2016 Media Kit

The American Academy of Pediatrics (AAP) is a professional membership organization of primary care pediatricians, pediatric medical sub-specialists and pediatric surgical specialists dedicated to the health, safety, and well being of infants, children, adolescents and young adults.

The AAP offers an array of print and online advertising opportunities

PUBLISHING OFFICE American Academy of Pediatrics 141 Northwest Point Boulevard Elk Grove, IL 60007 Tel (847) 434-4000 www.aap.org Joe Puskarz Director, Division of Journal Publishing Julia Lee Director, Division of Sales

for companies to reach their target audience throughout the year. Each opportunity described in this media kit offers unique vehicles to reach the AAP membership (64,000+), primary care pediatricians, pediatric medical sub-specialists and pediatric surgical specialists.

The Walchli Tauber Group, Inc. 2225 Old Emmorton Road, Suite 201 Bel Air, MD 21015 Tel (443) 512-8899, Fax (443) 512-8909 www.wt-group.com

Table of Contents

Click the links above to jump to the desired page

Print Advertising

Email Advertising

AAP News

AAP.org eBlast

Pediatrics

AAP News eTOC

Pediatrics in Review

Pediatrics eTOC

Hospital Pediatrics

AAP Red Book eTOC

Classified/Recruitment Advertising AAP News

PCNO eTOC Healthy Children Update

Pediatrics

Member Demographics

Hospital Pediatrics

Advertising Policy

Online Advertising AAP Gateway Website AAP.org Website AAP Red Book Website

ADVERTISING OFFICE

Steve Tauber Vice President Ext 103, [email protected] Gary Walchli President Ext 102 | [email protected] Rhonda Truitt Classified Sales Manager Ext 106 | [email protected] Roland Keve Print Production Manager Ext 101, [email protected] Joseph Farran Online Production Manager Ext 124, [email protected] Kyle Raines Online Production Manager Ext 110, [email protected]

www.aap.org

2

AAP News Print Advertising AAP News is the official newsmagazine of the American Academy of Pediatrics and the trusted source for updates on CPT coding, health information technology, product recalls, vaccines, and Academy news. AAP News is dedicated to informing, educating and inspiring readers on matters related to pediatric health care and the Academy. AUDITED

News and feature stories, commentaries, points of view and regular columns are written by staff and Academy members. Frequency: Monthly. Mail class: Periodicals postage. Circulation: 64,805

RUN OF BOOK (ROB) B/W RATES

INSERT RATES

Frequency

Tabloid

1/2 Page

Island

1/4 Page

Frequency

2 Page Island

4 Page Island

1x

$5,615

$4,335

$4,335

$2,740

1x

$8,670

$17,345

6x

$5,575

$4,270

$4,270

$2,705

6x

$8,540

$17,075

12x

$5,530

$4,210

$4,210

$2,650

12x

$8,425

$16,850

24x

$5,275

$4,125

$4,125

—

24x

$8,250

$16,500

36x

$5,185

$4,005

$4,005

—

36x

$8,200

$16,400

48x

$5,025

$3,835

$3,835

—

48x

$7,850

$15,695

60x

$4,855

$3,755

$3,755

—

60x

$7,695

$15,385

72x

$4,750

$3,660

$3,660

—

72x

$7,250

$14,500

84x

$4,695

$3,570

$3,570

—

84x

$7,170

$14,335

96x

$4,635

$3,505

$3,505

—

96x

$7,095

$14,190

Larger units, gate-folds, tip-ins, diecuts: Rates upon request. Back-up Rates: 1/2x earned B/W page rate. Larger units, gate-folds, tip-ins, die cuts: rates upon request. Special handling charges, etc., for unusual insert handling, rates upon request.

COLOR RATES (PER PAGE) Standard

$1,110

3/4 Color

$2,855

COVER/PREFERRED POSITION RATES* Cover tip

$33,000/issue

Outsert

$33,000/issue (printing excluded)

4th cover

Earned rate plus 50%

Center spread

Earned rate plus 25%

First right-hand page

Earned rate plus 10%

*Non-cancellable, 10% penalty applied.

