Media Pack

The Mission... Yours magazine puts its readers at the heart of everything we do and they reward us with unprecedented levels of loyalty, trust and engagement. We offer highly relevant, trusted and useful advice, whether it’s to help readers look their best, to stay healthy and active, to enjoy their free time or to manage their money better. We celebrate 50+ women too, whether they’re overcoming difficulties or achieving amazing things. We like to look back with our readers and listen to their views, enjoy a shared heritage, shared values and a sense of friendship and community.

The

Reader... Yours is the UK’s best-selling fortnightly lifestyle magazine and website targeting women aged 50 and over. Yours readers want to help, to be involved, to be listened to and to have a voice. Our reader has traditional values politeness, kindness and community are important to her and her family is at the heart of everything. She is extremely caring and kind, as well as being a mum, grandma or even great-grandma, she is likely to work part-time and volunteer within her community. She loves to laugh, to make friends, to reminisce and share her memories. She has a young outlook on life, she places importance on maintaining a healthy lifestyle and is determined to keep up with technology. She sees Yours as a friend and comes to us for trusted news, advice and to put a smile on her face.

Statistics: Median age 68 45% ABC1 68% retired 72% have grandchildren

Editorial pilars

Celebrity and Real Life Our cover stars aren’t just ‘celebs’ – they are stars with integrity, warmth and values that our readers share. Our readers want insight, not scandal. Our real-life features celebrate women who have shown courage against the odds or are making a difference in the world.

Making the most of her time Yours readers have more freedom than ever before and we’re on hand to help them make the most of it. Our cookery, gardening, knitting, craft and home pages are packed with tempting ideas. Our travel features inspire readers, whether they’re looking for a trip of a lifetime or exciting new days out. And for when she wants to put her feet up, our big puzzle section is perfect.

Health, Fashion and Beauty Our readers want to look and feel their best, so we provide trusted expert advice in every area. Our health advice is relevant, but positive. Our fashion pages always feature affordable, figure-fixing fashion eg it’s photographed on models that readers can relate to. Our beauty pages are focused on anti-ageing, so the products will always be relevant for her – not her daughter. We also offer help on everything from money-saving tips to relationship advice, consumer guidance to finding your perfect pair of specs!

The Yours community Yours readers love to share – whether it’s memories, laughter or useful information. Meeting Place is the heart of the magazine and Britain’s biggest and liveliest letters page (we get about 1,000 letters a week). We give readers the chance to look back fondly to their youth, while Sharing the Caring offers help and support readers can’t find elsewhere. No wonder our readers feel that nobody knows them better.

MULTIMEDIA PLATFORM OFFERING

Not just a magazine…

Reader events

The Yours brand also offers: - Yours Puzzles magazine - Yours Annual book - Yours Dating club - Yours Diet club - Yours Retirement services - Yours Travel club

Our annual event, Yours Live, has been attended by more than 20,000 Yours readers to date. This three-day event is packed full of workshops, classes and crafts by day and entertainment and dancing by night. You will certainly have the time of your life at Yours Live!

Yours.co.uk Relaunched in July 2014, yours.co.uk is the the safe and trusted online home of Britain’s best fortnightly magazine for women over 50 and the ultimate destination for the time of your life. Whether you want to find trusted advice on a huge range of relevant topics, enjoy loads of craft projects and recipes, shop for great products selected by us or win prizes, yours.co.uk has the answer.

Statistics:

A note from Yours

54% ABC1 93% Female

Our email newsletter delivers the latest news and best stories our pick of the best stories of the week, from health… to travel, fashion to relationships, craft and recipes. Plus, it brings the latest deals, best discounts and competitions straight to the inboxes of our readers.

DISPLAY

CONTACTS

Full Page FH £16,692 Full Page ROP £13,761 1st 3rd £18,043 1st 20% £21,101 1st 20%, RH £22,156 1st RHP £21,598 1st LHP £24,465 IFC DPS £51,785 1st DPS £43,120 2nd DPS £38,736 IBC £16,514 OBC £42,349 IFC £27,257

EDITORIAL TEAM Editor Sharon Reid

ADVERTORIALS Full Page £19,266 DPS £36,606 Production POA

PRODUCTION Inserts £66 CPT Bound-in £66 CPT Tip-on £66 CPT

AD SPECS Trim 300 x 234 Bleed 306 x 240 Type 280 x 214

Editor at Large Valery McConnell Associate Editor Jenny Cripps

Yours - ADVERTISING Brand Director Hannah Preston [email protected] 0207 295 8583 Classified sale manager Karen Gardiner [email protected] 01733 468288 Creative Director Sara Jubb [email protected] 0207 520 6486 Regional Business Development Manager Sarah Bell [email protected] 0161 833 8637 Regional Business Development Manager Katie Kendall [email protected] 0161 833 8638 All magazine advertising enquiries [email protected] All digital advertising enquiries [email protected]