SALES DOCUMENT MODEFABRIEK 02 DISTRICTS 03 PARTICIPATION 04 EXTRA 05 COMMUNICATION 06 FACT SHEET 07
@modefabriek
INTERNATIONAL / fashion trade event / AMSTERDAM / modefabriek.nl
MODEFABRIEK INTERNATIONAL FASHION TRADE EVENT Twice a year, fashion professionals throughout the Netherlands and around the world make their way to Amsterdam to get inspired for the new season.
AMSTERDAM FASHION TRADE SHOW Modefabriek is internationally known as, ‘The Amsterdam Fashion Trade Show’ and enjoys an excellent reputation as a creative, trendsetting and high-end event. Fashion discipline, innovation and creativity are in the dna of this organisation. Developments in the industry, market and media, as well as in the stock exchange, are followed closely and translated directly into practice. Modefabriek aims to inspire and surprise each and every season, with focus on attention to service and design, a distinctive and up-to-date segmentation and a broad programme. This means Modefabriek is so much more than fashion alone. Design, art, food, photography, media and music – you’ll find it all at Modefabriek.
IDENTITY MODEFABRIEK The very first edition of Modefabriek was hosted at the Amsterdam based Westergasfabriek in 1996, with 27 labels. Modefabriek introduced a new tradeshow concept, never seen before in Europe, using open and uniform stand structures, specially designed for Modefabriek. With a clear ‘Dutch Design’ signature and lots of attention to decoration, furnishing and stand construction. A stylish, atmospheric show was born. Since then, Modefabriek has expanded into the platform with more than 600 national and international labels from the middle and high segments of the fashion market. The show concept is always being renewed and adapted to the new needs of the times, every single season.
INTERNATIONAL / fashion trade event / AMSTERDAM / modefabriek.nl
02
DISTRICT
A
DISTRICTS
DISTRICT
B
Modefabriek offers 4 districts that are differentiated by lifestyle, image and distribution, which creates a surprisingly clear overview for exhibitors and visitors.
A
DISTRICT
B
DISTRICT
C
DISTRICT
D
ENTRANCE
DISTRICT
On Trend, Snazzy and Glamorous, Laid Back and Up Beat, this is the place for Fast Moving Fashion for Men and Women District A is where the largest part of the fashion audience is represented by accessible, on trend, fast moving fashion and accessory brands for men and women, from young adult and up. This is where all retailers big and small will find fashion savvy and commercially potent offerings.
DISTRICT
C
ENTRANCE
D
High Identity, Upper Edge and New Generation Leaders in Global Denim and Streetwear Fashion District B is where you’ll find your fashion forward denim aficionado’s, revalued craftsmanship and re-imagined heritage brands. Streetwear’s finest all grown up and embracing the new kids on the block, this is a district infatuated by a brand new generation of creative entrepreneurs.
DISTRICT
Premium Quality, Contemporary Classics and Cosmopolitan Fashion Brands for Style Savvy Men and Women District C combines the best in high-end international fashion from cosmopolitan boutique style womenswear to contemporary classic menswear, both for business and leisure. A stylish trendsetter playground of sophisticated elegance, city smart style and advanced must haves.
The Future looks Bright with Sustainable Fashion options at Mint and a Smart selection of New Business Ideas District D houses those forward fashion labels made with respect for people and the environment, gathered under the MINT umbrella, to inspire a fashion industry that is both happening and harmless. District D, being all about positivity and innovation, is also the place to discover the latest retailer trends, tools and know how to up your game in the fashion business.
INTERNATIONAL / fashion trade event / AMSTERDAM / modefabriek.nl
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PARTICIPATION Modefabriek offers a full service concept or ‘space only’ where you can choose and build your own custom stand structure.
FULL SERVICE CONCEPT Modefabriek offers a full service concept. All stands include walls, lighting, shelves, rails, tables and chairs. The exposition has open, uniform fixed stand structures. The full service concept comprises - Indicated square meter exhibition floor - Walls & the wall can be used as storage - Table and chairs (upon request) - Shelves and rails (upon request) - Standard lighting - Electricity up to 300 Watt - Stand cleaning on Saturday - Breakfast-, lunch- and coffee catering (based on m2) - One parking ticket (valid for both fair days) - Standnumber sign on the booth - Detailed listing of label on website www.modefabriek.nl - Administration fee THE FOLLOWING STAND RATES ARE IN EFFECT FOR 2016 10 m2 € 3.295 30 m2 € 7.885 15 m2 € 4.230 40 m2 € 10.355
SPACE ONLY Create your own stand structure. THE CUSTOM STAND STRUCTURE comprises - Indicated square meter exhibition floor - One parking ticket (valid for both fair days) - Standard lighting
- Stand cleaning on Saturday - Breakfast and lunch catering (based on m2) - Detailed listing of label on website www.modefabriek.nl
- Administration fee THE FOLLOWING STAND RATES ARE IN EFFECT FOR 2016 40m2, 50m2, 60m2 € 235 per m² 70m2, 80m2 € 225 per m² 90m2, 100m2 € 215 per m² >100m2 € 205 per m²
PARTICIPATION If you are interested in participating in the next edition 24 & 25 January 2016, you may complete and submit an application via the website. This form is automatically sent to our selection team. This team monitors the quality of the offerings at the show. Definitive registration occurs after the selection team approves. For more information about stand concepts and possibilities at Modefabriek, feel free to contact the sales department on 0031 (0) 20 4421 960. INTERNATIONAL / fashion trade event / AMSTERDAM / modefabriek.nl
04
EXTRA
As the world of retail is changing rapidly, it takes effort and time to keep up to date. Our honoured speakers offer you their insights and knowledge. So take your time and get a grip on the future!
