Global Director of Marketing & Communications Location: Washington, D.C.

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The Organization The Social Progress Imperative’s vision is a world where social progress sits alongside economic prosperity as a measure of development. Since its founding in 2012, the Social Progress Imperative has produced the annual Social Progress Index as a global benchmark of countries’ social and environmental performance as a complement to GDP and other traditional economic measures of success. The original idea for the Index was conceived within the World Economic Forum’s Global Agenda Council on Philanthropy and Social Investing, chaired by The Economist’s New York Bureau Chief Matthew Bishop, who took up the challenge in 2009 to increase the impact that social entrepreneurs, business leaders, and policy makers can have in the world. The Social Progress Imperative launched the Index at the 10th annual Skoll World Forum in 2013, held at the University of Oxford. The Index, which now covers 133 countries and was recently updated in June 2016, has established itself as a leading global measure of the extent to which countries provide for the non-economic needs of their citizens. The Index has been reported by The Economist, Financial Times, New York Times, Wall Street Journal, BBC, CNN, and hundreds of other media outlets in 100+ countries and 50+ languages. It has also been the basis of two TED Talks by Social Progress Imperative’s Executive Director, Michael Green, which have been viewed more than 2 million times. Michael Green was also recently named to the 2016 Power & Influencer Top 50 by the NonProfit Times. The Social Progress Imperative is supported by an Advisory Board chaired by Professor Michael E. Porter of Harvard Business School. The Social Progress Imperative is about much more than an index; it is building a partner network of organizations in government, business, and civil society that use the Index to drive change. The organization has built a mature network in Latin America, covering more than 10 countries. The Government of Paraguay has adopted the Index as a cornerstone of its national development plan to 2030. Its Latin American partners have also created a diverse range of Indexes, including for the Amazon region of Brazil and ten major cities in Colombia. The Social Progress Imperative has begun to expand in North America, where it has a number of local pilot projects in the United States, and Europe, where it has a partnership with the European Commission to create a Social Progress Index for the regions of the EU. Going forward, the Social Progress Imperative will be launching initiatives in Asia in the coming months and is exploring opportunities in Africa. The Social Progress Imperative is supported by a range of donors, including Fundación Avina, Skoll Foundation, and Deloitte, all of which are represented on its Board of Directors. Social Progress Imperative’s principal office in is Washington, D.C., with a presence in London as well. To learn more about the organization, please visit www.socialprogressimperative.org.

Social Progress Imperative | Global DirectorThrive of Marketing Communications Washington & | Chief Executive Officer

The Opportunity & Key Priorities Shifting the global debate about how best to define the success of societies is, fundamentally, a communications challenge. Following the breakthrough accomplishments of its first four years, the Social Progress Imperative is ambitiously pursuing efforts to scale its impact globally. To achieve this, the Social Progress Imperative and the Social Progress Index must be widely-known and trusted brands. Its communications must also support efforts to build a movement of social progress champions through Social Progress Imperative’s global network. The Global Director of Marketing & Communications is a newly established position and will be a visionary strategic communicator who will build on what the Social Progress Imperative has achieved already and take its message to a new level of impact. Reporting to the Chief Operating Officer and working closely with the Executive Director and other members of senior management, the Director is responsible for the planning, development, and execution of all marketing and communications efforts in order to raise awareness of the Social Progress Imperative and build credibility with a global audience of leaders in government, business, civil society, and academia as well as with the general public. Beginning in 2017, the Social Progress Imperative will launch a strategic planning process to chart out its goals and objectives through 2020. In preparation for this, the new Director will immediately carry out a strategic review of Social Progress Imperative’s brand and marketing/communications activities to inform these planning discussions. The Director will also initiate the process to create a bold, cutting-edge approach to Social Progress Imperative’s marketing and communications function in order to promote the organization’s value and purpose. This includes developing and deploying clear messaging across digital and traditional channels about what the Social Progress Imperative is doing, achieving, and learning, and telling the story of how it is making a difference. The plan will effectively incorporate the following: •

Media strategy, covering the annual global Index launch and year-round activities

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Social media strategy

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Influence strategy

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Website redevelopment

The Director will coordinate communications initiatives to support fundraising efforts and ensure all Social Progress Imperativebranded events are carried out in a consistent and effective manner. Additionally, this position will interpret and package Social Progress Imperative’s reports and activities into compelling stories to engage a variety of technical and lay audiences. By leveraging partnerships and relationships with Social Progress Imperative’s supporters around the world, the Director will essentially serve as the chief marketing officer responsible for effectively tapping into a variety of global networks in order to disseminate messages across geographic, demographic, and language divides. The Director will be savvy in striking the right balance between creative freedom and innovation within these partner networks, while also setting a baseline for quality control and best practice. The Director will manage a small team comprising a Communications Director, Graphic Designer, and Communicators Officer (Atlas Corps Fellow). The Social Progress Imperative also retains a PR agency to lead its media outreach and uses consultants for social media and other creative work.