EARNED RATE DISCOUNT POLICY Frequency rates are based on insertion orders submitted. If the submitted rate is not attained within the calendar year, clients will be re-rated to the frequency rate which has been attained. Clients will be required to remit the difference within 30 days of receipt of invoice. There are no rebates should a greater frequency rate be attained over what has been contracted, credit will only be given on future advertising placed.

CLOSING DATES* Issue Date

Space

Material

Inserts

January

12/3

12/7

12/14

February

1/4

1/8

1/15

March

2/4

2/8

2/15

April

3/4

3/7

3/15

May

4/4

4/8

4/15

June

5/2

5/6

5/16

July

6/3

6/7

6/15

August

7/1

7/7

7/15

September

8/2

8/5

8/15

October

9/2

9/6

9/15

November

10/3

10/7

10/14

December

11/3

11/7

11/15

*Cancellations cannot be accepted later than one week after space reservation. Publication set copy, one week before closing date for space. Issue(s) distributed at the AAP National Conference & Exhibition are highlighted in red.

AGENCY COMMISSION: 15% COMBINATION RATES Based upon accumulated space during a 12 month period. Advertisers running in both AAP News and Pediatrics, may take 25% off the rate for each ad.

Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are noncommissionable.

AAP News Print Advertising MECHANICAL SPECIFICATIONS

ELECTRONIC AD SUBMISSION AAP News is produced digitally and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high resolution PDF with advertiser name and issue date in the filename.

Size

Dimensions

Tabloid Page (bleed)

10-5/16 x 13-1/2”

Tabloid Page (non-bleed)

9 x 12-1/8”

3/4 Page (bleed)

10-5/16 x 9-1/4”

3/4 Page (non-bleed)

9 x 9-1/4”

1/2 Page (island)

6-5/8 x 9-1/2”

1/2 Page (vertical)

4-3/8 x 12-1/8”

1/2 Page (horizontal)

9 x 6”

AD MATERIAL DELIVERY ADDRESS

1/4 Page (column)

2 x 12-1/8”

1/4 Page (box)

4-3/8 x 6”

For insert/outsert ad material: Quad/Graphics, Attn: Cindy Porras, AAP News (Month/Quantity) 555 South 108th Street, West Allis, WI 53214 Tel (414) 566-3530, Email [email protected]

Send a high-resolution PDF via email to Roland Keve at roland.keve@ wtgroup.com if the file is under 25 MB. For larger files or files having trouble deing delivered via email, use a 3rd party file sharing service (Hightail is preferred, www.hightail.com). Once uploaded send an email to Roland Keve at [email protected].

Publication trims at 10-1/16 x 13-1/4”, keep live matter 1/2” from trim.

For all other ad material: Walchli Tauber Group, Inc., Attn: Roland Keve (AAP News) 2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

INSERT/OUTSERT REQUIREMENTS 2-page insert: 8-3/8 x 11-3/16” 4-page insert: 16-3/4 x 11-3/16” Trimming: 3/16” off top, 1/8” bottom, gutter and outside edge; margin for live matter 5/8” inside all edges of untrimmed insert. Stock: 80 lb. text stock maximum. Quantity: 69,000 per issue.

CLASSIFIED & RECRUITMENT ADVERTISING LINE RATES Words

1 publication

2 publications

3 publications

1-50

$585

$885

$1,170

51-100

$795

$1,290

$1,675

101-150

$965

$1,635

$2,105

151-200

$1,160

$2,030

$2,595

201-250

$1,390

$2,470

$3,145

CLOSING DATES

251-300

$1,560

$2,825

$3,580

January

12/1

February

1/1

March

2/1

LINE AD OPTIONS Bold type

$50 per issue

April

3/1

Boxed

$100 per issue

May

4/1

Blind

$50 per issue

June

5/1

Additional month online

$390 per month

July

6/1

August

7/1

September

8/1

October

9/1

November

10/1

December

11/1

DISPLAY RATES* Size

1x

3x

Tabloid

$4,725

$4,310

Island

$4,140

$3,840

1/2 page

$3,480

$3,185

1/4 page

$2,565

$2,465

1/8 page

$1,710

$1,675

1/12 page

$1,425

$1,370

*All rates include an online placement on www.pedjobs.org. All rates are net and per issue.

