HEALTHY WEIGHT COMMITMENT FOUNDATION
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WWW.HEALTHYWEIGHTCOMMIT.ORG
2015 ANNUAL REPORT
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Since 2009, the Healthy Weight Commitment Foundation has built programs that are effective, sustainable and easily replicated. Each of these successful programs have expanded so we extended our reach into communities across the country. We have reached out to the public health sector through our work with the Robert Wood Johnson Foundation (RWJF)
BY THE NUMBERS
based on the tremendously successful calorie commitment. Our seminar series with RWJF and the National Collaborative on Childhood Obesity Research focused on bridging the divide between the industry and public health. These initiatives have resulted in a successful, nationwide effort at reducing childhood obesity. In 2015, we launched the Commitment to Healthy Communities that will review community programs across the country and assess the impact of those programs through an academic research partnership with the City University of New York School of Public Health.
TABLE OF CONTENTS By the Numbers.............................................................................................................1 Extending Our Reach....................................................................................................2 Building Momentum.....................................................................................................4 Bridging the Divide.......................................................................................................6 Through the Years..........................................................................................................8 Commitment to Healthy Communities......................................................................10 Board of Governors.....................................................................................................12 Members......................................................................................................................12 Letter From the President...........................................................................................16
2.4B 62M+ 29.8M 2.8M 290K 300+
Cumulative Consumer Reach*
Potential Reach via Nationally Established Nonprofit Associate Member Partners U.S. Students Engaged in the Curriculum, Reaching ½ of U.S. Pre-K–5 Student Population
Total Unique Website Visits
Facebook Fans
Active Corporate and Nonprofit Members
*Includes impressions for Together Counts™ Australia
HEALTHY WEIGHT COMMITMENT FOUNDATION
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Our highest priority this year was to extend our reach to schools and families through partnerships to drive curriculum adoption. As a result of innovative collaboration with leading organizations, such as the National Head Start Association, the Clinton Global Initiative, the National PTA and others, HWCF has been able to exceed the ambitious goals we set early in the year. To date, more than 29.8 million students have been engaged with our standards-aligned wellness curriculum, an increase from 2014 of more than 50 percent.
10%
OF PRE-K IMPACTING STUDENTS LIVING IN POVERTY Through targeted grants with our partners Discovery Education and National PTA, we fulfilled our first Clinton Global Initiative Commitment to Action impacting 10% of Pre-K students living in poverty.
15,234
STUDENTS IMPACTED THROUGH NATIONAL PTA
Funded 25 new Healthy Lifestyles grants nationwide to create parent-led events in schools.
393K EXTENDING OUR REACH
1,000 HEAD START CLASSROOMS
In partnership with NHSA, we are serving 18,000 at-risk children with our Smart from the Start curriculum grant program and offering free professional development through Penn State Extension Better Kid Care. Teachers can earn credit via the new training module, made available on the PSU platform in early 2016, serving more than 90,000 early education teachers in 54 countries.
HEALTHY PLAYGROUND MAKEOVER SWEEPSTAKES ENTRIES, 65.5% FROM TITLE 1 SCHOOLS
The Healthy Playground Makeover Sweepstakes campaign is designed to increase awareness, reach and downloads of curricula. With nearly 400,000 entries, this program has helped engage 29.8 million U.S. students in healthy lifestyle programs. HEALTHY WEIGHT COMMITMENT FOUNDATION
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6M
SERVING
YOUTH National 4-H Council is the nation’s largest youth development organization, serving students in after school programs, clubs, enrichment programs and camps. We’re proud to partner and co-promote healthy living content and resources.
10M
+
AFTER SCHOOL STUDENTS
9M
LIVING IN POVERTY
A fundamental key to our success has been the ability to build momentum and scale the successful Together Counts™ platform through enhanced engagement with Corporate Members, Associate Members and Partners. We have continued to grow our membership base, which surpassed 300 in 2015, and have reached new audiences with free, standards aligned curriculum and resources without impacting the HWCF budget. Through partnerships like those with the Boys and Girls Clubs of America in Indian Country, Boy Scouts of America, Catholic Charities and the National AfterSchool Association, we help at-risk children across all sectors of society learn about the importance of balancing physical activity and good nutrition for lifelong health.
