NO.
93 2010
Special Edition
In 2010, Kubota’s 120th Anniversary is being celebrated and the Kubota Times resumes publication. From this issue – #93 – it is distributed as PDF files as well as being available on the official homepages of affiliated Kubota distributors worldwide. Of special note is the fact that selected articles will be distributed in multiple languages and appropriately marked ML in the “Contents”. For readers living in the corresponding area, such articles will be in Chinese, French, German, Indonesian, Italian, Korean, Spanish, Tamir, Thai, or Vietnamese.
CONTENTS P. 3-4
120th Anniversary Special Message
P. 5-8
120 Years of Growth and Expansion
P. 9-10
120th Anniversary Special Interview
ML
P. 11-18
ML ML P. 19-23
ML ML
P. 24
Mr. Tetsuji Tomita, Representative Director and Senior Managing Executive Officer
Kubota Essence • Model DC-95GM Combine • Mini Excavator Models KX057-4, U55(-4), and U48-4 Dealer in the Spotlight • China: Jiuhui International Construction Machinery, Ltd. • Thailand: Kubota Kamphaeng Phet (Hua Heng Lee) Co., Ltd. • Wales: J. Davies & Son Special Reports From Kubota Engine America Corporation (KEA ) in the USA
P. 25
Ads of the TIMES Kubota Engine America Corporation (KEA) in the USA
P. 26-29
Kubota Global Updates Updates from the global members of the Kubota Family
120th Anniversary Special Message
In 2010, Kubota Group celebrates its 120th Anniversary. To commemorate this auspicious occasion, Kubota has created a new Global Slogan.
Kubota promises to continue seeking positive solutions to food, water, and environmental problems throughits global businesses. By working to renew and preserve the environment while contributing to the production of an abundant supply of food and water, Earth will be beautified and the quality of humanexistence will be supported for all eternity.
Food Kubota plays a vital part in increasing global food production by developing and providing reliable, high-performance agricultural machinery.
Environment Kubota actively pursues the enhancement of the global environment by supplying protective solutions that include sewage treatment plants, submerged and ceramic membrane water treatment systems, and water treatment tanks.
Water Kubota contributes to providing access to clean water globally by incorporating the advanced water engineering expertise gained from producing such products as ductile cast iron pipes and water system pumps.
120
Years of
Growth and Expansion
The Early Period At nineteen years of age, Gonshiro Kubota founded an iron foundry that manufactured iron castings – the beginning of what was to become the Kubota Corporation. He then guided the steady growth of the firm until he passed away at the age of 90. The founder as the firm’s Senior Advisor in 1954.
1890
Gonshiro Kubota
1922
At 19 years of age, Gonshiro Oode becomes the founder of Oode Casting.
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The young founder, Gonshiro Oode
1893 The development of iron pipes for the supply of water commences.
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Production of the Kubota Kerosene Engine for agro-industrial purposes commences.
1930 The Kubota Kerosene Engine is selected as an “Excellent Domestic Product” by Japan’s Ministry of Commerce and Industry.
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Gonshiro Kubota is named President of Kubota Tekko-sho.
1937 The Sakai Engine Plant (later the Sakai Plant) commences operations.
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The founder with a shipment of iron pipes in 1905.
1897 ●
Gonshiro is adopted by Toshiro Kubota. As a result he takes the Kubota family name and changes the name of the firm to “Kubota Tekko-sho” (Kubota Iron Works).
Contributing to Agricultural Modernization 1947
Production and sales of Kubota Cultivators commences.
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1962
Production of the Kubota Model L15R Paddy-Field Tractor commences in Japan.
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1953 Name of company changes to “Kubota Tekko”. Construction equipment business is established.
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1966 1960 The T15 The First Ride-On Tractor Model in Japan
The First Binder Model
Production of the Kubota Model HC75 3-Row Binder commences in Japan.
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Production and sales of the Kubota Model T15 Tractor – the first ride-on model in Japan – commences.
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Assembly line for Kubota Diesel Engines commences operations at the Sakai Plant.
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1968 The First Combine Model ●
Production of the Kubota Model HT125 5-Row Combine commences in Japan.
1970 Shin Taiwan Agricultural Machinery Co., Ltd. (STA) – base for the production of agricultural equipment – is established in Taiwan.
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The First Rice Transplanter Model ●
1961 Production and sales of engines and cultivators commences in Taiwan.
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Production of the Kubota Model SPS Single-Wheel 2-Row Rice Transplanter commences in Japan.
Global Marketing
1988
1972
Kubota Manufacturing of America Corporation (KMA) – base for the production and sales of tractors and implements – is established in the USA. ●Kubota Baumaschinen GmbH (KBM) – base for the production of small-size construction machinery – is established in Germany. ●
Begins full scale global marketing with the establishment of Kubota Tractor Corporation (KTC) in the USA.
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KTC head office
1990 100th Anniversary is celebrated. ●Name is changed to “Kubota Corporation” and the new corporate logo introduced. ●
The Model L175 Tractor is introduced into the US market.
P.T. Kubota Indonesia (PTKI) – base for engine production and sales – is established in Indonesia.
Ceremony commemorating 100th Anniversary.
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1973
1993
Production of the Kubota Model KH-1 mini-excavator commences.
Becomes the world’s first company certified by the California Air Resources Board to be in compliance with the Utility, Lawn and Garden Equipment (ULGE) regulation of utility diesel engines.
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1995
1974 Kubota Europe S.A.S. (KE) – Kubota Tractor distributor – is established in France.
Total tractor production exceeds 1.5 million units.
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The U20 – the first Zero Tail Swing mini excavator – is introduced in Japan.
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Model KH-1 mini-excavator
1975 Kubota Canada Ltd. (KCL) – Kubota Tractor distributor – is established in Canada.
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1997 ●
1976 The Sakai Plant wins the Deming Prize for major advances in quality improvement.
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1998
Kubota Tractor Australia (KTA) – Kubota Tractor distributor – is established in Australia.
Kubota Agricultural Machinery (Suzhou) Co., Ltd. (KAMS) is established and production of combine harvesters commences in China.
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The first M-Series Tractor – the M4000 – is introduced into the US market.
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1978 The Siam Kubota Industry Co., Ltd. (SKI) – base for diesel engine production and sales – is established in Thailand.
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1979 Kubota (U.K.) Limited (KUK) – Kubota Tractor distributor – is established in the UK.
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Model V3300DI-T
Kubota Engine America Corporation (KEA) – Kubota Engine distributor – is established in the USA.
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1977 ●
Center Direct Injection Diesel Engines Models V3300/V3300DI-T are developed.
Model PRO488 Combine is introduced into the Chinese market.
Kubota España SA (KES) – Kubota Tractor distributor – is established in Spain.
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2000 Kubota Korea Co., Ltd. (KKR) – agricultural equipment distributor – is established in Korea.