LINE AD OPTIONS

MECHANICAL SPECIFICATIONS Size

Dimensions

Tabloid

9-1/2 x 13”

Island

7 x 10”

1/2 page

9-1/2 x 5-1/2”

Standard

$1,055

1/4 page

5 x 6-1/4”

Matched

$1,175

1/8 page

5 x 3”

3/4 Color

$2,765

1/12 page

3-1/4 x 3”

3

4

Pediatrics Print Advertising Pediatrics is the official peer-reviewed journal of the American Academy of Pediatrics and serves as a medium for expression to the general medical profession as well as pediatricians. The content of the journal is intended to encompass the needs of the whole child in his/her physiologic, mental, emotional and social structure. AUDITED

Pediatrics publishes papers on original research and special feature or review articles in the field of pediatrics and related fields. All articles are originally submitted and peerreviewed. Frequency: Monthly. Mail class: Periodicals postage. Circulation: 68,935

RUN OF BOOK (ROB) B/W RATES

RUN OF BOOK (ROB) B/W RATES

Frequency

1 Page

1/2 Page

1/4 Page

Frequency

2 Page Island

4 Page Island

1x

$4,335

$2,905

$1,945

1x

$8,670

$17,345

6x

$4,270

$2,860

$1,920

6x

$8,540

$17,075

12x

$4,210

$2,820

$1,890

12x

$8,425

$16,850

24x

$4,125

$2,765

—

24x

$8,250

$16,500

36x

$4,005

$2,685

—

36x

$8,200

$16,400

48x

$3,835

$2,555

—

48x

$7,850

$15,695

60x

$3,755

$2,500

—

60x

$7,695

$15,385

72x

$3,660

$2,355

—

72x

$7,250

$14,500

84x

$3,570

$2,330

—

84x

$7,170

$14,335

96x

$3,505

$2,305

—

96x

$7,095

$14,190

Larger units, gate-folds, tip-ins, diecuts: Rates upon request.

COLOR RATES (PER PAGE) Standard

$1,110

3/4 Color

$2,855

COVER/PREFERRED POSITION RATES* Cover tip

$33,000/issue

Outsert

$33,000/issue (printing excluded)

Journal mark

$15,000/issue

2nd/3rd cover

Earned rate plus 25%

4th cover

Earned rate plus 50%

First spread

Earned rate plus 25%

First, Second & Third TOC

Earned rate plus 25%

*Non-cancellable, 10% penalty applied.

Back-up Rates: 1/2x earned B/W page rate. Larger units, gate-folds, tip-ins, die cuts: rates upon request. Special handling charges, etc., for unusual insert handling, rates upon request.

CLOSING DATES* Issue Date

Space

Material

Inserts

January

12/1

12/4

12/14

February

1/4

1/7

1/15

March

2/1

2/5

2/15

April

3/1

3/4

3/15

May

4/1

4/5

4/15

June

5/2

5/6

5/16

July

6/1

6/6

6/15

August

7/1

7/5

7/15

September

8/1

8/5

8/15

EARNED RATE DISCOUNT POLICY

October

9/1

9/6

9/15

Frequency rates are based on insertion orders submitted. If the submitted rate is not attained within the calendar year, clients will be re-rated to the frequency rate which has been attained. Clients will be required to remit the difference within 30 days of receipt of invoice.

November

10/3

10/6

10/14

December

11/1

11/4

11/15

There are no rebates should a greater frequency rate be attained over what has been contracted, credit will only be given on future advertising placed.

*Cancellations cannot be accepted later than one week after space reservation. Publication set copy, one week before closing date for space. Issue(s) distributed at the AAP National Conference & Exhibition are highlighted in red.

AGENCY COMMISSION: 15% COMBINATION RATES Based upon accumulated space during a 12 month period. Advertisers running in both AAP News and Pediatrics, may take 25% off the rate for each ad.

Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are noncommissionable.

Pediatrics Print Advertising MECHANICAL SPECIFICATIONS

ELECTRONIC AD SUBMISSION Pediatrics is produced digitally and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high resolution PDF with advertiser name and issue date in the filename.

