World Heart Day 2013 | Sunday, 29th September

Healthy Heart Activities for Football Clubs : Guidance Toolkit

Copyright: European Healthy Stadia Network, 2013 The European Healthy Stadia Network is part-funded by the World Heart Federation through its partnership with UEFA

World Heart Day – Sunday, 29th September 2013 Healthy Heart Activities for Football Clubs: Guidance Toolkit Background to Toolkit

World Heart Day is organised by UEFA’s social responsibility partner, World Heart Federation (WHF). In 2013 the World Heart Federation with the support of UEFA is encouraging the football family to support World Heart Day by raising awareness of heart health and healthier lifestyles through National Football Associations and affiliated clubs.

This toolkit is designed to help your football club develop simple policies, actions and communications outputs in support of World Heart Day on 29th September. The ideas and guidance in the toolkit are very simple to implement, and are backed up with templates, examples and further information from experts in the field. The main aim of developing such initiatives is to make your club’s stadium and environment ‘health promoting’ i.e. an environment that makes it easier for fans, visitors and club staff to make a healthier lifestyle choice. We have given this concept a name – Healthy Stadia® – and there is already a Network of clubs and health organisations across Europe working towards health promoting stadium environments. To find out more, please see www.healthystadia.eu

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What is World Heart Day?

World Heart Day 2013

• World Heart Day is celebrated on

This year’s theme is addressing the importance of a life-course approach to the prevention and control of cardiovascular disease (CVD) with a focus on women and children.

29th September each year. • Created by the World Heart Federation, World Heart Day informs people around the globe that CVD, which includes heart disease and stroke is the world’s leading cause of death, claiming 17.3 million lives each year and highlights the actions that individuals can take to prevent and control CVD. • World Heart Day aims to drive action to educate people that by controlling risk factors such as tobacco use, unhealthy diet and physical inactivity, at least 80% of premature deaths from heart disease and stroke could be avoided. • World Heart Day is a global event during which individuals, families, communities and governments around the world participate in activities to take charge of their heart health and that of others. • A full background document on World Heart Day can be downloaded from the ‘Promoting World Heart Day’ section of this toolkit. For further information regarding World Heart Day, please visit:

A life-course approach is the key to prevention and control of CVD because healthy children lead to healthy adults and healthy adults lead to healthy families and communities. To find out more about this year’s theme and the focus on women and children, please visit: www.worldheartday.org

www.worldheartday.org

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Participating in World Heart Day: 3 Easy Steps > Step 1: Develop a Match Day Activities This toolkit contains advice on how your club and stadium can develop very simple match-day actions to help tackle the three main lifestyle risk factors relating to cardiovascular disease.

Our request: We are asking all participating clubs develop just one action from the themes presented to coincide with a match nearest to the date of WHD on 29th September. If your club is not playing at its home stadium over the weekend of 28th and 29th September, please plan for your match day support the preceding weekend of 21st and 22nd September.

The actions and themes are presented in detail below in the toolkit, and include:

• Physical Activity: To help increase levels of physical activity, we have provided guidance on how to promote active travel – walking and cycling – to your stadium



• Healthier Eating: To assist people improve their diet, we have provided guidance on how to design, prepare and promote healthier eating options at your stadium



• Tobacco Control: To help protect fans, visitors and staff against the acute dangers of second-hand smoke, we have provided guidance on how to develop a tobacco-free stadium policy.

Please see the toolkit section ‘Developing Match Day Actions’ for further details on how to develop healthy lifestyle activities on a match day at your stadium

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> Step 2: Promote World Heart Day to Fans In addition to developing match day actions in support of World Heart Day, there are lots of ways your club and stadium can spread the message about leading a healthy lifestyle and promoting heart health. In the build up to World Heart Day on 29th September we are asking clubs to promote heart health to fans through:

• Communications Outputs: In addition to match day actions, clubs can help to promote World Heart Day and its main aims through communications outputs, including website articles, social media messages, match day announcements, programme articles, player endorsements and press conferences. A full range of communications support devices, e.g. web banner, are included in this toolkit.



• Promotional Materials: The World Heart Federation has produced a range of free campaign materials to download, including general leaflets, posters, and specialist leaflets educating children on heart health.



• Promotional Animated Film: The World Heart Federation has produced a 1 minute animated film which is a simple and fun way of getting the message out to children and parents on the importance of physical activity and healthy eating habits. The film can be hosted on club websites or shown on a big screen on a match day.

Please see the toolkit section ‘Promoting World Heart Day’ for further details on how to access and download the above items.

> Step 3: Registering Your Planned Activities Make a healthy heart your goal

It is very important for us to know more about what you have planned to support World heart Day in 2013. We are asking participating clubs to register their plans through the World Heart Federation’s web portal, which will take less than 5 minutes. Clubs will also be able to submit detailed plans to share with a global audience through the World Heart Day website, and access print ready campaign materials through the registration process. Registration can be accessed at the World Heart Federation’s web portal here

Cardiovascular disease, which includes heart disease and stroke, is the number 1 killer of women worldwide. Help to reduce your risk by playing football, other sports and being physically active.

In celebration of UEFA Women»s Euro 2013 ≈Make a healthy heart your goal∆ and find out how you can lead a longer, better, more active life: www.worldheart.org/womenseuro #EURO2013

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Getting started: Before you start, consider the following:

• Decide which department and person within your club will lead on WHD initiatives – it is likely that you will need to involve people from your operations, communications and website teams to help make your World Heart Day plans a success



• Form a small working group within your club to help plan, deliver and feedback on initiatives – some of the themes and activities will be cross-cutting



• Consider what organisations outside of your club you can partner with – these may be national or regional heart health agencies, whilst you can also receive support from local agencies involved in public health, transport and volunteer groups



• Start planning your health initiatives and publicity at least 4-6 weeks prior to World Heart Day



• Register your planned activities at the World Heart Federation’s web portal here



• If you have any questions please do not hesitate to get in touch with us and we will try and help support you in delivering your planned activities.

