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LIGHTING ACCESSORIES for todays pro

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/ Creative Light / Creative Light is an international photographic lighting accessory company combining years of experience with proven Swedish designs. Every single tool is produced with exceptional quality at a competitive price. The brand was created by photographers for photographers. Ergonomic design helps the working pro to achieve lighting goals easily and quickly with minimal effort. The equipment can successfully be used in the studio and on location. A full and ever-expanding line of softboxes, reflectors, umbrellas, light stands and accessories, designed with the same stringent requirements, is now ready to help photographers in their work. Welcome to Creative Light.

© Baldomero Fernandez

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/ Softboxes / With two families of CL Softboxes, the only limitation is your imagination. Both the Recessed Front (RF) Softboxes and the Flat Front (FF) Softboxes have a unique high-efficiency silver lining that ensures more light reaches the subject than other brands. It also reflects the light back and forth within the box itself, homogenizing it. This ensures that when the light reaches the front of the softbox, it’s completely even from edge-to-edge, regardless what size box is used. All softboxes feature a removable interior and an external diffuser. When both are used, edge-to-edge eveness is guaranteed. CL Softboxes are constructed with reinforced stitching, ensuring no light is lost through the seams. Also unique to CL Softboxes is the use of all flexible steel rods rather than aluminum or fiberglass. The rigidity of steel maintains the shape of the softbox regardless of working conditions. These steel rods form the heat-resistant fabric and are perfect for flash units of any power or continuous lighting up to 650 Watts.* * Softbox Rectangle FF 20x30 can be used with flash units of any power or continuous lighting up to 500 Watts.

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© Richard Patterson

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© Jensen Walker

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/ Softbox RF / RF softboxes are designed with a recessed velcro front to accept our full line of softgrids. Giving you even edge to edge lighting and control over falloff and spill. The front diffuser is recessed from the edge of the softbox. This difference from the FF softboxes profile permits the two inches at the end of the softbox to aid in reducing the amount of spill. Of course, if the image requires even more control a complete set of Softgrids are available for the most popular sizes. Photographer: Jensen Walker Location: Sun Studios NYC, USA Equipment: 2 30 x 120 cm (1 x 4’) Strip RF Softboxes w/softgrids (Accent Light) 1 Ø 90 cm (3’) Octa RF Softbox w/softgrid (Key Light) 1 Ø 150 cm (5’) Octa RF Softbox (Fill Light)

Available in 8 sizes, the CL RF softboxes are designed to meet the strict requirements of today’s top professionals. All CL Softboxes RF come with a high quality, soft-sided storage case.

/ Softbox RF Octa /

/ Softbox RF Square /

/ Softbox RF Rectangle /

/ Softbox RF Strip /

Ø 90 cm (3’) Ø 150 cm (5’)

60 x 60 cm (2 x 2’)

40 x 60 cm (1.3 x 2’) 60 x 90 cm (2 x 3’) 90 x 120 cm (3 x 4’)

30 x 90 cm (1 x 3’) 30 x 120 cm (1 x 4’)

100806 100814

100807

100803 100804 100805

100801 100802

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/ Softbox FF / FF softboxes are designed with a full front diffuser. Great for creating seamless edges with other softboxes or illuminated surfaces. CL Flat Front (FF) softboxes are silver-lined and have an exterior diffuser that stretches over the outer edge of the softbox. This allows for 100% coverage of the front surface. The even illumination permits multiple boxes to be stacked together to create larger, near-seamless light sources for bigger subjects. Available in 6 sizes, the CL FF softboxes are true to the Creative Light pledge of quality, performance and being very affordable. Photographer: Jensen Walker Location: Sun Studios NYC, USA Equipment: 2 90 x 120 cm (3 x 4’) Rectangle FF Softboxes

All CL Softboxes FF come with a high quality, soft-sided storage case.

/ Softbox FF Square /

/ Softbox FF Rectangle /

/ Softbox FF Strip /

40 x 40 cm (1.3 x 1.3’) 100808

20 x 30 cm (0.6 x 1’) 40 x 60 cm (1.3 x 2’) 60 x 90 cm (2 x 3’) 90 x 120 cm (3 x 4’)

30 x 90 cm (3’) 100810

100813 100809 100811 100812

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© Jensen Walker © Jensen Walker

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/ SOFTGRIDS / With CL Softgrids you will gain more light control and achieve more direct light. CL Softgrids are designed for use with the RF series of CL Softboxes. Attached to the velcro at the leading edge of the softbox, they can be attached and removed very quickly. Reducing the angle of light to 50 degrees, they add additional control when you need to ensure light is only striking the subject or background where you want it. Their soft-sided, foldable design makes them very portable. So they can be with you wherever your shooting schedule takes you.

