THIS IS THE GOOD TAKEOVER!

Welcome to bbcon 2015, the annual conference for the philanthropic community! As an engineering hub for Blackbaud, Austin is the perfect place for the brightest minds in the industry to gather and share the vision, innovation, and technology that are powering your passions every day. Having been with Blackbaud for a year and a half now, I’ve had the opportunity to directly engage with many of you—learning about your organizations, hearing feedback on our solutions, and collaborating on future innovations. I couldn’t be more proud to partner with you: the passion-driven individuals who are working tirelessly, passionately, and sometimes thanklessly to cure diseases, provide education, protect the environment, fight for the voiceless, give hope, and so much more. It’s your amazing work that drives us to increase investments in research and development, create connections throughout the industry, and share expertise—so you have the technology, network, and ideas you need to do what you do—even better than before. And that’s why we’re so excited you’re here with us now. Over the next three days, we’re going to deliver a valuable experience jam-packed with energy, insight, and inspiration. We’re talking about a powerhouse list of speakers— including Ashley Judd and Nicholas Kristof—a musical performance by Friendly Savages, more than 160 sessions, hands-on training and demos, Impact Awards, and so much more. It’s all coming together here—at bbcon 2015—to power your passion so that good can take over. We’re honored to have you join us. Thanks for being here! Mike #bbcon

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Table of Contents Closing Keynote.....................................................4

Session Tracks.....................................................18

Mobile App.............................................................5

Social Media Lounge............................................20

Conference Agenda................................................7

CPE & CFRE Credits..............................................21

Good-spiration.......................................................8

Navigating the Nonprofit Expo Hall.......................22

Welcome and Morning Ignite Sessions................10

Sponsors/Exhibitors.............................................28

Keynote................................................................11

Frequently Asked Questions.................................33

General Session...................................................12

Navigating the Austin Convention Center.............36

Concert and Celebration Reception......................13

Navigating the Austin Hilton.................................37

Big Idea Sessions.................................................14

Notes...................................................................38

#bbcon

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SOCIAL MEDIA LOUNGE

CLOSING KEYNOTE

ASHLEY JUDD

Actress, Author, Humanitarian, and Activist WEDNESDAY, OCTOBER 28 | 9:45–10:45 A.M. | BALLROOM D A Golden Globe- and Emmy-nominated actress, Ashley Judd is known for starring in films such as Where the Heart Is, Simon Burch, Divine Secrets of the Ya-Ya Sisterhood, and Big Stone Gap. Her films tell very personal stories, and that is exactly what Ashley does when she’s not making movies. Ashley serves as a board member for Population Services International and Global Ambassador for YouthAIDS, has traveled the world to do international public health work, and has spoken at conferences like the London School of Economics’ Family Planning Summit, sponsored by the Bill & Melinda Gates Foundation.

“ The more we hear their stories, the more motivated we are to heal them and the social systems that victimized them in the first place. I believe with all my soul that the art of compassionate witnessing is at the core of global change and peace building.” —ASHLEY JUDD

From speaking out against mountaintop removal coal mining to testifying before the United Nations on labor slavery, Ashley has devoted her personal life to telling the stories of those in need. Her emphasis is on empowering girls and women, teaching medically accurate sex education, and combatting human trafficking. During this keynote SPONSORED BY session, she’ll share her experiences witnessing firsthand the challenges people around the world are facing and inspire you to take action for your cause. 5

#bbcon

BBCON MOBILE APP

bbcon at Your Fingertips The bbcon mobile app lets you build a customized schedule, connect with attendees and speakers, access session handouts, connect to Facebook® and Twitter®, find your way with maps, and complete surveys. To download the mobile app for free, go to the Apple® App Store or the Google Play™ store and search “bbcon.” Your username is the email address you used to register for bbcon, and your password is your customer ID number. This can be found in your registration confirmation email and on your Conference name badge.

Don’t have an iOS or Android™ device? Simply point your web browser to www.bbconference.com/guide.

SPONSORED BY

#bbcon

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LEVERAGE THE POWER OF BLACKBAUD WITH INTEGRATED SMALL WORLD LABS COMMUNITIES

profiles forums

groups events

document collaboration files, photos & videos idea engine

personalization

workflows sharing

directories

blogs gamification

ratings & reviews

Small World Labs provides an online community and social collaboration platform that enables organizations to connect, engage, collaborate with, and mobilize their supporters in new ways. Small World Labs Community powers online communities for American Cancer Society, American Heart Association, United Nations Foundation, and over 100 other leading nonprofits around the world.

VISIT BOOTH #702 FOR A LIVE DEMO

CONFERENCE AGENDA

SUNDAY, OCTOBER 25 Registration | 4:00 – 8:00 p.m.

MONDAY, OCTOBER 26 Registration | 8:00 a.m. – 6:30 p.m.

1:15 – 2:30 p.m.

Breakout Sessions #2

Nonprofit Expo Hall | 11:15 a.m. – 4:00 p.m.

2:45 – 3:30 p.m.

Keynote: Nicholas Kristof

8:00 – 9:00 a.m.

Breakfast

3:30 – 4:00 p.m.

Break

9:00 – 10:15 a.m.

Welcome Morning Ignite Sessions Impact Award:

4:00 – 5:15 p.m.

Breakout Sessions #3

10:30 – 11:45 a.m.

Breakout Sessions #1

4:00 – 5:30 p.m.

Big Idea Session B: Harnessing Your Organization’s Story

10:30 a.m. – 12:00 p.m.

Big Idea Session A: The Future of Fundraising

6:00 – 7:30 p.m.

Opening Networking Reception in the Nonprofit Expo Hall

11:45 a.m. – 1:15 p.m.

Lunch Nonprofit Expo Hall

Registration | 7:00 a.m. – 4:00 p.m.

12:00 – 1:30 p.m.

Lunch Nonprofit Expo Hall

Nonprofit Expo Hall | 10:30 a.m. – 5:00 p.m.

1:30 – 2:45 p.m.

