Stratus Technologies Style & Design Guidelines
June 2013
Stratus Technologies Style & Design Guidelines
CONTENTS Stratus Style & Design Guide Introduction
3
Logo Guidelines Basic guidelines
4
Surrounding space
5
Selecting the appropriate Stratus logo
6
File formats
7
Trademark Guidelines Types of marks
8
Proper trademark usage guidelines
8
Notice of trademark ownership
9
Copyrighted Stratus materials
9
Commonly used trademarks
10
Design Guidelines Fonts
11
Colors
12
Iconography Stratus pillars
13
Informational Icons
14
Headline style
15
Sidebar style
16
Callout style & selection
16
Product images
17
Photography Guidelines Selecting photography images
18
Search criteria
18
Photography effects
19
Web images
20
Messaging Guidelines Nomenclature
21
Corporate Value Proposition & Pillars
22
Corporate copy blocks
23
Flexible copy blocks
25
Easy copy blocks
26
Trusted copy blocks
27
Style & Design Guidelines
2
Stratus Technologies Style & Design Guidelines
Introduction The information in this document contains technical, legal and artistic guidance to enable the creation of excellent marketing and corporate communications materials. There are several categories of information covered in this document: Logo Guidelines covers requirements for proper logo usage and guidance for appropriate clear space provisions as well as guidance on the formats available. Strict adherence to the logo guidelines is required. Trademark Guidelines covers in detail common trademarks used by Stratus and our partners. Detailed use cases are outlined here along with instructions for properly using the trademarks. As with the logo guidelines, strict adherence to the trademark guidelines is required. Design Guidelines include the information design agencies will need in order to produce marketing materials for Stratus in the future. These guidelines cover fonts, colors, iconography, and print and web design styles currently being used by Stratus. Photography Guidelines outlines the requirements for selecting and styling images to match the new corporate style. This section includes information on searching for contextually relevant images and provides guidelines for creating the style effects found in the marketing materials. Messaging Guidelines cover the Stratus Value Proposition, supporting points and three Value Pillars upon which the updated Stratus campaign is built. Agencies and individuals should refer to this document prior to and during the development and production of collateral and marketing materials for Stratus Technologies. Questions about content should be directed to Corporate Communications, who will do their best to quickly answer your questions.
Style & Design Guidelines
3
Stratus Technologies Style & Design Guidelines
Logo Guidelines
Logo Guidelines
Stratus Technologies Logo without Tagline Lockup
Logos are commonly used to promote instant public recognition of an enterprise, product, service or even an individual. Logos are either purely graphic (symbols/ icons) or are composed of the name of the organization or product. Logos can also be trademarked. The Stratus logos are pieces of art that represent the company. In order to maintain a clear and consistent identity in all assets around the world, you should observe the simple guidelines in this document whenever you use one of our logos. A special logo variation with a tagline has been created for the purpose of advancing the new Stratus theme of “always on.” This logo with tagline variation has specific use cases that are outlined on page 6. The guidelines outlined here apply regardless of the Stratus logo used.
Stratus Technologies Logo & Tagline Lockup. See page 6 for use cases.
1. Leave enough surrounding space (see “Surrounding Space” and illustration on page 5). 2. Use only the colors and variations provided. Color is an important part of the logo identity. For your convenience, most logos are supplied with four variations: for one-color and multicolor usage on light and dark backgrounds. Don’t create any additional color variations, since this weakens our claim on the logo.
For an Always-On World
3. Do not use and/or adopt any marks or logos that are confusingly similar to, or that dilute any Stratus logos. 4. For our partners and other third parties: Do not use the Stratus logos in any manner that creates confusion as to source, sponsorship or association of your products or services with Stratus or that in any way indicates to the public that you are a division, affiliate, or franchise of Stratus or otherwise related to Stratus.
Style & Design Guidelines
4
Stratus Technologies Style & Design Guidelines
Logo Guidelines
Logo Guidelines continued To keep our legal claim on Stratus logos, they must look the same in all usages, without distortion or alteration. Here are some guidelines. Don’t modify the logo by: • adding words or symbols • adding backgrounds, shadows, or colors • stretching or compressing the logo • combining it with other elements to create a new logo • skewing, angling or rotating the logo Make sure all parts of the logo are legible. If the logo is too small or “jaggy” to be clearly readable, change the design of the item you are creating. Corporate Communications can often suggest a solution. Remember that the logo is a picture, not type, so avoid using it in sentences or in the place of words. Surrounding Space Our logos are always surrounded by a region of empty space. By keeping our logo away from other graphics, page edges, borders, and text, we make sure that the logo can be clearly viewed as a unit of its own. The red arrows by each image at right show the source of the empty space dimension. The blue arrows show how this dimension is used to create a region of empty space. Stratus Technologies: the height of a lower-case letter from the word “Stratus”.
For an Always-On World
Stratus Technologies For An Always-On World: The distance between the word “Technologies” and “For An Always-On World” is three letters, indicated by the red arrow. All other logo surrounding space guidelines apply.
Style & Design Guidelines
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Logo Guidelines
Stratus Technologies Style & Design Guidelines
Logo Guidelines continued Selecting the Appropriate Stratus Logo The tagline for Stratus Technologies is “For an Always-On World.” Using the Stratus logo and tagline in a lockup is a good way to convey the Stratus message across a variety of marketing materials. It helps quickly convey both the company name and the value that Stratus delivers. The Stratus logo with tagline lockup was developed to suit many marketing material needs, including in print and on the Stratus website. Because the logo with tagline is long/wide, it may not suitable for all materials. See right for examples of materials with the logo with tagline lockup and without. In addition to considering space limitations in selecting the appropriate Stratus logo, there are also instances when the Stratus Technologies logo alone is a better choice. For example, Powerpoint templates, email signature lines, corporate letterhead and other outwardly facing nonmarketing materials are more suited to the Stratus logo without tagline.
Example of Logo & Tagline lockup Columbia Memorial Hospital
Case Study
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1
24/7 ALWAYS-ON ASSURANCE HEALTHCARE IT Continuous operations for you key applications
Healthcare providers get 24/7 always-on assurance with Stratus Business situation Like its peers in New York State – and across the U.S. – Columbia Memorial Hospital is moving forward with an ambitious and necessary initiative to make electronic health records (EHRs) accessible across the many settings where patients receive treatment: the hospital campus, physicians’ offices, and local nursing homes.
Quick Facts SOLUTION PROFILE • Private cloud SaaS infrastructure built for 99.999% or greater uptime • Turnkey solution includes EHR software, servers, storage
A new EHR system was called for because ambulatory care had to be included, and hospital information systems traditionally have not extended to outpatient encounters. EHRs would have to serve over 200 clinicians, in more than 25 locations, who would access patient records over a secure Web interface on a 24/7 basis.
