Under the Patronage of
23 - 25 November 2015 | Hilton Hotel | Doha | Qatar |
#CSRQatar
TRANSFORMING CSR TO SUPPORT A SOCIALLY RESPONSIBLE AND SUSTAINABLE ECONOMY Social Entrepreneurship
Sustainable Development
Strengthening Education
Community Development
Employment Generation
Empowering Women
Opening Keynote Address – 24 November 2015 His Excellency Sheikh Ahmed bin Jassim Al Thani Minster of Economy and Commerce
Naim Yazbeck General Manager
Nael Attiyat Country Manager - Qatar
DHL
Qatar Shell
5 KEY BENEFITS OF ATTENDING QATAR’S LEADING CSR AND SUSTAINABILITY EVENT Contribute to the development of Qatar’s youth and support the nation’s sustainable growth by building long-term responsible and impactful programmes Learn how to drive sustainable change management, develop impactful community programmes and align sports with CSR Benchmark your sustainability and CSR practices by exchanging insights and sharing experiences with experts Contribute to a national collaborative and sustainable framework by networking with key stakeholders from private and public entities, ministries, authorities to NGOs, foundations and universities Deliver measurable impacts on the society, economy and your business by linking CSR and sustainability to your organization Silver Sponsor
Embassy of Sweden Doha Qatar
Qatar Red Crescent
Microsoft
Rob Sherwin GM Corporate Affairs and Deputy Country Chairman
H.E Awa Polano Ambassador
Saleh Ali Al-Muhanadi Secretary-General
Technology Sponsor
Khalid Abdulnoor Saifeldeen HITC Director Chairman
Kulluna - Hamad Medical Corporation (HMC)
Featuring International Speaker
Official PR Partner
Ricardo Viana Vargas Director of the Infrastructure and Project Management Group United Nations Office for Project Services – Denmark
POWERED BY
Organised by
www.csrpulse.com
CSR partner
OFFICIAL MEDIA PARTNER
Media Partners
Digital Advertising
www.csrsummitqatar.com
ACCELERATING THE SHIFT TO MORE STRATEGIC AND SUSTAINABLE SOCIAL RESPONSIBILITY In its 3rd year, CSR Qatar continues to offer a robust agenda that addresses innovative strategies, emerging topics, compelling challenges. The Summit provides unmatched networking opportunities with Qatar’s leaders in CSR and sustainability. The summit features award winning initiatives and organizations, successful partnerships models, real social ROI case studies and much more – all under one roof! If you are someone who drives your organisation’s sustainability or CSR agenda, this is an event you can’t afford to miss!
3 DAYS OF LIMITLESS STAKEHOLDER ENGAGEMENT AND PRACTICAL LEARNING
360° Stakeholder Engagement
Live Interactive Voting
CSR Majlis Roundtables
Interactive networking formats allow meaningful engagement with key stakeholders to build relations and explore potential projects
Get your voice heard in live voting sessions on your biggest challenge with realtime solutions
Interactive roundtables allowing more engagement and informal discussions with your peers on the latest global trends.
