tourism & culturE dossier

Who we are: Hatching Communications Hatching is a boutique, full-service communications agency with maturity in managing the public relations for international and national destinations and brands. We work very closely with our clients operating as an extension of their own office in the Australian market. Focusing on our expertise and passions in the areas of tourism, arts & culture and health & wellbeing, we provide our clients with a complete range of communications tools and services to strengthen their brand, share their news with the world and deepen their relationships with the target market. Our tailored campaigns encompass creative brand strategy, public relations, traditional media relations, consumer facing events, social media management, sponsorships, partnerships, content creation and internal communications.

Case Studies

Contents

06-08 Ocean House - Great Ocean Road 09-11 Mandarin Oriental Hotel Group 12-14 MONA 15-17 Crown Resorts 18-19 City of Melbourne’s Melbourne

Music Week 2013

20-24 Tuula Vintage at Mulia, Nusa Dua 25-27 Royal Mail Hotel

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Ocean House Great Ocean Road

Designed by Robert Mills Architects & Interior, Ocean House Lorne is one of the world’s great micro hotels. Overlooking Victoria’s Great Ocean Road and Otway Ranges, it is a beach retreat that challenges convention and redefines holiday accommodation.

Task: -- Raise national and international awareness of Ocean House and architect, Rob Mills -- Increase social media following and engagement -- Increase bookings

Action: -- Implement a Visiting Journalist Program and host national media -- Develop a range of newsworthy travel packages that showcase the property and Great Ocean Road -- Establish partnerships with like-minded organisations (ie Brae, The Beach People) -- Position the property as a photo shoot destination for fashion brands -- Host an instameet and engage key travel bloggers and social media influencers to post content that will grow Ocean House’s Instagram account @ oceanhousegreatoceanroad

Result: -- Thousands of additional Instagram followers -- Media coverage in major Australian and International travel publications -- Ocean House weekend stays are now booked out up to six months in advance

CAS E S TUDY

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Ocean House in Lorne - Broadsheet Melbourne - Broadsheet

Ocean House Great Ocean Road

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Driving Australia's Great Ocean Road? Check Into Ocean House

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Written by Aubrey Daquinag

Food & Drink

March 16, 2015

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© 2014 Condé Nast. All rights reserved Use of this site constitutes acceptance of our User Agreement (effective 1/2/14) and Privacy Policy (effective 1/2/14). Your California Privacy Rights The material on this site may not be

OPPOSITE: The view across Loutit Bay; North Lorne beach is outside the front door. THIS PAGE: Ocean House exploits raw concrete and polished timber.

Photography: Caitlin Mills

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reproduced, distributed, transmitted, cached or otherwise used, except with

A Seaside Refuge at Ocean House in Lorne

the prior written permission of Condé Nast.

BY TACEY RYCHTER 09th April 2015

Courtesy Ocean House

One of Australia’s most exquisite architectural stays is only a couple of hours along the Great Ocean Road. All Jobs

Just where the Great Ocean Road starts to blur with dark greenery as you move into the edge of the Otways you’ll find this striking home in North Lorne.