• Implements virtualization for maximum cost savings, flexibility • Serves over 200 clinicians in more than 25 locations
When the hospital received a grant under HEAL NY, part of New York State’s strategic health IT plan, the project became subject to detailed milestones and guidelines. Then the federal American Reinvestment and Recovery Act (ARRA) put other incentives on the table for “meaningful use” of EHRs. Being able to secure state and federal funding would depend on meeting an aggressive schedule. And as is usually true, neither Columbia Memorial nor providers in its community had large IT teams with resources to go it alone: either to implement interoperable EHRs, or to assure clinicians of reliable access to patient information 24/7. “The new EHR implementation had to fulfill challenging criteria,” said Cathy Crowley, Columbia’s chief information officer. “The answer was a solution combining: CCHIT® Certified® software for ambulatory
PRODUCTS & SERVICES • Stratus ® ftServer ® systems • Stratus ftScalableTM storage • VMware ® vSphereTM virtualization software • Microsoft ® Windows® Server ® operating system • MySQL database software • Stratus Assured Availability Plus SM support services
www.stratus.com
To summarize, the Stratus logo with tagline lockup should be used for marketing material where the spacing allows. In all other instances, use the Stratus logo.
Example of Logo without Tagline lockup Columbia Memorial Hospital
“Implementing EHRs using the virtualized, internal cloud model allows less physical hardware to serve more users, and minimizes the IT management burden.” Cathy Crowley Chief Information Officer Columbia Memorial Hospital
for virtualized environments — which equates to less than five minutes of unscheduled downtime per year. Features built into these Intel® processor-based servers keep the system running without server outage or data loss even in the event of a component failure. Components within ftServer systems operate in parallel with each other to provide automatic redundancy, active system monitoring and automated issue notification. For example, if a memory or processor module fails, the parallel module continues to function with no interruption to server functionality. “We were quick to recognize that ftServer systems offered the reliability, simple operation, and VMware support necessary to underpin a private cloud model for EHRs,” Crowley continued. “And, we could purchase this hardware for a fraction of the cost of the total EHR solution.” To further simplify things, the hospital opted for Stratus ftScalable storage. Like other members of the ftServer family, these fault-tolerant storage systems are built for continuous uptime. Duplicate components, integrated automatic controller failover, and hot standby features combine with multi-path I/O support to ensure maximum data integrity and protection.
Business impact Four physical ftServer systems host 20 virtual machines (VMs) while the attached ftScalable storage hosts 7 terabytes of data. Another ftServer system runs
Case Study
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3
VMware vCenterTM Server. This configuration keeps the management software for the internal cloud from being exposed to a single point of physical server failure — in the simplest manner possible. What’s more, the hospital benefits from onestop support for its VMware environment, Stratus servers, and storage. Stratus is providing remoteaccess serviceability and automatic all-home problem reporting that extends to both the Stratus hardware and the virtualization software layer. “Implementing EHRs using the virtualized, internal cloud model allows less physical hardware to serve more users, and minimizes the IT management burden,” noted Crowley. “Selecting Stratus servers and storage is allowing the hospital to take advantage of the cost savings that come with this emerging model of delivery.” Although the ambulatory EHR initiative was a big project to take on, the mindful choices made to streamline the implementation are now proving to reduce risk and deliver results.
About Stratus Stratus delivers uptime assurance for the applications its customers depend on most for their success. With its resilient software and hardware, backed by proactive availability management services, Stratus products help to save lives and to protect the business and reputations of companies, institutions, and governments the world over. To learn more about worry-free computing, visit www.stratus.com.
“The ftServer systems allowed the hospital to take advantage of drop-in fault tolerance while being able to manage the cloud environment with standard VMware tools.” Cathy Crowley Chief Information Officer Columbia Memorial Hospital
Specifications and descriptions are summary in nature and subject to change without notice.
www.stratus.com
Stratus and the Stratus Technologies logo are trademarks or registered trademarks of Stratus Technologies Bermuda LTD. All other marks are the property of their respective owners. ©2103 Stratus Technologies Bermuda LTD. All rights reserved.
Style & Design Guidelines
6
Logo Guidelines
Stratus Technologies Style & Design Guidelines
Logo Guidelines continued
Stratus Logo File types & Formats
File Formats Use the correct format for the clearest, cleanest reproduction. Stratus Corporate Communications can provide the following file formats for the following intended purposes. If you need something else, Corporate Communications will gladly assist you.
For an Always-On Wo
Color logo on dark background
Color logo
1. For printing, signage, posters, banners, giveaways, and high-resolution uses: • EPS: the preferred format for commercial designers and printers. (Cannot be viewed or opened by most standard desktop software.)
For an Always-On World
B/W logo
White logo on dark background
• PDF: the exact same artwork as the EPS file, but in a version that your desktop software can open. Stratus Logo with Lockup File types and Formats
Note: Your printer or designer will also need a copy of the guidelines you are reading now, and the Pantone Matching System (PMS) color number from below. 2. For Microsoft Office: Power Point, Word, Excel: • PNG: This format imports nicely into Microsoft Office. Use “Insert > Picture > from file”.
Color logo
For an Always-On World
3. For Web pages: • GIF: If one of the default-supplied resolutions is not the exact dimension you need, request a custom file. Don’t attempt to compress or expand a GIF file: the results are unsightly.
For an Always-On World
Color logo on dark background
Logo Colors The Stratus logo is not to be altered from the original color formats provided. Note: For commercial printing, there is an industry-standard color matching system called “Pantone” or “PMS” that ensures that our logo colors are correct. The Stratus Technologies logo uses PMS 137.
For an Always-On World
B/W logo
For an Always-On World
White logo on dark background
Style & Design Guidelines
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Stratus Technologies Style & Design Guidelines
Trademark Guidelines This guide covers the Stratus trademarks and Stratus logos most commonly used by partners. A complete list of Stratus trademarks and logos is available on the Stratus website at http://www.stratus.com/go/trademarks. Stratus’ trademarks, service marks and logos (“trademarks”) are valuable company assets that we must protect. It is important to us that our partners and others use our trademarks and logos in accordance with these guidelines. By using our trademarks and/or logos you acknowledge that Stratus is the sole owner of the trademarks and logos, and the goodwill they represent. Further, you will not use our trademarks or confusingly similar marks in a manner that would cause confusion as to our relationship, the source of the products/service, or in any way that could damage the value and/or goodwill of the trademarks and logos. You also agree that you will not challenge Stratus’ use, registration of, or applications to register our trademarks and logos anywhere in the world. These guidelines are subject to change at any time, without notice. Stratus reserves the right to object to any use of its trademarks and/or logos that Stratus, in its sole judgment, deems improper or unlawful, even if that use is not expressly prohibited in these guidelines. Stratus means and includes, Stratus Technologies Bermuda, Ltd., Stratus Technologies, Inc. and their respective subsidiaries. Types of marks Trademarks A trademark is a word, phrase, or symbol that is used to identify the source of a product and differentiate one company’s goods from those of another. Unregistered trademarks are denoted by the symbol ™. Registered trademarks A trademark that has been approved for registration with the U.S. Patent and Trademark Office is called a registered trademark. Registered trademarks are denoted by the symbol ®.