CONTACT US

For any questions or support, the key contact person from European Healthy Stadia Network is: Matthew Philpott [email protected] +44 151 2372686

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STEP 1 Developing Match Day Actions Improving Physical Activity: Active Travel Guidance This guidance aims to help people connected with your sports club to be more physically active by encouraging them to adopt active modes of transport such as walking and cycling when they visit your stadium and facilities. Sports clubs and their facilities have a lot to gain from encouraging active travel, including a healthier fan-base, a more active workforce who take less sick leave, through to less pressure on car parking spaces and improved air quality around your stadium. These pages will help you to produce and promote travel directions for fans, visitors and for your staff as part of an ‘active travel strategy’, and contains a template active travel plan to help get you started. World Heart Day – 29th September For World Heart Day we are asking Football Associations, Leagues and their Clubs to consider how they can help to raise levels of physical activity amongst their fans. This is something that clubs can help with by promoting the idea of ‘active travel’ – walking and cycling to their stadium for both matchday and non-matchday activities. We ask clubs to use the following instructions to develop a short active travel plan that can be promoted to fans and visitors through their communications channels. Make sure you try to promote active modes of transport at least 2-4 weeks before World Heart Day, promoting the idea on your website and through marketing channels at your stadium. Finally, always remember to monitor and capture any success stories relating to active travel and other World Heart Day activities – we are especially keen to share your successes with the World Heart Federation and feature them on a global scale with partners.

> 1: Background Information On Physical Activity and Health Physical activity includes the full range of human movement, from walking and cycling or activities of daily living, through to competitive sport, exercise and active hobbies. Physical activity is therefore inherently linked to levels of physical health, mental health and wellbeing. Physical inactivity is a risk factor for cardiovascular diseases, type 2 diabetes, hypertension, some forms of cancer, musculoskeletal diseases and psychological disorders. Lack of physical activity is also one of the critical components that has contributed to the current epidemic of overweight and obesity that is posing a new global challenge to public health. The World Health Organization (WHO) estimates that physical inactivity can be attributed to nearly 600,000 deaths per year in the WHO European Region. According to WHO recommendations published in 2010, adults aged between 18-64 years old need to build up a minimum of 150 minutes of moderate physical activity – the equivalent of brisk walking - each week, the equivalent of 30 minutes on at least 5 days per week. It should be noted that children and young people aged 5–17 years old should accumulate at least 60 minutes of moderate to vigorous intensity physical activity daily.

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Why Encourage Walking and Cycling to Your Stadium? Walking and cycling for everyday trips can play a big part in helping people maintain recommended levels of physical activity, and organisations such as professional sports clubs can help by encouraging their fans, visitors and staff to choose physically active travel.

> 2: Producing Active Travel Plans for Your Stadium

Producing an active travel plan for your stadium is neither difficult nor time consuming, but will need your club to commit to both obtaining suitable information on walking and cycling routes to your stadium, and promoting this information to fans and visitors. Start with the assumption that people should not have to use a car to get to your stadium. Think about how people can get to you on foot, by bicycle or by public transport

As our society has come to rely more and more on the

from the local area and from the nearest train or bus

private car, people are walking and cycling far less, even

station. Then think about what information visitors will

for short trips. Often the car feels like the automatic

need to reach your area by public transport if they are

choice, especially when people are travelling to premises

coming from far afield.

they are unfamiliar with, and this is often the case for fans and visitors to sports stadia – either home or away.

• Travelling to your stadium and facilities The level of detail you will need to give fans and visitors

Healthy and active travel brings other benefits too.

will depend on the area your stadium is situated, and

Reducing car use helps to cut congestion and pressure

different approaches will be appropriate for built up

on car parking, and benefits the environment by

areas and out of town locations.

lowering noise and air pollution, including reducing carbon dioxide emissions which contribute to global

• Walking To Your Stadium 1 – Town Centre Location

climate change.

If your stadium is in a town centre or within approximately 2-3km of a main train station or bus station, you should try to include walking directions detailing safe and well lit pedestrian routes to the stadium. For an urban location, it is likely that fans will be coming from many directions, so instead of providing a single route it may be more effective to provide a map of the stadium indicating walking routes from key points of departure, making sure you detail any signage to the stadium at key points along the route.

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Points of departure to consider are:

• Main train and/or bus station



• Nearby park and ride scheme



• Congregation points in town centre

It may be helpful to include the approximate length of each walking route from start to finish (e.g. 1.5km to stadium), and the average time it will take to walk on a match day (e.g. 25 minutes). For an example of walking directions to an urban stadium, click here

• Walking To Your Stadium 2 – Out of Town Location Even if a stadium is outside of a main urban area, there are still opportunities for people to part walk to your stadium from local train stations, bus stops or out of town car parks near to the stadium. Use the instructions above to provide walking directions and/or a map from local transport hubs near to the stadium. For an example of walking directions to an out of town stadium, click here

• Cycling and Cycle Parking Include information and mapping on cycling routes if your stadium is in an urban area or within approximately 10 km of a main train station or park and ride scheme, especially if the stadium is near to any designated local or national cycling routes. Try to detail whether the cycle route is made up of specified cycling lanes, and the approximate length of the cycling route from main destinations. For an example cycling routes to a stadium, click here

It is also very important to explain where visitors can lock their bicycles. If you don’t have bicycle racks, are there metal railings they can use? Or is there an indoor area where bicycles could be securely stored? As part of your active travel plan, make sure you highlight the positioning of your cycle parking facilities on your map and within your directions, and ensure your stadium stewards and staff are fully briefed. If your premises do not have bicycle parking, consider installing secure and weather-protected racks and signs to help visitors find them.