Size

Dimensions

Full Page (bleed)

8-3/8 x 11-1/8”

Full Page (non-bleed)

7 x 10”

1/2 Page (horizontal, bleed)

8-3/8 x 5-1/2”

1/2 Page (horizontal, non-bleed)

7 x 5”

1/2 Page (vertical, bleed)

3-3/4 x 11-1/8”

1/2 Page (vertical, non-bleed)

3-1/2 x 10”

1/4 Page (bleed)

4-1/2 x 5-1/2”

AD MATERIAL DELIVERY ADDRESS

1/4 Page (non-bleed)

3-3/8 x 5”

For insert/outsert ad material: Dartmouth Printing Company, Attn: Lisa Davis, Pediatrics (Month/Quantity) 69 Lyme Road, Hanover, NH 03755

Send a high-resolution PDF via email to Roland Keve at roland.keve@ wtgroup.com if the file is under 25 MB. For larger files or files having trouble being delivered via email, use a 3rd party file sharing service (Hightail is preferred, www.hightail.com). Once uploaded send an email to Roland Keve at [email protected].

Publication trims at 8-1/8 x 10-7/8”, keep live matter 1/2” from trim.

INSERT/OUTSERT REQUIREMENTS

For all other ad material: Walchli Tauber Group, Inc., Attn: Roland Keve (Pediatrics) 2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

2-page insert: 8-3/8 x 11-1/8” 4-page insert: 16-3/4 x 11-1/8” Trimming: Full-page, untrimmed insert dimensions should be equal to magazine trim size plus 1/8” excess at head, face and foot, with 1/2” excess at the lap side. Stock: 70 lb. minimum, 100 lb. text stock maximum. Quantity: 69,000 per issue.

CLASSIFIED & RECRUITMENT ADVERTISING LINE RATES Words

1 publication

2 publications

3 publications

1-50

$585

$885

$1,170

51-100

$795

$1,290

$1,675

101-150

$965

$1,635

$2,105

151-200

$1,160

$2,030

$2,595

CLOSING DATES

201-250

$1,390

$2,470

$3,145

Issue Date

Space

251-300

$1,560

$2,825

$3,580

January

11/15

February

12/15

March

1/15

April

2/15

May

3/15

June

4/15

July

5/15

August

6/15

September

7/15

October

8/15

LINE AD OPTIONS Bold Type

$50 Per Issue

Boxed

$100 Per Issue

Blind

$50 Per Issue

Additional Month Online

$390 Per Issue

DISPLAY RATES* Size

1x

3x

November

9/15

Full

$4,245

$3,480

December

10/15

1/2 page

$2,565

$2,465

1/4 page

$1,710

$1,675

1/6 page

$1,425

$1,370

*All rates include an online placement on www.pedjobs.org. All rates are net and per issue.

COLOR RATES

MECHANICAL SPECIFICATIONS Size

Dimensions

1 page

6-3/4 x 9-3/4”

1/2 page (horizontal)

6-3/4 x 4-3/4”

1/2 page (vertical)

3-1/4 x 9-3/4”

Standard

$1,055

1/4 page

3-1/4 x 4-3/4”

3/4 color

$2,765

1/6 page

3-1/4 x 3-1/4”

5

6

Pediatrics in Review Print Advertising Pediatrics in Review is an official publication of the American Academy of Pediatrics. For over 35 years, thousands of pediatricians have relied on Pediatrics in Review as their resource for focused learning. This highly acclaimed CME journal is easy to read and full of concise, evidence-informed summaries and provocative features, mapped to the American Board of Pediatrics (ABP) content specifications for Maintenance of Certification (MOC). Each issue contains clinical review articles, expert commentaries and CME Quizzes. Frequency: Monthly. Mail class: Periodicals postage. Circulation: 35,000 paid

