Certificate Programs

Supply Chain Management and Marketing

Supply Chain Management and Marketing Program

DESCRIPTION: This introduction to Logistics and Supply Chain Management concepts includes discussions on Technology and the increasingly important Green Logistics. Basic concepts of Sales and Marketing are introduced.

LEARNING OUTCOMES: 

Define the difference between supply chain management and logistics management



Describe the synchronized flow of information, products and funds through the supply chain



Discuss complexities, e.g. declining margins, forecasting, competition etc...



Examine the internal/external supply chain and the internal/external customer



Describe the logistic functions within the supply chain



Describe process mapping, benchmarking and total quality management (TQM)



Discuss leading change in logistics (inventory, challenges, production and push and pull distribution)



Examine technology in logistics planning ( ERP , APS, AI and GIS)



Discuss supply chain Event management (SCEM)



Discuss outsourcing benefits, challenges and partnerships



Discuss growth in international trade and the driving forces behind globalization



Discuss the effects of competencies, government regulation, transportation, finance and risk management



Describe the role and concept of marketing within an organization



Discuss marketing strategies setting company goals and objectives



Discuss the purpose of marketing research Recognize and define consumer behaviour Navigate the market management process Discuss the fundamentals of pricing , strategies, skimming, penetration, Target return, product line, product line, captive product pricing etc... Discuss the importance of marketing, distribution, promotion and personal selling Discuss the marketing mix product, price, place and promotion

  

 

Updated: June 27, 2011

Page: 1 of 9

Certificate Programs

Supply Chain Management and Marketing

TARGET AUDIENCE: This program is primarily designed to meet the education needs of two main groups: 1. Individuals who have experience in the international transportation, trade, logistics and supply chain industries and wish to acquire advanced skills and knowledge to make them more employable. 2. Individuals currently working in the international transportation, trade, logistics and supply chain industries, but wish to upgrade their new skills and knowledge for possible career advancement.

PREREQUISITES: There are no prerequisites, but knowledge of the international transportation, trade, logistics and supply chain industries will be beneficial. Good knowledge of English (verbal, writing and reading) is a must, as is knowledge of basic mathematical calculations. Prior completion of International Transportation and Trade, Essentials of Freight Forwarding and Specialized Freight Services programs is recommended.

CIFFA ADVACED CERTIFICATE REQUIREMENTS: Participants wishing to receive an Advanced Certificate must hold a Certificate and successfully complete Specialized Freight Services; and Supply Chain Management and Marketing within three calendar years.

DELIVERY METHODS: This program is available through two delivery methods: 1. Facilitated instruction delivered in a classroom setting, utilizing a workshop-based approach. Currently, this method of delivery is offered in Montreal, Toronto and Vancouver. 2. E-Learning is available for participants in locations other than the above or if you are unable to attend the classroom sessions.

PARTICIPANT MATERIALS: All participants are provided a Textbook, Student Workbook, access to the e-Learning components and for some topics, additional learning materials. Note #1-1: Classroom participants will receive their course materials in the first class. Note #1-2: E-learning participants will receive their course materials in the mail in early September.

Updated: June 27, 2011

Page: 2 of 9

Certificate Programs

Supply Chain Management and Marketing

DURATION The duration of this program is 13 weeks, taught in one four-hour evening class. This comprises a total of 52 “contact hours” in total (not including additional time spent on reading, completing assignments, studying or test preparation).

SCHEDULE AND TOPICS The program schedule runs from early January to early April each year. e-Learning SCHEDULE Supply Chain Management and Marketing DATE

TOPIC

DURATION

Week of January 9, 2012

Welcome and Introduction; Supply Chain Management – Part 1

4 hours

Week of January 16, 2012

Supply Chain Management – Part 2

4 hours

Week of January 23, 2012 Week of January 30, 2012 Week of February 6, 2012

Supply Chain Management – Part 3

4 hours

Supply Chain Management – Part 4

4 hours

Supply Chain Management – Part 5

4 hours

Week of February 13, 2012

Written Exam #1 (Supply Chain Management)