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> 3: Encouraging Participation Walking and Cycling Groups An original suggestion for promoting walking and cycling to your stadium is the idea of organising groups of fans who meet regularly to walk or cycle together to their local stadium. This practice can either be organised by a club or through representatives from fan groups, with groups meeting at a specified destination (perhaps a local train station or well known landmark) and time for each ‘home match’. This collective approach to active travel will encourage participants to continue to walk or cycle throughout the season. Promoting Active Travel – Making It Happen In order for your active travel plans to be effective, it is essential that your club puts some resource into actually promoting the idea of walking and cycling to your stadium to fans, visitors and your workforce. The easiest way to promote active travel routes is through your club website, but in addition we advise:

• Have a specific page on your website devoted to travelling to the stadium, starting with walking and cycling routes first



• Place a specific news feature on your website promoting active travel



• Use club newsletters and e-bulletins to promote active travel and cycle parking facilities, especially at the start of each season to encourage new attitudes towards active travel

Example Active Travel Plan Template How to find Evergreen Stadium, Anytown

1km. At the first main crossroads you come to, turn

Evergreen Stadium encourages our fans and visitors to

right onto the bridge leading over the river towards the

walk, cycle and use public transport where possible as

stadium – there are clear signs to the stadium at this

part of a healthy lifestyle.

point. Cross the bridge towards the stadium and refer to your ticket to determine which stand and entrance

Evergreen Stadium is just over two kilometres North

you will need to enter the ground.

from the centre of Anytown, in the built up suburb of Upton - see the attached map or type Evergreen

Cycling to the stadium

Stadium into: www.maps.google.com

Anytown is on National Cycle Route 79, with the stadium only 650m from the main route. Cyclists can

Walking to the stadium

follow the walking route from the station detailed

The mostly flat walk from Anytown train station takes

above. There is cycle rack parking for up to 40 bikes

30 minutes. Starting from the station, turn left from

outside the Rodgers Stand on the East side of the

the station main exit onto the High Street. After 500m

stadium, which is signposted outside the stadium.

turn left at the church onto Carling Road for about

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Improving Diet: Healthier Eating Guidance This guidance aims to help catering staff and fans connected with your sports club understand more about the importance of a healthy and balanced diet, and how clubs can work towards offering healthier eating options for visitors at your stadium and facilities. Sports clubs and their facilities have a lot to gain from encouraging healthier eating at their stadium, including increased revenue streams, healthier fans, and a healthier workforce who take less sick leave. The following section offers information covering the key topics of:

• Working towards a healthy and balanced diet



• Healthier preparation, cooking techniques and portion control



• Alternative, healthier matchday options



• Promoting healthier options

In addition, at the end of this section we have included a number of healthier eating recipes to help promote the idea of healthier eating to fans in conjunction with World Heart Day 2013.

World Heart Day – 29th September For World Heart Day we are asking Football Associations, Leagues and their Clubs to consider how they can help to promote healthier eating amongst their fans. Clubs can help to promote healthier eating by working with their catering and commercial departments to develop and promote healthier eating options that can be provided to fans on match day, and visitors to the club for non-match day events. You will need to plan ahead with which healthier options you want to promote in conjunction with World Heart Day, and make sure you try to promote healthier options at least 2-4 weeks before World Heart Day. Finally, always remember to monitor and capture any success stories relating to healthier eating and other World Heart Day activities – we are especially keen to share your successes with the World Heart Federation and feature them on a global scale with partners.

The Importance of Healthy Eating Healthy eating is essential for a healthier lifestyle and can reduce the risk of illness. Poor diets are linked to the increase of Non Communicable Diseases (NCDs) – including cardiovascular diseases, type 2 diabetes and some cancers - which are the leading causes of death globally according to the World Health Organization [WHO]. Other health problems can also occur as a result of an unhealthy diet such as tooth decay. These diseases are preventable and can be avoided if diets match nutritional guidelines, therefore it is important that environments – including sports clubs and their stadia are supportive by offering healthier food options to encourage people to make healthy choices.

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> 1: Guidelines for a Healthy and Balanced Diet

Using Less Salt in Catering

Many people now realize that there is a strong relationship

pressure, which increases the risk of health problems

between the food we eat and our health, for example the importance of eating at least 5 portions of fruit and vegetables per day. Of particular importance is the need for suppliers and individuals to understand the importance of a balanced diet, which means eating a variety of food from each of the major food groups every day. In short, individuals should aim to eat more fruit, vegetables and wholegrain starchy foods, and smaller amounts of meat/fish/eggs/beans, dairy foods, fats (in particular saturated fats) and sugars. Many countries now use pictorial guides such as the ‘Eatwell Plate’ in the UK or ‘MyPlate’ in the US to try and demonstrate the types and quantities of foods needed to maintain a balanced diet, further information on which is available through these links: http://www.nhs.uk/Livewell/Goodfood/Pages/eatwell-

