BRAND GUIDE UPDATED: DECEMBER 22, 2016
VISITSANDIEGO.COM
This guide is designed to ensure graphic standards for the use of the official logo of the San Diego Convention Center Corporation. It contains:
Approved Color Palatte for the Corporation, Approved Logo Types, Spacing Guidelines, Typography Guidelines, Image-Use Guidelines
SAN DIEGO CONVENTION CENTER BRAND GUIDE 01
TABLE OF CONTENTS
MISSION STATEMENT Mission Statement, Operating Goals, & Objectives
INSPIRATION San Diego Convention Center 25th Anniversary
SDCCC LOGO Logo in Detail Logo in Color Logo in Black & White Spacing What Not to Do Specific Uses
Brand Guide Produced by:
Other Uses of Our Logo
COLORS Color Palette Color for Text Communications Department
111 W. Harbor Dr. San Diego, CA 92101 619.525.5000
[email protected]
Examples
TYPOGRAPHY Corporate/Marketing Fonts Infograph Fonts Web Fonts Additional Fonts
SAN DIEGO CONVENTION CENTER BRAND GUIDE 02
03 04 05 06 07 08 09 11 12 13 14 15 16 17 18 19 20 21 22 23 24
ONLINE PRESENCE Social Media Icons Website Icon
IMAGERY Image Use Copyright Considerations
25 26 27 28 29 29
MISSION STATEMENT MISSION STATEMENT, OPERATING GOALS & OBJECTIVES
MISSION STATEMENT
Mission Statement, Operating Goals & Objectives The mission of the San Diego Convention Center Corporation is to generate significant economic benefits for the greater San Diego region by hosting
international and national conventions and trade shows in our world-class facility. We fulfill this mission by: + Maximizing positive economic impact, creating region-wide jobs and expanding business opportunities for the benefit of business stakeholders and the local community; + Generating event-driven tax revenue from out-of-town attendees to fund essential city services that enhance the quality of life for all San Diegans; + Serving as the region’s premier gathering place and hosting important community events; + Maintaining high ethical standards, being fiscally sound and giving back to the community; + Leading the industry in environmental and social responsibility by operating the building in an ecologically sound manner and contributing excess food, as well as select event materials, to local non-profit and charitable organizations; and + Providing our clients and guests with outstanding service, consistently exceeding expectations, and in a manner that secures future business and economic benefits for the destination. Approved unanimously at Board of Directors meeting, December 2010
SAN DIEGO CONVENTION CENTER BRAND GUIDE 04
INSPIRATION SAN DIEGO CONVENTION CENTER 25TH ANNIVERSARY
INSPIRATION
San Diego Convention Center 25th Anniversary The San Diego Convention Center
celebrated its 25th anniversary in 2014. The convention center first opened its doors on November 24, 1989.
The various collateral pieces designed
specifically for our 25th anniversary served as the starting point in refreshing our
brand for the years to come. The colors, imagery, and typography all played a
welcome role throughout the following brand guide.
SAN DIEGO CONVENTION CENTER BRAND GUIDE 06
SDCCC LOGO LOGO IN DETAIL > LOGO IN COLOR > SPACING > WHAT NOT TO DO
SDCCC LOGO
Logo in Detail
Variations of our logo for use and how A
buttresses
we refer to them:
Horizontal Logo
Vertical Logo B
A
wordmark
The buttresses is the term used to describe just that
portion of the SDCCC logo. B
The wordmark is the portion of the logo that contains just
the lettering that makes the words “San Diego Convention Center Corporation”.
Both the buttresses icon and wordmark should never be separated and used for individual purposes. SAN DIEGO CONVENTION CENTER BRAND GUIDE 08
SDCCC LOGO
Logo in Color
Sunrise Orange
Overlap 01
Sunset Violet
Overlap 02
CMYK 3,86,85,0
CMYK 1,100,93,0
CMYK 25,100,48,8
CMYK 44,99,0,0
CMYK 75,11,18,0
HEX #E94C38
HEX #EC0928
HEX #B21F59
HEX #9F1897
HEX #0CABC7
PMS 7417
RGB 232,76,56
PMS 215
RGB 236,9,40
SAN DIEGO CONVENTION CENTER BRAND GUIDE 09
PMS 215
RGB 178,31,89
PMS 215
RGB 159,24,151
Sea Blue
Gray
PMS 3125
PMS Cool Gray 11
RGB 0,171,199
RGB 88,89,91
80% Black
HEX #565656
SDCCC LOGO
Logo in Color
When color is possible, we prefer the SDCCC logo to be placed on a white background of at least 90-100% opacity.
