2018 BSA/AIA Media Kit Connect with New England’s building industry.
Audience Reach out to a highly targeted audience of 15,000+
BUILDing Forward opening reception. Photo: BSA Staff
The Boston Society of Architects/AIA (BSA) is the 2nd
Three Thousand Seven Hundred Seventy Two Members
largest chapter of the American Institute of Architects, with almost 4,000 members—architects, builders, developers, consultants, contractors, manufacturers—and a network
67% architects
of thousands more. If you want to reach decision makers in New England’s
20% affiliates
building industry, advertise with the BSA. For those who want to connect with a highly targeted
13% associates
audience, consider sponsoring a professional workshop, committee meeting, or event at BSA Space on Boston’s waterfront. BSA Space is Boston’s leading center
Seven Hundred Forty Five Firms
for architecture and design. Exhibitions, lectures, workshops, youth and family programming connect you with the people who love art, architecture, and the built
19% architecture firms
environment, as well as those who design it. 16% corporate affiliate firms
65% sole practitioners
*Statistics based on the 2015 BSA Annual Report To advertise, email:
[email protected]
Boston Society of Architects/AIA Media Kit page 2
Advertising Opportunities Print
Digital
ArchitectureBoston
Currents e-newsletter*
A quarterly publication; four issues a year
Weekly; every Thursday
This award-winning version of the BSA’s magazine is read by thousands of thought leaders throughout the region and North
10,000+ subscribers
America.
25%+ open rate
5,000+ readers and bonus distribution
Limited availability so reservations in early January are strongly
Mailed directly to all BSA members; available online. For more
recommended. Only two available spots per e-newsletter.
details on AB’s bonus distribution, email
[email protected].
*apart from the week of Thanksgiving and Christmas.
Homeowner’s Project Handbook
Website
Annual publication
Monthly insertions starting on the first of each month.
A free resource for homeowners and small-business owners
70,000+ unique visitors monthly
considering renovations, additions, or new construction
90,000+ page views monthly
projects. It provides architects who seek residential and small commercial projects and are BSA members working in Massachusetts the opportunity to promote their services to prospective clients. HPH is a sustainable, searchable digital resource that the BSA
8,000+ homepage views monthly 6,000+ BSA Space views monthly 40,000+ jobs page views monthly
promotes to multiple audiences through wide-reaching online
20,000+ assorted news page views monthly
and social media outlets, including:
Limited availability so reservations in early January are strongly
10,000+ readers of Currents (primarily professional audience,
recommended.
broadcast weekly)
Social
6,000+ public readers of @BSA Space (primarily public audience, broadcast monthly)
Daily posts driving traffic to architect.org and other landing pages.
6,500+ Facebook followers (mixed audiences)
6,700+ Facebook likes
11,000+ Twitter followers (mixed audiences)
11,000+ followers on Twitter
Additionally, printed copies are available at BSA Space, ABX, and
7,000+ LinkedIn group members
other tradeshows, plus bonus distribution throughout the year.
1,500+ followers on Instagram
Note: The BSA respects our environment. Printed copies of
BSA Events and Exhibitions
HPH are available on demand.
12,000+ event attendees/gallery visitors 100+ events a year
CRAFT BREW ECONOMY OF SCALE
To advertise, email:
[email protected]
FAB
ArchitectureBoston Winter 2017 Fab
MATERIAL WITNESSES
Boston Society of Architects/AIA Media Kit page 3
Editorial calendar ArchitectureBoston magazine Advertising Due Dates Sales deadline: 1/26/2018
Spring 2018: PORT ArchitectureBoston will kick off 2018 examining the transformative power of development
Materials deadline: 1/29/2018
on Boston’s waterfront, from GE’s new headquarters to the Trustees of Reservations Fort
On-sale date: 3/1/2018
Point park, and explore how other cities worldwide have reconciled their waterfront uses. Summer 2018: FOOD
Sales deadline 4/27/2018 Materials deadline 4/30/2018 On-sale date 6/1/2018
AB will focus on the tale of the Four Seasons restaurant (1959-2016) in Manhattan; defined visually by Mies van der Rohe’s Modernist Seagram Building but awkwardly remodeled by new owners. This issue will examine the tradition of architects becoming restaurateurs, from Ben Thompson onward. Fall 2018: ETHICS
Sales deadline 8/3/2018
What responsibility do architects have to economic justice, diversity, or the planet? Some
Materials deadline 8/6/2018
of the best thinkers in the field are grappling with these questions today. AB will tap them
On-sale date 8/31/2018
as it wades into these choppy waters. Winter 2017: SAFE
Sales deadline 10/5/2018 Materials deadline 10/9/2018 On-sale date 11/28/2018
Maybe it’s a response to the over-slick surfaces of modern technology, or part of a national yearning for what is raw and authentic, but notions of hand-made, DIY, and tactile exert a powerful tug on today’s designers.
Homeowner’s Project Handbook: A guide to Massachusetts Residential Architects Advertising deadline: February, 16, 2018.