Some salt is necessary for maintaining normal bodily functions. However, too much salt can raise blood such as hypertension, heart disease and stroke. Adults should have no more than 6 grams of salt a day (about one teaspoon), and both caterers and individuals should be aware that around 75% of the salt in our diet comes from everyday foods such as bread, cereals and processed foods. Tips for caterers to reduce levels of salt in their menus include: • Use herbs, spices and fruit juices for flavour, rather than salt • Choose low salt varieties of commercial foods where possible e.g. reduced salt soy sauce • Only use small amounts of processed foods • Cut out or strictly reduce added salt during cooking • Do not provide optional salt (e.g. salt sachets) at catering outlets within the stadium

plate.aspx

Cooking methods

http://www.choosemyplate.gov

The way in which foods are cooked can help to reduce the fat and calorie content of some meals, especially

Importantly for a catering environment such as a sports stadium, a balanced diet means that people don’t have to give up the foods they most enjoy for the sake of their health, rather people just need to eat these foods in smaller quantities and less frequently.

when it comes to mass catering at environments such as sports stadia. Frying and deep frying uses a lot of fat or oil which is often absorbed into the foods increasing its fat and calorie content. Here are some alternative options for cooking foods in a healthier way: • Grilling: Suitable for Meat, Fish, Vegetables,

> 2: Healthier Preparation and Portions To help clubs, catering departments and/or suppliers work towards providing healthier food and drink menus at their stadia, we have included information below on the use of salt, cooking and preparation techniques, and portion control.

Potatoes, Breads • Boiling: Suitable for Vegetables, Potatoes, Beans, Fish, Eggs, Meat, Pasta, Rice • Baking: Suitable for Meat, Fish, Vegetables, Potatoes, Pasta, Rice • Poaching: Suitable for fish or eggs as opposed to frying • Stewing: Suitable for Meats, Vegetables, Beans, Lentils, Pasta, Rice, Apples and some Fruits

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Recipe / meal reformulation tips:

• Cut off any visible fat and skin from all meat. Choose leaner cuts of meat, for example, swap streaky bacon for back bacon



• Use semi-skimmed milk or skimmed milk instead of whole milk



• Use reduced fat margarine and spreads where ever possible and use sparingly, using an oil spray gives a light coating and reducing the amount needed



• Use vegetable oils instead of animal based fats for cooking



• Replace or use less meat with more vegetables and legumes such as beans, peas and lentils in meals i.e. in stews, casseroles or soups. Using less meat can significantly reduce the saturated fat content and also reduces costs as meat is more expensive than vegetables or pulses



• Skim the extra visible fat off casseroles, stews, soups and meat stocks



• Use tomato or vegetable based sauces on pasta, meat or fish dishes rather than cream, butter or cheese based sauces



• Change to pastry topped pies as opposed to all pastry pies as this can reduce the calorie and saturated fat content



• Use lower fat varieties of cheese i.e. cottage cheese and use reduced fat soft cheese



• Choose canned fish in spring water instead of brine or oil



• Ready prepared sauces, soups and gravy can be high in salt and so should be only be used in moderation or low salt varieties purchased instead



• For salads, use vinaigrettes with lemon juice rather than oils is a good way to add flavour to the salad and keep the calorie content low



• Avoid using mayonnaise or adding coleslaw to salads as these are high in saturated fat.

Portion Control Portion control is very important to maintain a healthy weight even if eating a balanced diet. Fans and staff can reduce the number of calories they eat by making healthier choices when it comes to food and drink. In addition to swapping high fat or high sugar foods and drinks for alternatives, people should avoid supersizing or choosing larger options of food or drink. Often ‘super-size’ ‘king size’ ‘Large’ portions and even ‘2 for 1’ offers appear to be good value, however they encourage individuals to consume more calories, fat, sugar and salt than they may need. We would encourage all sports clubs to prohibit the supply of extra large portions for both match day and corporate catering.

> 3: Healthier Menu Alternatives In combination with the preparation, cooking and portion control techniques from the previous section, the following small changes made to menus can make a big impact towards helping individuals achieve a balanced diet. Healthier Main Options

• Offer a range of wholegrain varieties of breads, rolls, wraps - not just white breads



• Try to develop options such as pre-prepared pasta pots and salad pots, stews, lean meat and vegetable kebabs, casseroles or chunky vegetable soups as good alternatives to high fat options such as burgers, pies and pasties



• Rice, pasta, couscous, wholegrain rice, bulgur wheat, baked potatoes or thick potato wedges are a healthier alternative side portion to chips.

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Healthier Snacks • Mixed dried fruit bags (dates, figs, apricots, raisins) • Mixed unsalted / unroasted nuts and seeds bags (almonds, brazil nuts, cashew nuts) • Offer lower fat crisp varieties such as baked crisps or alternatives such as breadsticks, low fat crackers or unsalted / unsweetened plain popcorn. Only offer standard sizes not the larger grab bags. Healthier Drinks • Offer bottled water and/or provision of free tap water • Use semi skimmed or skimmed milk in drinks such as tea, coffee, lattes, hot chocolate without cream • Offer low sugar or ‘diet’ carbonated drinks • Offer no added sugar fruit juices - contributing to five a day.

