OFFICIAL WEBSITE OF PROFESSIONAL DISTRIBUTOR

OFFICIAL WEBSITE OF PROFESSIONAL TOOL & EQUIPMENT NEWS

2014 MEDIA planner OFFICIAL WEBSITE OF FLEET MAINTENANCE

mission statement Mission statement

Our reader

Exclusively Tools & Equipment, the Right Place to Be

P

rofessional Tool & Equipment News’ mission is to deliver the latest tool and equipment innovations that increase efficiency for technicians on the job. Your mission is to increase tool and equipment sales by effectively advertising and providing a positive ROI.

The first key to effective advertising is identifying your audience and the second is to deliver an effective message. Professional Tool & Equipment News (PTEN) provides an exclusive tool and equipment product environment delivered to shop owners and technicians with purchasing capabilities for your products. PTEN + Your Advertising message = Positive ROI for your advertising. Strategically partnered with our sister publication Professional Distributor (PD), the exclusive media serving the tool and equipment

distribution channel, PTEN and PD deliver a powerful push/pull marketing strategy for you. We look forward to working with you on your 2014 marketing plans and delivering your new products to the aftermarket!

Reader Insights Editorial calendar campaigns & special issues Print Rates Digital audience

Sarah Shelstrom, Publisher

Digital Editorial Calendar digital opportunities

Total PTEN reach

PTEN + VehicleServicePros.com = 588,606 Total Reach: + 100,105* PTEN circulation + 350,000 pass along reach to technicians within the shops + 71,687 VehicleServicePros.com monthly unique visitors + 30,947 PTEN Daily eNewsletter + 35,867 PTEN Digital edition subscribers Source: Google Analytics- Unique monthly visitors May 1-July 31, 2013, Publisher’s own Data and *June 2013 BPA.

Cygnus Analytics Digital Rates

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Our Reader, Your Customer Mission statement

Our reader

P

rofessional Tool & Equipment News targets independent repairs shops as well as other repair facilities to help them understand what tools and equipment in the shop will help increase productivity.

Quick Facts:

Approximately 350,000 industry professionals look to Professional Tool & Equipment News (PTEN) before any other magazine to learn about the latest tools and equipment in the automotive aftermarket.**

* »89% » of PTEN readers

ask their tool vendor about products they see in magazines or catalogs.

expect to see the latest tools in PTEN.

* »95% » of PTEN subscribers have purchasing power for tools and shop equipment.

TOOL Q&A

PRODUCT SPOTLIGHT

TOOL& EQUIPMENT Brake service page 32

Hand tools page 48

Editorial calendar campaigns & special issues Print Rates Digital audience

* »91% » of readers

2013 INNOVATION AWARD NOMINATIONS: ROUND II page 18

PTEN provides a strong editorial environment that engages our readers and gains maximum exposure for your advertising message.

Reader Insights

$10.00 May 2013 Volume 24, Number 4

PTEN serves over 350,000** readers at vehicle repair facilities across the U.S.

Digital Editorial Calendar digital opportunities Cygnus Analytics Digital Rates

TOOL BRIEFING

News

THE INDEPENDENT TOOL AUTHORITY

Professional

Contact us

Close CV boot clamps

Diagnosing a hybrid vehicle requires the same diagnostic technique as any other vehicle. PAGE 10

WHAT TO DO with high voltage problems with hybrids TOOLS

of the

Diagnose more vehicles

MONTH

“I like knowing what the latest tools are out there to make our job easier or to get a repair done faster. It is all about saving time and doing a good job.” - Owner, President, VP, General Repair Shop

PAGE 30

*2013 PTEN Readership Survey: On average, the PTEN subscriber is passing the magazine along to 3.5 persons in the shop. PTEN serves 100,105 subscribers at vehicle repair facilities across the U.S.# **June 2013 BPA .

Reader Insights Mission statement

Our reader

Other: Workplace Safety:

5%

Q:

What critical issues are the most challenging at your shop?

7%

Increasing billable hours:

A: 74%* responded increasing billable hours, access to information on how to repair vehicles and training on complex tools and equipment are the three most critical issues.

26% Access to information on how to repair vehicles:

Finding & keeping qualified technicians:

25%

campaigns & special issues Print Rates

Digital Editorial Calendar

No:

22%

“Love this publication; have purchased new tools of which 90% I learned about in this magazine.”

Editorial calendar

Digital audience

15%

Training on the use of increasingly complex tools and equipment:

Reader Insights

digital opportunities

9%

Cygnus Analytics

Q:

Does having the right tools and equipment help increase billable hours?

A: 91%* say having the right tools in the shop helps increase billable hours.

Digital Rates

Yes:

91%

- Technician/Mechanic, General Repair Shop Source: *2013 PTEN Readership Survey Results

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Reader Insights Mission statement

Our reader

6: 9:

Tech Shop:

2%

Motor Age:

3%

Motor:

Automotive Service Professional:

1:

Reader Insights

8%

2% 8:

5%

Q:

How many bays are in your shop?