The Energy Balance Digital Toolkit was distributed to 2,500 Catholic Charities service sites, reaching 9 million people living in poverty.
17K
NATIVE AMERICAN YOUTH
HWCF’s Enrichment Zone program was adopted by the National AfterSchool Association, which serves 10.2 million students nationwide.
153K
CONVENIENCE STORES
We’re sharing Together Counts content and messaging with 153,000 members of the National Association of Convenience Stores.
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HWCF partnered with the Boys & Girls Clubs of America in Indian Country to bring the Together Counts Enrichment Zone program to underserved youth. Nearly 17,000 students participated through 10 pilots.
HEALTHY WEIGHT COMMITMENT FOUNDATION
BUILDING MOMENTUM
In 2015, HWCF set out to play a more proactive role in bringing science to consumers and to facilitate dialogue between government, industry and the public health community. Through partnership with the Robert Wood Johnson Foundation, Hudson Institute and the National Collaborative on Childhood Obesity Research, we launched a series of seminars designed to more effectively understand the challenges and opportunities before the public health community and the food industry that may lead to improved public health and policy outcomes.
500
+ PUBLIC HEALTH
REPRESENTATIVES
More than 500 public health professionals from government, industry and academia participated in a five-part seminar series titled “Bridging the Food Industry-Public Health Divide: A Guide to More Effective Engagement and Policies.”
300
+
REGISTERED DIETITIANS
Natalie A. Webb, MS, RDN, LD, FAND HWCF hosted a series of webinars attended by more than 300 registered dietitians titled “The State of the Science on Low and No-Cal Sweeteners,” hosted by nutrition expert Natalie Webb.
“We need to clarify the science and clear up the misconceptions. We have talked about the blogosphere perpetuating a lot of myths, and we have to consider the unintended consequences of these actions.” Hank Cardello Senior Fellow & Director, Obesity Solutions Initiative Hudson Institute
BRIDGING THE DIVIDE
“Our work with the Healthy Weight Commitment Foundation has helped to bring all sides of the debate together and build bridges between the public health community and the private sector.” Victoria Brown Senior Program Officer Robert Wood Johnson Foundation
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THE BUILDING BLOCKS OF OUR SUCCESS MAY 9, 2011 Together Counts™ Campaign launch DECEMBER 16, 2010
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MAY 4, 2010 Partnership with Discovery Education
United Way Worldwide MOU
OCTOBER 5, 2009 Launch at the National Press Club
AUGUST 30, 2010 AUGUST 11, 2010
U.S. Army MOU
PGA 100th Member
2009 2010
MAY 6, 2011 Prince Charles highlights HWCF in address at Georgetown University
2011
SEPTEMBER 21, 2010
FEBRUARY 9, 2010 First Lady Michelle Obama announces Let’s Move
THROUGH THE YEARS
HWCF and Discovery Education launch free online curriculum; kick-off the Healthy Playground Makeover Sweepstakes with over $100,000 in prizes
JANUARY 28, 2011 Membership triples in the first year
3X MAY 17, 2010 First Lady Michelle Obama announces at the White House Corporate Members pledge to reduce 1.5 trillion calories by 2015
AUGUST 2011 Kick-off the Find Your Balance Challenge and USDA HealthierUS Schools Challenge prizing
THE BUILDING BLOCKS OF OUR SUCCESS
MAY 21, 2012 HWCF, Discovery Education and Sports Authority award $50,000 in prizes to Find Your Balance Challenge winners
500K DECEMBER 2011 Together Counts website reaches 500K visits
JANUARY 2012 Healthy Playground Makeover Sweepstakes hits 100,000 entries
2011
2012
SEPTEMBER 2011
NOVEMBER 14, 2011
Kick-off EB4K with Play, our research program with the University of California– Berkeley and the Academy of Nutrition and Dietetics
Partnership with Girl Scouts of the USA
10K MAY 2012 K–5 curriculum hits 10K downloads
JULY 2012 HealthierUS Schools Challenge
Miss Virginia 200thmember
SPRING 2012 5 EB4K with Play Schools won the Bronze Award for the USDA HealthierUS Schools Challenge
1M OCTOBER 2012 Together Counts website reaches 1M visits
