CSR and Sustainable Development Embodying the quintessential message of sustainable development within the corporate social responsibility agenda Shangri-La Hotel, Dubai, UAE

“If you are a risk taker, and step out from the herd, CSR may offer you the edge”

7th & 8th March 2010 Corporate social responsibility seems like such a complex topic, but what it really comes down to is this: to achieve sustainable development, earning and keeping the trust of people on whom you make an impact. It’s about engaging and managing your stakeholders, with all the skills and competencies you can muster.

Our distinguished Chairperson:

Featuring expert presentations by:

Dr Guler Manisali-Darman Founder and Principal Corporate Governance and Sustainability Centre, Turkey

Dr. A Atiq Rahman Chairman Climate Action Network South Asia (CANSA) Bangladesh Awarded with ‘Champion of the Earth’, the highest UN award on environment by the United Nations Environment Programme (UNEP)

Keynote presentations by: Mohammed Bakkar Chief Executive Officer of Social Benefits Dubai Community Authority Dr Guler Manisali-Darman Founder and Principal Corporate Governance and Sustainability Centre, Turkey

Gillian Foster Manager, Centre for Responsible Business Dubai Chamber of Commerce & Industry Louai Al Asfahani Managing Director Paragon Marketing Communication, Kuwait Winner of Kuwait’s coveted first CSR Award

Corporate address by: Huw Gilbert Communications Director Pepsi Co International

Ralph Dixon Director, Environmental Investments YTL Corporation, Malaysia Winner of Silver award ‘CSR Leadership Excellence” at Global CSR Awards 2009

Mohammed Addarat General Manager Lexmark International Middle East

Sanjiv Singh Managing Director Workplace Internal Regulatory Establishment

Attend this informative event and gain practical insights into: • Providing indications as to whether CSR should still play an important corporate role • Humanising the CSR programmes to best create an emotional and lasting impact • Challenging the common perceptions of CSR within the company • Creating a sense of ownership with the chosen CSR initiative • Fine-tuning the CSR framework to increase its longevity • Mastering techniques to communicate and report the CSR initiative

Mariam Al Foudery Vice President, CSR Agility Winner of Kuwait’s first CSR award for the services sector Hanna Helmy Chief Executive Officer EFG – Hermes Foundation Hope Sherwin CSR Advisor Emirates Environmental Group (EEG) Antoaneta Popova Head of CSR Sama Dubai Michael Nates Director, Corporate Responsibility and Sustainability ACWA Power International API’s CR&S programme is a core business function that promotes the organisation’s long term objectives, mitigates risk by addressing key stakeholder issues and adds overall business value

Testimonials: “The content of the conference is rich” Relations Manager Aswaaq

Wafa’ Tarnowska Regional Manager for CSR and Arab Initiatives DLA Piper Middle East LLP

“I have enjoyed my attendance at this conference, heard many new ideas and met specialists in the CSR field” Director, Social Services Department Royal Commission “Good networking opportunity” Vice President, CSR Dubai Group

Dr Ayesha Al Mutawa Vice President Centre for Healthcare Planning and Quality

Hamad Malik Director, Marketing and Corporate Communication LG Electronics James Farrar Vice President, CSR SAP UK

*Early Bird & Group Discounts Ask about our savings

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Our business partners Luncheon Sponsor

Associate Partners

Business Development Partner

Endorsers

Official Business Magazines

Official Online Partner

Official News Site

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Media Partner

Day 1

Sunday 7th March 2010 0800 Registration and morning coffee 0830 Opening and welcome remarks from the Chairperson Dr Guler Manisali-Darman Founder and Principal Corporate Governance and Sustainability Centre, Turkey 0845 Corporate address by Huw Gilbert Communications Director Pepsi Co International 0905 Session One – Keynote presentation Stop the press: Ascertaining the relevance of CSR in this day and age • Determining the ever-growing relevance of CSR in today’s world • Getting out of the uncertainties surrounding CSR in the GCC • Taking an introspective approach in determining the usefulness of CSR to your organisation • Revising on the business plan in order to develop a well-rounded CSR policy – What worked yesterday might not work today Mohammed Bakkar Chief Executive Officer of Social Benefits Dubai Community Authority 0945 Session Two Riding out the cloud of economic uncertainties apropos of CSR initiatives • CSR is not expensive: Summarising the malignant argument that CSR is cost prohibitive • Embedding CSR in the corporate culture, strategy and governance system to cope with the economic situation • Weathering the storm – Ideas for buoying up your CSR strategy in times of recession • Allocating available resources in achieving your CSR objectives • Evaluating ideas to bolster your CSR porgramme and making CSR appropriate to your business plan Gillian Foster Manager, Centre for Responsible Business Dubai Chamber of Commerce & Industry 1025 Morning refreshments and networking break