Website ads on architects.org Deadline: One week prior publication date. Limited availability so reservations in early January are strongly recommended.
Currents e-newsletter Deadline: One week prior publication date. Limited availability so reservations in early January are strongly recommended.
To advertise, email:
[email protected]
Boston Society of Architects/AIA Media Kit page 4
Print and digital rates Publications rates Includes ArchitectureBoston and Homeowner’s Project Handbook 1 x rate
3x rate
6x rate
ad size (ArchitectureBoston sizes)
COVER
$5,418
$5,147
$4,903
8.625”w × 11.125”h (with bleed) / 7.375” × 10” (no bleed)
FULL PAGE
$4,300
$4,085
$3,806
8.625”w × 11.125”h (with bleed) / 7.375” × 10” (no bleed)
HALF PAGE
$2,786
$2,647
$2,451
7.73”w × 4.65”h (horizontal) / 3.8”w × 9.475”h (vertical)
QUARTER PAGE
$1,597
$1,517
$1,421
3.80”w × 4.65”h
1 x rate
ad size (Homeowner’s Project Handbook sizes)
FULL PAGE
$4,300
8.5”w × 11”h (with bleed) / 7”× 9.5” (no bleed)
HALF PAGE
$2,786
7”w × 4.625”h (horizontal)
QUARTER PAGE
$1,597
3.375”w × 4.625”h
Website architects.org rates BANNER: architects.org homepage—150x300 px $4k/month BANNER: BSA Space homepage—309x300 px $4k/month BANNER: jobs pages—140x280 px $4k/month BANNER: assorted news pages—140x280 px 2k/month
Currents e-newsletter BANNER: above the fold—547x75 px $1,200 per week BANNER: “other news”—547x75 px $1,000 per week
Events calendar Promote your program or event on the architects.org events calendar. The only requirement is that they take place at BSA Space (290 Congress St, Boston) or offer approved AIA continuing education credits (LUs). Download the order form, fill it out, and email it to
[email protected] or
[email protected].
Contact RATES AND SCHEDULES ARE SUBJECT TO CHANGE. To advertise, email
[email protected].
To advertise, email:
[email protected]
Boston Society of Architects/AIA Media Kit page 5
Sponsorship opportunities
6th BSA Awards Gala. Photo: Paige McWhorter
Sponsorship program
Be part of our exclusive events
When you sponsor BSA Space programs and exhibitions,
7th BSA Design Awards Gala (January 18, 2018)
your brand will get exclusive access to networking opportunities with BSA members and significant brand
Exhibitions at BSA Space
exposure. This includes invitations to stakeholder dinners
NatureStructure (May–September, 2017)
to speaking opportunities at exhibition launch parties and
KidsBuild! (April 8–9, 2018)
events. For more details please contact Maria Salvatierra at
Architecture/Design College Fair (TBD)
[email protected] or 617-391-4019.
Access to our audiences For more details check page 2 of the BSA media kit.
6th BSA Awards Gala. Photo: Paige McWhorter To sponsor, email:
[email protected]
Customized opportunities The BSA team can offer a wide range of sponsorship packages. Please inquire.
6th BSA Awards Gala. Photo: Paige McWhorter Boston Society of Architects/AIA Media Kit page 6
{ About the BSA }
The Boston Society of Architects/AIA (BSA) is committed to professional development for its members, advocacy on behalf of great design and, together with its sister organization, the BSA Foundation, sharing an appreciation for the built environment with the public at large. Established in 1867, the BSA today consists of nearly 4,000 members and produces content for an array of programs and publications, including ArchitectureBoston Expo (ABX) and ArchitectureBoston magazine. A chapter of the American Institute of Architects, the BSA is a nonprofit, professional-service organization. For more information, visit architects.org. { About the BSA Foundation }
The goal of the BSA Foundation is to enhance public understanding of the built environment and the processes that shape it. With understanding, our communities will be better equipped to enrich and preserve our physical and natural surroundings. The Foundation's vision is to build a better Boston by engaging communities, inspiring vision, and provoking positive change. The Boston Society of Architects/AIA established the Foundation in 1971 with a goal of engendering in current and future generations informed commitment to sensitive, well-designed, humanistic environments. A 501(c)(3) public charity, the Foundation is an independent corporation governed by a 15-member Board of Trustees that includes six architects as well as nine non-architect members. For more information, visit architects.org/foundation. { About BSA Space }
BSA Space, Boston’s leading cultural institution for architecture and design, is home to the Boston Society of Architects/AIA (BSA) and the BSA Foundation. The BSA is one of the oldest chapters of the American Institute of Architects. The BSA Foundation, a charitable organization, supports activities that illuminate the ways that design improves the quality of our lives. All exhibitions at BSA Space are supported by the BSA Foundation. BSA Space is open Monday through Friday from 10:00 am–6:00 pm, and on weekends and holidays from 10:00 am–5:00 pm. Admission is free and open to the public. For more information visit architects.org/bsaspace.
To advertise, email:
[email protected]
Boston Society of Architects/AIA Media Kit page 7