7:

2%

3%

10%

4%

2:

18%

10:

A: 40% have five or more bays in the shop. *

11% 3:

5: Professional Tool & Equipment News:

9%

4:

Print Rates Digital audience

19%

Digital Editorial Calendar

Q:

A: 91%* responded Professional Tool & Equipment News is the magazine of choice when searching for the latest tools & equipment.

campaigns & special issues

15%

91%

When searching for the latest tools and equipment information, which magazine do you turn to first?

Editorial calendar

digital opportunities

18-24:

25-30:

0.5% 31-40:

2%

Q:

What is your age group? A: 88%* are over the age of 40.

9%

Cygnus Analytics Digital Rates

41-50:

25%

61+:

19.5% 51-60:

44%

Source: *2013 PTEN Readership Survey Results

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Reader Insights Mission statement

Our reader

$250,001500,000: $500,001750,000:

Q:

What is your annual shop revenue?

20%

Reader Insights

A: 50% tell us their shop revenue ranges from $250,001 to $1,000,000+

14%

*

$750,0011,000,000:

Editorial calendar

2013 PTEN Readership Survey Results

7%

campaigns & special issues

$1-250,000:

50%

Other vehicle repair facility:

Educational facility: 732

Mobile tool dealer/distributor and warehouse distributor/wholesaler:

Mass merchant: 1,216

2,916 $1,000,000+:

9%

451

“As an educational facility, we always want to be on the cutting edge of training and equipment, as the department head I am tasked with finding and purchasing all supplies and equipment for the facility. PTEN is an invaluable tool for this.”

Import specialist: 771

New car or truck dealership:

2,095

- General Manager, Manager, Educational Facility

Print Rates Digital audience Digital Editorial Calendar digital opportunities

Specialty Repair Shop:

Cygnus Analytics

16,566

Digital Rates

Q:

What is Your Primary Business?

A: 75%** are general repair shops and service stations with repair bays.

General repair shop and service stations with repair bays:

75,358

Source: *2013 PTEN Readership Survey Results **June 2013 BPA Statement

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2014 Print editorial calendar Mission statement

FEB

MARCH

APRIL

MAY

JUNE

Tech Tips Insert

Ad-Q Study Innovation Award Award Nominees NomineesPart 1 Innovation

Diagnostic Spec Guide Innovation Award Nominees Part 2

Short Circuit Diagnostics

A/C Evaporator Problems

Suspension Diagnostics

Leak Diagnostics

Power Tools & Air Tools

Lifts, Jacks & Stands

Tire and Wheel Service

Electrical Systems, Battery Service & Hybrids

Hand Tools

Diagnose Stalling Cars

OEM Diagnostic Tools

Toyota EVAP Tips

TPMS Resets

Specialty Tools

VISION

Equipment & Tool Institute

Special Feature

Advertorial

Tool Briefing

Catalytic Converters/Emissions Diagnostics

Product Spotlight Tool Q&A Bonus Distribution Editorial Deadline

12/30/2013

1/29/2014

2/28/2014

4/1/2014

4/30/2014

Ad Close

1/7/2014

2/4/2014

3/6/2014

4/7/2014

5/6/2014

Materials Deadline

1/10/2014

2/7/2014

3/11/2014

4/10/2014

5/9/2014

Planned Mail Date

2/7/2014

3/7/2014

4/7/2014

5/7/2014

6/6/2014

JULY

AUGUST

SEPTEMBER

OCTOBER

DEC

Product Showcase 2014

Advertorial Innovation Award Winners Announced

Special Feature

2014

Third Annual Great Prize Giveaway

People’s Choice Innovation Awards

Editor’s AAPEX Product Picks Tire Service Spec Guide

Tool Briefing

Flash Reprogramming

Head Gasket Issues

Diagnosing Misfires

Fixing Broken Bolts & Studs

Product Spotlight

Specialty Tools

Shop Equipment and Environment

Tool Storage

Diagnostic Test Equipment

Tool Q&A

Wheel Bearing Tools

Diagnosing Power Steering Issues

Electronic Parking Brakes

Fixing Alternators

Bonus DIstribution

ASRW/CIC/I-CAR

AAPEX and SEMA

MACS 2014

Editorial Deadline

5/30/2014

7/2/2014

8/1/2014

9/1/2014

10/28/2014

Ad Close

6/5/2014

7/8/2014

8/6/2014

9/5/2014

11/3/2014

Materials Deadline

6/10/2014

7/11/2014

8/11/2014

9/10/2014

11/6/2014

Planned Mail Date

7/8/2014

8/7/2014

9/8/2014

10/7/2014

12/5/2014

In every issue

Top 10 Tools

This feature story will present the best peer practices on how shops effectively purchase, organize and use tools and equipment. Shops will share their Top Tools for maximizing efficiency on the job.

Tool Q&A

Our editors will field questions from techs about tools and provide valuable feedback on proper usage to improve repair efficiency.

Tool Reviews

Tool reviews offer readers feedback from one of PTEN’s experienced technicians who review tools for the magazine. To Participate In Tool Reviews: For future tool reviews, ship your product to 1233 Janesville Ave., Fort Atkinson, WI 53538 ATTN: PTEN Tool Review/Kara Radloff

Big Time Boxes

This reader favorite features ‘big boxes’ that subscribers submit from around the country. Biggest is certainly best; it seems techs are building larger boxes every month. This feature continues giving technicians ideas on how to organize their tools to optimize their productivity.