Designing your CSR action plan 1040 Session Three Negotiating the cartography of CSR: Deciding on a course of action • Putting the right foot forward on determining your process of a CSR plan • Designing the right action plan for CSR: Knowing what you are good at • Striving to make CSR activities more effective through mapping out CSR tasks when formulating the business plan • Determining your CSR action plan by identifying issues, set goals, implement appropriate measures as well as reviewing Louai Al Asfahani Managing Director Paragon Marketing Communication, Kuwait 1120 Session Four Sustainable development: Discovering facts and dispelling archaic notions • Distinguishing what is sustainable development and what is not? • Implementing sustainable corporate practices to contribute to better cost efficiency and enhance corporate goodwill • Creating an environment for sustainable development by launching standard guidelines that state specific sustainability principles Ralph Dixon Director, Environmental Investments YTL Corporation, Malaysia 1200 Networking luncheon

1315 Session Five Calibrating your position in the sustainable development spectra: Where you are in the picture and where you want to be • CSR and sustainable development plans: A logical choice • Reinforcing the sustainable development message across the CSR initiative • Staying committed to create sustainable developments: Taking into consideration the triple bottom line in business decisions Michael Nates Director, Corporate Responsibility and Sustainability ACWA Power International

Stakeholder mapping 1400 Session Six - Case study Connecting with employees: Moving forward after defining CSR approach • Examining the employees’ point of view on their organisations CSR practices: What do employees expect and how can they help? • Educating your employees on your corporate value to achieve CSR • Moving from CSR aware to CSR active: Adapting ‘engagement tools’ to suit the needs and interests of your employees • Engaging employees on CSR and encouraging participant to provide sustainable ideas and solutions • Getting the buy-in at all levels of your organisation to minimise the risk of failure Antoaneta Popova Head of CSR Sama Dubai 1445 Afternoon refreshments and networking break 1500 Session Seven - Case study Engaging stakeholders: Building CSR approach in the best interest of all parties • Identifying the stakeholders and their responsibility in CSR initiative: CSR is a team effort • Analysing the stakeholder and their interest (e.g. employment, environment, security) to successfully design a company’s CSR program • Keeping stakeholders in the loop: Movement and progress to their contribution • Recognising the silent majority: Engaging with hard to reach and unwilling stakeholders Mariam Al Foudery Vice President, CSR Agility 1545 Session Eight The beneficiaries: Solidifying your CSR efforts by aligning the correct beneficiaries to your CSR objective • Focusing the expertise and resources you can utilise to magnify your CSR approach: e.g. education, health, community-building, environment and culture • Segmenting your key market of beneficiaries that is relevant to your region • Adapting your CSR strategies based on local-requirements dynamics • Quantifying the impact of the CSR programme to beneficiaries lives: Expectations vs. reality Hanna Helmy Chief Executive Officer EFG – Hermes Foundation 1630 Closing Remarks from the Chair and end of Day One

In-House Training Solutions If you have a number of delegates with similar training needs, then you may wish to consider having an In-House Training solution delivered locally on-site. Course can be tailored to specific requirements. Please contact Sarah Faradilla on +603 2723 6600 or email [email protected] to discuss further possibilities.

