Recruitment Prospectus

Trendy International Group Introduction

• Trendy International Group • Brands • Talent credentials at Trendy International Group

Trendy International (Hong Kong) Limited was an innovative fashion and lifestyle retail corporation that is renowned for its perfect union of art and business. By now, it has four domestic brands: (ladies fashion brand), (ladies fashion brand), XXXXXXXXX X(men’s brand), (children’s wear). Moreover, Trendy International Group is charge of the business operation for the global , and for Asia Pacific including more than of 2500 point-ofsales. From 2013, Trendy International Group bring the concept, a multi-brand and lifestyle new shopping forum, to China for the first time, with a new store in Shanghai which will be opened in September 2013.

Introduction

When Trendy International Group had laid a solid business foundation in China, it proactively furthered its path to international retail Corporation since 2011. Trendy international Group was invested by L Capital Asia (the investment arm of LVMH) to build on its fashion leadership in domestic market, regionally and globally. It received great attention in the industry and expedited the internationalization process of Trendy International Group. After Trendy International Group took over the entire Asian business of Italian fashion group Sixty in 2012, is partnering with Trendy International Group, embarking on its first venture into the world’s second largest luxury market, Greater China. will bring Chinese consumers skillfully edited choices to inspire and provoke curiosity. A consistent flow of new designers, artists and writers will be brought to the public’s attention, offering fresh ideas on a sophisticated lifestyle. Trendy International Group has planned to bring more exciting news in the near future about launching other innovative projects to the consumers. Trendy International Group not only creates fashionable/innovative brands for consumers, it also provides a stylish, healthy and happy working environment for its talents. It employs around 6000 people across departments and brands. Its talents are industry elites from different countries, diversified culture and has various talented background. In the future, Trendy International Group will continue to position itself as the most responsible and well-recognized employer based on its internationalized global business strategies and well-planned human resources management. It will accelerate global presence, introduce more world class brands to China while exporting Chinese brands overseas, thus, becoming a leader in the global innovative fashion and style corporation.

Trendy International Group Vision and Mission Statement Our vision:

Fashion changes life

Become an international leading innovative fashion & lifestyle corporation

Our Mission – To provide the most innovative fashion & lifestyle brands and shopping experience to enrich consumers’ needs; Statement: – To promote innovative fashion & lifestyle to provide consumers with better quality of life; – To bring happiness and confidence to the people around us such as our consumers and employees.

We will become：

– The leader in the innovative fashion & lifestyle corporation; – The corporation that provides the move innovative shopping experience and being number 1 shopping choice for diversified fashion & Style lovers; – To provide a stylish and happy working environment; – To build an influential fashion and art foundation; – To be a well-respected innovative fashion & lifestyle corporation globally.

Trendy Milestone

2013

2012 2011 2010 2010 2009 1999

Partnering with in Greater China Region and will open its first store in Shanghai, September, 2013

L Capital Asia invested in Trendy International Team

Acquired the global Miss sixty brand, Energie and Killah for Asia Pacific

Trendy International Group is developing from domestic market, regionally and gradually makes its way to the global market, becoming a leading international innovative fashion and lifestyle corporation. the world, becoming a multinational lifestyle retail group

Build International Partnership

Create International Brands

Build

International Teams

Internationalization

Create International Communication Channel

Build International

Sales Channel Build International Etc.,

Stockholders/ Shareholders

Trendy International Group Introduction

• Trendy International Group • Brands • Talent credentials at Trendy International Group

Trendy International’s Brands

was established in 1999. The name originated from the Chinese “欧时力”, meaning “fashion charm from Europe”. It hopes to bring European fashion into China, creating a unique fashion brand with prominent styles for fashion conscious consumers. She is the first fashion brand that broke the conventions and initiated the concept of mix and match in China. The brand’s trendy design, unique color scheme, delicate details, unique fit and match enable girls to radiate elegance of modern confidence and charming poise. loves the aesthetic language of movies. It fully avails itself of visual art in photography, movie collaboration and store design, expressing respect for fashion and aesthetics, demonstrating a perfect union of art and business.

Art of Image

together with the world top photographer Mario Testino, world famous stylist and former chief editor of VOGUE French Carine Roitfeld, famous hair stylist Christiaan Houtenbos and the “Makeup God Mother” of the fashion industry Linda Cantello, styled international super models Edie Campbell, Cara Delevingne, Lindsey Wixson and Clara Paget, who were the super lineup cast for producing AD campaigns.