4 hours

Week of February 20, 2012

Sales and Marketing – Part 1

4 hours

Week of February 27, 2012

Sales and Marketing – Part 2

4 hours

Week of March 5, 2012

Sales and Marketing – Part 3

4 hours

Week of March 12, 2012

Sales and Marketing – Part 4

4 hours

Week of March 19, 2012

IT and e-Logistics; and Green Logistics

4 hours

Week of March 26, 2012

Review

4 hours

Week of April 2, 2012

Written Exam #2 (Essay)

4 hours

Note #2-1: This is the e-learning schedule. The classroom schedules will be communicated to participants upon registration. Note #2-2: E-learning participants must ensure they are adequately prepared to write the written exams on the prescribed weeks, as indicated above. Exam arrangements will be made with each participant at the start of the schedule.

Updated: June 27, 2011

Page: 3 of 9

Certificate Programs

Supply Chain Management and Marketing

PRICING: Current pricing (as of May 3, 2011) for this program is: Employee of a CIFFA Regular or Associate Member company – CAD $605.00 + tax. Employee or individual not from the above – CAD $710.00 + tax.

REGISTRATION: For the most up to date registration information, please click on the “Registration” link in the QUICK LINKS box on this program’s web page. Note #6-1: Your registration will only be confirmed after receipt and processing of your fully completed registration form and full payment.

POLICIES (Excerpts from Study Skills Guide in Student Workbook) 9

MISSED EXAM POLICY

9.1

Exam Attendance

It is the responsibility of every CIFFA student to attend all Exams, as and when scheduled. Some limited accommodations may be made for students who cannot write their Exam on the scheduled dates due to illness, business travel, etc. Failure to write one of the Exams may result in the student’s failure of the program.

9.2 Advising the Instructor It is the sole responsibility of the student to advise the Teaching Assistant, and/or Instructor, and/or CIFFA (as applicable), if they are unable to write an Exam on the scheduled date. If a student is unable to write an Exam on the scheduled date, the student must advise the Teaching Assistant/Instructor/CIFFA, by e-mail, prior to the scheduled Exam date and time. As soon as they are aware of a conflict, it is recommended to give notice early to ensure that the alternate date can be arranged. Failure to advise the Teaching Assistant/Instructor/CIFFA prior to the scheduled Exam date, will result in a zero mark for that Exam. In this instance, the writing of an Exam on an Alternate Date (9.3) will not be permitted.

9.3 Alternate Exam Date If a student advises the Teaching Assistant/Instructor/CIFFA prior to the scheduled Exam date, they may be allowed to write the applicable Exam within five (5) business days of the originally scheduled Exam date. This Exam may be written prior (before) or post (after) the originally scheduled Exam date. Should the student not be able to write the Exam within five (5) business days the originally schedule Exam date (prior or post), they will receive a zero mark for that Exam. Updated: June 27, 2011

Page: 4 of 9

Certificate Programs

Supply Chain Management and Marketing

A zero mark for that Exam may result in the student’s failure of the program. 9.4 Alternate Exam Fee A CAD $75.00, plus applicable tax(es) fee will be charged to the student, for each Exam written PRIOR to the originally scheduled Exam date. A CAD $125.00, plus applicable tax(es) fee will be charged to the student, for each Exam written POST the originally scheduled Exam date, or for a Make-Up Exam. These fees are payable to CIFFA BEFORE the student can write the Exam. Alternate Exam Fees may be paid by credit card (Visa or MasterCard) or by cheque.

9.5

Exceptional Circumstances

9.5.1

Exceptional Circumstances

In Exceptional Circumstances (serious illness or hospitalization, childbirth, death in the immediate family, personal or family difficulties, etc.), certain accommodations may be made. Adequate proof must be provided to CIFFA, to substantiate the Exceptional Circumstance. The time frames indicated in 9.2, and the Alternate Exam Dates time frames of 9.3 must be adhered to. In extreme cases, additional time may be granted to write an Exam, at the sole discretion of CIFFA. The Alternate Exam Fees (9.4) will be waived for this Exceptional Circumstances provision. CIFFA has the sole right to decide whether the student’s situation falls under the Exceptional Circumstance provision.

