Kaufhaus Goerlitz_
Some Facts about the European Town of Goerlitz • Nowhere in Germany does the sun rise earlier than in Goerlitz
• Goerlitz profits from its position at the border triangle of Germany – Poland – Czech Republic
• The historical townscape is among the best preserved in Central Europe
• ... and hereby a catchment area that stretches from towns like Breslau and Dresden to Prague
• With 4,000 listed buildings, Goerlitz is perhaps the largest heritage area in Germany
• In Goerlitz you can take a town walk in two countries • The European town Goerlitz/Zgorzelec
• Goerlitz offers authentic architecture, scenery and
is a German-Polish everyday way of life
culture – at a leisurely pace • Goerlitz is GOERLIWOOD – • Private and civic involvement counts in Goerlitz • Goerlitz has a history of merchant tradition, from house building to trade
a true cinematic beauty and a popular film location • Goerlitz is applying to become a UNESCO World Heritage Site
• Goerlitz is situated at the historically significant trade route Via Regia
• Goerlitz is located at the water: Lake Berzdorf with its blue lagoon invites you to bathe and enjoy the summer
• 230,000 tourists visit Goerlitz every year
• ... an impressive holiday and recreation area is being
• Goerlitz is located in the middle of the scenic
developed here
Upper Lusatia region and its country parks • Goerlitz is for many people the most beautiful city in Germany And what does Goerlitz still need? An upmarket, qualitative and attractive range of goods under one roof which is incomparable in every sense of the word – the Kaufhaus Goerlitz (Goerlitz department store).
More Information: Goerlitz City Website
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European City Goerlitz/Zgorzelec Tourism, business, marketing
Business and holiday region Oberlausitz
Kaufhaus Goerlitz_
Start of a New Era The Goerlitz Jewel Will Glitter Again On entering the department store customers look upon a
In spite of the events of history, the department store was
stunning three-storey atrium, spanned by a beautiful
always profitable.
glass-domed ceiling painted with art nouveau images. The atrium itself affords a view of the prestigious flight
In 1929 Karstadt AG acquired the department store. After
of steps and the imposing curved staircase in the upper
the dissolution of the German Democratic Republic,
galleries. Designed at the outset for retail, the building
Karstadt once again took possession of the store in 1991.
provides a stylish setting for the presentation of goods. The
It was sold in 2005 to British financial investors who ran
department store is the only remaining example of early
various department stores under the name Hertie until
German department store architecture in its original state.
they became insolvent. Despite its successful business the department store was then closed in 2009. With the
On the 30th September 1913 the “Kaufhaus zum Strau-
commitment of the entrepreneur Winfried Stoecker, the
ßen” opened its doors and had to be closed a few hours
Kaufhaus Goerlitz has gained the chance to revive its
later – because of overcrowding.
historical significance as a department store.
No other department store from this era can today combine this elegance and luxury. At that time Goerlitz was a park and pensionary town for the gentry; its fine society could now experience a department store atmosphere as could normally only be found in the big cities of Europe. The building was designed by the Potsdam architect Carl Schmann (1863 – 1957) and constructed by one of the most renowned builders, August Kaempffer (1872–1959) from Goerlitz. A ready-made-clothing hall, an oriental hall, a refreshments room and an office – presented in 7,100 square metres of space were textiles, leather goods, household items of every sort, lamps, jewelry, writing materials, books and gramophones.
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Kaufhaus Goerlitz_
The commitment of Winfried Stoecker is also evident at the Blue Lagoon at Lake Berzdorfer, near to the state-of-the-art laboratory at Bernstadt
Department Store of Upper Lusatia – Goerlitz Shortly before the First World War a highly significant
Nevertheless, upmarket products and exquisite brands
department store was constructed in Goerlitz in the
will also be on offer to attract well-off customers from
heart of the town. It was considered the most beautiful
as far away as Dresden, Breslau and Reichenberg. And
department store in Germany – a “Lafayette” in East
tourists, who today visit the famous shopping temple in
Saxony. The building contains elements of art nou-
their hundreds every day, should find treasures which
veau style but is categorised as historism style. Recently
will later remind them of their trip to the newly risen
this gem became the victim of a nationwide compa-
Goerlitz.