Trademark Guidelines
Service marks A service mark performs the same function as a trademark, but for services instead of goods. SM Service marks are denoted by the symbol . Service marks can also be registered. Trade name A trade name is the name a company uses to conduct its business. Stratus and many other companies use their trademarks as part of their company name (example Stratus Technologies Inc.). When used in this manner no trademark symbols are used. Trade names are used as nouns and trademarks are used as adjectives. Proper Trademark Usage Guidelines These guidelines apply to all types of trademarks: • Trademarks are used as proper adjectives followed by a
common noun descriptor: ¤¤ Correct usage: Your ftServer® systems ¤¤ Incorrect usage: Your ftServer® ¤¤ Correct usage: Load Stratus Avance® software ¤¤ Incorrect usage: Load Stratus Avance® ¤¤ Correct usage: everRun® SplitSite® data protection ¤¤ Incorrect usage: everRun® SplitSite® Additional examples of the proper use of trademarks, a list of trademarks, service marks and appropriate common noun descriptors appear at the end of this document. • Use the appropriate symbol(s) the first time the trade-
mark appears in the body copy of the document: ¤¤ Correct first use: Stratus® ftServer® systems ¤¤ Correct subsequent use in the same document: Stratus ftServer systems or ftServer systems ¤¤ Correct first use: Stratus Avance® software ¤¤ Correct subsequent use in the same document: Stratus Avance software or Avance software ¤¤ Correct first use: Stratus® everRun MX Extend® software ¤¤ Correct subsequent use in the same document: Stratus everRun MX Extend software or everRun MX Extend software
Style & Design Guidelines
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Trademark Guidelines
Stratus Technologies Style & Design Guidelines
• When Stratus is used as a trade name (the name of the
corporation) or in the possessive form, the trademark rules do not apply. Examples of trade name usage follow: ¤¤ Stratus’ partners ¤¤ Stratus introduces its next-generation product line ¤¤ ftServer® systems from Stratus ¤¤ Stratus’ line of ftServer® systems ¤¤ everRun® software from Stratus ¤¤ Stratus Technologies everRun® software • When Stratus is used as a trademark (e.g. “Stratus” is
used as an adjective to denote a brand), the trademark rules apply. Examples of trademark usage: ¤¤ Stratus® software ¤¤ Stratus® ftServiceSM offerings ¤¤ Stratus® everRun MX® fault-tolerant software • Make a clear distinction between your own solutions,
products, and/or services and any Stratus offerings: ¤¤ Correct use: Stratus® ftServer® systems running ¤¤ Incorrect use: ftServer systems • Do not alter the trademarks. Use the correct spelling and
correct capitalization: ¤¤ Correct usage: ftServer® systems ¤¤ Incorrect usage: FT server systems ¤¤ Correct usage: everRun® software ¤¤ Incorrect usage: EVERRUN® software ¤¤ Correct usage: ComputeThru® technology ¤¤ Incorrect usage: Compute thru® technology
Notice of Trademark Ownership Notice of trademark ownership through the use of credit lines (“legends”) helps strengthen our trademarks by making the public aware of our trademarks and our ownership of them. Accordingly, it is important that you use the legend as specified, attributing ownership to Stratus. “Stratus, (list of other Stratus trademarks used) is/are trademark(s) or registered trademarks of Stratus Technologies Bermuda Ltd., in the United States and/or other countries. All other trademarks are the property of their respective holders.” Copyrighted Stratus Material Original texts, logos, graphics, images or screen shots, and other Stratus materials must be approved for use by Stratus. See your Stratus partner marketing representative for more information on requesting the use of Stratus-owned content. A copyright notice should accompany the use of these materials. This can appear in an adjacent area or as a footnote. The copyright should read: © Stratus Technologies Bermuda Ltd. All rights reserved.
• Do not use a trademark as a possessive: ¤¤ Correct usage: Stratus Avance® virtualization wizard ¤¤ Incorrect usage: Stratus Avance®’s virtualization wizard • Do not use a trademarks as a plural: ¤¤ Correct usage: The company bought three ftServer®
platforms. ¤¤ Incorrect usage: The company brought three ftServers.
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Trademark Guidelines
Stratus Technologies Style & Design Guidelines
Commonly Used Stratus Trademarks A complete list of Stratus trademarks and logos is available on the Stratus website at http://www.stratus.com/go/trademarks Stratus Trademarks
Common Noun Descriptors
ComputeThru
technology
Continuum®
systems, family, hardware, fault tolerance, platforms, etc.
ftServer
systems, family, hardware, fault tolerance, platforms, etc.
Stratus®
servers, software, platforms, services, offerings, solutions, hardware, products, uptime assurance, etc.
®
®
Stratus Avance®
software, high availability, HA, virtualization, platform etc.
everRun
software, technology, solutions, etc.
everRun MX®
software, fault tolerance, lockstep, high availability, etc.
everRun MX Extend®
software, fault tolerance, high-availability, disaster recovery, data protection, etc.
SplitSite
technology, software, data protection, etc.
ActiveService™
network, technologies, features, etc.
Active Upgrade™
technology, features, software, etc.
Automated Uptime™
layer
DupliCache™
mirroring technology
EnviroStor™
technology
ftScalable™
storage
®
®
ftServiceSM
offerings, coverage, features, support, etc.
Uptime Meter
SM
gauge, calculator, device, measurement, statistics
Please note: The following everRun product names are not trademarks but should be used in conjunction with the everRun trademark and subsequently followed by a common noun descriptor. everRun Monitor: (common noun descriptor-software) ¤¤ Correct first use: Stratus® everRun® Monitor software ¤¤ Correct subsequent use in the same document: Stratus everRun Monitor software or everRun Monitor software everRun Express: (common noun descriptor-software or high availability) ¤¤ Correct first use: Stratus® everRun® Express software (or high availability) ¤¤ Correct subsequent use in the same document: Stratus everRun Express software or everRun Express software (or high availability)
Style & Design Guidelines
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Design Guidelines
Stratus Technologies Style & Design Guidelines
Design Guidelines
Headline: Trade Gothic LT Std Bold
Fonts Trade Gothic LT Standard is the typeface used in all print and web materials. Body text is Trade Gothic LT Std Light. Trade Gothic LT Std Bold and Trade Gothic LT Std Bold 2 are used for headlines and other subheadings. See right for type examples in layouts. The design templates for Case Studies and Product Brochures utilize Adobe InDesign styles for ease of document formatting. Refer to the “Character Style” pull down menu on the top menu bar to access the formatting styles.
