2016 Tourism Summit Geocaching & GeoTour

Geocaching & GeoTour Fort Worden October 27, 2017

Mary Brelsford Olympic Peninsula Visitor Bureau 360-452-8552 [email protected]

Murray

Olympic Peninsula GeoTour What is Geocaching?

Who Geocaches? When can you Geocache? Why Geocache?

How to Geocache? Where can you Geocache?

Olympic Peninsula GeoTour What is Geocaching? Use multi-billion dollar satellites to look for tupperware in the woods

Who Geocaches? All ages, families, techie geeks, grandparents, retirees, everyone

When can you Geocache? Weather dependent? Night Caches

Why Geocache? It’s FUN. Meet new people. See new places.

How to Geocache? Many different ways to engage in Geocaching – GeoTour, Trackables

Where can you Geocache?

Olympic Peninsula GeoTour What is Geocaching? Use multi-billion dollar satellites to look for tupperware in the woods

Who Geocaches? All ages, families, techie geeks, grandparents, retirees, everyone

When can you Geocache? Weather dependent? Night Caches

Why Geocache? It’s FUN. Meet new people. See new places. Play outdoors

How to Geocache? Many different ways to engage in Geocaching

Where can you Geocache? All over the world

How to Geocache • GPS or smart phone • Geocaching.com account – Regular account, FREE – Premium account, $30 year. More caches – Sign up with your Geocaching nickname – I’m IHoMurray – InHonorOfMURRAY – my cat

• Get your sense of adventure ready for FUN. • What does a geocache look like?

How to Geocache • GPS or smart phone • Geocaching.com account – Regular account, FREE – Premium account, $30 year. More caches – Sign up with your Geocaching nickname – I’m IHoMurray – InHonorOfMURRAY – my cat

• Get your sense of adventure ready for FUN. • What does a geocache look like?

Almost Anything

Olympic Peninsula GeoTour Caches

Trackables •Travel Bug has its own page on Geocaching.com •GeoCoins – trackables with custom designs and unique numbers. Highly sought after by Geocachers

•Travel Bug Backpacker – a little cache that goes traveling

Olympic Peninsula GeoTour

When you find a geocache • • • •

Sign the log book in the container Trade items if you wish (Leave travel bug?) Replace geocache where you found it Log the find on the Geocaching.com app

For GeoTour •Stamp passport •Write in code word •Find all 30, return the passport, collect coin

Types of Geocaches Traditional

Cash in Trash Out

Multi-stage

Event

Puzzle

Mega Event

Earth

Virtual

GeoTours

World GeoTours Olympic Peninsula GeoTour •Market the Olympic Peninsula to a highly targeted audience with incentive to come •5 million+ cachers and growing rapidly •Built-in social media components and word of mouth •Find all 30 geocaches, turn in passport receive geocoin •Attach receipt from purchase, fill out the survey , entered to win Grand Prize

Olympic Peninsula GeoTour Social Media

Olympic Peninsula GeoTour 30 Geocaches •Brinnon to Quinault, Port Townsend to Neah Bay, all points in between •Ammo can •No puzzles or multistage geocaches •Kickoff, September 24 •Drawing January 4, 2017 •GeoTour ends?

Olympic Peninsula GeoTour

Olympic Peninsula GeoTour 30 caches Brinnon to Quinault

Olympic Peninsula GeoTour

When you find a geocache • • • •

Sign the log book in the container Trade items if you wish (Leave travel bug?) Replace geocache where you found it Log the find on the Geocaching.com app

For GeoTour •Stamp passport •Write in code word •Find all 30, return the passport, collect coin

Olympic Peninsula GeoTour

What’s the Result, 10/10/16? • About 30 people were at Friday gathering • About 50 people were at the Kickoff • Several people completed the GeoTour in ONE DAY • Log comments positive about GeoTour • Total geocoins claimed = 20 • Total number of overnight stays = 20/75 • Total geocacher $ spent = $5,733.8 • Number of people who helped make this happen? 47

Olympic Peninsula GeoTour Olympic Peninsula GeoTour

Olympic Peninsula Tourism Commission Olympic Peninsula Visitor Bureau Jefferson County Tourism Coordinating Council

Olympic Peninsula GeoTour • • • • •

GeoTour Survey

Furthest = Sacramento 11 off peninsula Hiking & photography $ Lodging, fuel, food, shop 2.75 days geocaching

• Simply amazing! Thank you! • Enjoyed seeing areas of the Olympic Peninsula I haven't visited. Will definitely revisit some of them • Lovely area! Wish parking coordinates were provided • So much fun!! Thanks for no puzzles/multi-caches! Can’t wait to come back to the Oly Peninsula in a few weeks. Please enter me in the drawing. Really enjoyed my visit. Even got a rental car for the weekend so I could complete this tour - my vehicle is in the shop. OUTSTANDING WEEKEND!!

Olympic Peninsula GeoTour

GeoTour Supporters • • • • • • • • • • • • •

Resort at Port Ludlow Hot Air B&B, Sequim Black Bear Diner, Sequim Green House Inn by the Bay, Port Angeles Red Caboose Getaway, Sequim Quality Inn & Suites, Sequim Purple Haze Lavender, Sequim Wilder Toyota, Port Angeles Alderwood Bistro, Sequim Jefferson Museum of Art & History Nourish, Sequim Puget Sound Express, Port Townsend That Takes the Cake, Sequim

Olympic Peninsula GeoTour

GeoTour Grand Prize • Two nights Purple Haze Guest House • Purple Haze Gift Basket • Overnight Quality Inn & Suites, Sequim • GOLD Geocoin • National Geographic Olympic National Park Map • Two Magellan GPS units

•

OTHER CONTRIBUTIONS?

Olympic Peninsula GeoTour

GeoTour Fall Marketing • Continue marketing the GeoTour through the end of 2016 • Social media and boosted posts, newsletters • Ads on Geocaching.com

Olympic Peninsula GeoTour

What’s the Result, 10/10/16? • $23 over budget • # overnights – Goal 75 by Jan 1, 2017 • 25- 30 event attendees (30 & 50)

Mary Brelsford Olympic Peninsula Visitor Bureau 360-452-8552 [email protected]