RUSSIA Population: 146.3 million (1) RUSSIA: THEATRICAL MARKET OVERVIEW
Screens Theatrical admissions (millions) Per capita attendance Box office (EUR millions*) Average ticket price (EUR) Releases Domestic releases US releases European releases** German releases Domestic market share German market share
2011
2012
2013
2014
2015
2,726 159.5 1.2 893.4 5.63 306 55 133 110 8 15.9% 1.35%
3,142 156.9 1.1 775.4 5.88 451 81 145 217 8 17.6% 4.62%
3,479 177.1 1.2 963.4 5.90 308 55 74 166 12 18.4% 0.29%
3,829 176.1 1.2 949.9 5.37 414 55 137 56 10 18.7% 1.25%
4,021 174.1 1.2 689.8 3.90 300 70 138 53 8 17.4% 0.15%
*EUR equivalents are calculated throughout at the exchange rate for December 31 of the year in question. **Excluding German majority films
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
1
Percentage of annual box office
Russia: Theatrical market shares 2011-2015 20 15 Domestic
10
German 5 0 2011
2012
2013
2014
2015
Russia: Theatrical Releases 2011-2015 500 400
Total
300
Domestic
200
US European
100
German
0 2011
2012
2013
2014
2015
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
2
(2) THEATRICAL RELEASES IN RUSSIA TITLE
DISTRIBUTOR RELEASE DATE
2011 German films (100% or majority co-productions) THE THREE MUSKETEERS (Ger/Fr/UK/US) WIR SIND DIE NACHT (Ger) KOKOWÄÄH (Ger) PINA (Ger/Fr) DER FALL CHODORKOWSKI (Ger) DREI (Ger) THE FUTURE (Ger/US) DAS LEBEN IST ZU LANG (Ger)
BOX OFFICE $US
Central Partnership Volga Film Kaskad Film Premium Film Kinoclub Russian Report P&I Films Exponenta Film
13.10.11 07.04.11 08.09.11 28.07.11 01.12.11 09.06.11 10.11.11 10.02.11
9,143,918 1,011,339 968,007 740,803 162,381 51,393 18,593 7,627
ANONYMOUS (UK/Ger) Walt Disney Studios/Sony Pictures Releasing HANNA (US/UK/Ger) Volga Film UNKNOWN (US/Ger/UK/Fr) Caro Premier UTOMLYONNYE SOLNTSEM 2: ZITADEL (Rus/Ger/Fr) Central Partnership MELANCHOLIA (Den/Swe/Fr/Ger) Central Partnership CHALET GIRL (UK/Ger/Aut) Kaskad Film FLYPAPER (US/Ger) Kaskad Film TINKER TAILOR SOLDIER SPY (UK/Fr/Ger) Top Film CARNAGE (Fr/Ger/Pol) Luxor Entertainment NICOSTRATOS LE PÉLICAN (Fr/Ger) West Video UNCLE BOONMEE WHO CAN RECALL HIS PAST LIVES (Thai/Ger/Fr/Sp/UK) Exponenta Film QUARTIER LOINTAIN (Bel/Lux/Ger/Fr) Caravella DDC
17.11.11 05.05.11 17.02.11 05.05.11 08.07.11 04.07.11 25.08.11 08.12.11 08.12.11 21.07.11 28.04.11 04.08.11
2,556,933 1,966,472 1,859,086 1,521,195 1,264,305 1,193,445 1,071,621 1,068,141 709,906 142,362 34,748 28,772
2011 German minority co-productions
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
3
LE QUATTRO VOLTE (It/Ger/Swz) LA RAFLE (Fr/Ger) SCHASTYE MOE (Ukr/Ger/NL) SOUL BOY (Ken/Ger)
Cinema Without Frontiers Russian World Studios Sota Cinema Group Artcinema Distribution
23.06.11 28.07.11 31.03.11 24.02.11
14,441 12,911 11,284 4,466
CLOUD ATLAS (Ger/US) 20th Century Fox Russia RESIDENT EVIL: RETRIBUTION (Ger/Can) Walt Disney Studios/Sony Pictures Releasing A DANGEROUS METHOD (Ger/Can/UK/Swz) Cinema Without Frontiers MÄNNERHERZEN... UND DIE GANZ GANZ GROSSE LIEBE (Ger) Luxor Entertainment 4 TAGE IM MAI (Ger/Rus/Ukr) Paradise Film Distribution DIE UNSICHTBARE (Ger) Russian Report FENSTER ZUM SOMMER (Ger/Fin) P&I Films BARBARA (Ger) Cinema Prestige
