COMMUNICATION STUDIES Open day November 19

Programme of the day

 1st round of information sessions (Pre-)Master CS  14.00 – 15.00  B209  2nd round of information sessions (Pre-)Master CS  15.15 – 16.15  B209  Information market for all (University of Twente) Masters  15.00 – 18.00  Ravelijn building  Slides available at: www.utwente.nl/master/cs/powerpoint

The Master Communication Studies  Research oriented 60 EC programme, subsequent to the bachelor Communication Science or pre-master Communication Studies.

 Full-time programme  No part-time enrolment..!

 Three specialisations to start in each semester:  Corporate Communication  Marketing Communication

 Technical Communication  30 EC courses + 30 EC Master Thesis  Language for all specialisations is English

The Master Communication Studies  Programme outline Master CS (2015 – 2016)  Enrolment in September or February  Essentials and Research Topics offered in each semester  A variety of elective courses offered in each block http://www.utwente.nl/cw/master/study_programme/ Semester 1

Semester 2

Block 1A

Block 1B

Block 2A

Block 2B

Essentials course

Research Topics

Graduation project CS

(within specialisation)

(within specialisation)

- Master Thesis -

(5 EC)

(5 EC)

(30 EC)

Elective course *

Elective course *

(5 EC)

(5 EC)

Elective course *

Elective course *

(5 EC)

(5 EC)

The Master Communication Studies  Programme outline Master CS (2015 – 2016) 

Elective courses (Marketing, Corporate): 

Each specialisation offers a number of elective courses



For the Marketing, Corporate and Media specialisations, two elective courses (10 EC) must be selected within the chosen specialisation.



The remaining 10 EC can be filled by elective courses from either the chosen specialisation, other CS specialisations or even from other master programmes at the University of Twente or else



Fixed programme Technical Communication: 

Essentials and research topics course (10 EC) and…,



User support (5 EC), Philosophy of Technology (5 EC), Authoring and Collaboration Tools (5 EC) and…,



One of the following: Designing Learning and Performance Support (5 EC), Human Computer Interaction (5 EC) or User Centered Design of New Media (5 EC)

TECHNICAL COMMUNICATION

INTRODUCTION  Joyce Karreman  Assistant professor Technical Communication

Misunderstandings

“When I tell people I study technical communication most people assume that I am some sort of computer expert, or that you have to have some sort of programming background to study technical communication.”

 You don’t have to know a lot about technology or about computers.  The primary focus of technical communication is not on writing

WHAT IS TECHNICAL COMMUNICATION? Technical communication is about people,

 who live in a world surrounded by technology and  who use a range of of technological products on a daily basis (at work, at home, on the way, everywhere).

A technical communicator:  studies the interactions between users and technology;  acts as the user’s advocate. An air traffic controller at Schiphol airport using the newest technologies to Your grandmother help an airplane taking of. trying to use her new iPad

WHAT IS TECHNICAL COMMUNICATION? Research themes:  Usability and user experience  User-centered design processes  Implementation and appropriation of technology  Several types of user support  Collaboration and content management  Intercultural communication, localization and translation

WHY TECHNICAL COMMUNICATION AT THE UNIVERSITY OF TWENTE?  You can’t study it anywhere else in the Netherlands  At other universities (Germany, Ireland, France), technical communication has a narrower scope. It is focused on the design of mostly written user support and it is closely connected to translation studies.

