Small​ ​Business​ S​ UNDAY  Salt​ ​Lake​ ​City,​ ​Utah      

 

   

Small​ ​Business​ ​Sunday​ ​|​ ​Home​ ​to​ ​Social​ ​Paragon 

WHAT​ ​IS​ ​SMALL​ ​BUSINESS​ ​SUNDAY?  -​ ​-​ ​-​ ​-​ ​X

The​ ​foundation​ ​of​ ​our​ ​business​ ​model​ ​is​ ​the​ ​desire​ ​to​ ​help​ ​small  businesses​ ​grow​ ​through​ ​various​ ​awareness​ ​channels​ ​and​ ​inbound  marketing​ ​strategies.  

To​ ​that​ ​end,​ ​our​ ​Small​ ​Business​ ​Sunday​ ​campaign​ ​gives​ ​us​ ​the 

opportunity​ ​to​ ​show​ ​love​ ​to​ ​amazing​ ​local​ ​businesses.​ ​Every​ ​Sunday​ ​we 

post​ ​articles​ ​about​ ​small​ ​businesses​ ​and​ ​their​ ​owners​ ​on​ ​our​ ​SBS​ ​blog​,  social​ ​media​ ​channels​ ​and​ ​in​ ​our​ ​monthly​ ​newsletters. 

 

   

HOW​ ​CAN​ ​BRANCHES​ ​BENEFIT​ ​FROM​ ​IMPLEMENTING​ ​IT?   -​ ​-​ ​-​ ​-​ ​X 

The​ ​process​ ​we’ve​ ​created​ ​can​ ​be​ ​replicated​ ​successfully​ ​at​ ​branch  locations​ ​nationwide.​ ​Branches​ ​will​ ​be​ ​able​ ​to​ ​connect​ ​and​ ​build  thriving​ ​relationships​ ​with​ ​small​ ​businesses​ ​in​ ​their​ ​respective 

areas.​ ​Additionally,​ ​they​ ​will​ ​have​ ​a​ ​new​ ​source​ ​of​ ​quality​ ​content,  along​ ​with​ ​all​ ​of​ ​the​ ​benefits​ ​that​ ​such​ ​content​ ​brings. 

“ 

Small​ ​Business​ ​Sunday​ ​is​ ​an​ ​absolute​ ​game​ ​changer!  -Ryan​ ​Turner 

HOW​ ​DID​ ​SMALL​ ​BUSINESS  SUNDAY​ ​GET​ ​ITS​ ​START?  -​ ​-​ ​-​ ​-​ ​X 

” 

At​ ​first,​ ​we​ ​were​ ​no​ ​different  than​ ​your​ ​typical​ ​salesmen. 

“​Hi,​ ​my​ ​name​ ​is​ ​Mike.​ ​I’m​ ​with 

Social​ ​Paragon​ ​and​ ​would​ ​like  to​ ​talk​ ​to​ ​you​ ​about​ ​digital  marketing​ ​services​ ​and​ ​what 

you’re​ ​doing​ ​to​ ​improve​ ​your  overall​ ​online​ ​image.​ ​Do​ ​you  have​ ​a​ ​sec…​”​ ​*Click! 

It​ ​quickly​ ​became​ ​clear​ ​why  this​ ​was​ ​not​ ​an​ ​effective 

approach.​ ​Business​ ​owners​ ​are​ ​constantly​ ​on​ ​the​ ​receiving​ ​end​ ​of    

    pitches​ ​from​ ​marketing​ ​agencies​ ​offering​ ​the​ ​same​ ​services.​ ​If​ ​we 

wanted​ ​to​ ​get​ ​through​ ​to​ ​them,​ ​we​ ​needed​ ​to​ ​do​ ​something​ ​different.  But​ ​what?    