Breakout Sessions #5

Innovation of the Year

TUESDAY, OCTOBER 27

7:30 – 9:00 a.m.

Breakfast

2:45 – 3:00 p.m.

Break

9:00 – 10:30 a.m.

Blackbaud General Session Impact Awards:

3:00 – 4:15 p.m.

Breakout Sessions #6

10:30 – 10:45 a.m.

Break

3:00 – 4:30 p.m.

Big Idea Session D: The Future of Nonprofit Technology

10:45 a.m. – 12:00 p.m.

Breakout Sessions #4

8:00 – 10:00 p.m.

Concert and Celebration Reception

10:45 a.m. – 12:15 p.m.

Big Idea Session C: Your Future Donor

Registration | 7:00 a.m. – 12:00 p.m.

11:00 a.m. – 12:15 p.m.

Breakout Sessions #8

Nonprofit Expo Hall | 10:45 a.m. – 1:45 p.m.

11:00 a.m. – 12:30 p.m.

Big Idea Session E: Creating a Movement

Fundraising Dynamo and Most Impactful Digital Strategy

WEDNESDAY, OCTOBER 28

7:00 – 8:30 a.m.

Breakfast

12:15 – 1:45 p.m.

Lunch Nonprofit Expo Hall

8:30 – 9:30 a.m.

Breakout Sessions #7

1:15 – 2:45 p.m.

Big Idea Session F: Measuring Outcomes

9:45 – 10:45 a.m.

Keynote: Ashley Judd People’s Choice:

1:30 – 2:45 p.m.

Breakout Sessions #9

Mission in Action Award

10:45 – 11:00 a.m.

#bbcon

Break

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GOOD-SPIRATION AT We want to help you grow and spread your good so it can take over the world! Because your good inspires us, we’re turning the spotlight on you and the good you’re doing every day, and we’re giving back through awards and donations designed to help you do even more of it!

IMPACT AWARDS The Impact Awards are your chance to shine. New this year is the People’s Choice: Mission in Action Award. Capture the essence of your mission in a photograph for your chance to win. Some aaa-mazing prizes are lined up for the top three winners. Visit www.bbconference.com or the bbcon mobile app to view finalists and cast your vote!

SOCIAL MEDIA GIVEBACK Tweet us something good. Every time you tweet using #bbcon, we’ll make a donation to Latinitas, a local Austin organization that empowers Latina youth through media and technology. Let’s make a difference together!

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#bbcon

It’s time to go paperless Don’t let a landslide of paper take your focus off your mission

PaperSave gives you the ability to go paperless and focus more of your team’s time on the mission, and not the mountains of paper. We integrate seamlessly into your Blackbaud system and help streamline your nonprofit’s document management, electronic workflow, gift and invoice automation.

Visit us at bbcon booth 910 to receive a discount coupon for a Fujitsu scanner. www.papersave.com

CMYK 62-17-0-3 RGB (63 170 224) web #3FAAE0 Pantone 542

CMYK 75-68-67-90 RGB (133 195 70) web #85c346

CMYK 0-0-0-50 web #939597

WELCOME AND IGNITE SESSIONS

WELCOME AND MORNING IGNITE SESSIONS MONDAY, OCTOBER 26 | 9:00–10:15 A.M. | BALLROOM D Blackbaud’s own Mike Gianoni will kick off bbcon 2015 in a big way by bringing together Austin-based thinkers, innovators, and good-doers for these inspirational sessions. We’ll jump into rapid discussions around the seismic shifts happening in the philanthropic community, strategies to harness the future of fundraising, how to focus on advancing your mission, and the innovative ways technology can power your passion. We’ll also showcase one customer’s creative thinking by announcing our 2015 Innovation of the Year Impact Award winner!

Thinking BIG About Change and What’s Possible SUZI SOSA, CO-FOUNDER OF VERB Big shifts are happening in the sector right now. Learn how organizations like yours are rethinking their approach to tackling major societal issues and seeing incredible results.

Focus on Mission MIKE NELLIS, CHIEF EXECUTIVE OFFICER OF THE AUSTIN COMMUNITY FOUNDATION Great momentum comes from a clear sense of purpose. Discover the importance of focusing on your mission so you can drive significant results and create the impact you want.

Tech to Enable ROBIN THURSTON, CHIEF DIGITAL OFFICER, UNDER ARMOUR® SIMON LOCKYER, GLOBAL MARKETING DIRECTOR AT EVERYDAYHERO “Quantified Self” and the rapid uptake of wearable technology allows for greater insights into health, well-being, and performance. Find out how these technologies are creating exciting new fundraising possibilities. 11

#bbcon

SOCIAL MEDIA LOUNGE

KEYNOTE

NICHOLAS KRISTOF

A Path Appears: Transforming Lives, Creating Opportunity MONDAY, OCTOBER 26 | 2:45–3:30 P.M. | BALLROOM D Two-time Pulitzer Prize-winning reporter and columnist for The New York Times, Nicholas Kristof is an extraordinary thinker, human rights advocate, and chronicler of humanity. A Path Appears, his insightful new book with wife Sheryl WuDunn, is a sweeping tapestry of people who are using research, evidence-based strategies, and brilliant ideas to make the world a better place. As our keynote presenter, Nicholas will share the compelling and inspiring truth of how real people have changed the world—upending the idea that SPONSORED BY one person can’t make a difference. After the presentation, be sure to pick up your signed copy of his book! #bbcon

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GENERAL SESSION

GENERAL SESSION TUESDAY, OCTOBER 27 | 9:00–10:30 A.M. | BALLROOM D Get ready for Tuesday’s General Session as we get down to business. We’ll fill you in on the exciting and innovative ideas growing out of Blackbaud and the philanthropic community that are fueling our big, bold vision to help good take over the world. You’ll get to meet the people, partners, and high-tech products working to support this vision too, including Blackbaud CEO Mike Gianoni and senior product development leaders Mary Beth Westmoreland and Kevin McDearis. Additionally, you’ll hear from Neal Suggs, vice president and associate general counsel at Microsoft Corporation. Neal will share some exciting new developments between Blackbaud and Microsoft. We’ll share our plans to continue encouraging game-changing innovation, creativity, and openness through the expansion of our global partner network that will enable you to spread goodness to the masses. Next up, and this is our favorite part, we’ll recognize some of the amazingly good work that organizations like yours are doing. Join us as we announce the winners of two Impact Awards—the Fundraising Dynamo and the Most Impactful Digital Strategy— which showcase the huge impact people like you are making in the world with the help of Blackbaud software and services. 13

