With a zest for life and a healthy appetite! Norwegian premium dog food with high nutritive value and unbeatable taste

EM

IU M

d

Norwegian premium dog food

Recommended by veterinary Trude Moestue

o

d

PR

Give your dog APPETITT premium dog food that is carefully customized to your dog's needs and watch it enjoy a healthy food that really tastes good!

og fo

Norwegian premium dog food

Good health gives an appetite for life

Hallgeir Sterten, with a PhD from the Norwegian University of Life Sciences at Ås, now head of research and development at Appetitt.

Karin Herfindal, laboratory technician

Head of R&D, PhD Nutrition Physiology, says "good health gives an appetite for life". This thought lies behind the development of a premium Norwegian dog food, Appetitt. "It is not enough by far that the nutritional content mirrors the dog's nutritional needs depending on its race, size, stage of life and level of activity. The nutrients must also have optimal accessibility in the digestive and metabolic processes". Unbeatable taste is important in order for the dog to eat its allotted daily ration and be fed the nutrients it needs. The raw materials are of premium quality, with strict focus on the nutrients' digestibility. Norwegian marine raw materials, with a natural high content of glucosamine and chondroitin are used to prevent bone- and joint disorders. MacroGard is used to stimulate the immune system that is important to the dog's health. Appetitt contains the right fructo-oligosaccharides (FOS) in the quantity most beneficiary to the digestive micro flora, securing good utilization of the food. The choice of raw materials is based on scientific tests and studies. The raw material quality control is subject to the Food Safety Authority in addition to our own high standards. The University of Life Sciences at Ås

Quality of life born out of science and experience Highly considered veterinary, Trude Moestue knows that science and experience must go hand in hand in order to secure animals the quality of life they deserve. Preventative action must likewise receive the same careful attention as the treatment of disease and injuries. "Malnutrition can be as harmful to animals as to humans", says Moestue, "though many animal owners give little thought to what their animals actually eat. The food served to animals used to be of highly variable quality, and a lot of it actually harmful. A stricter focus on a well balanced diet helps animals utilize the abilities given by nature, and ensures that they stay happier and healthier. A working dog i.e. is neither much use to itself nor to its owner if it barely manages to walk a mile a day!" Trude Moestue is under contract to Appetitt, as a veterinary, to participate in the development of dog food. We heartily agree with her view that healthy dogs are happy dogs!

www.appetitt.com

The production facility at Vaksdal

Lasse Ulveraker, division leader Pet Food

Anne Karin Fossdal, Process operator

Trude Moestue, veterinary

IU M

d

o

d

PR

A scientifically developed Norwegian premium dog food! I

EM

og fo

I

I I

FOS – optimal digestion

Strong joints and bones

Highly digestible nutrients

Optimal ratio of omega-3/omega-6

Extra energy

CLA and Karnitin for improved weight control

Scientifically developed and tested food Today we know a lot about what the different breeds of dogs natural needs in the way of daily nutrition. The development of Appetitt is based on this knowledge. By testing and testing again, using the most highly recognized scientific methods, our Head of R&D, Hallgeir Sterten, has arrived at a perfect recipe. The basis for ensuring that Appetitt has the optimal combination of nutrients is found within various research communities, including at the University of Life Sciences at Ås. Enjoy! Appetitt's unbeatable taste gives the dog a good appetite and maximum wellness. The delicious taste of Appetitt - the new Norwegian premium dog food - is largely the result of the high percentage of pure meat. The low level of carbon hydrates consists mainly of

corn, rice and wheat suitable for human consumption. Appetitt premium dog food is just as dogs want it - fresh and tasty. A product of Norway.

effect on skin, coat and joints. Appetitt has a high level of natural antioxidants like vitamins E and C, which are so important to the dog's health.

Highly digestible protein

Continuous research and development

Appetitt contains only raw materials of animal origin with high biological values giving a composition of amino acids reflecting the dog's needs. Thus avoiding indigestible surplus proteins, and the dog is spared the stressful process of getting rid of them.

Appetitt dog food is produced at Vaksdal near Bergen. Raw materials and the end product are both subject to quality control by the Food Safety Authority. Digestibility and nutritive value is continually tested at the University of Life Sciences at Ås near Oslo. The finished product is distributed from Vaksdal to our partners, veterinarians and pet shops in Norway and Sweden.

High quality fat for good health, skin and coats The fat in Appetitt is basically chicken fat of superior quality. This, and Norwegian salmon fat, produce the taste that is unique to Appetitt and provides the right balance between the omega-3 and omega-6 fatty acids. The vital fatty acids EPA and DHA are richly present. These have a positive

www.appetitt.com

A stronger immune system and better intestinal health The natural ingredient MacroGard® is a beta glycan that works with the omega-3 fatty acids and the vitamins C and E to build and strengthen the dog's immune system in a natural way. FOS - fructooligosaccharides enhance intestinal health by stimulating the creation of a good micro flora throughout the intestinal channel.

Appetitt dog food is the result of huge investments in research and development led by AgriPet. We enjoy clos cooperation with research environments in Norway and abroad. Continuously updating our knowledge and market information ensures that our dog food is consistent with the norms regarding healthy dog food.

5

IU M

d

o

d

PR

EM

Chose the food most suitable to your dog

og fo

The range of Appetitt premium quality dog food is divided into 3 categories: Food for small, medium sized and large dogs. The content of energy, protein, fat, minerals and vitamins in the different Appetitt types is optimized to fulfil the needs of dogs of various sizes. Appetitt will always provide a type suitable to your dog. Appetitt comes in handy consumer friendly packaging. The food is produced in small, medium and large bites according to the dogs they are suitable for. Small bites for small dogs, medium sized bites for medium sized dogs and large bites for large dogs. Appetitt Energy and Appetitt Extreme are produced in medium sized bits suitable for all active or hard working dogs.

Puppy Small breed: Under 10 kg adult weight Medium breed: 10 – 25 kg adult weight Large breed: Over 25 kg adult weight

Adult lamb & rice Small breed: Under 10 kg adult weight Medium breed: 10 – 25 kg adult weight Large breed: Over 25 kg adult weight

Adult chicken Small breed: Under 10 kg adult weight Medium breed: 10 – 25 kg adult weight Large breed: Over 25 kg adult weight

Energy Extreme Light Senior

Norwegian premium dog food

6

www.appetitt.com

7

With a zest for life and a healthy appetite! Norwegian premium dog food with high nutritive value and unbeatable taste

EM

IU M

d

Norwegian premium dog food

Recommended by veterinary Trude Moestue

o

d

PR

Give your dog APPETITT premium dog food that is carefully customized to your dog's needs and watch it enjoy a healthy food that really tastes good!

og fo

Norwegian premium dog food