Tool Briefing

The feature-length article will focus on tools for specific repairs, not ‘how to’ but rather ‘what with.’ Tool Briefing will provide information on how to use specific tools correctly. To Participate In Tool Briefing: Send a high resolution digital photo in jpg format along with a written explanation of how the product helps the technician accomplish the task to [email protected].

Our reader Reader Insights Editorial calendar campaigns & special issues Print Rates Digital audience Digital Editorial Calendar digital opportunities Cygnus Analytics Digital Rates

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Annual Campaigns & Special Issues Mission statement

PTEN

IT ALL STARTS WITH DESIGN.

RETURN ON INVESTMENT

Our reader

SMALLER…

AD-Q Study

FASTER.

Free research to help you better understand how the readers of PTEN view and respond to your advertising.

LIGHTER…

I

t’s a process of continuous improvement that the engineers at Mighty Seven, m7, work toward every day. Less than two years ago, m7 introduced a revolutionary small, lightweight 1/2” drive impact wrench, the NC-4610Q, that delivered 500 ft lbs of torque and allowed a technician to use that power in a space as small as 5”. But continuous improvement means just that and a SMALLER…LIGHTER…FASTER impact wrench, the NC-4611Q, delivers. 500 ft lbs of breakaway torque, 10,000 rpm free speed, only 4 3/8” long and weighing just 3.3 lbs the NC-4611Q also checks in at a whisper quiet 85 dBA noise level for increased worker safety. Whether you are working in a knuckle-scrapping tight space or just want a lightweight, powerful, well-balanced impact wrench you’ll want this tool in your box. Backed by m7’s reputation for quality and a one year warranty the NC-4611Q IS the next in a line of uniquely engineered air tools from Mighty Seven. MIGHTY NEW…MIGHTY SMALL…MIGHTY POWERFUL…MIGHTY SEVEN.

www.kingtonyamerica.com • [email protected] • 877.708.6657

SEEING DOUBLE? It’s the Twins!

Advertising in PTEN = Results

Mighty Quiet! Only 85 dBA

Jumbo Hammer Type, Air inlet :1/4’’ + Mighty innovative...industrial quality and durability with a 1 year warranty

1/2” Drive Air Mini Impact Wrench

Reader Insights Editorial calendar

NC-4610Q

+ Mighty powerful...500 ft-lbs in under 5 seconds. + Mighty small...compact size (only 4-9/16” long) and light weight

3/8” Drive Air Mini Impact Wrench

NC-3610Q

1 year limited warranty

+ Mighty powerful...350 ft-lbs in under 5 seconds. + Mighty small...compact size and light weight MIGHTY SMALL… MIGHTY POWERFUL… MIGHTY QUIET… MIGHTY RELIABLE…

For a FREE catalog of all King Tony America products contact Tel: 562.699.3190 • Toll free: 877.708.6657 • [email protected] • www.kingtonyamerica.com

IT’S GOOD TO BE THE KING™.

The following information is from the Harvey AD-Q Study of the 2013 May issue of PTEN:

Enter 102 at “e-inquiry” on VehicleServicePros.com

46

PROFESSIONAL TOOL & EQUIPMENT NEWS ■ AUGUST 2013 ■ www.VehicleServicePros.com

Advertorial Take advantage of the “Advertorial Issues” by educating the reader about your company and explain the benefits of using your product. Advertorial opportunities are available in the February and August issues. tool Briefing

Upsell engine decarbs page 10

tool Q & A

Repair information: What to look for and where to find it page 16

Product SPotlight

Tire and wheel service page 30

TOOL& EQUIPMENT

$10.00 July 2013 Volume 24, Number 6

97% of all respondents reported having

taken one or more of these actions during the past year as a result of advertisements and/or articles in Professional Tool & Equipment News (PTEN).

THE INDEPENDENT TOOL AUTHORITY

Professional

News

2014

Install wheel weights

Visited an advertiser’s website 73% Bought products or services advertised 70%

Reset maintenance reminders

SPECIAL ISSuE

annual Tool & equipment

MORE THAN

Product

1,000 companies

ShowcASe

of the

TOOLS MONTH

Nominate your distributor:

Print Rates Digital audience Digital Editorial Calendar digital opportunities Cygnus Analytics

page 20

Diagnose all makes and models

official website of Professional tool & equiPment news

We’re looking for candidates for the 2014 Mobile Distributor of the Year. Nominate your favorite distributor. Get more information at VehicleServicePros.com/10964626.

Discussed an ad/article with someone else in the company 57%

power tool line with interchangeable batteries

campaigns & special issues

Work in tight spots

July Product Showcase The entire issue is dedicated to products organized by tool & equipment categories. Guarantee a product feature in your category of choice and include your company contact information with an enhanced listing.