08.11.12 13.09.12 27.01.12 23.02.12 17.02.12 07.06.12 31.05.12 16.08.12
17,021,626 16,767,404 1,005,751 949,874 31,258 23,471 21,726 17,739
01.03.12 26.04.12 13.12.12 10.02.12 22.03.12 12.07.12 29.11.12 13.01.12 25.10.12 18.10.12 17.05.12
2,839,641 2,836,335 947,207 782,040 564,528 444,792 226,247 167,087 151,255 98,787 75,098
2012 German films (100% or majority co-productions)
2012 German minority co-productions THE VOW (US/Brz/Fr/Aus/UK/Ger) STREETDANCE 2 (UK/Ger/It) NIKO 2 – LENTÄJÄVELJEKSET (Fin/Den/Ire/Ger) FAUST (Rus/Ger) THOR – LEGENDS OF VALHALLA (Ice/Ger/Ire) IRON SKY (Fin/Ger/Aus) BELLE DU SEIGNEUR (Fr/Lux/Ger/Bel/Swz/UK) HODEJEGERNE (Nor/Den/Ger) AMOUR (Fr/Ger/Aut) HOLY MOTORS (Fr/Ger) ELLES (Fr/Pol/Ger)
Walt Disney Studios/Sony Pictures Releasing Paradise Film Distribution Paradise Film Distribution Luxor Entertainment Central Partnership Utopia Pictures Arena/All Media Caravella DDC Drugoe Kino Russian Report Cinema Without Frontiers
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
4
PARADIES: LIEBE (Aut/Ger/Fr) THE HUNTER (Iran/Ger) LE HAVRE (Fin/Fr/Ger) NOBELS TESTAMENTE (Swe/Ger) LE GRAND SOIR (Fr/Bel/Ger) THE LONELIEST PLANET (US/Ger) A TORINÓI LÓ (Hun/Fr/Ger/Swz) TABU - ES IST DIE SEELE EIN FREMDES AUF ERDEN (Aut/Ger/Fr/Lux) ALOIS NEBEL (Cz/Ger/Slvk) CIRKUS COLUMBIA (Bos/Fr/Ger/UK/Slvn/Bel)
Cinema Without Frontiers n/a Russian Report Caravella DDC Cinema Without Frontiers Drugoe Kino Cinema Prestige Drugoe Kino Russian Report Russian Report
16.08.12 10.05.12 21.06.12 12.04.12 27.09.12 08.11.12 15.03.12 01.11.12 19.04.12 17.02.12
50,281 45,431 24,492 23,236 19,922 17,239 12,271 11,395 8,618 5,302
20th Century Fox Russia Caravella DDC 20th Century Fox Russia Luxor Entertainment Exponenta Film Cinema Without Frontiers Russian Report Russian Report Russian Report Drugoe Kino Cinema Without Frontiers Cinema Prestige
07.03.13 14.03.13 20.06.13 02.05.13 31.10.13 11.04.13 28.03.13 25.07.13 19.09.13 24.01.13 13.06.13 26.09.13
869,091 782,919 496,337 224,229 89,992 49,656 46,935 35,292 27,170 20,278 12,578 4,895
2013 German films (100% or majority co-productions) SCHUTZENGEL (Ger) RUBINROT (Ger) KOKOWÄÄH 2 (Ger) DIE ABENTEUER DES HUCK FINN (Ger) DIE VAMPIRSCHWESTERN (Ger) DIE VERMESSUNG DER WELT (Ger/Aut) LUDWIG II (Ger/Aut) MANN TUT WAS MANN KANN (Ger) ADIEU PARIS (Ger/Lux/Fr) RUSSENDISKO (Ger) ¡VIVAN LAS ANTIPODAS! (Ger/NL/Arg) TÜRKISCH FÜR ANFÄNGER (Ger)
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
5
2013 German minority co-productions HANSEL & GRETEL: WITCH HUNTERS (US/Ger) THE MORTAL INSTRUMENTS: CITY OF BONES (US/Ger/Can) RUSH (US/UK/Ger) KON-TIKI (Nor/UK/Den/Ger) HET MEISJE EN DE DOOD (NL/Rus/Ger) DEN SKALDEDE FRISØR (Den/Swe/It/Fr/Ger) PARADIES: HOFFNUNG (Aut/Ger/Fr) PARADIES: GLAUBE (Aut/Ger/Fr) METÉORA (Gr/Ger) INTO THE WHITE (Nor/Swe/Ger) LES SALAUDS (Fr/Ger) LA MER À L’AUBE (Fr/Ger) SNABBA CASH II (Swe/Den/Ger)