Industry: Trade Gothic LT Std Regular Subheading & Body Copy: Trade Gothic LT Std Bold No. 2
Print materials follow the same font styles Body copy in print is Trade Gothic LT Std Light
Columbia Memorial Hospital
Case Study
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24/7 ALWAYS-ON ASSURANCE HEALTHCARE IT Continuous operations for you key applications
Healthcare providers get 24/7 always-on assurance with Stratus Business situation Like its peers in New York State – and across the U.S. – Columbia Memorial Hospital is moving forward with an ambitious and necessary initiative to make electronic health records (EHRs) accessible across the many settings where patients receive treatment: the hospital campus, physicians’ offices, and local nursing homes. A new EHR system was called for because ambulatory care had to be included, and hospital information systems traditionally have not extended to outpatient encounters. EHRs would have to serve over 200 clinicians, in more than 25 locations, who would access patient records over a secure Web interface on a 24/7 basis. When the hospital received a grant under HEAL NY, part of New York State’s strategic health IT plan, the project became subject to detailed milestones and guidelines. Then the federal American Reinvestment and Recovery Act (ARRA) put other incentives on the table for “meaningful use” of EHRs. Being able to secure state and federal funding would depend on meeting an aggressive schedule. And as is usually true, neither Columbia Memorial nor providers in its community had large IT teams with resources to go it alone: either to implement interoperable EHRs, or to assure clinicians of reliable access to patient information 24/7. “The new EHR implementation had to fulfill challenging criteria,” said Cathy Crowley, Columbia’s chief information officer. “The answer was a solution combining: CCHIT® Certified® software for ambulatory
Quick Facts SOLUTION PROFILE • Private cloud SaaS infrastructure built for 99.999% or greater uptime • Turnkey solution includes EHR software, servers, storage • Implements virtualization for maximum cost savings, flexibility • Serves over 200 clinicians in more than 25 locations
PRODUCTS & SERVICES • Stratus ® ftServer ® systems • Stratus ftScalableTM storage • VMware ® vSphereTM virtualization software • Microsoft ® Windows® Server ® operating system • MySQL database software • Stratus Assured Availability Plus SM support services
www.stratus.com
Style & Design Guidelines
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Design Guidelines
Stratus Technologies Style & Design Guidelines
Colors The primary accent color in Stratus marketing materials is blue. The secondary colors are green, red, “Stratus” yellow (used on the graphic on the corporate logo) and gray. Additional color choices include purple, orange and teal. Color breakdowns are shown at right in RGB (suitable for digital use) and CMYK (for print use). These colors may be used across corporate communications, with the secondary and additional colors being used for purposes such as creating chart and table graphics inside of presentations and colorcoding print materials to enable simpler categorization. As noted previously in the Logo Guidelines section, the proper Pantone® color for the Stratus logo is black and PMS 137.
R: 29 G: 92 B: 159 C: 93 M: 67 Y: 9 K: 1
R: 70 G: 157 B: 57
R: 204 G: 62 B: 86
R: 212 G: 176 B: 64
R: 93 G: 101 B: 106
C: 77 M: 16 Y: 100 K: 3
C: 15 M: 87 Y: 61 K: 2
C: 0 M: 35 Y: 90 K: 0
C: 65 M: 51 Y: 48 K: 19
R: 139 G: 75 B: 122
R: 204 G: 118 B: 38
R: 83 G: 124 B: 128
C: 48 M: 79 Y: 29 K: 7
C: 16 M: 61 Y: 100 K: 3
C: 71 M: 39 Y: 44 K: 9
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Design Guidelines
Stratus Technologies Style & Design Guidelines
Iconography: Stratus Pillars
Stratus Pillar Icons on the Stratus website
Three icons have been created to convey the Stratus value proposition pillars of Flexible, Easy and Trusted. These icons should always be used in conjunction with the words Flexible, Easy and Trusted when used in marketing materials. Depending upon the orientation of the layout, the words may be placed below or to the side of the icons, as in the examples here, or stacked one below the next. The order of the icons is always “Flexible,” “Easy ” and then “Trusted.” Unless a lack of space prevents it, include the short pillar copy blocks with the icons and pillar headlines. The icons should always appear as a group. Do not make each icon a separate color. The type color should match the color of the icons, or be the same color as the body copy of the rest of the document. Icon color can be changed to white for use on dark backgrounds, or can be changed to any of the Stratus colors shown on the previous page. NOTE: Use only the approved copy for the pillar icons. Approved copy can be found in the Messaging section of this document. The clear space requirement for the pillar icons is the same as for the Stratus corporate logo. The clear space is defined as the height of a lower-case letter from the word “Flexible.”
Pillar Icon execution in a brochure Columbia Memorial Hospital
Case Study
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STRATUS TECHNOLOGIES For an Always-On World
If always on is a requirement, Stratus Technologies has a solution that fits In today’s always-on world, applications run under increasingly demanding circumstances. With these escalating demands comes greater pressure to prevent even the smallest amount of application downtime. Companies are responding to this need for always-on solutions by searching for technologies that either conform to or enhance their current IT infrastructures. Stratus Technologies’ always-on solutions can be rapidly deployed without any changes to applications. Our software and servers — combined with our people — enable us to identify problems that others miss and prevent downtime before it occurs.
Software Solutions Reliable and flexible availability software with built-in virtualization Supports Windows & Linux environments deployed on standard Dell®, HP®, IBM® & Intel® servers Supports split-site deployment for disaster recovery
Stratus’ always-on solutions solve our customers’ biggest needs Flexible Our solutions support a range of operating systems, virtualization platforms and software applications.
Easy
Platform Solutions All-inclusive end-to-end solution provides worry free operation with integrated hardware, software and service Intel® Xeon-based servers running Windows®, Linux®, VMware® & OpenVOS environments Maximum uptime availability and application performance
Our products are easy to deploy and manage, and require no modifications to your applications.
Trusted SMBs and Global Fortune 500 companies alike rely on Stratus to keep them up and running.
www.stratus.com
Icon clear space requirements
Pillar Icons in a Power Point presentation
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Design Guidelines
Stratus Technologies Style & Design Guidelines
Iconography: Informational Icons A series of icons has been created to showcase the categories of information available about Stratus Technologies and its products and services. The wide variety of information types — from white papers to analyst reports to case studies to webinars and videos — are identified by illustrations to help readers or viewers quickly choose the type of information that best suits their needs. To the right are the icons that have been created for the various information types. You will see these icons on display on the Stratus.com website. The same clear space requirements surrounding the Pillar icons and the Stratus logos also applies to the Informational Icons.