9.5.2

Business Travel

In the event that a student must miss an Exam due to Business Travel, the time frames indicated in 9.2 must be adhered to, and adequate written proof from the student’s employer must be provided to CIFFA, to substantiate the Business Travel requirement. In this situation, the student has two (2) options: i)

Write the Exam on the originally scheduled date, at a business location the student has travelled to. The student’s writing of the Exam must be monitored and supervised by a responsible management person in the student’s company (supervisor, manager, etc.). A Senior management person from the student’s employer must provide CIFFA a written statement indicating that the student must be absent from the Exam for business travel purposes, what arrangements the company has made for the student to write the Exam, and the name, title, and contact information of the responsible management person assigned to monitor and supervise the student’s writing of the Exam. The student’s company must make all necessary arrangements for the writing, and monitoring and supervising of the Exam at another location, and must pay for any and all additional costs (i.e. courier). The Alternate Exam Fees (9.4) will be waived for this specific option of the Business Travel provision.

ii)

Write the Exam within the specified time frames of 9.3. The student must pay the applicable Alternate Exam Fee (9.4).

Updated: June 27, 2011

Page: 5 of 9

Certificate Programs

Supply Chain Management and Marketing

CIFFA has the sole right to decide whether the student’s situation falls under the Business Travel provision, whether the arrangements for writing an Exam at another location are acceptable, and whether the responsible management person assigned to monitor and supervise the writing of the Exam are suitable.

9.5.3

Zero Mark for Exceptional Circumstances

Should a student receive a zero mark according to 9.5.1, the zero mark may be replaced with an Estimated Exam mark. This Estimated Exam mark will be based on the average mark for the other Exams that have been written by the student. This Estimated Exam mark will be calculated into the student’s Final Grade, which may result in the student’s failure of the program. CIFFA has the sole right to decide whether an Estimated Exam mark will be assigned.

10

STUDENT GRADES

10.1

Passing Grade

The required Final Grade for successful completion of this program is 60%. The student’s Final Grade is based on two (2) written Exams (40 and 60% of the Final Grade). Upon successful completion, a Mark Transcript will be issued.

10.2

Exam Grading Discrepancies

10.2.1 Exams Classroom Students: Any discrepancies regarding the grading of Exams must first be discussed with the Teaching Assistant, and/or Instructor (as applicable), and if not resolved, then with the Regional Education Coordinator. e-Learning Students: Go directly to 10.2.2.

10.2.2 Exam Mark Appeal If after following 10.2.1, and if a student is still not satisfied with the marking process of their Exam, the student may then appeal their Exam mark to the Program Manager. In all cases, the student’s ORIGINAL Exam paper must be forwarded (at the student’s expense) to the Program Manager, along with a statement of what their appeal is based on. It is strongly recommended that the student keeps a photocopy of their Exam on file, in the event that the ORIGINAL is lost.

10.4

Final Grade Appeal

A student may contact the Program Manager for an appeal of their failing Final Grade. A statement of what the appeal is based on must be included in the appeal.

Updated: June 27, 2011

Page: 6 of 9

Certificate Programs

10.5

Supply Chain Management and Marketing

Appeal Timelines

All appeals regarding Exams, marks, or Final Grades must be officially queried to the appropriate individual (see 10.2.1, 10.2.2, 10.4) within fifteen (15) calendar days of the student’s receipt of marked Exam, mark, or Final Grade. Queries regarding Exams, marks, or Final Grades will not be considered after the fifteen (15) calendar day period has passed.

10.6

Certificates

Upon successful completion of International Transportation and Trade; and Essentials of Freight Forwarding a Certificate will be issued. Note: To be eligible for the Certificate, both above programs must be completed within three (3) calendar years.