    has hydraulic heating, so it can be “Everyone paints everything freezing outside or raining and you white,” he continues. “It’s actually still feel fantastic.” a bit of a problem. It’s too hard to Mills adds it’s all about easy live with. So we went grey; I love living. “Well, that concrete floor is grey, it’s really rewarding. You won’t impossible to damage, so you live believe how calming it is. So with on it in quite a relaxed way because the timber ceiling, we rubbed chalk you know it doesn’t matter what you into it to bring it into the same family do,” he explains. as the grey stucco wall colour.” Another key ingredient is unity Ultimately, Mills recalls the between land, architecture and best piece of advice he received interiors. Mills says too often from his grandfather, who was a competing ideas and egos lead to professor of law and vice-chancellor a finished project that isn’t unified of Melbourne University. Mills had and complete. “We start with the to write an essay on why he wanted architecture, but the way we dress to be an architect to get into the the interior is all conceived as one course. “I asked him, ‘What do you FEATURE HOLIDAY HOMES thing and each>object belongs reckon?’ And he said, ‘Architecture beside the other or together with the is all about designing spaces for rest. And that gives you a complete people.’ And that’s really guided environment that makes sense; it’s me because he highlighted that it not split; it’s not schizophrenic.” is actually about the people. Mills used a consolidated “I’m like a tailor. We’re very approach on the interior, saying the particular about the clothes we last thing your eyes want to do on wear; it’s the same with a building. he beach house,You thecan’t design individual. When he built the holiday is be overwhelmed by detail something for a and objects fighting for attention. client that they’resculpturally not comfortable timber shack, the country striking Ocean House “Essentially, I wantcottage your eye – a holiday ‘wearing’. You have putGreat yourself home, ontothe Ocean Road in Lorne, to just travel over the space, one side as an architect. You’ve an escape out oftothe in regional Victoria, he was aiming uninterrupted. If you use a variety got a duty to really understand who big smoke, comes in all to create a sensory experience, of colours or materials you are at they are and what they are because shapeseffect. and sizes. beautiful risk of creating that staccato they are building using their own house. materials and fabrics Buta one thread Asto build what to achieve an effortless, serene place But if you have singular tonalis common. “I get I want when background, eye just flows. I do my we your appreciate the true luxury of aown projects.” to unwind. “Ultimately, we wanted it

getaway, respite, time away and disconnecting from the everyday, the key ingredients of what makes a great holiday home, regardless of location or owner, become similar, and deceptively simple. Melbourne-based architect Rob Mills says it all starts with great land: “Our mantra is ‘Great land plus great architecture, interiors, and technology give you great living’. “You’re aiming to find land with privacy, amazing views, great quality of air, preferably a fantastic green landscape that you can walk into and be cool, shaded by trees. Once we’ve got the land, we then discover what our clients want to build – often they’ll be searching for something that’s really unique.” And Mills certainly knows unique. His firm Robert Mills Architects and Interior Designers creates residential living for what he refers to as the “top 0.01 per cent of Australia’s population” (by wealth) and those projects are luxurious, contemporary, streamlined, minimalist, industrial,

to be unadorned and very simple,” 23 he says. AUTUMN And the best2 0bit? 1 5 The holiday home is in fact Mills’s own, and is available for rental. Finished three years ago, Ocean House originally had far more modest ambitions. “It was just going to be a timber shack for us and then it changed to be something much more substantial because the Victorian fires came through, the regulations changed, and I had to go to concrete,” he explains. “And when I went to concrete it became much, much more expensive to build. Then I thought of renting it out for the first time, and it’s been such a great experience for us.” Why? “It feels good to be able to share the house, to be honest, believe it or not. And for an architect it means that people have access to your work that they wouldn’t ordinarily have, so it’s good from that point of view also.” With unassuming exteriors from

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Digital Manager

This is more than a dream home, it’s a castle. It actually is, though – not just in the obvious elements (the thematic grey, spiral staircases and a fortress-like lookout), but in its character. Without being imperial or imposing, it exudes strength and endurance. It is built to withstand fire, howling storms and generations to come. Aside from a couple of furnishings, this place is virtually unbreakable. The floors – the very foundations the house is built from – are raw concrete. The rest is raw timber, glass and steel.

NSW

↓ Spicers Sangoma

Retreat, Blue Mountains

https://www.broadsheet.com.au/melbourne/art-and-design/article/seaside-refuge-ocea... 10/12/2015

spicersretreats.com

It’s only an hour’s drive from Sydney but this retreat – run by Spicers Group – feels like another world. It’s surrounded by native bush, nestled on a hill with valley views and has just five suites. Our favourite? The African-themed Tent Suite with its Philippe Starckdesigned two-person bathtub. There’s also a heated pool on site – the ideal post-sunset spot to take in the surrounding cliffs’ dramatic silhouette rising against the backdrop of a twilight-blue sky.

http://www.cntraveler.com/stories/2015-03-16/driving-australias-great-ocean-road-ch...