Requested additional information from a company, sales representative or distributor 40%

Digital Rates

Utilized Reader Service Card to request further information 17%

Contact us

Scanned a QR code (matrix 2D bar code) 8% Connected with an advertiser via social media 9%

Annual Campaigns & Special Issues Mission statement

ry day enter eve

PROMOTION

ize Great Par ay w e Giv over PRESENTS

ay We’re giving aw

00 $50,0 in prizes readers to our loyal

ne your smartpho w enter with steps belo It’s easy to following the .com/contest or tablet by cleServicePros or go to Vehi

Get ready

1

the free QR Download /Barcode Code Scanner ion from Scanner applicatiTunes or Android Market app store.

2

Get set

Code Open the QR look Scanner and placed for the tags this issue of ent throughout Tool & Equipm Professional sample. a News. Here’s

3

L& Professional TOO EQUIPMENT Scan a tagone’s

Win it!

entry pages.

Check boxes the prizes you want. chance to win ervicePros.com/contest Or, visit VehicleS tion. for more informa

Hold your smartph a tag and camera over be taken –presto!– you’ll of the to one Great Prize Giveaway’s

Our reader

win! ances to

Page x Knipex package 15-tool prize $974.37 Prize value: /10983957 VehicleServicePros.com

Red Page x E-Z Bag Grab-and-Go $665 Prizze value: /11017288 VehicleServicePros.com

(solv-tec) Page x K-seal  pack; K-Seal six K-Seal 8-oz gift $250 Visa HD and two

cards $544.98 Prize value: /11017523 VehicleServicePros.com

er Electric Page x Schumach Inverter Power Jump Starter, aintainer and Charger/M $500 Prize value: /11017260 VehicleServicePros.com

Page x AAIA Trip to AAPEX $2,700 Prize value: /11076606 VehicleServicePros.com

Tools Page x Mayhew package 4-product prize $686.47 Prize value: /11017476 VehicleServicePros.com

ht Page x Streamlig Flashlights $1,390 Prize value: /11017546 VehicleServicePros.com

Tool Page x SK Hand + Tool Storage Set 650 Master $2,1000 Prize value: /10757342 VehicleServicePros.com

Company Pages x AGS tool and Swedge-Lokr Kit Swedge-Lok $1,279.98 Prize value: /11017195 VehicleServicePros.com

Rand Page x Ingersoll cordless tools of IQV20 series $2,600 Prize value: /11064455 VehicleServicePros.com

Page x SP AIr 5-prize package $1,073 Prize value: /10983970 VehicleServicePros.com

Page x OTC Touch + OTC Genisys Gloves SmartTech Package Diagnostics Prize value: $4,421.95 /11064540 VehicleServicePros.com

Tools and Page x Lang Multimeter CAT IV Digital eter Infrared Thermom $500 Prize value: /10755476 VehicleServicePros.com

/Grainger Page x Westward Westard toolbox $489 Prize value: /11017142 VehicleServicePros.com

win chance to Enter for a 31, 2013 for a Sept. 1 –onOct. the entry page

technologies Page x drew Tools Diagnostic MongoosePro Package $990 Prize value: /10760438 VehicleServicePros.com

Page x ATEQ Tool Diagnostic VT55 TPMS $699 Prize value: /11064627 VehicleServicePros.com

Page x Homak Tool box 36" 2 pc combo $1,808.48 Prize value: /11017461 VehicleServicePros.com

Register for tools, equipment, technology devices, gift cards and much more!*

Reader Insights

Systems Page x Phoenix Weapon Combo MaxPro Secret s Kit, plus accessorie $813.96 Prize value: /11017031 VehicleServicePros.com

pressurepro Page x advantage g system pressure monitorin $1,185 Prize value: /10760430 VehicleServicePros.com

t d Equipmen Page x Associate Battery 12-1015 Digital Electrical System Analyzer/Tester Prize value: $500 /11017415 VehicleServicePros.com

2014

Editorial calendar

usa Page x worksafe Safety Set of Dump-Lok Support Devices $1,000 Prize value: /10760434 VehicleServicePros.com

Tool Page x Tiger Duty U Joint 20101 – Heavy Puller Kit $775 Prize value: /10983941 VehicleServicePros.com

News

TO BROUGHT YOU BY

ch for more

the s that supply with the vendor Who in partnership Great Prize Giveaway! ent News, the Tools & Equipm pleased to introduce s are of Professional official website ts to improve your busines pay to play! to Pros.com, the prizes. Enter the latest producyet, when you don’t have VehicleService your chance to win market with will increase offer you a ing? And better vehicle service Pros.com to everyday you l. Visit to win someth VehicleService and by voting doesn’t love fun and practica luck! partnered with five products each day, g prizes both 15th. Good to below) have Offerin up ber for (listed 2013. s r 31, by Novem can vote g vendor ber 1 – Octobe Winners will be notified chances. You The followin to win Septem improve your to win. every day to ar prizes. Enter all prizes and register those particul est to view entries for Pros.com/cont VehicleService

h (APEX) Page x Gearwrenc package 7-piece prize $1,709.77 Prize value: /11064579 VehicleServicePros.com

Page x Penray Abbe PA-203 Misco Palm eter digital refractom $595 Prize value: /11109238 VehicleServicePros.com