APRIL 2013
AUGUST 2013
ComputEd Gazette Best Educational Software Award for Community Resource JUNE 1, 2013 Website Hudson Institute announces lowcalorie products responsible for boosting sales
Kick-Off the Smart from the Start grant competition with $45,000 in funding for pre-school and Head Start and National PTA Healthy Lifestyles Council grants with $100,000 in funding
SEPTEMBER 25, 2013 HWCF, National PTA and Discovery Education announce Clinton Global Initiative Commitment – Pre-K Smart from the Start $500,000 Grant Program with the National PTA
2013 APRIL 30, 2012 HWCF and Discovery Education recognize schools fostering healthy environments through the USDA’s HealthierUS Schools Challenge
JUNE 2012 Bipartisan Policy Center acknowledges leadership of HWCF members in combating childhood obesity
APRIL 2012
50,000+ Facebook Fans
50K
AUGUST 2012
Partnership with National PTA for Healthy Lifestyles grants
Launch Enrichment Zone – energy balance curriculum for parents and volunteers in after-school and community programs
MAY 2012 HWCF and Girl Scouts of the USA deliver Healthy Habits booklets nationwide
AUGUST 2013
DECEMBER 2012
MAY 23, 2013 Launch Spanish version of Together Counts website
MAY 30, 2013 HWCF announces it has surpassed its goal of reducing 1.5 trillion calories in the marketplace
1.5M+ unique website visits
1.5M
JUNE 3, 2013 Patriots owner Robert Kraft matches HWCF $30,000 grant to Russell Elementary School in Boston
SEPTEMBER 2013 HWCF and Partners make $500K Commitment to Action in support of Pre-K wellness initiatives
SEPTEMBER 2013 Cumulative Consumer Reach hits 500K+
500K
THE BUILDING BLOCKS OF OUR SUCCESS AUGUST 2014 APRIL 2, 2014 NOVEMBER 2013 Receive Tech & Learning Magazine Award of Excellence
6.4 Trillion
Calories Removed
HWCF and Boy Scouts of America form Alliance to Encourage Active Healthy Lifestyles
Engaging 15M+ U.S. students
Catholic Charities 300th member
1B
15M
OCTOBER 2015
Cumulative Consumer Reach hits 1B+
2M+ unique website visits
Celebrates 5th Anniversary with Newseum event featuring Indra Nooyi, Dr. Risa LavizzoMourey and Judy Woodruff
OCTOBER 5, 2014
FEBRUARY 2015
Engaging 5th 20M+ U.S. Anniversary students
2013 2014 Engaging 10M+ U.S. students
10M
MAY 2015
JUNE 2015
Childhood Obesity Journal published results of EB4K with Play intervention
Engaging 25M+ U.S. students
290,000+ Facebook Fans
OCTOBER 2015
Together Counts Farming Spotlight launch & National 4-H Council MOU
2015 JUNE 2014
NOVEMBER 2013
25M
20M
SEPTEMBER 24, 2014
AUGUST 2014
300K
OCTOBER 2014
2M
JANUARY 8, 2014 RWJF announces Corporate Members exceeded calorie reduction goal by 400% – removed 6.4 trillion calories from marketplace
MAY 19, 2015
200,000+ Facebook Fans
200K MARCH 2014 Healthy Playground Makeover Sweepstakes hits 200K entries
200K
MARCH 2015
SEPTEMBER 17, 2014 RWJF announces evaluation of AJPM study confirming the reduction of 6.4 trillion calories from the marketplace by Corporate Members
OCTOBER 2014 Academy of Nutrition and Dietetics Achievement Award
Healthy Playground Makeover Sweepstakes reaches nearly 400K entries
400K
100K Total lesson downloads (Pre-K–5) hits 100K NOVEMBER 2014 McKinsey Global Institute cites HWCF as one of two most effective obesity programs worldwide
AUGUST 2015 Cumulative Consumer Reach hits 2B+
2B SEPTEMBER 2015
MAY 6, 2015 Commitment to Healthy Communities launch: CUNY School of Public Health academic partnership announced with HWCF
CGI commitment extended to include National Head Start Association and Penn State University Cooperative Extension’s Better Kid Care
SPRING 2016:
HELPING COMPANIES MAKE MORE INFORMED INVESTMENTS TO BUILD HEALTHY COMMUNITIES
Through an academic research partnership with the City University of New York (CUNY) School of Public Health, the Commitment to Healthy Communities (CHC) is assessing community programs designed to prevent hunger and obesity that were funded by the food and beverage industry. HWCF built a coalition of nonprofits and corporate entities (Community Engaged Advisors), including the Robert Wood Johnson Foundation and United Way Worldwide, to champion CHC efforts.
