctoral Research Fellow/ Visiting Researcher at the Center for Agricultural and Rural Development/ Department of Economics, Iowa State University, USA

2006

Visiting Scholar at the Center for Agricultural and Rural Development/ Department of Economics, Iowa State University, USA

2003 – 2006

Research and Teaching Assistant at the Department of Agricultural Economics, Faculty of Agricultural and Nutritional Sciences, Kiel University, Germany

EDUCATION 2007

Ph.D. at the Department of Agricultural Economics, Faculty of Agricultural and Nutritional Sciences, Kiel University, Germany Title of Ph.D. Thesis: “Food Quality from the Consumer’s Perspective: An Empirical Analysis of Perceived Pork Quality”. (Magna cum laude).

2002

Master of Science in Ökotrophologie (Food Economics, Food and Household Science), Faculty of Agricultural and Nutritional Sciences, Kiel University, Germany.

1998

University-entrance diploma (Abitur), Gymnasium Mellendorf, Germany.

FIELDS OF INTEREST Agricultural and Experimental Economics; Marketing and Consumer Behavior; Market research; Sustainability, Diet and Health, Food Safety and Technology Dr. Carola Grebitus

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PEER REVIEWED JOURNAL PUBLICATIONS 1. GREBITUS, C., JENSEN, H.H. AND J. ROOSEN (2013): US and German consumer preferences for ground beef packaged under a modified atmosphere – Different regulations, different behaviour? Food Policy, 40, 109–118. 2. GREBITUS, C., LUSK, J. AND R. NAYGA (2013): Explaining differences in real and hypothetical experimental auctions and choice experiments with personality. Journal of Economic Psychology, 36, 11–26. 3. GREBITUS, C., LUSK, J. AND R. NAYGA (2013): Effect of distance of transportation on willingness to pay for food. Ecological Economics, 88, 67–75. 4. LANGEN, N., GREBITUS, C. AND M. HARTMANN (2013): Success factors of Cause-related Marketing in Germany. Agribusiness, 29(2), 207–227. 5. GREBITUS, C., JENSEN, H.H., ROOSEN, J., J.G. SEBRANEK (2013): Fresh meat packaging: Consumer acceptance of modified atmosphere packaging including carbon monoxide. Journal of Food Protection, 76(1), 99-107. 6. MUELLER LOOSE, S., PESCHEL, A., C. GREBITUS (2013): Effects of convenience and product packaging on consumer preferences and market share of seafood products: The case of oysters. Food Quality and Preference, 28(2), 492-504. 7. GREBITUS, C., STEINER, B., M. VEEMAN (2013): Personal values and decision making: Evidence from environmental footprint labeling in Canada. American Journal of Agricultural Economics - Proceedings, 95(2), 397-403. 8. GREBITUS, C., COLSON, G., L. MENAPACE (2012): A comparison of hypothetical survey rankings with consumer shopping behavior and product knowledge. Journal of Agricultural and Applied Economic, 44(1), 35-47. 9. GREBITUS, C., YUE, C., BRUHN, M., H.H. JENSEN (2011): Perceived quality in organic and conventional pork markets in Germany. Food Economics, 8(4), 187-199. 10. GREBITUS, C., MENAPACE, L., M. BRUHN (2011): Consumers’ use of seals of approval and origin information: Evidence from the German pork market. Agribusiness, 27(4), 478-492. 11. GREBITUS, C., M. BRUHN (2011): A way to more effective marketing strategies: Analyzing dimensionality of cognitive structures quantitatively. SAGE Open, Aug. 2011, 1-11. 12. HERZFELD, T., DRESCHER, L., C. GREBITUS (2011): Cross-national adoption of private food quality standards. Food Policy, 36(3), 401-411. 13. LANGEN, N., GREBITUS, C. AND M. HARTMANN (2011): Is there need for more transparency and efficiency in cause-related marketing? International Journal on Food System Dynamics, 1 (4), 366-381. 14. MENAPACE, L., COLSON, G., GREBITUS, C., M. FACENDOLA (2011): Consumers’ preferences for food products with geographical origin labels. European Review of Agricultural Economics, 38(2), 193-212. 15. YUE, C., GREBITUS, C., BRUHN, M., H.H. JENSEN (2010): Marketing organic and conventional potatoes in Germany. The Journal of International Food and Agribusiness Marketing, 22(1 & 2), 164-178. 16. DRESCHER, L., GREBITUS, C., T. HERZFELD (2009): Spread of retailer food quality standards: A transition countries perspective. Outlook on Agriculture, 38 (1), 15-22. 17. GREBITUS, C. AND M. BRUHN (2008): Analyzing semantic networks of pork quality by means of concept mapping. Food Quality and Preference, 19(1), 86-96. 18. BRUHN, M., C. GREBITUS (2007): Analyse des verbraucherorientierten Qualitätsurteils mittels assoziativer Verfahren am Beispiel von Schweinefleisch und Kartoffeln. German Journal of Agricultural Economics, 56(7), 305-314.