SAN DIEGO CONVENTION CENTER BRAND GUIDE 10
SDCCC LOGO
Logo in Black & White
When color is not an option, the SDCC grayscale logo should be used when placed on
a white background and the 1-color white logo should be used when placed on top of a dark background color.
SAN DIEGO CONVENTION CENTER BRAND GUIDE 11
SDCCC LOGO
Spacing
cap height
For easy visibility and prominence, our logo should always have minimum surrounding space of the cap height of the letter “S” in our wordmark.
SAN DIEGO CONVENTION CENTER BRAND GUIDE 12
SDCCC LOGO
What Not to Do
Below are a visual examples of the SDCCC logo being used incorrectly:
Logo must be in white when
placed upon a dark backdrop.
Logo must always be used in
it’s entirety as provided unless otherwise directed.
SAN DIEGO CONVENTION CENTER BRAND GUIDE 13
Never distort, cut-off, or place
Logo should never be used
the logo at an angle.
as any other color than those
The logo seen above (or any
Always leave ample spacing
iteration) is no longer current. Only
use the logos detailed in this guide.
specified in this guide.
around logo for good visibility. See p.07 for spacing specs.
SDCCC LOGO
Specific Uses
Below is the SDCCC logo altered for specific purposes:
EMBROIDERY
Note there are no overlapping colors for
embroidery. Below are the specific thread
colors for embroidery by Madeira Threads: 1878
SAN DIEGO CONVENTION CENTER BRAND GUIDE 14
1984
1694
Charcoal
11
SDCCC LOGO
Other Uses of Our Logo We are currently in the process of trademarking our logo to
insure proper protection of our mark. Please do not publish work (printed, web and digital) with the use of our logo without the
consent of our Communications team. For more inquiries, please contact
[email protected].
SAN DIEGO CONVENTION CENTER BRAND GUIDE 15
COLORS COLOR PALETTE > COLOR FOR TEXT > EXAMPLES
COLORS
Color Palette Primary color
PMS 3125
Secondary colors*
PMS 215
PMS 7417
Tertiary colors*
PMS 368
PMS 144
CMYK 75,11,18,0
CMYK 25,100,48,8
CMYK 3,86,85,0
CMYK 58,2,100,0
CMYK 0,47,100,0
HEX #0CABC7
HEX #B21F59
HEX #E94C38
HEX #77BE43
HEX #F8991D
RGB 0,171,199
RGB 178,31,89
RGB 232,76,56
*Use only one secondary color, never both in the same document.
Use the color ratio chart on the right for a visual guide on how our colors are used together.
SAN DIEGO CONVENTION CENTER BRAND GUIDE 17
COLOR RATIO
75% | 20% | 5%
RGB 121,188,67
RGB 248,153,29
*Used on our website and when a wider variety of colors are needed.
COLORS
Color for Text Text color
PMS Cool Gray 11
Hightlighting Text*
PMS 3125
PMS 215
PMS 7417
PMS Black
80% Black
CMYK 75,11,18,0
CMYK 25,100,48,8
CMYK 3,86,85,0
100% Black
HEX #565656
HEX #0CABC7
HEX #B21F59
HEX #E94C38
HEX #000000
RGB 88,89,91
RGB 0,171,199
RGB 177,30,88
RGB 232,76,56
RGB 0,0,0
*Use only one of the above colors when highlighting text in the same document.
SAN DIEGO CONVENTION CENTER BRAND GUIDE 18
COLORS
Examples of Our Colors in Use
SAN DIEGO CONVENTION CENTER BRAND GUIDE 19
TYPOGRAPHY CORPORATE/MARKETING FONTS > INFOGRAPH FONTS > WEB FONTS > ADDITIONAL FONTS
TYPOGRAPHY
Corporate/Marketing Fonts LEAGUE GOTHIC Used primarily for display titles and footers
AA
ABCDEFGHIJKLMNOPQRSTUVWXYZ (.,:;?!$&@*)
KLINIC SLAB Used primarily for headlines and intro paragraphs
Aa
ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklnopqrstuvwxyz (.,:;?!$&@*)
HELVETICA NEUE 55 ROMAN Used for bodies of text
Aa
ABCDEFGHIJKLMNOPQRSTVWXYZ abcdefghijknopqrstuvwxyz(.,:;?!$&@*)
SAN DIEGO CONVENTION CENTER BRAND GUIDE 21
Example of font use below:
MEDIA KIT
League Gothic
LOBBY ADVERTISING
Klinic Slab
Attendee Spending
Klinic Slab
CONVENTION EVENTS BRING BUSINESS TO SAN DIEGO
During FY15, the San Diego Convention Center is scheduled to host 145 total events, 69 of which are primary business. The nearly 790,000 attendees at these events are forecasted to spend over $600 million on restaurants, bars, shopping, attractions, hotels and other local amenities.