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The first innovative Zero-Turn Mower Model ZD18 is introduced in the USA.
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1983
Kubota (Deutschland) GmbH (KDG) – Kubota Tractor distributor – is established in Germany.
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1987 Total engine production exceeds 10 million units.
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2002 Total engine production exceeds 20 million units.
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Ceremony commemorating engine production at the Sakai Plant exceeding 20 million units.
Model ZG23
Spreading the Kubota Brand Across the World 2003 ●
2007
Kubota Construction Machinery (Shanghai) Co., Ltd. (KCS) – construction machinery distributor – is established in China.
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Introduction of DC-Series Combines in Asian markets commences. In 2007 the DC-60 is introduced in Thailand, in 2008 the DC-68G is introduced in India, in 2009 the DC-60 is introduced in Vietnam, and in 2010 the DC-95GM is introduced in Thailand.
Model U-50 mini excavator is introduced into the Chinese market.
Center Direct Injection Diesel Engines Models V3800/V3800DI-T and New Super Mini Series Models D902/Z602 are developed.
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Model DC-95GM
Model DC-60 Model V3800DI-T
Model D902
2004 The multi-purpose Utility Vehicle (UV) –specifically developed for the North American market – becomes a big hit upon being introduced.
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2008
Kubota Engine (SHANGHAI) Co.,Ltd. (KESCO) – Kubota engine and generator distributor – is established in China. ●Siam Kubota Metal Technology Co., Ltd. (SKMT) – the foundry manufacturing castings – is established in Thailand. ●
2009 Siam Kubota Tractor Co., Ltd. (SKT) - the first plant for the production of Japanese tractors is established in Thailand. ●Kubota Agricultural Machinery India Pvt. Ltd. (KAI) – agricultural equipment distributor – is established in India. ●Kubota Vietnam Co., Ltd. (KVC) – agricultural equipment distributor – is established in Vietnam. ●
The line ups of the KX Series and the U Series of mini excavators – renowned for Tight Tail Swing and Zero Tail Swing respectively – are significantly reinforced. In 2009, the KX057 is introduced in North America while the KX057-4 is launched in Europe.
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Utility Vehicle models in the RTV-Series have an extensive range of applications for a wide variety of users.
2005 Total tractor production exceeds 3 million units.
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Commemorative models celebrate tractor production exceeding 3-million units.
2010 ●
The KX057-4 and U55-4 mini excavators.
SKT commences production of combine harvesters in Thailand. The Kubota Corporation celebrates its 120th Anniversary.
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2006 Kubota Industrial Equipment Corporation (KIE) – tractor implement distributor – is established in the USA.
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Widespread introduction in global markets of the broad range of New M40-Series Tractors commences – in North America and Australia in 2006, in Thailand in 2007, and then in Europe in 2008.
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The first Compact Track Loaders - Models SVL75 and SVL90 – are introduced in North America.
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The Model SVL75 Compact Track Loader.
The NSPU-68C – the first ride-on type Rice Transplanter in such Asian countries as India and Malaysia – is introduced.
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Model NSPU-68C
The Siam Kubota Industry Co., Ltd. (SKI) and Siam Kubota Tractor Co., Ltd. (SKT) unite to become SIAM KUBOTA Corporation Co., Ltd. (SKC) for the sales and production of Kubota Tractors and Combines in Thailand.
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Model M9540 Model M6040
“Work Together, Grow Together” Enhance Recognition of the Kubota Brand in the International Marketplace Comprehensive Development of Products, Technologies, and Services
Mr. Tetsuji Tomita [TT] Representative Director and Senior Managing Executive Officer
KT: What has been the main focus of Kubota’s business development throughout its history? TT: For 120 years, Kubota has focused on providing the quality products, innovative technologies, and the widespread range of services required by society and its individual members. In this way, Kubota makes positive contributions to the realization of ever greater prosperity wherever it makes its presence felt around the globe. With the attainment of nutritional sufficiency an eternal theme facing mankind, providing leading-edge agricultural equipment that enhances the production of better crops of ever greater volume is the fundamental mission – in fact, the very raison d’être – of Kubota’s Farm and Industrial Machinery Consolidated Division. That being the case, I am determined to lead this division to fulfill this role with ever greater efficiency in the future. KT: To continue Kubota’s contributions in the attainment of outstanding results in the field of agriculture, what do you think will be required in order to overcome the many harsh business realities facing the world today? TT: Due to the fact that the world’s population continues to grow while at the same time an increasing number of people are leaving rural areas behind in the hope of finding greater prosperity in urban areas, the need to secure a stable supply of foodstuffs will be further intensified in the future. In such a situation, Kubota will play an increasingly vital role with its “Three Core Businesses” – Agriculture, Water Environment, and Social Infrastructure. In today’s exceptionally competitive world, Kubota will continue to lead the field
by focusing on the comprehensive and systematic development of its core businesses both individually and in combination.
Interactive Energetic Relationship Is Important KT: What movements or trends do you foresee in the international marketplace? TT: The world’s economies are constantly undergoing change and development – particularly among nations in Asia, Eastern Europe, Africa, and Latin America. Not only is it essential to take the emerging needs of those economies into consideration in the development of suitable agricultural equipment, but also to establish energetic interactive relationships between Kubota and those markets in order to make a positive contribution towards achieving a stable supply of foodstuffs.
The Kubota Role in the Asian Market KT: What is the role of Kubota in helping to provide for the agricultural needs of emerging Asian economies? TT: Asia is currently home to approximately half of the world’s population, and that percentage is predicted to
continue growing in the future. Asia produces nearly 90% of the world’s rice as well as nearly 50% of its wheat. However, farming in Asia is predominantly on a small-scale, labor intensive basis as opposed to the mechanized agricultural practices of Western nations. And yet, the times are changing so that there is an ever
increasing need for agricultural mechanization to take the place of manual labor. Meeting that need are Kubota products incorporating innovative technology and long years of accumulated experience. As a result, the Kubota brand is steadily advancing in the Asian market. In fact, it is expected that our business in that part of the world will expand significantly over the next ten years so that it will become our largest market. KT: In product development, what are problems that need to be overcome? TT: First of all, it has to be realized that it will still take time for customers to recognize the Kubota brand and to fully understand that Kubota products offer outstanding quality at an exceptionally reasonable cost. In today’s very competitive market, earning greater market share requires establishing an appealing balance between price and quality. Although many manufacturers have chosen to squeeze costs and compromise product quality in order to bring down product price, Kubota has not! Rather, we rely on offering superior quality, reliability, and value compared to competitors’ models in the same price range.