 

CHANGING​ ​THE​ ​PURPOSE​ ​OF​ ​OUTREACH -​ ​-​ ​-​ ​-​ ​X 

Instead​ ​of​ ​contacting​ ​them​ ​to​ ​talk​ ​about​ ​how​ ​great​ ​WE​ ​are,​ ​what​ ​if​ ​we  did​ ​the​ ​opposite?​ ​What​ ​if​ ​we​ ​focused​ ​on​ ​why​ ​THEY’RE​ ​great​ ​and 

explained​ ​how​ ​excited​ ​we​ ​are​ ​about​ ​THEIR​ ​business?​ ​What’s​ ​more, 

instead​ ​of​ ​just​ ​hearing​ ​their​ ​story​ ​for​ ​ourselves,​ ​why​ ​not​ ​share​ ​it  with​ ​our​ ​audience​ ​and​ ​other​ ​small​ ​business​ ​enthusiasts? 

What​ ​if​ ​our​ ​outreach​ ​attempts​ ​went​ ​from​ ​typical​ ​sales​ ​pitches​ ​to  something​ ​more​ ​like​ ​what​ ​you​ ​see​ ​below? 

 

   

“Hi​ ​[business​ ​owner​ ​first​ ​name],  We’re​ ​kicking​ ​off​ ​our​ ​Small​ ​Business​ ​Sunday​ ​campaign​ ​where​ ​we​ ​feature  local​ ​Utah​ ​businesses​ ​and​ ​write​ ​up​ ​a​ ​nice​ ​article​ ​and​ ​give​ ​them​ ​a  shoutout. 

I​ ​noticed​ ​that​ ​you​ ​guys​ ​have​ ​been​ ​in​ ​business​ ​for​ ​over​ ​50​ ​years​ ​and​ ​I  think​ ​that​ ​in​ ​itself​ ​warrants​ ​you​ ​and​ ​your​ ​business​ ​being​ ​one​ ​of​ ​our  features.​ ​It’s​ ​obvious​ ​that​ ​you​ ​guys​ ​are​ ​doing​ ​something​ ​special!  Here’s​ ​an​ ​example​ ​of​ ​what​ ​I’m​ ​talking​ ​about:  Soaplicity​ ​|​ ​Utah's​ ​Small​ ​Business​ ​Sunday  Please​ ​let​ ​me​ ​know​ ​if​ ​this​ ​is​ ​something​ ​you’d​ ​be​ ​interested​ ​in​ ​as​ ​it’s  on​ ​our​ ​own​ ​dime​ ​and​ ​costs​ ​you​ ​nothing​ ​but​ ​your​ ​time.  Thanks!”  Reaching​ ​out​ ​in​ ​this​ ​way​ ​would​ ​“kill​ ​two​ ​birds​ ​with​ ​one​ ​stone.”​ ​We 

would​ ​be​ ​able​ ​to​ ​connect​ ​and​ ​build​ ​lasting​ ​relationships​ ​with​ ​small  businesses​ ​and,​ ​at​ ​the​ ​same​ ​time,​ ​get​ ​more​ ​high-quality​ ​content​ ​for  our​ ​blog.    

   

   

WE​ ​GAVE​ ​IT​ ​A​ ​TRY!  -​ ​-​ ​-​ ​-​ ​X 

We​ ​began​ ​researching 

businesses​ ​that​ ​would​ ​fit​ ​our  model​ ​and​ ​provide​ ​us​ ​with 

interesting,​ ​quality​ ​content. 

The​ ​small​ ​businesses​ ​we​ ​chose:  -

Operated​ ​from​ ​an​ ​actual  storefront​ ​location  Had​ ​at​ ​least​ ​a​ ​few  employees​ ​in-house 

Were​ ​not​ ​franchises  

Had​ ​the​ ​potential​ ​to 

become​ ​clients​ ​in​ ​the  future 

We​ ​then​ ​reached​ ​out​ ​to​ ​the​ ​owners​ ​to​ ​let​ ​them​ ​know​ ​what​ ​we​ ​thought  made​ ​their​ ​businesses​ ​so​ ​special.​ ​The​ ​response​ ​was​ ​amazing! 