NEW! CSR QATAR AWARDS
Real-life Case Studies
Practical sustainability and CSR masterclasses
Receive acknowledgment for your organisation’s performance and success at Qatar’s only gathering of CSR and sustainability professionals
Case studies sharing the actual results, real challenges and stepby-step strategy implementation of CSR and sustainability led by regional and global experts
Walk away with practical tools that will enable you to transfer your learning into actionable strategies to fast track your CSR performance
Expert Speaker Line-up Ricardo Viana Vargas, Director of the Infrastructure and Project Management Group, United Nations Office for Project Services – Denmark Salam Al Shawa, Senior Vice President, Marketing and Communications, Qatar Airways Dana Haidan, Head of Corporate Responsibility - External Affairs, Vodafone Qatar Faten Al Yafi, Center for Sustainability and Excellence (CSE) Expert, Consultant Managing Director and Founder, Fatina Al Yafi Consultancy Dr. Mohammad Saif Al-kuwari, Board Member, National Human Rights Committee (NHRC) Saleh Ali Al-Muhanadi, Secretary-General, Qatar Red Crescent Yousef Bin Ahmed Al-Kuwari, CEO, Qatar Charity Andrew Phillips, Director, Marketing & Customer Experience, Daman Dr. Muhammad Ajmal Khan, Professor for Food and Water Security, Centre for Sustainable Development, Qatar University Dr. Khalid Abdulnoor Saifeldeen, HITC Director Chairman, Kulluna Hamad Medical Corporation (HMC) Nael Attiyat, Country Manager - Qatar, DHL
Mariam Farag, Head of CSR, MBC Group H.E Yvette Van Eechoud, Dutch Ambassador in Doha, Embassy of the Kingdom of The Netherlands H.E Awa Polano, Ambassador, Embassy of Sweden Doha, Qatar Karine Antoniades, Creating Shared Value Manager, Nestlé Nabil Barakat, General Manager, KidzMondo Doha Joe Y. Battikh, Head of Sustainability, Corporate Responsibility and Government & Industry Relations, Ericsson Isabel Gultresa, CSR Senior Manager, Supreme Committee for Delivery and Legacy Dalal al-Dossary, Founder and Managing Director, IMPACT CSR Solutions Rob Sherwin, GM Corporate Affairs and Deputy Country Chairman, Qatar Shell Ayat El Dewary, Associate PSFR (Private Sector Fund Raising Officer) Officer, UNHCR Ibrahim N. Al-Zu’bi, Senior Adviser – Sustainability, Dubai Land Department, Government of Dubai Maria Sillanpaa, Founding Director, Sustainability Advisory Group
12 YEARS OF CSR EXCELLENCE SHAPING THE PATH TOWARDS A SUSTAINABLE FUTURE www.csrsummitseries.com Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email:
[email protected] | www.csrsummitqatar.com
INTRODUCING
Tuesday, 24 November 2015 We are delighted to launch the CSR Qatar Awards as part of the CSR Qatar Summit. Led by an expert panel of key stakeholders including NGOs, corporates, universities and internationals, the CSR Qatar Awards will recongise the outstanding achievements of organisations and teams that have contributed to the development of the CSR and sustainability agenda. The Awards will honour organisations embodying the principles of corporate responsibility in their business philosophy and operations,
Acknowledging the outstanding achievements of socially responsible programmes and organisations and reward programmes that achieve excellence in terms of positive impact on their stakeholders and innovative sustainable solutions to pressing social challenges. For details on the categories and how your organisation can apply, visit www.csrsummitqatar.com and download your entry information pack today!
PARTNER WITH QATAR’S ONLY LEADING SUSTAINABILITY AND CSR PLATFORM CSR Qatar Summit is the perfect platform for you to be positioned as a pioneer and innovator in sustainability and social responsibility in front of the entire CSR business community in Qatar. Gathering ministries, government bodies, corporates, NGOs, universities and award-winning organisations, the Summit provides a high-profile platform with opportunities to engage with key stakeholders while receiving extensive media brand exposure. Why Support CSR and Sustainability in Qatar? Showcase your sustainability and CSR initiatives and programmes to over 100 high profile dignitaries, business executives, international figures and regional corporates Host the CSR Qatar Awards to be positioned as an advocate of the national CSR platform Position your organisation as pioneers in Qatar’s national CSR and sustainability agenda
Build brand recognition and raise awareness of you organisations profile Opportunities for the development of innovative partnerships and collaborations with key stakeholders To find out more about the tailored packages to suit your sustainability priorities in Employment Generation § Sustainable Development § Community Development § Strengthening Education § Empowering Women § Social Entrepreneurship
Get in touch with Faariss Khalil on +971 (0)4 407 2516 or
[email protected]
Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email:
[email protected] | www.csrsummitqatar.com
SUMMIT Day One
10.30 OPENING KEYNOTE ADDRESS His Excellency Sheikh Ahmed bin Jassim Al Thani, Minster of Economy and Commerce
INTERNATIONAL CASE STUDY
Sustainability Change Management 10.50 Change Management towards Sustainability: Embedding sustainability into the organisation’s DNA to transform your business and create long-term success Adopting a top-down approach to rolling out the CSR strategy across the organisation Working with internal stakeholders and functions to successfully drive transformational, long-term change Implementing an integrated CSR framework to compliment the actions of your organisation in order to see continual internal growth Ricardo Viana Vargas, Director of the Infrastructure and Project Management Group, United Nations Office for Project Services Denmark 11.30
Structured speed networking and refreshment session
12.00 Have Your Say: Live Voting Session This is your chance to be heard! This session will give you the opportunity to vote on your main pressing issues in CSR and sustainability putting matters in perspective and generating data and statistics to help you focus your CSR strategy.