Earning Recognition as the Absolutely Superior Brand in its Field KT: What is the strategy for the Kubota Family around the world to overcome the current harsh market conditions while achieving ever greater results? TT: I consider the next ten years as vital to our growth strategy. During that time, we will focus efforts to spread brand recognition and thereby enhance sales. Assisting to achieve our goals are the following slogans for our individual areas of business: ● Tractors: Cultivate the World ● Farm Machinery: Plant and Harvest the World ● Engines: Driving Force for the World ● Construction Machinery: Constructively Excavate the World ● Related Products: From Japan to the Global Marketplace ● Parts: Connect to the World Part-by-Part I rely on the support and understanding of the entire Kubota Family to help earn recognition of Kubota as the absolutely superior brand in its field. We can accomplish anything if only we “Work Together, Grow Together”.
Kubota Essence Setting the Standard for Professionals Model DC-95GM Combine
T
he DC-Series of Kubota Combines has earned renown among a broad range of customers – primarily in Asia – for their exceptional operational performance. Taking its place at the high end of this series is the DC-95GM that incorporates leading-edge technology along with a long list of features made possible by over forty years of experience in the development of combines. In fact, this model delivers a remarkable level of power and maneuverability that specifically fulfills the stringent requirements of large-scale professional users – particularly those undertaking operations in wet rice paddy conditions. To learn more about the Kubota Model DC-95GM Combine, the Kubota Times interviewed five Kubota engineers who played an important role in its development.
Adding a New Dimension to the DC-Series KT: Where is the Model DC-95GM Combine positioned within the DC-Series? KY: The Model DC-60 Combine featuring Grain Hopper specifications was introduced in 2007. Next, the Model DC-68G Combine featuring Grain Tank specifications entered the market in 2009. And now, the Model DC-95GM Combine with its enhanced Grain Tank specifications joins the DC-Series in the top position. Production of the DC-95GM commenced in Thailand in March 2010. In fact, it is still only available in that country. However, it will eventually be exported to such other nations as ASEAN members and India. KT: Who are the target customers? KY: Models DC-60 and DC-68G have earned a level of acceptance that has translated into steadily increasing sales figures primarily in northeastern Thailand. In other areas – such as in the central and northern regions where very wet paddies abound – large-scale contract harvesters have expressed the need for an enhanced wet-field performance together with a large-capacity Grain Tank. Responding positively, Kubota developed Model DC-95GM.
Mr. Koji Yamagata (KY) Project Leader
Mr. Takashi Arimoto (TA) Mr. Tamaki Naka (TN) Performance Evaluation Development of Testing Electric Components
KT: How does the DC-95GM differ from the DC-68G? KY: The operational performance of the Model DC-95GM is nearly 1.5 times greater than that of the DC-68G while its price is only about 1.4 times higher. This combination translates into a clearly superior cost performance. As for the specifications, the force of the Kubota Engine is up 42% to 95 hp, the Cutting Width is up 25% to 2.5 m [98.4 in.], Grain Tank Capacity has been boosted 133% to 1400 kg [2350 L], and the Threshing Cylinder at 1790 mm [70.5 in.] is 8.5% longer.
The Wide-Diameter, Long Threshing Cylinder with Axial Flow Significantly Enhances Operational Performance KT: What was the basic development concept for the DC-95GM? KY: The aim was to develop an easy-to-maintain Kubota Combine featuring exceptional maneuverability contributing to a noteworthy operational performance – especially in wet-paddy applications – at an extremely reasonable cost. Regarding operational performance, the development team paid particular attention to finding ways to ensure superior threshing and grain selection capabilities. TM: As with the other models in the DC-Series models, the DC-95GM employs the Wide-Diameter, Long Threshing Cylinder with Axial Flow. With a diameter of 620 mm [24.4 in.] and a length of 1790 mm [70.5 in.], it continually and steadily carries out threshing operations with minimal damage to grain. In fact, it is designed to minimize loss even when crop volume is quite large.
Mr. Takafumi Mitsui (TM) Mr. Junta Kuwae (JK) Threshing Unit Design Overall Design and Development
KT: Did the enhanced length of the Threshing Cylinder require any other adjustments to maximize results? TM: Yes. Adjustments were made to optimize the Threshing Cylinder Top Cover, the size of the Concave Mesh, and the pitch of Threshing Teeth to ensure the best possible threshing performance. In fact, repeated testing was undertaken until the ideal combination was realized. As for the Selection Unit, the adjusting-type Chaffer Sleeve is employed rather than the fixed type utilized by the two previous models. This improves the precision of the selection process due to the fact that adjustments take place depending upon the identified size of the individual grains as they pass. TA: Another major factor that significantly enhances operational performance is the 2350 L / 1400 kg capacity of the Grain Tank. This contributes to being able to undertake operations even in large fields with fewer halts being required for discharge. KY: Discharge is quick and efficient due to the fact that the contents of the Grain Tank are delivered directly via the 3.6 m [142 in.] long Unloading Auger that can be rotated up to 235 degrees. Further contributing to exceptionally efficient discharge operations even when working along a canal or over an elevated bank is the fact that Discharge Height can be finely adjusted between 1.93 m [76 in.] to 4.81 m [189 in.] according to ambient conditions.
The Large Capacity Grain Tank.
1790mm Threshing Teeth
620mm Cone-Shaped Entrance
The Wide-Diameter, Long Threshing Cylinder with Axial Flow.
Concave
The position of the Unloading Auger is easily adjusted for maximum discharge efficiency.
Kubota’s Unique Automatic Body Horizontal Control Mechanism KT: It is significant that wet-paddy performance has been enhanced. KY: Yes, it is. To accomplish this, the microcomputer-controlled Automatic Body Horizontal Mechanism is a special feature on the Model DC-95GM Combine. The Crawlers are automatically controlled to ensure that the body is constantly maintained in the horizontal position. When either side of the body is threatened with tilting in wet paddies during operations, such stability contributes to an outstanding travel performance. TA: This mechanism is adapted for the first time to the DC-Series. Combines in this class from other manufactures are liable to tilting with the result that the Cutting Unit could drag in the mud and thereby possibly cause grain damage. The stability of the DC-95GM, however, means that the harvested grain is clean and of the highest possible quality. TN: The unique Automatic Body Horizontal Mechanism mounted on the DC-95GM is comprised of the Rolling Sensors that detect tilting either to the right or to the left, the Left- and Right Independent Hydraulic Cylinders that regulate Body Height, and the Stroke Sensor that monitors the Hydraulic Cylinders. While the basic structure adheres to that of various field-tested domestic models, durability has been significantly enhanced to contend with such challenging conditions in Thailand as high temperatures, extreme humidity, and muddy paddy fields. This required a special attention to the layout design of the Rolling Sensors and the Wiring Harness to minimize the effects of high temperature, mud, and dust. One of the primary sales points of the DC-95GM is the largecapacity Grain Tank. As it fills, the change in weight of up to a ton or more gradually acts upon the Piston Movement Speed of the Hydraulic Cylinders to affect operational performance. In consideration of this, it was necessary to check many different combinations of Hydraulic Cylinder and Orifice in order to realize an optimal control performance.