Counting​ ​the​ ​results​ ​from​ ​emails,​ ​phone​ ​calls​ ​and​ ​walk-ins,​ ​we 

received​ ​an​ ​89%​ ​response​ ​rate​,​ ​not​ ​just​ ​from​ ​staff,​ ​but​ ​from​ ​the  owners​ ​themselves​. 

“ 

I​ ​received​ ​an​ ​89%​ ​response​ ​rate​ ​from​ ​small​ ​business​ ​owners​ ​themselves​ ​when  pitching​ ​our​ ​Small​ ​Business​ ​Sunday​ ​campaign.  -Mike​ ​Ropelato 

” 

 

   

Find​ ​and​ ​leverage​ ​the​ ​“purple​ ​cow”​ ​of​ ​each​ ​business 

HERE’S​ ​HOW​ ​WE​ ​DID​ ​IT:  -​ ​-​ ​-​ ​-​ ​X

Researching​ ​small​ ​businesses​ ​at​ ​the​ ​start​ ​armed​ ​us​ ​with​ ​“icebreakers”  that​ ​would​ ​get​ ​us​ ​a​ ​response.​ ​What​ ​we​ ​found​ ​opened​ ​the​ ​door​ ​for​ ​us​ ​to  schedule​ ​appointments​ ​to​ ​meet​ ​the​ ​business​ ​owners.  

Sometimes​ ​the​ ​“icebreaker”​ ​was​ ​a​ ​treasure​ ​trove​ ​of​ ​excellent​ ​reviews  from​ ​satisfied​ ​customers.​ ​Other​ ​times,​ ​it​ ​was​ ​the​ ​longevity​ ​of​ ​the 

businesses,​ ​many​ ​of​ ​which​ ​had​ ​been​ ​around​ ​for​ ​over​ ​50​ ​years!​ ​In​ ​many  more​ ​cases,​ ​there​ ​was​ ​an​ ​interesting​ ​physical​ ​aesthetic​ ​or​ ​a​ ​unique  product​ ​or​ ​service​ ​that​ ​deserved​ ​attention.  

 

   

FINDING​ ​THE​ ​BUSINESS​ ​OWNER’S​ ​CONTACT​ ​INFO  -​ ​-​ ​-​ ​-​ ​X  After​ ​we​ ​decided​ ​what​ ​made​ ​a 

particular​ ​business​ ​noteworthy,​ ​it 

was​ ​time​ ​to​ ​find​ ​the​ ​owner’s​ ​contact  information.​ ​It​ ​was​ ​usually​ ​located  in​ ​one​ ​of​ ​the​ ​following​ ​places:  -

About​ ​page​ ​of​ ​their​ ​website 

Contact​ ​page​ ​of​ ​their​ ​website  Footer​ ​at​ ​the​ ​bottom​ ​of​ ​their  website 

-

Facebook​ ​About​ ​section 

LinkedIn​ ​account​ ​of​ ​business  owner 

If​ ​not​ ​available​ ​there,​ ​we​ ​would  fill​ ​out​ ​the​ ​contact​ ​form​ ​on​ ​the 

website,​ ​explaining​ ​that​ ​we​ ​wanted  to​ ​feature​ ​their​ ​business​ ​in​ ​our 

 

campaign,​ ​create​ ​a​ ​company​ ​video​ ​and​ ​write​ ​an​ ​article​ ​about​ ​the​ ​owner. 

  “ 

Small​ ​Business​ ​Sunday​ ​paired​ ​with​ ​company​ ​video​ ​productions​ ​is​ ​how​ ​we​ ​will  build​ ​strong​ ​relationships​ ​with​ ​business​ ​owners!  -Steven​ ​Henderson 

” 

 

     

 

POWER​ ​OF​ ​WALK-INS!  -​ ​-​ ​-​ ​-​ ​X 

Sometimes,​ ​in​ ​lieu​ ​of​ ​an​ ​email,​ ​we​ ​simply​ ​walked​ ​into​ ​the​ ​businesses  we​ ​were​ ​interested​ ​in.​ ​(This​ ​is​ ​a​ ​good​ ​way​ ​to​ ​create​ ​opportunity​ ​if  written​ ​communication​ ​isn’t​ ​your​ ​preference.) 