ny insolvency and has now stood empty for five years,
Over the next one and a half years the building will
although before its closure it was yielding profits. Every
be renovated. Tenants and customers will discover an
citizen of Goerlitz yearns to be able to go shopping again
attractive atmosphere. In the basement there will be
in this architectural jewel. On the department store’s
a food market; lifts and escalators will be installed and
birthday in 2013 over twenty thousand enthusiastic
the building will be fully air-conditioned. The granite
visitors took the opportunity to see their department
imitation flooring will be replaced by real stone, and the
store once again from the inside.
lateral staircases with their long, colourful art nouveau
I purchased the neglected building by contract on the
glass windows will be optically incorporated into the
21st June 2013, in order to revive its glamour. My aim
total aspect (taking into account fire regulations). The
is to provide people on both sides of the River Neisse
shops and offices will be furnished stylishly in keeping
the opportunity to shop in style (with bilingual service).
with the architecture of the building and in cooperation
We will take into account that many people in Goerlitz
with the tenants and the preservation order.
today still have to live on a small budget. The general
On the top floor we are planning a café and a restau-
public will therefore be able to obtain products for their
rant with a terrace, with a sweeping view right up to
daily needs in the Goerlitz store at reasonable prices.
the mountains (up until now only a small office profited
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“The Aim is a Solid and Fair Concept Which Fulfills the Requirements as Predefined by the Building” Winfried Stöcker
from the magnificent view). Later an underground park-
Prof. Dr. med. Winfried Stoecker
ing will be created nearby if possible, so that customers
is the founder and Chairman of the Board of EUROIMMUN Medizinische Labordiagnostika AG, an international medical technology company. As a manufacturer of medical laboratory products, the Luebeck company is involved in the areas of auto immune diseases, allergies and gene analytics. Over 1,500 qualified employees, of which 65 percent are women, work for EUROIMMUN in 13 countries. In Germany the company has facilities at five locations, two of them in Upper Lusatia in the immediate catchment area of Goerlitz.
can reach their cars with a loaded shopping trolley, just like in the out-of-town supermarkets. In October 2015 the department store will be open to the public again in the full glory of its earlier years. Some of the shop space will go to firms from Goerlitz and Upper Lusatia as well as to national and international manu facturers and retailers. A quarter will remain in our hands so that we can retain an influence on the goods: setting styles, suitably supplementing the assortment, stocking prestigious brands, and raising the level if necessary. You are warmly invited to participate in this beacon project and to contribute to the upswing in the old and new commercial hub of Goerlitz.
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Target Groups of the Department Store In addition to the town’s residents and consumers living
Visitors and tourists are also of strongly increasing sig-
in the vicinity, Polish and Czech customers play an
nificance for Goerlitz and Upper Lusatia; their numbers
important role for the border town Goerlitz. Already
have been growing constantly for years. With beautiful
today, retailers in Goerlitz make around a third of their
country parks, the activity holiday region of the Zittau
revenues from Polish customers. Due to the increasing
Mountains, the easily accessible Ore mountains and the
purchasing power in Poland and the brand, fashion and
proximity of Breslau, Cottbus and Dresden, tourism
quality awareness of Polish customers, they are becom-
brings considerable opportunities. Goerlitz itself capti-
ing an increasingly important consumer group.
vates visitors with its wonderful townscape made up of unique, historically renovated houses, its proximity to Poland and the developing holiday and leisure region at Lake Berzdorfer.
Three large target groups – four customer categories: • Residents of Goerlitz • Polish and Czech customers • Visitors and tourists to the Goerlitz region
FAMILIES
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YOUNG PROFESSIONALS
ADULTS
BEST AGER
Kaufhaus Goerlitz_
Seven Floors – Different Shopping Worlds
Usable space
Fifth floor The department store consists of a total of five sales floors. An expansion to a total of six floors is planned. On all floors the shopping quality and experience is at the forefront: our philosophy is based on upmarket products of high quality complemented by a good dash of exclusive shopping experience. Visitors should rhapsodise about the store, linger in the shops, enjoy themselves and above all spend lavishly. The fourth floor will be opened outside of the shop hours for events and exhibitions.