Example of Informational Icons on website
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Design Guidelines
Stratus Technologies Style & Design Guidelines
Headline style Headlines include blue background that scales to line length
Headline treatment includes a short, descriptive phrase on a blue background. Headlines should be 2 lines or fewer, with the blue background color adjusting to the line length of the words on each line. There is a visible space between the headline and the subheading, with a two-style type treatment (regular font followed by bold font) to emphasize the main idea. If needed, a third type area, which is used to emphasize Stratus benefits, is used in white. A drop shadow is used to aid the white type in standing out. (See box below for drop shadow creation instructions.) This headline style is consistent among all marketing materials, from website to presentations to print executions.
Subheadings are separated from headlines by visible break between blue blocks. Type uses both BOLD and REGULAR styles of the same typeface
Creating drop shadows Third level text is white with a slight drop shadow to help the copy stand out from the background.
Example of headline style in print collateral Columbia Memorial Hospital
Case Study
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1
24/7 ALWAYS-ON ASSURANCE HEALTHCARE IT Continuous operations for you key applications
Healthcare providers get 24/7 always-on assurance with Stratus
Example drop shadow dialog box. Angle is 135 degrees with 2 pixels, distance, 0% spread, and 2 pixel size. Opacity is set near 50% in this example. (Opacity level is dependent upon the brightness of the image below.)
Business situation Like its peers in New York State – and across the U.S. – Columbia Memorial Hospital is moving forward with an ambitious and necessary initiative to make electronic health records (EHRs) accessible across the many settings where patients receive treatment: the hospital campus, physicians’ offices, and local nursing homes.
Quick Facts SOLUTION PROFILE • Private cloud SaaS infrastructure built for 99.999% or greater uptime • Turnkey solution includes EHR software, servers, storage
A new EHR system was called for because ambulatory care had to be included, and hospital information systems traditionally have not extended to outpatient encounters. EHRs would have to serve over 200 clinicians, in more than 25 locations, who would access patient records over a secure Web interface on a 24/7 basis.
• Implements virtualization for maximum cost savings, flexibility • Serves over 200 clinicians in more than 25 locations
When the hospital received a grant under HEAL NY, part of New York State’s strategic health IT plan, the project became subject to detailed milestones and guidelines. Then the federal American Reinvestment and Recovery Act (ARRA) put other incentives on the table for “meaningful use” of EHRs. Being able to secure state and federal funding would depend on meeting an aggressive schedule.
PRODUCTS & SERVICES • Stratus ® ftServer ® systems • Stratus ftScalableTM storage • VMware ® vSphereTM virtualization software
And as is usually true, neither Columbia Memorial nor providers in its community had large IT teams with resources to go it alone: either to implement interoperable EHRs, or to assure clinicians of reliable access to patient information 24/7. “The new EHR implementation had to fulfill challenging criteria,” said Cathy Crowley, Columbia’s chief information officer. “The answer was a solution combining: CCHIT® Certified® software for ambulatory
• Microsoft ® Windows® Server ® operating system • MySQL database software • Stratus Assured Availability Plus SM support services
www.stratus.com
Style & Design Guidelines
15
Design Guidelines
Stratus Technologies Style & Design Guidelines
Sidebar style
Columbia Memorial Hospital
Case Study
A white box with a clever shadow creates the illusion of dimension that helps sidebars stand out from the main body copy. Sidebar content is content that emphasizes the main point of the document or supplements the information in the document.
24/7 ALWAYS-ON ASSURANCE
Callout style
Healthcare providers get 24/7 always-on assurance with Stratus
Callout boxes showcase important information from inside the document. Use a blue box for callouts, and change the type to the color and style shown in the example. The print file template will have example callout boxes in place, and the style sheet includes the callout type size and spacing. Size the callout box to accommodate all text, leaving adequate free space around the sidebar contents. Callout boxes can overlay photographs or stand on their own.
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HEALTHCARE IT Continuous operations for you key applications
Business situation Like its peers in New York State – and across the U.S. – Columbia Memorial Hospital is moving forward with an ambitious and necessary initiative to make electronic health records (EHRs) accessible across the many settings where patients receive treatment: the hospital campus, physicians’ offices, and local nursing homes.
SOLUTION PROFILE • Private cloud SaaS infrastructure built for 99.999% or greater uptime
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• Turnkey solution includes EHR software, servers, storage
A new EHR system was called for because ambulatory care had to be included, and hospital information systems traditionally have not extended to outpatient encounters. EHRs would have to serve over 200 clinicians, in more than 25 locations, who would access patient records over a secure Web interface on a 24/7 basis.
• Implements virtualization for maximum cost savings, flexibility • Serves over 200 clinicians in more than 25 locations
When the hospital received a grant under HEAL NY, part of New York State’s strategic health IT plan, the project became subject to detailed milestones and guidelines. Then the federal American Reinvestment and Recovery Act (ARRA) put other incentives on the table for “meaningful use” of EHRs. Being able to secure state and federal funding would depend on meeting an aggressive schedule. And as is usually true, neither Columbia Memorial nor providers in its community had large IT teams with resources to go it alone: either to implement interoperable EHRs, or to assure clinicians of reliable access to patient information 24/7. “The new EHR implementation had to fulfill challenging criteria,” said Cathy Crowley, Columbia’s chief information officer. “The answer was a solution combining: CCHIT® Certified® software for ambulatory
Selecting callouts
Quick Facts
PRODUCTS & SERVICES • Stratus ® ftServer ® systems • Stratus ftScalableTM storage • VMware ® vSphereTM virtualization software • Microsoft ® Windows® Server ® operating system • MySQL database software • Stratus Assured Availability Plus SM support services
www.stratus.com
When choosing callouts for the documents, emphasize quotes and excerpts from the body copy that match the value proposition pillars of “Flexible,” “Easy” and “Trusted.”
Columbia Memorial Hospital
EHRs, fault-tolerant servers and storage from Stratus, and virtualization software from VMware.”
Business objectives The ultimate goal of this project is patient- centered care that results in improved quality, affordability, and
“We were quick to recognize that ftServer systems offered the reliability, simple operation, and VMware support necessary to underpin a private cloud model for EHRs.” Cathy Crowley Chief Information Officer Columbia Memorial Hospital
outcomes for the people served. To support these priorities effectively, the information technology chosen had to help the hospital: • Deploy interoperable EHRs • Ensure reliable 24/7 access to digitized
patient records for all stakeholders • Maintain proper governance and
integrity of health data • Meet government funding
milestones and benchmarks
The uptime solution Selecting appropriate EHR software to cover ambulatory care was first on the decision- makers’ agenda. State funding stipulated the use of CCHIT Certified software.