> 4: Promoting Healthier Options In addition to sports clubs paying closer attention to the type of foods on offer and how they are prepared, it is of major importance for catering and commercial departments within clubs to make sure that any healthier options are both promoted properly, and are priced competitively. If clubs do not take this into account, then it is less likely that healthier foods will sell adequately enough to sustain them as a viable option. Incentives and issues to consider include:

• Seasonal variations: If you are offering healthy options to fans on matchday, it is important that the type of food on offer widely reflects the seasonal temperature, so

into a newsworthy theme that underlines your club’s commitment to health and social responsibility. • Stock: Ensure that popular healthier food items are

go for products such as wholegrain sandwiches, wraps,

restocked at all times so that a healthier choice is

salad and fruit pots in summer, and fresh vegetable

always available.

soups, pasta pots and baked potatoes in colder months. • Pricing: Where possible sell the healthier food / meals

• Players: An excellent way of promoting healthier

at a lower cost to the less healthy alternative i.e. a

catering options is to try

serving of brown rice cheaper than a serving of chips

and enlist the support

to encourage increased sales of healthier food items.

of a club player and the

• Display: At food kiosks and counters, ensure that fruit

use of their image rights

and healthier snacks are at the front of counters, whilst

to promote healthier

try to highlight the availability of healthier options on

foods. For an example of

any menu boards or posters near to or part of kiosks.

how international football players have been used to

• Promotion: In addition to giving healthier options

promote healthier eating, please consult the Eat for

greater prominence at food outlets, try to use simple

Goals! book developed by the World Heart Federation,

marketing techniques such as posters, flyers and

UEFA and European Commission.

money off vouchers, and utilise your club marketing

To find out more about Eat For Goals, click here

channels (website, e-bulletins, CRM) to promote your healthier options. Try to turn healthier eating options

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> 5: Playing at Home! Simple Healthy Recipes In addition to the guidance offered above to help clubs offer healthier food options, another way clubs can help to promote their food on match day and to promote healthier eating at home for fans, is to use the following ‘cook at home’ healthier recipes. The following meals use alternative cooking methods and low fat, sugar and salt ingredients making them a healthier option. All recipes are adaptable and other ingredients can be easily added or changed to increase variety. For this year’s World Heart Day, we ask clubs to format the following recipes using club branding and players, and to circulate the healthier recipes to fans through online and printed media.

Tomato Pasta

Method 1. Heat the oil in a saucepan or frying pan. Cook the onion on a medium heat until it’s soft. 2. Add the garlic and cook for another minute. Make sure the pan is not too hot when you add the garlic as it burns easily. Burnt garlic will make the sauce taste bitter. 3. Add the tin of chopped tomatoes, tomato purée and mixed herbs. 4. Simmer gently for 15 minutes until the sauce is thick and rich.

Serves: 2 adults Preparation time: 5 minutes

5. Add black pepper to taste.

Cooking time: 35 minutes

6. Cook the pasta according to packet instructions and serve topped with fresh herbs.

Nutritional information: Serving suggestion: Fat

Sat Fat

Sugar

Salt

Calories per portion 460g

3.5g Low

0.4g Low

11.5g Low

0.3g Low

307kcal

Ingredients • 1 teaspoon of oil • 1 onion, finely chopped • 1 garlic clove, finely chopped

• Can be served hot or cold • Add a tin of tuna in spring water or some sliced vegetables to the sauce at step 3. e.g mushrooms, sweet corn, spinach, peppers or courgettes • Chicken, beef, lean mince, fish, lentils or beans can also be added • The sauce can be used separately as part of other

• 1 tin of chopped tomatoes

dishes e.g. pour the sauce over fish fillets and bake in

• 2 tablespoon tomato purée

the oven at 180C or gas mark 4 for 15 to 20 minutes.

• a pinch of mixed dried or fresh herbs

Or use as a base for chilli con carne, lasagne and

• black pepper to taste

spaghetti bolognaise.

• 210g uncooked pasta

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Hearty Vegetable Soup

Serving suggestion: • Serve with a warm crusty wholemeal roll or bagel. • Brown rice, beans or lentils can be used instead of pasta

Healthy Potato Wedges

Serves: 6 adults Preparation time: 20 mins Cooking time: 25 mins Nutritional information: Fat

Sat Fat

Sugar

Salt

Calories per portion 309g

1.9g Low

0.3g Low

4.9g Low

0.1g Low

78kcal

Serves: 4 adults Preparation time: 10 minutes Cooking time: 30 minutes

Ingredients • ½ tablespoon vegetable oil

Nutritional information:

• 1 medium onion, sliced • 2 small carrots, sliced

Fat

Sat Fat

Sugar

Salt

Calories per portion 1/4 recipe

4.0g Low

0.4g Low

1.5g Low

Trace

100kcal

• 3 sticks of celery, sliced • 1 tin of chopped tomatoes • 80g green beans • 1½ tablespoon tomato purée

Ingredients:

• 1 leek, sliced

• 4 large potatoes

• 80g frozen peas

• 1 tablespoon olive oil

• 50g dried pasta

• Seasoning such as black pepper, garlic, chilli or herbs

• 1 litre of boiling water • pepper to taste

Method:

• 1½ teaspoon of dried herbs

1. Preheat the oven to 200 C or gas mark 6 2. Cut the potatoes into thick wedges [the thicker the

Method 1. Heat the oil in a large pan, add the onions, carrots, leeks and celery and fry until sizzling. Lower the heat, cover and cook gently for five minutes, stirring if needed. 2. Add the tin of tomatoes, water, tomato purée, beans and frozen peas. Raise the heat to maximum. Bring to the boil and add the pasta, herbs and pepper. 3. Lower the heat and simmer for 15 minutes or until the pasta is cooked, stirring frequently to make sure

wedges the better] 3. Then place the wedges into a plastic sandwich bag or bowl and mix well with the oil and seasonings 4. Place the wedges on a baking tray and bake in the oven for 20 -30 minutes until golden brown and crispy Serving suggestion: Serve with tomato and onion salsa and low fat mint yogurt. These are a great alternative option for chips.

the pasta doesn’t stick.

