A Questex Company

The Future of Global Marketing Supply Chain Management

Production Printing & Media Business Development Strategies

A Multi-Client Study

The Future of Global Marketing Supply Chain Management

Intro d u c t i o n

Project Objectives

Due to g l o b a l e x p a n s i o n a n d m o re d i v e r s e c h a n nel

This study will focus on four main areas:

distribu t i o n n e e d s , e n t e r p r i s e m a r k e t e r s a re

Overview of the Opportunity Landscape

struggli n g t o m a n a g e a n d c o n t ro l t h e i r m a r k e t i ng



• Define marketing supply chain management

materia l s . T h e re s u l t f o r m a n y h a s b e c o m e c o m plex



• Profile key global market players

and ine ff i c i e n t m a r k e t i n g s u p p l y c h a i n s — t h e c h ain



• Investigate market opportunities

of supp l i e r s i n v o l v e d i n p ro d u c i n g m a t e r i a l s ( p r i nt, promoti o n a l p ro d u c t s , a n d p o i n t o f s a l e ) t o m a r ket

Assess the Current and Future State of the Market

product s a n d s e r v i c e s . T h ro u g h e x t e n s i v e p r i m a ry



• Supply chain management needs

research e ff o r t s , I n f o Tre n d s w i l l d r a w e x e c u t i v e



• Mix of spend

insight f ro m m a r k e t e r s a n d s o u rc i n g l e a d s a c ro s s



• Service demands

key glob a l m a r k e t s . T h e s e i n s i g h t s w i l l d r i v e a b etter

Identify Key Market Trends

underst a n d i n g o f t h e c u r re n t s t a t e o f — a n d e m e rging



• Promotional and marketing materials mix

trends w i t h i n — t h e m a r k e t i n g s u p p l y c h a i n f o r



• Practices for managing, ordering, and

enterpr i s e s a n d t h e p ro v i d e r s w h o s e r v e i t .



Through e x t e n s i v e p ri m a r y re s e a rc h o f m a r k e t i n g



executiv e s a c ro s s k e y g l o b a l m a r k e t s , t h i s s t u d y will:







• R e v i e w k e y m a r k e t i n g s u p p l y c h a i n a n d



• D e f i n e t h e c u r re n t s t a t e o f t h e m a r k e t i n g



supply chain

• A s s e s s n e e d s o f m a r k e t i n g s u p p l y c h a i n l eads



technology players serving the market

( p ro c u re m e n t , s u p p l y c h a i n , m a r k e t i n g )

• I d e n t i f y e m e r g i n g t re n d s a n d c o r re s p o n d ing



opportunities

• Challenges in balancing supply chain efficiency with go-to-market strategies

• Evolving expectations for marketing supply



distributing marketing materials

chain and technology players

• Role of marketing, agency, and supply chain



stakeholders



• Purchasing and provider selection criteria



• Marketing cycles

Define Key Success Strategies and Opportunities

• Key enterprise challenges



• Service gaps



• Future opportunities

Rese a rc h M e t h o d o l o g y

sources. Information sources will include financial reports, industry trade associations, government agencies, published

Analysis will include primary and secondary research across key industries, stakeholders, and geographies. Quanti t a t i v e I n t e r v i e w s InfoTrends will conduct 500 quantitative interviews with

industry reports, trade articles, industry databases, company websites, and other sources (including vendor white papers, user groups, and research reports). InfoTrends will also leverage research it has previously published as part of ongoing consulting services and research.

large enterprises of 5,000+ employees.

•





- Consumer packaged goods, financial services, manufacturing, retail, other

• Geographies



Analysis & Project Deliverables

- M a r k e t i n g , p ro c u re m e n t , s u p p l y c h a i n

• Industries





Key stakeholders

- Australia, Brazil, China, UK, U.S.

InfoTrends’ professional staff will perform an extensive analysis of the research to develop an understanding of the opportunities and issues surrounding marketing supply chain management. Subscribers will receive:

• An executive summary of key issues, research

Qualita t i v e I n t e r v i e w s InfoTrends will conduct 15 qualitative interviews with key stakeholders.

•

Key stakeholders



- P ro v i d e r s o f m a r k e t i n g s u p p l y c h a i n



s e r v i c e s & t e c h n o l o g y v e n d o r s , e n t e r p r ises,



and agencies



• Industries



- Sampling across key industries

• Geographies



- Australia, Brazil, China, UK, U.S.

Secondary Research



findings, and overall recommendations

• A PowerPoint report for inter nal communication



of the research results, including profiles of key



market players



• Extensive data books designed for additional



analysis of key survey questions by specific



demographics

Who Should Subscribe:

• Providers of marketing supply chain services



& technology who are seeking strategic business

development insights

• Vendors serving marketing supply chain service

InfoTrends will thoroughly examine existing market



information on key applications, market segments,



competitors, and product categories using a variety of



providers seeking new revenue opportunities

• Enterprises seeking to improve supply chain practices and identify key market p layers

Proj e c t T i me L i n e *

Confidentiality InfoTrends will use its best efforts to ensure that any

May:

Survey development and review**

June:

S u r v e y p ro g r a m m i n g

June- J u l y :

S u r v e y d e p l o y m e n t a n d c a p t ure

AugustSeptember:

Data cleansing, analysis, charting, report generation

information as part of its ongoing market analysis.

October:

Final deliverables

About InfoTrends

confidential information obtained about the client and its business during the course of the proposed study is not,

* Giv e n a l a u n c h d a t e o f M a y 1 , 2 0 1 5 ** Ear l y s t u d y s u b s c r i b e r s h a v e t h e o p p o r t u nity to i n f l u e n c e t h e s u r v e y

unless agreed otherwise in advance, disclosed to any third party without the prior written permission of the client. InfoTrends retains the right to re-use any non-proprietary

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market

Term s a n d C o n d i t i o n s Liability for Advice

trends, identify opportunities, and develop strategies to grow their businesses.

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The Future of Global Marketing Supply Chain Management

A u t h o r i z a t i on Form

Subs c r i p t i o n i n c l u d e s :

Early Subscriber Rate before May 1, 2015

Subscriber Rate after May 1, 2015

$24,995

$27,995

• Wr i t t e n E x e c u t i v e S u m m a r y • P o w e r P o i n t P re s e n t a t i o n / R e p o r t • PowerPoint Slides of Survey Questions • D e m o g r a p h i c C o m p a r i s o n s b y S u r v e y Q u estion • P r i v a t e We b i n a r f o r I n t e r n a l R e v i e w

Addi t i o n a l o p t i o n s :

$2,500

(+ travel)

• O n - s i t e P re s e n t a t i o n

Purcha s e o rd e r n u m b e r Signat u re Name T itle Comp a n y Addre s s City, S t a t e , Z i p Count r y Teleph o n e E-mai l E-mail the completed form to [email protected] or fax to +1 781.616.2121.