Media Pack
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About Us Map of the Broadcasting Area Why Somer Valley FM? Why Radio? Advertising Packages Sponsorship Show Demographics Listening Figures Online Listenership Current Media Presence Testimonials Contact Us
About Us Somer Valley FM integrates education and business in a professional media setting. In 2013 we
were the Radio Academy’s South West Station of the Year, which recognised our capacity to engage audiences. Serviced by volunteers and professional staff, we deliver popular local radio with a powerful social agenda. Somer Valley FM is the only community organisation of its kind in North East Somerset and has a strong regional as well as local presence. Funded by a mix of
public, private and charitable sectors, Somer Valley FM is commissioned to deliver services on educational and employability platforms in addition to serving the needs of the commercial community. With an established audience, no matter how big or small your business is; Somer Valley FM offers a vibrant, contemporary and exciting commercial communication channel to reach your customers. Somer Valley FM has a range of opportunities for advertising and sponsorship. Unlock your businesses potential today on Somer Valley FM.
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Map of the Broadcasting Area
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Why Somer Valley FM? Somer Valley FM offers Advertising and Sponsorship opportunities. Advertising is a flexible way of promoting your business to the local community, whereas sponsorship associates your business with award winning radio.
Advertising • Get your tailored message to a community audience • Have a captive audience, with low avoidance of adverts • From enquiry to hearing your advert online could take as little as two • We can time your airplay to target your specific audience Sponsorship • Linking your business with the heart of the community • Sponsor specific shows in order to gain interest of your target market • Positive image for your business, with ties to certain shows
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Why Radio? Why is radio such a powerful medium for business? ● Radio gets to people beyond the reach of print media & TV ● Adverts can be targeted at specific audience demographics ● Radio triggers ‘word of mouth’ promotion ● Radio is a penetrative medium that lends itself to establishing a brand ● Radio drives responses online, e.g. social media followers ● Radio attracts listener loyalty
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Advertising Packages Silver
Adverts played at least 4 times a day
Bronze
Gold
Adverts played at least 4 times a day
First production is free
Advert played at least 4 times a day
First production is half price (£45)
Web credit
Full cost production (£90)
Web credit
Social media mentions
Campaign Length = 6 months
Company profile
Campaign Length = 2 months Monthly Price – £113 +production Total price - £316
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15% OFF*
30% OFF*
Monthly Price – £99 +half price first production Price - £555
Campaign Length = 12 months Monthly Price - £85 – Free first production Price - £1,020
There are two costs to advertising at Somer Valley FM, production and playout. *Compared to the Bronze package
Sponsorship Programme
Central identity with SVFM On air tags
Example- Rob Bayly’s Eclectic Collection (2h)
Run a promotional competition
Feature
On air sponsor tags in the show and trailer
Homepage web presence & dedicated page with hyperlink
Example- Weather or ‘What’s On’
Target a specified audience
Social media mention
Feature top and tailed with sponsors tag
Outside broadcast from sponsor premises
Company profile off the back of a podcast
Minimum length of sponsorship = 4 months
Web Credit
Logo on SVFM Stationary
Minimum length of sponsorship = 6 months
Length of sponsorship = 12 months
Starting from £500 7
Station
Cost £5000 Starting from £800
Show Demographics Many of our programmes target specific audiences.
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Young People (Under 25) • Reload with Ryan and Milly • Dance Anthems with Luke and Ryan • Teen Spirit • Amber’s Fabulous Saturdays
50’s Plus • Rob Bayly’s Eclectic Selection • Same Roots, Different Fruits with Bryan Chalker • Ray James’ Country Club
Community Information • Midday magazine • Drivetime with Luke • myPod with Dom Chambers • Poles Aloud
Adults (25 Plus) • Off the Beaten Track with Tim Carter • Folk and Blues Show with Richard Harris • Live local showcase
Listening Figures Full audience survey is being commissioned and is expected to report in April 2015.
A survey for the development of community and neighbourhood plans found that 67% of households have listened to SVFM in the last 12 months. The Midsomer Norton Town Council conducted this survey in October 2013. This is relevant to the people of Midsomer Norton as an example of listenership across the Licensed Transmission area. 9
Online Listenership Month
Unique Listeners
January 2015
2753
December 2014
2595
November 2014
2582
October 2014
2770
September 2014
2597
August 2014
2913
. All data collected is from listen live figures • • •
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Unique listeners are those who may listen to a show several times, but are only counted once. Average length of listening is 9.1 minutes. Evidence indicates that most listeners accessing us online are doing so through a mobile.
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Current Media Presence At Somer Valley FM we engage with our listeners through social media, Our business clients can get exposes across the region through social media platforms as well as FM and Online listenership.
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Testimonials ‘Just wanted to say many thanks for your support with our warehouse Sale
‘Numbers for our social events are up and people are telling me they’ve heard about it on the radio.’
advertising. The Sale was a rip-roaring success and surpassed our expectations. We will be planning another one at some point so we’ll be back in touch.’ to do the same again. Keep up the excellent work!’
John Carroll, Shoon Footwear.
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Alex Davis, Manager - Midsomer Norton Community Trust
‘We have had a very noticeable increase in calls from people hearing our advert. It is amazing the variety of people who are listening to Somer Valley FM which really suits us as advertisers.’ Lyn Fortuna, Riverside Taxis
The advertising packages are given as a guild and SVFM are happy to customise any package to meet your particular business needs. We offer seasonal deals, example Valentines and Christmas. Somer Valley FM manager, Dom Chambers, has 25 years of experience in the broadcast industry. Unlock your business potential today. Contact Dom now on.
Tel. 01761 568 004
[email protected]
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