Upon successful completion of International Transportation and Trade; Essentials of Freight Forwarding; Specialized Freight Services; and Supply Chain Management and Marketing an Advance Certificate will be issued. Note: To be eligible for the Advanced Certificate, students must have a Certificate and complete Specialized Freight Services; and Supply Chain Management and Marketing programs within three (3) calendar years.

10.7

Advanced Standings

10.7.1 Honours Designation All students with a Final Grade average of 90% or more in the Certificate or in the Advanced Certificate are considered to have passed with Honours. 10.7.2 Highest Honours Designation All students with a Final Grade average of 95% or more in the Certificate or in the Advanced Certificate are considered to have passed with Highest Honours.

10.8

Education Awards

The student, who achieves the highest Final Grade average in the Certificate will receive the “Job Nicolai Education Award”. The award will comprise of a plaque, suitably inscribed, and a cheque for CAD $250.00. There will be one (1) award per Region. The student, who achieves the highest Final Grade average in the Advanced Certificate will receive the “George Kuhn Award”. The award will comprise of a plaque, suitably inscribed, and a cheque for CAD $500.00. There will be one (1) award per Region. Note: International Transportation and Trade; and Essentials of Freight Forwarding or Specialized Freight Forwarding; and Supply Chain Management and Marketing programs must be completed in the same education year, in order for student to be qualified for Honours Designations or Education Awards.

Updated: June 27, 2011

Page: 7 of 9

Certificate Programs

11

Supply Chain Management and Marketing

CHEATING POLICY

CIFFA will NOT condone cheating on written Exams, e-Learning Quizzes or written Assignments. Cheating includes, but is not limited to:  Talking to another student.  Providing assistance to/accepting assistance from another student.  Looking at another student’s written Exam, e-Learning Quiz or written Assignment.  Having access to notes or books.  Using an electronic device (other than a BASIC calculator).  Discussing questions and answers during a bathroom break.  Any other action that provides unfair advantage over other students. Any student(s) involved in the above, or in other aspects of cheating, will have their written Exam, eLearning Quiz or written Assignment confiscated. The involved student(s) will receive a ZERO mark for that written Exam, e-Learning Quiz or written Assignment. A ZERO mark for that written Exam, e-Learning Quiz or written Assignment may result in the student’s failure of the program. A student who continues cheating on a second written Exam, e-Learning Quiz or written Assignment will be removed from the program.

12

ADMINISTRATION FEES

Due to the increased workload of processing changes and re-issuing documentation, we unfortunately find it necessary to impose a CAD $75.00, plus applicable tax(es) administration fee. Items requiring payment of this administration fee include (but are not limited to):  Re-issuing of a Letter of Completion, Certificate or Advanced Certificate.  Re-issuing of a Mark Transcript.  Re-issuing of a payment receipt.  Re-issuing of an official income tax receipt.

CANCELLATION POLICY: If you decide to cancel your registration in this program, you may be entitled to receive a refund under the following conditions: Before any request for cancellation will be processed:  

All requests for refunds must be made to the CIFFA office in writing. All program materials must be returned to the CIFFA office, at the participant’s expense.

Cancellations received before the start of the program … a full refund (minus a CAD $100.00 administration fee) will be issued. Cancellations received before the start of the second class of the program (for e-Learning beginning of the second week of a program) … a 50% refund will be issued. Cancellations received after the start of the second class of the program (for e-Learning beginning of the second week of a program) … NO REFUND will be issued.

Updated: June 27, 2011

Page: 8 of 9

Certificate Programs

Supply Chain Management and Marketing

CONTACT INFORMATION: Please contact us if you need more information or have questions. You may contact us in the following ways:

Telephone: General: 416-234-5100 Toll-free: 1-866-282-4332 Anna Loginova: Ext. 225 Brenda McGregor: Ext. 230 Facsimile: 416-232-5152

Web: http://www.ciffa.com/index_education.asp

E-Mail: General: [email protected] Anna Loginova: [email protected] Brenda McGregor: [email protected]

Mail: 480 - 170 Attwell Dr. Toronto, ON Canada M9W 5Z5

Updated: June 27, 2011

Page: 9 of 9