Kaufhaus Goerlitz_

Some Facts about the European Town of Goerlitz • Nowhere in Germany does the sun rise earlier than in Goerlitz

• Goerlitz profits from its position at the border triangle of Germany – Poland – Czech Republic

• The historical townscape is among the best preserved in Central Europe

• ... and hereby a catchment area that stretches from towns like Breslau and Dresden to Prague

• With 4,000 listed buildings, Goerlitz is perhaps the largest heritage area in Germany

• In Goerlitz you can take a town walk in two countries • The European town Goerlitz/Zgorzelec

• Goerlitz offers authentic architecture, scenery and

is a German-Polish everyday way of life

culture – at a leisurely pace • Goerlitz is GOERLIWOOD – • Private and civic involvement counts in Goerlitz • Goerlitz has a history of merchant tradition, from house building to trade

a true cinematic beauty and a popular film location • Goerlitz is applying to become a UNESCO World Heritage Site

• Goerlitz is situated at the historically significant trade route Via Regia

• Goerlitz is located at the water: Lake Berzdorf with its blue lagoon invites you to bathe and enjoy the summer

• 230,000 tourists visit Goerlitz every year

• ... an impressive holiday and recreation area is being

• Goerlitz is located in the middle of the scenic

developed here

Upper Lusatia region and its country parks • Goerlitz is for many people the most beautiful city in Germany And what does Goerlitz still need? An upmarket, qualitative and attractive range of goods under one roof which is incomparable in every sense of the word – the Kaufhaus Goerlitz (Goerlitz department store).

More Information: Goerlitz City Website

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European City Goerlitz/Zgorzelec Tourism, business, marketing

Business and holiday region Oberlausitz

Kaufhaus Goerlitz_

Start of a New Era The Goerlitz Jewel Will Glitter Again On entering the department store customers look upon a

In spite of the events of history, the department store was

stunning three-storey atrium, spanned by a beautiful

always profitable.

glass-domed ceiling painted with art nouveau images. The atrium itself affords a view of the prestigious flight

In 1929 Karstadt AG acquired the department store. After

of steps and the imposing curved staircase in the upper

the dissolution of the German Democratic Republic,

galleries. Designed at the outset for retail, the building

Karstadt once again took possession of the store in 1991.

provides a stylish setting for the presentation of goods. The

It was sold in 2005 to British financial investors who ran

department store is the only remaining example of early

various department stores under the name Hertie until

German department store architecture in its original state.

they became insolvent. Despite its successful business the department store was then closed in 2009. With the

On the 30th September 1913 the “Kaufhaus zum Strau-

commitment of the entrepreneur Winfried Stoecker, the

ßen” opened its doors and had to be closed a few hours

Kaufhaus Goerlitz has gained the chance to revive its

later – because of overcrowding.

historical significance as a department store.

No other department store from this era can today combine this elegance and luxury. At that time Goerlitz was a park and pensionary town for the gentry; its fine society could now experience a department store atmosphere as could normally only be found in the big cities of Europe. The building was designed by the Potsdam architect Carl Schmann (1863­ – 1957) and constructed by one of the most renowned builders, August Kaempffer (1872–1959) from Goerlitz. A ready-made-clothing hall, an oriental hall, a refreshments room and an office – presented in 7,100 square metres of space were textiles, leather goods, household items of every sort, lamps, jewelry, writing materials, books and gramophones.

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Kaufhaus Goerlitz_

The commitment of Winfried Stoecker is also evident at the Blue Lagoon at Lake Berzdorfer, near to the state-of-the-art laboratory at Bernstadt

Department Store of Upper Lusatia – Goerlitz Shortly before the First World War a highly significant

Nevertheless, upmarket products and exquisite brands

department store was constructed in Goerlitz in the

will also be on offer to attract well-off customers from

heart of the town. It was considered the most beautiful

as far away as Dresden, Breslau and Reichenberg. And

department store in Germany – a “Lafayette” in East

tourists, who today visit the famous shopping temple in

Saxony. The building contains elements of art nou-

their hundreds every day, should find treasures which

veau style but is categorised as historism style. Recently

will later remind them of their trip to the newly risen

this gem became the victim of a nationwide compa-

Goerlitz.