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CONCERT AND CELEBRATION

FRIENDLY SAVAGES TUESDAY OCTOBER 27 | 8:00–10:00 P.M. | BALLROOM D A big part of our mission for bbcon is to celebrate and honor you for everything you do, so please join us for an Austin-style celebration featuring Friendly Savages! This beloved indie/folk rock band released its sophomore album, East in the Morning, this past spring and has been called one of the best bands in Austin by local radio station The Horn. The band’s eclectic mix of mandolin, violin, banjo, guitar, piano, and even accordion appeals to crowds of all tastes and brings an energy you won’t want to miss! #bbcon

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BIG IDEA SESSIONS Running throughout bbcon 2015, our Big Idea Sessions bring together executive leaders, technology gurus, and nonprofit professionals of all types for unprecedented, high-level discussions on key thought leadership topics and trends. Plus, they’re all led by some of the top minds in the nonprofit industry.

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#bbcon

BIG IDEA SESSIONS

Big Idea Session A: The Future of Fundraising MONDAY, OCTOBER 26 | 10:30 A.M.–12:00 P.M. | BALLROOM F DONNA WILKINS, FOUNDER AND CEO, CHARITY DYNAMICS RACHEL MUIR, VICE PRESIDENT OF TRAINING, PURSUANT TED HART, HOST AND AUTHOR, THE NONPROFIT COACH RADIO SHOW

Donors have come to expect a level of personal connection with every interaction they have with your organization. So how can you continue to meet their needs? Join some of the sector’s foremost experts on donor engagement and learn how to set your organization apart while building dynamic relationships that today’s supporters expect.

Big Idea Session B: Harnessing Your Organization’s Story MONDAY, OCTOBER 26 | 4:00–5:30 P.M. | BALLROOM F MARC PITMAN, CHIEF FUNDRAISING COACH, THENONPROFITACADEMY.COM SEAN SHERIDAN, PHOTOJOURNALIST AND AUTHOR VANESSA CHASE, CONSULTANT, THE STORYTELLING NON-PROFIT

Stories are how we naturally communicate. We’re all telling stories about ourselves whether we realize it or not. If you’re not the one shaping your organization’s story, someone else is doing it for you. Join this panel of storytelling experts to learn how to harness your organization’s story and share it in infectious ways that will inspire supporters to commit to your cause.

Big Idea Session C: Your Future Donor TUESDAY, OCTOBER 27 | 10:45 A.M.–12:15 P.M. | BALLROOM F UNA OSILI, DIRECTOR OF RESEARCH, INDIANA UNIVERSITY LILLY FAMILY SCHOOL OF PHILANTHROPY ALIA MCKEE, PRINCIPAL, SEA CHANGE STRATEGIES MONICA WILLIAMS, FOUNDER AND EDITOR, GIVINGCITY AUSTIN

The landscape of American philanthropy is undergoing a dramatic shift. How will the new demographics of tomorrow’s donor reshape the fundraising sector? In this session, the sector’s preeminent experts will discuss how you can shift your practices to continue to reach the full spectrum of passionate supporters ready to move your cause forward. #bbcon

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BIG IDEA SESSIONS

Big Idea Session D: The Future of Nonprofit Technology TUESDAY, OCTOBER 27 | 3:00–4:30 P.M. | BALLROOM F AMY SAMPLE WARD, CEO, NTEN ROBERT MACHEN, CHIEF INFORMATION OFFICER, ALSAC/ST. JUDE CHILDREN’S RESEARCH HOSPITAL TOM MATTHEWS, MICROSOFT AZURE® SOLUTIONS DIRECTOR, US CENTRAL, MICROSOFT®

Technology is changing the world around us, sometimes in subtle ways, and sometimes in dramatic ways. How are the changes in the consumer sector affecting the ways nonprofits engage with their supporters? Join this panel of cross-sector experts to hear how nonprofits are leveraging technology in their fundraising, marketing, and information management strategies and what opportunities are just around the corner.

Big Idea Session E: Creating a Movement WEDNESDAY, OCTOBER 28 | 11:00 A.M.–12:30 P.M. | BALLROOM F JENSINE LARSEN, FOUNDER AND CEO, WORLD PULSE COURTNEY CORBIN, CO-FOUNDER AND DIRECTOR OF THE SHOTGUN FAIRIES  SHAYNA ENGLIN, MANAGING DIRECTOR, NORTH AMERICA, CHANGE.ORG

How can you mobilize people around your cause to create meaningful change? Join this group of experts who have helped individuals rally around worthy causes and build momentum around new ideas. You’ll learn what it really takes to ignite passion with your supporters and build a wave of positive change.

Big Idea Session F: Measuring Outcomes WEDNESDAY, OCTOBER 28 | 1:15–2:45 P.M. | BALLROOM F HAL WILLIAMS, SENIOR FELLOW, THE RENSSELAERVILLE INSTITUTE ANDREW WOLK, FOUNDER AND CEO, ROOT CAUSE

Nonprofits and foundations have long spoken different languages. When it comes to quantifying achievements and proving impact for their programs, it’s more important than ever for these two sides of the giving sector to align. Join Hal Williams and Andrew Wolk as they talk about how nonprofits and foundations can start speaking the same language to measure outcomes in an efficient and impactful way. Visit www.bbconference.com/BigIdeas to learn more. 17

#bbcon

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The trusted Blackbaud partner for all your database-related needs.

