Tamil Nadu - Tourism Snapshot

Agenda 1

Tamil Nadu - Fact Sheet

2

State Advantage

3

Present Tourism Scenario

4

Initiatives by Department of Tourism

5

Project Investment Opportunities

6

Major Milestone in Tamil Nadu Tourism

Tamil Nadu - Tourism Snapshot

1. Tamil Nadu - Fact Sheet Located in the southernmost India and bordered by UT of Puducherry and South Indian state of Kerala, Karnataka, and Andhra Pradesh. 11th largest area with an area of 130,060 sq.km

2nd largest economy in the country contributing to about 8.37% to India’s average in 2014 Ease of Doing Business- Ranked 12th as per 2015 ranking

6th most populous state with a population of 72.15 million (Census 2011)

Urban : Rural Ratio of 1:1.06 (Census 2011)

Capital City – Chennai. Major districts include Chennai, Coimbatore, Trichy, Madurai and Kancheepuram

Literacy ratio of 80.33% (Census 2011)

Major cities include Chennai, Coimbatore, Madurai, Ooty and Vellore

Good Climate varying from dry sub-humid to semi-arid Highest ranked tourism footfalls for the year 2014 & 2015

Tamil Nadu - Tourism Snapshot

2. State Advantage Economic Strength 2nd largest state economy in India with a GSDP of Rs 5,15,458 crore (2004-05 constant prices) in 2014-15

Contributed to about 8.37% to India’s economy with a CAGR of 8.94% from 2004-05 to 2014-15

Per Capita Income of Rs 66,635 (2004-05 constant prices) in the year 2014-15 (above India’s average)

GSDP in Rs crores (at constant prices of 2004-05)

Trends of Economy in TN from 2004-05 to2014-15 600,000.00 500,000.00 400,000.00 300,000.00

219,003

249,567

287,530

305,157

321,793

2006-07

2007-08

2008-09

356,632

403,416

433,238

447,944

2011-12

2012-13

480,618

515,458

200,000.00 100,000.00 0.00 2004-05

2005-06

2009-10

2010-11

Source: Ministry of Statistics and Program Implementation (MOSPI), Govt. of India; YES BANK Analysis

Tamil Nadu - Tourism Snapshot

2013-14

2014-15

2. State Advantage Connectivity Total road length – 2,38,004 km. Road Density – 176.99 sq.km

Nationwide good rail connectivity 4 international airports in Chennai, Coimbatore, Madurai and Tiruchirapalli and 1 domestic airport in Tuticorin 3 major ports - Chennai, Ennore and Tutricorin and 23 minor ports The State is bordered by Kerala, Karnataka, Andhra Pradesh and UT of Puducherry connected by all modes of transportation 5

Tamil Nadu - Tourism Snapshot

3. Present Tourism Scenario USP - Combination of natural wonders, aesthetic manmade structures, variety of flora and fauna, rich temple culture, best law & order, good tourism connectivity & infrastructure facilities and best medical treatment facilities

Shore Temple in Mamallapuram Madurai Meenakshi Temple

Yelagiri Hills

Kanchi Kailasanathar Temple

Yercaud Lake

Nilgiris Mountain Railway

Tamil Nadu - Tourism Snapshot

Hoggenakkal Falls

Affordable Medical treatment in Tamil Nadu

3. Present Tourism Scenario Advantage Tamil Nadu Tourism Ranked 1st in tourist arrivals for the consecutive year 2014 & 2015

5 Number of UNESCO recognized World Heritage Sites

2nd longest beach in the world – Marina Beach

Presence of National Parks, Wildlife Sanctuaries & Bird Sanctuaries

Presence of large number of temples

Growing Medical Tourism Hub

Tamil Nadu - Tourism Snapshot

Tourism Scenario in Tamil Nadu 3. Present Tourism Scenario

Ranked 1st for the tourist arrivals (both domestic and foreign) for the year 2014 & 2015 Domestic Tourist Trends

