POST SHOW REPORT
Contents Furniture China -- Fact Sheet Office Furniture China -- Profile Exhibitor Analysis Visitor Analysis Event -- The Techno-Experience2 Photo Gallery Outlook of Office Furniture China 2015
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Furniture China--Fact Sheet Furniture China 2014 Contemporary Furniture, Design / Premium Furniture, Kitchen Furniture, Children’s Furniture, Outdoor / Rattan Furniture, Upholstery Furniture and Classic Furniture
Exhibition Date
10-14 September, 2014
Exhibition Venue
Shanghai New International Expo Centre (SNIEC) Shanghai World Expo Exhibition & Convention Center (SWEECC)
Exhibition Space
350,000 sqm in total
No. of Exhibitor
2,685 in total
The major creative centers, furniture malls and selected flagship stores of famous furniture brands
No. of Visitor
98,401 (including 21,823 overseas from 158 countries & regions)
FMC China 2014 FMC Premium 2014
Organizer
China National Furniture Association Shanghai UBM Sinoexpo International Exhibition Co., Ltd.
Office Furniture China 2014 Office Furniture, Hotel Furniture, School Furniture, Public Furniture and Hospital Furniture
Home Furnishing China 2014 Furnishing, Decorative Painting / Lighting / Carpet, Fabrics, Beddings and Art crafts
DOD (Design of Designers) The platform that exhibitors can only be the designers
Expo - Store
Woodworking Machinery and Furniture Raw Materials
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Office Furniture China -- Profile Leveraging Technology -- In the Interconnected World -- Successful Conclusion of Office Furniture China 2014 The 20th China International Office Furniture Expo harvested a successful conclusion on 14 September at Shanghai New International Expo Centre. The event was held concurrently with Furniture China, one of the top world furniture expo at the same time and same venue. The whole exhibition attracted 98,401 visits, a 15.34% increase compared with last year, including 21,823 overseas from 158 countries and regions, which raised 3.3% and hit a record high. Office furniture (two main hall at E6 & E7 and outdoor tents E8G & E8F) attracted more than 230 well-known brands from China, Singapore, Korea, Taiwan, and other areas, as well as many overseas buyers, designers, and industry elitists. All of them brought the latest industry trend and new design concepts to the public that highlights the expo. Moreover, the first participation of KFFIC brought Korea Pavilion the office chair, strongbox, and other office furniture which became a popular area in the expo. This year, "The Techno-Experience 2" continued to convey the new design concept "Leveraging Technology -- In the Interconnected World" with the noted furniture designer, Mr. Philip YAP. The exhibiting area was divided into three different functions: exhibits showcase, experience zone and forum area. The unique design style and good location make the booth to attract more throng. Famous brands like Marattii, Longgang, DKE and Zongheng brought the most scientific and technological content exhibits. Experience zone god the strong support from Kointig, Loz and Bright. The 3-day forum attracted many famous honored guest and got a full house at the scene and a warm atmosphere. .It caused no small sensation and achieved satisfactory results.
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Office Furniture China
Office Furniture Hall：E6, E7, E8F, F8G Area：28,000sqm No. of Exhibitors：235 Countries and Regions：China、Singapore、Korea、Taiwan Product Category： Office Furniture : Office Chair, Meeting Room Chair, Office Sofa, Office Desk, Meeting Room Table, Computer Desk, Filing Cabinet, Storage, Safe Cabinet, Screen, Partition, System Furniture, Workstation Commercial Furniture : Public Seating, Public Transportation Furniture, Airport Furniture, Theatre/Auditoria Furniture, Sports Furniture, Hospital/School Furniture, Library/Laboratory Furniture, Contract & Commercial Furniture www.jjgle.com 4
Exhibitor Analysis
-- Product Category 139
-- Region Zhejiang 14
11 5
5311
Guangdong 85
14
42
Shanghai Jiangsu
23
23
13
9
9
Overseas
Henan 73
Hebei Beijing
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Exhibitor Feedback Although it is the first year we participate in the trade show, our booth was so popular with a lot of professional buyer who are under direct orders. We are all impressive with the successful exhibiting result that are much better than expected. UBM Sinoexpo is certainly a professional exhibition organizer which is totally dependable. We hope to establish a long-term cooperative partnership with her. ---- MA XIAO QIANG, General Manager, Shanghai GAOFAN Furniture Manufacturing Co., Ltd Generally, Furniture China is a very good trade show for exhibitors, especially for furniture export. The scale of Furniture China 2014 is big enough that within the limits of exhibitors like us. The number of efficient customers came up to expectation, and the customer distribution was reasonable. Additionally, the expo was well organized and served, and I can see the development of its product and brand building .I love this expo! ---- LI CHANG CHI, General Manager, Guangdong Shunde Furicco Furniture Co.,Ltd
The exhibiting effect is very good! We got a lot of customers, especially the domestic customers. Many repeat overseas clients came as well. Hope that the coming year could see more diversified and high quality foreign customers. ---- MENG ZHEN LIN, General Manager, DKE office System Co.,Ltd www.jjgle.com
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Visitor Analysis -- Visitor Profile From business perspective, manufacturers and traders and
4.58%
3.75%
other professionals account for a substantial part, followed by
the architect / designer, and a small part of the custom
25.42%
14.17%
furniture terminal user.