Often​ ​times,​ ​after​ ​explaining​ ​the​ ​reason​ ​for​ ​our​ ​visit,​ ​we​ ​were 

quickly​ ​put​ ​in​ ​contact​ ​with​ ​the​ ​owner.​ ​From​ ​there,​ ​we​ ​talked​ ​more  about:  ● ● ● ●

The​ ​showcase​ ​video​ ​that​ ​they​ ​get​ ​to​ ​keep 

How​ ​and​ ​where​ ​they​ ​can​ ​use​ ​the​ ​video​ ​(e.g.​ ​on​ ​their​ ​website,​ ​in  directories,​ ​on​ ​social​ ​media​ ​and​ ​so​ ​on) 

How​ ​we​ ​use​ ​that​ ​video​ ​to​ ​build​ ​up​ ​our​ ​samples 

And​ ​their​ ​very​ ​own​ ​feature​ ​article​ ​for​ ​Small​ ​Business​ ​Sunday 

 

   

SCHEDULING​ ​APPOINTMENTS  -​ ​-​ ​-​ ​-​ ​X 

After​ ​an​ ​owner​ ​confirmed​ ​interest​ ​in​ ​being​ ​featured,​ ​we​ ​would​ ​decide 

on​ ​a​ ​convenient​ ​time​ ​to​ ​meet​ ​(or​ ​meet​ ​again)​ ​to​ ​learn​ ​more​ ​about​ ​their  business.​ ​Afterward,​ ​the​ ​owner​ ​would​ ​be​ ​sent​ ​a​ ​link​ ​to​ ​our 

questionnaire​ ​so​ ​that​ ​their​ ​responses​ ​could​ ​be​ ​compiled​ ​and​ ​sent​ ​to  our​ ​writers.  

Once​ ​the​ ​article​ ​was​ ​completed,​ ​it​ ​would​ ​be​ ​posted​ ​to​ ​the​ ​blog,​ ​shared  on​ ​our​ ​social​ ​media​ ​and​ ​included​ ​in​ ​the​ ​monthly​ ​newsletter.   That’s​ ​how​ ​we​ ​did​ ​it.​ ​How​ ​can​ ​you​ ​do​ ​it?  

 

AS​ ​A​ ​BRANCH​ ​OWNER,​ ​HOW​ ​DO​ ​I  GET​ ​STARTED?  -​ ​-​ ​-​ ​-​ ​X   

Small​ ​Business​ ​Sunday​ ​will​ ​be​ ​a  new​ ​campaign​ ​in​ ​your​ ​branch 

territory.​ ​This​ ​gives​ ​you​ ​a​ ​great  opportunity​ ​to​ ​create​ ​excitement  and​ ​buzz​ ​as​ ​you​ ​reach​ ​out​ ​to 

business​ ​owners.​ ​You​ ​can​ ​explain 

that​ ​you’re​ ​about​ ​to​ ​kick​ ​off​ ​SBS  and​ ​think​ ​their​ ​business​ ​deserves  to​ ​be​ ​one​ ​of​ ​the​ ​first​ ​features. 

Initially,​ ​you​ ​will​ ​have​ ​to​ ​reach  out​ ​more,​ ​so​ ​it’s​ ​important​ ​that 

you​ ​really​ ​appeal​ ​to​ ​the​ ​owners.        

