HISTORY This year’s Leverick Bay Poker Run marks the 14th anniversary of a legendary event that has drawn the attention of thousands of nautical enthusiasts to the waters of the British Virgin Islands. During the Leverick Bay Poker Run, participants travel over a predetermined route and, at each stop on the way, draw a playing card until they complete the itinerary at Leverick Bay Resort & Marina. At the end of the journey, participants holding the best five-card poker hand are crowned as the Poker Run victors.

CONTENTS HISTORY PARTICIPATION EVENT SPONSORHIP

RENDEZVOUS LOGISTICS 3-DAY EVENT AGENDA SECURITY & LOGISTICS

AUDIENCE PRE-EVENT MEDIA COVERAGE FINAL WORD

The upcoming celebrations will forever change the event’s history, with new surprises at every stop, lots of prizes and a sophisticated fashion show at the end of the event.

PARTICIPATION

2015 RENDEZVOUS

NEW SAFETY MEASURES

The Poker Run has become a national holiday in the BVIs, attracting a large amount of visitors from the USVI and Puerto Rico. This year’s 14th anniversary celebrations will certainly attract the largest crowd in the history of this renowned event.

AN INTERNATIONAL MEDIA EVENT

During the First Poker Run in 2002, twelve boats participated of which three came from Puerto Rico. Henceforth, the event’s popularity has continued to increase. By 2007, the event had grown to 80 boats. By 2009, the event doubled in size to 121 boats. We estimate this year’s competition will bring in no less than 250 competing boats and close to 2,500 participants. Every year, Poker Run donates over $10,000 to benefit the Virgin Gorda Charitable Trust and Animal Rescue & Control. The event has raised more than U$S100,000 to local charities in the BVI’s.

POKER RUN 300 200 190 180 170 160 150 140 130 120 110 100 90 80 70 60 50 40 30 20 BOATS

EVENT GROWTH

2014 2013 2012 2011 2010 2009

2008 2007 2003

2004

2005

2006

2015 RENDEZVOUS

EVENT SPONSORSHIP Welcome to the 14th edition of the most important nautical event in the BVI, the annual Leverick Bay Poker Run. This event has become a national holiday in the BVI as every year it continues to attract more sponsors and participants. Better yet, the event is receiving more media coverage than ever before and has gone viral, reaching beyond Caribbean boundaries and attracting participants as far as the US mainland and Canada. For 2015, organizers are expecting more than 220 boats and over 3,000 participants. This is a great advantageous opportunity for your

company and brands. Don’t miss out on the high level of exposure your brands will receive at the Leverick Bay Poker Run on Sunday May 24, 2015. In the proposal attached, you’ll find a sponsorship category that meets your needs. Moreover, Poker Run organizers are open to any promotional ideas you may have for enhancing exposure before, during and after the event. In addition to promoting and building awareness for your business or products, your contribution will benefit BVI charities.

The 2015 Rendezvous, to be held in the morning on the 22nd of May, will mark the beginning of the 14th anniversary of the Leverick Bay Poker Run. The main purpose of the Rendezvous is to ensure the safe passage of all participating vessels from Fajardo, Puerto Rico, and to keep all the boats together and organized while making one stop in St. Thomas, and a second stop (location to be determined) in BVI, and finally, to Virgin Gorda, at our main base in Leverick Bay. The Rendezvous

A T L A N T I C

BRITISH VIRGIN ISLANDS

O C E A N JOST VAN DYKE

We look forward to your presence at the 2015 Leverick Bay Poker Run!

PRIZES

stops are great sponsorship opportunities as sponsors will be able to coordinate targeted promotions for the participating boats. The 2015 Rendezvous is meant to be an exciting way to unite the international Poker Run community while maintaining the nautical safety of all participants on the way to Virgin Gorda. The Poker Run organizers, the USCG and the local authorities will help during the Rendezvous.

ST. THOMAS CROWN BAY V.I.P. STOP & RENDEZVOUS

L IS NC ANNE H FRA SIR AKE C R D

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The Poker Run is a fun family event whose main purpose is attracting tourism to experience the BVI in a safe and enjoyable manner while also contributing to the well-being of the local charities. When you participate, everybody wins!

NORMAN ISLAND

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to participants and, in total, these will amount to over $10,000. Funds from the expected added participation will allow event organizers to cover the proceeds intended for BVI-based charity organizations.