CLOSING DATES* RUN OF BOOK (ROB) B/W RATES

Issue Date

Space

Material

Inserts

January

12/1

12/4

12/14

Frequency

1 Page

1/2 Page

1/4 Page

February

1/4

1/7

1/15

1x

$4,335

$2,905

$1,945

March

2/1

2/5

2/15

6x

$4,270

$2,860

$1,920

April

3/1

3/4

3/15

12x

$4,210

$2,820

$1,890

May

4/1

4/5

4/15

24x

$4,125

$2,765

—

June

5/2

5/6

5/16

36x

$4,005

$2,685

—

July

6/1

6/6

6/15

48x

$3,835

$2,555

—

August

7/1

7/5

7/15

60x

$3,755

$2,500

—

September

8/1

8/5

8/15

72x

$3,660

$2,355

—

October

9/1

9/6

9/16

84x

$3,570

$2,330

—

November

10/3

10/6

10/14

96x

$3,505

$2,305

—

December

11/1

11/4

11/15

*Cancellations cannot be accepted later than one week after space reservation. Publication set copy, one week before closing date for space. Issue(s) distributed at the AAP National Conference & Exhibition are highlighted in red.

COLOR RATES (PER PAGE) Standard

$1,110

3/4 Color

$2,855

COVER/PREFERRED POSITION RATES* 2nd/3rd cover

Earned rate plus 25%

4th cover

Earned rate plus 50%

Facing 2nd cover

Earned rate plus 25%

Table of contents

Earned rate plus 25%

ELECTRONIC AD SUBMISSION Pediatrics in Review is produced digitally and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high resolution PDF with advertiser name and issue date in the filename.

*Non-cancellable, 10% penalty applied.

Send a high-resolution PDF via email to Roland Keve at roland.keve@ wtgroup.com if the file is under 25 MB.

EARNED RATE DISCOUNT POLICY

For larger files or files having trouble being delivered via email, use a 3rd party file sharing service (Hightail is preferred, www.hightail.com). Once uploaded send an email to Roland Keve at [email protected].

Frequency rates are based on insertion orders submitted. If the submitted rate is not attained within the calendar year, clients will be re-rated to the frequency rate which has been attained. Clients will be required to remit the difference within 30 days of receipt of invoice.

AD MATERIAL DELIVERY ADDRESS

There are no rebates should a greater frequency rate be attained over what has been contracted, credit will only be given on future advertising placed.

Walchli Tauber Group, Inc., Attn: Roland Keve (Pediatrics in Review) 2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

AGENCY COMMISSION: 15% Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are noncommissionable.

7

Hospital Pediatrics Print Advertising Hospital Pediatrics, an official publication of the AAP, is the first journal for the field of Pediatric Hospital Medicine. The journal’s mission is to be dedicated to the health of all children in the hospital setting. Hospital Pediatrics educates readers and keeps them informed of quality, safety, research and clinical practice advancements relevant to the field. Frequency: Monthly. Mail class: Periodicals postage. Circulation: 2,329

CLOSING DATES*

RUN OF BOOK (ROB) B/W RATES

Issue Date

Space

Material

January

12/1

12/4

February

1/4

1/7

March

2/1

2/5

Frequency

1 Page

1/2 Page

1/4 Page

April

3/1

3/4

1x

$995

$650

$450

May

4/1

4/5

4x

$945

$620

$425

June

5/2

5/6

8x

$900

$585

$405

July

6/1

6/6

16x

$875

$575

$395

August

7/1

7/5

September

8/1

8/5

October

9/1

9/6

November

10/3

10/6

11/1

11/4

COLOR RATES (PER PAGE) Standard

$525

December

Matched

$625

3/4 Color

$875

*Cancellations cannot be accepted later than one week after space reservation. Publication set copy, one week before closing date for space.

MECHANICAL SPECIFICATIONS COVER/PREFERRED POSITION RATES* 2nd/3rd cover

Earned rate plus 25%

4th cover

Earned rate plus 50%

Facing 2nd cover

Earned rate plus 25%

Table of contents

Earned rate plus 25%

*Non-cancellable, 10% penalty applied.

EARNED RATE DISCOUNT POLICY Frequency rates are based on insertion orders submitted. If the submitted rate is not attained within the calendar year, clients will be re-rated to the frequency rate which has been attained. Clients will be required to remit the difference within 30 days of receipt of invoice. There are no rebates should a greater frequency rate be attained over what has been contracted, credit will only be given on future advertising placed.