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Another top-level concern: making sure the new EHR function had the uptime to ensure information access for timely patient care and clinical decision support. Closely related was protecting health data from being lost or its integrity from being compromised, if a hardware or software malfunction occurred.
“The need for accessibility by large numbers of users in multiple locations — along with the cost to purchase and operate the EHR system — made server virtualization and software as a service (SaaS) attractive,” Crowley said. “Virtualization and SaaS could form the basis for an internal cloud where the hospital would host the EHR software for itself and its associated physicians.” Self-hosting the cloud, instead of outsourcing, would in addition remove the discomfort over data governance and security. Yet, these newer IT approaches were unfamiliar territory, as is the case for most hospitals.
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Complexity had to be managed skillfully to make the project a success. Once the ambulatory EHR software was chosen, the hospital enlisted a capable systems integration firm to simplify planning and implementation. About the same time, Crowley learned about faulttolerant servers from Stratus Technologies that would prove instrumental in their approach. “The ftServer systems allowed the hospital to take advantage of drop-in fault tolerance while being able to manage the cloud environment with standard VMware tools,” Crowley explained. The Stratus ftServer line pairs with VMware vSphere software to enable 99.999% or greater uptime
www.stratus.com
Style & Design Guidelines
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Design Guidelines
Stratus Technologies Style & Design Guidelines
Product Images When showing images of Stratus products, particularly the hardware, be sure to remove any background colors. The appearance of any product should be crisp and clean. Images can be cropped for effect, as shown in the main image graphic to the right.
Product image cropped for effect
When repurposing older images, be sure to remove the backgrounds behind any product. When photographing new product images, be sure to mimic the style of existing photographs (angle, perspective, etc.) in order for the new image to integrate well into the product lineup. Simple drop shadow design helps the product stand out from the light background.
Sample product images
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Photography Guidelines
Stratus Technologies Style & Design Guidelines
Selecting photography images
Example approved industry images
Images used in marketing materials should reflect the nature of the industry being highlighted and convey action. Select contextually relevant activities for images that include people. For example, in building security, an image of a woman swiping her ID card for access into a secure office conveys action relevant to the always-on application support Stratus provides in that industry. For environmental shots, such as manufacturing and public safety, select images with objects in motion. An ambulance on the way to an emergency call, or an assembly line in motion are good examples. Avoid static images or images that appear posed or set up or that don’t convey action. In Building Security, for example, an image of a person swiping an ID card is more interesting than an image of a security camera mounted on a building. For all images, select a horizontal aspect ratio to fit the image spaces in print, presentation, and web executions. Search criteria Stratus has a subscription to Shutterstock (shutterstock. com). Be sure to select “royalty free” in your search criteria. Images that are not royalty free often carry a hefty price tag, particularly if the image is to be used in global marketing efforts.
Avoid images that don’t convey action or that look posed
Begin your search by typing in some of the contextually relevant terms that reflect the industry you want to portray. For example, in Building Security, use search words such as “access control” and “security monitoring.” For Public Safety, use terms like “emergency response,” “public safety,” and “emergency services.”
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Stratus Technologies Style & Design Guidelines
Photography Guidelines
Photography Effects
For web images and for images that require text overlays, apply a gradient to the image to darken it slightly so the text areas are readable. Pick an accent color of the image you are using to be the shadowed gradient color. The source file images of the pictures in use have a gradient layer that can be reviewed as a guide for creating gradients on new images. If needed, use some of the common effects tools in Adobe Photoshop to lighten images or highlight key image sections to clarify the action or meaning of the image. For example, in the ambulance photo shown at right, both the gradient effect and a lightening effect were used. The gradient allowed for consistent background behind the text while the lightening effect highlighted the ambulance to emphasize action and speed.
Gradient effect uses an accent color from the image. It starts in the lower left corner and moves up and to the right far enough to aide copy readability.
If the image you select does not require text overlays other than headlines and subheads (such as in Power Point materials and print materials), then the gradient effect can be turned off. Highlight and lightening effects can still be used to enhance the image, if needed.
Sample dialog box for gradient.
A highlight effect can help emphasize the portion of the image that is key to conveying the message. (Shown with highlight & gradient)
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Stratus Technologies Style & Design Guidelines
Photography Guidelines
A Special Note on Web Images
When creating images for the rotating banners on the Stratus website, be sure to use the website Photoshop template. This template includes an area below the common image area that drops behind the “Flexible, Easy, Trusted” pillar copy block. You will need to be sure your images crop correctly so the action sits above this area. See example at right.
Website rotating banner images have an additional image space requirement to accommodate the Stratus pillar icons and text.
Main image area. All copy and photo action to sit above the line.
Additional image area for website banners (sits behind the Flexible, Easy, Trusted graphic).
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Stratus Technologies Style & Design Guidelines
Messaging Guidelines
Messaging Guidelines Nomenclature In this marketing campaign — “Technologies For An Always-On World” — hyphenate the phrase “always on” when it is a descriptor to another word: Correct: Technologies for an always-on world Always-on assurance Always-on technologies Incorrect: Technologies for an always on world When used in a main headline, “ALWAYS-ON” appears in all capital letters, along with the rest of the headline. In the tagline, both the “A” and the “O” in the phrase should be capitalized. In body copy, both words are lower case, except when the sentence begins with the word “Always.” Correct: “Stratus is a leader in providing always-on technology to companies around the world.” Incorrect: Stratus is a leader in providing Always-On technology to companies around the world. Do not hyphenate “always on” if it is not a descriptor of another word. Correct: Always on for Manufacturing. Correct: If always on is an application requirement, Stratus has a solution to fit your needs. Incorrect: Always-On for Manufacturing
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Stratus Technologies Style & Design Guidelines
Messaging Guidelines
Corporate Value Proposition and Pillars These files will be edited periodically and are shown here for reference purposes. Always refer to the most recent approved Microsoft Word document for the correct messaging prior to beginning a design or marketing project.
This document includes both pillar and supporting points for copy writing exercises across regions, and supporting long, medium and short copy blocks expanding upon the corporate value proposition and each of the three pillars.