Long, Wide Rubber Crawlers Ideal for Muddy Paddy Fields TA: The length, width, and shape of the Crawlers are vital considerations in achieving the optimal travel performance in muddy paddy fields that is so essential in the target regions. Therefore, repeated testing was undertaken until arriving at the optimum configuration of these factors. KT: How does the DC-95GM compare to other manufacturers’ models for weight and size?
The Automatic Body Horizontal Mechanism.
TA: The weight of the compact body is less than half of that of comparative models available from other manufacturers in Thailand. The lighter weight translates into significantly less Ground Contact Pressure along with a reduction of the possibility that the Crawlers will sink so that potential damage to ground surfaces is minimized. On the other hand, the long, wide Crawlers have a notably powerful traction force that is a significant factor in delivering an outstanding wet-paddy performance. KT: What was the basic design concept for the DC-95GM? JK: Befitting Kubota’s position as the leader in its field, the basic design concept was to bring forth a distinguished design complementing a simple, powerful, and smooth operational performance. Looking to the future, there will be further evolvements as business needs and opportunities unfold in the global market. KT: Enhanced strength and durability also seem to be recurring themes. TA: Yes, they are. The strength and durability of the Frame, for example, have been enhanced as an outcome of applying the information gathered by computer analyses and then – through the use of GPS – undertaking unmanned travel endurance testing to ensure the best results. KY: Regarding the effects of abrasion on the parts of the Crawlers that come into contact with the Rollers, the incorporation of wear-resistant materials of increased thickness has successfully enhanced durability.
Outstanding Maneuverability Not Offered by Competitors’ Models KT: What about maneuverability? KY: Not available on the models available from other manufacturers is the multifunctional Maneuvering Lever. Only simple movements of this single lever with the right hand are required to easily and securely make turns as well as to adjust Cutting Height. Regardless of crop or ground conditions, selecting the most suitable
Average Ground Pressure:
Towards the Global Market
1765mm
550mm
The DC-95GM travels smoothly without difficulty even through wet or deep paddies to deliver superb operational efficiency. The Long, Wide Rubber Crawlers.
operational or travel speed requires only the simple, stepless movement of the HST (Hydro Static Transmission) Lever with the left hand. In addition, switching the direction of movement between Forward and Reverse is easily accomplished without the use of a clutch so that operations continue smoothly in total ease without interruption. KT: How has such low cost for such high quality been achieved? KY: A contributing factor is that the Kubota Model DC-95GM Combine is produced in Thailand by the SIAM KUBOTA Corporation Co., Ltd [SKC]. In addition, the finest available parts are procured from such counties as Thailand, Japan, and China.
Already Earning Customer Appreciation KT: How have customers evaluated the DC-95GM since its introduction? TA: Those customers have predominantly been professionals whose main concern is how to quickly and efficiently complete contracted operations and thereby enhance profits. The outstanding operational efficiency of the DC-95GM – particularly in very wet paddies – along with the larger capacity of its Grain Tank have already contributed to an extremely favorable acceptance. KT: Have there been any customer requests regarding future development? KY: In a part of the world where the temperatures can get quite high and where dust can be a problem, there have been enquiries about the possibility of an airconditioned cabin.
KT: This appears to be yet another example of how Kubota – as a result of incorporating experience and innovation – remains on the leading-edge of its field in the international marketplace. KY: In the same manner as the Kubota Model DC-95GM Combine was developed, continual efforts are being made to offer ever better products able to enhance farming practices through mechanization in those countries in which manual farming methods are still practiced. The result is that the scale of such business is expanding throughout Asia. And yet, consideration is also being paid to attaining positive results in other global markets. One of the ways this is being done is by adapting the basic overall design concept of the DC-Series – the highest possible quality at a reasonable price in a lightweight, compact body– into the development of Kubota Combines for other crops than rice. TA: Market research in such countries as India, Indonesia, and the Philippines where agricultural mechanization is making headway will help in the development of high-quality consumer products ideally suited to the varied requirements of each specific market. TM: It should be noted that such innovative low-cost, highquality agricultural equipment is being developed not only for the global market, but also for Japan’s domestic market. JK: An important factor in an overall design concept is that the resulting product should have widespread application and appeal in the international marketplace. One way to help ensure maximum operational simplicity and effectiveness would be the use of universally understood icons for all displays and maneuvering operations. KT: Thank you for the insights you have provided today.
The multifunctional Maneuvering Lever enables the operator to maneuver the DC-95GM with greater security and ease.
Cutting Height Down Fine Directional Adjustment Switches Left Turn
Reel Height Adjustment Switches Right Turn
Cutting Height Up
The Multifunctional Maneuvering Lever.
Kubota Essence Kubota Mini Excavators
Models
KX057-4, U55(-4), and U48-4
Providing the Power to Meet – and Exceed – Market Demand Response to User Demand in an Intensely Competitive Market
Teruo Kunizawa (TK) Project Leader
Takatoshi Sugimoto (TS) Design
T
he sincere evaluation of users who appreciate outstanding basic performance has contributed to Kubota achieving its position as the world leader in the field of mini excavators rated at 6 tons or less. Responding to increasing market demand in the 4-6 ton class of construction machinery, Kubota now offers three newly developed mini excavator basic models in this weight category - KX057-4, U55(-4) and U48-4*. Incorporating Kubota’s innovative strength in hydraulic and electronic technology, these outstanding Kubota products feature optimal maneuverability and versatility to deliver a powerful performance exceeding that of all its competitors. Two engineers who played a key role in the development of these three mini excavators were recently interviewed by the Kubota Times (KT).
*[Model KX057-4 is configured for North America, Europe and Australia. Model U55 is configured for North America and Australia while models U55-4 and U48-4 are configured for Europe.]
KT: What is the development background for these three models? TK: In recent times there has been a steep rise in the demand for construction equipment in the 4-6 ton class – particularly in the over 5-ton category. Judging from current global market trends, demand will remain strong in the foreseeable future. Prior to the introduction of these new mini excavators, the KX161-3 – which is classified as being in the 5-ton or less class – was the most powerful model available from Kubota. Though it remains highly appreciated for its outstanding operational performance, there have been requests for more powerful models better able to compete with those currently available from competitors. In such an intensely competitive market, however, it was considered that simply being equal would not be enough! Rather, it was felt necessary to develop high quality products with the superior capabilities that would make them leaders in the field. KT: What are the target markets for these new Kubota products? TK: Weighing in at over 5-tons, the KX057-4 and the U55 are already available in North America and Australia while the KX057-4 and the U55-4 are offered in Europe. The KX057-4 and the U55 are, however, soon to be introduced into China. In Europe where the U-Series experiences steady demand, the 4.7-ton Model U48-4 succeeds Model U45-3. KT: When were these models launched? TK: In October 2009, the KX057-4 was introduced in North America and Europe. Also in October 2009, the U55 was introduced into the North American market. In March 2010, the U55-4 and the U48-4 then made their respective debuts in Europe. KT: What is the main difference between the KX-Series and the U-Series?