GINGER ISLAND COOPER ISLAND

PETER ISLAND

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Since its initiation back in 2012, the Leverick Bay Poker Run has awarded cash prizes to those participants who collect the best hands during the run. For 2015, to incentivize more participation in the run for those attending, Poker Run organizers will be offering all participants (even those who don’t collect a good hand), a second chance to win prizes through participation in several raffles. These raffles will award prizes (such as vacation stays at first-rate hotels and villas in Puerto Rico and other Caribbean locations) only

VIRGIN GORDA (U.K.)

SAINT JOHN (U.S.)

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SAINT THOMAS (U.S.)

LSB

SAVANA ISLAND

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CULEBRA (P.R.)

GUANA ISLAND

TORTOLA (U.K.)

HANS LOLLIK ISLAND

VIRGIN PASSAGE

LEVERICK BAY MARINA

GREAT BVI STOP CAMANOE

U.S. VIRGIN ISLANDS

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RENDEZVOUS LOGISTICS During the Rendezvous, event staff will work with Sponsors to organize promotional efforts aimed at event participants. The event staff will distribute VIP badges to all sponsors participating in the rendezvous. Individuals holding the VIP badge will receive special discounts, goodies and access to the Rendezvous main ports of Fajardo,

St. Thomas, and Virgin Gorda. The exact nature of the discounts, goodies and access will be announced during the weeks prior to the 2015 Rendezvous, as this depends on the finalization of all sponsorship and production agreements.

SECURITY & LOGISTICS

3-DAY EVENT AGENDA FRIDAY MAY 22, 2015

SUNDAY MAY 24, 2015

8:30 am

Rendezvous Starts - Departure from Puerto Rico.

8:00-10:15 am

4:45-5:00 pm

A committee of local boats will welcome the Puerto Rico and USVI fleets coming in at the entrance of the North Sound.

10:15-10:30 am Captains’ meeting.



Location: Mountain Point at 18° 30’ 19.96” N 64° 24’ 48.43” W.

10:30-10:45 am Official start of the 2015 Leverick Bay Poker Run.

5:15-6:00 pm

Official arrival at Leverick Bay, or an official BVI welcome and a cocktail reception. Here, BVI Customs and Immigration will clear all boats.



1st Stop/Card JY Harbour Marina



2nd Stop/Card Scaramouche Restaurant, Sopers Hole



3rd Stop/Card “Pirates The Bight”, Norman Island.



4th Stop/Card VGYH Rendezvous Bar



5th Stop/Finish Leverick Bay, North Sound

7:00-8:00pm

Leverick Bay Annual Poker Run prizes will be announced.

8:00 pm

14th Anniversary Leverick Bay Poker Run Closing Party starts with lots of surprises.

6:30 pm

8:30 pm

Welcome VIP reception for captains and crew at the Restaurant at Leverick Bay. A delicious BBQ buffet will be waiting for us. Party with the Jumbies starts at the Jumbies Beach Bar!

SATURDAY MAY 23, 2015

10:30 am

Breakfast in Leverick Bay & Poker Run registration.

Move Off to Start.

9:00-10:30 am

Breakfast at The Restaurant at Leverick Bay.



*ALL BOATS BACK AT LEVERICK BY 5:30pm*

11:00 am

Departure to a “to be determined” location on BVI for a day of fun in the sun.

5:30 pm

Band starts playing.

5:30-6.30 pm

Formulation of hands.

6:00pm

BBQ Starts.

6:00-7:55 pm

Fashion show.

12:30 am

Beach Party starts at the sponsors’ location.

4:00 pm

Departure from location.

5:30 pm

Arrival at Leverick Bay.

7:00 pm

Dinner at The Restaurant @ Leverick Bay (Reservation Required).

8:30 pm

14th Anniversary Poker Run party starts at the Beach Bar in Leverick Bay.

9:30 pm

Poker Run Fashion Show Begins at Leverick Bay.

* Subject to change

During the three-day event, there will be a coordinated security and logistics staff in place. Each committee will be identified with a different-colored shirt.