Manufacturer Trader Architect/Designer Contractual End-User Media
52.08%
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Visitor Analysis -- Products of Interest 96.25% of the respondents showed their satisfaction for the expo. 25.42% said they could find many exhibitors for cooperation. 82.08% of the visitors commented favorably on office furniture expo. Among this, 22.5% visitors rated the event as ‘excellent’, and 59.58% rated ‘good’.
Office Chair
22.71%
Office Sofa
20.13%
Office Desk
19.24%
Computer Desk
6.78%
Meeting Table
9.94%
Filing Cabinet
Storage Screen/Partition Public Seating School Furniture Theatre/Auditoria Furniture www.jjgle.com
6.15%
2.05% 4.89% 3.32% 2.84% 2.05% 8
Visitor Analysis -- Purpose of Visit Office Furniture China is held every autumn in Shanghai and is gradually becoming the bellwether of office furniture
industry. The global buyer come every year to purchase good quality office furniture, to keep informed of updated market, and to have a meeting with industry insiders from all over the world.
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Look for suppliers
33.33%
Seek franchisors/principals
9.17%
Source new products
11.67%
Place orders
5%
Collect market information
37.91%
Consolidate contacts with supplies/business partners
2.92% 9
The Techno-Experience2 Theme: Leveraging Technology -- In the Interconnected World Location : Shanghai New International Expo Centre（E7F10） China International Office Furniture Expo always advocates the effective combination of technology and office furniture. It has been for two consecutive years since the organizer launched the office furniture event -- " The Techno-Experience". With the core theme ""Leveraging Technology -- In the Interconnected World " ,the event is built as the platform for people to discussing, studying and presenting techno-office furniture. The exhibiting area was divided into three different functions: exhibits showcase, experience zone and forum area. The unique design style and good location make the booth to attract more throng. Famous brands like Marattii, Longgang, DKE and Zongheng brought the most scientific and technological content exhibits. Experience zone god the strong support from Kointig, Loz and Bright, which create unlimited "technology" fun in the limited space. As the highlight of the event, industry forums invited domestic and foreign experts in furniture design, environmental experts and modern working mode, who shared the latest concept in the industry. The 3-day forum attracted many famous honored guest. What’s more, the event got a full house at the scene and a warm atmosphere. It caused no small sensation and achieved satisfactory results. www.jjgle.com 10
The Techno-Experience2 Forum: “Leveraging Technology -- In the Interconnected World” Location : Shanghai New International Expo Centre（E7F10） Date
11 Sept.
12 Sept.
13 Sept.
Time
Topic
Speaker
10:30-11:15
New office experience
Ader Chen
11:15-12:00
The efficiency of the office space
Xiao Aibin
14:00-14:45
Leveraging Technology -- In the Interconnected World
Philip Yap
14:45-15:30
Science and Technology Office
Gao Yuechang
15:30-16:15
Basic research is the source of design
Gao Yiqiang
10:30-11:15
Temperature
Li Shanghong
11:15-12:00
Faced of changes, How to change
Xu Zhaoming
14:00-14:45
Small Data V.S Big Data
Fred Chin
14:45-15:30
Customization mode change office future
Liu Xiaohong
15:30-15:55
The wisdom of enterprise management and development
Li Yuchen
15:55-16:20
Desktop productivity-The world 500 strong: OUTLOOK
Li Shaodi
10:30-11:15
Lighting a Green Office
Zhongchuan Zhuoshi
14:00-16:00
Shanghai office furniture brand presentation
Philip Yap
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Photo Gallery
Outlook of Office Furniture China 2015 Office Furniture China 2015 will be held from 9-12 September, 2015. Being at the same venue -- Shanghai New International Expo Centre, the exhibition will use Hall E7 and the transformation of the P1 Car Park (10,000 square meters) for office furniture hall. We are ready for the next 20 years brilliant, the overall scale will hit a new record high.
Office Furniture China 2015 will continue to launch the event " Leveraging Technology ", with more technology experience and interaction, further sharing and discussion. Thank you for being with us through the wonderful 20th anniversary of Office Furniture China this year! We look forward to meeting you in 2015! www.jjgle.com
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