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BOOKS AND CHAPTERS IN BOOKS, OTHER PUBLICATIONS 1. GREBITUS, C. AND J. DUMORTIER (2013): How much of the error term is explained by psychometric variables? The example of organic produce demand. http://purl.umn.edu/150193 2. LEWIS, K. AND C. GREBITUS (2013): Consumers’ Preferences for Country of Origin Labeling: A Closer Look at Consumer Ethnocentrism and Patriotism. http://purl.umn.edu/150162 3. GREBITUS, C. (2013): Paying a Premium for Shelf Life. Asia Pacific Food Industry, April/May, p. 52-54. http://flipbook.digiflip.com/APFI2013/AprMay/flipviewerxpress.html 4. COLSON, G. AND C. GREBITUS (2011): Parents' Preferences for Health Labels on Foods for Children. http://purl.umn.edu/114284 5. GREBITUS, C. (2011): Konsum- und Kaufverhalten bei Kartoffeln. Welchen Einfluss hat das Qualitätsurteil des Verbrauchers? Kartoffelbau, 62(3), 47-49. 6. LANGEN, N., GREBITUS, C. AND HARTMANN, M. (2009): Fair Trade and Donations: two possibilities to contribute to poverty alleviation in daily purchase decisions – Do consumers care? In: KLEIN, A. AND THORESEN, V. (eds.): Making a Difference: Putting Consumer Citizenship into Action, Consumer Citizenship: Promoting New Responses, vol. 5, p. 60-73. 7. GREBITUS, C., MENAPACE, L. AND M. BRUHN (2009): What determines the use of brands and seals of approval as extrinsic quality cues in consumers’ pork purchase decision? In: BERG, E., HARTMANN, M., HECKELEI, T., HOLM-MÜLLER, K. AND G. SCHIEFER: Risiken in der Agrar- und Ernährungswirtschaft und ihre Bewältigung. Schriften der Gewisola e.V., vol. 44, p. 171-182. 8. GREBITUS, C. (2008): Food quality from the consumer’s perspective: An empirical analysis of perceived pork quality. Doctoral Thesis. Cuvillier Verlag, Göttingen, Germany. 9. GREBITUS, C., YUE, C., BRUHN, M. AND H.H. JENSEN (2007): Milk-Marketing: Impact of perceived quality on consumption patterns. In: CANAVARI M., REGAZZI D. AND R. SPADONI (eds.): International marketing and international trade of quality food products. Proceedings CD-ROM of the 105th EAAE Seminar, Bologna. Avenue Media, Bologna, Italy, p. 215-232. BRUHN, M. AND C. GREBITUS (2007): Food quality from a consumer’s perspective. In: THEUVSEN, L., SPILLER, A., PEUPERT, M. AND G. JAHN (eds.): Quality management in food chains. Wageningen Academic Publishers, Wageningen, The Netherlands, p. 243-254. 10. BRUHN, M. AND C. GREBITUS (2006): Wahrnehmung und Nutzung von Qualitätsindikatoren bei Schweinefleisch. In: Schriftenreihe der Agrar- und Ernährungswissenschaftlichen Fakultät der Universität Kiel, vol. 108, p. 145-151. 11. GREBITUS, C. AND M. BRUHN (2005): Food quality from a consumer’s point of view: Applying network analysis. In: BLOGOWSKI, A., LAGRANGE, L. AND E. VALCESCHINI (eds.): In the name of quality – What kind of quality, for which kind of demand(s)? Actes du Colloque SFER - Enita Clermont; Colloque international, p. 67-76. 12. BRUHN, M., GREBITUS, C. AND A. HUEMMELINK (2005): Die Bedeutung kognitiver Strukturen im Rahmen des Qualitätsurteils der Verbraucher – am Beispiel von Schweinefleisch. In: HAGEDORN, K., NAGEL, U.J. AND M. ODENING (eds.): Umwelt- und Produktqualität im Agrarbereich. Schriften der Gewisola e.V., vol. 40, p. 91-100. GUEST EDITOR 1. GREBITUS, C., HARTMANN, M., PIORKOWSKY, M.-B., PAKULA, C., STAMMINGER, R. (2012): Special Conference Issue Consumer11: Consumer behaviour for a sustainable future. International Journal of Consumer Studies, vol. 36(2), 121–250. 2. HARTMANN, M., ROOSEN, J., GREBITUS, C. (2012): The Economics of Food, Food Choice and Health. European Review of Agricultural Economics, vol. 39(5), 741-877. Dr. Carola Grebitus

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GRANTS 2013 – 2014

Self-Regulated Learning for Sustainable Product Evaluation. Granted by CTI Scholarship Support & Enhancement Grant Program, as Co-PI with Rod Roscoe, Arizona State University (PI). ($14,000).

2012 – 2013

Solutions to increase the consumer interest and valuation for sustainable products in markets. Henkel Consumer Goods Inc., as PI, Project No. 13054246 ($25,000).

2012 – 2013

Choose Healthy Arizona – Analyzing Drivers of Consumers’ Food Choices. Granted by CTI Scholarship Support & Enhancement Grant Program, as PI. ($10,000).

2012 – 2013

Understanding Consumer Behavior in the Clean Energy Industry in Arizona. Granted by CTI Scholarship Support & Enhancement Grant Program, as Co-PI with Yueming Qui, Arizona State University. ($10,000).

2012 – 2013

Meeting European consumers’ demand for Canadian beef: Analysis of Canadian beef from a European perspective – the role of country-of-origin labelling. Granted by the Consumer and Market Demand (CMD) Network, as principal investigator (PI), with Gregory Colson, University of Georgia, and Co-PI Wuyang Hu, University of Kentucky. Sub-grant Number: CMD-560 (C$ 66,000).

2010 – 2012

Network on the Economics of Food Choice and Health. Granted by the German Research Foundation, as PI, Project No. 50170047 (EUR 114,450).

2010 – 2012

Consumers’ food choice regarding environmentally sustainable attributes: Comparing Canadian and German perception, attitudes, values, preferences and willingness to pay for carbon and water footprints. Granted by the CMD Network, as PI, with Co-PIs Bodo Steiner, University College Cork, Ireland, Michele Veeman, University of Alberta, Canada. Sub-grant Number: CMD-548 (C$ 60,000).

2010

Travel grant to attend the annual meeting of the Agricultural and Applied Economics Association (AAEA) in Denver, CO, from the German Academic Exchange Service (EUR 1,790).

2009

Travel grant to attend the meeting of the International Association of Agricultural Economists in Beijing, China from the German Academic Exchange Service (EUR 1,982).

2009

Travel grant to attend the annual meeting of the AAEA in Milwaukee, WI from Bonn University, Germany (EUR 2,000).