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Day 2

Monday 8th March 2010 0800 Morning coffee 0830 Opening and welcome remarks from the Chairperson Dr Guler Manisali-Darman Founder and Principal Corporate Governance and Sustainability Centre, Turkey

Core pillar of CSR 0845 Session One – Keynote presentation A choice or a responsibility?: Focusing on the environment as core to the CSR initiative • Debating the need of environmental based CSR project in every company: How and why • Determining the expectation on what to achieve in CSR programme and the mechanisms to make it a success • Taking stewardship of the environment, as a necessity in staying committed to the environment Dr Guler Manisali-Darman Founder and Principal Corporate Governance and Sustainability Centre, Turkey 0930 Session Two Corporate climate change: Oxygenating the CSR-climate change framework to ensure optimum resource is channelled • Leaving to no choice, taking no action is simply not an option: Adapting or mitigating climate change? • Revisiting CSR and environmental tie-in to your corporate strategic plans • Delving into climate reduction strategies to protect the environment: Energy efficiency, managing carbon footprint • Focusing on climate-friendly product development, operation response, sustainable supply chains as well as waste management Dr. A Atiq Rahman Chairman Climate Action Network South Asia (CANSA) Bangladesh 1015 Morning refreshments and networking break 1030 Session Three Crossing the CSR meridian: Demonetising profit while looking at additional capital gains • Magnifying the lens at the profit and ROI from initiating CSR activity • Creating new business alliances and opportunities outside through CSR • Gaining new market share from CSR opportunities Wafa’ Tarnowska Regional Manager for CSR and Arab Initiatives DLA Piper Middle East LLP

Contact Marketing at marcus evans Tel: +603 2723 6604 Fax: +603 2723 6699 Email: [email protected] 1335 Session Five A parlay won: Picking up the spoils and deciding on the next course of action • Pinpointing the real or potential global warming risks: What are the potential costs of mitigating such risk • Engaging in efforts to reduce the environmental impact to prevent global warming • Highlighting how CSR activities can best contribute to the community and environment, particularly on issues related to global warming and climate change • Employing measures to counter global warming: Global warming countermeasures implementation plan Hamad Malik Director, Marketing and Corporate Communication LG Electronics 1415 Session Six Initiating CSR without the benefit of a structure reporting mechanism: Taking baby step • First port of call in stakeholder engagement strategy: Instilling the best way to organise and distribute your CSR report to win the hearts of your stakeholder • Considering conflicts when designing the scope of the report • Paperless reporting: Taking the first steps towards doing things in a more sustainable way • Initiating CSR without the benefit of a structured reporting mechanism James Farrar Vice President, CSR SAP UK 1455 Afternoon refreshments and networking break 1510 Session Seven Social Performance in the Middle East – Structuring cohesive CSR efforts by inducting the third pillar of Triple Bottom Line performance • Assessing social performance in the Middle East context Acknowledging different risks • Human rights in the Middle East, being aware and acting Governments and businesses • Looking in-depth into human rights and the supply chain • Case studies - Companies that have taken proactive roles in promoting and implementing social standards Sanjiv Singh Managing Director Workplace Internal Regulatory Establishment

1115 Session Four A parlay lost : Picking up the pieces and starting all over again • Restructuring CSR initiative to fit in the company business plan in times of economic downturn • Embedding CSR in the corporate culture, strategy and governance system • Realising the gap between company performance and consumer perception as an important indicator to improve trust and credibility • Making a decision to forego or continue CSR Dr Ayesha Al Mutawa Vice President Centre for Healthcare Planning and Quality

1550 Session Eight – Case study Bridging your CSR initiative with the stakeholder: Creating lasting awareness and engagement through your CSR department • Reorganising the CSR management structure by building a proper CSR department • Defining the right people and allocation of resources to achieve a successful CSR plan • Exploring the intangible ROIs to people involved with the CSR initiatives • Making all top management fully accountable for CSR activities and encourage them to take initiative to enhance the effectiveness and thoroughness of CSR-oriented management Hope Sherwin CSR Advisor Emirates Environmental Group (EEG)

1200 Networking luncheon

1630 Closing remarks from the Chair and end of conference

1315 Corporate address by Mohammed Addarat General Manager Lexmark International Middle East

marcus evans would like to thank everyone who has helped with the research and organisation of this event, particularly the speakers and their staff for their support and commitment.

marcus evans reserves the right to change the venue of, or speakers at the conference should circumstances require. © marcus evans

Why you cannot miss this event

About the Luncheon Sponsor

The UAE and the GCC region are aware of the increasing need for business to be termed sustainable and socially, ethically and environmentally responsible. Even with companies hit by the ongoing global financial downturn, Corporate Social Responsibility (CSR) programmes remains in a business plan. At a time when financial markets worldwide show signs of recovery, there is an additional emphasis on CSR and sustainability. The general perspective of CSR as a “luxury” is finally being replaced by the more accurate interpretation of a business strategy.

