August-September’2015

The India Story • • • •

16M is number of outbound visitors from India in 2014 50M is expected figure by 2020 at growth rate of 20% YoY (Source:UNWTO) $6136 is avg. annual travel spend in 2014, up 15% over 2013 6% growth in visitors to UK from Jan-Sep’14 Vs a record in 2013

Value of Travel-Trade • • • • • •

80% of all bookings in India are made through travel trade Majority of outbound agents based in 5-8 major cities across India Leisure & MICE accounts for 2/3rd of all traffic from India to UK Visitors under these categories book almost entirely through agents Growth from Tier 2 cities in recent years has outpaced Metros Agents in these cities are more open to explore newer products

Why Attend… • 9 major cities covered, with highest number of visitors to UK • Engagement with key decision makers & frontline staff • Free flow one-on-one meetings ensures a more personalised interaction • Aug-Sep is ideal time for a sales pitch to trade preparing for the upcoming summer season in 2016 • Visit 3 cities in a week • Attendance of over 1000 trade contacts pan India last year • Over 8000 B2B table top meetings estimated in 2014

Geographical Coverage

•

Lucknow

City

Visitor Numbers to UK (2012)

Kolkata

20,000+

Delhi

38,000+

Lucknow (UP)

10,000+

Pune Ahmedabad

10,000 (approx.) 15,000 (approx.)

Mumbai

70,000+

Bengaluru

70,000+

Hyderabad

10,000+

Chennai

10,000+

PR Coverage • Travel trade media presence – 10 • Consumer media presence in – Kolkata, Chandigarh, Bangalore, Chennai and Hyderabad • Coverage generated pan India • Total number of articles – approximately 35 • Advertising Value Equivalent of over £31000 generated

Snapshots from 2014

Last Year’s Participants

Feedback from Suppliers “The Great Tourism week 2014 was very well planned and executed. The participation was overwhelming and a good opportunity for Visit Manchester to showcase our destination. The choice of venues was excellent.” – Mohit Batra, Compass Connexions (Visit Manchester)

“Being a hotel company , although we have not received any substantial direct queries but the effectiveness of Tourism Week is evident from the fact that we have started receiving queries from DMCs from Indian Market. We currently have queries worth 150 Room nights generated through DMCs met during the Tourism Week (expected revenue if materialized is £20,000).” – Hitesh Girdhar, Grange Hotels “ There was an excellent turnout at each of the road shows. We got to meet with the right profile and meaningful agents who have either doing business to Ireland or have the potential to do business to Ireland. It gave TI the opportunity to cover 8 markets in a short time frame which we normally would not have covered. We got the chance to train some new agents / tour operators on the destination.” – Huzan Frazer, Tourism Ireland “ It has definitely helped create awareness of the product and in return generate business and create demand for the Heathrow Express.” – Nema Reshamwala, Heathrow Express

Cost Structure & Schedule City

Dates

Participation Cost

6 city package (2 cities per region)

Ahmedabad Mumbai Pune

17th Aug 19th Aug 21st Aug

£150 £200 £150

West

Total

£500

Kolkata Delhi Lucknow

31st Aug 02nd Sep 04th Sep

£150 £200 £150

East & North

Total

£500

Chennai Bangalore Hyderabad

14th Sep 16th Sep 18th Sep

South

9 city package

£250

£350

£250

£350

£150 £200 £150

£250

£350

Total

£500

(Discount = £300)

(Discount = £450)

Package Total

£1,500

£750

£1,050

Key Information • • • • •

• • •

The above prices do not include airfare or hotel room tariff in respective cities Prices are not inclusive of service tax which will be charged extra at 12.36% of total Above price is for one participant per company Participation/Attendance of a second delegate is chargeable at a cost of £50 per city + taxes. Second delegate will share table with primary delegate Companies are not allowed to display any branding such as pull-ups (standees) at the event as this will be in clash with GREAT branding which VB will be using Distribution of promotional material like brochures is allowed. You are requested to ensure all material is Britain centric For registration please contact the following staff:West & South India: Vishal Bhatia ([email protected]) North & East India: Shuja Bin Mehdi ([email protected])