TK: The main feature of the U-Series is the fact that the counterweight has a minimal amount of edge protruding beyond the crawlers when making a 90-degree swing. This means that the operator is able to continue operations totally freed from having to worry about clearance to the rear. The resulting operational performance is remarkably superior even when working in confined spaces or alongside walls. When working in relative wide open spaces like those at constructions sites in Germany and North America, models in the KX-Series prove advantageous because of their larger size and because they are able to maintain optimal stability even when fitted with a wide variety of attachments. KT: How about applications for models in the U-Series? TK: Common applications include landscaping, demolition,
operations to lay pipes and cables, civil engineering works in general, and operations around residences. Actual usage tends to vary significantly from nation to nation. In Europe’s main markets of Germany and Italy, for instance, individual users are dominant while in the U.K. and France rental usage is high. In North America, operations are undertaken by individual users mainly.
The broad range of hydraulic attachments enhances versatility.
Strategic Models Incorporating Kubota’s Latest Technology
The Tight Tail Swing model proves to be highly versatile in confined space.
KT: What were the key points of development? TK: Previously available models have less power, less weight, and smaller bodies than those offered by other manufacturers. This caused users to request more competitive models featuring enhanced performance characteristics be made available. Responding positively, three goals were established and development began. Increasing overall weight and boosting engine output accomplished the first goal of providing a superior lifting performance. To meet the goal of providing greater operator comfort, the larger cabin features a deluxe seat and a wider door that makes entering and exiting much easier. Optionally available, the second auxiliary circuit contributes to
the achievement of the third goal of improving versatility by making it possible to use a broad range of hydraulic attachments. At every step along the way full consideration was given to safety and environmental-friendliness. In addition to the above mentioned points, such advantageous Kubota standard features as exceptional operational performance, noteworthy maneuverability, remarkable durability, and outstanding ease of performing inspection and maintenance have been enhanced on all three models. KT: Were there any other special factors to consider? TK: Yes, there were. Along with the integral development of these three models to challenge the varying ambient conditions of Europe, North America, Australia, and Japan, consideration was simultaneously being given to the upgrading of models previously introduced into those markets. Success was the result of the Engineering, Production, Sales, and Customer Support Departments coming together and coordinating their efforts.
3 Pump Load Sensing System Realizes Outstanding Operational Performance KT: Did weight increases require any specific adjustments to optimize performance? TK: Yes. To deliver strong, smooth movement even with the weight increases, the 3 Pump Load Sensing System has been adapted to the KX057-4, the U55, and the U55-4. As a result, not only is maneuverability exceptionally smooth during operations, but there is also a superior travel performance due to the fact that 2 of the 3 pumps are engaged on a priority basis to supply hydraulic oil. Pilot Lever
Spacious and comfortable Cabin.
KT: What can you tell our readers about the cabin which is, in fact, larger? TS: The production technology for a car body has been applied for the first time. Thin iron plates are arranged in multiple layers while ribs are attached to all parts requiring added strength. The result is the light-weight, but exceptionally tough cabin. KT: Were any special considerations given to enhance maneuverability? TS: To make the operating levers easier to manipulate, their sizes and shapes were optimized so as to better fit the hands of any and all operators. In addition, all switches are in a convenient location within reach of the fingers for simple manipulation by the operator. As for the Wrist Rest, its design was finalized only after a series of trials and errors verified the best combination of position, tilt angle, form, and component materials. TK: The large New Digital Panel placed to the front-right of the operator makes it possible to check machine conditions at a glance. The maximum oil flow setting of the auxiliary circuit is New Digital Panel conveniently adjustable from the digital panel. From there, it is even possible to program up to five oil flow rates – corresponding to the specific attachments most commonly used – into memory so that the programmed setting can quickly be retrieved for the next job to be undertaken. Since it is possible to easily regulate the maximum flow rate of the optionally available second auxiliary circuit mentioned earlier to make a wide range of attachments far easier to use, operational efficiency is significantly improved. KT: It was mentioned earlier that safety and environmentalfriendliness were given full consideration at every step along the way. Could you please give more details about this? TK: Regarding safety, these models fully comply with European EN Standards. Further, they are fitted – as standard features – with the ROPS/FOPS type cabin to comfortably protect the operator, with the safety lever which locks all actuators to prevent accidental manipulation, and with Kubota’s original Anti-Theft System. The high output, direct-injection Kubota Diesel Engines – domestically manufactured at reliable Kubota plants in Japan and featuring low levels of emissions, noise, and vibration – deliver all the power necessary to continue stable operations without sacrificing efficiency even when working under high-load conditions.
Full-opening Hoods rear and right side.
KT: Isn’t the external appearance a bit different than for previous models? TS: Yes, though Kubota Orange remains the basic color, black is also used for the cabin, the side hood, the arm cylinders, the counterweight, the bucket, and the crawlers to add the feeling of massiveness and strength. In addition, the design of the Side Hood has been totally renewed through the inclusion of a distinctive slant curve. Mentioning the side hood, it should be noted that both it and the rear hood fully open to enhance the ease of performing inspections and maintenance. Rather than being shaped from resin as in previously available models, the rear hood is made of sheet iron to make repair easier when it becomes necessary. Considering the width of the side hood, it was decided to combine sheet iron with resin to reduce its weight.
Overwhelming Presence on Market KT: What has been the reaction to these models so far? TK: he reaction has been quite positive. These models are, in fact, receiving strong evaluation for the feeling of quality they exude, their larger size, their superior operator comfort, and the fact that they accept the optionally available second auxiliary circuit that makes it possible to use a broad range of hydraulic attachments. As a result of such acceptance, the strong sales trend is destined to leave competitors’ models in the dust.
Kubota’s Unique Direct Injection Diesel Engine.
Towards Global Launch KT: Are there any predictions for the future of mini excavators developed by Kubota? TK: To further spread awareness of the Kubota brand throughout the global market, it is important to expand market share by not only offering superior products capable of increasing sales in existing markets, but also by focusing on the emerging requirements of emerging economies. From the development point of view, this means it is vital to clearly identify target market segments and the types of models to be developed. Other important factors include cost rationalization and the timing of new product introductions to the various markets. Due to the fact that competitors operating in newly emerging economies have recently been improving their competitive edge from the aspects of quality and cost, Kubota must differentiate itself by relying on its distinctive strengths that include hydraulics and electronics. In addition, it is necessary to reinforce brand recognition emphasizing the quality, durability, and reliable power of Kubota products. TS: To maintain its position as the global leader in the mini excavator market, it is essential that Kubota continually strives to be on the leading edge of innovation to offer the best possible performance. Not to be neglected, of course, is making sure that external appearance and interior features are also up-to-date. KT: Thank you very much for your input on this subject today.
