MARKETING & COMMUNICATIONS MANAGER

Responsible to: Salary: Holiday entitlement: Hours of work: Probationary period:

Chief Executive Officer (CEO) £30,000 per annum 28 days per annum (includes public holidays) Hours as required to do the job with an average of 40hrs per week, some evening and weekend work required. 6 months

Scottish Youth Theatre (SYT) is seeking a creative and motivated individual to lead on marketing and communications for the organisation. This is an exciting and significant time to join the organisation following a period of review in 2015, the shaping of a new business model and the appointment of our new CEO, Jacky Hardacre. Scottish Youth Theatre creates aspirational theatre-making experiences for young people across Scotland, placing them at the heart of everything we do. Our belief in the power of theatre to transform young people’s lives informs the range of learning and performance opportunities that we offer. Through the theatre process we give young people the opportunity to collaborate with each other and with professional theatre artists; we give them room to express themselves and voice their opinions and to develop their skills in citizenship and team work as much as in making theatre. The Marketing & Communications Manager will require vision, imagination and drive to shape a new marketing and communications strategy for SYT that reflects the energy and aspirations of the young people we work with. Tasks will encompass an overhaul of our digital output and rebranding to incorporate both our activity for young people and a new concept for our building in the heart of the Merchant City in Glasgow.

JOB PROFILE Job Details Job Title:

Marketing & Communications Manager

Annual salary:

£30,000

Hours of work

Hours as required to do the job with an average of 40hrs per week, some evening and weekend work required.

Annual leave entitlement

28 days per annum (includes public holidays)

Version Date:

May 2016

Job Purpose To lead on marketing and external communications for Scottish Youth Theatre to increase the profile of the organisation and improve engagement/uptake across all activities and events.

Reporting Relationships

Chief Executive

Marketing & Communications Manager

Temporary marketing support staff

Casual Reception staff

Objectives The post holder will be expected to: • Create and implement marketing and communication strategies for the organisation, for the benefit of young people participating in the arts and the use of SYT’s building in line with organisational objectives • Manage external communications for SYT including (but not exclusively) digital and social media platforms, printed and promotional media, press releases and news features • Undertake the day-to-day delivery of all marketing and promotional activities, with support from the Administration team. • Build and maintain relationships with press/media, SYT Alumni, Patrons and supporters • Develop and manage the SYT brand ensuring it is reflective of a young people’s organisation • Effectively manage all marketing resources including relevant databases and marketing budgets • Monitor and analyse impact of all promotional activities to ensure financial and audience targets are met

Knowledge and Experience The post holder needs to be able to demonstrate an understanding or experience of: • • • • • • • • • • •

Firm understanding of good practice in communications Experience of developing effective marketing strategies Sound experience of planning, executing and reviewing marketing campaigns Sound experience of managing external relationships with positive results Experience of brand development and management Experience of managing available resources and working within allocated budgets Experience of managing social media platforms in accordance with an organisation’s values Good understanding of sensitivities when working with young people Knowledge of Scotland’s socio-economic and cultural landscape as it impacts on young people Familiarity with managing data and working with Customer Relationship Management (CRM) systems Familiarity with using Content Management Systems (CMS) to maintain the company website

Skills and Qualities The post holder is expected to demonstrate: A passion for creating opportunities for young people in the arts Excellent writing and news management skills Ability to identify the best tone/tools to reach intended audiences Ability to build and maintain good relationships with press and media and other stakeholders Ability to identify and capitalise on opportunities Proficiency in Microsoft Office as well as other IT software e.g. Photoshop / Indesign / HTML / email software • Ability to use online analytical tools e.g. Google Analytics and Google Adwords • A keen interest in new/developing technologies

• • • • • •

Core Competencies The post holder is expected to display the following behaviours: Service • Consistently aims for the best possible outcomes for young people and other customers • Consistently delivers courteous and prompt service, making every effort to be flexible and approachable for customers • Communicates effectively with all external stakeholders and enquiries • Is a positive representative of the organisation • Anticipates and plans for potential problems • Makes sound, timely and appropriate decisions • Values diversity – respects all values and viewpoints Quality • Is a role model for professionalism

• • • • •

Continually looks for opportunities to improve current working practices and levels of service Seeks feedback from colleagues and customers and responds positively Generates creative approaches and ideas to benefit the team and organisation Focuses on solutions rather than problems Continually updates skills and knowledge

Team • Makes a full contribution to successful team performance • Takes appropriate levels of initiative • Asks for help when under pressure and helps others when they are under pressure • Demonstrates flexibility where required to do so • Collaborates well with others, respecting all viewpoints • Shares information and communicates in a timely and professional manner • Has a positive perspective on change

Job Requirements The post holder needs to: • Hold as a minimum a degree in a relevant field and/or have work experience with progression to an equivalent level. • Have the ability to work from different locations and undertake some evening or weekend work.

SYT LINE MANAGEMENT STRUCTURE

Chair of the Board

Chief Executive

Artistic Director

Associate Director

Freelance artists and production teams

Marketing & Communications Manager

Casual Reception staff

Executive Director

Venue Administrator

Finance & Payroll Officer

Casual staff (Duty Managers, Technicians)

Arts Administrator

Building Supervisor

Receptionist/ Administrator

Cleaners

HOW TO APPLY

Please send the following: • a letter of application, maximum three sides A4,, demonstrating how you meet the requirements of the role as laid out in the job profile, specifically evidencing how you meet the required knowledge, experience, skills and qualities • your CV including qualifications, work history and further training, maximum four sides A4 • the name and contact details of 2 referees (referees will not be contacted prior to interviews) Please note applications not providing the required information will not be considered. Applications should be emailed emaile to Jacky Hardacre, CEO: [email protected] and marked ‘Marketing & Communications Manager application’. For an informal discussion contact Jacky Hardacre on 0141 552 7615. Deadline for applications Interviews

9.00am, Monday 4 July 2016 The week of 1-5 August 2016