Photographer: Jensen Walker Location: Sun Studios NYC, USA Equipment: 2 30 x 120 cm (1 x 4’) Strip RF Softboxes w/softgrids

All CL Softgrids come with a high quality, soft-sided storage case.

/ SOFTGRID RF Square /

/ SOFTGrid RF Rectangle /

/ SOFTGrid RF STRIP /

60 x 60 cm (2 x 2’)

40 x 60 cm (1.3 x 2’) 254593 60 x 90 cm (2 x 3’) 254595

30 x 90 cm (1 x 3’) 254591 30 x 120 cm (1 x 4’) 254592

254594

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© Jensen Walker

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/ Speedrings / Designed to hold your shoe mounted flash, monolight or strobe head. CL Speedrings help you to put CL softboxes where you need them.

Photographer: Jensen Walker Location: Sun Studios NYC, USA Equipment: 60 x 90 cm (2 x 3’) Rectangle RF Softbox attached to shoemount speedring. Note the even falloff created by using a small softbox on a simple shoe mounted flash. The softbox was efficient enough to shoot at IS0 100, f14 at 1/200 of a second using a shoemounted speedlight.

CL Speedrings are being used for attaching the CL Softboxes to the light source. There are CL speedrings currently available for all the most popular brands of electronic flash. Each speedring offers a solid aluminum softbox collar combined with an individual mounting flange for your specific brand of light. When using square or rectangular softboxes, rotating the box offers additional control. Not all brands of flash allow for a rotation from the head. Luckily, all CL Speedrings offer 360 degree of rotation so regardless of which softbox you are using or what brand of flash you are using, full control is possible. Finally, rods on all CL Softboxes are color coded to make assembly simple. Just match the color with the appropriate color-coded hole on the CL Speedring. Whether you are using a square, octagonal or rectangular softbox, set up couldn’t be easier.

/ Available For / AlienBees Bowens Broncolor Pulso Broncolor Visatec Calumet Canon Comet Dynalight 2 Elinchrom

100839 100829 100823 100832 100829 100831 100835 100828 100830

Hasselblad-40 Hensel Expert Lumedyne Multiblitz Profilux Multiblitz Varilux Nikon Norman Novatron 2 Photogenic

100825 100827 100825 100833 100834 100831 100825 100826 100824

Photona Profoto Propet A Quantum Speedotron Sunpak Sunstar White Lightning X

100837 100821 100836 100825 100822 100825 100838 100839

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/ CREATIVE USE /SOFTBOXES cre•a•tive  [kree-ey-tiv] Show IPA –adjective 1. having the quality or power of creating. One approach to working with a single light is as follows: Position it, then compose your subject within it. It’s similar to working with the sun. You examine where the light is most intense, where it falls off, make adjustments, and take your photo. Stop. Look. Consider. Make a decision on how to compose your image. The unique quality of light from a CL softbox gives you the power to create something dramatic.

Photographer: Kevin OBrien Location: Sun Studios NYC, USA Equipment: 1 150 cm (Ø 5’) Octa RF Softbox

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© Kevin OBrien

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/ Reflectors / CL reflectors offer a simple solution instead of adding additional lights. Bouncing available light to open shadows, increase contrast or to change the direction of a light is easy with a design of two reflectors in one. The simple, spring-loaded design pops open and instantly achieves its full size. The simplicity is what-you-see-is-what-you-get. Whether the modeling light of a flash is guiding your positioning, or you are using the continuous light of the sun or hot light, you see the direction and shape of the light and how it affects the subject. You also see how the reflector surface can alter color and contrast.

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© Tom Muñoz

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/ REflectors / Maximize your surface area on location and minimize it during travel. The circular reflector has been the standard for many years. They give you the maximum surface area, while still being able to fold down to less than a quarter of its size. Its shape also enables for circular catch lights, which give a very natural look when used close to the face. All CL Reflectors come with a high quality, soft-sided storage case. Reflector accessory, see Reflector holder page 33. / Gold /

/ Sunlight /

With overall warming in excess of 500 degrees Kelvin, the gold surface can add character and warmth to any subject.