Size

Dimensions

Full Page (bleed)

8-3/8 x 11-1/8”

Full Page (non-bleed)

7 x 10”

1/2 Page (horizontal, bleed)

8-3/8 x 5-1/2”

1/2 Page (horizontal, non-bleed)

7 x 5”

1/2 Page (vertical, bleed)

3-3/4 x 11-1/8”

1/2 Page (vertical, non-bleed)

3-1/2 x 10”

1/4 Page (bleed)

4-1/2 x 5-1/2”

1/4 Page (non-bleed)

3-3/8 x 5”

Publication trims at 8-1/8 x 10-7/8”, keep live matter 1/2” from trim.

ELECTRONIC AD SUBMISSION Hospital Pediatrics is produced digitally and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via email to Roland Keve at roland.keve@ wtgroup.com if the file is under 25 MB. For larger files or files having trouble being delivered via email, use a 3rd party file sharing service (Hightail is preferred, www.hightail.com). Once uploaded send an email to Roland Keve at [email protected].

AGENCY COMMISSION: 15% Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are noncommissionable.

AD MATERIAL DELIVERY ADDRESS Walchli Tauber Group, Inc., Attn: Roland Keve (Hospital Pediatrics) 2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

Hospital Pediatrics Print Advertising

CLASSIFIED & RECRUITMENT ADVERTISING LINE RATES Words

1 publication

2 publications

3 publications

1-50

$585

$885

$1,170

51-100

$795

$1,290

$1,675

101-150

$965

$1,635

$2,105

151-200

$1,160

$2,030

$2,595

201-250

$1,390

$2,470

$3,145

CLOSING DATES

251-300

$1,560

$2,825

$3,580

Issue Date

Space

January

12/1

LINE AD OPTIONS

February

1/1

Bold Type

$50 per issue

March

2/1

Boxed

$100 per issue

April

3/1

Blind

$50 per issue

May

4/1

Additional month online

$390 per issue

June

5/1

July

6/1

August

7/1

September

8/1

October

9/1

November

10/1

December

11/1

DISPLAY RATES* Frequency

1 page

1/2 page

1/4 page

1x

$995

$650

$450

4x

$945

$620

$425

8x

$900

$585

$405

16x

$875

$575

$395

*All rates include an online placement on www.pedjobs.org. All rates are net and per issue.

LINE AD OPTIONS

MECHANICAL SPECIFICATIONS Size

Dimensions

Full Page (bleed)

8-3/8 x 11-1/8”

Full Page (non-bleed)

7 x 10”

Standard

$525

1/2 Page (horizontal, bleed)

8-3/8 x 5-1/2”

Matched

$625

1/2 Page (horizontal, non-bleed)

7 x 5”

3/4 color

$875

1/2 Page (vertical, bleed)

3-3/4 x 11-1/8”

1/2 Page (vertical, non-bleed)

3-1/2 x 10”

1/4 Page (bleed)

4-1/2 x 5-1/2”

1/4 Page (non-bleed)

3-3/8 x 5”

Publication trims at 8-1/8 x 10-7/8”, keep live matter 1/2” from trim.

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Online Advertising Introducing AAP Gateway, the new pediatric research and news network for AAP members. A single, integrated network of journals and periodicals -- AAP News, Pediatrics, Pediatrics in Review, Hospital Pediatrics, NeoReviews and AAP Grand Rounds -- all available in one intuitive interface that works on all devices, based on your specialty and interests.

RUN OF SITE (ROS) RATES Placement

TARGETED RATES CPM

Impressions

Cost

$25

200,000 min. purchase

$5,000 net/mo

Super Leaderboard (970x90) Leaderboard (728x90) Box (300x250) MECHANICAL SPECIFICATIONS Placement

CPM

Super Leaderboard (970x90) Leaderboard (728x90)

$65

Advertisers may target their ads to specific sections on the AAP Gateway. All premium targeted campaigns may only be reserved if an existing $5,000 ROS buy is booked for the same months. Placement

Cost (in addition to ROS)

Search pages

$500 net/mo

Pediatrics

$500 net/mo

Hospital Pediatrics

$500 net/mo

Pediatrics in Review

$500 net/mo

AAP Grand Rounds

$500 net/mo

Box (300x250)

AAP Neo Reviews

$500 net/mo

REQUIRED FILES

AGENCY & ADVERTISER REQUIREMENTS

Advertisers must provide at least two of the ad formats listed (a 300x250, and a 970x90 or 728x90) in one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF) with click-through URL(s), or third party tag, clickthrough URL. All expandable ads are accepted.

