ADVERTISING AND SPONSORSHIP OPPORTUNITIES AT THE UNIVERSITY OF SYDNEY

The University of Sydney Union (USU) manages all advertising and sponsorship opportunities at the University of Sydney’s Camperdown and Darlington Campus.

AMAZING EXPERIENCE, WELL WORTH ATTENDING, WILL DEFINITELY BE ATTENDING O-WEEK 2014. – STUDENT FLIGHTS

USU is a non-profit organisation dedicated to providing the best student experience in Australia. Through our programs, products and services, we aim to enrich the life of every student attending the University of Sydney – socially, culturally and intellectually. USU is the largest service provider on campus and helps brands connect directly with students and staff at the University of Sydney. Each academic year provides opportunities for you to align your brand with key events on campus and build awareness of your offering through our marketing channels.

CLIENTS

2

STUDENT DEMOGRAPHICS Our advertising and sponsorship opportunities are unrivalled as they enable you to strategically deliver your brand’s message to a captive audience of over 50,206 students, predominately within the 17–30 year old market.*

50,206

40,114

STUDENTS

10,092

66%

DOMESTIC STUDENTS

34% POST-GRADUATE

7,553 STAFF MEMBERS

TOP FACULTIES

TOP 10 COUNTRIES CONTINUING

17,467

32,739

STUDENTS

STUDENTS

7 4

5

1

8 2

10

6

COMMENCING

3

GENDER

57% 43%

1. CHINA

6. MALAYSIA

2. HONG KONG

7. CANADA

3. SINGAPORE

8. VIETNAM

4. USA

9. INDONESIA

5. SOUTH KOREA

10. TAIWAN

ART & SOCIAL SCIENCES

19%

SCIENCE

13%

BUSINESS 

13%

ENGINEERING AND IT

10%

9

HEALTH SCIENCES

9%

MEDICINE 

7%

EDUCATION AND SOCIAL WORK

6%

LAW5%

*Statistics as of March 2012. 3

ADVERTISING DIGITAL WEBSITE USU’s newly designed websites provide measurable, high impact opportunities that leverage your brand’s message amongst the tertiary student market. Their responsive design interacts with students through mobile and tablet screens, enabling effortless access to upcoming events, competitions, clubs and societies, and our ACCESS Benefits Program.

CAROUSEL BANNER 940 x 345 px

USU websites include: USUusu.edu.au Manning Bar

manningbar.com

Hermann’s Bar

hermannsbar.com

ISLAND BANNER 300 x 250 px usu.edu.au

[email protected]

|

[email protected]

|

+61 2 9563 6256

4

ADVERTISING DIGITAL PRICES USU, MANNING & HERMANN WEBSITE CAROUSEL BANNER 940 x 345 px – 2 weeks 

$1200

940 x 345 px – 4 weeks 

$2000

ISLAND BANNER 300 x 250 px – 2 weeks 

$750

300 x 250 px – 4 weeks 

$1200

All prices are exclusive of GST.

CAROUSEL BANNER 940 x 345 px

ISLAND BANNER 300 x 250 px

manningbar.com

[email protected]

|

[email protected]

|

+61 2 9563 6256

5

ADVERTISING DIGITAL E-NEWSLETTER Student’s preferred guide for the latest events and competitions on campus, USU’s Member Mail offers direct access to students at the University of Sydney. Leaderboard banner Circulation

$300 13,000 subscribers

LEADERBOARD BANNER 600 x 100 px

DistributionWeekly Giveaways

Contact us for more information

All prices are exclusive of GST.

DEBATERBASE (DEBATING SOCIETY ENEWSLETTER) Directly communicate with the world’s number one debating team through our Debaterbase. Members are kept up to date on the latest debating news and opportunities. Leaderboard banner Circulation

$300 1,500 subscribers

DistributionWeekly *As of 31 April 2013. All prices are exclusive of GST.

[email protected]

|

[email protected]

|

+61 2 9563 6256

6

ADVERTISING PRINT BULL MAGAZINE BULL is the only full colour, high-gloss magazine edited by students for students, and distributed free across 30 locations on our main and affiliated campuses.

Full page 

$750

Half page 

$550

Inside front cover

$1150

Inside back cover

$1035

Back cover

$1300

All prices are exclusive of GST.

CIRCULATION

8,000

8 EDITIONS, 48 PAGES

[email protected]

|

[email protected]

|

+61 2 9563 6256

7

ADVERTISING PRINT BULLETIN BOARD POSTERS Full colour, A3 posters placed in secure, on-campus cabinets, guaranteeing no cover-ups. Cut through the clutter and ensure your message is delivered to your audience. Investment$400 Circulation30 Distribution 

Monthly

All prices are exclusive of GST.

RESTROOM POSTER Full colour, A3 posters positioned in prime locations across campus. Provide high visibility and expose your message to students and other members of the university community. Investment$1000 Circulation95 DistributionWeekly All prices are exclusive of GST.