The staff will be organized as follows: Rendezvous Committee Leverick Bay Marina Committee Food and Entertainment Committee Special Activities Committee Poker Run General Committee

NEW SAFETY MEASURES Safety is of utmost importance for the 2015 Poker Run. New safety measures will be set in place at the start of this year’s run, following the same protocol of the Poker Run of America in Florida. In addition to enhancing safety measures, this new

starting process will also benefit the economic activity of the 2015 Poker Run’s stop sponsors and allow visitors to better enjoy all that each stop-over during the run has to offer.

AUDIENCE Fans will be targeted online via the Leverick Bay Poker Run Website, British Virgin Island Tourism Website, Facebook, and other social networks. The Leverick Bay Poker Run 2015 is a nautical sport offering continuous advertising opportunities, including all Property Rights to use the Leverick Bay Poker Run event Logo, Digital Photo and Video footage, five-stop unlimited access to provide exposure including, but not limited to, banners, kiosks, models and additional promotional activities (open to suggestions from the brands’ Promotions Department, including giveaways) and the exclusive right to promote at each stop. For the second time, the Poker Run 2015 will have the added bonus of a strategic partnership with CBS Caribbean. With over 55 minutes of commercial time and several live coverage spots, our sponsors will be able to capitalize on this event, which is to be transmitted throughout Puerto Rico and the greater Caribbean area. As

part of our agreement, qualifying sponsor will have the opportunity to be interviewed during the event. This is a great added-value feature that will help us reach a much greater audience as part of our marketing efforts. The Leverick Bay Poker Run includes door prizes of up to $20,000 in cash winnings, championship cups, and sponsorship possibilities. This year, for the first time, over $10,000 in prizes will be raffled to everyone participating in the event. We encourage all present to purchase a hand to receive your raffle ticket, increase your chances of winning while contributing towards BVI charities proceeds. All leading brands will greatly benefit by having exposure in this internationally acclaimed legendary event. This year’s event will be the biggest one yet with over 2000 spectators and approximately 200+ boats. We estimate that 35% of the boats will originate from Puerto Rico, 20% from USVI and 45% from BVI.

14th ANNIVERSARY SPONSORSHIP PACKAGES 2015 SILVER SPONSORSHIP • VALUE: $1,000

PRE-EVENT MEDIA COVERAGE Media coverage ranks top on our list of benefits for sponsors. Sporting events such as The Leverick Bay Poker Run create opportunities for exciting and interesting newspaper coverage

and photographs, television exposure showing sponsor logos on shirts, banners, etc. Such exposure creates brand familiarity for consumers, helping the logo and the brand stand out.

Includes: • Your company logo on all official event banners, flyers and posters distributed throughout Puerto Rico, USVI, and BVI. • Your company will be mentioned as one of the important sponsors during the event award ceremony. • Rights to produce and distribute promotional materials during the main event. • Your Logo will be seen in ads transmitted by CBS Puerto Rico and Liberty in over 100 commercial spots

TV:

MARINAS:

• BVI Local TV - up to fifty 30-second spots during the two weeks before the event (pending negotiation).

• 6 -10 x 5 ft banners in each Fajardo marina.

GOLD SPONSORSHIP • VALUE: $5,000

• All five Poker Run Stops will have a 12 x 5 ft banner promoting the event.

Includes:

• CBS Caribbean and Liberty Cablevision over 100 spots before, during and after the event and coverage of the event transmitted throughout Puerto Rico and the greater Caribbean. RADIO:

Sponsoring the legendary Leverick Bay Poker Run and the 2015 14th Anniversary Celebrations is a strategic corporate decision that provides a positive return on investment. Sponsors of The Leverick Bay Poker Run 2015 will enjoy a wide range of benefits such as:

• 35 spots on The Buzz FM 94.5 (St Thomas and BVI radio station).

• Raise brand awareness and preference.

NEWSPAPER:

• Generate positive PR of the organization as a whole.

• El Nuevo Día article. • La Regata Nautical News - a full page ad and a half-page ad. • BVI Local Newspaper article. ONLINE: • 10K email drop to individuals who enjoy nautical events. • Facebook campaign with banner ads aimed at boating enthusiasts and families (age of target market 25 to 55 yr/o). • PokerRunBVI.com website will be equipped with new photography and video. All sponsor logos will be posted on the website and linked to all sponsors’ webpages.

• Increase brand sales.