Sponsored by:

campaigns & special issues

bilt Page x gage rivet tool $1,500? Prize value: / VehicleServicePros.com

center as or vehicle service (“Entry of a fleet facility 31, 2013 be an employee p.m. C.S.T. on October Period. Odds entrant must 11:59 during the Entry family vehicles. Each 1, 2013 througheligible entries received their immediate entry. all on September and/or maintaining Sponsor(s), a.m. C.S.T. disqualify any for repairing at random from Cygnus or any Product from 12:00 the right to responsible of will be selected Giveaway or technician entries may be submitted Cygnus reserves device. Winners entrant may win. Employees The Great Prize owner, manager an time keeping registration eligible to participate. chances of winning. of products is the official day. Product com/contest must be a professional or not) are not the number does not increase products per ServicePros. Cygnus’ computer is no limit on households (whether related Contest rules Great Prize Giveaway promotion for up to five (5) ed publications found at www.Vehicle will be accepted. Period. There register the of their to any Cygnus-relat regulations can be entrant can Entrants in method of entry product during the Entry and live), and members of or subscription 2013. Each each com. No other list of rules where they Purchase of August 31, received for ServicePros. by law. Full regardless of dollar, or $100. www.Vehicle or restricted number of entries and their spouses, Period”) at to the nearest on the actual and parents and where prohibited be rounded BY of winning depend and siblings, children win. Prize values may Void in Florida PRESENTED to Wisconsin. is necessary the State of members (spouses of laws or subscription exclusively by the No purchase be governed promotion shall

Professional TOOL & EQUIPMENT

News

Brought to you by:

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*Prizes listed are for example only. Actual prizes will be available in the month of September.

Great Prize Giveaway

2014

Engage with your customers through the industry’s most exciting contest. Offer a prize and promote it in September PTEN. Through our VehicleServicePros website you will drive additional sales leads, branding for your company, and the entire contest will engage customers with your brand. Download Great Prize Giveaway campaign results from 2012.

Innovation Awards

PTEN is the only publication with prestigious “Innovation Awards.” With a panel of technicians to judge the latest tools and equipment innovations, these awards are chosen by the aftermarket and truly awarded to deserving companies for their innovation, ease of use and creative design.  Submit your tool innovations by January 31, 2014 to be considered for our “Annual Innovation Awards” program in 2014. Download Entry Form

Digital audience Digital Editorial Calendar digital opportunities Cygnus Analytics Digital Rates

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2014 Print Advertising Pricing Mission statement

Our reader 1X

6x

10x

12x

18x

$35,674

$30,056

$26,165

$21,795

$18,792

Full Page

20,984

17,682

15,396

12,824

11,057

2/3

16,427

14,275

12,047

10,037

8,657

1/2

13,619

11,723

9,895

8,317

7,174

1/3

8,621

7,413

6,324

5,268

4,542

1/4

6,930

5,896

5,087

4,238

3,657

1/6

2,158

Spread

Send ad materials to Wes Gray Media Production Representative 800-547-7377, ext 1337 920-563-1699 Fax [email protected] Print Specifications Print Ready PDF is the preferred file format.

Black & White Subtract FP

$2,460

2/3 & 1/2

1/3 & 1/4

$1,520

$1,045

Print Specifications Two-Page Spread

Full Page

Bleed: 16 ¼ " x 11"

2/3 Page Vert.

Bleed: 81/8 ” x 11”

Trim: 15 ¾” x 10 ¾”

Trim: 7 7/8” x 10 ¾”

Live: 14 ½” x 10 ¼”

Live: 7 ½” x 10 ¼”

1/2 Page Island 4 9⁄16" x 7 3⁄8"

4 9⁄16"

Editorial calendar campaigns & special issues Print Rates

If file is over 10MB, please upload to Wes Gray at our FTP site: http://ge.tt

Gross Pricing

Reader Insights

1/2 Page Horizontal 7" x 4 7⁄8"

Digital audience Digital Editorial Calendar digital opportunities

x 10"

Cygnus Analytics Digital Rates

1/2 Page Vertical 3 3⁄8" x 10"

1/3 Page Square 9

7

4  ⁄16" x 4  ⁄8"

1/3 Page Vertical 3

2  ⁄16" x 10"

1/4 Page Standard 3

7

3  ⁄8" x 4  ⁄8"

Product Showcase 3 1 ⁄2" x 3 1 ⁄8"

Contact us

Sept. 1. 2011Aug. 31. 2012 Sept. 1. 2012Aug. 31. 2013

514,168 Visits

Aug. 31. 2013

382,952 Visits

710,314 Visits

digital audience

Mission statement

Sept. 1. 2011Aug. 31. 2012

Sept. 1. 2011Aug. 31. 2012

138,353 Visits

Sept. 1. 2012Aug. 31. 2013

514,168 OFFICIAL WEBSITE OFVisits PROFESSIONAL

Audience Metrics

P

Our reader

521,305 Visits

A Rapidly Growing Audience

Sept. 1. 2012DISTRIBUTOR Aug. 31. 2013

1,224,482 Visits

Editorial calendar campaigns & special issues

rofessional Tool & Equipment News and its official OFFICIAL WEBSITE OF PROFESSIONAL TOOL & EQUIPMENT NEWS

website, VehicleServicePros.com, provide powerful capabilities to help Sept. 1. 2011521,305 Visits Aug. 31.tool 2012 and equipment manufacturers connect with influential May 136,616 Monthly customers in the automotive industry. July 31, 2012 Unique Visitors Sept. 1. 2012-

