Supporting local level action on tackling obesity and healthy weight 25 February 2014
Jamie Blackshaw & Sam Montel Diet and Obesity Public Health England
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Public Health England’s plan to support local authorities Overview 1. Public Health England’s current delivery to support local authorities to tackle obesity: 1. Evidence, monitoring and dissemination 2. Advice and support
3. Listening exercises 4. Supporting the service 5. Communications/social marketing 2. PHE Obesity work plan: five pillars for action and developing obesity strategy going forward
Supporting local level action on tackling obesity and healthy weight
1. Evidence, monitoring and dissemination • National Child Measurement Programme data collection
• Dietary surveillance through the National Diet and Nutrition Survey • New PHOF indicators (local authority level data) • for adult excess weight - (self reported) published Feb 2014 • for diet – fruit and vegetable consumption data available late 2014
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Supporting local level action on tackling obesity and healthy weight
2. Advice and support •
Evidence summaries/action briefing published eg Obesity and disability (adults) / obesity and the environment: increasing physical activity and active travel & Regulating the growth of fast food outlets
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Toolkits developed and published eg cost effectiveness tool for obesity interventions (March 2014)
3. Listening exercises
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PHE & ADPH DsPH survey
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Local engagement events around England
Supporting local level action on tackling obesity and healthy weight
4. Supporting the service • PHE and LGA peer review process for child obesity Bath and North East Somerset first local authority to test this approach, Peterborough and Blackpool follow in March. A number of local authorities have expressed an interest in participating later in 2014. • Maximising opportunities around the NCMP • Commission the Royal College of General Practitioners to develop elearning modules for health care professionals on obesity. • Working jointly with NHS England to review the obesity care pathway and provide clarity around Tier 3 services and support local authorities in the provision of weight management services.
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Supporting local level action on tackling obesity and healthy weight
5. Communications/social marketing • The Change4Life Smart Swaps campaign including TV, radio and online advertising went live on 2 January 2014.
• Change4Life physical activity campaign 2014 – at the early planning stage considering the performance and learning from the 2013 Get Going and Smart Restart campaigns and the ambitions and opportunities for summer 2014 and will include support to local authorities for local campaigning. • The first of 5 planned events to brief local areas on the Change4life School Sports Clubs and healthy lifestyles in Schools, has been held.
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Supporting local level action on tackling obesity and healthy weight
Working together Wellbeing & Mental Health
Adults & Physical Activity
Obesity Knowledge & Intelligence
Diet & Obesity
PHE Centres
Local Authorities (& other partners)
PHE National Children, Young People & Families
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The role of Public Health England
Health Equity & Impact
Comms & Marketing
Working together ADPH NICE
Obesity Project Team
Adults & Physical Activity Commercial Sector
NHS England
Local Authorities (& other partners)
Health Equity & Impact
Voluntary & Community sector
DH
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The role of Public Health England
Obesity Children, Young People & Families
Project Team LGA
Working to deliver the five pillars ADPH NICE
Obesity Project Team Systems Leadership
NHS England
Commercial Sector
Community Engagement
Monitoring LA’s Supporting & Evidence Delivery base PHE Centres Obesogenic Environment DH
Obesity Project Team LGA
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Addressing the overweight and obesity epidemic
Voluntary & Community sector
PHE Obesity work plan: five pillars for action • enable behaviour change through social marketing • drive social investment through local action • support communities with tools on healthy eating & getting active
• Influence local & national leaders • raise the national debate • influence political ambition • maximise communication
• support the obesity care pathway • work with DsPH & CCGs • support commissioning • practical tools to help deliver healthier places; enable active travel
• develop long term, evidence based strategy to deliver a whole system approach to tackle the root causes of obesity 10
Supporting local level action on tackling obesity and healthy weight
• enhance surveillance, analysis & signposting of data • tailor evidence to meet local needs - PHOF • support effective commissioning & evaluation • develop & communicate research to inform strategy • promote evidence of good practice
Jamie Blackshaw / Sam Montel Diet and Obesity
Public Health England
[email protected] tel: 0207 6548327
[email protected] tel: 020 76548205 11
Supporting local level action on tackling obesity and healthy weight