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Tobacco Control: Tobacco-Free Stadia Guidance

This guidance aims to help your club develop and enforce a tobacco-free stadium policy, and to allow all people connected with your sports club to enjoy clean air that is free from second hand smoke. Sports clubs and their facilities have a lot to gain from adopting a tobacco-free policy, protecting fans, visitors and members of club staff from known harm caused by second hand smoke, and developing an environment to help people quit smoking. In short, tobacco-free environments are good for everyone’s health and adoption of a tobacco-free policy will ensure that football fans from around your country will be able to enjoy the clean air that represents an international standard of comfort and safety that has come to be expected and taken for granted at major sports events. These pages will give you further information on:

• Reasons for implementing a tobacco-free policy at your stadium



• Promotion and Communications Tools



• Enforcing the policy and non-compliance

Some of the following information and templates are based upon guidelines on tobacco-free sports and mega events developed by World Health Organisation and the International Union Against Tuberculosis and Lung Disease. For more templates and information on tobacco-free events and to view these documents, please go to: http://tinyurl.com/pert7gz http://tinyurl.com/nlkrfbj

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World Heart Day - 29th September For World Heart Day we are asking Football Associations, Leagues and their Clubs to consider how they can help to protect fans health by imposing a ban on the sale, promotion and use of all tobacco products – including chewing tobacco - at their stadium. Whilst this may seem daunting for some clubs who do not have any current club policy or national legislation to help support this practice, producing and enforcing a tobacco-free policy is easier than you think. Ideally we would ask clubs to enforce a tobacco-free policy across all of your matches from World Heart Day onwards. However, we do realise this may be more difficult for certain clubs to achieve owing to a lack of national smoke-free legislation and the use of ‘open stands’ in their stadium. Therefore, as a minimum requirement, we are asking clubs to enforce a tobaccofree stadium policy for one day in the name of World Heart Day, preferably to coincide with the game closest to 29th September. In addition we suggest that you get support from your local heart health agency or stop smoking service to have volunteers or staff available on match-day to speak to fans and staff interested in giving up smoking; over 60% of smokers want to quit, and they are 4 times more likely to do so with professional support. Finally, always remember to monitor and capture any success stories relating to tobacco control and other World Heart Day activities – we are especially keen to share your successes with the World Heart Federation and feature them on a global scale with partners.

> 1: Tobacco-Free Stadia Why & What

Dangers of Second-Hand Smoke (SHS) The evidence concerning smoking and the inhalation of second-hand smoke is now incontrovertible: tobacco use is quite simply the single largest preventable cause of premature death and disease around the world, whilst the overwhelming evidence states that SHS causes serious disease, disability and death. Scientific evidence shows that there is no safe level of exposure to SHS, and more than 600,000 people die from diseases caused by exposure to second-hand smoke worldwide. In addition to the health benefits of a tobacco-free environment, we would argue that banning second-hand smoke in stadia – whether in enclosed or open stands – is simply a matter of respecting human rights. Children are especially at risk from the effects of SHS because they have smaller blood vessels and their organs are still developing. Children breathe faster and therefore breathe in more toxic chemicals than adults, but in an enclosed environment such as a stadium, they do not have a choice in the air they breathe. Specific damage to children from SHS includes: • Doubling the risk of developing asthma • A five-fold increased risk of sudden infant cot death •A  four-fold increased likelihood of developing middle ear infections and partial deafness • I ncreased breathing and chest problems such as bronchitis.

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Developing a Tobacco-Free Environment Many football stadia across Europe are already declared as ‘smoke-free’ environments, either through national legislation that covers the stadium environment (e.g. Ireland), or specific clubs who have decided to implement a club-led policy under their own mandate (e.g. FC Barcelona). Even when clubs have enforced a ‘smoke-free’ policy at their stadium, it is sometimes the case that this does not cover all stands, offices and communal areas at the club, whilst there may still be sale of tobacco products within the perimeter of the stadium. A tobacco-free stadium environment is therefore more comprehensive than one with a basic smoke-free policy, and should include: • A complete ban on smoking and use of all tobacco products within the stadium, including: all enclosed and open stands, thoroughfares, corporate hospitality, media facilities, pitch-side facilities, queuing areas, eating areas, toilets, changing rooms, offices, venue vehicles, mix zones • A complete ban on the sale of tobacco products (including chewing tobacco) within the perimeter of the stadium • A complete ban on tobacco advertising, and the promotion or sponsorship of tobacco products or companies within the stadium • A ban on lighters, matches and open flames within the perimeter of stadia • An aspiration on behalf of the club to inform and educate the public as to why it has adopted a tobacco-free policy, and the harm of smoking and second-hand smoke • No exemptions such as designated smoking areas to be allowed under the tobacco-free policy. As part of the policy it is important to state the commencement date of the policy, and to give further information internally (in particular stewards and safety managers) and to both fans and visitors on exactly who is affected by the policy. A template policy statement including this information is included for your own use at the end of this section.