ny insolvency and has now stood empty for five years,

Over the next one and a half years the building will

although before its closure it was yielding profits. Every

be renovated. Tenants and customers will discover an

citizen of Goerlitz yearns to be able to go shopping again

attractive atmosphere. In the basement there will be

in this architectural jewel. On the department store’s

a food market; lifts and escalators will be installed and

birthday in 2013 over twenty thousand enthusiastic

the building will be fully air-conditioned. The granite

visitors took the opportunity to see their department

imitation flooring will be replaced by real stone, and the

store once again from the inside.

lateral staircases with their long, colourful art nouveau

I purchased the neglected building by contract on the

glass windows will be optically incorporated into the

21st June 2013, in order to revive its glamour. My aim

total aspect (taking into account fire regulations). The

is to provide people on both sides of the River Neisse

shops and offices will be furnished stylishly in keeping

the opportunity to shop in style (with bilingual service).

with the architecture of the building and in cooperation

We will take into account that many people in Goerlitz

with the tenants and the preservation order.

today still have to live on a small budget. The general

On the top floor we are planning a café and a restau-

public will therefore be able to obtain products for their

rant with a terrace, with a sweeping view right up to

daily needs in the Goerlitz store at reasonable prices.

the mountains (up until now only a small office profited

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“The Aim is a Solid and Fair Concept Which Fulfills the Requirements as Predefined by the Building” Winfried Stöcker

from the magnificent view). Later an underground park-

Prof. Dr. med. Winfried Stoecker

ing will be created nearby if possible, so that customers

is the founder and Chairman of the Board of EUROIMMUN Medizinische Labordiagnostika AG, an international medical technology company. As a manufacturer of medical laboratory products, the Luebeck company is involved in the areas of auto­ immune diseases, allergies and gene analytics. Over 1,500 qualified employees, of which 65 percent are women, work for EUROIMMUN in 13 countries. In Germany the company has facilities at five locations, two of them in Upper Lusatia in the immediate catchment area of Goerlitz.

can reach their cars with a loaded shopping trolley, just like in the out-of-town supermarkets. In October 2015 the department store will be open to the public again in the full glory of its earlier years. Some of the shop space will go to firms from Goerlitz and Upper Lusatia as well as to national and international manu­ facturers and retailers. A quarter will remain in our hands so that we can retain an influence on the goods: setting styles, suitably supplementing the assortment, stocking prestigious brands, and raising the level if necessary. You are warmly invited to participate in this beacon project and to contribute to the upswing in the old and new commercial hub of Goerlitz.

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Target Groups of the Department Store In addition to the town’s residents and consumers living

Visitors and tourists are also of strongly increasing sig-

in the vicinity, Polish and Czech customers play an

nificance for Goerlitz and Upper Lusatia; their numbers

important role for the border town Goerlitz. Already

have been growing constantly for years. With beautiful

today, retailers in Goerlitz make around a third of their

country parks, the activity holiday region of the Zittau

revenues from Polish customers. Due to the increasing

Mountains, the easily accessible Ore mountains and the

purchasing power in Poland and the brand, fashion and

proximity of Breslau, Cottbus and Dresden, tourism

quality awareness of Polish customers, they are becom-

brings considerable opportunities. Goerlitz itself capti-

ing an increasingly important consumer group.

vates visitors with its wonderful townscape made up of unique, historically renovated houses, its proximity to Poland and the developing holiday and leisure region at Lake Berzdorfer.

Three large target groups – four customer categories: • Residents of Goerlitz • Polish and Czech customers • Visitors and tourists to the Goerlitz region

FAMILIES

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YOUNG PROFESSIONALS

ADULTS

BEST AGER

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Seven Floors – Different Shopping Worlds

Usable space

Fifth floor The department store consists of a total of five sales floors. An expansion to a total of six floors is planned. On all floors the shopping quality and experience is at the forefront: our philosophy is based on upmarket products of high quality complemented by a good dash of exclusive shopping experience. Visitors should rhapsodise about the store, linger in the shops, enjoy themselves and above all spend lavishly. The fourth floor will be opened outside of the shop hours for events and exhibitions.