Foreign Tourist Trends

2,442.32

2,500 1,841.37

2,000

50 Tourist Arrivals (in lakhs)

Tourist Arrivals (in lakhs)

3,000

1,500

46.58

3,275.55 3,335.00

3,500

1,367.51

1,000 500

45 40

46.80

39.90 33.08

35.62

35

30 25 20 15 10 5

2011

2011

2012

2013

2014

2015

Source: Ministry of Tourism, Govt. of India

Tamil Nadu - Tourism Snapshot

2012

2013 Year

2014

2015

3. Present Tourism Scenario Tourism Segments

1) UNESCO identified Heritage Sites

5 World Heritage Monument Sites • Great Living Chola Temples – Brihadeeswaram Temple (Gangaikonda), Airavateshwarar Temple (Darasuram) and Brihadeeswarar Temple (Thanjavur) • Group of Monuments at Mammallapuram • Nilgiri Mountain Railway at Ooty

2) Pilgrimage Tourism

• Chidambaram, Kancheepuram, Kumbakonam, Madurai, Palani, Rameshwaram, Thiruvannamalai, Thiruchendur , Thiruchirapalli and Velankanni (church)

3) Heritage Tourism

• Heritage Towns - Chidambaram, Kancheepuram,, Mahabalipuram, Madurai, Thanjavur, Vellore, Thiruvanamallai, Srirangam, Gingee, Rameswaram, Chettinad, Karaikudi

Tamil Nadu - Tourism Snapshot

3. Present Tourism Scenario Tourism Segments

4) Eco-Tourism

• Ooty, Kodaikanal, Coonoor, Valparai, Yelagiri and Yercaud

7) Beach Tourism

5) Adventure Tourism

• Siruvani waterfalls, Annamalai Range, Kodaikanal, Koli Hills,

8) Rural Tourism

• 5 National Parks • 12 Wildlife Sanctuaries • 8 Bird Sanctuaries

9) Medical & Wellness Tourism

6) Wildlife Tourism

Tamil Nadu - Tourism Snapshot

• Marina Beach, Besant Nagar Beach, Mamallapuram, Dhanushkodi, Rameswaram and Kanniyakumari • Chettinadu (Sivaganga), Theerthamalai (Dharmapuri), Devipattanam (Ramnad) • Apollo Hospital, Fortis Malar Hospital, Sankara Nethralaya (all in Chennai) • Aravind Eye Clinic & Vaidyagrama Ayurvedic Healing Village

3. Present Tourism Scenario Key Tourism Infrastructure in Tamil Nadu With the objective of providing infrastructure in all the major tourist destinations, Tamil Nadu Tourism Development Corporation (TTDC) was established in 1971. TTDC main area of operation includes  Hotels – It has a chain of 54 hotels under the control of TTDC, out of which some hotels are being operated by TTDC, few have been leased out to private operators and the others are in the process of leasing through tendering  Boat

Houses

at

Muttukadu,

Mudaliarkupam,

Pitchavaram,

Yercaud,

Kodaikanal, Courtallam, Udhagamandalam and Pykara  Operating Tours ranging

from half-a-day to 15 days with a fleet of 17

Coaches

Tamil Nadu - Tourism Snapshot

4. Initiatives by Department of Tourism

Mission

• It envisages an investment of Rs.10,300 crores in Tourism and Hospitality sectors through Government and Private investments by 2023

Vision

• It aims to achieve 15 million foreign tourists by the year 2023 from the present 4.68 million foreign tourists in 2015.

Objective

• To retain the tourists for a longer period, attract new tourists and to make systematic effort to upgrade the infrastructural facilities.

Based on Tamil Nadu Vision 2023 Document prepared by GoTN

Tamil Nadu - Tourism Snapshot

4. Initiatives by Department of Tourism Strategies

Positioning Tamil Nadu as a “All Seasons, All Budget Tourist Destination”.

Highlighting the Tourist Security and Tourist Friendliness in the State.