BEST PRACTICE CASE STUDY
12.10
Building Strategic and Sustainable CSR Developing and integrating a sustainable CSR strategy to drive measurable impact and business growth Identifying the key deliverables of your CSR agenda to build an impactful strategy Aligning your CSR strategy with long-term business objectives to support sustainable growth Designing a CSR strategy and function that meets your organisational objectives and community’s needs Building a framework that promotes partnerships with key stakeholders to ensure maximum engagement
PANEL DISCUSSION
13.20 Networking Lunch Measuring your social ROI 14.20 Developing a systematic framework for social and corporate impact measurement and assessment Clearly defining the deliverables of your initiatives to develop a measureable criteria for your ROI As an intangible asset, how do you measure the outcomes and performance of your CSR programme? Devising KPIs to measure the social and economic performance of your CSR programmes Delivering comprehensive metrics in order to gain clarity and an overview of improvements and areas for growth CASE STUDY A: Joe Y. Battikh, Head of Sustainability, Corporate Responsibility and Government & Industry Relations, Ericsson CASE STUDY B: To be Confirmed DUAL CASE STUDY
OPENING PANEL DISCUSSION
From CSR to sustainabilit 09.40 Transforming from a short-term philanthropy mind-set to a more strategic, sustainable CSR approach Increasingly companies are realising that there is real business merit to responsible practices that not only upholds their reputation but also their longevity. As business leaders become more interested in a ‘sustainability’ agenda, CSR teams need to move away from short-term philanthropy practices and take this opportunity to elevate social investment to a higher place on the radars screen of business strategy. In order to support the national vision for Qatar, the role of CSR needs to evolve to grow sustainable social and economic platforms. How important is sustainability for today’s businesses and to what extent will it effect Qatar’s economy and society? Senior business executives will discuss the evolution of CSR in Qatar into sustainability in this panel. H.E Awa Polano, Ambassador, Embassy of Sweden Doha, Qatar Rob Sherwin, GM Corporate Affairs and Deputy Country Chairman, Qatar Shell Ibrahim Al Zubi, Head of Sustainability, Secretary General of Dubai Community Theater & Arts Centre, Majid Al Futtaim Naim Yazbeck, Country Manager – Qatar, Microsoft
Supporting Worker and Labor Rights 15.00 Ensuring the development, safety and satisfaction of the labor workforce Building workers’ skills to help them increase productivity and become part of the society Ensuring local contractors and subcontractors abide by policies to ensure safety and satisfaction of outsourced worker camps Driving sustainable growth of your projects by ensuring a well satisfied and competent labor force Ibrahim Al Zubi, Head of Sustainability, Secretary General of Dubai Community Theater & Arts Centre, Majid Al Futtaim CASE STUDY
09.30 Welcome and opening remarks from the Chair
Aligning Sports with Social Responsibility 12.40 Ensuring the nation’s sports initiatives and programmes deliver measurable impacts on the economy, society and environment? Understanding the relationship between sports and social responsibility Strengthening Qatar as a leading sports nation through effective CSR How are the major upcoming sport events aligned to Qatar’s CSR vision? Outlining the benefits of a sport active nation on the community and economy Dalal Al-Dossary, Founder and Managing Director of IMPACT CSR Solutions, Al Sadd Club Isabel Gultresa, CSR Senior Manager, Supreme Committee for Delivery and Legacy