Ground floor Usable space 1,586 sqm Perfumery, Accessories, Newspapers, Books, Gifts, Regional products, Café, Event area

Basement Usable space 1,282 sqm Food hall, Organic market

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The top floor is suitable for administration and legal offices

Fourth floor Usable space 945 sqm Restaurant, Film shows, Lavatories

Third floor Usable space 1.265 sqm Gastronomy with show cooking, Hightech store (with help desk and classes), “Men’s world”, “Kid’s world”, Children’s fashion, Toys, Stoecker delicatessen, Hairdresser, Lavatories

Second floor Usable space 1.261 sqm Men’s fashion, Men’s shoes, Sports, Young fashion, Special sizes, Formal wear, Espresso bar, Alteration service

First floor Usable space 1.082 sqm Women’s fashion, Women’s shoes, Bags, Champagne bar Kaufhaus Goerlitz_ 13

The assortment of products

A mixture of international brand names and regional products will address all target groups

Marketing Department Store Goerlitz – the Shopping Experience The planning and development of the Kaufhaus Goerlitz is a project that is followed, supported and eagerly awaited by the town and the inhabitants of the region. An active marketing and publicity campaign will track the development and customer loyalty of the Kaufhaus Goerlitz from the building phase on. The goal is, in addition to generating high customer satisfaction and frequency, to make the store known in the complete catchment area and further afield. The European town of Goerlitz, the region of Upper Lusatia and the interesting position at the border triangle have a lot of potential – and with its attractiveness the department store will outdo the competition. The department store management will ensure that the development is of high quality, the product assortment is attractive and the unrivalled atmosphere remains unique. Different target groups will be addressed with various events, show cooking, courses linked to the range of products, exclusive toilets, and exhibitions and presen­ tations from the colourful world of fashion. The project is focused not only on German customers, but also on successfully addressing the Polish and Czech markets.

Unique event location: from the Dresden Orchestra to a filming location for the opening film of the Berlinale 2014 “The Grand Budapest Hotel”, the department store will host outstanding performances – soon also culinary events

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The Project Plan ... to Allow the Department Store Jewel to Shine Again The 100year-old building of the Kaufhaus Goerlitz is being completely restored and renovated. After removal of all fi xtures and old building appliances, the timeconsuming reconstruction of the original optical state has started: supplemented with the most up-to-date building and thermal engineering. The windows to the outside, the insulation of the facades, the new lifts, the high ceilings and the elegant flooring will be constructed to a high quality according to modern practices but staying true to the original. As many design elements as possible from the original department store should be brought to life again. In addition to the renovation and vitalisation, there are further extension options. Sufficient parking is provided by a multi-storey car park and parking places nearby. The opening of the department store and the start of shopping is planned for October 2015.

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Contact We warmly invite you to visit Goerlitz. We are sure that you will be enchanted as soon as you set foot in the store. Dr.-Ing. Jürgen Friedel Project director

Kaufhaus Görlitz an der frauenkirche 5 – 7 d-02826 görlitz [email protected] +49 (0)3581 7640545 www.kaufhaus-goerlitz.eu

Stefanie Eggers Projectmanager

Kristine Zion Projectmanager

Iga Wijas Representative for Poland and the Czech Republic

Produced by: Stoecker Kaufhaus GmbH & Co. KG Editing: Stefanie Eggers Design: Barbara Kloth, Hamburg Photos: A. Keiper, Aleksander Pitura, Nikolai Schmidt, Europastadt Goerlitz/Zgorzelec GmbH, Ratsarchiv Goerlitz

Kaufhaus Goerlitz_

Kaufhaus Goerlitz_

100 Years of History Droshkies stand ready outside the department store to pick up customers with their purchases

The building site and historical surroundings in 1913