Design Guidelines
mit portugal design guidelines 1
Introduction This document outlines design concepts and specifications for the implementation of the MIT Portugal identity system developed by Visual Dialogue. It includes information about the logo, color palette, fonts, imagery, and templates to be used in communications materials. Consistent use of this identity system enables MIT Portugal to project a unified, professional image across diverse media. This design guidelines document is available in both printed and digital (PDF) form and accompanies a CD containing the full suite of logo, font, and layout template files that are integral to the MIT Portugal brand identity. This design guidelines document in digital (PDF) form as well as the full suite of MIT Portugal logos, fonts, image files, and templates are available on the MIT Portugal FTP server. Please refer to page 22 for login details.
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Overview The goals for the MIT Portugal brand identity are to: 1. Create a modern, bold representation of this important collaboration between MIT & Portugal 2. Create a consistent and cohesive visual identity that will be reflected through all communications materials including the website
The key to a successful brand identity program is the ability to communicate the key messages to its diverse and important audiences. MIT Portugal audiences include: • PhD and Masters-level students from Portugal and across Europe • MIT faculty and community
The identity system was developed by Visual Dialogue to reflect the following three key messages about the program: 1. M.I.T.—MIT’s reputation as the leader in engineering systems arena is undeniable. 2. Global collaboration—bringing together academia, government, and industry on issues of importance to all 3. Systems—the focus on engineering systems in the program is the key to addressing complex problems from a societal, technological, and environmental standpoint mit portugal design guidelines 4
• European business • Portuguese government officials • The Portuguese people
Logo The MIT Portugal logo represents the program and expresses it’s leadership qualities. The different versions represent variations for spot (PMS), 4-color (CMYK), and black & white (grayscale) printing, as well as onscreen (RGB) for web and presentation usage. Ideally when using CMYK printing, an additional spot color of PMS 877 silver should be used (this logo file is called “mitportugal-logo-5color.eps”). normal
mitportugal-logo-5color.eps mitportugal-logo-pms.eps mitportugal-logo-cmyk.eps mitportugal-logo-rgb.eps knock-out
mitportugal-logo-pms.eps mitportugal-logo-cmyk.eps mitportugal-logo-rgb.eps grayscale
mitportugal-logo-grayscale.eps mit portugal design guidelines 5
Logo Usage • The MIT Portugal logo should always be supplied, not created • Do not distort or re-create the logo on the computer • Do not change the colors of the logo • Do not use the official MIT logo in the MIT Portugal logo • Do not change the typefaces
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Co-branding Each university associated with MIT Portugal has an official logo that should be incorporated into marketing materials. The universities/logos follow: • Escola de Engenharia da Universidade do Minho (UMINHO) • Faculdade de Ciências da Universidade de Lisboa (FCUL)
uporto+feup.eps
logo_uc1.eps
logo_um_color.eps
ist_logo.tif
iseglogo-black-type.eps
logo_b_fcul.tif
• Faculdade de Ciências e Tecnologia da Universidade de Coimbra (FCT-UC) • Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa (FCT-UNL) • Faculdade de Engenharia da Universidade do Porto (FEUP) • Instituto Superior de Economia e Gestão da Universidade Técnica de Lisboa (ISEG) • Instituto Superior Técnico da Universidade Técnica de Lisboa (IST)
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logo_nova.tif
The logos for the affiliated Portuguese universities should always appear smaller than the MIT Portugal logo and the sizes should be relative to each other.
Color Palette The approved color system for MIT Portugal should be strictly followed in all instances. Note: When viewing this guideline on-screen or as a desktop printout, it is not color accurate. For accurate colors refer to Pantone chips. The MIT Portugal colors consist of two primary colors, PMS 201 red (MIT), and PMS 877 silver.
The secondary colors are for use in defining the four focus areas. Those colors are outlined below along with color breakdowns for CMYK (4-color printing) and RGB (on-screen). The tertiary color used for body text and other information is black.
primary MIT RED
PRIMARY silver
bio-engineering systems
engineering design adv. manufacturing
sustainable energy systems
Transportation systems
p ms 2 01 c 0 m1 0 0 y 65 k 3 4 r 0 G1 6 2 b1 55
p ms 877 c 27 m1 8 y 1 9 k 3 r1 81 G1 8 6 b1 8 8
p ms 3 272 c 1 0 0 m 0 y4 4 k 0 r 0 G1 6 2 b1 55
p ms 131 c 0 m3 2 y 1 0 0 k 9 r 21 0 G14 2 b 0
p ms 3 69 c50 m0 y100 k7 r85 G1 65 b 28
p ms 6 4 0 c100 m0 y0 k15 r 0 G1 28 b1 8 8
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Symbol Imagery The MIT Portugal identity uses a system of symbol imagery to represent the program. Each focus area has distinct iconography. If no specific area is being highlighted then a mixture of all symbols should be used. These symbols are provided in mass and should only be used in this way. They should not be used in singular form or enlarged. The imagery can be used in combination with a gradient of the colors or of the symbols themselves (see examples to follow).
General
bio-engineering systems
general
mitportugal-symbols-general.eps bio-engineering systems
engineering design & advanced manufacturing
mitportugal-symbols-bio-e.eps engineering design and advanced manufacturing
mitportugal-symbols-edam.eps sustainable energy systems
sustainable energy systems
mitportugal-symbols-ses.eps transportation systems
mitportugal-symbols-transport.eps mit portugal design guidelines 9
transportation systems
Typography The primary typefaces used for the MIT Portugal identity are Rongel and Morgan Sans both of which were created by Mario Feliciano, a leading Portuguese type designer. Consistent use of these typefaces combined with the logo, color palette, and imagery will help establish a unified brand for MIT Portugal.
Rongel Morgan Sans Morgan Sans Bold
Rongel and Morgan Sans typefaces can be ordered online at: http://www.felicianotypefoundry.com There are two alternative fonts for use when neither of the primary faces are available: Times New Roman and Arial. Times New Roman and Arial are standard Windows and Mac fonts that come loaded with the operating system on most computers. These are also suitable for the website.
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Times New Roman Arial
Paper For all MIT Portugal business papers & communications materials, paper stock should be specified consistently. Letterhead & Flyers
Mohawk Options 100% PC White Smooth 80lb. text (100% post-consumer waste) Business cards
Mohawk Options 100% PC White Smooth 80lb. cover Main Brochures
Appleton Utopia Two Blue White Dull 80lb. cover Focus Brochures
Appleton Utopia Two Blue White Dull 65lb. cover Folders
Appleton Utopia Two Blue White Dull 120lb. cover Posters
Appleton Utopia Two Blue White Dull 100lb. text
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Presentations The following PowerPoint templates have been provided to help ensure consistency with the MIT Portugal brand identity when producing presentations:
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mitportugal-all.ppt (includes pages from all templates) mitportugal-es.ppt mitportugal-bio.ppt mitportugal-edam.ppt mitportugal-energy.ppt mitportugal-transportation.ppt