SESSION TRACKS

Session Track Descriptions ANALYTICS & BUSINESS INTELLIGENCE

Attend these sessions to learn how to take the guesswork out of identifying your best constituents and improving your fundraising results. No matter the size of your organization, this track will help you understand and apply smart data strategies throughout the entire giving pyramid and donor lifecycle. Hear from top industry professionals about effective approaches for getting the most out of analytics to optimize your direct marketing segmentation, multichannel campaign management, and major to principal donor fundraising. ARTS & CULTURAL

People involved with ticketing, visitor and admission offices, development, and membership should attend these sessions. Attendees can connect and share with other arts and cultural organizations on issues such as ticketing, membership, benchmarking, fundraising, and constituent loyalty. Learn how the leading organizations and consultants have shaped best practices in the industry. EDUCATION

(K–12 Independent Schools, Small Colleges, and Higher Education)

Attendees involved with admissions, student information management, advancement, database management, and marketing communications should attend these sessions. We’ll cover a broad range of topics, including social media and web design, student enrollment and admissions, student information management and office integration, database policies and procedures, Blackbaud product information, and much more. FINANCE & OPERATIONS

In this track, you’ll find proven tips, tricks, and strategies to boost productivity and save your organization money. Sessions will cover best practices in Financial Edge, including reporting, querying, and product configuration. You’ll also get a great networking opportunity with your peers and product insiders. FUNDRAISING & RELATIONSHIP MANAGEMENT

Learn constituent relationship management best practices and take a look into the technical possibilities of eTapestry, Raiser’s Edge, Raiser’s Edge NXT, Luminate CRM, and Blackbaud CRM. See how your organization can develop deeper supporter relationships, manage processes, drive user adoption, and implement these solutions to create greater efficiencies and help you reach your fundraising and program management objectives.

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SESSION TRACKS

Session Track Descriptions PERSONAL & PROFESSIONAL DEVELOPMENT

If you’re looking to further your knowledge of the industry or hone your professional skills, this track is for you. Sessions will cover thought-provoking topics to help you improve your skills and benchmark your organization against the giving sector at large. ONLINE COMMUNICATIONS & MARKETING

Marketing managers, special event coordinators, web directors, creative managers, social media gurus, and development directors are among some of the people who should attend these sessions. You’ll hear from industry leaders on topics such as online grassroots advocacy, peer-to-peer fundraising, mobile, and social media. You’ll also learn how to effectively tell your story to market your cause and motivate action online through best practices and our portfolio of Blackbaud Interactive products, including TeamRaiser, Luminate Online, Blackbaud Internet Solutions, Blackbaud NetCommunity, and Blackbaud Sphere.

SHAPE YOUR EXPERIENCE! Blackbaud strives to deliver high-quality solutions and exceptional customer service. Please join the Blackbaud Quality Team outside the Nonprofit Expo Hall Monday and Tuesday to provide your ideas on ways we can enhance your customer experience. With your engagement, the Team will use “Voice of the Customer” techniques to evaluate and prioritize customer experience improvement opportunities. 

Responsible Account Managers

Expert Consultants

Professional Project Managers

Creative Designers

Knowledgeable Developers

Visit us outside the Nonprofit Expo Hall to be a part of the action! charitydynamics.com

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SOCIAL MEDIA LOUNGE

The #bbcon Social Media Lounge (Located near Ballroom D) This year, we’re hosting the first-ever Social Media Lounge, where the talk is all about hashtags, social campaigns, and activating change. The lounge is open during the entire conference so we invite you to stop by, tweet at us using #bbcon, or join us for one of our social media pop-up sessions led by Derrick Feldmann, Austin Graff, or Brady Josephson!

Pop-Up Session 1: Cause for Change MONDAY, OCTOBER 26 | 12:45–1:15 P.M. DERRICK FELDMANN, CEO, ACHIEVE AND RESEARCHER, MILLENNIAL IMPACT PROJECT Hear from Derrick Feldmann, the lead researcher for the Millennial Impact Project, talk about the digital relationships, connections, and approaches that have garnered Millennial attention and support for causes. Derrick will highlight select organizations that used research-based approaches to generate awareness and achieve huge fundraising success.

Pop-Up Session 2: Creating Movements with Digital and Social Media TUESDAY, OCTOBER 27 | 1:45–2:15 P.M. AUSTIN GRAFF, SOCIAL MEDIA MANAGER, HONEST TEA In 2012, a digital campaign was launched asking 72,000 people to sign a letter asking President Barack Obama to take a stance on global slavery today. This petition helped prompt President Obama to deliver the first speech from a world leader entirely dedicated to the topic of slavery since Abraham Lincoln. Austin Graff, former social media lead at International Justice Mission, will walk us through the digital and social media components of this—and other—successful campaigns and share how to create a movement using digital and social media. Come and learn how to leverage social platforms to build an advocacy movement at no cost to your organization.

Pop-Up Session 3: Monthly Giving—The Strategy You Need in 2016 and How to Pull It Off WEDNESDAY, OCTOBER 28 | 10:45–11:00 A.M. BRADY JOSEPHSON, CHARITY STRATEGIST, MARKETER, PROFESSOR, AND WRITER Donor retention rates are consistently low. Subscription purchasing is at an all-time high. Millennials love subscriptions, and you need donations. Enter monthly giving! But there’s a difference between simply allowing people to give every month and creating a program that encourages and stewards these regular givers. Learn about the best monthly giving programs happening right now and how you can start one yourself—or improve the one you already have. 21

#bbcon

Professional Accreditation As part of Blackbaud’s continued commitment to provide high-quality continuing professional education, certain sessions may qualify for CPE (Continuing Professional Education) and CFRE (Certified Fund Raising Executive) credits. Conference attendees are responsible for accurately tracking their participation in individual sessions. For more information, please reference www.bbconference.com or visit the Registration Desk.

CPE: Blackbaud is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor for continuing professional education on the National Registry of CPE Sponsors. Each session in the Finance & Operations track qualifies for 1 CPE credit in the Specialized Knowledge and Applications area. To obtain proof of attendance, please email [email protected] and indicate the name of the session(s) completed. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors at www.learningmarket.org.