2008 – 2009

Modified atmosphere packaging – Consumer perceptions and willingness to pay – Opportunities for Canada’s meat industry. Granted by the Beef Information Center, Calgary, Canada. Partners Program # 0708-64-7200-14, as lead researcher with Sven Anders (PI), University of Alberta, Canada (C$ 23,000).

2008 – 2009

Modified atmosphere packaging – Consumer perceptions and willingness to pay – Opportunities for Canada’s meat industry. Granted by the Alberta Livestock Industry Development Fund. Project No. 2009L001R, as lead researcher with Sven Anders (PI), University of Alberta, Canada (C$ 52,900).

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GRANTS CONTINUED 2009

Consumers’ willingness to pay for local foods and food miles, Oklahoma State University and University of Arkansas. Project No. 60569 (US$ 7,912).

2007

Travel grant to attend the annual meeting of the AAEA in Portland, OR from the German Research Association, Project # 541304 (EUR 1,597).

2006 – 2007

Financial support of Iowa State University.

2006

Grant to be a visiting scholar at Iowa State University from the German Academic Exchange Service (DAAD) (EUR 4,500).

2006

Travel grant to attend the International Sunbelt Social Network Conference Vancouver, Canada from the H. Wilhelm Schaumann Foundation (EUR 1,142).

2005

Travel grant to attend the conference of the Société Française d’Economie Rurale Clermont-Ferrand, France from the H. Wilhelm Schaumann Foundation (EUR 590).

2004 – 2005

Compilation of lexicons on risk factors and risk prevention in the crop supply chain and the red meat supply chain for the Association of Farm Products in Lower-Saxony e.V., Hannover, Germany, as PI (EUR 4,000).

AWARDS 2011

Sylvia Lane Mentorship Fund, awarded by the AAEA Trust. Mentor: Jayson L. Lusk, Oklahoma State University, OK (US$ 2,500).

2006

Annual award ‘Goldener Zuckerhut’ for junior-professionals showing outstanding success in Germany’s food economy awarded by the Foundation ‘Goldener Zuckerhut’ (EUR 5,000).

1996

Annual award for the article “Healthy Diet” at the 7th Lower-Saxony Junior Media Awards awarded by the Media Association Lower-Saxony (EUR 1,000).

INVITED TALKS

1. 2. 3.

4. 5.

2013 Making sustainable (food) choices. St. Lawrence University Speaker Series, 10/14, Canton, NY. Solutions to increase consumer interest and valuation for sustainable products in markets. Barriers between consumers and sustainable products. Henkel Inc., 09/12, Scottsdale, AZ. Solutions to increase consumer interest and valuation for sustainable products in markets. Barriers between consumers and sustainable products. Henkel Inc., 07/02, Dusseldorf, Germany. The application of concept mapping for measuring consumer perception. Weihenstephan Socioeconomic Colloquium, University of Munich, 06/27, Munich, Germany. Explaining Procedural Invariance and Hypothetical Bias by means of Personality. University of Kiel Agri – Food Economic Colloquium, 06/18, Kiel, Germany.

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INVITED TALKS CONTINUED 2012 6. Key Note: The power of human values in predicting choices: Carbon footprint labeling examples. CMD Workshop 2012, 05/24-05/25, Edmonton, Canada. 7. Explaining consumer preferences regarding eco labeling by means of environmental attitudes. Colloquia on sustainability and the environment, sponsored by the Center for Earth and Environmental Science, Indiana University – Purdue University Indianapolis, 03/21, Indianapolis, IN. 8. Explaining bias in auctions and experiments by means of participants’ personality. ACE Departmental Seminar, University of Illinois, 03/12, Urbana-Champaign, IL. 9. Explaining systematic errors in auctions and experiments. Spring 2012 Agricultural Economics Brown Bag Seminars, University of Kentucky, 03/05, Lexington, KY. 2011 10. Influence of personality and risk perception on behavior in experimental auctions and choice experiments. Seminar Series Oklahoma State University, 03/25, Stillwater, OK. 11. Einfluß des verbraucherorientierten Qualitätsurteils auf das Konsumverhalten bei Kartoffeln. German Potato Association, 10. UNIKA-Membership meeting, 02/08, Berlin, Germany. 2003-2009 12. Consumer perception and willingness to pay for food safety: The case of modified atmosphere packaging. Workshop on Challenges of Consumer Research and Food in a Changing Environment, Technische Universität München, 02/16/2009, Freising, Germany. 13. Concept mapping in consumer behavior research. CARD-Workshop, Iowa State University, 04/20/2006, Ames, IA. 14. Wahrnehmung von Qualität und Trends im Nachfrageverhalten. Frühjahrstagung Farm Association North-Western Germany, 04/08/2005, Bremen, Germany. 15. Der Verbraucher das unbekannte Wesen – Chancen für Direktvermarkter. Direktvermarktertag Agriculture Chamber of the State Schleswig-Holstein, 10/27/2003, Rendsburg, Germany. TEACHING (CLASSES TAUGHT IN GERMAN ARE MARKED WITH *) Fall 2013

Arizona State University, USA Food Product Development and Innovation, AGB 456 online and on-ground, 16 students.

Spring 2013

Arizona State University, USA Food Advertisement and Promotion, AGB 420 online, 19 students.

Winter 2011

Promotionskolleg Agrarökonomik, Germany Strategies, Research and Theory for Teaching at University Level – PhD level, 10 students.

Spring 2008 - 2012

Bonn University, Germany Advanced Quantitative Research Methods – Master level, 20 to 60 students.

Fall 2008 - 2011

Bonn University, Germany Advanced Marketing and Market Analysis – Master level, 3 to 8 students. Quantitative Research Methods II – Master level, 30 to 70 students. Quantitative Research Methods I * – Undergraduate level, 30 to 70 students.