This initiative designed a formal framework to assess best practices and promote common metrics. It also established a new standard for community programs while enabling the food and beverage industry to assess the effectiveness of their efforts. A “BMC Obesity” article positioned the HWCF-Industry-Academic initiative as a model of public-private partnership.
“The CUNY School of Public Health is focused on innovations that can spur change across sectors to promote health. However, these are complex public health challenges that require multi-pronged and multi-sectoral approaches. Benchmarking industry activities is an effective way to hold companies accountable and to incentivize innovation and change, and we are very enthusiastic about this opportunity to contribute to this partnership.” Terry T-K Huang, PhD, MPH, CPH Professor, School of Public Health City University of New York 10
HEALTHY WEIGHT COMMITMENT FOUNDATION
COMMITMENT TO HEALTHY COMMUNITIES
BOARD OF GOVERNORS Lisa Gable, President, Healthy Weight Commitment Foundation Indra Nooyi, HWCF Chair, Chairman & Chief Executive Officer, PepsiCo Pamela Bailey, President & Chief Executive Officer, Grocery Manufacturers Association John P. Bilbrey, Chairman & Chief Executive Officer, The Hershey Company John A. Bryant, Chairman & Chief Executive Officer, Kellogg Company J. Alexander Douglas, President, North American Group, The Coca-Cola Company Randy Edeker, Chairman & Chief Executive Officer, Hy-Vee, Inc. CJ Fraleigh, Chairman & Chief Executive Officer, Shearer’s Foods Hugh Grant, Chairman & Chief Executive Officer, Monsanto Co. Paul Grimwood, Chief Executive Officer, Nestlé USA Chris Lischewski, President & Chief Executive Officer, Bumble Bee Foods, LLC Gabriella Parisse, President, Innovation & Commercial Development, Tate & Lyle Ken Powell, Chairman & Chief Executive Officer, General Mills, Inc. Leslie G. Sarasin, Esq., CAE, President & Chief Executive Officer, Food Marketing Institute Alan Wilson, Chairman, President & Chief Executive Officer, McCormick & Company, Inc.