10/12/2015

AK ASH ARORA

(http://www.sporteluxe.com)

VIC

Ocean House, Great Ocean Road

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the street level, Ocean House is a multi-level glass, timber and concrete pavilion that delights upon entering and with further discovery. Mills says the purpose of a great holiday home is to be taken into a new world. “You don’t want to reproduce what you live in,” he explains. “You want to go somewhere that gives you a completely different experience, gives you a summer experience and a winter experience. It needs to be both. The mistake most people make with beach houses is they’re freezing in winter; they don’t put proper heating in. Ocean House

QLD

Nightfall Wilderness Camp, Lamington National Park nightfall.com.au

Weekend escapes Beat your retreat to these lesser-known stays.

There are but three bespoke luxury tents secluded deep in the rainforest in the shadow of Lamington National Park. Explore the wilderness or chill out in a hammock, surrounded by pristine waterfalls and rock pools. Sunset drinks magically appear, followed by enticing aromas from the wood-fired oven, heralding the arrival of delicious organic meals served under a sea of stars. M O R A G KO B E Z

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EASY LIVING AND A PARED-BACK INTERIOR PALETTE ARE THE INGREDIENTS IN THIS STUNNING BEACH HOUSE, WRITES KATARINA KROSLAKOVA.

There are few secrets along the Great Ocean Road. Every beach, lookout and Apostle, it seems, has a busload of tourists hovering around it. But go off the main drag – sometimes as little as 100 metres – and it’s full of surprises. A case in point? Ocean House, a beautifully designed timber-and-glass getaway with circular bedrooms and wraparound terraces. But nothing is as staggering here as the views – the boisterous blue ocean on one side, serene bush-clad hills on the other, with the winding Great Ocean Road splitting the two. Take it in from the outdoor bath on the house’s rooftop area – your exclusive, tourist-free lookout. A A

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WIN: a mini-escape to Ocean House Lorne in VIC  T eam S po rtel ux e (http: //www. spo rtel ux e. co m/autho r/team- spo rtel ux e/)

 May 25, 2015  435

Ocean House (http://Ocean House) and Sporteluxe (http://www.sporteluxe.com) have collaborated to give away an unforgettable mini-escape to Ocean House Lorne in Victoria to one of our readers and two of their friends.  Rising from a steep slope on the outskirts of Lorne, Ocean House (http://www.oceanhouse.com.au/oceanhouse/) by Rob Mills Architects (http://www.robmills.com.au) is a luxury beach retreat that challenges convention. Overlooking Victoria’s iconic Great Ocean Road, the design combines a traditional timber coastal pavilion with lower floors and a spacious rooftop sun deck sculpted from concrete. The house’s natural palette blends with the forest, balancing the wilderness of the Otway Ranges on one side with the expansive open ocean on the other. A true marriage of architecture, interiors, landscape and technology, Ocean House (http://www.oceanhouse.com.au/ocean-house/) provides a calming refuge for friends and family to gather, enjoying the fresh air, open spaces and the great living of the Great Ocean Road.

22 AUTUMN 2015

Sales & Events Coordinator

“When you design for yourself there are no boundaries. The only thing that limits you is your own skill.”

Amid the coastal highway's scenic overlooks, its iconic beaches and towering Apostles, is a vacation rental nearly as beautiful as the landscape around it.

T

LUXURY

(https://scoutjobs.com.au/jobs) Advertising and Marketing jobs

Architect Rob Mills explains he’s used to tailoring luxury homes for his clients, but Ocean House was his own dream house.

Simon Kenny, Willem Rethmeier, Shannon McGrath, Kara Rosenlund

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LUXURY

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Ocean House Great Ocean Road

Instagram Coverage:

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Mandarin Oriental Hotel Group

Mandarin Oriental Hotel Group run numerous awardwinning luxury hotels and resorts throughout the world. With five star hotels and more Michelin star restaurants than any other hotel group in the world, the MOHG are the epitome of luxury.