Creating employment opportunities through tourism growth

Promoting Tamil Nadu Tourism brand “Enchanting Tamil Nadu - Experience Yourself” at domestic and international level

Retaining the number one position in the domestic and foreign tourist arrivals in India

Identifying and developing lesser known tourist centers to decongest the popular destinations.

Maintaining the cleanliness and hygiene at tourist places

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Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities 5.1 Development of Amusement Park Project Description

Proposed Location

The project will have project components such as amusement park, water park, and retail, Chennai, Madurai and Salem dining & entertainment area (R, D&E) and 3 star hotel

Targeted Groups

Way Forward

Urban population from Chennai agglomeration, Western & Central Tamil Nadu and the tourist inflow into Chennai, Madurai and Salem

Interested investors are requested to first identify the project components. with initial site selection. Based on the feasibility studies, DPR can be prepared and further steps will be taken accordingly

Existing amusement parks are found in Chennai, Madurai and Coimbatore

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Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities 5.2 Development of Film Theme Park Project Description

The project will have project components such as amusement rides related to film, shows, retail, dining & entertainment area (R, D&E) and 3 star hotel

Proposed Location

Outskirt of Trichy

Targeted Groups

Way Forward

Interested investors are requested to first identify the project components. Urban population from with initial site selection. Based on Tiruchirapalli agglomeration and the feasibility studies, DPR can be the tourist inflow into Trichy prepared and further steps will be taken accordingly

No theme based parks available in Tamil Nadu

15

Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities 5.3 Development of Cultural & Heritage Park Project Description

The project components will have miniature Tamil Nadu depicting the various culture & heritage, shows, retail, dining & entertainment area (R, D&E)

Proposed Location

Outskirt of Chennai

Targeted Groups

Way Forward

Interested investors are requested to Mainly the foreign tourists and first identify the project components. domestic tourists who wish to with initial site selection. Based on explore the culture & heritage of the feasibility studies, DPR can be Tamil Nadu prepared and further steps will be taken accordingly

Chennai has a living-history museum called Dakshina Chitra dedicated to South Indian heritage and culture

16

Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities 5.4 Development of Oceanarium / Underwater Ocean Park Project Description

Proposed Location

Targeted Groups

The proposed oceanarium will consist of an interactive pool, an amphitheatre for With a total tourism of 338 million conducting shows and an underwater Along the stretch of (333 million - domestic and 4.68 tunnel running through an enormous East Coast Road after million - foreign) in 2015, an tank which will house various species of Mamallapuram oceanarium will provide a boost marine life that are found in the region. to the tourism in TN IScuba diving shalll also be included

Implementing Strategy

Interested investors are requested to first identify the project components. with initial site selection. Based on the feasibility studies, DPR can be prepared and further steps will be taken accordingly

Oceanarium would be the first of its kind in Tamil Nadu

17

Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities 5.5 Development of Adventure Water Sports Complex Project Description

Proposed Location

Targeted Groups

Implementing Strategy

The project will have water sport East Coast Road Stretch Interested investors are requested to Catchment area of facilities such as surfing, para sailing, near Mamallapuram, first identify the project components. Chennai, Puducherry, water scooters, banana boat ride and Marakkanam, with initial site selection. Based on the southern districts of Tamil other facilities. It will also house a resort Dhanushkodi feasibility studies, DPR can be Nadu and the state of which will cater to the needs of the (Rameswaram) & prepared and further steps will be Kerala tourists. Kanniyakumari taken accordingly Presently pleasure boating facilities are available in Muthukadu, Mudaliarkuppam, Pitchavaram, Ooty, Kodaikanal and Yercaud. Surfing is available in Mamallapuram. The adventure water sports complex proposed will be the first of its kind in Tamil Nadu to provide comprehensive offerings.