Programme & seminars Learn from the best, shop till you drop, get inspired and meet new people.
INTERNATIONAL / fashion trade event / AMSTERDAM / modefabriek.nl
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COMMUNICATION The communicational channels of Modefabriek are distributed both nationally and internationally. The media that are being used, consist both national and international trade publications but also consumer press. Moreover, 4.000 catalogues are distributed each edition. Invitations and news updates are sent to all retailers and trade/consumer press in the Netherlands as well as to all contacts abroad.
news
www
WEBSITE
ONLINE PLATFORM
NEWSLETTER & press releases
MODEFABRIEK INVITATIONS
The latest news on exhibiting labels, special events, photos & films, seminar programme, modefabriek’s publications archive and press releases.
At the brand platform modefabriek-online, brands can present their brand information, newest collections and campaign images online to retailers all over the world, 24/7. There is also the possibility to schedule a ‘meet & greet’ during Modefabriek beforehand.
Newsletters send to 600 fashion labels and visitors database of 17.000 email adresses. Press releases & trade news send to (inter)national fashion and trade press.
26.500 circulation per edition, 700 exclusive press invitations addressed to (trade) press and fashion editors around the globe.
FLOORPLAN
campaigns media partners
SOCIAL MEDIA
This consists the total list of participating labels and special events, circulation: 6.000
ELLE, Harper’s Bazaar, Collezioni, J’N’C, FashionUnited int., Grazia, Link, L’Officiel, Marie Claire, Metro Mode, Prestage, Textilia, Cosmopolitan, Sportswear International, Style in Progress, TextilWirtschaft.
facebook.com/modefabriek twitter.com/modefabriek vimeo.com/modefabriek instagram.com/modefabriek #modefabriek
INTERNATIONAL / fashion trade event / AMSTERDAM / modefabriek.nl
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2% 49%
2%
28%
Rest of Europe Germany Other outside of Europe United Kingdom Italy Spain Rest of Europe Other outside of Europe
25 2
FACTS & FIGURES 36%
28%
PRICE CATEGORY High Middle-High Middle 68% is a senior manager or The visitors of Modefabriek represent 36% 37 different countries. 7% Middle-Low 73% owns a shop or is executive, another 19% has an advisory role in decision PRICEmaking. CATEGORY Low High
NATIONA VISITORS Nation Interna
10%
VISITOR PROFILE JULY 2015
NATIONA VISITORS Nation Interna
10%
working in a department store, chain or franchise store. 52% focuses on middle - high Middle-High segment. 51% is the owner, head of buying or1%executive of the company. 3%
7%
3%
Middle Middle-Low Low
1%
90%
DEMOGRAPHIC PROFILE52% 8%
7%
11% 52%
5% 4%
8%
3%
7%
11%
2%
15%
5%
2% 1% 4% 3% 2%
15%
2% 25%
1%
15%
25%
10%
11% 15%
6% FUNCTION DEMOGRAPHIC PROFILE 14% 4%
10%
11%
3% 6%
1%
14% 4% 3% 1% 51%
DUTCH VISITORS DIVIDED PER REGION Noord-holland Zuid-holland Noord-brabant DUTCH VISITORS DIVIDED Gelderland PER REGION Utrecht Noord-holland Overijssel Zuid-holland Limburg Noord-brabant Friesland Gelderland Drenthe Utrecht Zeeland Overijssel Groningen Limburg Flevoland Friesland Drenthe Zeeland Groningen PROFILE VISITORS Flevoland Owner Management Buyer Shop employee PROFILE VISITORS Sales Owner Stylist Management Marketing / communication Buyer Trend watcher Shop employee Sales Stylist Marketing / communication Trend watcher
90%
PROFILE Store(s Wholes Online Manufa PROFILE Import Store(s Other Wholes Online Manufa Importe Other
5% 4% 3% 5%
1% 4% 3% 1% 13%
73% 13% 19%
DECISIO Yes Indirec No
73%
19% 13%
DECISION Yes Indirec No
13% 68%
68%
51%
ORIGIN INTERNATIONAL VISITORS 12% 5% 2% 2% 49%
2%
COUNTRY OF ORIGIN FOREIGN VISITORS Belgium Germany United Kingdom Italy Spain Rest of Europe Other outside of Europe
25 26
28%
36%
PRICE CATEGORY High Middle-High Middle 7% Middle-Low INTERNATIONAL / fashion trade Lowevent / AMSTERDAM / modefabriek.nl 3%
1%
10%
NATIONA VISITORS Nation Interna
07
