Station of the Year Application Form Created: 06/25/2015 Last updated: 06/26/2015
Market size and contact information Station Call Letters WPOC-FM
Station Ownership iHeartMedia
Market City Baltimore
Market State Maryland
Select your market size Major (Arbitron Ranking 1-25)
Contact Information Who will be the primary contact for this entry? Name
Kim Sauer
Phone Number
240-747-2840
Email Address
[email protected]
Morning Show Name & Members
Laurie DeYoung Show; Laurie, St. Pierre, Claire Scattergood, Mark Williams
Direct Hotline Number (To be notified on air if a winner)
410-554-1893
Morning Show Time On Air (With Time Zone)
5-10a EST
Rankings history Rankings Market rank and Country rank for AQH shares, 12+, Adults 18-49 and Adults 25-54. 1 of 2
How many Country stations are in your market? 1
What company do you use for rankings? Arbitron
What is the type of measurement records you keep? PPM (Personal People Meter)
Market Rank AQH - (PPM Markets) Monday - Sunday 6:00 AM - Midnight Dec 2014
Jan 2015
Feb 2015
Mar 2015
Apr 2015
May 2015
6+
1
1
1
1
1
1
Adults 18-49
2
1
4
4
3
2
Adults 25-54
2
1
2
2
2
1
Country Rank AQH - (PPM Markets) Monday - Sunday 6:00 AM - Midnight Dec 2014
Jan 2015
Feb 2015
Mar 2015
Apr 2015
May 2015
6+
1
1
1
1
1
1
Adults 18-49
1
1
1
1
1
1
Adults 25-54
1
1
1
1
1
1
2 of 2
93.1 WPOC
2015 CMA Broadcast Awards Entry
93.1 WPOC is Baltimore’s Country Station. iHeartMedia’s 93.1 WPOC touches our audience of 552,300 through community driven partnerships and events, serving the country listening audience of the Baltimore/Annapolis metropolitan area. Over the last year, WPOC has impacted thousands of lives through active partnerships with many charities, participation in community events, and once in a lifetime opportunities for listeners. WPOC’s 12-book average share for June 2014 through May 2015 was 8.0. WPOC was the #1 station in Baltimore for the same rating period, 1.1 shares ahead of Urban WERQ. WPOC has been the #1 station in Baltimore for 10 of the 13 books from June 2014 through May 2015 and has not been outside the Top 3 Persons 25-54 in over a year!
The Laurie DeYoung Show wins the CMA Broadcast Award for Major Market Personality of the Year On October 14, 2014, Laurie DeYoung received a phone call to the studio from Luke Bryan congratulating The Laurie DeYoung Show on winning the CMA Broadcast Award for Major Market Personality of the Year. On November 5, 2014, DeYoung traveled to Nashville to accept the award on behalf of the morning show during the CMA Awards Telecast. This was DeYoung’s second CMA Broadcast Award, previously receiving the award for Large Market Personality of the Year 10 years earlier in 1994.
93.1 WPOC
2015 CMA Broadcast Awards Entry
Girls with Guitars Laughter, tears, music, and story telling makes Girls With Guitars another one of those “Once in a Lifetime” events. The 2014 lineup included such star-power as Sara Evans and Jana Kramer, along with newcomers RaeLynn, Maddie & Tae, and Kelsea Ballerini. They thrilled The Hippodrome Theatre’s enthusiastic crowd with their stories and songs, which helped raise nearly $5,000 for Susan G. Komen for the Cure Maryland.
Laurie DeYoung’s Bosom Buddy Girls Night Out Thirteen years ago, with a single idea of helping raise awareness for the fight against breast cancer, Laurie DeYoung’s Bosom Buddy event was created. 2014’s event was a “Girls Night Out” that featured fantastic food and drinks, a country memorabilia auction, and a performance from Gary Allan, who not only played, but also answered questions posed by Laurie and the audience, and even signed a guitar and auctioned it off at the end of his set. The 2014 Bosom Buddy Girls Night Out event raised a record $15,900 for Susan G. Komen for the Cure Maryland – the most this event has ever raised!