Print Rates

OFFICIAL WEBSITE OF FLEET 1,224,482 Visits MAINTENANCE Aug. 31. 2013

May 1July 31, 2013

Digital audience

71,687 Monthly Unique Visitors

Digital Editorial Calendar

Monthly Unique Visitors May 1July 31, 2012

36,616 Monthly Unique Visitors

May 1July 31, 2013

71,687 Monthly Unique Visitors

OFFICIAL WEBSITE OF PROFESSIONAL DISTRIBUTOR

96%

OFFICIAL WEBSITE OF PROFESSIONAL TOOL & EQUIPMENT NEWS

Increase May 1July 31, 2012 May 1July 31, 2013

96,304 Monthly Page Views

207,275 Monthly Page Views

Reader Insights

digital opportunities

Monthly Page Views May 1JulyOFFICIAL 31, 2012WEBSITE OF

Cygnus Analytics

96,304 Monthly Page Views Digital Rates

FLEET MAINTENANCE

May 1July 31, 2013

207,275 Monthly Page Views

Contact us

115% Increase

Source: Google Analytics

digital audience Mission statement

Our reader

Sept. 1. 2011Aug. 31. 2012

OFFICIAL WEBSITE OF

Sept. 1. 2011PROFESSIONAL Aug. 31. 2012

Reaches...

Sept. 1. 2012382,952 Visits Aug. 31. 2013

DISTRIBUTOR

Sept. 1. 2012Aug. 31. 2013

more new buyers

382,952 Visits

Reader Insights

710,314 Visits

Editorial calendar

more repeat buyers 710,314 Visits Returning Visitors

New Visitors

campaigns & special issues

OFFICIAL WEBSITE OF PROFESSIONAL TOOL & EQUIPMENT NEWS Sept. 1. 2011Aug. 31. 2012

Sept. 1. 2011Aug. 31. 2012

382,952 Visits

138,353 Visits

Print Rates

Sept. 1. 2012Aug. 31. 2013

710,314 Visits

OFFICIAL WEBSITE OF FLEET MAINTENANCE Sept. 1. 2011Aug. 31. 2012

85%

Increase Sept. 1. 2012Aug. 31. 2013

Sept. 1. 2011Aug. 31. 2012

138,353 Visits

Sept. 1. 2012Aug. 31. 2013

514,168 Visits

Sept. 1. 2012Aug. 31. 2013

514,168 Visits Digital audience

272%

138,353 Visits

Digital Editorial Calendar

Increase

514,168 Visits Sept. 1. 2011Aug. 31. 2012

digital opportunities

521,305 Visits

more of the total1,224,482 market Visits Sept. 1. 2012Aug. 31. 2013

Cygnus Analytics

Total Visits OFFICIAL WEBSITE OF PROFESSIONAL DISTRIBUTOR

Sept. 1. 2011Aug. 31. 2012 Sept. 1. 2012Aug. 31. 2013

OFFICIAL WEBSITE OF PROFESSIONAL TOOL & EQUIPMENT NEWS

OFFICIAL WEBSITE OF FLEET MAINTENANCE

Sept. 1. 2011Aug. 31. 2012

521,305 Visits

Sept. 1. 2012521,305 Visits Aug. 31. 2013

May 1July 31, 2012

Contact us

1,224,482 Visits

135% May 1July 31, 2013

1,224,482 Visits

Digital Rates

36,616 Monthly Unique Visitors

71,687 Monthly Unique Visitors

Increase

Source: Google Analytics

May 1-

2014 Digital Editorial Calendar Mission statement

Our reader JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

Reader Insights Editorial calendar

Ask the Expert

Diagnostic Test Equipment/Electrical Systems

Tech Tips

J2534 Pass Thru / Reprogramming

Computers & Software

A/C Service & Repair

Tire Safety & Maintenance

Green / Environmental Safety

Lifts, Jacks & Stands

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

Hand Tools, Specialty Tools, Power Tools, Air Tools

Ask the Expert

Safety Information / Government regulations / In the Shop Maintenance and Routine

Tire, Wheel Service; Compressors, Lifts, Jacks and Stands

Tech Tips

Battery-Powered Tools

Battery Starting / Charging Systems / Inverters

Powertrain, Oil & Lube

Scan Tools

Telematics

campaigns & special issues Body Shop

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Exclusive digital content Ask the Expert This section features an expert to answer readersubmitted questions. Companies have the opportunity to provide their expertise (see schedule above) on different topics. The expert supplies four (4) “dummy” questions pertaining to that topic that they’ve come across with the development of their tools or products. These Expert Q&As will be featured on the website, as well as the eNewsletters.

Tech Tips The Tech Tips section of our website, VehicleServicePros. com, features a different category of tool each month. Each week of that month, a different tool company provides our readers with tips about using their specific brand of tools. For instance, if you make scan tools, your tip might tell the reader how to do something using your tool, maybe something few people know about or something that other scan tools don’t do. Or your tip could describe how to minimize wear, save time, avoid skinned knuckles, or how to take care of the tool.

