THE WORLD BANK WATER AND SANITATION PROGRAM TERMS OF REFERENCE Assignment/Project Title: Supervisor and Department: Location: Assignment Duration: Assignment Type: International Recruitment: -

Senior Advocacy Communication Consultant Hang Diem Nguyen, Water and Sanitation Specialist, Vietnam, GWASE Hanoi, Northern Mountain and Central Highlands, Vietnam 100 days from 25 September, 2015 till June 30th, 2016 Short‐term Consultant (STC), C3 No

PROJECT BACKGROUND AND OBJECTIVES

The Water and Sanitation Program WSP is a global multi-donor partnership administered by the World Bank to support poor people in obtaining affordable, safe, and sustainable access to water and sanitation services. WSP provides technical assistance, facilitates knowledge exchange, and promotes evidence-based advancements in sector dialogue. WSP has offices in 24 countries across Africa, East Asia and the Pacific, Latin America and the Caribbean, South Asia, and in Washington, DC. The Program is trust funded by donor countries, the World Bank, and the Bill & Melinda Gates Foundation. WSP is led by a Program Manager located in the World Bank’s Global Water Practice. In East Asia, the program currently operates offices in 5 countries—Cambodia, Indonesia, Lao PDR, the Philippines, and Vietnam—and provides technical assistance to Papua New Guinea and Timor-Leste. The Regional Team Leader based in the region is accountable to the Program Manager in Washington DC. For more information, please visit www.wsp.org Sanitation situation in Northern Mountains and Central Highlands Over the past years, Vietnam has made significant progress with respect to increasing coverage on water supply and sanitation, with sanitation still lagging behind water supply. According to the Joint Monitoring Program1, in 2015, the proportion of people practicing open defecation in rural areas was only 1%. The access to improved2 sanitation in rural areas was 70%, and access to unimproved toilet remains high at 25%. Although the general open defecation practice is low in rural Vietnam, the variation of sanitation access across regions in Vietnam is notable. In the Northern Mountains and Central Highlands (NM-CH) regions, which are home to a large number of ethnic minority (EM) groups comprising of one-third of the total population in NM-CH, approximately 21% of the rural population practice open defecation, and 39% have unhygienic toilets. The situation is even worse among EM

1JMP

(2015) Progress on sanitation and drinking water – 2015 update and MDG assessment

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“Improved” is defined as one that hygienically separates human excreta from human contact.” Refer to

http://www.wssinfo.org/definitions-methods/watsan-categories/ for more information on improved latrine types. 2 “Hygienic”

latrines defined by MoH under the circular No: 27/2011/TT-BYT are VIP pit, double vault, pour flush and septic tank

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groups whereby 31% of them practice open defecation and 47% use unhygienic toilets3. On hand washing practice, there is little data on actual behavior of hand washing even though over 80% of rural households in the NM-CH regions have a hand washing station with water and soap. An impact evaluation carried out by WSP showed that only 13% of people were washing their hands with soap at key moments4. The lack of access to basic services and poor hygiene practices contributes to the high morbidity rates for diarrhea and parasitic infections - the number two leading cause of morbidity in the northern mountainous regions. Recent evidence has shown that diarrhea and chronic environmental enteropathy in children is linked to a lack of sanitation and has a significant impact on childhood development. The use of unimproved latrines in rural villages in mountainous regions of Vietnam leads to five-year-old children being 3.7 cm shorter than healthy children living in villages where everybody practices improved sanitation5. This difference in height is irreversible and matters a great deal for a child’s cognitive development and future productive potential. While stunting has declined over the last decade in Vietnam, it remains high among ethnic minority children at 41%6. High levels of sanitation coverage and improved hygiene practices are critical to reach collective health gains needed to address these problems. Government program in addressing rural sanitation and institutional arrangement The Government of Vietnam (GoV) recognizes that improving access to sanitation and clean water is a priority and has committed to eliminating open defecation in Vietnam by 2025, and providing universal access to hygienic sanitation by 2030. Previous efforts under the government subsequent National Target Programs (NTP) for Rural Water Supply and Sanitation have had limited impact on sanitation and hygiene. One of the many reasons could be due to insufficient investment in behavior change interventions and the prioritization of water supply over sanitation in budget allocations. However, the third National Target Program (NTP3) 2012-15, has seen encouraging changes in delivering rural sanitations services with Ministry of Health (MOH) playing lead role in rural sanitation with the support of various development partners and NGOs such as UNICEF, DFID, DANIDA, DFAT, World Bank/WSP, EMWF, SNV, Plan and others. NTP3 is led by the Ministry Agriculture and Rural Development (MARD). Specifically for sanitation, the overall institutional responsibilities in NTP3 are divided as follows: - Sanitation facilities in pre-schools and schools and the development of hygienic livestock pens falls under Component 1: Rural Domestic Water Supply and Rural Environment, which is managed by MARD; - Construction of hygienic household latrines and construction of sanitation facilities for clinics falls under Component 2: Rural Sanitation, which is managed by Ministry of Health (MoH);