2015

Approved Provider for Continuing Education

#bbcon

CFRE:

Blackbaud has been recognized as a CFRE Continuing Education Approved Provider. CFRE International certifies fundraising professionals who demonstrate the knowledge, skills, and commitment to the highest standards of ethical and professional practice in serving the philanthropic sector. CFRE International fulfills this mission by establishing and administering a voluntary certification process based on current and valid standards that measure competency in the practice of philanthropic fundraising. Approved 75-minute sessions qualify for 1.25 CFRE credits.

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CPE & CFRE CREDITS

CPE & CFRE Credits

Demo & Support Wall

Finance & Operations

Analytics & Business Intelligence

Payment Processing Blackbaud Forms

Blackbaud University

Skype® Chat with Blackbaud Support

702 Analytics & Business Intelligence

Online Communications & Marketing

Demo & Support Wall

829 928 827 926

Payment Processing Arts & Cultural

K–12

Finance & Operations

Innovation Hub

Blackbaud Champions Higher Education

Vertical Zone

NONPROFIT EXPO HALL

Navigating the 2015 Nonprofit Expo Hall

712

819 920 817 918

811 912 Online Communications & Marketing

Fundraising & Relationships

Fundraising & Relationships

722

Canada

809 910

Grants & Employee Engagement

803 904 801 902

Fundraising & Relationships everydayhero eTapestry Raiser’s Edge Photo Booth Raiser’s Edge NXT Luminate CRM Blackbaud CRM

Online Communications & Marketing Luminate Online Blackbaud Online Express Blackbaud NetCommunity Blackbaud Internet Solutions Sphere eMarketing TeamRaiser

Finance & Operations Financial Edge Financial Edge NXT

Payment Processing

Blackbaud Merchant Services Blackbaud MobilePay Credit Card Updater Auto Reconciliation

Analytics & Business Intelligence ResearchPoint Target Analytics donorCentrics

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VantagePoint Direct Response Marketing Optimization Data Enrichment Services Peer Benchmarking & Reporting ProspectPoint WealthPoint FundraisingEssentials Connection360 Donor and Gift Modeling Services

Demo & Support Wall

Deep Dive Product Demos Customer Support Blackbaud Forms Blackbaud University • Blackbaud Training • Blackbaud Learn • Blackbaud Certification in Raiser’s Edge (bCRE) Skype with Support

Vertical Zone

K–12 Private Schools • onBoard • onMessage • onCampus • onRecord • onAccount • Raiser’s Edge • Financial Edge • Professional Services • K–12 Private School Community • SMART Tuition

Arts & Cultural

Blackbaud’s solutions for arts & cultural organizations, including: • Altru • Web Design Services • Financial Edge NXT • Raiser’s Edge NXT • TeamRaiser

Higher Education

Blackbaud’s solutions for higher education including: • Fundraising solutions like Raiser’s Edge NXT and Blackbaud CRM • Finance and accounting solutions like Financial Edge NXT • Online solutions like Luminate Online, Blackbaud NetCommunity, Blackbaud Internet Solutions, and TeamRaiser

Canada

Raiser’s Edge NXT Luminate Online TeamRaiser

MicroEdge

GIFTS Online Outcomes

#bbcon

NONPROFIT EXPO HALL

Navigating the 2015 Nonprofit Expo Hall Meeting Rooms

Meeting Rooms

722

722

829 928 827 926 829 928 827 926

712 712

1029 1128 Theater

Theater

1027 1126

819 920

919 1020

1021 1120

817 918 819 920

917 1018 919 1020

1019 1118 1021 1120

817 918

917 1018

1019 1118

811 702 702

1013 1112 910

809 811

Lounge

809

801

#bbcon

904 902

901 1004 901 1004

902

712 Chair Massage Area

1013 1013 1019 1019 1120 1120 904 904 926 926 1018 1018 920 920 1011 1011 902 902 722 722 1021 1021 1126 1126

1011 1110

Lounge

904

@Pay

1011 1110 1013 1112

910

801

ADP ADP ADVIZOR Solutions Inc ADVIZOR Solutions Inc AFP AFP AICPA Learning AICPA Learning Alta Resources Alta Resources Attend, Inc. Attend, Inc. AvidXchange AvidXchange Beaconfire RedEngine Beaconfire RedEngine BizNet Software BizNet Software Blackbaud Partner Team Blackbaud Partner Team Boundless Boundless Cathexis Partners Cathexis Partners

1027 1126 1029 1128

Charity Dynamics Charity Dynamics Concur Concur DNL OmniMedia Inc. DNL OmniMedia Inc. Elite Island Resorts Elite Island Resorts EverTrue EverTrue EzeScan EzeScan Graduway Graduway Hepdata Hepdata hjc hjc I-Texts, I-Texts,Inc. Inc. IAA IAADonation Donation Division InforF9 F9 Infor

1005 1104 1005 1104 1003 1102 1003 1102

JCA, Inc. (Jacobson 917 1004 811 Consulting Kontrol Applications, Inc.) 1003 811 Kontrol 1003

1128 819 819 1102 1102 928 928 829 829 901 901 1112 1112 809 809 1005 1005 1029 1029 1020 1020 1128

Maestro Software Omatic Software, LLC Omatic Software, LLC PaperSave PaperSave Paramount Technologies Paramount Technologies PowerPlan Corporation PowerPlan Corporation RaiseMore RaiseMore SmallWorld WorldLabs Labs Small TimeClock Plus TimeClock Plus VolunteerHub VolunteerHub ZeidmanDevelopment Development Zeidman Maestro Software

918 801 801 910 910 1004 1004 919 919 1027 1027 702702 1104 1104 827827 817817 918

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NONPROFIT EXPO HALL

Navigating the 2015 Nonprofit Expo Hall Blackbaud Technology & Innovation Hub This is the spot to discover how Blackbaud technology ties into all the goodness you’re learning during the breakout sessions. Stop by to meet Blackbaud experts, chat with session speakers, see what’s new in our solution portfolios, and engage with like-minded individuals. The hub is divided into seven major areas:

WELCOME Our Customer Success Team will be on hand to help guide your experience in the Nonprofit Expo Hall. Have a question you need answered? Want to learn how Blackbaud technology can help you realize results you saw in a session? Don’t know where to start? We can help!

