The Multidimensional Tourism Institute (MTI) Tarja Tammia / 26th April 2012

On the way to the top MTI is a unique community of knowledge Combines tourism, all educational levels, and innovative research & development activities The only institute in Finland providing the whole range of tourism education Develops tourism education and research in close cooperation with Lapland’s business life, the international science community, educational organizations, and authorities

The institute promotes the tourism business and leads the evolution of the entire industry * The University of Lapland, Lapland Tourism College, Rovaniemi University of Applied Sciences (tourism and hospitality management); education, research, expert and innovation services, projects

MTI within the consortium

Lapland University Consortium • Lapland University Consortium (LUC) is a strategic alliance composed of Kemi-Tornio University of Applied Sciences, the University of Lapland, and Rovaniemi University of Applied Sciences. • Through nationally unique cooperation the universities have accomplished a joint innovation program and defined their areas of educational resposibility • Joint units: – MTI – Institute for Northern Culture – LUC Language Centre – LUC Library – LUC Support Service Centre

Vision 2012 The Multidimension Tourism Institute is a creative community of expertise cooperating closely with the business life, national and international science communities, and the public sector. It adds significant value to basic functions (education and research), to other actors within tourism, and to the entire industry.

MTI in numbers • Founded in 2009 in Rovaniemi • Four sites – Two in Rovaniemi, one in Kittilä, and one in Sodankylä

• Around110 personnel; distributed as follows: – Rovaniemi University of Applied Sciences 31 – University of Lapland 16 – Lapland Tourism College 60

• Around 1.300 students; distributed as follows: – Rovaniemi University of Applied Sciences 462 – University of Lapland 175 – Lapland Tourism College 703. Of these, 540 in vocational basic education and 163 in vocational further education

• Appropriation in 2011 approximately 11.7 million euros

MTI organization

Education • MTI student candidates apply for a study place at the Lapland Tourism College, at the University of Lapland (the subject of tourism research), or at Rovaniemi University of Applied Sciences (the sector of tourism, hotel and restaurant management) • The study programs have their individual learning objectives. Thus, students always graduate from just one of these three institutions • The range of studies also covers supplementary, short-term, and apprenticeship education. And further, there are Open University studies available through the Lapland College of Tourism, Rovaniemi University of Applied Sciences, the University of Lapland, MTI’s own services, and the Open University • Joint studies available for the MTI students; project studies, different theme studies (tourism product development, event management)

Supply of education Vocational basic degrees • Basic degree in tourism, 120 cr. • Basic degree in the hotel, restaurant, and catering businesses,120 cr. • Basic degree in home help and cleaning services 120 cr. Vocational and specialist degrees • Vocational degree in tourism program services • Vocational degree of a tourist guide • Specialist degree of a hotel, restaurant, and institutional catering manager Bachelor-level degree • Restonomi (AMK), 210 cr. • Restonomi (AMK), Bachelor of Hospitality Management, 210 cr. • Bachelor of Social Sciences, 180 cr.

Master-level degrees • Restonomi (ylempi AMK), Master of Hospitality Management 90 cr. • Master of Social Sciences, 120 cr. Scientific postgraduate degrees • Lisenciate in Social Sciences, 150 cr. • Doctor of Social Sciences, 240 cr. Open education • Open University of Applied Studies education • Open University education Supplementary education • Short-term education • Post-secondary apprenticeship type supplementary education, 30 cr. • Tourism and Experience Services Management eMBA, 90 cr

Research 1. Scientific, applied, and practice-oriented research conducted at the University of Lapland – Focal areas: • Tourism industry • Tourism culture research • Nature tourism

2. Vocational and applied research conducted at Rovaniemi University of Applied Sciences –

Focal areas: • • • •

Cold conditions management Wellbeing and sustainble business Tourism and hospiltality management Construction of models for regional research

Services • Research, development, and innovation services – Education and expert services

• Project planning, preparation, and implementation • Library and information services – Publication collections in the field of tourism

• Career and working life services • Versatile premises to accommodate training, seminars, fairs and other events – Including ICT and caretaker services as well as premises and equipment rental

• School restaurants Oppipoika in Rovaniemi and Oppikuppi in Kittilä offer a pleasant environment for arranging lunches and other events

Projects: Leading Areas of Development SECURITY Security and risk management based on a broad security concept

ADDED VALUE:

Proactive business culture PROACTIVE MEASURES Extensive and networked expertise in future-oriented tourism business

PRODUCT DEVELOPMENT Comprehensive product development

Strong networks of developers Business-based approach Expertise brought by research and education

Sustainable business

Rewarded activities 2010 – 2011 • In the Kärjet 2010 Competition, Tourism Safety and Security System in Lapland was chosen as the best research, development, and innovation practice of universities of applied sciences in 2010, and it was awarded the Research, Development, and Innovation Prize on 4 March 2011 • The Security and Defence Committee – a conglomerate of Lapland’s tourism industry, authorities, organizations, and research and education institutes – awarded the ’Diamond Deed’ prize of the year 2010 to the Tourism Safety and Security Network of Lapland. • The Lapland Tourism College team finished third in the Finnish Cooks’ Competition in Espoo on 7 April 2011

Thank you!