Lead Value Prop & Stratus Technologies keeps your applications running in an always-‐on world Elevator • Our solutions enable rapid deployment of always-‐on infrastructures, from enterprise servers to clouds, without any changes to your applications • Our products (software and servers) combined with our people, enable us to identify problems that others miss and prevent downtime before it occurs Customer Flexible Easy Trusted Benefits & Our range of solutions ensures Our products are easy to deploy Our customers, including Global Stratus continuous operation of your and manage, allowing your Fortune 500 companies and SMBs, all Differentiators applications in your chosen applications to run without rely on Stratus to keep their most computing environment – specialized expertise critical operations up and running physical, virtualized or cloud • Our products can be up and Supporting • Our solutions include • We have supported always-‐on running quickly with minimal Details software for industry infrastructures for companies of all intervention unlike more standard servers, Stratus built sizes across a range of industries for complex solutions such as servers and managed services over 30 years clustering • Our solutions work with the • Providing the highest levels of • Our comprehensive remote major operating systems, customer service is at the heart of monitoring detects and fixes Intel-‐based hardware our culture and this is reflected in problems before they occur so platforms, virtualization our 97% customer satisfaction rate that you don’t have to deal environments and with outages and data loss hypervisors including • Our team of availability experts are Microsoft Windows, Linux on hand 24/7 and are alerted to any • Our solutions enable and VMWare potential problems before they upgrades and repairs to be impact the continuous running of made easily without any • Our solutions work with your your applications disruption to your operations existing applications to provide the highest levels of availability without the need for modifications
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Stratus Technologies Style & Design Guidelines
Messaging Guidelines
Copy Blocks LONG Corporate Value Prop and Lead Elevator
Corporate long, medium and short copy blocks In today’s always-‐on world, applications run under increasingly demanding conditions. Computing environments have become more complex as companies virtualize, begin to move to the cloud, and address increasing demands for continuous access, instant response, seamless connectivity, and stringent compliance. With these escalating demands comes greater pressure to prevent even the smallest amount of application downtime. Companies are responding to this need for always-‐on solutions by searching for technologies that either conform to or enhance their current IT infrastructures. Stratus Technologies is the leading provider of infrastructure based solutions that keep your applications running continuously in today’s always-‐on world. Stratus Technologies’ always-‐on solutions can be rapidly deployed without any changes to your applications, eliminating the risk and complexity involved in costly modifications. Our platform solutions provide end-‐to-‐end operational support with integrated hardware, software and services. Our software solutions are designed to provide always-‐on capabilities to applications running in physical, virtualized or cloud environments. All our solutions work with the major operating systems and hypervisors, allowing Stratus’ always-‐on technologies to work well within existing infrastructures. Our approach, driven by our proven platform and software solutions and backed by our people, enables us to identify problems that others miss and prevent application downtime before it occurs. Multiple layers of proactive diagnostic, continuous monitoring and automated self-‐correcting services are backed by a global team of engineers who provide immediate support no matter where in the world a system is located. Stratus Technologies supports always-‐on infrastructures for thousands of companies — from Global Fortune 500 to SMBs — in over 40 countries across fields as diverse as manufacturing, security, financial services, emergency response, and retail operations. If always-‐on is a requirement, Stratus Technologies has a solution that fits.
MEDIUM Corporate Value Prop and Lead Elevator
In today’s always-‐on world, applications run under increasingly demanding conditions. With these escalated demands comes greater pressure for companies to prevent even the smallest amount of application downtime by incorporating always-‐on solutions that respond to their increasing availability requirements. Stratus Technologies is the leading provider of infrastructure based solutions that keep your applications running continuously in today’s always-‐on world. Stratus Technologies’ always-‐on solutions can be rapidly deployed without changes to your applications. Our platform solutions provide end-‐to-‐end operational support with integrated hardware, software and services. Our software solutions are designed to work well within existing infrastructures including physical, virtualized and cloud environments. Our approach enables us to identify problems that others miss and prevent application downtime before it occurs. Multiple layers of proactive diagnostic, monitoring and self-‐correcting services are backed by a global team of engineers who provide immediate support no matter where in the world your system is located. Stratus Technologies supports always-‐on infrastructures for thousands of companies worldwide in fields as diverse as manufacturing, security, financial services, emergency response, and retail operations. If always-‐on is an application requirement, Stratus Technologies has a solution that fits.
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Stratus Technologies Style & Design Guidelines
Messaging Guidelines
SHORT Corporate Value Prop and Lead Elevator
Stratus Technologies is the leading provider of infrastructure based solutions that keep your applications running continuously in today’s always-‐on world. Stratus Technologies’ always-‐on solutions can be rapidly deployed without changes to your applications. Our platform solutions provide end-‐to-‐end operational support with integrated hardware, software and services. Our software solutions are designed to provide always-‐on capabilities to applications running in your chosen environment – physical, virtualized or cloud. Our approach and our people enable us to identify problems that others miss and prevent application downtime before it occurs. Multiple layers of proactive diagnostic, monitoring and self-‐correcting services are backed by a global team of engineers who provide immediate support no matter where in the world your system is located. If always-‐on is an application requirement, Stratus Technologies has a solution that fits.
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Stratus Technologies Style & Design Guidelines
Messaging Guidelines
Flexible copy blocks Flexible Pillar: LONG copy block
Our solutions ensure continuous operation of your applications in your chosen computing environment. Our technology works with a range of operating systems, virtualization environments and Intel-‐based hardware platforms, providing unmatched flexibility in configuring your infrastructure for always-‐on performance. All our solutions work with the major operating systems and hypervisors including Microsoft Windows, Linux and VMWare. Whether your requirements are for always-‐on solutions for physical, virtualized or cloud environments, Stratus’ solutions will provide the highest levels of availability to your existing applications, without the need for modifications. Our products include software for your choice of industry standard servers, platform solutions designed from the ground up for continuous availability deployments, and managed services. Our all-‐inclusive platform solutions includes an x86 server that continues to operate through events that stop other servers. Our software solutions can turn industry standard servers into always-‐on systems. Our managed services help protect availability of your always-‐on applications from end-‐to-‐end, assuring performance for transactions and business processes that span networks and locations. Addressing a critical gap in the market, Stratus is the only always-‐on solution provider with software solutions that support applications requiring multiple cores, as well as vCPUs. We help companies address and solve always-‐on requirements across a range of operational, customer-‐facing and regulatory applications, helping companies of all sizes — from SMBs to multinational corporations — achieve always-‐on performance. Flexible Pillar: MEDIUM copy block Our solutions ensure continuous operation of your applications in your chosen computing environment. All our solutions work with the major operating systems and hypervisors including Microsoft Windows, Linux and VMWare. Whether your requirements are for always-‐on solutions for physical, virtualized or cloud environments, Stratus’ solutions will provide the highest levels of availability to your existing applications, without the need for modifications. Our products include software for your choice of industry standard servers, platform solutions designed from the ground up for continuous availability deployments, and managed services. Addressing a critical gap in the market, Stratus is the only always-‐on solution provider with software solutions that support applications requiring multiple cores, as well as vCPUs. We help companies address and solve always-‐on requirements across a range of operational, customer-‐facing and regulatory applications, helping companies of all sizes — from SMBs to multinational corporations — achieve always-‐on performance. Flexible Pillar: SHORT copy block Our range of solutions ensures continuous operation of your applications in your chosen computing environment. All our solutions work with the major operating systems and hypervisors including Microsoft Windows, Linux and VMWare. Our products include software for your choice of industry standard servers, platform solutions designed from the ground up for continuous availability deployments, and managed services. We help companies address and solve always-‐on requirements across a range of operational, customer-‐facing and regulatory applications, helping companies of all sizes achieve always-‐on performance.
