Brand Identity Style Guide

Introduction We believe that with the new Contact At Once! identity system, we have defined an ideal branding to fly with far into the future. This document provides the basic guidelines for proper use of the Contact At Once! branding. It demonstrates how to understand the most ideal ways to help Contact At Once! continually look its very best. This Guidebook is purposely simple. Simplicity should make it easy to understand, easy to follow. Welcome to the Contact At Once! identity system. The company appreciates your interest and encourages your study of these guidelines. If you have questions, we’re here to help, as close as the Contact page.

Brand Strategy Our branding strategy is a fundamental part of our overall marketing strategy. It is how we grab and hold attention on the Contact At Once! brand. In the increasingly diverse and stratified environments in which we market both in physical and virtual spaces, having a strong brand and implementing it well are vital to growth.

contactatonce.com 11675 Great Oaks Way Suite 350 Alpharetta GA 30022-2402 Telephone: +1-678-648-6961 Fax: +1-770-206-2282 Version 1 September 2010 ©2010 Contact At Once, LLC. Contact At Once! and the distinctive boomerang symbol in conjunction with the wordmark and separately, are trademarks of Contact At Once LLC. All world rights reserved. Any non-Contact At Once properties referenced are for editorial purposes only, with no intent to infringe, CONFIDENTIAL

Identity Elements The tangible elements of our Brand Strategy include interrelated Logo, Color Palette and Font specifications.

Downloads These links provide all the downloadable identity materials that Contact At Once! makes available. If it’s not listed here, chances are it doesn’t exist.

Contact For questions and any uses that do not appear to be covered by this Guide.

This confidential document and its content are the property of Contact At Once! and is only for the express use of CAO employees and any designated contracted vendor who may need access, to be determined on a case by case basis.

Identity Elements The tangible elements of our Brand Strategy include interrelated Logo, Color Palette and Font specifications. It’s vitally important that these usage guidelines are followed, and with consistency, please.

Logo This new Contact At Once! logo consists of the familiarly linked boomerang design and words, but in an exciting new way. The new styling, with its chrome-like finish, gives weight to the thorough professionalism of the unique combination of Contact At Once! software environments and the human services backing them up. For all its weight, it takes all our professionalism and flies high, and across all vertical segments that the company will be operating in as we expand well into the future.

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Logo The Contact At Once! logo is our trademark and is therefore the epicenter of our our outward marketing appearance to the world; our look and feel. It should be treated with your utmost care, and that’s simple to do. LOGO EXCLUSION ZONE: The minimum distance that adjacent material may be placed next to the logo is called the Logo Exclusion Zone. For the Contact At Once! logo, this area is equal to no less than the combined height of the Contact At Once! words. ACTUAL EXAMPLE IN USE: Imagine that the dashed line box below is the available live area near the Contact At Once! logo. Simply measure the distance between the top of cap C in Contact and the bottom of cap A in At and apply as your minimum distance all around. Remember, you can add more distance all around. But not less than this proportional distance.

You can add more distance on some sides or all sides should you need to. But please don’t encroach inside this Logo Exclusion Zone.

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Logo sizing The Contact At Once! logo has a primary proportional configuration for all sizes and resolutions, except very tiny sizes and low resolution / tiny size combinations. USING THE PRIMARY LOGO CONFIGURATION: Study the Primary Logo and Secondary Logo configurations. In the Secondary, the Contact At Once! type (phrase) is slightly larger, This is to keep the small open areas in letters like a and e from filling in. But the Secondary version is not appropriate for normal sized and larger uses. Please follow the guidelines below.

RIGHT: The Primary logo should be used in sizes down to no lower than 1" tall overall. (The size of the logo in the upper left corner of this page.)

PRIMARY LOGO: No smaller than 1" tall overall.

ABOVE: HIGH RESOLUTION EXAMPLE FOR PRINT OR VERY LARGE WEB OR BROADCAST USE. BELOW: LOW RESOLUTION 72 PPI JPG EXAMPLES RIGHT: The Primary Logo below 1" tall. FAR RIGHT: The Secondary Logo version is far more legible below 1" tall.

SECONDARY LOGO: 1" tall and below.

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Logo: Color and Grayscale Versions The Contact At Once! logo is available in both a color version and a grayscale version. The color version (as seen on the front cover of this Guide) is intended for high quality printing and very large web and broadcast use. The grayscale version is for medium to low quality or coarse screen printed environments. Select the version by use.

