BRAND GUIDE January 2016

BRAND VALUES

Vision To be the most successful, people focused location based, Adventure Tourism brand in the world. Mission To provide exciting and shared adventure experiences, in unique environments, for as many people as possible. Purpose To enable millions to experience a unique adventure while all Zip World stakeholders benefit from profitable growth. zipworld.co.uk

CORE BELIEFS

INTEGRITY Doing the right thing even when no one is looking. EXCELLENCE Excellence is the result of perseverance. LEADERSHIP Great leaders consistently inspire and motivate others. TEAMWORK When others succeed so do we. FAILURE CAN LEAD TO SUCCESS Creating an environment where failure is considered an opportunity from which we can learn zipworld.co.uk

CORE VALUES

SAFETY Our very existence is reliant on providing a safe environment for everyone with whom we interact. POSITIVE CUSTOMER EXPERIENCE We strive to ensure that every interaction customers have with Zip World is positive and memorable. GOING THE EXTRA MILE Do that little bit more for every customer, colleague and supplier. Be more diligent in everything we do. PROFITABLE GROWTH We value profitability and growth. These provide the freedom to fulfil our mission, vision and purpose.

zipworld.co.uk

LOYALTY Loyalty is built on trust. LOYAL EMPLOYEES: • Are loyal to the company • Work hard for their pay and are committed to the company’s success LOYAL LEADERS: • Give their employees support • Are candid and honest • Instil in the team the belief that every person is as important as the next • Discuss mistakes with the person concerned in private • Place welfare of employees before their own • Loyalty to the absent is as important as it is to those present.

INNOVATION Innovation is the fuel for our success and many of the best ideas come from listening to our customers. EMPOWERMENT Leaders communicate clearly defined goals instead of orders. Leaders should empower staff to succeed with the best resources and environment possible. PERSONAL GROWTH We believe that personal growth is reflected in the success of our business. We therefore invest in staff development and training and encourage them to make the best use of their leisure time. SUSTAINABILITY To perpetually improve the sustainability of everything we do.

MISSION STATEMENT

Zip World Mission Statement

Zip World ® provides innovative shared experiences in safe and unique environments

zipworld.co.uk

STRAPLINE

Zip World Strapline

Zip World ® Experience Adventure

zipworld.co.uk

BRAND ELEMENTS

Colours

zipworld.co.uk

Zipworld Corporate Red

Zipworld Corporate Charcoal

c0 m100 y100 k 0 r237 g28 b36 #ED1C24 Pantone 485c

c71 m62 y51 k36 r69 g72 b81 #454851

Zipworld Corporate Deep Red

Zipworld Corporate Black

c0 m100 y100 k 30 r177 g17 b22 #B11116 Pantone 7621c

c30 m30 y30 k100 r10 g2 b3 #0A0203 Pantone Black 6c

Zipworld Corporate Green

Zipworld Corporate Light Grey

c75 m5 y100 k0 r65 g173 b73 #41AD49 Pantone 7738c

c43 m35 y35 k1 r153 g153 b153 #999999 Pantone Coll Gray 7c

Pantone 431c

Fonts

zipworld.co.uk

Title font

Header font

Coffeehouse

DIN

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890

http://www.ffonts.net/Coffeehouse-Medium.font

http://www.1001fonts.com/altedin-1451-mittelschrift-font.html

Body font

Web font

Myriad Pro Regular

Lato

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890

http://www.fontpalace.com/ font-details/MyriadPro-Regular/

https://www.google.com/fonts/specimen/Lato http://www.fontsquirrel.com/fonts/LATO

Master Logo

zipworld.co.uk

Master Logo and Strapline

zipworld.co.uk

Supporting Brand Assets

Zippers

Mountains

zipworld.co.uk

Zip World Adventure Sub - Brands

JUNIOR TREE TRAIL

EXAMPLES OF MATERIALS

Stationery

EXPERIENCE ADVENTURE

EXPERIENCE ADVENTURE Johara Sykes-Davies Business Development

For general enquiries

07904 767854 [email protected]

01248 601 444



Zip World

®

Head Office: Zip World Penrhyn Quarry Bethesda Gwynedd LL57 4YG

zipworld.co.uk

For general enquiries 01248 601 444 [email protected] www.zipworld.co.uk



Head Office: Zip World Penrhyn Quarry Bethesda Gwynedd LL57 4YG

[email protected] www.zipworld.co.uk

Adverts

GROTTO a would like to announce that on

Sant

HO HO HO MERRRY CHRISTMAS

HALLOWEEN Zip World Caverns of Hell

Santa and his elves will be in resid ence in the Zip World Underground Grotto at Llechwedd Slate Caverns, Blaenau Ffestiniog.

Zombie Night Zip

s Bewitched Below

Santa would like to invite you to join him in the magical world where Santa and his elves will be working up to Christmas Eve. Nestled within the nets of Junior Bounce, there will be a chance for the children to meet the elves as they go about their pre-Christmas preparations before meeting the man himself.

EACH CHILD WILL RECEIVE A PRESENT

ENCHANTED CAVERN. BEFORE EMERGING FROM THE r this unique £12.50 per child fo nce. Christmas experie

Prices range between £15 and £60

...pre booking is es

sential

Two adults are entitled to go underground with each booking. The minimum age for the Grotto is 1 yrs but they need to be able to walk underground. Toddlers under 3 yrs are allowed to see Santa but only 3 yrs and above are allowed on the nets of Junior Bounce. This is not, however, a ‘Bounce Below’ experience. Please note, helmets must be worn underground.

Due to the popularity of Zip World’s Underground Grotto, we recommend pre-booking this awe inspiring Christmas event. For more information, visit www.zipworld.co.uk / www.bouncebelow.net or call 01248 601 444.

zipworld.co.uk

For more information, age limits and restrictions and to book visit www.zipworld.co.uk | www.bouncebelow.net or call 01248 601444

Merchandise/T-Shirts

E # EXPERIENCE ADVENTUR

zipworld.co.uk

Example Signage

Reception above RH door 1800 x 590

Cavern/Bounce Filter 205 x 315

EXIT KIT UP ROOM Caverns Kit Up 900 x 300 Caverns and Exit on Bridge 1200 x 560

zipworld.co.uk

Leaflet

Holyhead

Conwy Bangor

Caernarfon

Betws y Coed

Porthmadog

zipworld.co.uk

LOGO APPLICATION

10mm

Exclusion Zone & Minimum Size

10mm

20mm

zipworld.co.uk

Usage

The Zipworld logo has been designed to work as a brand identifier and as such has been developed to be used in a specific way. Always keep the logo in proportion when scaling and constrain the proportions to avoid distortion. Don’t amend the colours. If you are in any doubt about a specific use of the logo please contact the person who sent you these gudelines.

Don’t stretch or squash the logo

Don’t re-arrange or amend the type element

Don’t adjust the colour palette

zipworld.co.uk

Always constrain proportions

Always retain the primary logo as specified in this document

Always retain the primary colour palette

Zipworld Contact Points

Johara Sykes-Davies [email protected]

Laura Jones [email protected]

01248 601 444

Lee Jones [email protected]