FUNDRAISING & RELATIONSHIPS Discover what’s going on with Raiser’s Edge NXT, Blackbaud CRM, Luminate CRM, eTapestry, and everydayhero. Network with fellow CRM solution users and interact with fundraising experts to gain insight into new product enhancements, fundraising best practices, and on-site demonstrations.

We’ve been helping the best-known charities in the world raise millions of dollars using Blackbaud tools like TeamRaiser, Luminate Online and The Raiser’s Edge.

We want to help you too.

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Win one free hour of consulting. Visit us at booth #809 to find out how!

ONLINE COMMUNICATIONS & MARKETING Whether you’re just getting started or an old pro looking for something new, we’re here to help you up your online game. Join us every afternoon for the hottest tips and trends in online and peer-to-peer fundraising, email marketing, and web design. You can even win cool prizes along the way! Step up to one of our ideation stations for a one-on-one session with our #npGameChangers, where you can brainstorm, plan, create, and walk away with a personalized action plan to improve your online strategy using the simplest, most powerful, and creative solutions on the market.

FINANCE & OPERATIONS Stop by to learn more about Blackbaud’s new fund accounting solution, Financial Edge NXT. Reliable, intuitive, and fully-integrated, it brings you the most advanced technology and powerful reporting tools to drive transparency, stewardship, and compliance.

ANALYTICS & BUSINESS INTELLIGENCE Join us to learn how to take the guesswork out of identifying your best supporters and improving your fundraising results. No matter the size of your organization, we can help you understand and apply smart data strategies throughout the entire giving pyramid and across the donor lifecycle. Chat with industry professionals about effective approaches for getting the most out of analytics to enhance your direct marketing segmentation, multichannel campaign management, and major to principal donor fundraising.

PAYMENT PROCESSING Streamline payment processing with Blackbaud Merchant Services. It’s simple, secure, affordable, and integrated with your Blackbaud software. Featuring detailed reporting, auto reconciliation, credit card updating, and other timesaving features, Blackbaud Merchant Services lets you focus on your mission instead of your merchant account.

BLACKBAUD CHAMPIONS Have you ever shared your experiences or recommended Blackbaud to another nonprofit organization? If so, you’ve got what it takes to be a Blackbaud Champion! Stop by to learn about the Champions program, and start earning rewards for the conversations you’re already having.

#bbcon

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NONPROFIT EXPO HALL

Navigating the 2015 Nonprofit Expo Hall

NONPROFIT EXPO HALL

Navigating the 2015 Nonprofit Expo Hall Vertical Zones Gather with like-minded individuals from your nonprofit vertical and see industry-specific technology in action.

ARTS & CULTURAL Keep Austin weird with the Arts and Cultural Team! We’ll pair you with a seasoned bbcon attendee who can show you the ropes! Learn how to get the most from Altru and other cultural software solutions by networking with Blackbaud Champions and get on-the-spot answers from support representatives. Plus, you can enter to win a ton of cool prizes!

K–12 Join us in the K–12 Expert Suite to learn how you can connect your whole school— from admissions to alumni, and everything in between. We’ll introduce you to the new K–12 community. Then, you can pick up your special gift and enter to win a $200 Amazon® gift card, view product demos, network with colleagues and Blackbaud experts, and discover the best way to connect your school.

HIGHER EDUCATION Learn what’s going on with Blackbaud’s solutions for higher education—from fundraising solutions like Raiser’s Edge NXT and Blackbaud CRM to online solutions like Blackbaud NetCommunity, Blackbaud Internet Solutions, and TeamRaiser. Network with fellow higher education users and interact with Blackbaud experts to gain insight into new product enhancements and see on-site C demonstrations specifically for you. M

CANADA

Y

This booth is totally new to bbcon! Stop CM by to pair up with a Canadian bbcon buddy, or use the space to meet up with MY old friends. This is your dedicated spot toCY connect with Canadian resources, view CMY product demos, chat with your favorite ® K account manager, grab some Smarties , and enter to win fun prizes from home!

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GRANTS & EMPLOYEE MANAGEMENT (MICROEDGE) Does your organization give grants? Stop by to learn about our market-leading cloud grants management solutions. Get a sneak peek of how we connect the funding and nonprofit communities to create greater efficiencies and improve how we track, manage, and measure impact.

Demo & Support Wall Visit our smart stations located along the Demo & Support Wall where you can dive deeper into product features, work on-site with members of the Customer Support Team, and learn more about great training opportunities with Blackbaud University. You’ll also be able to meet with the experts behind product research and development!

CUSTOMER SUPPORT Members of our Customer Support Team will be available at the Demo & Support Wall to answer questions regarding the following products: Blackbaud CRM, Luminate CRM, Raiser’s Edge, Raiser’s Edge NXT, eTapestry, Data Security Standards, Blackbaud Internet Solutions, Luminate Online, Blackbaud NetCommunity, Financial Edge, Financial Edge NXT, K–12 “on” products, and Altru.

BLACKBAUD FORMS Blackbaud Forms works directly with selected manufacturers to provide print materials designed for Blackbaud software, including: • High-security checks, value checks, tax forms, statements, invoices, and purchase order forms designed for the business office • Membership cards • Ticket stock • Fundraising forms, pledge reminders, appeals, gift receipts, and phoneathon forms • Guardian Plus high-security checks • Several branding options to suit your organization’s needs

BLACKBAUD UNIVERSITY Are you a true geek when it comes to your Blackbaud solutions? We dare you to take the Blackbaud University Challenge to prove it! Stop by to play along and enter to win free training and other awesome prizes. A mix of training experts and leadership members will be able to demonstrate the benefits of training firsthand.