      As​ ​time​ ​goes​ ​on,​ ​though,​ ​you’ll​ ​begin​ ​to​ ​receive​ ​email​ ​requests​ ​from  inbound​ ​leads*​ ​on​ ​the​ ​landing​ ​page​​ ​for​ ​your​ ​state.​ ​The​ ​ability​ ​to 

request​ ​to​ ​be​ ​featured**​ ​is​ ​really​ ​just​ ​about​ ​perception​ ​and​ ​is​ ​a​ ​way  to​ ​create​ ​demand.​ ​In​ ​reality,​ ​we’re​ ​just​ ​allowing​ ​businesses​ ​to​ ​tell  us​ ​why​ ​they​ ​think​ ​their​ ​business​ ​is​ ​special​ ​and​ ​deserves​ ​to​ ​be 

featured.​ ​Yet,​ ​we​ ​don’t​ ​guarantee​ ​that​ ​all​ ​businesses​ ​will​ ​make​ ​the  cut.     That’s​ ​why​ ​we​ ​schedule​ ​appointments​ ​with​ ​each​ ​lead​ ​to​ ​see​ ​if​ ​they​ ​meet  our​ ​criteria​ ​and​ ​to​ ​learn​ ​more​ ​about​ ​them.​ ​Only​ ​if​ ​they​ ​are​ ​a​ ​good  candidate​ ​to​ ​be​ ​featured​ ​do​ ​you​ ​inform​ ​them​ ​about​ ​or​ ​send​ ​them​ ​the  questionnaire​​ ​afterward.   

This​ ​vetting​ ​process​ ​helps​ ​you​ ​to​ ​build​ ​relationships​ ​with​ ​the​ ​most 

qualified​ ​leads​ ​and​ ​potential​ ​clients,​ ​all​ ​while​ ​helping​ ​you​ ​to​ ​offer  something​ ​of​ ​value. 

*These​ ​email​ ​leads​ ​would​ ​look​ ​similar​ ​to​ ​this:    **Please​ ​Note:​ ​Each​ ​branch​ ​owner​ ​in​ ​a​ ​respective​ ​state​ ​receives​ ​an  email​ ​notification​ ​when​ ​the​ ​request​ ​form​ ​is​ ​filled​ ​out​ ​by​ ​a​ ​lead. 

Therefore,​ ​if​ ​you​ ​are​ ​one​ ​of​ ​multiple​ ​branches​ ​in​ ​your​ ​state,​ ​please  allow​ ​the​ ​nearest​ ​branch​ ​to​ ​reach​ ​out​ ​and​ ​schedule​ ​an​ ​appointment. 

 

     

 

WHAT’S​ ​NEXT​ ​AFTER​ ​THE​ ​QUESTIONNAIRE​ ​IS​ ​FILLED​ ​OUT?   -​ ​-​ ​-​ ​-​ ​X 

After​ ​you’ve​ ​met​ ​with​ ​the​ ​business​ ​owner,​ ​established​ ​that​ ​they​ ​are​ ​a  good​ ​fit​ ​and​ ​sent​ ​them​ ​the​ ​questionnaire,​ ​please​ ​wait​ ​until​ ​you 

receive​ ​an​ ​email​ ​confirmation​ ​that​ ​they’ve​ ​officially​ ​filled​ ​out​ ​the  form. 

That​ ​email​ ​would​ ​look​ ​similar​ ​to​ ​this:    This​ ​email​ ​confirmation​ ​is​ ​also​ ​received​ ​by​ ​our​ ​writers,​ ​who​ ​then​ ​get  started​ ​compiling​ ​the​ ​articles.​ ​It​ ​is​ ​then​ ​your​ ​responsibility​ ​to​ ​pay  the​ ​cost​ ​for​ ​each​ ​article​ ​on​ ​the​ ​payment​ ​page​.​ ​This​ ​raises​ ​an  

 

    important​ ​point.​ ​The​ ​goal​ ​is​ ​to​ ​receive​ ​a​ ​return​ ​on​ ​your​ ​investment.  Therefore,​ ​it’s​ ​vital​ ​that​ ​you​ ​reach​ ​out​ ​to​ ​the​ ​RIGHT​ ​businesses.   