No contract will be held without a signed insertion order. Orders must include the flight dates and special instructions.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be user-initiated.

AAP reserves the right to approve all ad creatives that will run on any AAP web site. AAP reserves the right to reject any creative that does not follow AAP’s specifications.

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Online Advertising

AAP WEBSITES AAP.org: The Academy’s flagship web site for healthcare professionals. Ads are included in the member-only area, MyAAP, as well as on the public areas of the site. Provides 500,000 monthly domestic impressions.

300x250

Coding.AAP.org: AAP’s Pediatrics Coding Newsletter, gives practical and accurate solutions to answer most urgent pediatric coding questions. Proivides 10,000 monthly domestic impressions. AAPRedBook.org: The report of AAP’s Committee on Infectious Diseases. Provides 80,000 monthly domestic impressions.

DOMESTIC (USA) WEB SITE RATES All contracts are sold on a share-of-voice (SOV) model, split into 10% shares (approximate impressions are listed below). Contracts are invoiced on the first of the month impressions are served. Contracts are non-cancellable. Placement

SOV

AAP.org Coding.AAP.org

10%

AAPRedbook.org

Impressions

Cost

50,000/mo

$5,000 net/mo

1,300/mo

$250 net/mo

8,000/mo

$1,000 net/mo

728x90

300x250

728x90 INTERNATIONAL (EX-USA) WEB SITE RATES Placement

CPM

AAP.org Coding.AAP.org

$65

AAPRedbook.org MECHANICAL SPECIFICATIONS Leaderboard

728x90 pixels

Box

300x250 pixels

100KB limit

REQUIRED FILES Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF) with click-through URL(s), or third party tag, click-through URL. All expandable ads are accepted. Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be user-initiated.

AGENCY & ADVERTISER REQUIREMENTS No contract will be held without a signed insertion order. Orders must include the flight dates and special instructions. AAP reserves the right to approve all ad creatives that will run on any AAP web site. AAP reserves the right to reject any creative that does not follow AAP’s specifications.

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Email Advertising

728x90

AAP EMAILS Pediatrics: These new opt-in eAlerts include, Publish Ahead of Print (daily releases) and Table of Contents (links to live content) alerts. Users may select to receive these on a weekly or daily basis. This replaces the previous opt-out Pediatrics eAlert. Each edition contains a 728x90 and a 160x600. AAP Gateway Insight: a new weekly email alert that is being sent to over 70,000 (opt-out) subscribers. This alert includes content chosen by our editors and content pulled from the Editor’s Blog which summarizes the published research. The content for each issue is pulled from all of the clinical periodicals contained within the AAP Gateway. Each edition contains a 300x250.

160x600

NEW

AAP News: A new opt-in eAlert that replaces the older opt-out eAlert. These are sent daily or weekly depending on what frequency the user selects. These alerts contain the content of what is being published daily/weekly, as well as early-release articles and breaking news. Each edition contains a 728x90 and a 160x600. AAP News OnCall: A new email offering that is emailed weekly to 64,000 plus (opt-out) AAP Members. Each edition contains the top stories from the previous week on AAP News as well as new and updated policy statements and additional important information that pediatricians typically seek out weekly on AAP.org. Each edition contains a 728x90 and a 300x250.

NEW

EMAIL RATES Each price listed below is for one placement on the email, either a 728x90, a 160x600, or a 300x250 banner ad. Placement

Cost

Pediatrics eAlert

$2,500 net/mo

AAP Gateway Insight

$2,500 net/mo

AAP News eAlert

$2,500 net/mo

AAP News OnCall

$2,500 net/mo

Healthy Children Update

$2,500 net/mo

AAP Red Book eAlert

$2,500 net/mo

Pediatric Coding Newsletter eAlert

$500 net/mo

MECHANICAL SPECIFICATIONS Leaderboard

728x90 pixels

Skyscraper

160x600 pixels

Box

300x250 pixels

50KB limit

REQUIRED EMAIL FILES JPG, static GIF, Click-through URL. No Rich Media can be accepted.

