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European Platform On Mobility Management www.epomm.org

MOBILITY MANAGEMENT FOR PUBLIC TRANSPORT

Impact of MM

Individual marketing

The choice traveller

Mobility for all

Most and Tapestry

Gothenburg

Netherlands

Sheffield

France

The Netherlands

Flanders

Austria

United Kingdom

Sweden

Italy

DEAR EPOMM-READER, This issue of the EPOMM Newsletter is looking at how mobility management can contribute to the promotion and quality of public transport services. Gothenburg tries to serve its (potential) public transport users in a better way by making use of individual marketing strategies. Flanders tries to do the same by offering dedicated travel formulas and season tickets for specific target groups such as young people and seniors. The public transport companies in the Netherlands have discovered the potential of the ‘choice traveller’, who has the ability to choose between public transport and the

private car. Sheffield in the UK then, looks into social transport services that complement standard public transport supply. You can read more about these examples on pages 4-5. Also it is high time to further investigate the actual impact of mobility management in terms of changing travel behaviour. The large scale European project MOST – Mobility Management Strategies for the Next Decades – has been successful in developing and applying monitoring and evaluation tools that can be used across

different settings. The TAPESTRY project looks into the effects of different travel awareness campaigns. Professor Peter Jones from Westminster University tells you all about it on page 3 of this newsletter. Finally we inform you on new European funding opportunities and serve you the latest news from the world of mobility management. Enjoy the reading! The EPOMM team February 2003

ECOMM 2003 From 21 to 23 May 2003 the seventh European Conference on Mobility Management will take place in Karlstad, Sweden. The central theme for this year is ‘managing transport demand to attain sustainable development and economic effectiveness – why and how?’.

Car use is growing steadily and has negative consequences such as pollution and daily traffic congestion. Statistical forecasts show that the demand for passenger and freight transport is still increasing. The conference will investigate how mobility management can help to break the link between economic growth and transport growth. It will look into the new forms of co-operation that are required to introduce mobility management in the early phases of the planning process and the new structures, forums and meeting places that need to be developed. On 21 May excursions related to mobility management will be organised in Gothenburg, Stockholm, Karlstad, Lund and Oslo, followed by a welcome drink and buffet. The following two days (22 May and 23 May) will have plenary sessions (MM in Sweden, the EU view, MOST project, congestion charging schemes, conclusions and the future, …) and in total 15 workshops dealing with for example marketing, monitoring and evaluation, interaction between land use and transport planning,

public transport, carpooling and carsharing, new partnerships, benchmarking and MOST project. On 22 May a social evening programme (dinner and dance!) is foreseen. An exhibition will show projects and products of several European organisations. The call for papers for ECOMM closed at the end of November with around 120 proposals. All contributions were evaluated by the International Programme Committee of experts and the best ones selected. The detailed programme of the conference, with the plenary sessions and workshops is available now.

For

more

information,

ECOMM 2004 The EPOMM Board has chosen the host city for ECOMM 2004. The 2004 edition of the conference will take place in Lyon, France! The theme of the conference will be: ‘Transition strategies for sustainable mobility in an urban area - Review and prospects based on European experiences’. Contactperson is Corinne Tourasse, e-mail: [email protected]

Concept & Editing: Evelyne Sauvage, Veerle Beyst (Langzaam Verkeer), Karen Vancluysen (ACCESS – Eurocities for a New Mobility Culture) Design & Layout: Adi Hirzer, Johannes Gellner (Austrian Mobility Research) Thanks to: Caroline Almgren, Michael Glotz-Richter, Ian Jenkinson, Peter Jones, National Focal Points

2 EPOMM NEWS 7/03

please

visit

www.epomm.org, or www.karlstad.se/ecomm.

THE IMPACT OF MOBILITY MANAGEMENT Monitoring and evaluation are increasingly recognised as important parts of mobility management projects. On the one hand, it is necessary to provide results for the funding partners and policymakers involved, on the other hand it is important to develop a standardised monitoring & evaluation framework that enables a common understanding of why the impacts of mobility management vary in different circumstances. The European research and demonstration project MOST (Mobility Management Strategies for the Next Decades) has just come to an end and one of its goals was precisely to develop impact assessment tools for the still fairly new discipline of mobility management. Another European project called TAPESTRY is looking into how effective communication programmes or campaigns can be developed to support and encourage sustainable travel behaviour. We talked to Professor Peter Jones from the University of Westminster, who is involved in both projects.