The perfect combination of the silver and gold reflectors offers the same increase in contrast and detail but with a more subtle warming effect.

/ Reflector Gold - WHITE / 50 cm (20”) 95 cm (38”) 120 cm (47”)

/ Reflector SunLIGHT - White / 100847 100848 100849

50 cm (20”) 95 cm (38”) 120 cm (47”)

100853 100854 100855

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/ Silver /

/ TRANSLUCENT /

/ White /

The exclusive silver fabric reflects light with a higher contrast, increasing the detail and contours of the subject while delivering a neutral color temperature.

The neutral semi-shear fabric reduces the light intensity by approximately 1 f-stop while softening and evening it.

The white fabric reflects light with a lower contrast, softening the detail and contours of the subject while delivering a neutral color temperature.

/ Reflector Silver - White / 50 cm (20”) 95 cm (38”) 120 cm (47”)

/ Reflector Translucent / 100841 100842 100843

50 cm (20”) 95 cm (38”) 120 cm (47”)

100844 100845 100846

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BEFORE

AFTER

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/ CREATIVE USE / REFLECTORS cre•a•tive  [kree-ey-tiv] Show IPA –adjective 2. resulting from originality of thought, expression, etc.; imaginative: creative lighting. The sun is our original light source. It’s free, reliable, and for our purposes, essentially unending. It’s up to photographers to apply it as creatively as they wish. How expressively you wish to make it come to life is up to you. It can be softened, reflected, or both, among other formative approaches. Tame nature. Get natural lighting effects without letting nature take control of your creativity.

Photographer: Jensen Walker Location: Sun Studios NYC, USA Equipment: 120 cm (47”) Translucent Reflector 120 cm (47”) Silver/White Deluxe Reflector (Silver Side Used)

© Jensen Walker

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/ Umbrellas / The starting point of most photographers lighting toolboxes is with the umbrella, offering versatility and convenience in one easily portable package. Three surfaces to choose from ensure there is a CL umbrella for every need. The White umbrellas for the smooth soft light, Silver for the higher contrast “punch”, Translucent for the direct, diffuse light and the Softbox Umbrella providing a soft directional lighting effect. All CL umbrellas offer the same high-quality construction putting them light years ahead of the competition. Special alloy composites make the frame, locking mechanism and joints flexible enough to handle the use and abuse of the real world, while being rigid enough to hold its shape when it really counts - on set. The universal 8 mm shaft guaranties compatibility with all brands of flash. CL umbrellas are also approved for use with continuous hot lights, up to 500 watts. All four model CL umbrellas come standard with a heavy duty, soft-sided storage case ensuring long life.

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© Kevin OBrien

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/ WHITE & SILVER UmbrellaS / CL White Umbrellas offer a soft even light that can be adjusted by changing the distance between the light source and the interior surface (light design permitting). The wide, even spread of light can easily be used for everything from a single main light, to multiple white umbrellas evenly illuminating a background. Larger size CL White umbrellas offer a softer omni-directional light for broader, lower contrast light. CL Silver Umbrella creates contrast and provides a sharp look and feel, while also giving you 1 f-stop light. This sharper light shows more detail and subtle nuances in the subject’s surface while still maintaining a soft overall appearance. Since softness is determined by the size of the umbrella in relation to the size of the subject, you can maintain the higher contrast of the Silver umbrella and make the light softer by moving it in closer to the subject or choosing a larger size umbrella.

/ umbrella WHITE /

/ umbrella SILVER /

65 cm (25”) 85 cm (33”) 105 cm (41”)

65 cm (25”) 85 cm (33”) 105 cm (41”)

100864 100865 100866

100867 100868 100869

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/ Translucent & Softbox UmbrellaS / CL Translucent Umbrellas are designed to shoot through. While most umbrellas point the light away from the subject to allow light to reflect back to the subject, the translucent umbrella works the opposite way. The umbrella is positioned with the back pointing directly at the subject, with the light source shining in the same direction. The light can be softened by choosing a larger size translucent umbrella and sliding the shaft of the umbrella so the flash is further away from the fabric. The Softbox Umbrella is a truly unique lighting tool. Combining the directional quality of the umbrella, with the softness and evenness of a softbox, the CL Softbox Umbrella is conceived as a one step set-up solution for some of the trickiest lighting situations. The non-removable translucent fabric covers the front of the umbrella. The light reflects from the neutral white fabric and passes through the translucent layer softening the light.