Central Partnership Central Partnership 20th Century Fox Russia Luxor Entertainment Drugoe Kino Nashe Kino/Premium Film Cinema Without Frontiers Cinema Without Frontiers Cinema Without Frontiers Russian Report Russian Report Cinema Prestige Cinema Without Frontiers
17.01.13 22.08.13 10.10.13 18.04.13 24.04.13 07.03.13 15.08.13 28.03.13 03.01.13 09.05.13 31.10.13 07.03.13 05.09.13
18,966,603 5,457,857 3,716,882 1,979,995 90,477 86,867 26,157 23,363 12,204 11,787 7,813 7,463 1,481
Paradise Film Distribution Caro Premier Universal Pictures International Russia Luxor Entertainment West Video Exponenta Film Nashe Kino Utopia Pictures Arena Film Raketa Releasing
02.01.14 28.08.14 30.10.14 06.02.14 13.11.14 11.12.14 30.01.14 25.09.14 13.03.14 04.12.14
5,639,934 2,058,239 1,764,973 1,146,577 795,887 197,508 138,235 114,545 49,253 13,760
2014 German films (100% or majority co-productions) TARZAN 3D (Ger) DER 7BTE ZWERG (Ger) DIE BIENE MAJA - DER KINOFILM (Ger/Aus) DER MEDICUS (Ger) LOVE, ROSIE (Ger/UK) HECTOR AND THE SEARCH FOR HAPPINESS (Ger/Can) RITTER ROST - EISENHART & VOLL VERBEULT (Ger) SAPHIRBLAU (Ger) MR. MORGAN’S LAST LOVE (Ger/Bel/Fr/US) FACK JU GÖHTE (Ger)
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
6
2014 German minority co-productions VIY 3D (Rus/Ukr/Cz/Ger/UK) POMPEII (Can/Ger) THE GRAND BUDAPEST HOTEL (US/Ger) LA BELLE ET LA BÊTE (Fr/Ger) THE MONUMENTS MEN (US/Ger) NYMPHOMANIAC: VOLUME 1 (Den/Ger/Fr/Swe/Bel) NORTHMEN - A VIKING SAGA (Swz/Ger/SA) THE BOOK THIEF (US/Ger) NYMPHOMANIAC: VOLUME 2 (Den/Ger/Fr/Swe/Bel) ONLY LOVERS LEFT ALIVE (UK/Ger/Fr/Cyp) A MOST WANTED MAN (UK/US/Ger) EYJAFJALLAJÖKULL (Fr/Ger) THIRD PERSON (US/UK/Ger/Bel) MAPS TO THE STARS (Can/US/Fr/Ger) A LONG WAY DOWN (UK/Ger) 3 COEURS (Fr/Ger/Bel)
Universal Pictures International Russia Paradise Film Distribution 20th Century Fox Russia West Video 20th Century Fox Russia Caro Premier Central Partnership 20th Century Fox Russia Caro Premier Caravella DDC Volga Film Premium Film/Kaskad Film Top Film Top Film Premium Film Russian Report
30.01.14 20.02.14 13.03.14 27.03.14 20.02.14 13.02.14 23.10.14 16.01.14 06.03.14 10.04.14 11.09.14 15.05.14 27.11.14 18.12.14 15.05.14 25.12.14
34,592,198 11,432,970 5,539,927 3,987,539 2,087,223 1,714,067 1,387,092 1,192,018 1,107,998 916,206 356,142 291,111 102,204 86,062 46,100 15,251
Universal Pictures International Russia 23rd Floor Film Central Partnership Cinema Prestige Luxor Entertainment 24 Doc/MVK A-One Films Kinologistika
20.08.15 13.08.15 19.02.15 30.07.15 14.05.15 09.07.15 11.06.15 09.07.15
1,269,312 296,811 135,711 96,928 93,935 61,069 20,249 10,837
2015 German films (100% or majority productions) OOOPS! DIE ARCHE IST WEG (Ger/Ire/Bel/Lux) WHO AM I – KEIN SYSTEM IST SICHER (Ger) THE CUT (Ger/Fr/Pol) DER KLEINE DRACHE KOKOSNUSS (Ger) NICHT MEIN TAG (Ger) CITIZENFOUR (Ger/US) VICTORIA (Ger) WACKEN 3D (Ger)