To participate, email: [email protected]

Daily News Updated daily, visitors can read pertinent and exclusive industry news on our website and by receiving our daily eNewsletter.

Blogs Get the industry perspective from editors and guest bloggers on this weekly updated section of the website.

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digital opportunities VehicleServicePros Website

Mission statement

Our reader

Channels > VehicleServicePros.com offers you an opportunity to sponsor and “own” a channel. The marketing category that drives your business is all yours. Deliver your message with an integrated approach designed to increase engagement with your customers and prospects, provide a highly credible vehicle for your marketing and drive superior click-through rates to your advertising.

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Welcome Ad

Wallpaper Ad

Wallpaper Ad

Download the Channels sell sheet.

Wallpaper and Welcome Ads Prominent wallpaper and welcome ads generate superior click-through rates and unrivaled visibility and impact. Click here for digital rates and specifications.

Online Product Guide The online product guide is the single most popular section at VehicleServicePros.com. Now, an all-new redesign makes it an even better place for buyers to find your products. The online product guide sponsorships put your brand on top and deliver sales leads directly to your inbox. Download the Online Product Guide sell sheet.

T

ake charge of your marketing campaign by utilizing our digital products for lead generation and brand awareness. Banner advertising on the VehicleServicePros.com website (including mobile), PTEN daily email newsletters, updated online product guide, tablet apps, email marketing, whitepapers, video, webcasts and the new channel program.

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52%

Quick fact: of subscribers have researched tools & equipment in the PTEN online product guide at VehicleServicePros.com. Source: 2013 PTEN Readershop Survey

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digital opportunities email

Mission statement

Our reader

PTEN Daily eNewsletter Banner Advertising

Reader Insights

Send your advertising message to industry leaders with eNewsletter banner advertising. Increase your brand awareness and help drive traffic to  your website.

Editorial calendar

Click here for rates.

campaigns & special issues

30,947 subscribers daily Open rate: 20% Gross click through rate: 3%

PTEN eNewsletter reaches

Source: Publishers Own Data

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Customized Email Campaigns Drive leads, introduce new products, create improved awareness and drive buyers directly to your website with email messages sent to our highly qualified list. Customized emails are sponsored exclusively by YOU. Click here for rates.

Digital Rates

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digital opportunities Mobile

Mission statement

Our reader Reader Insights

Tablet Apps/ToolChest VehicleServicePros.com has developed the industry’s first iPad App: ToolChest. The app delivers interactive information on tools and equipment for vehicle service. By making the product information interactive (videos, slideshows, scrolling text) you can get more information into the hands of the end user. Customized apps are also available.

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Watch a demo of ToolChest.

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ToolChest Download Available on the APP Store

digital opportunities

39,002* * Total ToolChest Downloads: 942 ToolChest Page Views:

*iPad Summary Report: December, 2012-July, 2013.

48%

Quick fact: of PTEN subscribers have purchased an iPad, Kindle or similar tablet device. Source: 2013 PTEN Readershop Survey

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digital opportunities video

Mission statement

Video Sponsorship

Custom Video All you need is an idea or objective you need to meet. From there, the Professional Tool and Equipment News team can be your full-service video production house. From conception to completion we’ve got the resources to produce a high-quality product — and at a competitive price.

This is a week-long campaign that features and promotes your video in the following ways to our subscribers and visitors: eNewsletter and 120x120 static image on video carousels; primary video in video carousels hosted in the VehicleServicePros.com video library and keyword optimized.

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Product Demo Video with Wrenchin’ Roger

Webcasts

Launch new products, share solutions to critical issues within the industry, offer your own product training with a direct communication path to talk to your prospects. Webcasts are great for sales lead generation and interacting with your LIVE audience.

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Wrenchin’ Roger, our on-screen technician personality, delivers product demonstration videos during tradeshow events. For information on video opportunities with Wrenchin’ Roger, contact a sales representative.

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View a demo video with Wrenchin’ Roger at AAPEX.

VSP News-Industry Insights Professional Tool & Equipment News twice monthly broadcast on the latest automotive industry news, interviews with key industry suppliers, and new tool and equipment introductions (including demonstrations). A 3-5 minute video production that is broadcast on VehicleServicePros.com and promoted to our dedicated subscriber base. Sponsorship packages are available. View an episode of Industry Insights.

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Cygnus Analytics

Engagement Report & TRACKtion Leads

Mission statement

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Engagement Report

ygnus Analytics is a revolutionary technology tool that incorporates social media, proprietary research questions, personal URLs and multi-channel tracking to augment your marketing campaign.

Our reader Reader Insights Editorial calendar

It’s not good enough to generate sales leads without a plan to make the sale. Cygnus Analytics can give you a competitive advantage by transforming data into meaningful information and actionable market knowledge.

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Engagement Report With the Cygnus Analytics Engagement Report, you will be able to learn how you stack up against the competition and how well your marketing strategy is performing by insights into what the market finds interesting and acts upon and what content increases engagement and sales.

TRACKtion Leads

digital opportunities

The Engagement Report also measures your exposure versus your competitors, engagement by market segments and titles and the volume of your outbound communications.