China Mr. Ding Zai, President Jiuhui International Construction Machinery, Ltd. [JICM] Xian, Shan Xi Province, China Established: 2007 Main Product Lines: Kubota Construction Machinery Name: Dealership:
Mr. Ding founded his Kubota Construction Machinery firm in 2007 and became president. This motivated organization had only five employees at the beginning. Business has, however, successfully expanded throughout Shan Xi Province so that today there are as many as 75 employees. In 2009, its turnover reached 90,000,000.00 China Yuan Renminbi (US$13,222,000). Mr. Ding Zai
The View of Mini Excavators Bearing the Kubota Brand For Mr. Ding, the main strong points of the Kubota brand of mini excavators include their compactness, agility, and exceptional ease of operation while delivering an extraordinary performance. Among customers these outstanding mini excavators have earned respect and popularity for their leading-edge functions, superb mobility even in confined spaces, minimal downtime, and low fuel consumption. Also highly evaluated are the Kubota support and servicing policies. For individual investors, these Kubota products have a strong appeal due to the fact that they provide a solid return on their investment in a timely manner with low risk. In this way, the Kubota products offered by JICM of Shan Xi Province inspire great confidence.
Accurately Discerning and Responding to the Needs of Customers Shan Xi Province is a region in China that is expected to experience a further expanding market in the future. Currently, there are still many potential users who lack experience with Kubota Construction Machinery. It is not enough to simply assume what products to sell.
Under Mr. Ding’s able leadership, JICM boosts sales volume and wins greater customer satisfaction by first accurately discerning specific, individual needs and then sincerely responding to them. For example, detailed and useful information provided to prospective customers during product presentation sessions includes a company outline, product descriptions, conditions of payment, and a list of after-sales services. Thereafter, frequent contacts keep the information up to date. Mr. Ding constantly urges employees to remain vigilant of the fact that they share the responsibility and the obligation to maintain smooth and effective customer relations. To accomplish this while reinforcing the Kubota brand and boosting sales, they: ●Prepare
and regularly update the “Customer Satisfaction Manual” used for assisting prospective customers, ●Prepare and regularly update the “Telephone Enquiry Manual”, ●Send out campaign information related to sales campaigns via cell phone text message, ●Provide free inspection services and offer advice of how to take care of any problem that may be arise, ●Organize the ’’Customer Appreciation Party’’, ●Organize training sessions for owners and operators.
Kubota mini excavators on parade.
JICM staff captured by the camera.
Innovative Sales There are several examples of how JICM has been able to supply the right equipment to effectively and efficiently handle new applications never previously undertaken. One such is that the KX135-3S is now being used in a coal mine tunnel excavation site in Shan Xi Province. This satisfies a need previously unnoticed until the JICM Sales Team proposed this ingenious solution. In fact, as many as 12 units are now being utilized in this way. Another example is the U15-3S undertaking earth refill operations in the basement of a high-rise building. In this case too, such an application had gone totally unnoticed until a member of the JICM Sales Team proposed – during routine sales rounds – using this mini
excavator to get the job done smoothly and efficiently. These innovative sales are the result of JICM Sales Team personnel devoting at least six days a month to check for new marketing possibilities. To help with this, they conduct a Market Survey during a visit to a customer to accurately grasp any emerging or previously unfulfilled need.
The Future of Kubota in China The economy of China continues to expand at an amazingly fast pace. To keep up, JICM suggests that Kubota consider further deepening its understanding of Chinese culture and Chinese ways of thinking. In addition, it is expected that Kubota will shortly start the local production of products specifically designed to ideally match the market needs of China.
The President’s Message Mr. Ding states that, “Together with Kubota, I wish to continue making further contributions to the development of Shan Xi Province. I will try to do my best by believing that when I look back 20 years from now, our business will have securely expanded and realized a long list of significant achievements”. Keeping up-to-date at a training session.
Thailand Mrs. Siriporn Leenawatthana, President Kubota Kamphaeng Phet (Hua Heng Lee) Co., Ltd. Kamphaeng Phet, 627/4 Charoensuk rd., Nai Muang, Muang Kampaeng Phet, Kamphaeng Phet 62000, Thailand Established: 1978 Main Product Lines: Kubota Agricultural equipment Name: Dealership:
Kubota Kamphaeng Phet (Hua Heng Lee) was established in Kamphaeng Phet on 16 November 1978 by Mr. Prasit Leenawatthana and Mrs. Siriporn Leenawatthana to sell agricultural equipment. In 1991, it became an authorized Kubota Genuine Parts and Service Center, and four years later it experienced an impressive growth of sales as the result of starting to sell Kubota Tractors. At present, it is the authorized Kubota dealer in three provinces – Kamphaeng Phet, Nakhon Sawan, and Phra Nakhon Si Ayutthaya – with a staff of over 300 employees. It is, in fact, one of the top sales and service performers among Kubota dealers across the country. Mrs. Siriporn Leenawatthana
Trust and Confidence in the Kubota Brand Throughout Thailand, a broad spectrum of Kubota agricultural equipment – such as tractors, rice transplanters, and combines – is enabling Thai farmers to develop modern agriculture practices and as a result enjoy ever higher income. In fact, it can be said that many Thai farmers have grown up with Kubota. Kubota products have earned the complete trust and confidence of Kubota Kamphaeng Phet (Hua Heng Lee) customers for the advantages they offer over other manufacturers such as compactness, innovative design, ease of operation, exceptional durability, noteworthy versatility, and ease of maintenance. Other advantages over rivals include prompt delivery and reliable after-sales service that skillfully attends to customer’s needs. In fact, customers are pleased by the attention they are given following the purchase of their quality Kubota products – particularly the suggestions they are offered regarding maintenance to ensure a long service life. In the case of M-Series Tractors, for example, users are especially impressed by such features as excellent fuel
efficiency, reliable quality, and superb maneuverability that together contribute to an outstanding performance.
The Key to Success At this company it is felt that the staff – its quality, training, and experience – is the key to ensuring the customer satisfaction. Therefore, the recruitment of highly capable people and the importance of developing the potential of existing employees are stressed. Currently, more than 300 employees are encouraged to share ideas, to assume full responsibility for providing customer care at every step along the way, and to constantly seek more ways to achieve ever better results. One measure of how successfully the needs and expectations of customers are being met is the company’s steadily increasing rate of sales. It is also dedicated to the ideal of being a “White Company” that adheres to the company ethics and virtues that are in line with its policy of “To sell ethically and to provide excellent quality service to customers”.