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TEACHING (CLASSES TAUGHT IN GERMAN ARE MARKED WITH *) CONTINUED Fall 2008 - 2009

Bonn University, Germany Project Seminar on Marketing and Market Research * – Undergraduate level, 40 and 90 students.

Summer 2007

German Academy for Highly Talented Students (DSA), Grovesmühle, Germany Agricultural and Food Marketing * – High school level, 15 students. Project Seminar on Methods in Market Research * – High school level, 15 students.

Fall 2004 - 2005

Food-Facts Summer-Academy ‘Product-Management’, Kiel University, Germany Introductory Cost-management, Accounting * – Professionals, 20 students.

Spring 2005 - 2007

Department of Agricultural Economics, Kiel University, Germany Seminar on Models and Strategies in Agribusiness * – Master level, 50 - 60 students.

Fall 2003 2003-2005

Department of Agricultural Economics, Kiel University, Germany Economics of Animal Breeding * – Undergraduate level, 35 students. Project seminar on Methods in Market Research * – Undergraduate level together with Maike Bruhn, 50 and 80 students.

GRADUATE STUDENT ADVISING Current Graduate Students (total=5; major advisor=1) 1. Karen Elizabeth Lewis, Ph.D. (expected 2014): Analysis of the United States sweetener industry’s characteristics and federal policies. Arizona State University, committee member. 2. Koichi Yonezawa, Ph.D. (expected 2014): Three essays on consumer behavior under uncertainty. Arizona State University, committee member. 3. Sophie Theron Winter, Ph.D. (expected 2013): Umbrella branding of private labels. Arizona State University, committee member. 4. Jake Wang, Ph.D. (expected 2014): TBD, committee member. 5. Dan Wang, M.S. (expected 2014): TBD, major advisor. Completed Graduate Students (total=19; major advisor=17) Arizona State University 1. Ashutosh Tiwari, M.S. (2013): Peer networks vs. anonymous networks on restaurant choice. Arizona State University, committee member. 2. Maria Vintulkina, M.S. (2012): EU consumer perception of imported beef. Bonn University, major advisor. Bonn University 3. Anne Peschel, M.S. (2012): How does label presentation formation affect attention and choice? An examination for the Danish organic label. Bonn University, major advisor.Julia Linn, M.S. (2012): Taxonomic categorization of (new) hybrid food products and implications for marketing communication. Bonn University, major advisor. 4. Chirantan Banerjee, M.S. (2012): Market analysis of mobile greenhouse technology: The case of vertical farming. Bonn University, committee member.

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GRADUATE STUDENT ADVISING CONTINUED 5. Nada Alowaiwi, M.S. (2012): Applying repertory grid and concept mapping to analyze consumers’ perceptions of milk - Focus on regular fresh milk and ESL milk. Bonn University, major advisor. 6. Eva-Maria Schneider, M.S. (2012): Importance of product labeling on purchase decisions – The case of dairy products for children. Bonn University, major advisor. 7. Mehret Haile-Preylowsky, M.S. (2011): Changing attitudes towards nano-technology by means of emotional conditioning. Bonn University, major advisor. 8. Sonja Schmiedeknecht, M.S. (2011): Analysis of diet and work out patterns of type 2 diabetic patients. Bonn University, major advisor. 9. Julia Hass, M.S. (2011): Ecology versus convenience: consumer behavior towards organic products in the light of ESL technology. Bonn University, major advisor. 10. Jan-Paul Höllmer, M.S. (2011): International comparison of the implementation of a Carbon Footprint with regard to consumer behavior. (Has been presented at the 5th International Consumer Sciences Research Conference (ICSRC), 07/18-07/20, Bonn, Germany). Bonn University, major advisor. 11. Katharina Häfner, M.S. (2011): Labeling of Carbon Footprints from food retailers’ perspective. Bonn University, major advisor. 12. Joelle Voggenreiter, M.S. (2011): Chances and risks of the introduction of the Carbon Footprint in the food chain: An investigation of the fruit and vegetable sector. Bonn University, major advisor. 13. Johanna Stadtmann, M.S. (2011): On the use of ecological footprints as signals in the agrifood chain. (Has been presented at the 5th ICSRC, 07/18-07/20, Bonn, Germany). Bonn University, major advisor. 14. Melanie Weber, M.S. (2011): Attitudes of consumers towards sustainable diets – Analysis with respect to climate relevant emissions. Bonn University, major advisor. 15. Eva Maria Pisch, M.S. (2011): Eco design of food packaging: Implementation of the integrated product policy with respect to ecological food packaging. Bonn University, major advisor. 16. Maike Barkmann, M.S. (2010): Consumer perception of foods carrying health claims Bonn University, major advisor. 17. Alice Wagner, M.S. (2010): Influence of socio-economic determinants on school children’s diet. Bonn University, major advisor. 18. Sue Schnickmann, M.S. (2009): Analyzing consumer attitudes and perception of food miles labels. Bonn University, major advisor. UNDERGRADUATE STUDENT ADVISING Completed Undergraduate Students (total=12; major advisor=11) 1. Rabea Plaßky, B.S. (2012): Organization of the EU-school fruit program – a cross country comparison. Bonn University, committee member. 2. Sheida Alishirinpour Farkhad, B.S. (2012): Consumers’ perception of wine quality. Bonn University, major advisor. 3. Lena Baron, B.S. (2012): On the product carbon footprint. Bonn University, major advisor. 4. Regina Vogel, B.S. (2012): Farmers decision making: the case of agricultural machinery. Bonn University, major advisor. 5. Markus Hinskens, B.S. (2012): How are consumers making purchase decision? Fast and frugal heuristics versus compensatory decision models. Bonn University, committee member. 6. Dr. Carola Grebitus