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
7
2015 German minority co-productions POINT BREAK (US/Ger) Caro Premier HITMAN: AGENT 47 (US/Ger) 20th Century Fox Russia BRIDGE OF SPIES (US/Ger) 20th Century Fox Russia SHE’S FUNNY THAT WAY (US/Ger) Central Partnership BIG GAME (Fin/Ger/UK) Luxor Entertainment EN DUVA SATT PÅ EN GREN OCH FUNDERADEPÅ TILLVARON (Swe/Fr/Nor/Ger) Arthouse FEHÉR ISTEN (Hun/Ger/Swe) Cinema Prestige
24.12.15 03.09.15 03.12.15 07.05.15 16.04.15 02.07.15 12.02.15
6,036,343 3,678,090 2,058,944 822,108 323,395 41,456 4,494
(3) TOP 10 GERMAN FILMS IN RUSSIA (THEATRICAL), 2011-2015
CLOUD ATLAS (2012) RESIDENT EVIL: RETRIBUTION (2012) THE THREE MUSKETEERS (2011) TARZAN 3D (2014) OOOPS! DIE ARCHE IST WEG (2015) DIE BIENE MAJA - DER KINOFILM (2014) DER 7BTE ZWERG (2014) DER MEDICUS (2014) LOVE, ROSIE (2012) A DANGEROUS METHOD (2012)
ADMISSIONS
BOX OFFICE (EUR)
2,201,858 1,940,465 1,114,264 732,783 452,540 408,213 392,917 188,059 185,126 120,711
12,902,392 12,709,692 7,059.105 4,658,585 1,167,767 1,457,868 1,700,105 947,073 657,403 762,359
Average admissions for a German film in Russia, 2011-2015: 197,224 Average box office for a German film in Russia, 2011-2015: EUR 971,950
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
8
(4) RUSSIA: DISTRIBUTORS OF GERMAN FILMS 2011
2012
2013
2014
2015
TOTAL
Russian Report
1
1
3
-
-
5
Luxor Entertainment
-
1
1
1
1
4
20th Century Fox Russia Cinema Prestige Cinema Without Frontiers Exponenta Film
1
1 1 1 -
2 1 2 1
1
1 -
3 3 3 3
Central Partnership P&I Films Paradise Film Distribution Universal Pictures International Russia
1 1 -
1 1 -
-
1 1
1 1
2 2 2 2
23rd Floor Film 24 Doc/MVK A-One Films Arena Film Caravella DDC Caro Premier Drugoe Kino Kaskad Film Kino Klub Kinologistika Nashe Kino
1 1 -
-
1 1 -
1 1 1
1 1 1 1 -
1 1 1 1 1 1 1 1 1 1 1
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
9
Premium Film Raketa Releasing Volga Film Utopia Pictures Walt Disney Studios/Sony Pictures Releasing West Video
1 1 -
1 -
-
1 1 1
-
1 1 1 1 1 1
(4) RUSSIA: HOME ENTERTAINMENT MARKET OVERVIEW Number of TV channels Number of dedicated film channels Annual value of DVD and Blu-Ray business Average retail price: DVD Average retail price: Blu-Ray Annual value of VOD business Average monthly subscription
235* n/a €61m €3.75 €12.95 €266m €8
*Not counting regional channels All figures latest available
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
10
(6) RUSSIA: GERMAN FILMS ON TV
Channel: Dom Kino Dates: August 2016 Dom Kino is a subscription channel whose content consists mainly of TV series – ironically give its name, which means ‘the house of cinema’. The breakdown of its titles by country of origin seems, however, to be representative of other Russian movie channels. ‘Other Europe’ consists of Belgium; Greece; Ireland; Italy; Norway; and Sweden. ‘Other’ comprises Brazil; Canada; Chile; Korea; New Zealand; South Africa; and Turkey. The German series in the catalogue: are DEUTSCHLAND ’83; MORGEN HÖR ICH AUF; and WEINBERG.