For years it has been said that MM needs tools to measure its impact. Does the outcome of MOST answer this need? Yes, MOST has been successful in developing and applying monitoring and evaluation tools that can be used across different settings. These include different types of activities (health, education, etc.), target groups (e.g. children, tourists), and different cultural settings. In addition to quantitative measures of output, it has also applied a quality management tool focusing on process, that has helped to achieve an understanding of the barriers and supportive factors for MM. How should the MOST monitoring & evaluation toolkit be used? The monitoring & evaluation toolkit (MET) was designed to ensure that all the partners within

MOST followed the same set of step-by-step guidelines for collecting, monitoring and evaluating their data. However, the MET is more than just a passive assessment procedure; it can help the user to define the objectives of his MM approach, to choose instruments and services, and to make a decision on the groups being targeted. Thus, the MET should be applied to MM projects at the earliest opportunity. It should be seen as a working aid or a set of guidance notes for future mobility managers.

not aware of how attractive the alternatives can be. By providing information and motivation, a typical household’s car use can be reduced by 10-20%. The patronage of new rail lines can also be substantially increased by well-targeted marketing initiatives – given an underlying community support for the scheme.

What does the evaluation of the demonstration projects in MOST teach us in terms of the impact of MM? Many of the projects were able to identify real impacts, in terms of changes in travel behaviour: · tourists can be motivated into using alternative modes of transport when good access is provided. Public transport can be an attractive alternative to the car when there are dedicated tourist bus lines (combined with improved facilities for easy intermodal transfer); · given local MM support, residents of car-free residential areas can manage most of their everyday mobility by bicycle or public transport, relying on car-sharing for any exceptions; · comprehensive city wide mobility plans can create a sustainable mobility-friendly atmosphere, resulting in reductions in car use (-1% for the whole city). Four partners were able to achieve significant reductions in car use at local sites - ranging from 12 to 16 %. In most cases, the long-term impacts have yet to be assessed. MM is about influencing travel behaviour. Awareness raising campaigns are very important in this respect. What does the TAPESTRY project hope to bring about? TAPESTRY is designed to develop a better understanding of the role that campaigns can play in changing travel behaviour. 15 different campaigns are being tested throughout Europe. By analysing their results, as well as the way in which they were developed and designed, we hope to be able to produce some helpful guidelines for local authorities and others on how to design and assess successful campaigns. According to some people it is an illusion to think that campaigns can actually lead to change in travel behaviour. This is a common but ill-founded belief. No type of campaign can deliver changes in behaviour unless there is a minimum level of infrastructure in place to support public transport, cycling or walking. But, where this is in place, studies have shown that many people are

TAPESTRY has developed a common assessment framework for campaigns. The Common Assessment Framework (CAF) was developed to enable all the TAPESTRY case studies to measure their campaigns in a consistent manner. It sets out a methodology for assessing the whole process or ‘lifecycle’ of a campaign, including defining the objectives, recording the costs, monitoring how it is managed, recording the design process, as well as the outputs and outcomes. A key element of the CAF is the incorporation of a model called the ‘Seven Stages of Change’. This sets out the different stages towards changing travel behaviour, from being aware of the problems caused by car use, to accepting a level of personal responsibility for those problems, having a positive perception of the alternatives and making a choice to using a sustainable mode next time a certain journey is made. The model has been used to develop some common questions to measure the impacts of a campaign. These have been used by each of the case studies in questionnaires ‘before’ and ‘after’ their campaigns. We look forward to hearing about the results!