SKYPE™ CHAT WITH BLACKBAUD SUPPORT Stop by to connect with Blackbaud support analysts in Charleston or Indianapolis! They’ll be standing by to chat with you in real-time. Plus, check out the stations, where you can look at our new product communities and Knowledgebase. #bbcon

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NONPROFIT EXPO HALL

Navigating the 2015 Nonprofit Expo Hall

SPONSORS AND EXHIBITORS We have grown our partner ecosystem to support you, our customers, by five times since last year’s bbcon! Stop by the Blackbaud Partner Network booth (#722) to see a demo of the Blackbaud Partner Marketplace. You’ll meet with some of our Blackbaud Technology Partners that add value on top of Blackbaud solutions. You’ll also hear about some of the great successes that our Blackbaud Solution Providers are having delivering and implementing Blackbaud software. Plus, we’ll provide you with a directory of partners and show you where to find them in the exhibit hall.

Thank you to all of our bbcon sponsors and exhibitors!

Presenting Partner Microsoft® is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft understands that in order for you—our enterprise customer—to realize the benefits of the cloud, you must be willing to entrust your cloud provider with one of your most valuable assets—your data. If you invest in a cloud service, you must be able to trust that your customer data is safe, that the privacy of your data is protected, and that you retain ownership of and control over your data—that it will only be used in a way that is consistent with your expectations. Microsoft strives to earn your trust in Microsoft Azure®. Our long experience running online services has involved extensive investment in foundational technology that builds security and privacy into the development process. Over time, we’ve developed industry-leading security measures and privacy policies and participated in international compliance programs with independent verification of how we measure up. www.microsoft.com/

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®

@PAY, BOOTH 712 @Pay is an express donation technology company. We make giving easier and more secure. Donors can give instantly with just two clicks from an email, text message, mobile web page, and even a QR code. Organizations experience more repeat and more frequent donations. Supporters benefit from a way to give that is fast, easy, and safe. www.atpay.com

SMALL WORLD LABS, BOOTH 702 Small World Labs provides an online community and social collaboration platform that enables organizations to connect, engage, collaborate with, and mobilize their supporters in new ways. Small World Labs Community powers online communities for American Cancer Society, American Heart Association, United Nations Foundation, and over 100 other leading nonprofits around the world. Small World Labs also powers all of Blackbaud’s client communities and is Blackbaud’s preferred online community partner. www.smallworldlabs.com

Platinum Sponsors GRADUWAY, BOOTH 901 Graduway helps Blackbaud customers effortlessly keep their CRM fresh and up-to-date. Graduway builds for nonprofits their own branded engagement platform that is integrated with social networks. The high user engagement means fresh data on your members and alumni is fed automatically into your Blackbaud CRM. Better engagement. Better data. Better campaigns. Simple. www.graduway.com OMATIC SOFTWARE, LLC, BOOTH 801 Omatic Software, listed on Inc. Magazine’s fastest growing private companies list for the last four consecutive years, provides software and services that help nonprofit organizations excel. Omatic provides a diverse set of software solutions—including products that enhance and extend the Blackbaud portfolio— and offers strategic services delivered by nonprofit experts to help clients get the most out of their technology platform. Founded in 2002, Omatic has provided thousands of leading nonprofits with innovative tools to eliminate manual processes resulting in significant time and cost savings. www.omaticsoftware.com

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SPONSORS AND EXHIBITORS

Diamond Sponsors

SPONSORS AND EXHIBITORS

Platinum Sponsors PAPERSAVE, BOOTH 910 PaperSave is a seamlessly integrated document management and workflow automation solution that provides one-click access to supporting documents in Raiser’s Edge NXT, Financial Edge NXT, Raiser’s Edge, Financial Edge, Education Edge, and Blackbaud CRM. PaperSave combines document capture and transaction processing to eliminate multiple steps from your process saving time and money! www.papersave.com

Gold Sponsor HJC, BOOTH 809 hjc has been helping charities and nonprofits maximize their fundraising potential for over 20 years. Founded in 1992 by Michael Johnston, hjc has worked with hundreds of nonprofit organizations in Canada, the United States, Europe, Latin America, and Asia Pacific. Mike is an expert in direct response fundraising innovation and integrated campaigning—especially in the use of technology and its integration with traditional direct response methods. His team has helped raise over a billion dollars for his clients around the world. hjc has offices in Toronto, Los Angeles, St. Louis, and Spain. www.hjcnewmedia.com

Silver Sponsors AICPA LEARNING, BOOTH 904 Visit the AICPA Store in the Nonprofit Exhibit Hall to explore publications and products available. Purchase your items at the Conference and take them with you, or order online for a limited time. www.cpa2biz.com

CHARITY DYNAMICS, BOOTH 811 More awareness, supporters, engagement, and donations—this is what nonprofits need to fulfill their mission and what Charity Dynamics delivers. We are an online marketing agency focused on leveraging technology to generate results. Our expert team provides end-to-end support, from concept and design to execution and analysis. www.charitydynamics.com

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SPONSORS AND EXHIBITORS

Silver Sponsors PARAMOUNT TECHNOLOGIES, BOOTH 1004 Paramount Technologies is a leading global provider of web-based and mobile spend management and workflow automation solutions for midmarket and enterprise organizations. Our WorkPlace solutions automate requisition, procurement, accounts payable invoice automation, materials management, project time, as well as travel and expense transactions. We make internal workflow processes more efficient, improve employee productivity, reduce time and errors, and save money. www.paramounttechnologies.com