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UNDERGRADUATE STUDENT ADVISING CONTINUED 7. Hanna Balgar, B.S. (2012): Farmers’ risk perception – The example of the Schmallenberg virus. Bonn University, major advisor. 8. Nina Brockstedt, B.S. (2012): Sustainability in the food supply chain. Bonn University, major advisor. 9. Dirk Sebastian Meyer, B.S. (2011): Evaluation of the Rokeach Value Survey as a method to elicit consumer values in agricultural and food marketing. Bonn University, major advisor. 10. Daniela Kaumanns, B.S. (2011): Supply instruments of German food retailers for organic products. Bonn University, major advisor. 11. Rebecca Armborst, B.S. (2011): Impact and perspectives of modified atmosphere packaging. Bonn University, major advisor. 12. Julia Knaupp, B.S. (2011): Evaluation of Product Carbon Footprint standardization approaches. Bonn University, major advisor. 13. Ramona Galczynski, B.S. (2011): Influence of socio-economic and political determinants on healthy diets. Bonn University, major advisor. ORGANIZATION OF SCIENTIFIC EVENTS 2014

3rd AAEA/CAES/EAAE Conference on ‘Social Networks, Social Media and the Economics of Food’, Montreal, CA. Member of the program committee.

2013

Track Session on ‘Is it Healthier, Tastier, and Who Buys it?…– Current Issues Surrounding Organic Food Production and Consumption’, Washington, DC. Organizer together with Christiane Schroeter at Annual Meetings of the Agricultural and Applied Economics Association (AAEA).

2012

Invited Session on ‘Attitudes, Perceptions and Values: Determinants of Decision Making’, Seattle, WA. Organizer together with Ellen Goddard at AAEA.

2012

Track Session on ‘Value added meat marketing around the globe: International insights on safety, health, and convenience’, Seattle, WA. Organizer together with Simone Mueller Loose at Annual Meetings of the AAEA.

2012

2nd AAEA/EAAE Conference on ‘Food Environment: The Effects of Context on Food’, Boston, MA. Member of the program committee.

2011

5th International Consumer Sciences Research Conference on ‘Consumer Behavior for a Sustainable Future’, Bonn, Germany. Chair of the program committee; member of the local organizing committee.

2011

Track Session on ‘Marketing Sustainability: Demand Side, Supply Side and Welfare Aspects’, Pittsburgh, PA. Organizer at Annual AAEA Meetings.

2010

115th EAAE and 1st EAAE/AAEA Seminar on ‘The Economics of Food, Food Choice and Health’, Munich, Germany. Member of the local organizing committee; contact person.

2010

Track Session on ‘Promoting Food Choice and Health for Children: Political, Economic, and Behavioral Aspects’, Denver, CO. Organizer together with Larissa Drescher at Annual Meetings of the AAEA.

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ORGANIZATION OF SCIENTIFIC EVENTS CONTINUED 2009

Seminar on ‘Commodity Research’, Bonn, Germany. Organizer at Bonn U University.

2009

Track Session on ‘Food Safety and Food Technologies: International Comparisons of Consumer Perception and Willingness to Pay’, Milwaukee, WI. Organizer together with Chengyan Yue at Annual Meetings of the AAEA.

2009

Workshop on ‘Challenges of Consumer Research and Food in a Changing Environment’, Munich, Germany. Organizer together with Larissa Drescher at Technische Universität München.

MEDIA COMMUNICATIONS 1. WHITWORTH, J. (2013): Study highlights consumer reaction to carbon monoxide use in MAP. FoodProduction Daily.com, 18 April 2013. http://www.foodproductiondaily.com/Packaging/Study-highlights-consumer-reaction-tocarbon-monoxide-use-in-MAP 2. SCHAFFER, E. (2013): MAP mindsets. Consumer research provides glimpse of how packaging technology is perceived. Meat and Poultry, March 2013, p. 70-72. http://www.nxtbook.com/sosland/mp/2013_03_01/index.php?startid=70#/70. 3. ASFA-WOSSEN, L. (2013): Too much information – consumer views on modified air packaging. Packaging Professional Magazine, 12 March 2013. http://www.iom3.org/news/too-much-information-consumers-modified-air-packaging 4. GRAY, N. (2013): Consumers will pay more for local foods: Study. Food Navigator.com. 27 February 2013. http://www.foodnavigator.com/Science-Nutrition/Consumers-will-pay-morefor-local-foods-Study 5. WHITWORTH, J. (2013): Consumer understanding key to MAP technology, finds study. FoodProduction Daily.com, 10 January 2013.http://www.foodproductiondaily.com/QualitySafety/Consumer-understanding-key-to-MAP-technology-finds-study SERVICE AND PROFESSIONAL MEMBERSHIPS Memberships: Agricultural and Applied Economics Association and Sections: Committee on Women in Agricultural Economics, Food and Agricultural Marketing Policy Section, Food Safety and Nutrition Section; European Association of Agricultural Economists; International Health Economics Association Reviewer Journals: Agribusiness (2), Agricultural Economics, Agricultural and Resource Economics Review (2), American Journal of Agricultural Economics, Appetite (14), British Food Journal, Business, Strategy and the Environment, Canadian Journal of Agricultural Economics, Clothing and Textiles Research Journal, Educational Research and Reviews, European Review of Agricultural Economics (7), Environmental and Resource Economics, Food Economics, Food Policy (4), German Journal of Agricultural Economics (3), International Journal of Behavioral Nutrition and Physical Activity, Journal of Agricultural Economics (3), Journal of Agricultural and Food Industrial Organization, Journal of Dairy Science (2), Journal of Environmental Planning and Management, Journal of Economic Psychology, Journal of Food Protection, Journal on Food System Dynamics, Journal of Marketing Research, Meat Science (4)

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SERVICE AND PROFESSIONAL MEMBERSHIPS CONTINUED Reviewer Conferences: Agricultural and Applied Economics Association, European Association of Agricultural Economists, German Association of Agricultural Economists, International Association of Agricultural Economists, International Choice Modelling Conference, International European Forum on System Dynamics and Innovation in Food Networks, International Congress of Meat Science and Technology, International Food and Agribusiness Management Association, International Health Economics Association 2013 – present Member at Large of the AAEA Food Safety and Nutrition Section. 2013 – present Advisor to the Morrison School of Agribusiness Graduate Student Organization. 2013 – present Chair of the Morrison School of Agribusiness Seminar Series. 2012 – 2013

AAEA Topic Leader for the 2013 AAEA & CAES Joint Annual Meeting.

