MANAGER
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READ AND HAND ON
PARTS
DEPT.
SERVICE. .DEPT.
FILE
NOV.• DEC., 1957 VOL' 14, NQ.,IO
NATIONAL
,AUTOMOTIVE ,,
SERVICE
I
COMPANY Paru and Accessories Division
of
General
Motors-Holden's Ltd.
In this Issue: Service Information Pages 6,14
A Gift with a Purpose, Page- 3"' "' Smart Selling (deas Pages
9,
10
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AIR
CIIIEF
Air Chief is the ideal family gift for Christ mas.
Holiday Motoring has never been so
gay, so carefree as with a new Air Chief Car Radio. Now that Christmas is approaching and summer is well under way, new and used car sales are leaping up giving you more prospects for an Air Chief-the best car radio made. FIT AIR CHIEF TO YOUR CAR A demonstration is easily the best way to win a sale. Air Chief's glorious tone, faithful reproduc tion and volume at long range will have instant appeal to customers. Fit an Air Chief in your own car and also in your showroom.
AIR CHIEF IS YOUR BIGGEST PROFIT BOOSTER IN THE SUMMER MOTORING SEASON. YOU PROFIT MORE FROM A SINGLE AIR CHIEF SALE THAN ANY OTHER ACCESSORY YOU SELL. New Push Button Models: Trade Net Price
£44.10.0 (inc. Tax).
Air Chief radios are tailored for HOLDEN, VAUXHALL, CHEVROLET AND PONTIAC
Retail
And there's a practically unlimited market amongst all other vehicles with AIR CHIEF Universal Sets.
£56.14.0 (inc. tax).
Conventional Models: Trade Net
£41.2.9 (inc. tax) . Retail Price
£52.7.3 (inc. tax) . Installation Charges: Holden
£2.0.0, others £2.10.0 2
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Did You Know?
Accelerator National Automotive Service Company Box 162, P.O., Dandenong M. C. WATTS,
V OLU M E
14,
Coolarld (u,lllons have proved to be the m t \"'pular NASCO acces sory durln11 " 1.1\l twenty years. Acceler l r Vol. 1, No. 8, dated Nov., 1937 uld "Notice the happy expressions on th fa es of those who ride on Cool. rid ushions".
Editor
10
N U M BE R
N O VE M BE R-DE CE M BE R
A Gift with JUMP
OFF TO A FLYI G START this Christmas by getting
your Accessory Gift business rolling now.
The
selling. The ba ic idea we had was to divide accessories
Thos · k ids that amble pa t on Saturday morntng
a
N/\
up into different groups and advertise them, display them that way.
their way to school, why not interest them in ·
Purpose
to giving you thought-starters in Christmas Accessory
There arc plenty of people to intere t-
on
a
1957
This Accelerator issue is almost entirely devoted
market is wide and the profits are waiting.
or
This summer again there will be plenty ofCoolaride cushions bringing cool driving comfort and happy ex pressions to the faces of Australian motorists. Make Coolaride your Number I Xmas Gift Suggestion for 1957.
We have aimed at the average motorist who looks
·o accessory for Dad?
for NASCO accessories that give greater Safety,
Just make up a imple display directed at them and
Beauty, Protection, Comfort or Convenience.
put it right where they can see it, think about it
Give a gift with a purpose-that's the theme.
and buy.
So
order
your
Christmas
stocks
of
NAS
0
Accessories now, build your displays, dress up your
Grown-ups too.
showrooms, windows, stores-and start selling. This Christma
Gift-buying hu ·iness is
easier when customers c a n s ·
a
o much
Jt pays in profits to extend the Christmas buying
gift idea on display.
period.
Attractive di play , plac ·d �urly, will make that
for a little longer,
merchandi c m vc !
��
��� �,yr� � �� '
i
.
Your customer
are thinking of Christmas
pending a little more.
And it all adds up.
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