More information: http://mo.st, www.eu-tapestry.org

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BUZZY PASS Since 2001 the Flemish public transport provider De Lijn (trams/buses) has been radically simplifying its pricing policy. The main aim is to put an end to the different types of season tickets. One important step was the introduction of the Buzzy Pass, a new season ticket for youngsters. The Buzzy Pass is an integrated pass for people younger than 26 for unlimited travelling through Flanders by bus and tram, on weekdays, evenings and weekends. The introduction of the new travel card has resulted in an increase of the number of season tickets for youngsters with 40%, compared to 2000. The success of the Buzzy Pass is due to the quality and attractiveness of the offered product, but also results from the huge and welltargeted campaign that accompanies the travel card: a separate corporate image was created for the Buzzy Pass with posters, folders, a Buzzy

website, Buzzy Magazine, advertisements, TV, radio and cinema commercials etc. 600 Flemish schools were contacted. Home-to-school trips remain the most important for Buzzy-users, but at the same time the number of trips for shopping and leisure purposes has increased. In other words, youngsters also use the trams and buses of De Lijn during their free time, which is a conscious choice. Parents are thus relieved of their ‘driver-duties’, and young people become more independent. Last year (1 July 2002) De Lijn also introduced, along the same line, a season ticket called the ‘Omnipas’ for travellers between 25 and 65 years old, and since 1 January 2003 all seniors (above 65) travel for free with the Omnipas 65+. More information: www.delijn.be or www.buzzy.be

MORE TRAVELLERS CHOOSE BETWEEN CAR AND PUBLIC TRANSPORT Openbaar Vervoer Reisinformatie (Public Transport Travel Information) in the Netherlands, also known as 9292, is the independent cooperative organisation of all Dutch public transport companies. It gives fast and up-todate door-to-door travel advice for all kinds of public transport. National research shows that the share of ‘choice travellers’ (people who can choose between the car and public transport) has grown from 26 to 42 % over the last 10 years. Therefore 9292 aims to focus more on advice, which compares a car trip with a public transport trip, including data on works, weather and parking conditions.

Combining car and public transport

Choice Traveller

According to 9292, the growth in the share of choice travellers, and thus potential public transport users, is mainly due to congestion and parking problems for car users, rather than a result of the quality of public transport: car users are more or less forced to look for alternatives, for example combining car and public transport (by car to the station and by train to the city). The organisation has already addressed this trend by developing the first edition of the free Parking+Travelling guide. The information and possibilities of this trip planner will be gradually extended in the coming years.

The national market research shows that car users can be divided into four categories: choice travellers (45 %), devoted car users (31 %), permanent public transport users (20 %) and cyclists and pedestrians (4 %). 9292 mostly aims to serve the choice travellers and permanent public transport users with innovative services such as up-to-date travel advice on company websites, personal SMS messages on disruptions in public transport, travel advice from station to station and personal travel advice on the road. More information: www.9292ov.nl

MOBILITY CENTRE THROUGHLY INVESTIGATED For the first time in Austria (and possibly in Europe) a thorough research of the effects of a mobility centre on customer behaviour is being carried out in the mobility centre in Graz. This is no easy task, as the behavioural change (e.g. choice of sustainable mode instead of solo car drive) happens after the customer has received the required information. Also, the change might occur just once, or be a lifelong decision. The research is financed by Austrian Mobility Research and the STVG-Styrian Traffic Association and supervised by the Institute of Sociology of the University of Graz. Surveys are ongoing, the report will be published in Summer 2003. More information: www.mobilzentral.at

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INDIVIDUALISED MARKETING IN GOTHENBURG In 1998-1999 50 % of the households in the Majorna and Torslanda areas of Gothenburg, which are very different with respect to demography and geography, were contacted in order to see the effect of individualised marketing in two areas that differ so much. A before study had already revealed a public transport market share of 27 % in Majorna, whereas the corresponding figure for Torslanda was only 8 %. Over 10 000 households equalling some 20 000 people, were contacted, which resulted in the distinction of 3 basic groups of households: regular users (R), interesting/interested households (I), and not interesting/interested households. The R and

I groups were offered more information about the availability and different possibilities and advantages of public transport. The ones in need of more information were provided with the details they wanted. The I group also had the possibility to try the service for 30 days. In 2000 then, 10.000 households of Örgryte were contacted. This time, public transport information was combined with information on walking and cycling. Again, R and I groups received more information and the I group was offered the possibility to try the service for 30 days. Group I people with interest in walking and cycling received personal invitations to