Optimising Stakeholder Partnerships & Collaboration 15.30 Creating sustainable, mutual value relations with key stakeholders to improve social and economic performance Moving from straight forward charitable sponsorship to gaining true community engagement through strategic win-win partnerships Establishing shared governance and accountability to ensure long-term project objectives are met Effectively working with NGOs and local foundations to enhance their capabilities and ensure successful programme delivery Internal Stakeholders: Elevating employee engagement, retention and productivity by introducing CSR programmes associated with wellness and work-life balance Ayat El Dewary, Associate PSFR (Private Sector Fund Raising Officer) Officer, UNHCR Dr. Khalid Abdulnoor Saifeldeen, HITC Director Chairman, Kulluna Hamad Medical Corporation (HMC) MULTI-STAKEHOLDER PANEL
08.30 Registration and refreshments
Tuesday, 24 November 2015
16.10
CSR Qatar Award Ceremony and Winners Announcement
16.40 End of Day One
Book before 17 September 2015 and SAVE up to $1,298 Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email:
[email protected] | www.csrsummitqatar.com
SUMMIT Day TWO
WEDNESDAY, 25 November 2015
08.00 Registration and refreshments
Aligning CSR with the Qatar National Vision 2030 How the HMC Kulluna programme delivers sustainable and impactful outcomes to support the nation’s health and economy Steps to developing the strategy behinf the Kulluna programme Successfully engaging with key partners and stakeholders to build a strong programme Identifying the challenges faced during the development phase and how they were overcome Outlining the KPI metrics of the programme: How is the social ROI measured? Dr. Khalid Abdulnoor Saifeldeen, HITC Director Chairman, Kulluna - Hamad Medical Corporation (HMC)
10.30 Morning Networking Break
CASE STUDY
Communicating vs Promoting your CSR 10.30 Moving from PR-driven CSR to strategically aligned social investment ‘CSR is not a marketing or PR tool’- Adjusting traditional mindsets to view CSR as a valuable sustainable strategy Communicating your CSR message and programmes without appearing over promotional Engaging and involving your employees in CSR activities to become a powerful brand communications channel Best approaches to when CSR marketing backfires Andrew Phillips, Director, Marketing & Customer Experience, Daman
NGO/NPO KEYNOTE PANEL
Maximizing NGO & Corporate Relations 11.00 Shared Value Approach: Optimising NGO relationships by creating measureable, impactful projects Beyond Corporate Philanthropy: Developing win-win partnerships with NGOs and foundations to ensure sustainable and measurable outcomes Choosing the right partner: Selecting the most suitable charity / NGO to align with business objectives whilst meeting social needs NGO Capacity Building: The role of corporates in developing NGOs capability to enhance their performance Saleh Ali Al-Muhanadi, Secretary-General, Qatar Red Crescent Yousef Bin Ahmed Al-Kuwari, CEO, Qatar Charity Dr. Mohammad Saif Al-kuwari, Board Member, National Human Rights Committee (NHRC)
13.15 Developing the Future Workforce Developing Qatar’s future work force by aligning the educational system to meet current and future needs of labor markets Assessing the educational gaps in society to build targeted and focused programmes Joint approaches between corporates and educational institutions to deliver measurable initiatives Ensuring educational programmes are aligned with the corporates’ strategy to create sustainable economic and social value Minimising Unemployment: How can universities and corporates work together to reduce unemployment rates? Dr. Muhammad Ajmal Khan, Professor for Food and Water Security, Centre for Sustainable Development, Qatar University Mariam Farag, Head of CSR, MBC Group Nabil Barakat, General Manager, KidzMondo Doha KEYNOTE PANEL DISCUSSION
KEYNOTE CASE STUDY
Sustainable and Responsible Business 10.00 Delivering long-term improvements in the community, environment and business performance Adopting a CSR strategy that has a 360° impact on improving social and economic sustainability Building cost-effective responsible programmes to maintain the organisation’s financial viability Designing initiatives that combine environment, social and economic aspects to ensure value to all stakeholders Engaging with stakeholders from the start to ensure organisational support
12.15 Networking Lunch