 

FAMILIARIZE​ ​YOURSELF​ ​WITH​ ​OUR​ ​PLATFORM  -​ ​-​ ​-​ ​-​ ​X 

Once​ ​our​ ​team​ ​has​ ​collected​ ​payment,​ ​written​ ​the​ ​article​ ​and​ ​published  it​ ​on​ ​the​ ​SBS​ ​blog,​ ​we​ ​will​ ​reach​ ​out​ ​and​ ​let​ ​you​ ​know​ ​that​ ​you’re  free​ ​to​ ​share​ ​it​ ​on​ ​your​ ​Facebook​ ​page. 

We​ ​encourage​ ​you​ ​to​ ​log​ ​into​ ​our​ ​social​ ​media​ ​platform,​ ​which​ ​is 

connected​ ​to​ ​your​ ​branch​ ​Facebook​ ​page​.​ ​Doing​ ​so​ ​will​ ​help​ ​you​ ​to​ ​get  familiar​ ​with​ ​our​ ​tools.        

    Please​ ​log​ ​in​ ​below:  https://socialparagon.xyz/login  Email:​​ ​[in-house]  Password:​​ ​[in-house]  Anything​ ​you​ ​post​ ​through​ ​this​ ​platform​ ​will​ ​show​ ​up​ ​on​ ​—​ ​and​ ​ONLY​ ​on  —​ ​YOUR​ ​branch​ ​Facebook​ ​page. 

We’ve​ ​preloaded​ ​the​ ​RSS​ ​feed’s​ ​for​ ​your​ ​state​ ​in​ ​the​ ​social​ ​media 

platform.​ ​Once​ ​you​ ​get​ ​word​ ​that​ ​one​ ​of​ ​your​ ​SBS​ ​features​ ​is​ ​live​ ​on  the​ ​blog,​ ​you​ ​can​ ​follow​ ​these​ ​simple​ ​steps:  1)​Login  2)Click​​ ​Social​ ​Media​:    3)Select​ ​My​ ​Feeds​: 

  4)Choose​ ​Small​ ​Business​ ​Sunday​ ​Articles​: 

  5)Locate​ ​the​ ​feature​ ​you’d​ ​like​ ​to​ ​post: 

   

 

    6)Write​ ​your​ ​catchy​ ​message​ ​and​ ​insert​ ​the​ ​hashtag​ ​#sbs​ ​or  #smallbusinesssunday  7)Either​ ​‘Post​ ​Now’​… 

  Or​ ​‘Post​ ​Later’​​ ​(preferably​ ​on​ ​Sundays) 

  8)On​ ​the​ ​far​ ​right,​ ​click​ ​‘Post’​: 

  *Please​ ​Note:​ ​Branch​ ​owners​ ​in​ ​the​ ​same​ ​state​ ​should​ ​feel​ ​free​ ​to 

share​ ​each​ ​other’s​ ​SBS​ ​features​ ​on​ ​their​ ​Facebook​ ​pages.​ ​This​ ​will 

maximize​ ​everyone’s​ ​reach,​ ​create​ ​more​ ​value​ ​for​ ​the​ ​featured​ ​business  and​ ​potentially​ ​nudge​ ​others​ ​who​ ​don’t​ ​currently​ ​see​ ​the​ ​benefit​ ​in  being​ ​featured. 

Once​ ​the​ ​article​ ​is​ ​posted,​ ​let​ ​the​ ​business​ ​owner​ ​know​ ​that​ ​their  article​ ​is​ ​now​ ​live​ ​for​ ​them​ ​to​ ​see​ ​and​ ​share​ ​with​ ​their​ ​audience.  Make​ ​sure​ ​to​ ​attach​ ​the​ ​link​ ​to​ ​their​ ​article​ ​in​ ​the​ ​email.   Here’s​ ​an​ ​example:       

   

   

“Hi​ ​[business​ ​owner​ ​first​ ​name],  Your​ ​Small​ ​Business​ ​Sunday​ ​feature​ ​is​ ​now​ ​live​ ​on​ ​our​ ​site​ ​and​ ​has  been​ ​posted​ ​on​ ​our​ ​social​ ​channels!​ ​Our​ ​entire​ ​team​ ​loved​ ​hearing  about​ ​your​ ​story​ ​and​ ​enjoyed​ ​putting​ ​this​ ​piece​ ​together. 