‘start-to-walk’ and ‘start-to-cycle’ activities. Looking at the results of both individual marketing actions, it becomes clear that the market share for green modes increased from 53 to 59 %. The number of activities and trips per person and per day remained unchanged. This shows that IndiMark did not change people’s need for transport, but that it did lead to a change in transport behaviour. It also became clear that in order to reach the goal of reducing car trips, information on all green modes should be offered at the same time. For more information, contact: Västtrafik, [email protected]

MOBILITY MANAGEMENT INTO GUIDELINES A new committee has been founded within the Austrian research association for road and transport - Forschungsgemeinschaft Straße und Verkehr, FSV. It will focus on Mobility Management issues and develop guidelines that shall be included in the FSV collection of regulations for road construction. The committee will first elaborate on the

implementation of HOV-lanes, taking into account infrastructure issues as well as safety, signage and accompanying communication. Later on, working groups will develop guidelines on how to introduce mobility management in smaller cities, how to set up mobility or traffic management centres and how to implement mobility management in companies.

The committee consists of members of the FSV, being representatives of city departments, traffic planners and consultants working in the field of transport and mobility management. Chair of the committee is Michael Meschik of the University of Vienna (Institute for Transport Studies). Contact: [email protected]

SHEFFIELD TRANSPORT BROKERAGE PROJECT Sheffield has a very diverse range of transport needs. Its public transport system is modern and reliable and the Supertram light rail system has had a significant impact on modal shift. For mainstream public transport users the situation compares favourably with other major cities in the UK. However there is another level of transport provision that exists alongside the traditional public transport. These so-called ‘Social Transport Services’ are operated by a local NGO - Sheffield Community Transport (SCT), Sheffield City Council (SCC) and the Health Authority (HA). They all provide prebooked transport for those who otherwise might be excluded from participating in society for a variety of reasons.

the introduction of new, low-floor buses, are still often unable to get to bus stops. The City Council provides dedicated transport for their clients in the Social Services and Education Departments who have reduced mobility and the Health Authority provides transport for out-patients and others needing to access health services.

SCT has traditionally provided collective transport for local community groups such as parent and toddler groups or luncheon clubs for older people who have difficulty using public transport. The organisation also provides dedicated transport services for people unable to use public transport through, for example, disability. Many wheelchair users, despite

At the minute, though, there is no co-ordination between the different Social Transport Providers. The brokerage project aims to address this by establishing a ‘one-stop shop’, which will manage the demand for Social Transport Services across the city. There are different levels at which such a scheme can be introduced, ranging from very low level

informal vehicle sharing arrangements up to a fully-fledged mobility management scheme which is the eventual aim of the project. This also allows people to use existing public transport where it is able to meet their particular needs. SCT believes that with good will on the part of all transport providers and with IT fleet management tools, the time is right to introduce the concept of brokerage. It will improve services not only to the more ‘traditional’ passengers but it will address the growing demand for such services from people who need to access new employment opportunities but whose transport needs are not being met by the existing public transport network. The vision is to create a true partnership between transport providers, to overcome institutional and legislative barriers to vehicle sharing and to establish a simple easy-access booking system for Social Transport Services in the city. For more information: Ian Jenkinson, [email protected]

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OPPORTUNITIES FOR MOBILITY MANAGEMENT IN EUROPE THE SIXTH FRAMEWORK PROGRAMME The European Commission has published the first call of the Sixth Framework Programme. The thematic area “Sustainable Development, Global Change and Ecosystems” (1.6) encloses a chapter on ‘Sustainable Surface Transport’ (1.6.2) with research on new technologies and concepts for all surface transport modes such as road, rail and waterborne and transport research aimed at increasing road, rail and waterborne

safety and reducing traffic congestion. Deadline for

submission of proposals for this call

is 15 April 2003. All relevant information (call text, Work Programme, Guide for proposers) is available on CORDIS at: http://fp6.cordis.lu/fp6. The Work Programme of the Sustainable Surface Transport priority area is also available from: www.cordis.lu/fp6/sp1_wp.htm. Another interesting website is: www.welcomeurope.com/thema.asp?id=38