What students say: “I think what we all liked very much from the first quartile it that a lot of the courses are multidisciplinary, so also students from for example HMI, EST and PSTS follow these courses. And […] even within the study Technical Communication people are from different bachelor programs, so that leads to very interesting discussions. At least that's my opinion:)”

STUDY PROGRAMME TECHNICAL COMMUNICATION SEPTEMBER ENROLMENT Semester 1

Core courses

Specialization courses

Block 1A 5EC Essentials in Technical Communication Karreman 201300226 5EC Philosophy of Technology Nagenborg 201200063 5EC Designing Learning & Performance Support Van der Meij 191970340 5EC User Centered Design of New Media Van der Geest 201000113

Block 1B 5EC Research Topics in Technical Communication Tempelman 201300227 5EC Authoring and Collaboration Tools De Jong / Karreman 20130028

Semester 2 Block 2A Block 2B 5EC User Support Karreman 201400190

5EC Human Computer Interaction Schmettow 201100126

STUDY PROGRAMME TECHNICAL COMMUNICATION FEBRUARY ENROLMENT

Semester 1 Block 1A Block 1B 5EC 5EC Essentials in Research Topics in Technical Technical Communications Communication Karreman Tempelman 201300226 201300227 Core courses

Specialization courses

5EC User Support Karreman 201400190

5EC Human Computer Interaction Schmettow 201100126

Semester 2 Block 2A Block 2B 5EC 5EC Philosophy of Authoring and Technology Collaboration Nagenborg Tools 201200063 Van Bart 201300228

5EC Designing Learning & Performance Support Van der Meij 191970340 5EC User Centered Design of New Media Van der Geest 201000113

MASTER THESIS  30 EC Research assignment  Internal or external  How to optimize test results of a digital health survey for elderly people?  How do end users of electronic and software products conceptualize usability and user experience?

 Cultural differences and user support: effects of an adapted structure on Chinese and Western users

CAREER  Usability / user experience expert  Documentation specialist  Designer  Researcher  …

CORPORATE COMMUNICATION

INTRODUCTION  Dr. Jordy Gosselt  Assistant professor Corporate Communication  Research + teaching: Organizations and the media



Stakeholders do not have enough information to form an objective image of the organization, but will form an opinion about an organization anyway, based on the information they receive from different channels (Coombs, 2007): 

through interactions with an organization



second-hand information from other people (WOM)



direct (press release, new media, etc) = CONTROLLED COMMUNICATION



news media (‘refracted images’) = UNCONTROLLED COMMUNICATION

WHAT IS CORPORATE COMMUNICATION?  Research direction  Communication in and between organisations  An interplay between internal and external communication(s)  Different stakeholders; different fields

 Main research topics  Reputation management, Public Affairs  Organisational trust and CSR issues  Identity issues (corporate and visual)  Relationships / Networking (in and between organisations)  Leadership and Employee Communication

WHY CORPORATE COMMUNICATION AT THE UNIVERSITY OF TWENTE?  Example: Reputation and crisis communication  Effects of reputation: 

…brand preference (Cobb-Walgren, 1995); purchase intention (Nguyen & LeBlanc, 2001); customer satisfaction (Andreassen, 2004); customer loyalty (Selnes, 2003); positive financial results (Eberl & Swaiger, 2005); higher marketvalue (Black, Carnes & Richardson, 2000); buffer during crisis (Jones, Jones & Little, 2000); employer attractiveness (Gatewood, Gowan & Lautenschlager (1993); etc.

 Practitioners and scholars  Broad concept and different fields of study with their own definition

STUDY PROGRAMME CORPORATE COMMUNICATION

Core courses

Specialization courses

Semester 1 Block 1A Block 1B 5EC 5EC Essentials in Research Topics Corporate and in Corporate and Organisational Organisational Communication Communication Jansen Tempelman 201400183 201000111

5EC Positive Organizing Van Vuuren 201400185

5EC Reputation Management Gosselt 192403650 5EC Corporate Visual Identity Management De Jong 192403750

Semester 2 Block 2A Block 2B 5EC 5EC Essentials in Research Topics Corporate and in Corporate and Organisational Organisational Communication Communication Jansen Tempelman 201400183 201000111

5EC Trust, Risk and Organisations Beldad 201400187

5EC Public Affairs Jansma 200900001

5EC Vision, Strategy and Leadership (conditional)

MASTER THESIS  30 EC Research assignment  Internal or external  Crisis:

Press release vs media coverage Maasstad hospital

 Reputation:

Country of origin effect PostNL

 Public affairs: Core competences of lobbyists  CSR:

Effect of level of fit on media coverage

 Trust:

Determinants of charitable giving

CAREER  Internal communication specialist  External communication specialist  Communication consultant  Corporate visual design consultant  Management trainee  Own company  Lecturer / researcher

MARKETING COMMUNICATION

INTRODUCTION  Dr. Mirjam Galetzka  Assistant professor of Marketing Communication & Consumer Psychology  Research + teaching: Consumer Psychology, persuasive design of the environment



Marketing Communication is about understanding consumer behavior & persuasive design strategies 

MC is not a commercial trick to influence purchase behavior, MC is not marketing



MC is about taking a consumer, professional and academic perspective on designing MC

strategies & tools 

MC is about analyzing consumer insights: consumer needs, how consumers acquire information from the market, and which psychological processes play a role in consumer decision making



MC is about the effectiveness of advertising, product and packaging design, in store communication, environmental design, search engine marketing, social media strategies

WHAT IS MARKETING COMMUNICATION?  Research direction

 Design strategies  The interplay between consumer behaviour and designing marketing communication strategies  Research topics  Effects of multisensory design & product experience  Product design, nature and creativity  Embodied persuasion effects on consumer behavior and choice  Effects of persuasive design of the environment on consumer experience and behaviour

WHY MARKETING COMMUNICATION AT THE UNIVERSITY OF TWENTE?  Focus on design, design strategy, consumer experience and marketing communication  Example: the impact of in-store technology in the fashion industry on customer experience and behavior  Omni channel: relation between online and offline retailing  Use of technology to enhance in store consumer experience and behavior  User needs & experience

STUDY PROGRAMME MARKETING COMMUNICATION Semester 1

Core courses

Specialization courses

Semester 2 Block 2A Block 2B

Block 1A

Block 1B

5EC Essentials in Marketing Communication and Consumer Behaviour Galetzka 201400184

5EC Research Topics in Communication and Consumer Behaviour Tempelman 201000174

5EC Persuasive Communication Pruyn 192402500

5EC 5EC Advanced Topics Multisensory 5EC in Digital Marketing Marketing and Persuasive Design Product Experience De Vries / Pol Constanides Fenko 2015000860 201200066 5EC Consumer Experience of the Service Environment Galetzka 201400186

5EC Essentials in Marketing Communication and Consumer Behaviour Galetzka 201400184

5EC Design and Emotion Van Rompay 192850790

5EC Research Topics in Communication and Consumer Behaviour Tempelman 201000174

MASTER THESIS  30 EC Research assignment  Internal or external 

Online shopping and the absence of touch



Science leading the way: Familiarity and wayfinding in an airport environment



Communicating health through package color and material



Embodied metaphors in packaging design



Transforming sign poles into shrimp skewers: Causes and effects of surprising ambient advertising

CAREER  Consultant/advisor in Marketing Communication  Brand strategist in branding and packaging design  Marketing Communication assistant  Online/digital marketeer  Database marketeer  Communication & PR specialist  Lecturer/Researcher  Owner…

COMMUNICATION STUDIES Admission information (Pre-)Master CS

Admission criteria Master CS  Direct or indirect admission to the master CS

 Direct admission master CS:  Academic bachelors (BSc) In Communication Science (UvA, RUN, VU)  Indirect admission master CS:  Related HBO and WO bachelors  Pre-master (30 EC)  Non-related HBO and WO bachelors  Bachelor CW (180 EC)  Based on the provided content of prior education, the CW/CS admission committee will determine if you can be admitted directly to the master CS

or if you first need to complete the CS Pre-master, or CW bachelor programme.