18

Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities 5.6 Development of Adventure Tourism (Land Based & Air Based) Project Description

Proposed Location

Land-based activities shall include Rock climbing, Rappelling, Mountaineering, Mountain cycling and ATV Riide. Coimbatore, Ooty and Air-based activities shall include Yelagiri Hills paragliding, bungee-jumping and hot air balloon

Targeted Groups

Implementing Strategy

Interested investors are requested to Catchment area of first identify the project components. Coimbatore District and with initial site selection. Based on the tourist visiting Coimbatore, feasibility studies, DPR can be Ooty and Yelagiri prepared and further steps will be taken accordingly

Present activities include Hot Air Balloon in Pollachi and Coimbatore

19

Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities 5.7 Development of Eco-Tourism Project Description

Proposed Location

Targeted Groups

Implementing Strategy

Activities proposed under ecoEcotourism spots are natural andInterested investors are requested to tourism includes light largely remain untouched and first identify the project components. adventurous activity such as light • Yelagiri (Vellore District)& are targeted to the ecotourists with initial site selection. Based on trek or mountain climbing, hiking Meghamalai (Theni District) who wish to study and learn the feasibility studies, DPR can be trails, camping site, meditation about the place and causing noprepared and further steps will be and bird watching harm to the environment taken accordingly Blessed with natural wonders, flora & fauna, eco-tourism activities shall be explored at places of natural importance

20

Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities 5.8 Development of Performing Arts Centre Project Description

Proposed Location

The performing arts centre will have theatres, studios, workshops and arts • Thanjavur, as it is an gallery used to display the arts such important center of South as dance, music, drama, puppet Indian religion, art, and show and showcase the various arts, architecture. handicrafts and paintings of Tamil Nadu

Targeted Groups

Foreign tourists and domestic tourists and the culture lovers from the population of South India

Implementing Strategy Interested investors are requested to first identify the project components. with initial site selection. Based on the feasibility studies, DPR can be prepared and further steps will be taken accordingly

21

Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities 5.9 Development of Star Hotels Project Description

Proposed Location

The project components shall comprise of various categories of rooms (from suite, deluxe and standard), convention centre with wedding/ banquet hall and shall conform to the check-list for the facilities required Star Category as per Hotel & Restaurant Approval & Classification Committee (HRACC) Division, Ministry of Tourism (MoT), Government of India (GoI)

5 star & 4 star hotels shall be augmented in Chennai, Madurai, Trichy and Coimbatore due to the presence of international airports.

Targeted Groups

Implementing Strategy

Interested investors are requested to first identify the Foreign Tourists and project components. with initial Corporate holding MICE site selection. Based on the & Convention Centre feasibility studies, DPR can be and Business Trip prepared and further steps will be taken accordingly

22

Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities 5.10 Operation of Cruise Tourism Project Description

Proposed Location

Targeted Groups

The cruise ship shall have the • Shall be operated from facilities like shows, dance floors, Chennai Port and shall aim bars, swimming pools and health to reach the important High end foreign tourists and clubs. It shall also have tourist destinations by the domestic tourists who value the independent home for each coast of Maldives, experiences group / family with a separate Colombo, Andaman, dining hall and a spacious Lakshadweep and bedroom Puducherry

Implementing Strategy

Cruise Operators shall assess the feasibility. Clearances should be obtained by the operators. Necessary co-ordination can be carried out by the tourism department

23

Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities 5.11 Operation of Helicopter Services Project Description

Operation of Helicopter Service to important tourist destination from the main city

Proposed Location

Chennai – Mamallapuram - Puducherry Madurai to Kanniyakumari Madurai to Ramanathapuram Madurai to Kodaikanal

Targeted Groups

High end domestic and foreign tourists who would like to visit these places in short time

Implementation Strategy

Operators shall assess the feasibility. Clearances should be obtained by the operators co-ordinated by the tourism department

Operation of Helicopter Service will be the first of its kind in Tamil Nadu

Tamil Nadu - Tourism Snapshot

24

5. Project Investment Opportunities 5.12 Operation of Seaplane Services Project Description

Seaplane services are operated by aircraft that can take six to eight passengers and these aircraft can fly around 6,500 feet above ground and provide a breathtaking view of the locales.