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MICS (2011) Multiple Indicator Cluster Survey; special tabulation WSP (2014) Impact Evaluation on hand washing with soap Vietnam 5 WSP (2014) Investing in the Next Generation: Growing Smarter and Taller with Toilets. Research Brief 6 Vietnam Nutrition Surveillance Profiles (2013) National Nutrition Institute 4

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Behavior change interventions, clustered under the heading of Information and Education Communications (IEC) falls under Component 3: Capacity Building, IEC, Supervision and Monitoring, which is the managed by MARD.

While MoH is responsible for sanitation promotion, under NTP3, MoH manages a nationwide network of healthcare staff and village health workers responsible for local hygiene promotion. The Vietnam Health and Environment Agency (VIHEMA), within MoH, has strong technical and policy experience and also coordinate the sanitation interventions of NGOs working in the sector. At provincial level, under the overall decision-making authority of the Provincial People’s Committee (PPC), the provincial Centers for Preventive Medicine (pCPM) - under the provincial Department of Health (DoH) - are responsible for domestic sanitation and hygiene and for water, sanitation and hygiene (WASH) facilities in health centers. The provincial Department of Education and Training, (DoET) is responsible for WASH in schools. Since NTP3 is expected to expire by the end of 2015, it is likely that the government is taking rural water and sanitation agenda forward by including WASH as a sub-component in the forthcoming New Rural Area Program led by MARD. WSP Vietnam Rural Sanitation program To support the NTP3, WSP Vietnam has started a five-year program from 2012-2017 to support the GoV in accelerating progress on sanitation. The supports were specifically provided to VIHEMA who is responsible for rural sanitation within the MoH, and the Ministry of Agriculture and Rural Development who is the lead implementation agency for the NTP3. Given the importance placed on behavior change communication (BCC) within the NTP 3, WSP has been supporting the government to i) improve the enabling environment for sanitation service delivery, ii) strengthen rural sanitation supply chains, ii) generate demand for improved sanitation, and iv) inform service delivery models through knowledge and learning. Result‐based Scaling up Rural Sanitation and Water Supply in the Northern Mountains and Central Highlands Program (SupRSWS PforR) Building on a long-term successful engagement in the WASH sector in Vietnam and to address the lagging development facing the NM-CH, the Ministry of Planning and Investment (MPI) has requested the World Bank (IDA) to finance a Program-for-Results (PforR) to strengthen the government NTP3 and/or its successor program in the 19 provinces of the NM-CH Regions with the lowest sanitation coverage. This Program-for-Results, hereinafter referred to as “the Program”, is expected to run from 2016 to 2020 and will cover 800 communes out of the 2,100 communes in 19 provinces. The Program would build upon the NTP3 by allocating greater investments to activities which support delivery of behavior change communications, provide basic services and infrastructure to support behavior change, support sustainable services and build capacity. The main thrust of the Program is the emphasis on the need for delivering behavior change communication and strengthening the supply chain, referred to as soft intervention, for rural sanitation and hygiene at the local level in order to achieve the sustainable results outlined in the Program. 3