Kubota Nakhon Sawan (Hua Heng Lee) Co., Ltd., the 2nd authorized Kubota dealer in Hua Heng Lee Group.
Focusing on the Customer This dedicated dealership has a customer-driven approach to business that inspires it to constantly strive to develop ever more ways to fulfill the evolving needs of customers. Whenever a new challenge is encountered, the company’s executives and concerned staff pull together to focus on coming up with a positive solution that is satisfactory to everyone involved. Using every available means, the staff keeps in close contact with customers in order to build and maintain good relationships. Information is provided by phone, mail and e-mail, birthday cards are sent, and such activities as “Kubota Day” and the “Customer Thank You Concert” are organized.
President’s Message Mrs. Siriporn Leenawatthana, the President of Kubota Kamphaeng Phet (Hua Heng Lee) states “I hope to see Kubota continue to offer an ever wider range of quality products so that Thai farmers experience higher yields that contribute to increasing their income”. Mrs. Siriporn Leenawatthana and her family.
Wales
Mr. Vaughan Davies, Managing Director J. Davies & Son Gwastod Abbot New Inn, Pencader Carmarthenshire, Wales SA39 9AZ URL: www.jdaviespencader.co.uk Established: 1946 Main Product Lines: Agricultural Machinery including Kubota tractors and mini excavators Name: Dealership:
The son of the founder of J. Davies & Son, Vaughan Davies has been married to Barbara for 40 years. The couple’s son, Gary, is a partner in the family firm while their daughter, Gaynor, follows a career in media. In addition to these two offspring, the couple has five grandchildren. In his spare time, Vaughan enjoys rugby and shooting. Mr. Vaughan Davies
From Then to Now An agricultural contractor at the time, John Davies founded J. Davies & Son in 1946. In the years that followed, the firm expanded its business first to the sales of hay and straw, and then to selling and repairing agricultural machinery. Vaughan Davies took over the company in 1967. In 1987, Vaughan’s son, Gary, joined the firm and in 1992 became a partner. Becoming a Kubota Dealership in 2005, J. Davies & Son today caters not only to agricultural needs but also to those of the construction, ground care, and municipal industries. In addition, it has sub-dealers located all over West Wales.
The Kubota Connection Customer evaluation of the Kubota products on offer is quite positive. In fact, there is a feeling that “if it is Japanese it must be good”. When compared to competitors’ products, the advantages of the Kubota brand are considered to be exceptional product quality, reliability, and comprehensive design. In addition, customers are pleased with the excellence of maintenance and service provided by this family oriented firm. At J. Davies & Son it is stated that “The keys to success are customer satisfaction and providing the best After Sales Service possible”. Contributing to making this happen is the fact that Kubota innovation and
The main entrance of the J. Davies & Son dealership
Kubota tractors on display at J. Davies & Son
resourcefulness keeps it well ahead of its competitors. In addition, the dealer support provided by Kubota contributes to remaining on the leading-edge of sales. The large volume of positive customer feedback received highlights the fact that Kubota has a clear and deep understanding of the marketplace. In the realization that all customers are different and through the development of a realistic understanding of their needs, J. Davies & Sons has been able to build and maintain good relationships with them. According to Vaughan Davies, “We are able to grasp the immediate and emerging needs of our customers as a result of keeping a close eye on the industry and by developing an acute awareness of the type of applications in our area.”
From Kubota Engine America Corporation (KEA) in the USA KEA Assists with Haiti Relief Effort
KEA Staff with the generators prior to being shipped.
Kubota and Kubota affiliated firms in the United States and Canada – including Kubota Tractor Corporation (KTC); Kubota Credit Corporation (KCC); Kubota Manufacturing of America Corporation (KMA); Kubota Industrial Equipment Corporation (KIE); Kubota Engine America Corporation (KEA); and Kubota Canada, Ltd. (KCL) –donated cash, equipment, and supplies to the Haiti relief effort. In addition to its financial involvement, KEA donated some computers and was responsible for preparing the 12 generators donated by Kubota to make sure that they would operate immediately and flawlessly as soon as the key was turned. In fact, those generators have been in use twenty-four hours a day since they were received.
KEA’s Green Initiative
The KEA head office
Taking Kubota’s Global Slogan – “For Earth, For Life” – quite seriously, KEA is acting positively to protect and sustain the environment. To cut down the use of electricity, for example, it has replaced all of the light switches at its head office in Lincolnshire, Illinois, with automatic sensors that shut off the lights if there is no
occupancy in that area after a regulated amount of time. In addition, all of the light bulbs in the warehouse have been replaced by ones that are more energy efficient while yet providing all the brightness necessary for the job-at-hand. To reduce the amount of waste, KEA has started a company-wide recycling program for paper, aluminum cans, and metal scrap – items collected on a weekly basis. The most noticeable change, however, resulted from planting more flowers, shrubs, and trees to beautify the grounds and providing bird feeders that attract an enhanced variety of feathered friends. It should be noted that the addition of over 50 trees has contributed to cleaner air and reduced ozone levels in the surrounding area.
The Kubota presence in advertising media around the world
Country: USA Company: Kubota Engine America Corporation (KEA) Media:
The Kubota Engine America Corporation (KEA) has released two ads celebrating Kubota’s 120th anniversary. The main focus of these eye-catching ads is to convey the fact that Kubota has – throughout its history – continually been striving to provide quality products that are both user- and environmentally-friendly. As the world becomes ever more aware of the need to actively protect the environment, Kubota continues making such a consideration one of its ongoing top priorities.
Trade Magazines
KUBOTA GLOBAL UPDATES
BAUMA 2010
From Germany
In Munich from the 19th through the 25th of April, BAUMA 2010 – the International Trade Fair for Construction Machinery, Building Material Machines, Construction Vehicles and Equipment – welcomed 3150 exhibitors from 53 countries along with well over 415,000 visitors from around the world. Construction machinery on display by Kubota Baumaschinen GmbH (KBM) consisted of fifteen mini excavator models – including the new KX057-4 which was released in the autumn of 2009 – along with two new additions to the U-Series – Models U55-4 and U48-4. These outstanding Kubota products especially appealed to visitors for their exceptional versatility is made possible in part by the ability to attach a variety of attachments. As the positive trend toward economic recovery arises, Kubota is continuing its sales expansion activities for these new mini excavators to further contribute to customer satisfaction. The display of Kubota Diesel Engines by the Engine Division of Kubota (Deutschland) GmbH (KDG) focused on “Solid Quality” as well as “Common Rail Technology”.
▲Kubota on display.