Proposed Location

Chennai – Muthukadu - Mudaliarkuppam Other location shall be identified after conducting the feasibility study

Targeted Groups

Aim is to attract high-end tourists and also to provide altogether a new experience to those visiting the state

Operators shall assess the feasibility. Clearances should be Implementation Strategy obtained by the operators co-ordinated by the tourism department Operation of Seaplane Service will be the first of its kind in Tamil Nadu

Tamil Nadu - Tourism Snapshot

25

5. Project Investment Opportunities 5.13 Development of Air Strips Project Description

Development of airstrips at important places of tourism importance where they do not have the airport facilities.

Proposed Location

Tirunelveli, Nagapattinam, Dindugul, Thiruvannamalai & Kanniyakumari.

Targeted Groups Implementation Strategy

Setting up the airstrips will lead to augmentation of the high end foreign tourists and domestic tourists in these locations Interested investors are requested to first identify the initial site. DPR prepared, further steps will be taken accordingly. Operators shall assess the feasibility. Clearances should be obtained by the operators co-ordinated by the tourism department

5.14 Setting up of Tourist Rescue Team Project Description

Rescue tourist team can be deployed to safeguard the tourists in case of emergencies and accidents

Proposed Location

At all place of tourism importance

Targeted Groups

All tourists

Implementation Strategy

Operators & Maintenance agencies shall assess the feasibility. Clearances should be obtained by the operators co-ordinated by the tourism department 26

Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities Existing Investor Base in Tamil Nadu Large Hotel Chains

Amusement Park Developers

Commercial Developer (Shopping Malls)

27

Tamil Nadu - Tourism Snapshot

5. Project Investment Opportunities Approvals / Clearances Process SL NO

Approval / Clearance

1

Allotment of Land

2

Permission for Land Use

4

Approval of Building Plan

5 6

“Consent to Establish” and “Consent to Operate” under The Water Act “Consent to Establish” and the “Consent to Operate” under The Air Act

7

NOC from Fire Department

8

Electrical System Approval / Electrical Safety Certificate

9

Approval of building after Construction

10

Sanction of Power

11

Water Supply

Tamil Nadu Industrial Guidance & Export Promotion Bureau Government of Tamil Nadu has constituted Guidance Bureau with the aim of attracting major investment proposals into Tamil Nadu. It acts as a single window system for investment promotion and investor facilitation centre. Contact Address Tamil Nadu Industrial Guidance & Export Promotion Bureau (Guidance Bureau) 19-A, Rukmani Lakshmipathy Salai, Egmore, Chennai – 600008 Tel: 044-285553118 Email: [email protected] 28

Tamil Nadu - Tourism Snapshot

5. Major Milestone in Tamil Nadu Tourism

Award & Recognition Brand Campaign Events & Festivals Innovative Practices

• Best Civic Management of a Tourist Destination for National Tourism Awards for 2013-14

• Promoting Tamil Nadu Tourism brand “Enchanting Tamil Nadu - Experience Yourself” at domestic and international level • Private operators have conducted Hot Air Balloon Festival at Pollachi and Sail & Surf Festival at Manapad in coordination with Dept of Tourism

• Operation of helicopter services at important tourist destinations and operation of sea-plane are the innovative projects under anvil 29

Tamil Nadu - Tourism Snapshot

Key Contact Information

Shri Vellamandi N Natarajan, Minister for Tourism Tel: 044-25671021 Email: [email protected]

Dr. T K Ramachandran, IAS (i/c) Principal Secretary to Government – Tourism, Culture and Religious Endowments Department Tel: 044-25670820 Email: [email protected]

Shri Har Sahay Meena, IAS Commissioner of Tourism & Managing Director of Tamil Nadu Tourism Development Corporation (TTDC) Tel: 044-25333555 Email: [email protected] 30

Tamil Nadu - Tourism Snapshot