, the trend leader for women’s fashion was established in 2009. It’s one of the core brands of Trendy International Group. keeps up-to-date with international fashion and style. Through exquisite details and flexible mix, the brand advocates European style of romantic felinity while it promotes unique artistic individuality. is not only a new interpretation of romantic individuality, it also tries to arouse the dreams in the female's heart through aesthetic fashion languages. Each design illustrates vivid fashion style, be romantic, individualistic or dreamy... It all started with a trip to Japan. On that day, a bunch of like-minded designers sat at a cafe by a street in Tokyo to talk about fashion, art and dreams...

We talked about exploration - exploration is bravery, pursuit, dream ... We touched on music - music is freedom, dynamic, passion … We merged the five elements of exploration, music, art, love and peace in the soul of this brand. They became the spirit of . The number five is a number of independence and self-strength. represents endless pursuit and exploration. So can best express the meaning of this brand: it harmoniously merges all elements of life and art, aesthetically romantic, artistically fashionable, full of dream and passion. Explore all the beauty in life with endless curiosity.

The men’s fashion brand was established in 2010. It endorses the concept of “Fashion changes life”. is a combination of the English word “Trendy” and the Italian suffix “ano(premium)”, implying that it will introduce premium European popular culture to trendy Asians who are into fashion. cl clothes are tailor-made for Asian males. It breaks the convention in design of men’s wear. With avant-garde international horizon and an attitude of being willing to take up challenge, together with social elites created a new aesthetic view of individualistic life, sending a message of confidence, initiative, appreciation of life and meeting the needs of trendy people. Its understated luxury style has put a different complexion on social elites and brought a new definition of fashion to stylish people: dare to be unique, a new attitude of being willing to take up all challenges in life, leading a new generation of trendy lifestyle.

夏永康 Wing Shya

’s dashing AD campaign for spring and summer 2013 embody a strong holiday flair in the new ranges. As always the

internationally well-known photographer Xia Yongkang was the person behind the camera. Xia became famous for photographing Wang Kar-Wai’s “ Happy Together ”, “ In the Mood for

Love ” and “ 2046 ”. He is also an exclusive photographer for Leslie Chang.

Art of Store Neo-classical + Modern Design

Modern design full of classic details and industrialize designed space permeated with new reflections - The design of the shop was inspired by a fusion of neo-classism and industrialization. Through modern but vintage elements, multi-layered structures that are full of thickness and strength, it projects a unique aesthetic view of modern metropolitan gentlemen.

is a gift of love to all fashionable mummies and babies from Trendy International Group’s Chief Creative Officer, Coral Lee. After Coral gave birth to her beloved daughter Ysabel, she found it was difficult to find suitable dresses for her little princess. “Why not launch a brand for children’s wear so we can infuse our fashion essence into the design of children’s wear?” Therefore, was created with love for her daughter. “I hope all children’s childhood is filled with happiness and style and it can bring happiness to mummies, too”.

The first pair of jeans were born in 1991 in Rome, Italy. The high-end fashion jeans have since become an important mark of the brand enshrined in every woman’s memory. It devoted attention to fabric, processes, cut in every single piece, styling a sexy and confident female image full of Italian style. In 2013, is conceiving an evolution and reform. It infuses a refreshing fashion sense into its confident, sexy and playful genes. In the brand-new ranges, we add more trendy elements apart from denim elements and apply smart cut, clashing colors, and mix and match etc. In continuous pursuit of breakthrough and revolution, aims to bring elegance, pleasant confidence to females to create a refined, poised and happy lifestyle.

was born in 1989. Like the Mediterranean sunshine, it is dazzling with an air of rebellion. With premium fabric, advanced technique and chic design in details, through 21 years trial and exploration, has created a bold rebellious denim fashion, infusing the rock and roll spirit into metropolitan life. For the 21 years, it received world attention with its iconic vintage design, metropolitan rock and roll style. The rock and roll spirit has always been spirit that has pursued. It’s a spirit to reject mediocre, not to yield to reality, and express the voice of rock and roll at every brave moment. From fabric to cut to design, has interpreted itself through every detail and redefined every single piece of with vintage spirit. Since 2001, started shoe collections. While retaining its vintage styles, it also applies innovative manufacturing processes. From neo-gentleman style to sports fashion, caters to diverse tastes.

Founded in 1990 in Milan by style visionary Carla Sozzani, pioneered the idea of the concept store, creating a unique lifestyle destination presenting a blend of art, music, fashion, design, cuisine and culture. Promoting its philosophy of “slow shopping”, aims to build a community around an appreciation of images, objects and ideas.