FOR MORE INFORMATION, CONTACT 619.525.5243
Klinic Slab
Helvetica Neue 55 Roman
League Gothic
TYPOGRAPHY
Infograph Fonts NEXA BOLD For display titles/main stat
AA
ABCDEFGHIJKLNOPQR STUVWXYZ (.,:;?!$&@*)
Example of font use below:
League Gothic
Nexa Bold
Blanch
$211.13M
HOTELS
MISCELLANEOUS
KLINIC SLAB For subtitles/main category
Aa
AA
$23.65M
LOCAL TRANSPORTATION
ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklnopqrstuvwxyz (.,:;?!$&@*)
LEAGUE GOTHIC For secondary stats
$29.56M
$625.78M
ATTRACTIONS $42.22M
DIRECT SPENDING
AIR TRANSPORTATION
$42.65M
ABCDEFGHIJKLMNOPQRSTUVWXYZ (.,:;?!$&@*)
SHOPPING
$86.56M
HELVETICA NEUE 55 ROMAN For secondary categories
Aa
$9.71M
ABCDEFGHIJKLMNOPQRSTVWXYZ abcdefghijknopqrstuvwxyz(.,:;?!$&@*)
SAN DIEGO CONVENTION CENTER BRAND GUIDE 22
RESTAURANTS AND BARS
Klinic Slab
$180.3M
EVENT ORGANIZERS AND EXHIBITORS
TYPOGRAPHY
Web Fonts ALLER FAMILY This family of fonts is used throughout the visitsandiego.com website for all text purposes.
Aa Aa Aa Aa
ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklnopqrstuvwxyz (.,:;?!$&@*)
ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklnopqrstuvwxyz (.,:;?!$&@*)
ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklnopqrstuvwxyz (.,:;?!$&@*)
ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklnopqrstuvwxyz (.,:;?!$&@*)
SAN DIEGO CONVENTION CENTER BRAND GUIDE 23
Example of font use below:
TYPOGRAPHY
Additional Fonts PACIFICO Used sparingly for marketing collateral as a display title.
Aa
ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklnopqrstuvwxyz (.,:;?!$&@*)
SAN DIEGO CONVENTION CENTER BRAND GUIDE 24
Example of font use below:
MEET ME IN
ONLINE PRESENCE SOCIAL MEDIA ICONS > WEBSITE ICON
ONLINE PRESENCE
Social Media Icons Below are the icon and copy lockup’s we use when we refer to our social media outlets: TWITTER:
FACEBOOK:
INSTAGRAM:
@SDConventionCtr
San Diego Convention Center
SDConventionCtr
@SDConventionCtr
San Diego Convention Center
SDConventionCtr
The icon’s by themselves can also be used when linking directly to our accounts: TWITTER:
SAN DIEGO CONVENTION CENTER BRAND GUIDE 26
FACEBOOK:
INSTAGRAM:
ONLINE PRESENCE
Website Icon Below is the icon we use to represent our website, visitsandiego.com, on all corporate and marketing collateral pieces:
VISITSANDIEGO.COM
VISITSANDIEGO.COM
SAN DIEGO CONVENTION CENTER BRAND GUIDE 27
IMAGERY IMAGE USE > COPYRIGHT CONSIDERATIONS
IMAGERY
Image Use Images representing the San Diego Convention Center and San Diego can be found at: http://visitsandiego.com/facility/tours-photos
Copyright Considerations These photos are provided for the exclusive use of promoting meetings/ conventions held at the San Diego Convention Center and my not be used for any other purpose. Users must comply with the following conditions: + Appropriate source credit for each photo used will be displayed at all times, including on your website, advertisements and printed/electronic materials. + Each photo may only be used for non-commercial purposes related to promotion of an event held at the San Diego Convention Center. Reproduction/distribution is forbidden for any other purpose without express written permission.
SAN DIEGO CONVENTION CENTER BRAND GUIDE 29