2012 – present Member of the Center of Integrated Dairy Research – CIDRe. University of Bonn and University of Halle-Wittenberg, Germany (http://www.cidre.unibonn.de/). 2010 – present Leader of the Network on the Economics of Food Choice and Health. Funded by the German Research Foundation (www.foodeconomics.info). 2009 – present Member of the Consumer and Market Demand Network. Department of Rural Economy, University of Alberta, Canada. 2004 – 2010

Member of the editorial board of the quarterly magazine of the German Association of Food Scientists & Food Economists (VDOe).

PRESENTATIONS (* indicates presenter) 1. COLSON, G. AND C. GREBITUS* (2013): A Review of the Arguments for Deception in Economic Experiments. AAEA congress, 08/04-08/06, Washington. 2. QIU, Y., COLSON, G. AND C. GREBITUS (2013): Risk Preference, Discount Rate and Purchase of Energy-Efficient Technologies in the Residential Sector. AAEA congress, 08/04-08/06, Washington. 3. DUMORTIER, J., *EVANS, K., GREBITUS, C. AND P. MARTIN (2013): The influence of trust and attitudes on the purchase frequency of organic produce. AAEA congress, 08/04-08/06, Washington. 4. *LEWIS, K. AND C. GREBITUS (2013): Consumers’ Preferences for Country of Origin Labeling: A Closer Look at Consumer Ethnocentrism and Patriotism. AAEA congress, 08/0408/06, Washington. 5. CASH, S., DRESCHER, L., *GREBITUS, C., HARTMANN, M. AND *J. ROOSEN (2013): Nutritional Information as a Policy Intervention. 04/30-05/04, Canadian Obesity Summit, Vancouver. 6. GREBITUS, C., *STEINER, B. AND M. VEEMAN (2013): Predicting environmentally motivated choice behavior through the lens of human values: Insights from Canada. Danish Conference on Environmental Economics, 08/26-08/27, Skodsborg, Denmark. 7. GREBITUS, C., *STEINER, B. AND M. VEEMAN (2012): The role of personal values in predicting environmentally motivated choice behavior. Danish choice modelling day, 12/04-12/05, Odense, Denmark. 8. GREBITUS, C. (2012): Food choice and inner psychological processes. IAAE congress, 08/1808/24/2012, Foz do Iguacu, Brazil. Dr. Carola Grebitus

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PRESENTATIONS CONTINUED 9. *GREBITUS, C., STEINER, B. AND M. VEEMAN (2012): Different levels of general and institutional trust and the desire for carbon labelling. IAAE congress, 08/18-08/24/2012, Foz do Iguacu, Brazil. 10. *KREYENSCHMIDT, J., GREBITUS, C., ILG, Y., ROOSEN, J. AND H.H. JENSEN (2012): Increasing Food Quality, Safety and Convenience and Reducing Food Waste through Innovative Meat Packaging. AAEA congress, 08/12-08/14, Seattle. 11. MUELLER LOOSE, S., *PESCHEL, A. AND C. GREBITUS (2012): Influence of convenience on healthy food choice: The case of seafood. AAEA congress, 08/12-08/14, Seattle. 12. *GREBITUS, C., STEINER, B. AND M. VEEMAN (2012): Consumer attitudes towards eco labeling – the case of meat products. International Congress of Meat Science and Technology (iCoMST), 08/12-08/17, Montreal, Canada. 13. *GREBITUS, C., STEINER, B. AND M. VEEMAN (2012): Personal Values and Decision Making: Evidence from Environmental Footprint Labeling. AAEA congress, 08/12-08/14, Seattle. 14. *COLSON, G. AND *C. GREBITUS (2012): Helping parents with obese children make healthier food choices. 2nd Joint AAEA/EAAE Symposium, 05/30-31, Boston, USA. 15. COLSON, G., GREBITUS, C. AND W. HU (2012): The Role of Origin on European Demand for Canadian beef. CAES-ERCA Policy National Conference 01/12-01/13, 2012, Ottawa, Canada. 16. GREBITUS, C., STEINER, B. AND *M. VEEMAN (2012): Analyzing consumers’ choices of foods labeled with carbon and water footprints. CAES-ERCA Policy National Conference 01/12-01/13, 2012, Ottawa, Canada. 17. *GREBITUS, C., STEINER, B. AND M. VEEMAN (2011): Do Canadian consumers with different types of general and institutional trust have different desires for environmental labeling? XIII. European Association of Agricultural Economists (EAAE) congress, 08/30-09/02, Zurich, Switzerland. 18. *GREBITUS, C., *REYNOLDS, N. AND M. HARTMANN (2011): Effect of gender, nationality and attitudes on weight reduction strategies. EAAE congress, 08/30-09/02, Zurich, Switzerland. 19. *GREBITUS, C., LUSK, J. AND R. NAYGA (2011): The value of local food – A matter of personality. Consumer and Market Demand Network workshop, 08/15-08/16, Guelph, Canada. *LANGEN, N. AND C. GREBITUS (2011): Cause-related Marketing: A Tool to Arrive at Sustainability? Agricultural and Applied Economics Association (AAEA) congress, 07/2507/27, Pittsburgh, USA. 20. *GREBITUS, C., JENSEN, H.H. AND J. ROOSEN (2011): Trust towards food packaging: Natural versus chemical reactions. AAEA congress, 07/25-07/27, Pittsburgh, USA. 21. *GREBITUS, C., LUSK, J. AND R. NAYGA (2011): Choosing local food – How important is the environmental aspect? Influences of involvement and eco consciousness, AAEA congress, 07/25-07/27, Pittsburgh, USA.*GREBITUS, C., COLSON, G. AND L. MENAPACE (2011): Analyzing Pork Purchases at the Point of Sale – the Role of Consumer Involvement. AAEA congress, 07/25-07/27, Pittsburgh, USA. 22. *GREBITUS, C., STEINER, B. AND M. VEEMAN (2011): Consumer Attitudes towards Environmental Footprints – Evidence from Canada. AAEA congress, 07/25-07/27, Pittsburgh, USA. 23. *HÖLLMER, J.-P. AND C. GREBITUS (2011): Sustainability labels from consumer perspective. 5th International Consumer Sciences Research Conference (ICSRC), 07/18-07/20, Bonn, Germany. 24. *STADTMANN, J. AND C. GREBITUS (2011): Use of ecological footprints as signal for consumers to recognise sustainability. 5th ICSRC, 07/18-07/20, Bonn, Germany. Dr. Carola Grebitus