Feel​ ​free​ ​to​ ​check​ ​out​ ​your​ ​article​ ​below​ ​and​ ​share​ ​it​ ​with​ ​your  audience.​ ​It's​ ​always​ ​nice​ ​to​ ​see​ ​somebody​ ​other​ ​than​ ​yourself  praising​ ​your​ ​business,​ ​right?:) 

Soaplicity​ ​|​ ​Utah's​ ​Small​ ​Business​ ​Sunday  We​ ​hope​ ​you​ ​enjoy​ ​the​ ​article,  Thank​ ​you! 

GROW​ ​YOUR​ ​FACEBOOK  FOLLOWING!  -​ ​-​ ​-​ ​-​ ​X 

Once​ ​you’ve​ ​familiarized  yourself​ ​with​ ​the​ ​social 

media​ ​platform,​ ​you’ll​ ​be  able​ ​to​ ​start​ ​posting 

articles​ ​regularly​ ​to​ ​grow 

your​ ​local​ ​following.​ ​This​ ​is  the​ ​main​ ​purpose​ ​of​ ​the  Facebook​ ​pages​ ​for​ ​each 

branch.​ ​You​ ​will​ ​already​ ​have  a​ ​few​ ​marketing​ ​blogs​ ​to 

choose​ ​articles​ ​from​ ​in​ ​your  “My​ ​Feeds”​ ​section. 

We’ve​ ​also​ ​set​ ​up​ ​a​ ​prompt  for​ ​likes​ ​on​ ​your​ ​SBS 

features.​ ​When​ ​an​ ​owner​ ​completes​ ​the​ ​questionnaire,​ ​they​ ​are​ ​sent​ ​a 

link​ ​to​ ​this​ ​thank​ ​you​ ​page​​ ​with​ ​YOUR​ ​facebook​ ​link​ ​behind​ ​the​ ​image.   

       

 

HOW​ ​DOES​ ​SBS​ ​BENEFIT​ ​SOCIAL​ ​PARAGON​ ​AS​ ​A​ ​WHOLE?   -​ ​-​ ​-​ ​-​ ​X 

We​ ​discussed​ ​the​ ​benefits​ ​for​ ​individual​ ​branches​ ​earlier,​ ​but​ ​what  about​ ​the​ ​benefits​ ​of​ ​SBS​ ​on​ ​a​ ​larger​ ​scale?​ ​This​ ​campaign 

singlehandedly​ ​covers​ ​the​ ​entire​ ​inbound​ ​methodology.​ ​SBS​ ​covers 

blogging​.​ ​Sharing​ ​the​ ​articles​ ​covers​ ​social​ ​media​​ ​and​ ​linking​ ​to​ ​the  businesses​ ​through​ ​the​ ​business​ ​information​ ​section​ ​covers​ ​SEO​. 

Additionally,​ ​some​ ​businesses​ ​order​ ​videos​,​ ​which​ ​are​ ​then​ ​added​ ​to  articles.​ ​The​ ​articles​ ​then​ ​help​ ​us​ ​to​ ​build​ ​email​​ ​lists​ ​and 

newsletters,​ ​both​ ​of​ ​which​ ​ultimately​ ​drive​ ​people​ ​back​ ​to​ ​our​ ​site.                 