STAFF Mary Ellen Brown, Chief of Staff Alli Delano, Deputy Coalitions Manager Michelle Guillermin, Chief Financial Officer and Chief Operating Officer Becky Johnson, Vice President Val Newcomb, Digital Program Manager Susan Ralston, Senior Advisor
MEMBERS 100 Black Men of America 1st Due Fit 555 Fitness Abbie Gets Fit About Time Academy of Nutrition and Dietetics Action For Healthy Kids ACTIVE Life ActivityTree.com Adventure to Fitness Allrecipes.com American Chamber of Commerce Executives American College of Sports Medicine American Logistics Association ANNIKA Foundation Armed Services YMCA Ashley Shaffer, former Miss New Jersey Asian Food Solutions 12
Association of Junior Leagues International Back to Balance Coalition Bejo Seeds, Inc. Benevolent Better Bowls BioVittoria Limited BodyWorks BOKS Kids Boosterthon Fun Run Boys & Girls Clubs of America in Indian Country Boy Scouts of America Brookshire Grocery Company Bumble Bee Foods, LLC California Fresh Fundraisers, LLC Calories In Calories Out Cookbook Camp Shane Canned Food Alliance Can Manufacturers Institute
Catalina Marketing CATCH – Coordinated Approach to Child Health Catholic Charities USA Celsius Holdings, Inc. Charles the Chef Chef Kidds Children & Nature Network Collegiate 100 Common Threads Communities in Schools of Kansas, Inc. ConAgra Foods Contigo Global Philanthropy Convenience Distribution Association Corporate Citizenship Center CrispTek Crunchfuls DailyBurn DailyFeat Dance Towards Health DC Scores D.E. Master Blenders Discovery Education Dish with Eileen Dox Cardio Water Dream Dinners Eat to Win, LLC El King Moringa El Happy Coach Emergency Care Help Organization (ECHO FL) EngageSimply Epode International Network Every Inch Matters Every Little Thing Birth and Beyond 360 Magazine Exercise is Medicine Exergame Fitness eXtension Family, Career and Community Leaders of America (FCCLA) Ferrero USA, Inc. Fields of Dreams Firefighter Throwdown Fit and Fun Playscapes Fitbound FitWize 4 Kids Florida Hospital for Children Focused Fitness FoodCALC Food City Foodtweeks Food Marketing Institute
Fork and Hose Co. Foundation for Advancing Alcohol Responsibility Freedom2Move George Foreman Cooking General Mills, Inc. GenYOUth Foundation GetSweaty Girls Health Ed Girls on the Run International Girl Scout Council of the Nation’s Capital Girl Scouts of the USA Glass Box Group, LLC Global Corporate Challenge Global Dairy Platform Global Stevia Institute Good Sports Goulden Touch Grain Foods Foundation Grains for Health Foundation Grocery Manufacturers Association Growums Harris Teeter, Inc. Hartley Brand (H & H Products Co.) Hattie Mae and Pals Foundation Health-E-tips and JAM School Program HealthCorps Health and Healing Network Healthiest State Initiative Healthy Dining Finder Healthy Home Court Healthy Kids Concepts Healthy LifeStars Healthy Voice Home School Legal Defense Association HOPSports HOSA – Future Health Professionals Hydro One Premium Beverages Hy-Vee, Inc. Ideagen IFIC Foundation IGA, Inc. IgnitePlay Ih8exercise.com ILSI Research Foundation Institute of Food Technologists (IFT) International Dairy Foods Association Jax Markets James Beard Foundation Kayli Schwendiman, Miss Southeastern Idaho Kellogg Company
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Kokkerelli & The Kids University for Cooking Foundation KoreFit Kraft Foods Group, Inc. Land O’Lakes, Inc. Leap4Life Len Saunders Leveling the Playing Field LinkWell Health, Inc. LiveWell Water Los Kitos Mackey Attack Fitness Malesh Activewear Mars, Incorporated Martin’s Supermarkets McCain Foods McCormick & Company, Inc. Melaina Shipwash, Miss Colorado Menu-Masters MetroHealth System Milk Processor Education Program MilkSplash (S&D Coffee & Tea, Inc.) MindStream Educational Foundation Minnesota Alliance of Boys & Girls Monsanto Co. Muuvit My Miiya National 4-H Council National AfterSchool Association National Association of Convenience Stores National Association of School Nurses (NASN) National Business Group on Health National CACFP Sponsors Association (Child and Adult Care Food Program) National Confectioners Association National Council of La Raza (NCLR) National Farmers Union National Frozen and Refrigerated Foods Association National Grocers Association National Head Start Association National Osteoporosis Foundation National PTA National School Public Relations Association National Wildlife Federation Nestlé USA NewLife Resources of America NewWayFitness NFL Play 60 N Street Village Northgate Gonzalez Markets Now Next Dance Mentoring Program 14