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PRESENTATIONS CONTINUED 25. *KREYENSCHMIDT, J., GREBITUS, C., ILG, Y., ROOSEN, J. AND H.H. JENSEN (2011): The role of food packaging to reach sustainability. 5th ICSRC, 07/18-07/20, Bonn, Germany. 26. *GREBITUS, C., MASCHKOWSKI, G. AND M. HARTMAN (2011): Fruit and vegetable consumption of children: Testing measurement options. International Health Economics Association meetings, 07/10-07/13, Toronto, Canada. 27. GREBITUS, C., STEINER, B. AND M. VEEMAN (2011): Explaining consumers’ attitudes towards carbon and water footprints. The Future of Farms and Food in Canada meeting, 01/13-01/14, Ottawa, Canada. 28. *GREBITUS, C., JENSEN, H.H. AND J. ROOSEN (2010): US and German Consumer Preferences for Ground Beef Packaged Under a Modified Atmosphere. First Joint EAAE/AAEA Seminar, 09/15-09/17, Freising, Germany. 29. *MASCHKOWSKI, G., HARTMANN, M. AND C. GREBITUS (2010): Analyzing Parental Influence on Fruit and Vegetable Consumption. First Joint EAAE/AAEA Seminar, 09/15-09/17, Freising, Germany. 30. *LANGEN, N.; SAVERIMUTHU, D.; GREBITUS, C.; HARTMANN, M. (2010): Acceptance and critical success factors of Cause-related Marketing in Germany – Evidence from a consumer survey. Corporate Responsibility Research Conference ‘Sustainability Management in a Diverse World’, 09/15-09/17, Marseille, France. 31. *LANGEN, N., GREBITUS, C. AND M. HARTMANN (2010): Is cause-related marketing greenwashing? International Society for Ecological Economics (ISEE) Conference, 08/22-08/25, Oldenburg and Bremen, Germany. 32. *GREBITUS, C., COLSON, G., MENAPACE, L. AND M. BRUHN (2010): Who cares about food origin? A comparison of hypothetical survey responses and actual shopping behavior. AAEA congress, 07/25-07/27/2010, Denver, USA. 33. *GREBITUS, C., MASCHKOWSKI, G. AND J. SIMONS (2010): Determinants of parents’ purchase patterns of foods for children – Evidence from Germany. AAEA congress, 07/25-07/27, Denver, USA. 34. *LANGEN, N., GREBITUS, C. AND M. HARTMANN (2010): Is there need for more transparency and efficiency in cause-related marketing. 4th Int. European Forum on System Dynamics and Innovation in Food Networks, 02/08-02/12, Innsbruck-Igls, Austria. 35. *LANGEN, N., GREBITUS, C. AND M. HARTMANN (2009): Do German consumers differentiate between Fair Trade certification and charitable giving. Tropentag 2009, International Conference on ‘Biophysical and Socio-economic Frame Conditions for the Sustainable Management of Natural Resources’, 10/06-10/08, Hamburg, Germany. 36. *GREBITUS, C., JENSEN, H.H., SEBRANEK, J.G., ROOSEN, J. AND S. ANDERS (2009): Consumer preferences for ground beef packaged under a modified atmosphere. International Conference of Agricultural Economists (IAAE), 08/16-08/22/2009, Beijing, China. 37. *GREBITUS, C., JENSEN, H.H., ROOSEN, J., ANDERS, S. AND J.G. SEBRANEK (2009): Consumer perception of modified atmosphere packaging in North America: Canada vs. U.S.. AAEA congress, 07/26-07/28/2009, Milwaukee, Wisconsin, USA. 38. BRUHN, M. AND *C. GREBITUS (2009): Lifestyle-oriented health promotion: How to create target oriented communication strategies for a healthy diet? AAEA congress, 07/26-07/28, Milwaukee, Wisconsin, USA. 39. GREBITUS, C., HARTMANN, M. AND *N. LANGEN (2009): The ethical consumer’s willingness to pay for coffee: A comparison of donations, Fair Trade, organic, and cause-related marketing coffees. II Workshop on Valuation Methods in Agro-food and Environmental Economics, 07/02-07/03, Barcelona, Spain. Dr. Carola Grebitus