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> 2: Promotion and Communications Tools for a Tobacco-Free Stadia Policy Promoting the Policy Promoting your tobacco-free stadium policy, for either World Heart Day or the foreseeable future, is vital to the success of how well the policy is adopted by both staff and fans. In addition to the policy itself, you will need to consider drawing up a list of points as to why you are adopting the policy, including key information on the dangers of second-hand smoke and the acute dangers this presents to children. If possible, try to get the policy endorsed by a well known player or representative from the club. Recommendations for promoting the tobacco-free policy to all stakeholders include: • Develop a communications plan (target audience, timeline, messages, and who will deliver them) • The tobacco-free stadium policy should be made public prior to and on the day of the first game it affects (e.g. on the official website, match programme, and on match tickets) and should include an enforcement and monitoring mechanism at the stadium • In addition to training (see below) develop simple guidelines for stewards, staff and any volunteers so they can enforce and communicate the tobacco-free policy easily to fans. • Ensure continuous advocacy of the policy during the event e.g. at half time. Have one or two very clear messages concerning the dangers of tobacco usage and second-hand smoke, and how your club is committed to promoting a healthy environment to fans, visitors and staff. Communications Tools Within the Stadium In addition to promoting the tobacco-free stadium policy to stakeholders through your communications plan and in advance of a match, it is important to plan how you will deliver key messages and warnings within the stadium environment on a match-day. Tools and techniques to consider include: • Use of internationally recognised no-smoking signs and development of key policy/penalty information for use across the stadium (internal and external) • Development of signage placement strategy for each stadium e.g. priority or ‘hot spot’ locations such as eating areas, toilets etc. • Produce simple scripts for public address announcements in and outside the stadium • Smoke-free messages and use of no smoking signs on any big screens or electronic notice boards

> 3: Enforcing the Policy and Non-Compliance It is important that staff, stewards, security personnel and volunteers working at your stadium are trained in how to monitor and enforce the tobacco-free policy, and will be able to explain why this policy has been adopted. If possible, a short training programme of 30 minutes length should be developed for staff to let them know more about the tobaccofree policy, including how and when it will be implemented, who will be responsible for enforcing it and the relative duties of staff, and the role of staff in communicating that the stadium is tobacco-free.nTraining of staff should be in small groups, and in addition to slides should include role playing to help staff prepare for handling breaches and complaints, and utilise printed materials for further reference. Enforcement training should include information on:

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• Rationale: Facts on smoking and second-hand smoke, in particular effects on children, and benefits of a tobacco-free stadium for all (include fire safety & litter)



• Policy summary: What does the tobacco-free stadium policy cover, who does it affect, and when will it come into force



• Legal regulations: Provide details of any national or local smoke-free legislation that backs up the policy and related penalties



• Promotion: Overview of how the policy will be communicated prior to the policy activation and tools used to communicate the policy on match-days



• Graduated Response: Details on a tiered response system, starting with verbal warnings and increasing to a senior staff intervention, and appropriate penalties if warning are ignored



• Penalties: If the offence continues, a senior member of staff will intervene, with the ultimate penalty for persistent offenders being ejection from the stadium.

Example Tobacco-Free Policy Statement

Rationale

Anytown Football Club recognizes that

tobacco use and exposure to second-hand smoke is

There are no designated smoking areas within the stadium.

imposed a tobacco-free stadium policy that will apply to

Ban on advertising and sale of tobacco products There will be no tobacco sales, advertising,

all internal and external areas within the perimeter of

promotion or sponsorship of any form within Evergreen

Evergreen Stadium.

Stadium. No lighters, matches or open flames are allowed

severely harmful to health. The club has therefore

in the stadium.

Timing The commencement date for the policy is 29th September [or date near to World Heart Day]

Enforcement and non-complianc Staff, security personnel and volunteers at the stadium should be trained

Who is affected by the policy This policy is in the

in how to monitor and enforce the tobacco-free policy, and

interest of fans, visitors and staff. The policy applies to all

will be able to explain why this policy has been adopted.

managers, staff, volunteers, officials, players, coaches and

Any person using, selling or promoting tobacco will politely

all visitors to Evergreen Stadium.

be asked to stop and reminded about the tobacco-free policy and regulations. If the offence continues, a senior

Smoke-free Areas This venue will use internationally

member of staff will intervene, with the ultimate penalty

recognised no-smoking signs and other appropriate media

for persistent offenders being ejection from the stadium.

(loud speaker announcements, use of TV screens, leaflets

A small prompt card detailing the policy and related

from stewards) to inform visitors that all indoor and

penalties will be available to staff as a policy reinforcement

external areas within the stadium perimeter are smoke-

and educational tool.

free. There will be no ashtrays or other smoking cues. Smoke-free areas will include:

Policy Review This policy will be reviewed immediately

• Enclosed & open stands • Toilets • Concourses

upon implementation, following the results of monitoring,

• Entrances & exits • Dining Areas • Hospitality rooms

and then on a periodic basis thereafter. This will ensure

• Offices • Changing rooms • Pitch-side areas

that the policy is sustained, effective and up to date.

Exemptions The venue is tobacco-free and there are no

Signed and dated by Management of Evergreen Stadium:

exemptions in terms of personnel or locations for smoking.

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STEP 2 Promoting World Heart Day In addition to developing match day actions in support of World Heart Day, there are lots of ways your club and stadium can spread the message about leading a healthy lifestyle and promoting heart health. World Heart Federation (WHF), national heart foundations and organisations around the globe will be generating lots of media coverage in the build up to this year’s World Heart Day. Media coverage during previous years has been excellent and we hope to generate even more in 2013. Communications Outputs In addition to match day actions, clubs can help to promote World Heart Day and it main aims through a wide range of communications outputs. A full range of communications support tools such as template press releases, and website banners are presented below to help you with your chosen actions. As you are a football club, to help gain publicity for your World Heart Day actions, try to get the support of club players, legends or key staff if possible. This is a great way to increase interest quickly in your communications and events planned for World Heart Day. At the least, get a written statement of support from a club player or VIP which you can quote with any communications outputs. Please consider promoting World Heart Day in the build up to 29th September through the following sources: • Website articles in build up to World Heart Day and over weekend of 28-29th September • Press releases to national and local media • Photo call and / or press conference with players or club VIPs in support of World Heart Day • Social media outputs, in particular Twitter and Facebook platforms • On pitch activities in support of World Heart Day on match days – promotional shirts for players and mascots, promotional flags, fan mosaics etc. • Match day announcements supporting World Heart Day over public address system • Use of big screen or scoreboard to promote World Heart Day • Written article in your match day programme promoting World Heart Day and your chosen actions in support of heart health.