COLOR VERSION: FOR HIGH QUALITY, LARGE SIZE USE: The color version is intended for high quality printing and very large web and broadcast use.

GRAYSCALE VERSION: FOR LOWER QUALITY, SMALL SIZE, COARSE REPRO: The grayscale version is intended for medium to low quality or coarse screen printed environments.

contactatonce.com 11675 Great Oaks Way Suite 350 Alpharetta GA 30022-2402 Telephone: +1-678-648-6961 Fax: +1-770-206-2282

Color System Be more creative using the legacy Contact At Once! vertical market colors with this extended palette.

VERTICALS

Branding in each vertical market is led by the corporate color in the large sample at left. Use the colors at right as secondary accents. 460, 157, 305, 382 or 5415 can serve as page background colors in combination with white and black to help set off the symbol coloring as well as any photos or art on the page. This is obviously a vibrant, bright and modern palette to always be used in balance to effectively emphasize CAO marketing’s message.

contactatonce.com 11675 Great Oaks Way Suite 350 Alpharetta GA 30022-2402 Telephone: +1-678-648-6961 Fax: +1-770-206-2282

Corporate Color Palette Pantone Color #

Corporate

Black

534

443

460

279

157

Pantone 021 Automotive Color Palette Pantone Color #

Automotive

Black

534

443

460

285

305

Pantone Process Cyan Corporate Color Palette Pantone Color #

Apartments

Black

534

443

460

576

382

Pantone 376 Green Corporate Color Palette Pantone Color #

Real Estate Pantone 255 Violet

Black

534

443

460

513

5415

Color System focus: Corporate Be more creative using the legacy Contact At Once! vertical market colors with this extended palette. Branding in each vertical market is led by the corporate color in the large sample at left. Use the colors at right as secondary accents. 460, 157, 305, 382 or 5415 can serve as page background colors in combination with white and black to help set off the symbol coloring as well as any photos or art on the page. This is obviously a vibrant, bright and modern palette to always be used in balance to effectively emphasize CAO marketing’s message.

Pantone 021 Pantone 021

Black Black 460 460

534 534 279 279

443 443 157 157

CAO “Corporate Orange”

This text is Pantone® 021 Orange. Above, Black Type and White Type are tested atop the Corporate environment’s Color System. Corporate Orange is tested against a White background. Various substitutions for Black or White type made where contrast is low. Always use easy to read color and type combinations.

contactatonce.com 11675 Great Oaks Way Suite 350 Alpharetta GA 30022-2402 Telephone: +1-678-648-6961 Fax: +1-770-206-2282

Corporate Color Palette Spot Process Color Color

RGB Color

WEB (Hex)

021

255,95,0

FF5F00

0,51,87,0

Black 0,0,0,100 000 White —

000000

255,255,255 F F F F F F

534

91,72,27,0 61,74,126

3D4A7E

443

9,0,6,34

166,176,179

A6B0B3

460

6,6,38,0

240,237,174

F0EDAE

279

69,34,0,0 91,146,230

5B92E6

157

0,38,76,0 243,164,88

F3A458

Color System focus: Automotive Be more creative using the legacy Contact At Once! vertical market colors with this extended palette. Branding in each vertical market is led by the corporate color in the large sample at left. Use the colors at right as secondary accents. 460, 157, 305, 382 or 5415 can serve as page background colors in combination with white and black to help set off the symbol coloring as well as any photos or art on the page. This is obviously a vibrant, bright and modern palette to always be used in balance to effectively emphasize CAO marketing’s message.

Pantone Process Cyan Pantone Process Cyan

Black Black 460 460

534 534 285 285

443 443 305 305

CAO “Automotive Blue”

This text is Pantone® Process Cyan. Above, Black Type and White Type are tested atop the Automotive Vertical’s Color System. Automotive Blue is tested against a White background. Various substitutions for Black or White type made where the contrast is low. Always use easy to read color and type combinations.

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Automotive Color Palette Spot Process Color Color Cyan

RGB Color

100,0,0,0 0,176,231

Black 0,0,0,100 000 White —

WEB (Hex) 00B0E7 000000

255,255,255 F F F F F F

534

91,72,27,0 61,74,126

3D4A7E

285

91,43,0,0 33,117,217 2175D9

460

6,6,38,0

240,237,174 F0EDAE

443

9,0,6,34

166,176,179 A6B0B3

305

56,0,6,0 98,214,248 62D6F8

Color System focus: Apartments Be more creative using the legacy Contact At Once! vertical market colors with this extended palette. Branding in each vertical market is led by the corporate color in the large sample at left. Use the colors at right as secondary accents. 460, 157, 305, 382 or 5415 can serve as page background colors in combination with white and black to help set off the symbol coloring as well as any photos or art on the page. This is obviously a vibrant, bright and modern palette to always be used in balance to effectively emphasize CAO marketing’s message.