• Provide attractive content for a range of products and services such as giveaways, models and merchandise (Shirts, Caps, Beer Holders, etc.). • Position the brand through associative imagery. • Enhance relationship with clients through corporate hospitality at the Leverick Bay Poker Run 2015 sporting event. • Participate in the Rendezvous including the Boat Caravan sailing out of Fajardo. *All sponsors will be either mentioned or will have logo placement on all pre-event coverage.

• Your company logo on all official event banners, flyers and posters distributed throughout Puerto Rico, USVI, and BVI. • Your company will be mentioned as one of the important sponsors during the event award ceremony. • Rights to produce and distribute promotional materials during the main event. • Your logo will be placed on the event’s official website: www.pokerrunbvi.com • The right to place corporate banners on the event site. • Your logo will be included on the event’s official t-shirts which will be distributed to all participants during registration. • You will have a live mention of your brand during all TV ads transmitted via CBS Puerto Rico and Liberty • Your brand’s Logo will be seen in ads transmitted by CBS Puerto Rico and Liberty in over 100 commercial spots • Your brand will have a live mention during the event in a LIVE broadcast.

* Subject to minor modifications.

MAIN SPONSOR • VALUE: $15,000

14th ANNIVERSARY SPONSORSHIP PACKAGES (cont.)

The Main Sponsor is promoted as the Official Sponsor for the 2015 Poker Run, thus mentioned ahead of all other sponsors and will have category exclusivity. Your logo and corporate image will be prominent over others. The final 2015 Poker Run movie will incorporate the Main Sponsor’s corporate image within the film’s content. A five minute edition, regarding the company’s involvement and contribution to the 2015 Poker Run, will be provided with highlights of the Main Sponsor’s participation. The Main Sponsor’s logo will remain on the event’s website for a one year period. Main Sponsorship Includes:

PLATINUM SPONSORSHIP • VALUE: $10,000 Includes: • Your company logo on all official event banners, flyers and posters distributed throughout Puerto Rico, USVI, and BVI. • Your company will be mentioned as one of the important sponsors during the event award ceremony. • Rights to produce and distribute promotional materials during the main event, including placement of promo premiums on all participants’ goodie bags, to be distributed during the rendezvous and the main event. • Your logo will be placed on the event’s official website: www.pokerrunbvi.com • The right to place corporate banners on the event site. • Your logo will be included on the event’s official t-shirts which will be distributed to all participants during registration. • Your corporation’s name will be added to all social media promotions and initiatives prior to and during the event. This includes Facebook, Twitter, and nautical blogs. The estimated amount of users reached is around 300,000. • Prior to the event, your corporation’s name will be mentioned in all of the event’s radio spots and newspaper articles. • Your company logo will be included in the 10k e-mail drop campaign, which is sent to a predetermined roster of boating enthusiasts and the event’s past participants. • Your logo will be added to the official Poker Run 2015 movie. The company name and logo will be included in the end credits. • During the event, your company logo will have placement on one of the event’s helicopters. • You will have the right to a booth during the main event. You will be able to hand out and distribute promotional items as well as gather information about participants for future follow-up. • You will have a live mention of your brand during all TV ads transmitted via CBS Puerto Rico and Liberty • Your brand’s Logo will be seen in ads transmitted by CBS Puerto Rico and Liberty in over 100 commercial spots • Your brand will have a live mention during the event in a LIVE broadcast. • A representative of your company will be interviewed live at the event. * Subject to minor modifications.

• Your company logo on all official event banners, flyers and posters distributed throughout Puerto Rico, USVI, and BVI. • Your company will be mentioned as one of the important sponsors during the event award ceremony. • Rights to produce and distribute promotional materials during the main event, including placement of promo premiums on all participants’ goodie bags, to be distributed during the rendezvous and the main event. • Your logo will be placed on the event’s official website: www.pokerrunbvi.com • Your logo will be included on the event’s official t-shirts which will be distributed to all participants during registration. • Your corporation’s name will be added to all social media promotions and initiatives prior to and during the event. This includes Facebook, Twitter, and nautical blogs. The estimated amount of users reached is around 300,000. • Prior to the event, your corporation’s name will be mentioned in all of the event’s radio spots and newspaper articles. • The right to place corporate banners on the event site. • Your company logo will be included in the 10k e-mail drop campaign, which is sent to a predetermined roster of boating enthusiasts and the event’s past participants. • Your logo will be added to the official Poker Run 2015 movie. The company name and logo will be included in the opening of the movie and in the end credits. The movie will also feature a short interview with a company representative. Poker Run 2015 staff will coordinate the interview during the event. • During the event, your company logo will have placement on both of the event’s helicopters. • You will have the right to a booth during the main event. You will be able to hand out and distribute promotional items as well as gather information about participants for future follow-up. • Your brand’s Logo will be seen in ads transmitted by CBS Puerto Rico and Liberty in over 100 commercial spots. * Subject to minor modifications.