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Support Tools for Communications Outputs (click title to download):

• Infographic on Physical Activity

This infographic

highlights the benefits of physical activity from childhood to adulthood. It can be displayed on your

• Press Release Templates

To support your media

website, social media sites, or blog; or you can print

engagement activities we will provide you with press

out a large version of the infographic to showcase at a

release templates in the build up to World Heart Day.

press conference or at a match. You may also want to

You will be able to access the global “ready to use”

share it with your media contacts.

press release, which announces World Heart Day to the media, and talks about this year’s women and children theme. You will also be able to access a template release for your adaptation to make it relevant for your local and national media. You may choose to add information about your match day activities, and to add quotes from club players and VIPs. • World Heart Day Backgrounder

This is a short,

one-page backgrounder providing general information about World Heart Day, its objectives, and the call to action. You can distribute this document to journalists and other stakeholders, but it may also be used by

• World Heart Day Images

you as a source of information if you are drafting other

You can download the World Heart Day 2013 key image

local World Heart Day materials, or information about

and web banner to help support your communications

World Heart Day for your website.

outputs by clicking on the link and typing in the following login details to access the materials:

• Inforgraphic on Women and Children T  his infographic reveals the global CVD burden and

USERNAME: 91WHD2013members PASSWORD: HealthyHeart.

highlights actions that can be taken to protect the heart health of women and children. • World Heart Day Social Media Messages T  his document provides you with sample tweets and Facebook posts that will help you promote World Heart Day 2013 through social media.

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Promotional Materials for Download The World Heart Federation has produced a range of campaign materials to download that can be used with your match day or community activities to promote World Heart Day. Please note that you will have to use the login details included below, whilst print ready files for campaign materials can also be obtained through the World Heart Day registration process described in the final section below. All users are subject to copyrights and permissions owned by World Heart Federation. World Heart Day material can only be published with the following copyright statement within the image or next to it: © World Heart Federation • Poster:

This year’s World Heart Day 2013 poster can be used to generate public awareness of World Heart Day.

This poster can be printed for use at events, or posted on your website and social media sites.

Click on the title above and type in the login details to access the material:

USERNAME: 91WHD2013members PASSWORD: HealthyHeart • Leaflets for the General Public:

This year World Heart Federation has developed leaflets with targeted messaging

for three age groups: children (5-17 years), adults (18-64 years) and seniors (65 years and above). Each leaflet provides educational background information on CVD in relation to its age group, and also sets out tips on how to reduce CVD risk, by taking action such as eating a heart-healthy diet, being active, and avoiding tobacco use for example.

Click on the title above and type in the login details to access the material:



USERNAME: 91WHD2013members PASSWORD: HealthyHeart

• Leaflet for Children:

This leaflet specifically targets children aged approximately 7–10 years, to educate them

about heart-healthy behaviour. This leaflet can be handed out at World Heart Day events. You may also want to consider distributing it to schools and healthcare centres in your area.

Click on the title above and type in the login details to access the material:



USERNAME: 91WHD2013members PASSWORD: HealthyHeart

Promotional Animated Film The World Heart Federation has also produced a 1 minute animated film which is a simple and fun way of getting the message out to children and parents on the importance of physical activity and healthy eating habits. The film is endorsed by UEFA, and can be hosted on club websites or shown on a big screen on match day. Access the film here

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STEP 3 Registering Your Planned Activities Each year the success stories from World Heart Day get bigger and bigger, and the World Heart Federation, UEFA and European Healthy Stadia Network are all keen to share information about football club’s activities in support of World Heart Day through their websites and social media channels. However, to share these successes it is very important for us to know more about what you have planned and will hopefully achieve in support of World Heart Day in 2013. Gathering information about your success and using this to evaluate your match day and communications activities is also important to assess lessons learned for next year’s activities. The good news is that World Heart Federation has put together a very simple registration form for clubs to submit their plans for World Heart Day. This registration will take less than 5 minutes to complete, and will also allow clubs to upload detailed plans of their actions which will feature on the World Heart Day website. In addition, by completing the registration process, clubs will be able to order print ready files of the posters and campaign materials mentioned in the previous section of the toolkit. CONTACT US Please can we ask all clubs supporting World Heart Day to spend less than 5 minutes to complete the registration form that can be accessed at the World Heart Federation’s website: World Heart Day Registration Form

If you have any questions on World Heart Day and the information containes in this toolkit, feel free to contact either European Healthy Stadia or World Heart Federation. The key contacts are: CONTACT US European Healthy Stadia Network:

World Heart Federation:

Matthew Philpott

Cynthia Haro

[email protected]

[email protected]

www.healthystadia.eu

www.worldheart.org

Acknowledgments Many thanks to the following organisations for their assistance and input into this document: World Heart Federation, UEFA, Sustrans, Arsenal FC, Nottingham Forrest FC, Coventry City FC, Heart of Mersey, NHS Choices (UK), United States Department of Agriculture, Manchester City FC, World Health Organisation (Western Pacific Region), International Union Against Tuberculosis and Lung Disease, theoriginalwinger.com, Campaign for Better Transport, Spanish Heart Foundation, FC Atlético Madrid, Brighton and Hove Albion FC, Brake Bros. Ltd, Aviva Stadium.

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