Pantone 376 Green Pantone 376 Green

Black Black 460 460

534 534 576 576

443 443 382 382

CAO “Apartments Green”

This text is Pantone® 376 Green. Above, Black Type and White Type are tested atop the Apartments Vertical’s Color System. Apartments Green is tested against a White background. Various substitutions for Black or White type made where the contrast is low. Always use easy to read color and type combinations.

contactatonce.com 11675 Great Oaks Way Suite 350 Alpharetta GA 30022-2402 Telephone: +1-678-648-6961 Fax: +1-770-206-2282

Apartments Color Palette Spot Process Color Color 376

RGB Color

56,0,100,0 121,200,0

WEB (Hex) 79C800

Black 0,0,0,100

000

000000

White —

255,255,255

FFFFFF

534

91,72,27,0

61,74,126

3D4A7E

443

9,0,6,34

166,176,179

A6B0B3

460

6,6,38,0

240,237,174

F0EDAE

576

56,0,91,38

86,151,53

569735

382

31,0,94,0

187,231,0

BBE700

Color System focus: Real Estate Be more creative using the legacy Contact At Once! vertical market colors with this extended palette. Branding in each vertical market is led by the corporate color in the large sample at left. Use the colors at right as secondary accents. 460, 157, 305, 382 or 5415 can serve as page background colors in combination with white and black to help set off the symbol coloring as well as any photos or art on the page. This is obviously a vibrant, bright and modern palette to always be used in balance to effectively emphasize CAO marketing’s message.

Pantone 255 Violet Pantone 255 Violet

Black Black 460 460

534 534 513 513

443 443 5415 5415

CAO “Real Estate Violet”

This text is Pantone® 255 Violet. Above, Black Type and White Type are tested atop the Real Estate Vertical’s Color System. Real Estate Violet is tested against a White background. Various substitutions for Black or White type made where the contrast is low. Always use easy to read color and type combinations.

contactatonce.com 11675 Great Oaks Way Suite 350 Alpharetta GA 30022-2402 Telephone: +1-678-648-6961 Fax: +1-770-206-2282

Real Estate Color Palette Spot Process Color Color

RGB Color

WEB (Hex)

255 51,91,0,34 126,49,123 7E317B Black 0,0,0,100

000

000000

White —

255,255,255

FFFFFF

534

91,72,27,0

61,74,126

3D4A7E

443

9,0,6,34

166,176,179

A6B0B3

460

6,6,38,0

240,237,174

F0EDAE

513

47,87,0,0

152,32,150 982096

5415 56,11,0,43 98,130,151 628297

Fonts and Typography The Contact At Once! logo type (font) is a customized combination of Treacyfaces TFTrantino Extrabold and a hand-modified script design. It must be used as-is and never modified. COORDINATING FONTS: The recommended fonts for use in creating all Contact At Once! marketing materials, whether digital or analog, are these two top quality commercial fonts:

TF Trantino Extrabold

USE TF TRANTINO EXTRABOLD FOR HEADLINES, SUBHEADS AND ANYWHERE A DEFINITIVE “BOLD” IS NEEDED.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz& ¥¤$01,234,567.89¢

TF Baccarat Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz& ¥¤$01,234,567.89¢ The fonts are available at Treacyfaces.com

USE TF BACCARAT LIGHT ONLY FOR TEXT.

contactatonce.com 11675 Great Oaks Way Suite 350 Alpharetta GA 30022-2402 Telephone: +1-678-648-6961 Fax: +1-770-206-2282

Downloads The Contact At Once! Identity Elements are available at http://www.contactatonce.com/guide LOGO LOGO LOGO LOGO

COLOR, LARGE COLOR, SMALL GRAYSCALE, LARGE GRAYSCALE, SMALL

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Contact Need assistance? All questions are always welcome. We are happy to be of service. Contact marketing, or e-mail [email protected] Be sure to be specific about your question or requirement. Thanks!

contactatonce.com 11675 Great Oaks Way Suite 350 Alpharetta GA 30022-2402 Telephone: +1-678-648-6961 Fax: +1-770-206-2282