Task: -- Promote Mandarin Oriental Hong Kong’s 50th anniversary -- Raise awareness of MOHG -- Arrange a top tier media famil to Hong Kong

Action: -- Liaise with Hong Kong Tourism Board to secure flight support -- nvite a group of top tier media to travel to Hong Kong for the 50th Anniversary celebration -- Arrange an action packed itinerary exploring Hong Kong, with Mandarin Oriental at the centre -- Host top tier media at the event -- Position the property as top tier for luxury accommodation in Hong Kong

Result: -- Numerous feature stories on the property’s 50th Anniversary -- Lengthy stories on the history of the hospitality group -- Media coverage in major Australian and International travel publications

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Mandarin Oriental Hotel Group

Publicity Results:

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Mandarin Oriental Hotel Group

Publicity Results:

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MONA

MONA (Museum of Old and New Art) is the largest privately funded museum in Australia, known for its controversial and avant-garde approach to art. Distinctive and different, it has been compared to the Guggenheim Museum in Bilbao.

Task: -- Launch the MONA FOMA music festival and MONA, the museum -- Launch the MONA Pavilions, on site luxury accommodation -- Secure both tourism, art and cultural travel feature stories on MONA and MONA FOMA -- Increase awareness and visitation to MONA as a destination

Action: -- Act as MONA’s national press office during the MONA FOMA music festivals (2010 – 2013), MONA opening (2011), subsequent exhibitions (2011 – 2013) -- Coordinate and manage national group press trip visits Result: AUD $24million worth of Publicity Value Equivalency for the launch of MONA and 2011 MONA FOMA festival

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MONA

Publicity Results:

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MONA

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Crown Resorts

With five hotels across Melbourne and Perth, Crown Resorts are Australia’s leading hospitality group with a range of luxury accommodation, food and beverage, retail and spa facilities on offer.

Task: -- Showcase Crown Resorts’ offerings across Melbourne and Perth -- Promote new packages, offerings and facilities across hotels, spa and food and beverage -- Increase social media following and engagement -- Increase bookings

Actions: -- Implement a Visiting Journalist Program and host national media -- Media liaison and pitching with top tier travel and lifestyle media to showcase Crown’s latest offeings -- Position Crown Resorts as Australia’s leading hospitality group

Results:   -- Media coverage in major Australian travel and lifestyle publications -- Increased social media following -- Increased awareness of Crown campaigns such as Lunar New Year, Hollywood and Crown Perth cabana launch

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Crown Resorts

Publicity Results:

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Crown Resorts

Publicity Results:

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City of Melbourne’s Melbourne Music Week

Task:

Results:  

Raise awareness of and increase visitation to Melbourne Music Week via an all-encompassing publicity campaign that covered the program’s 110 events, 60 locations and more than 230 performing artists

-- 327 media placements covering the festival spanning local, national and international media Successfully increased coverage of and attendance to events -- $9,027,000 worth of media coverage -- 11 pictorial opportunities -- A total circulation of 98,274,801 across print, broadcast and digital media

Actions: -- Creation of an extensive press kit highlighting story angles that showcase Melbourne as a global music city. -- Coordination of media launch event for the program announcement -- Worked collaboratively with event partners -- Secure feature stories, media opportunities and interviews with artists and City of Melbourne spokespeople -- Acting as press office, managing all media accreditation and hosting of media on the ground -- Crisis communications

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Melbourne Music Week Media placement highlights

Event Publicity Results:

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Tuula Vintage at Mulia, Nusa Dua

Task:

Results:  

Secure the interest of Jessica Stein, founder of Australia’s most popular travel and lifestyle blog, Tuula Vintage and plan an exclusive trip to Mulia Bali to generate social media content and increase followers for Mulia’s social media channels, specifically Instagram