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PRESENTATIONS CONTINUED 40. *LANGEN, N., GREBITUS, C. AND M. HARTMANN (2009): Fair Trade and Donations: Two possibilities to contribute to poverty alleviation in daily purchase decisions – Do consumers care? Consumer Citizenship Network, Annual Conference, 03/23-03/24, Berlin, Germany. 41. *GREBITUS, C., ANDERS, S., JENSEN, H.H., ROOSEN, J. AND J.G. SEBRANEK (2009): Experimental Determination of Canadian Consumers’ Willingness-to-pay for Meat Packaging. International Choice Modelling Conference, 03/30-04/01, Harrogate, UK. 42. *GREBITUS, C., MENAPACE, L. AND M. BRUHN (2008): What determines the use of brands and seals of approval as extrinsic quality cues in consumers’ pork purchase decision? GEWISOLA, 09/24-09/26, Bonn, Germany. 43. YUE, C., *GREBITUS, C., BRUHN, M. AND H.H. JENSEN (2008): Vermarktung von Kartoffeln: Einflussfaktoren auf das Konsumverhalten bezüglich Kartoffeln aus konventionellem und ökologischen Anbau. GEWISOLA, 09/24-09/26, Bonn, Germany. 44. *HERZFELD, T., DRESCHER, L. AND C. GREBITUS (2008): Spread of retailer food quality standards: an international perspective. XII. EAAE congress, 08/26-08/29, Ghent, Belgium. 45. YUE, C., *GREBITUS, C., BRUHN, M. AND H.H. JENSEN (2008): Potato Marketing – Factors Affecting Organic and Conventional Potato Consumption Patterns. XII. EAAE congress, 08/26-08/29, Ghent, Belgium. 46. *GREBITUS, C., JENSEN, H.H., SEBRANEK, J.G., ANDERS, S. AND J. ROOSEN (2008): Experimental Determination of Consumers’ Willingness-to-pay for Modified Atmosphere Packaging of Ground Beef. AAEA congress, 07/26-07/29, Orlando, USA. 47. *MENAPACE, L., COLSON, G., GREBITUS, C. AND M. FACENDOLA (2008): Consumer preferences for extra virgin olive oil with country-of-origin and geographical indication labels in Canada. AAEA congress, 07/26-07/29, Orlando, USA. 48. HERZFELD, T., *DRESCHER, L. AND C. GREBITUS (2008): Spread of retailer food quality standards: An international perspective. AAEA congress, 07/26-07/29/2008, Orlando, USA. 49. *GREBITUS, C., JENSEN, H.H., SEBRANEK, J.G., ANDERS, S. AND J. ROOSEN (2008): Applying non-hypothetical choice experiments to uncover consumers’ purchase decisions for ground beef with different packaging technologies. I Workshop on Valuation Methods in Agro-food and Environmental Economics, 07/03-07/04, Barcelona, Spain. 50. *GREBITUS, C., YUE, C., BRUHN, M. AND H.H. JENSEN (2007): What affects consumption patterns of organic and conventional products? AAEA congress, 07/28-08/01, Portland, USA. 51. *GREBITUS, C., YUE, C., BRUHN, M. AND H.H. JENSEN (2007): Milk-Marketing: Impact of perceived quality on consumption patterns – An ordered logit model. 105th EAAE seminar, 03/07-03/10, Bologna, Italy. 52. *BRUHN, M. AND C. GREBITUS (2006): Wahrnehmung und Nutzung von Qualitätsindikatoren bei Schweinefleisch. 56th Hochschultagung CAU Kiel, 02/03, Kiel, Germany. 53. GREBITUS, C. AND M. BRUHN* (2006): Wahrnehmung und Bewertung der Qualität von Schweinefleisch und Kartoffeln. Austrian Association of Agricultural Economists congress, 09/28-09/29, Vienna, Austria. 54. *GREBITUS, C. AND M. BRUHN (2006): What comes into your mind if you think of Food Quality? Concept mapping in consumer behavior research. Sunbelt XXVI - International Sunbelt Social Network Conference, 04/24-04/30, Vancouver, BC, Canada. 55. *GREBITUS, C. AND M. BRUHN (2005): Food quality from a consumer’s point of view: Applying network analysis. International conference “In the Name of Quality. What kind of Quality for what kind of demand(s)?” of the Société Française d’Economie Rurale, 10/0510/06, Clermont-Ferrand, France.

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PRESENTATIONS CONTIUED 56. *BRUHN, M. AND C. GREBITUS (2005): Einfluss aktueller Informationen auf das Entscheidungsverhalten von Kunden beim Kauf von Schweinefleisch. GEWISOLA, 10/0510/07, Göttingen, Germany. 57. *GREBITUS, C. AND M. BRUHN (2005): Consumer’s decision-making concerning food quality. European PhD-Day of the EAAE, 09/21-09/23, Wageningen, The Netherlands. 58. BRUHN, M. AND *C. GREBITUS (2005): Food quality from a consumer’s perspective. 92nd EAAE seminar, 03/02/-03/04, Göttingen, Germany. 59. BRUHN, M. AND *C. GREBITUS (2005): Untersuchung von Kaufentscheidungen mittels Netzwerkanalyse. 55th Hochschultagung CAU Kiel, 02/11/2005, Kiel, Germany. 60. GREBITUS, C. (2004): Anwendung der Netzwerkanalyse zur Untersuchung von Kaufentscheidungen. "net’s work" congress, 11/12-11/13/2004, Bad Salzuflen, Germany. 61. BRUHN, M., *GREBITUS, C. AND A. HUEMMELINK (2004): Die Bedeutung kognitiver Strukturen im Rahmen des Qualitätsurteils der Verbraucher – am Beispiel von Schweinefleisch. GEWISOLA, 09/27-09/29, Berlin, Germany. 62. GREBITUS, C. (2004): Analyse kognitiver Strukturen mittels Concept Mapping bezüglich des Qualitätsurteils der Verbraucher am Beispiel von Schweinefleisch. 4th Quality & SafetyWorkshop: Produktqualität und Informationsmanagement bei Lebensmitteln, 06/23, Kiel, Germany. 63. *GREBITUS, C., BRUHN, M., HUEMMELINK, A. AND J. WARNCKE (2004): Perceived food quality in Germany. Empirical results 1994-2004. Food 21 Symposium – Towards Sustainable Production and Consumption, 04/26-04/28, Uppsala, Sweden. LANGUAGES Fluent in German Fluent in English Basic in French

Dr. Carola Grebitus

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