In order to support the government in effective implementation of the SupRSWS PforR, WSP is supporting the government with an additional TA that aims at strengthening institutional capacities of government at central, provincial and district level for implementation of and adaptive learning for delivery rural sanitation in NM-CH. Building on WSP’s ongoing work in Vietnam, the TA will provide enhanced support to the 19 Program provinces to: 1). deliver sanitation behavior change communication and demand creation, 2). facilitate private sector participation in delivering aspiration latrine product, 3). effectively advocate higher prioritization of sanitation in provincial investment plans and improve planning and monitoring for rural sanitation, and 4). deepen knowledge and learning on sanitation service delivery. This TOR contribute mainly to the third component of the TA, with respect to advocacy communications for prioritizing sanitation investments. In order to build consensus on policy and more attention for rural sanitation, WSP’s TA includes a strong focus on facilitating partners in advocacy and communication at high level at national and provincial level through advocacy campaigns, events, workshops, mass media, etc. For this purpose, WSP seeks to hire a Senior Communication Consultant to help VIHEMA develop advocacy plan and tools, in collaboration with strategic partners, to communicate strategically with the right audiences in the right way and to measure results of these interventions for further improvement. Objective of the ToR The objectives of the assignment are to: 1) Develop an two years advocacy plan for rural sanitation and hygiene improvement to decision makers at central level; develop some advocacy tools and provide support to VIHEMA during the plan implementation. 2) Develop an advocacy plan for rural sanitation and hygiene improvement to decision makers at provincial level; The advocacy plans are expected to: - Raise profile of sanitation among key sector influencers such as Ministry of Planning and Investment, Ministry of Finance, National Assembly, Provincial People Committees etc by raising awareness on the critical roles of rural sanitation and hygiene improvement for the country’s economic and human resource development; and using other than public health and economic motivations that can propel provincial decision makers into action. - Advocate for more actions and investment in rural sanitation and hygiene situation and its cost effectiveness; - Generate a favorable political climate for sustained financing of the rural sanitation and hygiene sector, and a policy level commitment to the Sustainable Development Goals for the sector in Vietnam.

SCOPE OF WORK To achieve the above objectives, the following specific tasks are expected: 1) Development of advocacy plan and tools for central level

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Gather inputs from relevant stakeholders, update on the sector situation, target groups’ perspectives on rural development and sanitation in Vietnam, including political priorities and investment decisions at national and provincial levels.

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Develop a Strategic Advocacy Plan for 2016 – 2017 for VIHEMA for raising sanitation profile among key decision makers at relevant Ministries, Prime Minister and national Assembly by strategically raising awareness on the critical roles of rural sanitation and hygiene improvement for Vietnam, for the country’s economic and human resource development. The plan should also include suggestion on supporting document/material needed for implementing the Plan

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Support the implementation of the Plan as an Communication Adviser to VIHEMA by: o

Support the development of a media network for sanitation; plan and organize media events/activities to share information and raise awareness on rural sanitation work in Vietnam

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Design and support the implementation of communications and advocacy campaigns targeting key policy-making stakeholders, especially on particular circumstances such as World Toilet Day, Hand Washing Day, etc. at national level if the government budget is available.

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Support the production of advocacy materials, such as infographic, videos, leaflets, etc highlighting the needs of adequate and sustainable investment in sanitation in Vietnam for use in relevant meetings with decision makers.

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Support the development and operation of integrated communications (websites, social media, mobile, TV, etc.) for sanitation advocacy;

2. Development of advocacy plan and tools for provincial level -

Develop a model of Advocacy Plan for Provincial Departments of Health and Centers for Preventive Medicine to implement in order to draw more attention and call for actions on improving sanitation from the People Committees at all levels. The Plan should also include suggestions of supporting document/material needed for implementing the Plan and most effective channels for influencing provincial decision makers.

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To support in development of digital communications (websites, social media, mobile, etc.) if needed;

Methodology The consultant will need to work closely with WSP team (global and regional), VIHEMA, provincial CPMs and the World Bank Communications team. The Strategic Advocacy Plans, which should clearly spell out objectives, activities for national level and for provincial CPMs, human and financial resources needed, time schedules, and how to monitor results. Due to the nature of the work and the need for close interaction with the WSP team and VIHEMA, the national consultant is required to be a Hanoi resident. All communications activities and production should be approved by WSP and VIHEMA prior to actual activities.

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B.

