Director of Marketing & Communications _____________________________________________________________ The Opportunity Reporting to the CEO, the Director of Marketing and Communications will hold a key role supporting the financial growth of True Patriot Love (TPL) by empowering the organization with highly impactful and compelling marketing and communication materials. As the lead marketing and communications staff person, you will set the overall strategy for the organization and provide brand oversight as it relates to all of TPL’s initiatives. You will play a critical role in building national brand awareness and developing multi-faceted PR campaigns that bring the mission of TPL to donors, volunteers, corporate partners, event participants, and the Canadian public at large. In addition to developing and overseeing all marketing and communication materials to support the goals of the fundraising, event, and granting teams, you will work with the VP of Development and Director of Corporate Sponsorship to help develop and oversee the implementation of cause-related marketing campaigns, with the goal of making these campaigns a significant source of annual revenue. TPL is a fast growing, entrepreneurial charity with exciting goals, including becoming a $10M charity by 2018. The person chosen for the role of Director of Marketing and Communication has the opportunity to move fast, think quickly, create and innovate, and own the portfolio.

About True Patriot Love The True Patriot Love Foundation (TPL) is a national Canadian charity honouring the sacrifices of members of the Canadian Armed Forces, Veterans and their families by supporting their physical, mental and social wellbeing. TPL aspires to ensure that all Canadians appreciate that the freedom we enjoy comes at a cost to the men and women who serve us, as well as to their families, and that all Canadians are engaged in supporting them. Since its inception six years ago, the Foundation has raised $20M, and has disbursed funds to programs across the country, including 97 programs for military families at Canadian Armed Forces Bases, in the areas of mental health, physical rehabilitation, family wellbeing and research. In addition, TPL has:

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Provided 4,600 hours of evidence-based, peer-to-peer counselling for wounded Veterans; Enabled 324 Veterans recovering from trauma to participate in healing journeys in the Canadian Wilderness; Supported 210 Veterans to attend university-based business programs to help them start their own businesses; Financed the development of Virtual Reality Treatment for Post-Traumatic Stress Disorder that is now being used at 7 clinics by 54 trained clinicians; Allowed dozens of military children with special needs to attend summer camp, and to receive the therapy and educational support they require.

TPL’s signature event, the Toronto Tribute Dinner, attracts approximately 2,000 people and raises approximately $2M each year. As TPL has gained traction on the national stage, successful tribute dinners have been organized throughout the country, including the most recent Winnipeg Dinner which raised $1M. TPL has produced ambitious expeditions around the world since 2012, including Island Peak (Himalayas), the Magnetic North Pole and Vincent Massif (Antarctica). These unique adventures pair prominent civilian business leaders with injured Veterans with the aim to: 1) raise funds for crucial programs for military families; 2) educate the Canadian public about the challenges facing our Veterans through a multi-faceted PR campaign; 3) educate business leaders on the unique skills that veterans bring to a corporate work environment; and 4) create lasting mentorship opportunities for veteran participants.

The Ideal Candidate As TPL’s brand ambassador, you are passionate about telling all of the amazing success stories TPL has in their work with military, veterans, and their families and you are relentless in your pursuit of creating highly professional and effective marketing and communication campaigns. A seasoned generalist marketing and communication’s professional you have a wide range of experience developing marketing and communications strategies, building highly impactful brands, creating public relations campaigns, creating cause-related programs, enlisting and managing pro-bono communication vendors, developing strategic relationships with national media sources - all with the goal of reaching fundraising targets and mission based objectives. You are confident taking the lead as the key marketing and communication’s professional for the organization and have no problem lending your opinion and experience. You have a consultative approach and provide positive guidance to those you support. You stay current with trends and best practices and bring this analytical thinking to TPL. Being both strategic and hands-on will serve you well in this fast growing entrepreneurial charity. A track record working with small budgets and big aspirations has led to you to create highly innovative marketing and communications campaigns that have achieved national recognition.

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People who succeed at TPL are passionate, smart, positive, and can work independently without a lot of guidance or supervision. They are mature, hardworking, and enjoy working in a fast paced, dynamic and collaborative environment

Key Accountabilities Strategy & Planning  

Develop a marketing and communication’s strategy to increase the awareness of TPL’s work with donors, partners, stakeholders, and the Canadian public at large. As part of the above strategy, building out a social media plan that best leverages TPL’s assets and overall strategic objectives.

Marketing & Brand Development 

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Work with TPL staff and key stakeholders to elevate the TPL brand and to bring a fresh and contemporary look and feel to the organization. Ensure brand is in alignment with the mission and vision of TPL. Identify creative and innovative ways to bring the many success stories of TPL and their granting organizations to donors, partners, and the general public. Provide brand oversight, including a brand guide, on all of TPL’s marketing and communications materials and campaigns.

Strategic Communications & PR 

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Developing and implementing a multi-faced PR campaign to raise the profile of the direct benefits of TPL funding to the military community amongst several target groups, including corporate Canada, TPL donors, the Canadian Armed Forces, military families and the Canadian public. With the support of a national PR agency, implement a successful PR campaign for TPL’s 2017 Canadian Expedition Series so that it is recognized as one of the signature initiatives for Canada’s sesquicentennial. Hire and manage a Communication Coordinator. Develop and provide guidance and support on all collateral materials including: newsletters, impact reports, proposals, RFP’s, annual reports, case for support, sponsorship decks, corporate brochures etc. Ensure all communications are consistent, on-brand, highly professional, and inspire engagement. Create an earned media plan that leverages key media partnerships and identifies the financial benefits to TPL. Prepare a proactive PR plan that identifies and mitigates potential risks.

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Fund Development & Granting 

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Work with TPL’s VP of Development and Director of Corporate Sponsorship to develop and oversee the implementation of cause-related marketing campaigns, with the goal of making these campaigns a significant annual revenue source of $2M plus by 2018. Work closely with TPL programs (major gifts, corporate partnerships, events, and disbursements) to ensure they have materials to help them achieve their fundraising objectives. Develop benefit statements to ensure donor participation and engagement. Build the foundation for a robust cause marketing program.

Vendor Relations 

Manage key relationships with all outsourced and pro-bono communication and marketing companies, inspiring them to give and do more.

Qualifications & Required Skills 

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8 to 10 years as a marketing and communications professional in a nonprofit revenue driven organization. Consideration will be given to private sector marketing and communications professionals. Experience working with fundraising staff to develop and execute cause-related marketing programs is a must. A well rounded marketing and communications leader with experience in both traditional marketing and new media strategies. Has held the role of brand manager for an organization. Demonstrated track record of increasing brand awareness with the creativity to do so with tight budgets. Experience developing marketing, communication, and PR strategies. Track record growing revenue through creative and innovative marketing and communications campaigns. Track record building highly effective relationships with a variety of stakeholders including media contacts, communication vendors, donors, corporate partners, and internal stakeholders. Some experience in a fundraising and granting organization would be ideal. Excellent written communication skills. Solid skills as a project manager. Creative, innovative, intelligent, and collaborative. Military service or exposure to the military community considered an asset.

Additional Information 

Bay and Bloor, Toronto.

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For More Information If you meet the criteria above and are interested in applying for the position, please send your resume and cover letter to [email protected] or call Sandra Paquette at 416-763-0404. We are actively recruiting for this position, so to ensure you are given due consideration for this opportunity, interested candidates should send their resumes as soon as possible.

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