Bronze Sponsors ADP, BOOTH 1013 www.adp.com

ATTEND, INC., BOOTH 1018 www.attend.com

AVIDXCHANGE, BOOTH 920 www.avidxchange.com

CATHEXIS PARTNERS, BOOTH 1126 www.cathexispartners.com

DNL OMNIMEDIA, BOOTH 819 www.dnlomnimedia.com

EVERTRUE, BOOTH 928 www.evertrue.com

EZESCAN, BOOTH 829 www.ezescan.com.au

JCA, INC. (JACOBSON CONSULTING APPLICATIONS, INC.), BOOTH 917 www.jcainc.com

MAESTROSOFT, BOOTH 918 www.maestrosoft.com

POWERPLAN CORPORATION, BOOTH 919 www.powerplancorp.com

VOLUNTEERHUB, BOOTH 827 www.volunteerhub.com

ZEIDMAN DEVELOPMENT, BOOTH 817 www.zeidman.info #bbcon

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SPONSORS AND EXHIBITORS

Exhibitors ADVIZOR SOLUTIONS INC., BOOTH 1019 www.advizorsolutions.com

ALTA RESOURCES, BOOTH 926 www.altaresources.com

BEACONFIRE REDENGINE, BOOTH 1011 www.beaconfire-red.com

BIZNET SOFTWARE, BOOTH 902 www.biznetsoftware.com

BOUNDLESS, BOOTH 1021 www.boundlessnetwork.com

CONCUR, BOOTH 1128 www.concur.com

IAA DONATION DIVISION, BOOTH 1029 www.iaai-auctions.com

INFOR F9, BOOTH 1020 www.infor.com

I-TEXTS, INC., BOOTH 1005 www.i-texts.com

KONTROL, BOOTH 1003 www.kontrolpayables.com

RAISEMORE, BOOTH 1027 www.raisemore.com

Partners AFP, BOOTH 1120 www.afpnet.org

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FREQUENTLY ASKED QUESTIONS

Frequently Asked Questions Where can I find up-to-date Conference information? Website: www.bbconference.com Social Media: twitter.com/bbcon Mobile App: bbcon 2015—available for free in the Apple® and Android™ app stores Information Desks: There are two information desks at bbcon. One is located in the Nonprofit Expo Hall and the other is near Registration. If I need help, what should I do? Blackbaud representatives are available to answer your questions at the information desks. You may also look for staff members who are wearing staff ribbons. In addition, special bbcon representatives are available to help guide you through your Conference experience. Look for them in the green Blackbaud shirts with “bbconcierge” on the back. They’ll be able to help you identify appropriate sessions that address your specific challenges and introduce you to experts who can chat with you one-on-one. They’ll be in the Welcome Tower at the Blackbaud Technology Innovation Hub in the Nonprofit Expo Hall. May I attend any breakout session or do I need to stay on a certain track? You may attend any breakout session. Choose the sessions that best suit your needs. What are Learn Labs? Can anyone attend? Where are they located? Learn Labs are optional hands-on learning opportunities, conducted in computer labs on-site at bbcon 2015. Registration is limited to one Learn Lab session per bbcon attendee. These sessions require pre-registration and are currently at capacity. Locations for the Learn Labs will be posted in the mobile app and on the Session Grid. Do I have to wear my name badge the entire time? Yes, please wear your badge at all times, including during the evening events. This allows us to easily identify Conference attendees and gives you access to all Conference events. Are meals provided? Grab-and-go breakfast will be available on Monday morning. Breakfast will be provided on Tuesday and Wednesday, and lunch will be provided on Monday, Tuesday, and Wednesday. There will also be a reception on Monday evening with heavy hors d’oeuvres. Desserts will be

BEhiND ThEIR GOOd wO

Rk

IS YOUR EXPERTISE INTRODUCING THE NOT-FOR-PROFIT CERTIFICATE PROGRAMS Ask About the bbcon Attendee Discount at Booth #904! AICPAStore.com/nfpcert26

#bbcon

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FREQUENTLY ASKED QUESTIONS

Frequently Asked Questions available at the Tuesday evening Concert and Celebration Reception. How will I know about session, room, or schedule changes? We will post all changes in the bbcon mobile app. If you are a Twitter® user, follow #bbcon for the latest updates. Are there extra Program Guides, pens, bags, etc.? No. To prevent waste, we print and purchase only one set of materials per registered attendee, so we do not have extras to offer. I would like to meet with a certain Blackbaud employee. Can you arrange this for me? Visit an information desk and a representative can contact the employee for you. Are there computers where I can print materials? There are no computers for printing within the Nonprofit Expo Hall or at Registration. However, there is a business center within the Convention Center that is located between the entrances of Exhibit Halls 2 and 3 on Trinity Street. Business centers are also located within all Conference hotels. Is it too late to add a guest for an evening event? No, you may add a guest at the Registration Desk. The cost to register on-site is $75 for both evening events and $50 for one event. A guest registration will not allow access to any breakout or general sessions, Learn Labs, the Nonprofit Expo Hall, breakfast, or lunch. All guests must be 21 or older. How can I get copies of the PowerPoint® presentations after bbcon? Presentations will be posted on the bbcon website once the Conference ends. Visit www.bbconference.com to access the session presentations, as well as Conference photos. All PowerPoint presentations that were received ahead of time will also be posted in the mobile app. Can I receive CRFE or CPE credits for sessions? Yes. A full list of eligible sessions can be found at www.bbconference.com. When and where is bbcon 2016? bbcon 2016 will be held October 26–28 at the Gaylord National Resort and Convention Center, National Harbor, MD. ©2015 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without the prior written permission of Blackbaud, Inc. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc. All other product names appearing herein are trademarks or registered trademarks of their respective owners. Blackbaud, Inc. reserves the right to make improvements in this document at any time, without notice or obligation. Conference titles, times, content, and descriptions are subject to change.

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AUSTIN CONVENTION CENTER

Navigating the Austin Convention Center Level 4 Level 3

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NAVIGATING THE AUSTIN HILTON

Navigating the Austin Hilton

617 Salon G

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The Hilton Austin is conveniently located adjacent to Austin Convention Center (4th Street entrance).

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NOTES

Nonprofit News You Can Use Catapult your cause with this collection of need-to-know news, trends, and best practices for the philanthropic sector. Available as a blog as well as a free quarterly magazine, npENGAGE examines the most important issues affecting the sector—whether it’s fundraising, technology, management, or marketing.

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