Russia: Films on TV by country of origin US UK Russia France Australia Germany Other Europe Other
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
11
(7) RUSSIA: GERMAN FILMS ON DVD Retailer: DVD Dom Sample: 600-title cross-section DVD Dom (‘the house of DVDs)’ is a major Russian online retailer with a large selection of feature films and TV series (both are included in the chart opposite).
Russia: DVD titles by country of origin
‘Other Europe’ consists of Austria; Belgium; Denmark; Finland; Ireland; Italy; Norway; Poland; and Serbia.
US
‘Other’ comprises Argentina; Australia; Canada; China; Georgia; Hong Kong; India; Israel; Japan; Korea; Mexico; and Qatar.
Russia
German titles are: 3096 TAGE; CLOUD ATLAS; COLONIA DIGNIDAD - ES GIBT KEIN ZURÜCK; THE CUT; ELSER - ER HÄTTE DIE WELT VERÄNDERT; GERMANY ’83; HECTOR AND THE SEARCH FOR HAPPINESS; DER MEDICUS; SAPIRBLAU; DER TEUFELSGEIGER; DIE VERMESSUNG DER WELT; VICTORIA; and WIR SIND DIE NACHT.
UK France Germany Spain Other Europe Other
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
12
(8) RUSSIA: GERMAN FILMS ON VOD Platform: ivi.ru Sample: Entire catalogue (August 2016) ivi-ru is Russia’s market leader for VOD and has an impressive range of titles from 56 countries. ‘Other Europe’ consists of Austria; Belgium; Cyprus; Czech Republic; Denmark; Estonia; Finland; Greece; Hungary; Ireland; Iceland; Italy; Luxembourg; Montenegro; Nether-lands; Norway; Poland; Portugal; Romania; Slovakia; Spain; Sweden; Switzerland; and the former Yugoslavia. ‘Other’ comprises Argentina; Armenia; Australia; Brazil; Colombia; Canada; China; Egypt; Georgia; Hong Kong; India; Indonesia; Iran; Israel; Japan; Kazakhstan; Korea; Mexico; New Zealand; Peru; South Africa; Taiwan; Thailand; Turkey; Ukraine; Venezuela; and Vietnam. German titles are: 12 METER OHNE KÖPF; AFTERWARDS; AGUIRRE - DER ZORN GOTTES; ALLE ANDEREN; AUCH ZWERGE HABEN KLEIN ANGEFANGEN; BANSHEE CHAPTER; BEHINDERTE ZUKUNFT; CHICO; DREI; FACK JU GÖHTE; FACK JU GÖHTE 2; FATA MORGANA; DIE FLIEGENDE ÄRZTE VON OSTAFRIKA; GLAUBE UND WÄHRUNG; GESPENSTER-JÄGER; GIGANTEN; GROUPIES BLEIBEN NICHT ZUM FRÜHSTÜCK; HELL; HERZ AUS GLAS; HULE’S PREDIGT; IRON DOORS; LETZTE WÖRTE; LOST PLACE; DER MEDICUS; NICHT MEIN TAG; ONE WAY; PALERMO
SHOOTING; PANDORUM; RUBINROT; RUNNING SCARED; SAPHIRBLAU; SCHLÄFT EIN LIED IN ALLE DINGEN; SHANGHAI BABY; STALINGRAD; STUNG; TANZTRÄUME; THE THIRTEENTH FLOOR; TRADE; VICTORIA; WHO AM I? - KEIN SYSTEM IST SICHER; WICKIE UND DIE STARKEN MÄNNER; WOMB; WOMEN WITHOUT MEN; and WOYZECK.