[email protected]

|

[email protected]

|

+61 2 9563 6256

8

SPONSORSHIP ACTIVATIONS EXPERIENTIAL MARKETING Experiential activation at the University of Sydney is a highly effective way to connect with the tertiary student market via the distribution of product samples, flyers, promotional competitions or events. With four activation locations across the Camperdown and Darlington campuses, high foot traffic and extensive brand exposure amongst the predominately Gen Y student market is guaranteed.

SAMPLING LOCATIONS EASTERN AVENUE Eastern Avenue is the main thoroughfare on campus, connecting students with the food, leisure and entertainment hubs located at Manning House, and the Wentworth and Holme buildings, and other parts of the main campus. Investment Period

MANNING HOUSE Located in the centre of the Camperdown campus, Manning House features a number of popular eateries, the Manning Bar, and a social space to kick back and relax with friends. $4000

All day (minimum of 4 hours)

Investment Period

$2000 All day (minimum of 4 hours)

WENTWORTH BUILDING Wentworth is one of the busiest buildings on campus surrounded by a wide range of high traffic retail and food outlets, as well as Hermann’s Bar. Foot traffic is channeled onto the campus via a footbridge to and from Redfern station.

HOLME BUILDING Holme is located near a busy walkway directing foot traffic from Parramatta Road onto campus. Holme and surrounding buildings contain services such as the post office, coffee shops, and eateries.

Investment

Investment

Period

$2000 All day (minimum of 4 hours)

Period

$2000 All day (minimum of 4 hours)

All prices are exclusive of GST.

[email protected]

|

[email protected]

|

+61 2 9563 6256

9

SPONSORSHIP EVENTS Connect your brand with thousands of students at one of our flagship events. Bring your brand to life on our campus with a corporate stall or advertising and sponsorship package.

O-WEEK Duration

3 days

Attendance20,000 The largest tertiary orientation festival in Australia, O-Week(Orientation Week) celebrates the beginning of the academic year with over 15,000 new and existing students. It’s the first opportunity for students to experience campus life, through a wide range of food and drinks, entertainment, 200+ clubs and societies, interactive stalls and university inductions.

BEST O-WEEK IN SYDNEY BY FAR.

RE-O DAY Duration Attendance

1 day

– COKE ZERO

5,000 – 8,000

Re-O Day (Re-Orientation Day) kicks off Semester 2 with live music and entertainment, 200+ clubs and societies, corporate stalls, and our fortnightly markets. Re-O Day gives returning and new students the opportunity to sample the wide variety of extra-curricular activities the USU provides on campus. Please contact us for our O-Week and Re-O Day media kits, or to discuss how we can best help you with your sponsorship requirements. [email protected]

|

[email protected]

|

+61 2 9563 6256

10

IN KIND SPONSORSHIP EVENTS Providing highly visible and unique branding opportunities, in-kind sponsorship complements any advertising campaign. Directly communicate your brand message to current and potential customers.

GREAT OPPORTUNITY TO LIAISE WITH STUDENTS WHO ARE OPENLY SEEKING OUT INFORMATION.

VERGE FESTIVAL



– ANZ

Verge Arts Festival recognises the creative talents of students on campus, and provides them with the opportunity to creatively express themselves and showcase their works to their peers. It innovatively explores the old and new through music, art, film, dance and theatre. Duration

2 weeks

Attendance30,000

AWARD PROGRAMS Volunteer of the Year Awards The Volunteer of the Year Awards recognises the contribution made by outstanding individuals to the university community. Leadership and Excellence Award Every year, the Leadership and Excellence Award recognises a club or society, and a USU member for their contribution to the university community, and overall student experience.

[email protected]

|

[email protected]

|

+61 2 9563 6256

11

IN KIND SPONSORSHIP EVENTS PARTIES AND COMPETITIONS Attendance

500 – 1000

Students celebrate the start, middle and end of each semester with live music and awesome DJs at our infamous Manning and Hermann’s bars. Held each semester, band and DJ competitions showcase some of University of Sydney’s upcoming young talent.

OTHER EVENTS / PROGRAMS There are a range of in-kind sponsorship opportunities available, including: • International Festival

• Humanitarian Week

• Indigenous Festival

• Debating Program

• Interfaith Week

• Mandarin Debating Program

Please contact us for more information, or to discuss how we can create a mutually beneficial in-kind sponsorship arrangement.

[email protected]

|

[email protected]

|

+61 2 9563 6256

12

CONTACT INFORMATION Our advertising and sponsorship opportunities are flexible, targeted, and measurable. Contact us to discuss how we can tailor a package to suit your business needs.

ADVERTISING [email protected]

SPONSORSHIP [email protected]

PHONE +61 2 9563 6258

[email protected]

|

[email protected]

|

+61 2 9563 6256

13