Style & Design Guidelines
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Stratus Technologies Style & Design Guidelines
Messaging Guidelines
EASY Copy Blocks Easy Pillar: LONG copy block Our products are easy to deploy and manage, allowing your existing applications to run without the risk and complexity associated with modifying or re-‐writing applications that may not have been altered in years. Our solutions integrate into your existing operating system environments to deliver always-‐on performance quickly and simply, eliminating the need to separately manage downtime prevention tools for multiple operating systems. No specialized operational expertise is required, reducing system administration costs and the need for on-‐site IT resources at remote locations. Our products are designed to be up and running quickly with minimal intervention, unlike more complex solutions such as clustering. In addition to proactively preventing unplanned downtime, our solutions enable upgrades and repairs to be made easily with minimal disruption to your operations. Your applications continue to run normally, preventing unplanned downtime and allowing for routine maintenance to be scheduled at more convenient times. Our comprehensive remote monitoring services find and fix problems before they occur so that you don’t have to deal with outages and data loss. System monitoring and diagnostics are active 24/7, not just after an event has caused a problem. Our platform and software solutions include continuous monitoring that detects, analyzes, manages and reports issues automatically to Stratus service experts located around the world, resolving most issues before our customers know there is a problem. Our online remote services span networks and locations keeping applications running even in satellite or isolated locations. Easy Pillar: MEDIUM copy block Our products are easy to deploy and manage, allowing your existing applications to run without the risk and complexity associated with modifying or re-‐writing applications that may not have been altered in years. Our solutions integrate into your existing operating system environments to deliver always-‐on performance quickly and simply, eliminating the need to separately manage downtime prevention tools for multiple operating systems. In addition to proactively preventing unplanned downtime, our solutions enable upgrades and repairs to be made easily with minimal disruption to your operations. Your applications continue to run normally, preventing unplanned downtime and allowing for routine maintenance to be scheduled at more convenient times. Our comprehensive remote monitoring services find and fix problems before they occur so that you don’t have to deal with outages and data loss. Our platform and software solutions include continuous monitoring that detects, analyzes, manages and reports issues automatically to Stratus service experts located around the world, resolving most issues before our customers know there is a problem. Easy Pillar: SHORT copy block Our products are easy to deploy and manage, allowing your existing applications to run without the risk and complexity associated with modifying or re-‐writing applications that may not have been altered in years. Our solutions integrate into your existing operating system environments to deliver always-‐on performance quickly and simply. In addition to proactively preventing unplanned downtime, our solutions enable upgrades and repairs to be made easily with minimal disruption to your operations. Our platform and software solutions include continuous monitoring that detects, analyzes, manages and reports issues automatically to Stratus service experts located around the world, resolving most issues before our customers know there is a problem.
Style & Design Guidelines
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Stratus Technologies Style & Design Guidelines
Messaging Guidelines
TRUSTED Copy blocks Trusted Pillar: LONG copy block Our customers, from Global Fortune 500 companies to small and medium-‐sized businesses, all rely on Stratus to keep their most critical operations up and running. As the proven provider of always-‐on performance for more than 30 years, Stratus integrates continuous monitoring services with reliable platform, software and virtualization technologies to ensure your critical applications are always running. Our platform and software solutions are backed by a global team of engineers who provide immediate support no matter where in the world your system is located. We have supported always-‐on infrastructures for companies of all sizes across a range of industries, including financial services, manufacturing, retail, transportation, public safety, healthcare, security and transportation. As the need for always-‐on performance has increased, Stratus has continued to provide flexible and easily implemented solutions that always include dedicated customer support. Providing the highest levels of customer service is at the heart of our culture and this is reflected in our 97% customer satisfaction rate. Our team of availability experts are on hand 24/7 and are alerted to any potential problems before they impact the continuous running of your applications. Stratus’ system monitoring and diagnostics are active continuously, not just after an event has caused a problem, assuring your operations are always on and eliminating the time, revenue, reputational, life and resource risk factors associated with operational failure. Trusted Pillar: MEDIUM copy block Our customers, from Global Fortune 500 companies to small and medium-‐sized businesses, all rely on Stratus to keep their most critical operations up and running. Our platform and software solutions are backed by a global team of engineers who provide immediate support no matter where in the world your system is located. Financial services, manufacturing, retail, transportation, public safety, healthcare, security and transportation are just a few of the industries in which Stratus has provided critical always-‐on solutions. As the need for always-‐on performance has increased, Stratus has continued to provide flexible and easily implemented solutions that always include dedicated customer support. Providing the highest levels of customer service is at the heart of our culture and this is reflected in our 97% customer satisfaction rate. Our team of availability experts are on hand 24/7 and are alerted to any potential problems before they impact the continuous running of your applications. Stratus’ system monitoring and diagnostics are active continuously, not just after an event has caused a problem, assuring your operations are always on and eliminating the time, revenue, reputational, life and resource risk factors associated with operational failure.
Trusted Pillar: SHORT copy block Our customers, from Global Fortune 500 companies to small and medium-‐sized businesses, all rely on Stratus to keep their most critical operations up and running. Our platform and software solutions are backed by a global team of engineers who provide immediate support no matter where in the world your system is located. As the need for always-‐on performance has increased, Stratus has continued to provide flexible and easily implemented solutions that always include dedicated customer support. Our team of availability experts are on hand 24/7 and are alerted to any potential problems before they impact the continuous running of your applications, eliminating the time, revenue, reputational, life and resource risk factors associated with operational failure.
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Stratus, the Stratus logo, Stratus Avance, the Stratus Avance logo, ftServer, the ftServer logo, ComputeThru, everRun, everRun MX, everRun MX Extend, SplitSite, Continuum, the Continuum logo, the 24/7 logo, the OpenVOS logo, ActiveService, Active Upgrade, Automated Uptime, ftScalable, DupliCache, EnviroStor, the Stratus Technologies logo, ftService and Uptime Meter are trademarks or registered trademarks of Stratus Technologies Bermuda Ltd. in the United States and/or other countries. All other trademarks are the property of their respective holders. © 2013 Stratus Technologies Bermuda Ltd. All rights reserved.