728x90

160x600

Pediatric Coding Newsletter: Sent monthly to 1,100 billing and payment management professionals. Emails contain topics such as payment news and webinars, as well as the new issue of the Coding newsletter. Each edition contains a 728x90 and a 160x600.

728x90

160x600

AAP Red Book: Sent to 80,000 professional and infectious disease subscribers. Frequency is dependent on when “breaking” news occurs, but averages two emails per month. Emails contain topics such as news, outbreaks and vaccines. Each edition contains a 728x90 and a 160x600.

728x90

160x600

HealthyChildren.org Update: This eAlert provides information about what’s new and happening on HealthyChildren.org, the official AAP Web site for parents. There is a professional version as well as a version edited for parents, each with a distribution of about 100,000. The professional version includes all members of the AAP and has an open rate of 20%. Each edition contains a 728x90 and a 160x600.

AAP Member Demographics & Advertising Policy

MEMBERSHIP LENGTH

PATIENTS SEEN WEEKLY

Less than 1 year

4%

None

5%

1-5 years

19%

1-20

12%

6-10 years

17%

21-40

17%

11-15 years

15%

41-60

21%

More than 15 years

45%

61-90

25%

More than 90

19%

PROFESSIONAL DESCRIPTION General Pediatrician

71%

PRESCRIPTIONS WRITTEN PER WEEK

Subspecialist

22%

Over 90

11%

In-Training

4%

61-90

27%

3%

41-60

28%

Other

21-40

16%

PRIMARY AREA OF SPECIALIZATION

1-20

10%

Neonatology

35%

None

8%

Emergency

11%

Critical Care

10%

AGE

Infectious Disease

8%

Under 25

0%

Cardiology

7%

25-34

5%

Hem/Onc

6%

35-44

25%

Other

24%

45-54

32%

55-64

28%

PRIMARY PRACTICE TYPE

Over 65

10%

Pediatric Group

23%

Hospital/Clinic

22%

Medical School

22%

The AAP has a pipeline of younger members. Overall the distribution of members per age category is more balanced than many other health care organizations.

Multi-Specialty Group

14%

GENDER

Self Employed

5%

Female

52%

Two-Physician Practice

4%

Male

48%

Other

10%

Source: AAP Membership Survey, October 2014

SMART PHONE USAGE

TABLET USAGE

Yes

85%

Yes

45%

No

15%

No

55%

Source: Kantar Media, March 2015

ELECTRONIC AD SUBMISSION All advertising is subject to publisher’s approval. The AAP reserves the right to accept, reject, or cancel any advertisement at any time if it is deemed not to be in keeping with the publication’s standards and to evaluate ad copy to ensure that it does not contain misleading statements or information contrary to AAP policy. All advertisements must clearly identify the advertiser and the product or service being offered and must be clearly identifiable to the reader as advertisements. Drug advertisements must include the full generic name of each active ingredient, and all must be listed for nutritional products. An analysis of contents must be included in advertisements for infant formula. Claims that include statistical statements or clinical studies must be based on studies by qualified individuals and documented by specific references. Articles accepted for publication but not yet published may also be used, but the name and date of issue of the journal involved must be furnished. Statements based on material approved by the FDA for the package insert are acceptable; documentation based on scientific exhibits or personal communications are not acceptable; all promotional claims must have complete citations. Frequency rates must be earned within 12 consecutive months, starting with the first insertion. Publisher reserves the right to increase advertising rates with proper notice and subject to government regulations. Contracts may be cancelled at the time the rate change becomes effective without incurring a shortage adjustment. In consideration for acceptance of any advertisement for publication, the agency and advertiser agree to indemnify and save the AAP from harm and against any losses or expenses arising out of publication of such advertisement, including, without limitation, those resulting from such claims based on the contents, claims or subject matter of such advertisement. All run-of-book print ads in AAP News and Pediatrics will be included in the digital editions of AAP News and Pediatrics unless specifically directed otherwise on each advertiser’s monthly insertion order.

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