Ground floor Usable space 1,586 sqm Perfumery, Accessories, Newspapers, Books, Gifts, Regional products, Café, Event area
Basement Usable space 1,282 sqm Food hall, Organic market
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The top floor is suitable for administration and legal offices
Fourth floor Usable space 945 sqm Restaurant, Film shows, Lavatories
Third floor Usable space 1.265 sqm Gastronomy with show cooking, Hightech store (with help desk and classes), “Men’s world”, “Kid’s world”, Children’s fashion, Toys, Stoecker delicatessen, Hairdresser, Lavatories
Second floor Usable space 1.261 sqm Men’s fashion, Men’s shoes, Sports, Young fashion, Special sizes, Formal wear, Espresso bar, Alteration service
First floor Usable space 1.082 sqm Women’s fashion, Women’s shoes, Bags, Champagne bar Kaufhaus Goerlitz_ 13
The assortment of products
A mixture of international brand names and regional products will address all target groups
Marketing Department Store Goerlitz – the Shopping Experience The planning and development of the Kaufhaus Goerlitz is a project that is followed, supported and eagerly awaited by the town and the inhabitants of the region. An active marketing and publicity campaign will track the development and customer loyalty of the Kaufhaus Goerlitz from the building phase on. The goal is, in addition to generating high customer satisfaction and frequency, to make the store known in the complete catchment area and further afield. The European town of Goerlitz, the region of Upper Lusatia and the interesting position at the border triangle have a lot of potential – and with its attractiveness the department store will outdo the competition. The department store management will ensure that the development is of high quality, the product assortment is attractive and the unrivalled atmosphere remains unique. Different target groups will be addressed with various events, show cooking, courses linked to the range of products, exclusive toilets, and exhibitions and presen tations from the colourful world of fashion. The project is focused not only on German customers, but also on successfully addressing the Polish and Czech markets.
Unique event location: from the Dresden Orchestra to a filming location for the opening film of the Berlinale 2014 “The Grand Budapest Hotel”, the department store will host outstanding performances – soon also culinary events
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The Project Plan ... to Allow the Department Store Jewel to Shine Again The 100year-old building of the Kaufhaus Goerlitz is being completely restored and renovated. After removal of all fi xtures and old building appliances, the timeconsuming reconstruction of the original optical state has started: supplemented with the most up-to-date building and thermal engineering. The windows to the outside, the insulation of the facades, the new lifts, the high ceilings and the elegant flooring will be constructed to a high quality according to modern practices but staying true to the original. As many design elements as possible from the original department store should be brought to life again. In addition to the renovation and vitalisation, there are further extension options. Sufficient parking is provided by a multi-storey car park and parking places nearby. The opening of the department store and the start of shopping is planned for October 2015.
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Contact We warmly invite you to visit Goerlitz. We are sure that you will be enchanted as soon as you set foot in the store. Dr.-Ing. Jürgen Friedel Project director
Kaufhaus Görlitz an der frauenkirche 5 – 7 d-02826 görlitz
[email protected] +49 (0)3581 7640545 www.kaufhaus-goerlitz.eu
Stefanie Eggers Projectmanager
Kristine Zion Projectmanager
Iga Wijas Representative for Poland and the Czech Republic
Produced by: Stoecker Kaufhaus GmbH & Co. KG Editing: Stefanie Eggers Design: Barbara Kloth, Hamburg Photos: A. Keiper, Aleksander Pitura, Nikolai Schmidt, Europastadt Goerlitz/Zgorzelec GmbH, Ratsarchiv Goerlitz
Kaufhaus Goerlitz_
Kaufhaus Goerlitz_
100 Years of History Droshkies stand ready outside the department store to pick up customers with their purchases
The building site and historical surroundings in 1913