CIVITAS CI ty-VITA lity- S ustainability The CIVITAS initiative was launched under the Fifth Framework Programme in order to support effective and innovative measures to improve urban transport. The EC provided the 19 participating cities from EU and Accession countries with a total of 50 million euro to support the implementation of bold, innova-

tive and integrated measures to improve urban transport. These 19 pilot cities are: Aalborg (DK), Barcelona (E), Berlin (D), Bremen (D), Bristol (UK), Bucharest (RO), Cork (IRL), Gdynia (PL), Graz (A), Göteborg (S), Kaunas (LT), Lille (F), Nantes (F), Pécs (HU), Prague (CZ), Rome (I), Rotterdam (NL), Stockholm

(S), Winchester (UK). The cities have been divided into four groups to work together on specific projects: Miracles, Tellus, Trendsetter and Vivaldi. CIVITAS II will be part of the second call in the Sixth Framework Programme, which will open on 17 June 2003 and will close on 17 December 2003. As the Commission states: ‘CIVITAS II will address ambitious cities which should test implementation strategies for innovative and bold integrated strategy packages of transport policy and fuel/vehicle technology measures that are able to maintain or improve the existing modal split in favour of alternative modes’. Particular emphasis will be put on accession countries and medium-sized cities with less than 500.000 inhabitants. Committed pairs of city-led consortia should submit proposals, with each city being located in a different country. Each pair should consist of a lead site addressing a maximum number of categories of measures and a follower site focussing on one or two categories. One of the defined categories of measures addresses mobility management issues. Recommendations on the impacts of radical change in urban transport policy and the indirect effects on other sectorial policies are the expected outcome of the project. For more information: www.civitasinitiative.org/

INTELLIGENT ENERGY FOR EUROPE The new ‘Intelligent Energy for Europe’ programme of actions (2003-2006) in the area of energy proposed by the European Commission follows the line of European action set in the former Energy Framework Programme (1998-2002). ‘Intelligent Energy for Europe’ will provide financial support to local, regional and national initiatives in the fields of renewable energies (ALTENER), energy efficiency (SAVE), their international promotion (COOPENER) and the new action 6 EPOMM NEWS 7/03

‘energy aspects of transport’ (STEER). Some of the actions in STEER relate to mobility management, more specifically: - the creation of instruments to encourage more energy-efficient and less-polluting transport systems and to modify mobility behaviour (incl. local and urban planning and management) - the development of information, education and training structures; utilisation of results, promotion and dissemination of know-how

and best practices aimed at cleaner, efficient transport systems and modes. In the near future the Commission will draw up a detailed work programme including guidelines and priorities for each specific field, funding arrangements and rules for participation, and an indicative timetable for the calls for proposals and tenders. For more information: http://europa.eu.int/ comm/energy/intelligent/index_en.html

NEWS NEW INTERMODAL OFFER IN BREMEN Bremen has extended the co-operation between Public Transport and Car-Sharing.

Energie-Cités has also published a CD-ROM containing 50 good practice case studies from member cities. For more information contact the secretariat of Energie-Cités at: [email protected]

EUROPEAN MOBILITY WEEK SEMINAR

Besides electronic ticketing in PT and electronic access to Car-Sharing, the Bremer Karte Plus also includes an electronic purse for shopping and enables payment in garages etc. The new allround-card was launched parallel to the international Moses UITP workshop ‘Public Transport and Car-Sharing - together for the better’ (4-5 December 2002 Bremen).

Following a popular German expression for all-round devices it is called ‘eierlegende Wollmilchsau’ (egg-laying wool-milk-sow).

For more information have a look at: www.eierlegendewollmilchsau.com and www.moses-europe.org

GOOD PRACTICE CASES IN EUROPEAN TOWNS AND CITIES Energie Cités compiled a portfolio of about 400 European good practice case studies in sustainable local energy policies from 1995 to 2002, divided into 4 themes: sustainable urban development, urban mobility, energy efficiency and renewable energy. These good-practice cases can be consulted in a regularly updated on-line database at www.energie-cites.org.