Admission criteria Master CS  Related HBO and WO bachelors admissible to the CS Pre-master programme:                

Bedrijfskunde Bestuurskunde Commerciële Economie Communicatie Communicatie en Multimedia Design Communicatiemanagement Communicatiesystemen Informatiedienstverlening en management International Business Languages International Business Management Studies Journalistiek Journalistiek en voorlichting Management Economie en Recht Media en informatiemanagement Media en Entertainment Management Media, Informatie en Communicatie

Admission criteria Master CS  Related HBO and WO bachelors admissible to the CS Pre-master programme, but with strong recommendations to enrol in the specialisation Technical Communication:  Business IT & Management  Industrieel Product Ontwerpen  (Technische) Informatica  Technische Bedrijfskunde

Pre-Master CS  30 EC study programme, prior to admission to the master CS

 Full-time (one semester / half year) programme  Two moments of enrolment (September & February) Nominal study programme Pre-master and Master CS starting Februari 2016 Feb 2016 (sem 2)

Summer break

Sept 2016 (sem 1) Feb 2017 (sem 2)

Pre-master CS

Master CS

Master CS

Nominal study programme Pre-master and Master CS starting September 2016 Sept 2016 (sem 1) Feb 2017 (sem 2) Pre-master CS

Master CS

Summer break

Sept 2017 (sem 1) Master CS

Pre-Master CS  30 EC study programme, prior to admission to the master CS

 Programme outline:

Aim of the courses Methodology and statistics:

Domain specific courses:

Academic and research skills:

Semester 1 (start September)

Semester 2 (start February)

Block 1A

Block 2A

Block 1B

Block 2B

Research methodology Inferential Statistics and descriptive Statistics 5EC 5EC Communication Communication Science Research and Design 5EC 5EC

Research methodology Inferential Statistics and descriptive Statistics 5EC 5EC Communication Communication Science Research and Design 5EC 5EC

Academic Writing

Research Project

Academic Writing

Research Project

5EC

5EC

5EC

5EC

Pre-Master CS  30 EC study programme, prior to admission to the master CS

 Programme characteristics, please also consult the (Pre-)master study guide at: https://www.utwente.nl/cw/master/forms_manuals_regulations/studyguide/  The Pre-Master must be completed within one academic year  There is a maximum of two attempts for each course  Sufficient skills in mathematics and English are expected  Differences (Pre-)master and HBO education:  Quantity of material to be studied (i.e. more reading)  Academic level of English (i.e. research articles)  More research oriented (reflecting on and conducting research)

 Pre-master as a part of your HBO education:  Kies Op Maat: https://www.kiesopmaat.nl/over-kom/  Only for students from related HBO educations

Tuition fees and application procedure  Tuition fees master and pre-master programme: 

Pre-master CS (EU and non-EU students: 30 EC programme = € 975,50  Fixed amount per credit, non-refundable



Master CS (EU students): one academic year = € 1.951,-



Master CS (non-EU students): one academic year = € 10.849,-



For more information consult: https://www.utwente.nl/ces/studentservices/en/money_matters/tuition_fee/

 Application procedure: 

Always apply for the master CS, also in the case you need to do the pre-master programme.



How to apply?  Simply go to: https://www.utwente.nl/en/education/master/how-to-apply/

General information and inquiry  Study Counsellor (Pre-)Master CS Jeanet Luijerink Room:

Cubicus C106

Tel.:

+31 (0)53 489 2091

E-mail:

[email protected]

 Information website Master CS: www.utwente.nl/master/cs/  Information Centre for Educational Support: (enrolment /tuition fees) Tel: +31 (0)53 489 2124

www.utwente.nl/ces/studentservices/en/  Student for a day: www.utwente.nl/studentforaday

Student for a day  Do you want to know what studying at the University of Twente is all about? Sign up at: ww.utwente.nl/studentforaday  During a Student for a day you will:  Attend lectures or a seminar  Have lunch with students  Have a tour on campus  Visit the study association and check out some textbooks

More information: Information market or www.utwente.nl/go/cs