Russia: VOD titles by country of origin US UK Russia France Germany Other Europe
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
13
(9) RUSSIA: COMMENTARY Russia (aka the Commonwealth of Independent States, or CIS) is a vast and constantly changing country, not merely in political and economic terms but also on the more limited scale of the film business. From the Yeltsin years when the film market was flooded with cheap American movies – whose legacy can still be found in some of the VOD catalogues – to the relative stability of the 2010s, Russia has consolidated its position as one of the lynch-pins of the European (and world) film business. True, very few Russian films are exported internationally, and those that are, are almost always destined for a comparatively limited arthouse release. But the domestic market is largely healthy, with Russian films averaging out over the past five years at a market share of 17.6%. Over the same period, the number of screens has increased by 47% and the quality of the cinematic experience for Russian audiences by several times that factor. In terms of stadium seating and 3D-equipped screens, then, the country is more or less on a par with Western Europe. Annual admissions have hovered between 160 million and 175 million, but box office has still to pass the EUR one billion mark (although it comfortably passed the $1 billion mark in 2012). These figures need, however, to be treated with a certain degree of caution, not so much because they have been manipulated (which they undoubtedly have been on occasions), but because they are compiled from a number of different sources, not all of them compatible. Likewise this report’s base currency, the Euro, has fluctuated considerably against both the US dollar and the Russian rouble: figures recorded in roubles, converted to dollars (the most common currency used for international cinema statistics) and converted to Euros can vary along the way by as much as 20%. This may account for the apparent box-office slump in 2015, when the total appears to have dipped by EUR 260 million, or 27%. Much if not all of this can be accounted for by shifting exchange rates. The same is true of average ticket prices. Measured by tickets sold, the Russian film business dipped by only two million between 2014 and 2015 (just over 1%), a perfectly normal variation. There is still some volatility in the market, and a fair degree of churn among Russian distribution companies, with Raketa Releasing and Luxor Entertainment the most frequent buyers of German titles (five and four respectively over the five-year period surveyed). Companies which have tried to build up an arthouse slate like Cinema Without Frontiers have not survived, however, and it may be significant that 17 of the 46 German titles released in Russia between 2011 and 2015 (over a third) were handled by companies that released no other German film.
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
14
These caveats aside, Russia is a territory that clearly has a great deal of potential for German films, five of which have taken over EUR 1 million at the local box office. Almost inevitably, the big sellers were films which were not culturally German: THE THREE MUSKETEERS in 2012; CLOUD ATLAS and RESIDENT EVIL: RETRIBUTION in 2013; TARZAN 3D and DIE BIENE MAJA - DER KINOFILM in 2014; and OOOPS! DIE ARCHE IST WEG in 2015. The only one that could be claimed to have real roots in Germany was DER 7BTE ZWERG, which took an impressive EUR 1.7 million in 2015. Indeed, most of the films which have performed well (let’s say above EUR 500,000) follow the familiar pattern of English-language films and children’s animation. But two trends deserve to be noted. One is the relative popularity of German popular comedies and romances – MÄNNERHERZEN… UNE DIE GANZ GROSSE LIEBE in 2012; SCHUTZENGEL, RUBINROT and KOKOWÄÄH in 2013; and SAPHIRBLAU in 2014. The other point that needs to be made is that, with a market the size of Russia, even a moderate success can be rewarding. Over the five-year period surveyed here, German films took over EUR 48 million at the Russian box office, making it (after France and the US) the third most lucrative of all overseas territories for German cinema. On the home entertainment front, Russia is one of the world’s fastest expanding countries when it comes to VOD. Particularly relevant to German cinema professionals is the range of titles – especially German – available from leading VOD platform ivi.ru, which collaborates with the annual German film week in Moscow, launching the featured titles on VOD day-and-date with their theatrical screening. Some of the figures for ivi.ru in Section (8) above are estimates, albeit carefully sourced ones; but we are confident that the list of German films in that same section – at 44 titles one of the highest on any VOD site – is fully accurate. While figures recording these films’ performance on ivi.ru are not available, the range and depth of titles available, together with the comparatively high market share for German films theatrically – just under 5% in 2012, compared with the 0.5% or less we have encountered in most territories – are grounds for both optimism and continued promotional activities on the vast Russian market, whose population is equivalent to about a third of the entire European Union.
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
15
(10) RUSSIA: SOURCES AND ACKNOWLEDGMENTS CIA World Factbook, XE Currency Converter, European Audiovisual Observatory, Russian Federal State Statistics Service, DVD Intelligence, Nevafilm Research (with thanks to Ksenya Leontyeva), Russian Film Market 2013; KinoMetro.ru; DVDDom; DomKino; Russian Film Business Today (kinobusiness.com), Russian Film Booker’s Bulletin, Digital TV Europe, ivi.ru, KVG Research, Cinando
Market Study Russia 2011-2015, August 2016, by Split Screen for German Films
16