On 11 March 2003 the European Mobility Week Conference ‘Sustainable Mobility for All’ will take place at the Palais des Congrès in Brussels. The results of the first European Mobility Week in 2002 will be presented and the European Mobility Week 2003 will be launched. Cities that participated in last year’s event will present their experiences and different European partners will provide guidelines on how to take

55th UITP WORLD CONGRESS The next UITP World Congress will take place in Madrid from 4-9 May 2003, with as central theme ‘the challenges of integration: turning multimodality into seamless mobility’. The changing context of the public transport sector implies continuous improvement and diversification of services to fulfill customers’ needs. The Congress will cover topics such as new relationships between mobility actors, developing more customer-oriented approaches, the emergence of new players, the increasing use of new technologies, etc. The Congress itself will be accompanied by an extensive ‘Mobility & City transport 2003 exhibition’, where manufacturers and service providers from all over the world will display their latest products and innovations in the mobility sector. For more information: www.uitp.com

CAR CLUBS AND CAR SHARE

action. Local authorities across Europe that are interested in joining the initiative are the main target group of the event. The central theme for this year’s European Mobility Week will be ‘accessibility’, as 2003 is the European Year of Persons with Disabilities. For further information and online registration: www.mobilityweek-europe.org

EUROPEAN TRANSPORT FORUM A new independent platform - the European Transport Forum - dedicated to the European transport sector has been launched. This new online information service and membershipbased think tank aggregates information on European transport while offering a platform to all leading players in transport to debate key issues. It will provide updates on the progress of transport policies, debate and legislation within the EU institutions; inform about upcoming events in rail, road, air, and maritime / inland navigation transport; give access to key position papers and statistics and an online database of leading companies, associations, officials and EU institutions in transport, and point to new calls for proposals. Have a look at: www.transport-forum.com

Provision of viable alternatives to the private car is a constant challenge for transport planners in central government, local authorities and those responsible for delivering new housing schemes and council developments. The Car Clubs and Car Share conference (6th March 2003, London), sponsored by the Environmental Transport Association, will focus on how to make the car more compatible with current transport, housing and planning strategies. The conference will cover all topics surrounding car clubs from urban planning, parking and integrating car clubs into the transport network to policy and practical best practice at the ground level. For more information: www.landor.co.uk/ conferences

VELO-CITY The 14th edition of the Velo-City conference will take place from 23 to 26 September 2003 in Paris, with the motto ‘the bicycle is an essential tool for winning the city back’. It includes 5 main topics: facts about bicycle use today; the future, the vision, the aim: a more friendly

city; integrating the bicycle in comprehensive politics; strategies: methods and alliances; and conditions for efficient implementation. For more information:www.velo-city2003.com 7/03 EPOMM NEWS 7

EPOMM SECRETARIAT C/o Eurocities, 18 Square de Meeus,B-1050 Brussels tel: +32 2 5520875, fax: +32 2 5520889, e-mail: [email protected], www.epomm.org

NATIONAL / REGIONAL FOCAL POINTS Austria NEMO, Astrid Wilhelm tel: +43 316 810451-16, fax.: +43 (316) 810451-75, e-mail: [email protected] http://ne-mo.at

Flanders Langzaam Verkeer, Evelyne Sauvage tel: +32 16 239465, fax: +32 16 290210, e-mail: [email protected] www.langzaamverkeer.be

France CERTU, Maxime Jean ttel: +33 472745836, fax: +33 472745920, e-mail: [email protected] www.certu.fr

Italy Associazione delle Città italiane per la mobilità sostenibile, Cristina Sozzi tel: +39 010 5577826, fax: +39 010 5577852, e-mail: [email protected] www.cittamobile.it

Sweden Swedish National Road Administration, Bert Svensson tel: +46 24375170, fax: +46 24375939, e-mail: [email protected] www.vv.se

The Netherlands Vervoermanagement Nederland, Paul Denisse tel: +31 302971495, fax: +31 302971497, e-mail: [email protected] www.vmnl.nl

United Kingdom Cambridgeshire County Council, Kevin Scobell tel: +44 1223 717500, e-mail: [email protected] www.travelwise.org.uk

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