TRACKtion Leads The best way to know if your brand/message is gaining traction is to track who’s seeing your message in the marketplace. The TRACKtion Leads program provides complete campaign transparency. Receive reports on progress, engagement and results.

Download the TRACKtion Leads Sell sheet for more details.

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Convert data into actionable knowledge

Cygnus Analytics Digital Rates

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Digital Rates Mission statement

Website Advertising

CPM

Top Leaderboard 970x90 + Smartphone (320x50)*

Channel Sponsorship

3 Months

(Monthly per Channel, 3-month min.)

$95

100% Share of Voice

15% Premium on Top Leaderboard if expandable to 970x415

$95

Secondary Medium Rectangle 300x250

$70

Large Rectangle 300x600

$80

Bottom Leaderboard 970x90

$110

Wallpaper

$120

Welcome Ad

$120

Contextual - available and priced by product category

3 Months

6 Months

12 Months

$1,450

$1,275

$1,075 /month

$995

Video

$595

Per Program

+ Each Lead (fee applies to first 100 leads only)

$950 $65

$2,975

+ Each Lead (All)

$20

+ Each Lead (Qualified Only)

$40

Digital specifications We accept ads in GIF, JPEG and Rich Media formats. Other formats must be tested and approved on a case-by-case basis. Email products: Animation and flash are not recommended. For file size specifications and digital standards, click here.

$2,220

$1,870

3 Months

6 Months

12 Months

24 Months

$2,765

$2,190

$2,050

$1,840

$1,530

$2,510

$2,010

$1,890

$1,685

$1,405

468x60, position 1

$1,660

$1,120

$1,035

$935

$780

468x60, position 2

$1,615

$1,085

$1,005

$905

$760

468x60, position 3

$1,575

$1,065

$985

$890

$740

eProduct Showcase

$250

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$1,695

eMail Blasts

1x

3x

6x

Full List CPM

$215

$190

$170

Partial List CPM

$405

$340

$320

Digital audience

$6,375

Video

Weekly

1 Month

3 Months

Newscast sponsorships (Per Month, 3-month min.) Sponsor Video (Per Week)

$2,650

6 Months

12 Months

$2,255

$2,000

$595

Custom App

Available and priced per app Product Feature

Front Cover (Advertiser) Front Cover (Non Advertiser)

Cygnus Analytics

$2,500

Sponsorship

Digital Edition

$5,500

1x

6x

Digital Editorial Calendar digital opportunities

Available and priced per shoot

Tablet Apps ToolChest App

TRACKtion Leads Base Fee

$1,975

50% Share of Voice

Top Banner 468x60

Customized Video

Case Studies and White Papers Base Fee

$2,345

100% Share of Voice

Skyscraper 120x600

Webcast

Featured Listing

Lead Generation

1 Month

Newsletter to Website (300x600) Retargeting Add-on

Online Product Guide (Per Month, 3-month min.)

/month

$2,075

50% Share of Voice

(Each channel includes category sponsorship in the Online Product Guide at no additional cost.)

Daily eNewsletter

Roadblock - available and priced by product category

/month

100% Share of Voice

Our reader

12 Months

• Green • Powertrain/Oil & Lube • Repair Info/Diagnostics • Tire & Wheel • Truck & Trailer • Undercar/Suspension/ Brakes • Work Truck Accessories

$30

Page Peel

Category Sponsorship (970x90 Leaderboard, 300x250 + 320x50 mobile)*

50% Share of Voice

$2,465

Top Medium Rectangle 300x250

6 Months

12x

$845

$725

$640

$1,490

$1,360

$1,275

*Note: 728x90 (in the 970x90 position) is still supported

Digital Rates Net rates

Contact us Send digital materials to Rhonda Dennis, Digital Ad Material Coordinator 800-547-7377, ext 2112 Fax: 920-563-1699 [email protected]

contact us Mission statement

Sarah Shelstrom - Publisher 920.568.8364 [email protected]

Contact us today to find out more about all of the print and digital marketing opportunities that Professional Tool & Equipment News has to offer.

800-547-7377

Multimedia Representatives Cortni Jones - Multimedia Representative / East Coast 920.568.8391 [email protected] Kylie Hirko - Multimedia Representative / West Coast 920.563.1666 [email protected]

Our reader Reader Insights Editorial calendar campaigns & special issues

Editorial Elliot Maras - Editor 216.360.0050 [email protected] Erica Schulz - Managing Editor Digital/Print 920.563.1630 [email protected]

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Megan Russell - Classifieds 920.568.8396 [email protected]

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1233 Janesville Avenue Fort Atkinson, WI 53538 800-547-7377

Advertising Materials

Digital Rates

Wes Gray - Media Production Representative 920.568.8337 Fax - 920.563.1699 [email protected]

Rhonda Dennis - Digital Ad Material Coordinator 800.547.7377, ext 2112 Fax - 920.563.1699 [email protected]

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Print Materials Print Ready PDF is the preferred file format. Send materials to: [email protected].

Digital Materials Interactive Ads: We accept ads in GIF, JPEG and Rich Media formats. Other formats must be tested and approved on a case-by-case basis.

If file is over 10MB, please upload to Wes Gray at our FTP site: http://ge.tt