       

 

​ ​

 

The​ ​strategy​ ​works​ ​this​ ​way:    

We​ ​write​ ​and​ ​post​ ​an​ ​article​ ​about​ ​a​ ​small​ ​business,​ ​which​ ​the 

business​ ​then​ ​shares.​ ​When​ ​they​ ​do​ ​so,​ ​their​ ​followers​ ​are​ ​seeing 

Social​ ​Paragon.​ ​This​ ​gives​ ​us​ ​more​ ​exposure​ ​than​ ​if​ ​we​ ​were​ ​simply  sharing​ ​the​ ​articles​ ​with​ ​only​ ​OUR​ ​followers.    Further,​ ​when​ ​their​ ​followers​ ​click​ ​on​ ​the​ ​article,​ ​they’re​ ​directed  back​ ​to​ ​OUR​ ​blog.​ ​That​ ​means​ ​that​ ​we​ ​capture​ ​all​ ​of​ ​the​ ​traffic​ ​when  the​ ​businesses​ ​share​ ​their​ ​featured​ ​articles.    Additionally,​ ​when​ ​these​ ​businesses​ ​are​ ​featured​ ​or​ ​recognized,​ ​they 

often​ ​mention​ ​it​ ​on​ ​their​ ​websites,​ ​along​ ​with​ ​a​ ​link​ ​to​ ​the​ ​article.  This​ ​means​ ​inbound​ ​links​ ​for​ ​us. 

 

     

  “READ​ ​MORE”​ ​-​ ​http://blog.socialparagon.com/sbs/utah/soaplicity 

 

In​ ​a​ ​nutshell,​ ​these​ ​articles​ ​increase​ ​our​ ​Facebook​ ​following​ ​by 

connecting​ ​us​ ​with​ ​small​ ​businesses​ ​AND​ ​their​ ​customers.​ ​They​ ​increase  traffic​ ​to​ ​our​ ​site.​ ​Also,​ ​the​ ​high-quality​ ​of​ ​the​ ​feature​ ​articles 

means​ ​that​ ​these​ ​businesses​ ​don’t​ ​hesitate​ ​to​ ​look​ ​to​ ​us​ ​in​ ​the​ ​future  for​ ​their​ ​marketing​ ​needs.​ ​That’s​ ​what​ ​we​ ​want,​ ​right? 

EXPANDING​ ​SMALL​ ​BUSINESS​ ​SUNDAY  -​ ​-​ ​-​ ​-​ ​X 

The​ ​benefits​ ​of​ ​this​ ​campaign​ ​are​ ​not​ ​positive​ ​results​ ​that​ ​we​ ​HOPE​ ​to  achieve.​ ​They​ ​are​ ​positive​ ​results​ ​that​ ​we​ ​HAVE​ ​achieved!​ ​That​ ​is​ ​why  we​ ​are​ ​so​ ​enthusiastic​ ​about​ ​getting​ ​other​ ​branches​ ​involved.​ ​We​ ​want  them​ ​to​ ​experience​ ​the​ ​same​ ​success​ ​we’ve​ ​experienced​ ​with​ ​Small  Business​ ​Sunday...and​ ​then​ ​some!   

It​ ​is​ ​our​ ​hope​ ​that​ ​branch​ ​owners​ ​in​ ​other​ ​states​ ​will​ ​be​ ​just​ ​as  enthusiastic​ ​about​ ​this​ ​campaign.  

 

    We​ ​believe​ ​that​ ​this​ ​comprehensive​ ​guide​ ​will​ ​provide​ ​a​ ​solid 

foundation​ ​for​ ​getting​ ​started.​ ​Yet,​ ​we​ ​realize​ ​that​ ​you​ ​may​ ​still  have​ ​questions.​ ​If​ ​so,​ ​feel​ ​free​ ​to​ ​contact​ ​Mike​ ​Ropelato​ ​at  [email protected]​.  

We​ ​wish​ ​you​ ​all​ ​the​ ​best​ ​and​ ​offer​ ​you​ ​our​ ​full​ ​support​ ​as​ ​you​ ​go  about​ ​putting​ ​this​ ​campaign​ ​in​ ​place.     Sincerely,   The​ ​Social​ ​Paragon​ ​Team