-- Instagram: 53 posts to 1,000,000 followers -- Facebook: 19 posts to 357,000 fansTwitter: 42 Tweets to 26,400 followers -- Total of 114 posts -- Blog: Two dedicated travel blog features to an audience of 73,000 unique monthly visitors -- A total publicity value of $9,150,540 (calculated using the industry rate of 1 follower =$0.16) -- As a result of Jessica Stein’s exclusive famil and other strategic social media activations, Mulia’s Instagram audience grew from 6,000 to 32,000 in 12 weeks

Actions: -- Plan and coordinate all elements of the famil and travel arrangements (trip occurred in May 2014) -- Leverage content created by Tuula at Mulia to maximise growth opportunities for the resort -- Work with Jessica upon her return to Australia, providing additional information to support follow up blog posts and coverage in line with key messages and objectives

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Tuula Vintage at Mulia, Nusa Dua

Instagram Coverage:

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Tuula Vintage at Mulia, Nusa Dua

Facebook & Twitter Coverage:

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Royal Mail Hotel

On the edge of the Southern Grampians, the Royal Mail Hotel, Dunkeld is an award-winning restaurant and accommodation spot.

Task: -- Develop the profile of Executive Chef Robin Wickens across Victoria and the whole of Australia, to maintain the Royal Mail Hotel as a dining destination. -- Increase awareness and visitation to Royal Mail Hotel, Dunkeld as a destination for food, wine, accommodation and outdoor experiences.

Actions: -- Host Australia’s top travel and food media at the Royal Mail Hotel for editorial opportunities and feature story placement -- Align the Royal Mail Hotel and Robin Wickens with key food events in the Australian festival calendar as well as hosting specific events at the hotel -- Develop brand alliances and partnerships with likeminded brands and companies for shared exposure.

Results:   -- Over $1.8 million worth of publicity coverage across traditional and digital media within the first 12 months.

CAS E S TUDY

Tou ri s m & C u lt u re

Herald Sun (Melbourne), Melbourne 11 Jul 2015

Weekend, page 14 - 163.00 cm² Capital City Daily - circulation 362,399 (MTWTFS-) Copyright Agency licensed copy (www.copyright.com.au)

Royal Mail Hotel

ID 431974017

ROBIN WICKENS

Publicity Results:

FAVE CUISINE Japanese.

Sunday Age, Melbourne 03 May 2015, by Mary O'Brien Melbourne Magazine, page 19 - 374.00 cm² Capital City Daily - circulation 147,017 (------S) BRIEF MEDIAHOTEL

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ramping beside the fertile vegie beds on a knife-crisp morning, I imagine – very briefly – having a go at growing things myself. Everything looks so vibrant and green with striking Mount Sturgeon, in the background, seeming to give its blessing to the neat rows of produce below. It’s a good way to walk off the indulgences of dinner the previous night at the Royal Mail Hotel, a gourmet beacon some 282 kilometres from Melbourne. Our guide, Abbey MacGillivray, is one of the two female commis chefs in the kitchen who helped cook our dinner. Now she points out warrigal greens (used in a dory dish), savoy cabbage and artichokes (a devil

to peel). Amazingly, the hotel sources almost 80 per cent of its produce from this garden patch. These behind-the-scenes tours, a guided walk through the hotel’s kitchen garden or a peak at the expansive cellar across the road, all help make a stay here a richer experience. The Royal Mail Hotel has been on the gourmet trail for a long time, first with chef Dan Hunter in the kitchen and now – following a successful transition – with Robin Wickens at the helm. Still, for all the foodie focus, it’s surprising how many still haven’t heard of Dunkeld, a little town at the southern end of the

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FOOD DISCOVERY To truly use a kitchen garden to supply your kitchen is incredibly hard work. You have to be prepared to change dishes and constantly create dishes on the fly.

GO-TO DISH FOR A QUICK MEAL Cheese and ham toastie, especially after a late service.

I'M NOT A FAN OF Snacks. They are the new petit fours. Every chef is trying to serve more than the next guy.

COOKBOOK WITH THE MOST FOOD SPLATTERS Dan Lepard’s The Handmade Loaf. f

WHERE I WANT TO EAT NEXT At one of Pierre Roelofs’ dessert evenings.