PEPSI-COLA INTERNATIONAL is a leading global snack and beverage company. We offer great tasting convenient products to consumers. Our principal brands include Frito-Lay, PepsiCola, Tropicana, Gatorade and Quaker. We manufacture and sell more than 500 products that serve the needs of consumers of all ages in approximately 200 countries and have been in the Middle East for over 50 years. Our responsibility vision is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today..

Continuing from the unequivocal success of our 1st and 2nd Corporate Social Responsibility fora, we are proud to present the 3rd Corporate Social Responsibility forum 2010. The 3rd iteration of this forum will address the single most important question you have right now: Is CSR still relevant? That, and of course the niggling question of whether Sustainable Development will still be pervasive in the new decade.

About the Associate Partners

Seasoned CSR proponents from the four corners of the globe will be at hand to assist and guide you in this fact-finding mission. This forum is a must attend event in the calendar of 2010. It will equip participants with the right guidelines to achieve successful CSR and sustainability.

Who should attend Managing Directors, Chief Responsibility Officers, Corporate Responsibility Officers, General Managers, Vice Presidents, Directors, Heads, Managers, Team leaders of: • Corporate social responsibility • Corporate responsibility • Sustainable development • Sustainability and governance • Corporate affairs • Corporate communications • Operations • Strategic planning • Human resources • Human capital • Health, safety and environment • Quality • Public affairs • External affairs • Investor relations • Media relations/Public relations Across all industries including, but not limited to: • Banking and finance • Oil and gas • Telecommunications • Freight/Logistics/Transportation • Heavy manufacturing • Petrochemical • Retail • Construction • Manufacturing • Infrastructure • Healthcare • Information technology • Power and utility • Airlines • Real estate and property development • Government and government agencies

About the Endorsers Corporate Governance and Sustainability Center (CGS Center) is a network of eligible experts - under the leadership of Guler Manisali-Darman, an international expert in Corporate Governance - in the field of corporate governance and responsible business conduct related services ranging from assessment to research and from raising awareness to compliance, in Turkey, Middle East and Eastern Europe. ISSP is a professional society that connects sustainability professionals from around the world. ISSP’s mission is to facilitate networking among professionals, provide a rich database of peer reviewed tools and provide professional development and training. To learn more about membership in this new professional association go to www.sustainabilityprofessionals.org Established in 1965, the Dubai Chamber of Commerce & Industry is a private non-profit organization, whose mission is to represent, support and protect the interests of the business community in Dubai, by creating a favorable business environment; supporting the development of business; and by promoting Dubai as an international business hub. Formed in 2004 within the Dubai Chamber of Commerce & Industry, the Centre for Responsible Business (CRB) is the longest standing Centre for business responsibility in the UAE. CRB assists members of the Dubai Chamber to apply responsible business practices that enhance performance and competitive advantage through: (1) Raising awareness of Corporate Social Responsibility (CSR) in business and with consumers; (2) Encouraging business to implement best practice standards; (3) Providing direct advice and tools to businesses to improve their CSR performance; and (4) Measuring and documenting the awareness and implementation of responsible business practices in Dubai.

About the Official News Site Maktoob.com was founded in the year 2000 as the world’s first Arabic/English email service. Since then, Maktoob has grown to become a full-service web portal, offering worldclass communications and information tools that empower the Arab Internet user. Maktoob.com, the world’s largest Arab online community, offers everything from chat to discussion forums, from videos to music, from e-cards to mobile downloads, from news to the latest jokes and everything in between. Maktoob's main mission is to maintain and grow its position as the world’s leading Arab Internet portal by constantly offering its users a unique experience and by providing them with new services and products that encourage open communications and community building. For more information about Maktoob, please visit http://www.maktoobgroup.com/maktoob_en.html

About the Media Partners Ozone Publishing FZE is based in RAK Media City, in the United Arab Emirates. We publish Earthwitness, the Middle East’s only monthly print business magazine, which focuses exclusively on the green economy: topics and issues related to Environment, Conservation, Sustainability and Social Responsibility.