CSR Shared Value Creation 14.00 Shared value approach at Nestlé to maximise value for the business and key stakeholders Integrating a sustainable CSR strategy into the organization’s value system to ensure benefits to the business What benefits and value does CSR bring to businesses to position them at a competitive advantage? Building a CSR framework that promotes partnerships with key stakeholders to create shared value across the board Karine Antoniades, Creating Shared Value Manager, Nestlé CASE STUDY
KEYNOTE EXECUTIVE PANEL
09.15 Understanding and defining the role of CSR in Qatar and the region to build awareness among key stakeholders Identifying the core elements and objectives of corporate and social responsibility Promoting the benefits of strategic CSR in the public to ensure sustainable business practices Elevating the CSR agenda and spreading awareness to drive Qatar’s human, social, economic and environmental development Defining the CSR value-chain: Outlining key stakeholders and their role in delivering the national CSR vision Salam Al Shawa, Senior Vice President, Marketing and Communications, Qatar Airways HE Mrs. Yvette Van Eechoud, Dutch Ambassador in Doha, Embassy of the Kingdom of The Netherlands Salam Al Shawa, Senior Vice President, Marketing and Communications, Qatar Airways Joe Y. Battikh, Head of Sustainability, Corporate Responsibility and Government & Industry Relations, Ericsson Nael Attiyat, Country Manager, DHL
14.30 Afternoon Networking Break Environmental Sustainability 15.00 Integrating sustainability within your environmentally led CSR initiatives How vulnerable is the current environmental status in Qatar? Building the business case for implementing sustainable environmental programmes Promoting public awareness and encouraging the use of green technologies CASE STUDY
09.00 Welcome and opening remarks from the Chair
CASE STUDY
11.45
Fostering SMEs and Social Entrepreneurship 15.30 Developing a social entrepreneurial eco system to support social enterprises and SMEs to drive the nation’s economic and social development Examining the impact of SMEs and social entrepreneurs in developing the local community and economy How to invest in social enterprise programmes and align their growth with your business’ goals? Integrating social entrepreneurship into Qatar’s education sector 16.00 THE CSR MAJLIS ROUNDTABLES Interactive Roundtables: CSR Focus Areas Sign up to an interactive discussion on key focus areas of CSR initiatives, led by an industry expert. Table Topics Educational focused CSR programmes Labor rights: Working and living conditions Environmental Development 16.45 End of Day 2
PRE-Summit Masterclasses Masterclass A
08:30 – 12.30
Creating business value through CSR and sustainability management: the why, the what and the how? This masterclass focuses on providing executives an overview of CSR and sustainability. It is designed to provide a practical and very interactive session for those wishing to make the most of their CSR aspirations. You will walk away with a concrete action plan for what to do next. Led by: Maria Sillanpaa, Founding Director, Sustainability Advisory Group
Masterclass B
Monday, 23 November 2015 13:30 – 17:30
Accounting for Value: Measuring & Understanding your return on Social Investment (SROI) Measuring the performance and impact of your social investment continues to be challenge for corporate and social sustainability professionals. This comprehensive workshop will teach you how to design a measuring system to evaluate the outcome of your initiatives on the society as well as on your business. This 4-hour masterclass that will explain in detail how to develop an effective Social Return On Investment (SROI) application to grasp the value of your social programmes away from revenues and profits. Led by: Faten Al Yafi, Center for Sustainability and Excellence (CSE) Expert, Consultant Managing Director and Founder, Faten Al Yafi Consultancy In association with the George Washington University - Receive a Certificate of Completion from George Washington University