NutraIngredients & Weight Management Virtual Conference Nutralife Nutristyle NutriSavings Our Park Place Outdoor Foundation Presidential Active Lifestyle Award Parent-Child Home Program Passport to Health Paul Pierce’s The Truth on Health Peaceful Playgrounds Penn State University Better Kid Care PepsiCo Foundation PepsiCo PHIT America Physician Assistant Foundation Pink Lady America LLC PKD Foundation (polycystic kidney disease) PlayCore Playground Professionals Playworld Systems Police Athletic League NYC Post Holdings, Inc. Premier Fitness Camps Price Chopper Supermarkets Prince William Trails and Streams Coalition Produce for Better Health Foundation PureCircle Limited Rails-to-Trails Conservancy Redner’s Markets, Inc. Road Runners Club of America RoqPod Rosemary Willis, Miss Virginia Scelta Mushrooms Seafood Nutrition Partnership Shearer’s Foods, LLC Schnuck Markets, Inc. Shannon Miller Lifestyle: Health & Fitness for Women SHAPE America Share Your Calories Shop Rite, Inc. Skogen’s Festival Foods Snack Food Association Southern Food and Beverage Museum SPARK SparkPeople.com Speak To Me Special Olympics International Spectrum Kids Sports Authority Springhouse Green Steps Against Bullying
Students Get Fit Sweat City Fitness Sweat Equity Network Symrise Take 10 Tate & Lyle Thanks USA The Balancing Act The Campus Kitchens Project The Coca-Cola Company The Cooper Institute (Healthy Zone School Recognition Program) The Hershey Company The J.M. Smucker Company The Kids Cooking Network The Kimball Companies The Kitchen Cabinet The MEND Foundation THE MMethod The National Activity Plan The National Recreation and Park Association The National Theatre for Children The NoOodle Company The OASIS Institute The Olde Town Inn The OrganWise Guys Incorporated The PGA of America (The Professional Golfers’ Association of America) The Zac Foundation Thunder Hill Nature Park – The “Great Kids Farm” Three Stone Foundation Tommy the Tomato TOPS Club, Inc. TriWest Healthcare Alliance
TruGreen Tumble Gym Bus Uncle Wiley’s Unilever United for DC United States Tennis Association United Way Worldwide U.S. Anti-Doping Agency U.S. Army U.S. Professional Tennis Association (Tennis for the Health of It) U.S. Soccer Foundation USA Rugby Virginia Foundation for Healthy Youth Virgin Pulse Vitamin Bee, LLC. Vive en Forma (Fitness Feria) Volunteers of America Greater New Orleans Wakefern Food Corporation W.K. Kellogg Foundation The Walking Classroom WalkStyles, Inc. Women Impacting Public Policy Women’s Sports Foundation World Gardens Café Yellow Tractor Program YMCA of Greater Richmond YMCA of Metropolitan Washington Yo Fit YoMagination Wellness & Education Youth Fitness Coalition Youth Movement YouWantGame ZeroDivide
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LETTER FROM THE PRESIDENT At our founding in 2009, we envisioned what success might look like in 2015. We set out to accomplish two things—to make a significant commitment in the marketplace by reducing calories sold and to reach families and children with best-of-class programs that support active, healthy lifestyles.
Lisa Guillermin Gable President, Healthy Weight Commitment Foundation
Each year, we set specific objectives and put into place mechanisms to transparently track and share our results. By focusing on building partnerships with like-minded organizations and integrating programming, we aligned investments to deliver results with the greatest impact. Sustainability was achieved by continuously improving actions that demonstrated results, examining efficiencies in our approach and leveraging what worked. As we move into 2016, we will focus on areas where we can continue to innovate through partnership and alignment. Working with the City University of New York School of Public Health, we are assessing community programs designed to prevent hunger and obesity that were funded by the food and beverage industry. By providing feedback to participating companies and identifying possible partnership opportunities with other companies, NGOs and community members, we hope to further the impact of existing programs through collective action. 2016 is a year that we will work with our partners to leverage the tools we have created and further focus our combined efforts to drive an innovative environment that contributes to the fight against childhood obesity.
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HEALTHY WEIGHT COMMITMENT FOUNDATION
“Our industry has an important role to play in helping people lead healthy lives, and our actions are having a positive impact. We see continued opportunities to give consumers the choices they’re looking for and to work collaboratively with the public and nonprofit sectors on initiatives that enable continued progress.” – Indra Nooyi, Chair Healthy Weight Commitment Foundation Partnership for a Healthier America Summit, February 26, 2015