DLA Piper is a full service international legal practice attracting some of the highest calibre lawyers and clients in the world. It has an extensive local presence in the Middle East complemented by a formidable global presence spanning 29 countries, 67 offices and 3,500 lawyers. DLA Piper has a presence in six GCC countries: the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain. Our legal practice provides a comprehensive service to clients in the areas of corporate, real estate, projects and construction, employment, finance, litigation and arbitration, regulatory, intellectual property and technology. DLA Piper's motto is "Everything Matters". In the Middle East, our CSR Policies have two mottos: "Environment" and the "Empowerment" of GCC nationals. In the UAE, we work closely with Tawteen on several projects to empower Emirati women. DLA Piper is a worldwide leader in Climate Change and Sustainability initiatives. We are committed to reduce energy consumption, company travel and offset CO2 emissions. We try to purchase and re-use items manufactured from sustainable sources. We recycle all the plastic, paper, glass, cartridges and aluminium in our offices. We are ISO Certified 14001 by NQA Global Assurance and are active members of the "Prince of Wales’ Protection of the Rainforests Project". Since our inception in 1991 as a spin-off of IBM, Lexmark International (NYSE: LXK) has become a leading developer, manufacturer and supplier of printing and imaging solutions for offices and homes. Lexmark’s products include laser printers, inkjet printers, multifunction devices and supplies as well as a sophisticated set of tools to deliver workflow solutions and managed print services. Recognized worldwide for its customer-driven approach to developing its wide array of products and services, Lexmark meets the demanding and constantly changing workflow management needs of today’s businesses, and the performance and convenience demands of home printing consumers.

About the Business Development Sponsor Dubai Properties Group (DPG), a member of Dubai Holding, is a pioneering community developer that offers integrated and holistic services in real estate, retail, and hospitality and lifestyle management. Dubai Properties Group was established in 2008 by consolidating the operations of Dubai Properties, an entity that aimed to contribute to the growth of Dubai by conceiving, developing, managing and extending unique business projects. With six synergetic lines of business, the Dubai Properties Group offers a sustained level of quality and excellence through its subsidiaries comprising Salwan, a property management services company; Dubai Properties, responsible for developing master planned communities; Injaz for creating fully sustainable communities; Dubai Retail as a retail services company; Dubai Hospitality, a specialty hospitality division; and Dubai Asset Management, providing facilities management and community security services. Founded on principles of transparency, accountability, and dedicated customer focus, Dubai Properties Group aspires to create a world class organization that offers a wealth of industry knowledge and expertise through its people, who constantly seek new and innovative ways to deliver comprehensive end-to-end solutions for its stakeholders, investors and business partners. In pursuing its ambitious objectives, Dubai Properties Group consciously works towards raising the benchmark of environmental standards while striving to reduce its carbon footprint in the countries and communities where it seeks a presence.

About the Official Online Partner Zawya is an online business information and community platform focused on the Middle East. Headquartered in Dubai, Zawya has a global user base of over 350,000+ high-end business professionals. Zawya covers detailed information on the top 12,000+ companies in the Middle East with comprehensive live news coverage through the exclusive Zawya Dow Jones newswire service. Furthermore, the service provides industry news, macroeconomic reports, country statistics, stock market data as well as specialized databases such as IPO, Sukuk, Mutual Funds, Projects and Private Equity monitors. In addition to subscription services, Zawya offers advertisers the ability to target the most affluent online audience with an interest in the MENA region. Zawya's online service caters to and attracts only serious professional users and decision makers as it has the only fee paying user base in the region. Visit us today at www.zawya.com

About the Official Business Magazines Celebrating 10 years of publication, Gulf Business has remained the region's premier English-language business magazine. Gulf Business's country reports, landmark features and incisive analysis of business news reflects the local market like no magazine has done before. The definitive Middle East publication for meetings, incentive travel, conferences, exhibitions and events. Middle East MICE & Events provides authoritative, informative and educational content for MICE bookers and event planners, hospitality industry professionals, venue managers, travel agents, airlines and government tourism departments. Catering for everyone from the secretary booking board meetings to leading multinational corporate executives, Middle East MICE & Events covers both in-bound and out-bound MICE business, with regular features including destination reports, what's new, people on the move and advice such as getting the basics right, site inspections and planners check-list. For more information, please visit: www.memicee.com