Our Sponsors Silver Sponsor: Woqod Qatar Fuel “WOQOD” is a downstream oil storage, distribution and marketing company, formed in 2002 as a joint stock company listed in Qatar Exchange. The company was formed from the fuel storage and distribution assets owned at that time by Qatar Petroleum under the name of NODCO (National Oil Distribution Company). NODCO-owned Qatar’s fuel distribution depot located in Mesaimeer supplies diesel, gasoline and aviation fuels to the entire State of Qatar through a fleet of dedicated road tankers. All these fuels are supplied to the Doha Depot by a multi-product pipeline from Qatar Petroleum’s refinery at Mesaieed. Qatar Fuel (WOQOD) is exclusively responsible for the distribution of fuel needs within Qatar. This includes diesel and gasoline, for vehicles, boats and industry, and aviation fuel, for Hamad International Airport; all to be served through a fleet of more than 600 road-tankers. The company also trades in bunker fuels, ship-to-ship bunkering within Qatari waters, bitumen importation and distribution for building new roads, LPG for cooking and other uses, and own-branded lubricants. In addition, it builds modern branded service stations across Qatar. WOQOD has five subsidiaries: Qatar Jet Fuel Company (QJet), WOQOD Vehicles Inspection Services (FAHES), WOQOD Marine Services and WOQOD International. WOQOD’s share growth has been progressive and impressive since establishment, being profitable and the first Qatari company to pay a dividend in its first financial year. Our performance is shared by a strong Qatari shareholder base and positively influenced by our largest shareholder, Qatar Petroleum. In 2010, Qatar Fuel (WOQOD) ranked no.1 among all listed companies in Doha Exchange in terms of higher EPS. WOQOD’s strategy is to be the best downstream energy company in the region as measured in terms of customer and employee satisfaction and shareholder earnings.
Technology Sponsor: Microsoft As part of Microsoft Gulf with its Dubai-based headquarters, Microsoft Qatar opened in Doha in 2003 with its offices located in Qatar Science & Technology Park. There are approximately 50 employees at Microsoft Qatar who serve the Qatar market’s technological needs with productivity solutions, cloud offerings, devices, services and much more spanning across all verticals and segments.
Official PR Partner: TRACCS TRACCS is one of the largest public relations networks in the Middle East & North Africa, with more than 200 professionals working in 14 markets from offices in Jeddah, Riyadh, Dubai, Doha, Kuwait, Muscat, Manama, Cairo, Beirut, Amman, and Damascus, with affiliate offices in Tunis, Algiers and Casablanca. A multiple award-winning practice, TRACCS offers a full range of services to government, corporate and multinational clients through a sophisticated portfolio that includes Strategic Advisory, Media Engagement, Internal Communications, Crisis Management and Corporate Social Responsibility with Enrich powered by TRACCS, a dedicated PRCA accredited training unit, and Digital powered by TRACCS, a specialist unit to provide clients with a full complement of digital communications advisory and services.
Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email:
[email protected] | www.csrsummitqatar.com
SHAPE YOUR PATH TOWARDS A SUSTAINABILE FUTURE IN QATAR Register TODAY
GROUP DISCOUNTS AVAILABLE
Go to www.csrsummitqatar.com Call +971 4 335 2437 Email
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CALL: +971 4 335 2483 E-MAIL:
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EVENT AT A GLANCE Time
Monday 23 November 2015
Morning
Masterclass A
Afternoon
Masterclass B
Tuesday 24 November 2015
Wednesday 25 November 2015
CSR Qatar Summit Featuring CSR Qatar Awards 24 November 2015
Registration Form and Pricing Information Book Before 17 September 2015
Book Before 2 October 2015
Final Price
Summit & 2 Masterclasses
$2,749
$2,999
$3,199
Summit & 1 Masterclass
$2,199
$2,399
$2,549
Summit Only
$1,599
$1,799
$1,999
Masterclass Only
$899
$999
$1,099
DELEGATE PRICES
For group discounts
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