DISCLAIMER:

14th ANNIVERSARY SPONSORSHIP PACKAGES (cont.) MAIN SPONSOR BONUS: If a local resort or BVI business chooses to perform as the event’s Main Sponsor and said local resort or BVI business wishes to obtain their own promotional corporate video, we will produce, edit, and deliver said promotional corporate video for a fee of $5,000. Creating a promotional corporate video entails, in brief, bringing our film crew to the company’s location in order to make an on-site film about the company or resort, highlighting the organization’s main qualities, offerings and attributes. Then, we will proceed to splice this filmed material with aerial footage of the company and finally edit the recording following an agreed-upon script and storyboard. This is an opportunity of remarkable value for future promotional use, whether on the company website, social media channels, or as a DVD to be sent to potential customers. * Subject to minor modifications.

SPECIAL DONATION • VALUE: $500 Includes: • Your company logo on all official event banners, flyers and posters distributed throughout Puerto Rico, USVI, and BVI. • Your logo will be placed on the event’s official website: www.pokerrunbvi.com • The right to place one corporate banner on the event site and distribute product or promo items.

The promoters, models and/or company representatives will travel and work at their own risk. Neither JL Marketing Firm nor Leverick Bay Resort & Marina will be held responsible for any damages or accidents prior to, during or after the event. All promoters, models or brand representatives will be required to sign a liability release form. We, the above-signed, hereby acknowledge and agree to abide by the rules and regulations of The Leverick Bay Annual Poker Run 2015 and Leverick Bay Resort & Marina. **Please write the authorized signature initials on every page of this document.** [email protected] Questions? Contact Javier López at 787-529-8064 pokerrunbvi.com www.jlmarketingfirm.com

SPONSOR INFORMATION: Name of Company/Organization: _____________________________________________________________ [The above name will be used in all publicity material unless otherwise specified.]

FINAL WORD Sponsors and their staff deserve to feel comfortable with the sporting event they are investing in and, at the same time, get value for their funds; the Leverick Bay Annual Poker Run is a show that features sportsmanship, enthusiasm, a great level of devotion, creates anticipation and certainly provides an incredible amount of fun! It reaches out to all demographics within the boating community and fosters an inclusive and friendly environment where there are no divisions and everyone is welcome to join in on the fun. As this anticipated day draws near, everyone at The Leverick Bay Poker Run 2015 is excited to celebrate this exhilarating annual event once more and warmly welcomes you into this year’s Sponsors Group! As a Sponsor, you are

making a valuable contribution in an exclusive opportunity where you will be able to present and promote your business’ products and services to a sophisticated high-end audience boasting elevated standards. The Leverick Bay Annual Poker Run 2015 serves as an ambassador for your brand, essentially establishing your product or service as reliable, innovative, lively, and one that is audaciously going places. We welcome all sponsors to join this legendary event and be part of this very special 14th anniversary celebration.

Name Title Company Division _________________________________________________________________ Address ____________________________________________________________________________________ City State Zip Code __________________________________________________________________________ Telephone • Fax • E-mail ______________________________________________________________________ Level of Sponsorship (please check one) Sponsorship value is the total of cash, promotional items & advertising support Main Sponsor $15,000.00+

Silver $1,000.00+

Platinum $10,000.00+

Special Donation $500.00

Gold $5,000.00+ Payment is due with signed contract. Please pay to the order of: JL Marketing Firm Los Baños St # 66-2nd floor, Ocean Park, San Juan, PR 00913 Sponsorship is only valid if paid in advance by April 30, 2015. Sponsorships are non-refundable. In case of event cancellation, sponsors will receive a 100% refund.

Sponsor Authorized Signature

JL Marketing Firm/Leverick Bay Resort Representation

Sponsor Printed Name

Printed Name

Time / Date

Time / Date

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