After great successes in Tokyo and Seoul, partnering with Trendy International Group, is embarking on its first venture into Greater China. Opening on Nanjing West Road, at the podium building of Wheelock Square, the 2,500 sqm store will be China’s first international concept destination of curated fashion, art and design, offering the Chinese consumer a new, authentic option in making elegant and innovative lifestyle choices in 2013 Fall.

Trendy International Group Introduction • About Trendy International Group • Brands • Talents at Trendy International Group

Human Resources Visions Trendy International Group provides a happy and stylish working environment. The group also creates a loving working culture of “we are a big family atmosphere”. Every employee is a member of the family. The corporation is dedicated to creating and continuing to improve policies and management systems that conform to its family positioning, continuously enhance managerial capabilities, therefore, ensuring every family member can enjoy and grow at work. • Fully respect employees’ value and contributions to the corporation • Each member has the freedom to make suggestions and express dissatisfaction (through appropriate channel/s) • Member with exceptional contributions shall receive honor and reward/s • Strong emphasis on staff career development plan with equal employment opportunity, longterm partnership and sustainable development – help staff to achieve wealth and success, hence, feel proud to be working in this Group. It is the Human Resources team’s responsibility to ensure administration of the above mentioned and fulfill its missions, which aims to cultivate talents at all levels for the Group, as well as grooming the fashion industry talents, thereby establishing Trendy International Group as the industry leader.

Career Development Trendy International Group’s talent development system is based on competence and quality criteria under an articulated policy. The career development system is divided into two levels: managerial capability enhancement and professional skills enhancement. We develop talents through both levels to match the company talents development needs. Employees career development plan: •

Management Trainee: This begins with recruiting graduates from good universities and colleges, moves on to internal managerial reserve plan, successor plan, and all the way to senior managerial training plan. Thus, developed a strong pool of management trainees at all levels, consolidating our resources for “business managers”.

•

Specialists: develop with advance professional skills training while receiving similar benefits as the management talents

Human Resources Development Project Structure Human Resources Development Plan Company Routine Development Process

Business Line VP Department Director

Department Manager

Senior Management Training Plan

Manager-level Training And Development Programs

Managerial Team Leader Team Leader Training Programs Professionals Team Leader Professional Assistant

Senior Mentoring Program “Energy Recharge Station”- Professional Knowledge and Self Management

New Recruit

Department Information Sharing Induction Plan

Fast-track Development System

Internal succession planManagers and Directors

Internal succession PlanManagement trainee

Source : Arthur D.Little

Senior Mentoring Program

Campus Recruit ment (Management Trainee and Trainee）

Position Competency and Talent Assessment System Centre

Compensation and Benefits System (1) We are dedicated to providing employees with competitive, attractive packages in the industry.  As an industry leader, we review all employees’ compensation and benefits annually according to market salary survey and position assessment to maintain market competitiveness of our offer.  Remuneration Principle:  Employees’ C&B are fair and equal  Competitive compared to similar positions in the industry  Individual’s C&B matches fairly to his contribution.

Compensation and Benefits System (2) Apart from financial remuneration, we provide comprehensive compensation packages for overall developments:  Financial Remuneration:

 12 months basic salary + one month salary at the end of the year.  Year-end bonus based closely to individual performance  Legislated benefits + company benefits (transport allowance, paid holidays etc.)  Non-financial Remuneration:  Training, Study and Development Programs  Company Culture  Work Environment etc.

Enterprise Awards • 2007 CCTV Employer of the Year, Top 10 in Guangzhou • 100 Best HRM Companies of 2008; Best Work Place for Woman in 2008 • 100 Best HRM Companies 2009; Most Popular Employer 2009 • 100 Best HRM Companies 2010 • 100 Best HRM Companies 2011; Best HR Strategy • Best Employee Relationships Management 2012 • 100 Best HRM Companies 2012

The Staff Honor Awards In appreciation of our employees’ devotion, delivering the company’s values of honesty, respect, responsibility, team work and creativity through their job, we have established awards for employees at multiple levels, such as: 1. Ten-Year Service Award 2. President Special Award 3. Fashion Designer Award

4. Management Contribution Award 5. Best Cooperation Award 6. Team Building Contribution Award 7. Innovation Award

8. Best Cooperation Team 9. Best Improvement Team 10. Excellent Project Team