/ umbrella TRANSLUCENT /

/ umbrella SOFTBOX /

65 cm (25”) 85 cm (33”) 105 cm (41”)

105 cm (41”)

100861 100862 100863

100870

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/ CREATIVE USE / UMBRELLAS cre•a•tive  [kree-ey-tiv] Show IPA –adjective 4. facetious. using or creating exaggerated or skewed data, information, etc.: creative bookkeeping. By using the softbox in an unconventional position, exaggerated yet stunning and artistic results can occur. This image was created by intentionally skewing customary softbox practice. The modeling light was only used to help focus attention on the subject, and its strobe was turned off. The flat front was able to reflect enough light to provide minimal fill to the subject, but this was only lit with one umbrella. Creativity with a slant.

Photographer: Kevin Obrien Location: Sun Studios NYC, USA Equipment: 1 White Umbrella 105 cm (41”) 1 Rectangle FF Softbox 90 x 120 cm (3 x 4’) (Used to a reflector to ad a slight fill)

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/ Stands / Regardless of the type of photography you do, CL Stands will support you. Computer-aided design allows for the reduced weight of these aluminum alloy light stands without sacrificing durability or structural integrity you expect in a professional duty light stand. By simulating use through software, key stress points are reinforced, while the center of gravity is precisely positioned, allowing these light stands to be lightweight yet offer the stability of much heavier products.

© Jensen Walker

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/ Stands / Regardless of the type of photography you do, CL Stands will support you. Available in the most popular sizes, the naming of the products explain the number of sections and the height of the light stand. As an example, the LS413 stand is a 4 section 13 foot stand, the LS38 is a standard 3 section, 8 foot stand. 13´ BOOM also includes a CL Sandbag with purchase.

/ BackLIGHT stanD /

/ 8’ stand /

LS22

LS38

101101

/ Compact 8’ Stand /

/ 6’ Travel Stand /

/ 13’ Stand /

LS48

LS56

LS413

101103

LS22

101104

LS38

LS48

101102

/ 13’ Boom / 101106

LS56

LS413B

LS413

101105

LS413B

Load at Max Ext. cm / kg

87 cm / 3 kg

249 cm / 5 kg

244 cm / 4 kg

184 cm / 1.5 kg

385 cm / 9 kg

400 cm / 8 kg

Load at Max Ext. ‘/ lbs

2.8’ / 6.6 lbs

8.2’ / 11 lbs

8’ / 8.8 lbs

6’ / 3.3 lbs

13’ / 20 lbs

13’ / 18 lbs

Load at Min Ext. cm / kg

9 cm / 9 kg

108 cm / 15 kg

89 cm / 12 kg

51 cm / 4.5 kg

134 cm / 25 kg

138.5 cm / 22 kg

Load at Min Ext. “/(lbs)

3.5“ / 20 lbs

42.5“ / 33 lbs

35” / 26 lbs

20.1” / 9.9 lbs

52.8” / 55 lbs

54.3”/ 48 lbs

Folded cm (‘)

48 cm (1.6‘)

89.5 cm (2.9‘)

72.5 cm (2.4’)

51 cm (1.7’)

114 cm (3.7’)

120 cm (3.9’)

Weight kg (lbs)

1.16 kg (2.55 lbs)

1.53 kg (3.40 lbs)

1.23 kg (2.70 lbs)

1.03 kg (2.30 lbs)

2.5 kg (5.5 lbs)

3.13 kg (6.9 lbs)

Aircushion

no

yes

no

no

yes

yes, bottom part

Max load ext. arm kg (lbs) with counterweight

-

-

-

-

-

2kg (4.4 lbs)

3123

/ Light Shed / Light Sheds by Creative Light are collapsible photo studios that are perfectly designed for small product photography. Available in two sizes, Light Sheds have metal frames covered in a translucent fabric to provide perfectly even illumination. The six sided construction means lights can be placed anywhere outside the box. Perfect for small product photography with flash or hot lights, CL Light Sheds come standard with 4 removable colored background fabrics that attach with velcro to ensure they stay in place. Changing the look is as simple as changing or removing the fabric. To add additional versatility, use your own backgrounds to create a custom look. 50 cm (20”) 80 cm (32”)