93.1 WPOC
2015 CMA Broadcast Awards Entry
St. Jude Children’s Research Hospital The WPOC St. Jude Children’s Research Hospital Radiothon, which occurs every December, has helped raise over $2.3 million over the past eight years with donations from our generous listeners who become “Partners in Hope” during our two-day Radiothon broadcast. Our many St. Jude events throughout the year, which includes our Hot Summer Nights concert series and the St Jude Country Music Marathon in Nashville, and an online auction of items donated by artists and our sponsors, have also contributed to the overwhelming amount of money raised for St. Jude Children’s Research Hospital. The 2014 Radiothon raised a record-breaking $330,335
Maryland Today Public Affairs Show Jeffrey St. Pierre hosts Maryland Today, the weekly Public Affairs program, highlighting issues important to the Baltimore community. The American Red Cross (Blood Donation), Baltimore County Police (Aggressive Drivers and Holiday Travel), Maryland Food Bank (hunger and homelessness), Consumer Credit Counseling Service of Maryland and Delaware (identity theft and mortgage scams/foreclosure) are just a few of the guests and topics from this past year.
93.1 WPOC
2015 CMA Broadcast Awards Entry
Baltimore Riots In April 2014, following the funeral of Freddie Gray, who died in police custody, the city of Baltimore erupted in violence and chaos. The unrest was followed by several days of protest while the city remained under a curfew, leaving many residents fearful, and many businesses suffering from property destruction and decreased revenue. WPOC kept listeners updated during the riots and the days that followed via social media outreach, live updates on the air, and through PSAs voiced by morning show talent Laurie DeYoung directing people to help, donate, and volunteer to bring Baltimore back to normalcy.
93.1 WPOC
2015 CMA Broadcast Awards Entry
Social Media Leverage Whether it’s a huge concert announcement, a national news item, local political race, or an hilarious meme, WPOC’s social media reach consistently engages, informs, and entertains it’s listeners online. With over 67,000 Facebook Friends, nearly 7,000 Twitter followers, and 1,300 Instagram followers, the online WPOC community is already impressive, and growing quickly.
93.1 WPOC
2015 CMA Broadcast Awards Entry
Community Events WPOC partners with many charities, causes and non-profits in the community to help bring awareness and funds to those who need it most. Over the last year, we have partnered with the Baltimore Women’s Classic 5K Run benefiting Cancerve, Fort Meade for their Independence Day Celebration, The Casey Cares Foundation, Susan G Komen Maryland, KidsPeace, the American Red Cross, and Dress For Success Baltimore.
93.1 WPOC
2015 CMA Broadcast Awards Entry
WPOC’s Sunday in the Country “Sunday in the Country” is WPOC’s benchmark signature concert. 2014 marked the 14th year for Sunday in the Country, and it marked the first year that the concert became a two-day festival. Sunday in the Country is a guaranteed sell-out event, but 2014 sold out quicker than ever before – in just four days – so we added Saturday in the Country. The two-day festival lineup included Jake Owen, Eli Young Band, Cassadee Pope, Thompson Square, Chase Rice and more. While it’s a highly-anticipated event for Baltimore’s Country fans, it’s also a proven non-traditional sales event that attracts the Marines, Army, and various other vendors to interact with the 15,000+ concertgoers. We’ve teamed up with the local FOX news station as media partners and they broadcast the line up announcement live from the WPOC studio each year.
93.1 WPOC 2015 CMA Broadcast Awards Entry Hot Summer Nights Concert Series WPOC’s Hot Summer Nights Concert Series continued for it’s second year in 2014. We took some big names in country music, and put them in front of an intimate crowd, at an unlikely venue – an outdoor wedding garden! This combination proved to be another oncein-a-lifetime experience for those lucky enough to score tickets. The artists – The Swon Brothers, Scotty McCreery, and Danielle Bradbery – played stripped-down, acoustic sets, interacted with the audience, and took the time to meet each concertgoer after the show. A portion of each ticket sold was donated to St Jude Children’s Research Hospital.