DELIVERABLES/SPECIFIC OUTPUTS EXPECTED FROM CONSULTANT

The following tasks and deliverables are expected from the consultant from Sep2015 to June 2016. The timing of deliverables will be determined in close coordination with the WSP Task Team Leader. The deliverables should be in both Vietnamese and English. Task 1) Develop advocacy plan for rural sanitation and hygiene improvement to decision makers at central level: -

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To gather inputs from relevant stakeholders, update on the sector situation, target groups’ perspectives on rural sanitation in Vietnam, including priorities and investment; To develop a Strategic Advocacy Plan for 2015 - 2020 for VIHEMA for raising awareness among key decision makers. Consultation and finalization. To support the implementation of the Plan o Support the development of a media network for sanitation; plan and organize media events/activities to share information and raise awareness on rural sanitation work in Vietnam o Design and support the implementation of communications and advocacy campaigns targeting key policy-making stakeholders, especially on particular circumstances if the government budget is available o Support the production of advocacy materials, such as infographic, videos, leaflets, etc highlighting the needs of

Working time

Deliverables

Expected Delivery Date

5 days

Short analysis report

Oct 2015

20 days

Advocacy Plan for 2016 – 2017

Dec 2015

75 days

50 days

Jan – Jun 2016 A list of reporters/editors covering rural sanitation, Media engagement events, Media analysis after big event

Campaign plans Short reports on campaign activities

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o

adequate and sustainable investment in sanitation in Vietnam for use in relevant meetings with decision makers Support the development and operation of integrated communications (websites, social media, mobile, TV, etc.) for sanitation advocacy

2) Develop advocacy plan for rural sanitation and hygiene improvement to decision makers at provincial level; -

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To develop a model of Advocacy Plan for Provincial Departments of Health and Centers for Preventive Medicine to implement to raise more attention of the People Committees at all levels on sanitation To support in development of digital communications (websites, social media, mobile, etc.);

Total

Communications materials Website, social media, TV programs, news articles, mobile apps

25 days

15 days

Provincial Advocacy plan

Dec 2015

10 day

supporting agencies for graphic design and video production

Dec – Jun 2016

100 days

C. SPECIFIC INPUTS TO BE PRESENTED BY THE CLIENT WSP and VIHEMA will provide background documentation as required, will provide feedback to all deliverables in a timely manner, and will facilitate contacts with stakeholders as required. WSP assistants will provide support for mission travel as required. D. SPECIAL TERMS & CONDITIONS / SPECIFIC CRITERIA Timing/Assignment Duration The consultant will be recruited for maximum 100 days from September 2015 to June 30, 2016. Reporting The consultant will work directly with the WSP Vietnam Country team, their clients, and their related consultants. The consultant will report to the WSP’s Task Team Leader. He/she will also collaborate closely with the Sr. Regional Water Supply and Sanitation Specialist, BCC Specialists, to-be-hired creative 7

firm and other HQ- WSP staff working on rural sanitation. The consultant is expected to consult with the World Bank Vietnam Communications team when needed. Payment Schedule The assignment will be remunerated on a time plus expenses basis and on delivery and acceptance by the Task Team Leader of the outputs, as per the normal procedures of the World Bank and in line with project cost norms for consultants. Required Qualifications and Experience • Master’s degree in Communications, Journalism, Public Relations or related fields; • At least 8 years of demonstrated professional experience in the field of advertising, journalism, communications, external relations, public affairs, public relations or corporate communications. • Well understanding on political mechanism in Vietnam, institutional structure and operation. Experience in working with government department on advocacy campaigns on social issues. Experience in working in the sanitation sector is an advantage. • Knowledge of modern communications principles, techniques and systems. • Excellent communications skills including the researching and selection of information, and writing and editing skills. Good understanding of the working practices of the media. Skills related to multimedia production would be an advantage. Professional experience of communication strategy development for catalyzing population behavior change is essential and a thorough understanding of the sanitation and hygiene sector in Vietnam, • Strong network with the media, government officials and development partners • Excellent written and spoken command of English and Vietnamese; • Experience creating multimedia and interactive content (such as slideshows, videos, and timelines). • Good level of initiative, judgment, and decisiveness in accomplishing tasks. • Ability to work capably under stress and to juggle multiple tasks within tight deadlines. • Strong diplomatic, interpersonal, and teamwork skills; sensitivity to working in a multicultural environment • Excellent computer skills (MS Word, MS Excel, MS Power Point, etc);

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