Social Progress Imperative | Global DirectorThrive of Marketing Communications Washington & | Chief Executive Officer

Ideal Candidate The Social Progress Imperative is seeking a Global Director of Marketing & Communications who will be enthusiastic and passionate about the organization’s mission to build a fairer, more sustainable world, and be attracted by the opportunity to help scale a renowned and highly influential international initiative. Candidates need the intellectual dynamism and business prowess to be effective in a start-up, entrepreneurial culture, as well as the capacity to understand the Index and its application to real-world decision-making. The ideal candidate will be adept at identifying and shaping communications opportunities for the Social Progress Imperative, including using market research and data analytics to drive brand and communication strategies. The Director must bring a powerful combination of strategic thinking, external relations, and journalistic writing, as well as the ability to persuasively frame and pitch messages to a variety of audiences. Candidates should have a concise, results-oriented communication style, and who are quick and confident in putting pen to paper. The new Director will bring significant expertise in digital and social media, yet be well-grounded in traditional channels. Candidates must be flexible and creative in designing marketing and communications approaches that work across geographies and audiences. The Director will support partners to develop and deliver content through local media channels, and while this role won’t always have final control over messaging, must still be able to influence or nudge partners in the right direction when appropriate. The successful candidate will be an honest and precise communicator who instinctively understands messaging in complex, culturally diverse situations. A proven ability to manage media and PR as well as craft global outreach strategies to achieve impact in a compelling and cost-effective manner is essential. Candidates will ideally have experience promoting data-driven concepts and theories, and/or have been involved in policy advocacy or issue campaigns. A commitment to openness and transparency is a must, which is crucial to Social Progress Imperative’s culture, as is consistent and frequent communication at all levels in the organization. Since the Social Progress Imperative expects to maintain a small team of senior leaders, the new Director must bring a combination of strategic thinking and hands-on capabilities. Comfort working across time zones, languages, and cultures is paramount to the success of this role.

Social Progress Imperative | Global DirectorThrive of Marketing Communications Washington & | Chief Executive Officer

Minimum Qualifications Candidates must have at least ten years of progressively responsible marketing and communications experience with a proven track record in building brand and reputation for an organization with global reach. Experience in a social-impact focused entity, including NGOs, multi-laterals, government institutions, foundations is preferred. A strong international orientation is necessary, as is an understanding of international affairs and a natural desire to remain on top of important global trends. A Bachelors-level degree (or equivalent) in marketing, communications, social science, business, international affairs, or a related discipline is required. Experience managing human and financial resources as well as significant project management with website redevelopments or other similar initiatives is necessary. Native fluency in English is required. Other major world languages are highly desirable.

To Be Considered The Social Progress Imperative is an equal opportunity employer and all qualified candidates are encouraged to apply as soon as possible. To be considered, please visit candidateportal.waldronhr.com to submit your resume and a cover letter expressing your passion for the mission and fit for the role. The search for a Global Director of Marketing & Communications is being assisted by a team from Waldron: Jeff Waldron Managing Director

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[email protected] Chris Cannon Engagement Manager, Executive Search

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[email protected] Ximena Ospina Associate, Executive Search

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Social Progress Imperative | Global Director of Marketing Communications Thrive Washington | & Chief Executive Officer

Waldron is honored to work with the Social Progress Imperative in the search for a Global Director of Marketing & Communications. We believe in and support the work of the Social Progress Imperative and we are doing our best to recruit a talented team leader who will accelerate this mission. As the consulting partner strategic leaders choose to help attract, engage, and inspire effective leaders, Waldron provides a unique combination of executive search, leadership development, and career transition services across sectors and industries. Our passion is helping people and organizations realize their full potential and increase their impact.

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