100897 100898

/ Reflector accessory / / Stand accessory / When you just don't have enough hands to hold everything, the CL Reflector Holder can help. Attaching directly to any CL Stand (and most other brands), the Reflector Holder holds the reflector in two positions to make sure it stays in place. The adjustable arm ensures you can position the Reflector where needed, quickly and easily. 50 cm (20”)

100850

REFLECTOR HOLDER Weight kg / lb

1 kg / 2.2 lb

Max weight on min extension kg/cm (lb/”)

3 kg on 92 cm (6.6 lb on 36“)

Max weight on max extension kg/cm (lbs/”)

2 kg on 205 cm (4.4 lbs on 80”)

Holder including

3 sections, 2 risers, 2 way ball-and-socket-joint

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/ Behind the scene / baldomero fernAndez / Celebrity, fashion and portrait photographer Baldomero Fernandez was the first photographer in the world to use Creative Light tools. Without knowing what his direction would be once approached to do the shoot, his initial concept would prove to be an excellent application of new lighting tools. Baldomeros plan was to showcase the theme of light. Specifically, he wanted to recreate the aurora borealis or northern lights visible from Scandinavian countries. Baldomero’s use of lighting was not only a demonstration of how the new products could be used, but also paid respect to the lineage of the brand. During his preproduction research Baldomero came across NASA images of the aurora borealis. These photos became the reference material he used to explain the shoot to his production team. “Light has a big part in my photos. Lighting creates mood,” says Baldomero. “I don’t necessarily use lights the way they’re supposed to be used, or designed to be used.” For example, the aurora borealis was primarily created by removing the inner baffle and outer diffuser of the new CL softboxes. He then added only 50 degree softgrids. The cast shadows from the softgrids aided in creating the glowing effect on the northern lights background. He was even able to pick up small details, such as a golden glint of light on the model’s leg when wearing the white dress by having her stand on reflectors.

Photographer: Baldomero Fernandez Location: Sun Studios NYC, USA Equipment: 3 (1 x 4’) Strip RF Softboxes w/softgrid (bottom Background Lights) 1 30 x 120 cm (1 x 4’) Strip RF Softbox w/softgrid 1 90 cm (Ø 3’) Octa RF Softbox w/softgrid (Key Light) 1 150 cm (Ø 5’) Octa RF Softbox (Fill Light) 1 Profoto Zoomspot 1 120 cm (47”) Gold Deluxe Reflector 1 120 cm (47”) Translucent Reflector

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“The challenge on this shoot was to create an ambient scene that’s dark and has some color at the same time, yet not washing the scene out. Keeping the model light and the background dark in a small space is not always easy.”

“Creative Light offers a lot of flexibility. You’re able to take them apart. You don’t always want to use a softbox the way it’s meant to be used. That’s what I like about these products on this shoot. I’m able to use them in different ways than they were designed to be used. Versatility and flexibility -- you need them in tools and that’s what you look for in tools -- something you can use in a lot of different ways.”

A three-foot octa was used overhead to light the model’s face. Creative Light’s new reflector with a handle was also used extensively for fill. A five-foot octa was used from behind. The ionospheric effects were further enhanced in Photoshop by incorporating some vertical streaking.

The aurora borealis phenomenon is an interaction between the Earth’s magnetic field and solar wind. The visually-inspiring collision of charged particles proved to be the spark Baldomero Fernandez was searching for to put his new Creative Light gear to the test. By applying new hardware in unconventional ways, this accomplished photographer achieved stellar results.

The ability to break down the CL softboxes to just use a corner of the reflectors made these tools versatile enough to create the stunning images used in this brochure. By looking at the before and after shots, one can see the quality of light was easily established without the need to completely copy and paste in new backgrounds digitally.

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/ thank you / We appreciate you taking the time to examine the photography presented in this brochure. We hope the photographers represented here and the Creative Light tool s they’ve employed will encourage your own desire to create photos completely original and wholly yours. To see how all the images in this brochure were designed and executed, visit www.creativelight.com.

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© Baldomero Fernandez

334083 . Creative Light carries out continuous development of its products. Specifications are subject to change without notice. 2009 All product photos © Gert Jansson. 37-671.

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www.creativelight.com