The Range of Grange Dinner on July 24 will feature five vintages of Penfolds Grange. See royalmail.com.au

The Saturday Age, Melbourne 11 Apr 2015 Traveller, page 27 - 560.00 cm² Capital City Daily - circulation 241,029 (-----S-) Copyright Agency licensed copy (www.copyright.com.au)

ID 393791170

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REVIEW

DINING ON THE GRAMPIANS’ EDGE This peaceful little town is a treat for gourmets, writes MARY O’BRIEN.

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Executive chef, Royal Mail Hotel, Dunkeld

Grampians. Local Allan Myers, a barrister and entrepreneur, injected life back into the town (population fewer than 500) when he bought the Royal Mail 20 years ago. There are several nice walks around town, a gentle one circling the arboretum or the longer Mount Sturgeon trails. In the late afternoon I set off on the river walk, a seven-kilometre round trip, towards Mount Sturgeon cottages. It’s the perfect time to watch the kangaroos and wallabies that, in turn, seem to be watching me. For the more serious walkers, the Picaninny or Mount Abrupt national park treks reveal stirring views of the Grampians and the surrounding countryside. Of course, Dunkeld has other attractions such as Roz Greenwood’s old and rare books, Griffins Hill yoga retreat and the Dunkeld Old Bakery and cafe. But, if I’m honest, the highlight of my stay was eating my way through the chef’s eight-course tasting menu with matched wines. The writer was a guest of the Royal Mail Hotel.

The Getaway

ID 402301023

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BEST COOKING TIP Experiment, make mistakes and learn from them.

FIRST FIVE THINGS IN MY SHOPPING TROLLEY Coffee beans, milk, butter, cheese, Carlton Draught. MOST EMBARRASSING PANTRY ITEM Jaffa cakes.

Copyright Agency licensed copy (www.copyright.com.au)

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CHEF Q & A

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Head for the hills and history of the Mount Sturgeon cottages in Dunkeld, writes Lindy Percival.

THE LOCATION

There are few sights more quintessentially Australian than a bluestone cottage set against a backdrop of gum trees, craggy mountains and paddocks dotted with the odd kangaroo. The Mount Sturgeon cottages, part of the renowned Royal Mail Hotel, sit at the southern end of the majestic Grampians mountain range in western Victoria. Dunkeld is the quieter cousin of Hall’s Gap – the region’s hiking hub – but the Royal Mail’s foodie cred has quickened the pace in recent years. A short drive out of town, the Mount Sturgeon property is a working sheep station run by the Dunkeld Pastoral Company, with an historic homestead and gardens stretching across 28 hectares. Its six guest cottages face the ancient, inscrutable Mount Sturgeon, whose rocky presence dominates the landscape.

THE SPACE

The cottages were converted from workers’ housing built on the station during the 1840s. The largest offers spacious twobedroom accommodation, with a living area dominated by a farmstyle table, two leather sofas and a massive fireplace that was once the heart of the station’s cookhouse. The rough, thick walls are painted in white gloss, reminiscent of shiny meringue, and underfoot, chunky slate slabs are softened by the occasional rug. The rooms are tastefully decorated, with a subdued colour scheme, and local photographs and wildlife posters add to the sense of rural elegance. Attached to each cottage, what appears at first sight to be a corrugated iron water tank reveals itself as a funky bathroom, its circular interior split into toilet, shower and vanity.

COMFORT

The thick bluestone walls insulate against weather extremes; each room has heating and there’s an abundance of fuel for the woodfired burner. Airconditioning and a sturdy fan are provided for warmer months. The beds and pillows invite lazy mornings, with quality linen lending a touch of luxury. On the downside, a rough outdoor timber setting is rustic in the extreme, quashing any thoughts of leisurely alfresco dining.

THE KIT

A kitchenette tucked away behind bifold doors in the living area carries enough equipment for a basic meal: frypan, microwave, toaster and kettle. The fridge is well stocked with breakfast provisions – juice, milk, yoghurt, butter and jam are replenished daily, along with cereals and bread rolls. House slippers and robes are supplied, and the bathroom has a selection of fragrant toiletries from the organic Appelles Apothecary range. Cottage guests have access to the hotel’s swimming pool.