The 36th FIMA 2010
From Spain
Taking place biannually, Feria Internacional de la Maquinaria Agricola (FIMA) is the largest and most prestigious agricultural machinery show held in Spain. In 2010, the 36th FIMA was held in Zaragoza from the 9th through the 13th of February. Exhibiting an extensive lineup of Kubota products – including the M130X tractor which was introduced in Europe earlier this year – was Kubota España, S.A. (KES). The Sales Managers of Kubota’s four major distributors in Europe also visited the show and held a meeting to discuss sales plans for M-Series Tractors in Europe.
▲Visitors crowd the Kubota booth to view the outstanding products on display.
AgriPan Celebrates Affiliation with Kubota On the 25th of June 2010, AgriPan – the Kubota Distributor in Greece – celebrated the 30th anniversary of its affiliation with Kubota. Special guests attending the ceremony marking this auspicious occasion were Mr. Makoto Itoh, Deputy Counselor of the Japanese Embassy in Athens, as well as representatives of the Kubota Corporation – Mr. Tetsuji Tomita, Representative Director and Senior Managing Executive Officer, and Mr. Hiromi Nakanishi, General Manager of the Tractor Export Department. Other important guests included local Greek dealers who expressed satisfaction with the remarkable growth Kubota has achieved to make it the leader in the country’s tractor market. In his remarks, Mr. Tomita told those gathered that “The unique landscape of Greece provides various places to test tractors. In fact, we at Kubota believe that tractors approved in this country will be successful all over Europe. Examples include the M-Series that did not initially fulfill European requirements. However, testing in Greece while being advised by AgriPan’s President, Mr. Panteleimonitis, made it possible to overcome that problem. Kubota Tractors have earned the acceptance of professional farmers so that now more than 3,000 M-Series tractors are sold in Europe, whereas 10 years ago total sales were less than 100. I am very proud of Agripan and its dealers for leading the tractor market in Greece by making it possible for Kubota to earn the No.1 market share.
Moto Mart S.A. 30th Anniversary Celebration In 2010, Moto Mart S.A. observes its 30th anniversary as the exclusive Kubota distributor in Colombia where Kubota Tractors lead the market. In commemoration, a cocktail party was held on the 22nd of July at the International Business, Fairs and Exhibition Centre in the city of Bogota. In his greetings to those attending the party, Mr. Jaime Echeverri – Moto Mart’s General Manager – expressively stated that “Without Kubota’s loyalty, support, and exemplary dedication to business, it would not have been possible to achieve first place in tractors sales in Colombia”.
▼Guests at the 30th Anniversary celebration.
From Greece
▲Mr. Tomita presents this golden Japanese folding screen to AgriPan.
bia From Colom
▲At the 30th anniversary celebration.
SKC Established On the 2nd of August 2010, The Siam Kubota Industry Co., Ltd. (SKI) and Siam Kubota Tractor Co., Ltd. (SKT) united to become a whole new organization – SIAM KUBOTA Corporation Co., Ltd. (SKC). The ceremony commemorating the birth of SKC took place in Bangkok on the 16th of August. Top executives in attendance from the Kubota Corporation were Mr. Yasuo Masumoto, President, and Mr. Tetsuji Tomita who is Representative Director and Senior Managing Executive Officer. Other VIP guests included Mr. Kan Trakulhoon, President and CEO of SCG (Siam Cement Group), and Mr. Damri Tunshevavong, President of SCG Investment. In his greetings, SKC President Mr. Masatoshi Kimata stated that “SKC undertakes the responsibility for sales that were previously handled by SKI as well as for the production of Kubota Tractors and Combines that was formerly the task of SKT. Looking to the future, efforts will be made to develop SKC into a core firm not only for the Thailand market, but also for Kubota’s agricultural business in the Asian market”.
Training Session for MX-Series Tractors
From Thailand
Mr. Kimata greets attendees of the commemorative ceremony.
apan J m o Fr
Prior to the introduction of MX-Series tractors to the Australian market in September 2010, a training session related to Models M100X, M110X, M126X and M135X took place from the 5th through the 9th of July this year at the Sakai Plant Training Center. The participants were Mr. Ross Torrisi and Mr. Adam Mason –representatives from Kubota Tractor Australia Pty Ltd. (KTA) – and Mr. Daniel Magill representing C.B. Norwood – the Kubota distributor in New Zealand. The agenda also included the Common Rail Engine newly introduced into their market.
(From R) Mr. Torrisi, Mr. Mason, and Mr. Magill at the training session.
SKMT “First Pouring” Ceremony Siam Kubota Metal Technology Co., Ltd. (SKMT) – a subsidiary of SIAM KUBOTA Corporation Co., Ltd. (SKC) which is itself a joint venture between the Kubota Corporation and SCG (Siam Cement Group) was established on 25 December 2008. Its role in the promotion of the agriculture business in Thailand which is experiencing increased mechanization is to cast such parts as engine blocks and transmission cases for mounting on locally produced Kubota Products. Of interest is the fact that the Kubota Corporation originally began 120 years ago as a foundry manufacturing castings On 17 August 2010, SKMT held its “First Pouring” ceremony witnessed by a large number of guests including Mr. Yasuo Masumoto, President of the Kubota Corporation, and top executives from SCG (Siam Cement Group) including Mr. Kan Trakulhoon who is President and CEO. Looking to the future, SKMT is now making the necessary preparations to commence mass-production by the end of 2010 at its plant located in Phanom Sarakham in the east of Chachoengsao Province in central Thailand. Its ambitious goal is to apply the energy and wisdom of its employees towards becoming the foremost foundry first in Thailand, then throughout Asia, and eventually in the whole world.
From Thailand
Participants of the SKMT “First Pouring” ceremony.
IN THE NEXT EDITION In issue #94 of the Kubota Times to be published at the end of March 2011, articles for “Kubota Global Updates” will include: ● Kubota
Canada Ltd. (KCL) Celebrates its 35th Anniversary 3rd International Rice Congress (IRC) For the first time ever, Kubota will participate in the IRC which... ● and others submitted by members of the Kubota Global Family. ● The
KUBOTA TIMES Kubota In-Company Staff Creative Staff: Sunrise Proper Co., Ltd. Kazuya Takehisa / Akiko Uchida / Jun Akimoto: Editor: Tatsuo Miyoshi Farm & Industrial Machinery International Planning & Control Department Writer: Paul Faust Sahori Kamiya / Akiko Sasayama / Maki Yanagi: Design: Kazuko Iwamoto Tractor Export Department. Kae Nishimura: Engine Global Marketing Department Kubota Times Yuta Motegi: Construction Machinery Dvision FIM International Planning & Control Department Mai Tanaka: Farm Machinery Dvision KUBOTA Corporation Mitsuhiro Mitsuhashi: 2-47, Shikitsu-higashi 1-chome, Naniwa-ku, Osaka, Kubota Farm & Industrial Machinery Service Ltd. Japan 556-8601 Tsukasa Wada: Fax: 81/6/6648-3521 E-Mail:
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