GOING OUT

Complementary maps detail a number of walking tracks on the Mount Sturgeon property and adjoining Grampians National Park, though be sure to heed the warnings about the highly venomous Eastern Tiger and Eastern Brown snakes. Beyond Dunkeld, an hour’s drive takes you to Hall’s Gap, stopping-off point for a number of stunning hikes of varying length and intensity. The

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The Saturday Age, Melbourne 11 Jul 2015

Spectrum, page 6 - 436.00 cm² Capital City Daily - circulation 241,029 (-----S-) Copyright Agency licensed copy (www.copyright.com.au)

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Royal Mail Hotel

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Publicity Results: The Saturday Age, Melbourne 01 Aug 2015

Good Weekend Magazine, page 25 - 198.00 cm² Capital City Daily - circulation 241,029 (-----S-)

Copyright Agency licensed copy (www.copyright.com.au)

ID 440606141

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Agency licensed copy PAGECopyright 1 of 1 (www.copyright.com.au)

Life and Leisure, page 18 - 2,347.00 cm² National - circulation 57,451 (MTWTF--) BRIEF MEDIAHOTEL

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ROYAL MAIL HOTEL A three-hour drive from Melbourne – don’t worry, it’s worth it – the Royal Mail Hotel in Dunkeld has long been named one of Australia’s best restaurants. À la carte is available, but a five- or eight-course degustation is the way to go here, matched with wine from a peerless collection that has been 40 years in the making. Most food comes fresh from the bountiful kitchen garden, with an explainer from amiable staff trained to ensure service runs like clockwork. The menu, devised by executive chef Robin Wickens, brims with dishes both artful and inspired. ANNABEL ROSS

YOGA RETREAT Griffins Hill is a yoga retreat and studio. Set in a beautiful garden, with the Grampians rising abruptly out of the paddocks next door, this is a destination for those who want solitude,

EAT

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and is popular with local farmers who, after years of lifting hay bales and crutching sheep, treat their bad backs with this ancient Indian technique. 170 Victoria Valley Road, (03) 5577 2499, griffinshill.com.au

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GENERAL STORE The good stuff they grow around the Grampians can be obtained at the Dunkeld General Store. Here you can buy the thick, rich and delicious Grampians Pure sheep milk yoghurt or olive oil from groves such as Toscana, Red Rocks and Mount Zero. Come here for your copy of Stock and Land, local honey and a good coffee served with either a

4

Australian Financial Review, Australia

vegetarian Indian food and intense Iyengar yoga2015 23 Oct classes. These are held under the tutelage of yoga Life andformerly Leisure, page 15 - 407.00 cm² master Frank Jesse, of Clifton Hill. Griffins Hill National - circulation 57,243 (MTWTF--) also offers casual classes Copyright Agency licensed copy (www.copyright.com.au)

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Dunkeld

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ROYAL MAIL HOTEL, 98 PARKER STREET, DUNKELD, (03) 5577 2241, ROYALMAIL.COM.AU

BRIEF MEDIAHOTEL

reasons to visit

GRAND DINNER The team at the Royal Mail Hotel is pulling out all the stops next Friday night to celebrate Australia’s best known wine, Penfolds Grange. Diners at the $1000-a-head meal will be able to sample from the 1979, ’81, ’85, ’89 and ’97 vintages. The dinner finishes with a classic sweet French wine, Chateau d’Yquem, and includes a very comfortable bed for the night. For those who haven’t visited, the Royal Mail is a historic shearers’ pub with a magnificent view of Mount Sturgeon. It has undergone a multimillion-dollar transformation and its finedining restaurant was awarded two hats by The Age Good Food Guide for 2015. Chef Robin Wickens finds inspiration in the outstanding quality of the produce freshly picked from the sprawling kitchen garden, which provides up to 90 per cent of the fruit and vegetables during the harvest months. 98 Parker Street, open seven days, (03) 5577 2241, royalmail.com.au

Australian Financial Review, Australia 03 Jul 2015, by Paul Best

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Tou ri s m & C u lt u re

Hatching

Hatching Communications Team Sonia Rendigs Sonia Rendigs is the Founder and Director at Hatching Communications. Sonia has owned cafes and restaurants, worked as the General Manager of a boutique hotel in the Yarra Valley and - before opening Hatching Communications in 2005 - spent six years in a PR Agency in New York. She is addicted to change and thrives on creative challenges. Sonia has built a loyal team at Hatching, worked with some of the best venues, brands and events in the country and has developed winning methodologies to achieve results that exceed expectations. Tina Orr Tina Orr is a Director at Hatching Communications. With a passion for travel adventures, wildlife (especially koalas and penguins) and healthy living, combined with leadership skills and experience on both sides of the media, Tina guides the Hatchlings to deliver successful strategic campaigns for clients. Starting her career in house at Fairfax and Network Ten, Tina has since managed publicity campaigns for large scale festivals and events such as Melbourne Music Week, MONA FOMA and Dark Mofo, and the Melbourne Food & Wine Festival.

Jessica Williams. Jessica is Hatching Communications’ newest Account Manager, joining the company in March 2015 with extensive experience in tourism, hospitality and events public relations. So far, her career has seen her manage media familiarisation programs, develop media kits, host events and implement traditional, social & digital media strategies to deliver successful communications campaigns for key clients. Her background in PR for Victorian and Melbourne based hotel properties, restaurants and events has resulted in an ongoing romance with food and travel; even developing her own website – www.jessicasallgoodthings.com – to document her many adventures. Jessica completed a degree in Public Relations at Deakin University in 2013 and relishes the opportunity to combine her love of healthy living, food and travel with Hatching Communications’ clients: The Royal Mail Hotel, Chris’s Dips, Coconut Revolution and One Hot Yoga. Bridget McKernan Bridget McKernan is a Content Coordinator at Hatching Communications who uses her innate talents for social media and writing to generate engaging content across a range of media platforms. A recent graduate of Bachelor of Communications (Public Relations) at RMIT University, Bridget joined the team in January 2014 determined to continually challenge herself & expand on knowledge and skills. After contracting the travel bug, Bridget applies herself across a number of tourism accounts to promote scenic Victorian regions while also generating exciting seasonal content for Montague Fresh Jazz Apples. Prior to Hatching Communications, Bridget gained experience through a number of media & PR internships, working on social media campaigns & familiarising herself with the ever-changing world of PR.

Zoe Fairweather After completing a double degree in Tourism and Communications at Monash University in 2000, Zoe has teamed her passion for travel and communications for an exciting career in tourism PR. Using her strengths in managing visiting journalists programs, strategy development, media liaison, event management and media partnerships, Zoe has delivered successful travel communications campaigns with high profile organisations including Tourism Victoria, Melbourne Food & Wine Festival, City of Melbourne and Tourism Tasmania. Zoe has been a part of the Hatching Communications team since the company’s early days in 2008 and currently works across the Destination Gippsland and Phillip Island Nature Parks accounts. In her spare time, Zoe enjoys keeping fit and discovering fun, new activities with her young family.

Company Methodologies We will work with you to create detailed campaign calendars and event plans covering all activities across all media and digital platforms Breakdown activities from writing and editing, events and visiting journalist programs to consumer promotions and social media strategies Thorough research and planning ensure our campaigns are highly effective

Communications Framework In order to give our clients greater structure and organisation in their communication campaigns, Hatching Communications formulates a communication framework for the duration of the campaign, outlining what activities will be undertaken and when.

THANK YOU HCHQ .COM. AU

Sonia Rendigs e: [email protected] o: +61 3 9836 2167 ext 5 m: 0410 588 196

Tina Orr e: [email protected] o: +61 3 9836 2167 ext 7 m: 0413 378 081