Mobile Broadband Everywhere: Spectrum for Services Wladimir Bocquet Group Spectrum Office, Orange FT Group
[email protected]
Agenda
1 2 3 4 2
Main usages of Mobile Broadband
Growth
Operator perspectives – Orange experience
Conclusion
Orange FT Group: serving consumers in 27 countries Western Europe
Central and Eastern Europe
Africa, Middle East & other
end 4Q 2008 Tunisia
177 M subscribers, of which:
Jordan Egypt
UK Belgium
Poland
Senegal
Luxembourg France
118 M mobile
Slovakia
Switzerland Romania
Moldova
Mali
Niger
Guinea-Bissau Cameroon Guinea Ivory Coast Equatorial Guinea
Central African Republic Kenya Madagascar
12 M fixed broadband
Spain
Vanuatu
also serving corporate in 220 countries and territories
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Mauritius
Dominican Republic Botswana
Mobile Broadband: Opportunities for consumers
user behaviour with Mobile Broadband
consumer needs
serenity voice centric
voice and web majors
voice and advanced web
abundance promise peace of mind / simplicity security and privacy
entertainment
business needs
on demand (content & services) me and my communities from mass media to my media voice centric
voice and remote access
applicationscentric mobility
ethics and involvement responsible purchase CO2 footprint lowering information transparency
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Mobile Broadband: Key Services Application Application Stores Stores quick quick stats stats on on downloaded downloaded apps apps Lagardè Lagardère Active (press - France): 1m apps in 7 months and 32m pages viewed in June 2009 alone
Apple Store celebrated its 1.5bnth application in July 2009: 20bn apps downloaded by 2014
Mobile Mobile portals portals Mobile Internet users and penetration in Western Europe
mobile mobile media media and and Internet Internet access access keeps keeps growing growing in in Western Western Europe Europe
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Source: Forrester Research
Mobile Broadband: Key Services (cont’d) Social Social Network Network Service Service Social networking - one of the main applications -stimulates mobile broadband usage People visiting SNS/Blog
Mobile Mobile TV TV & & Video Video
Video and TV is centred around the new Smartphone TV applications Europe’s 5 biggest market: people who watched TV and/or video on mobile phone ever in a month, June 09
Source: ComsCore
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m|metrics
Mobile Broadband: Key Services Mobile internet and Video/TV traffic will explode in the coming years
the usage per user increases with the performance and usability of devices … and the abundance of offerings
data AUPU in MB/Month
3G
2G 1000
PC card consumer: 623 MB/month PC card business: 189 MB/month IPhone:
100
around 90 MB/month
New user requirements for Mobile Services increase bandwidth hungry
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3G+ & unlimited option: 95 MB/month 3G+ handset: 34 MB/month 3G handset: 12 MB/month
EDGE only handset: 5 MB/month
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Source : Orange France Dec 2007 figures
Lead Lead to to increasing increasing demand demand for for suitable suitable spectrum spectrum 7
Agenda
1 2 3 4 8
Main usages of Mobile Broadband
Growth
Operator perspectives – Orange experience
Conclusion
Growth everywhere: mobile broadband subscription growth IMT with HSPA is a key for Mobile Broadband
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Traffic growth (1/2) The current and future trends mobile traffic forecasts with three scenarios
Core scenario: scenario this is the most likely scenario and assumes that current trends witnessed in mobile markets will continue throughout the forecast period.
Conservative scenario: scenario effect of the crisis and the consumers choose to remain loyal to traditional.
Aggressive scenario: scenario economic downturn has less an effect on data services as consumer demand and attractive pricing schemes fuel higher than expected growth in user and traffic
(in ExaBytes per year)
An exabyte (TB) is equal to 1 million terabytes 10
Traffic growth (2/2) The current and future trends
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A terabyte (TB) is equal to 1012 (1 trillion short scale) bytes or 1000 gigabytes
Agenda
1 2 3 4 12
Main usages of Mobile Broadband
Growth
Operator perspectives – Orange experience
Conclusion
Growth of the 3G base : At France telecom the number of 3G+EDGE customers rose by 35% in one year
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Traffic growth : better understanding of mobile data traffic in Europe significant increase of voice + data traffic
traffic growth driven by – –
Increase in terms of penetration New Mobile Broadband capable devices
% of laptops connected with Mobile Broadband 40,0%
Data Traffic multpied by 4 between 2008 and 2009
30,0%
in March 2008, ~60% of Orange France mobile data traffic was already on the 3G network
20,0%
10,0%
0,0% 2007
2008
Strategy Analytics 14
2009
2010
2011
Lehman
Mobile Broadband: a global trend towards LTE beyond 3G
3GPP wide area mobility
LTE GSM GPRS
EDGE
HSPA
UMTS
HSPA+ HSPA R8 802.16m 802.16e
short range mobility
WiMAX 802.16802.16-2004
Wifi
802.11g
fixed
10 kbps
1 Mbps
802.11n
802.11vht
100 Mbps peak rate
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Harmonisation
Harmonisation is still key – Harmonising spectrum has been the bedrock of the success of technologies such as GSM by driving equipment & device economies of scale – The process of releasing more spectrum has, however, highlighted the difficulties of harmonising both spectrum allocation & band-plans across regions – Concerted efforts are needed by national & international regulators to limit any differences on spectrum licensing
Maximising Maximising technology technology economies economies of of scale scale through through spectrum spectrum harmonisation harmonisation and and ensuring ensuring effective effective link link between between spectrum spectrum strategy strategy && device device availability availability is is key key 16
Spectrum Harmonisation: A time consuming process Time to achieve regional & international spectrum harmonization is about several years from start to commercial volumes
GSM services – originally around voice
To adapt new data needs new bands had to be identified.
1992: 1992 WRC-92 the 2.1GHz band was identified.
13 YEARS
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1999: 1999 UMTS was standardised as the main technology to be used in this band.
2000: 2000 Awards process in Europe
2005: 2005 Launch of mass market services
PROCESS
Spectrum Harmonisation Why are the spectrum enablers key for mobile broadband?
UMTS UMTS at at 22 GHz GHz
Spectrum Today
Extension of coverage
Refarming
New spectrum
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Extension of capacity, high-bit-rate and services
UMTS/LTE UMTS/LTE at at 1800 1800 MHz MHz
HSPA HSPA at at 900 900 MHz MHz
UMTS/LTE UMTS/LTE at at 2.6 2.6 GHz GHz LTE LTE at at 800 800 MHz MHz
IMT IMT Advanced Advanced at at 3.5 3.5 GHz GHz
Agenda
1 2 3 4 19
Main usages of Mobile Broadband
Growth
Operator perspectives – Orange experience
Conclusion
Conclusion Growth of mobile spectrum usages
Data traffic for Internet Access More and more customers and devices with mobile internet capability.
Data traffic for multimedia contents on Mobile Broadband Live television and video on demand...
Data traffic for smart networking people Social networking.
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Conclusion Future mobile spectrum needs
Important to facilitate harmonised use of identified spectrum for Mobile Broadband –
Importance of technical studies to ensure no interference
–
Adequate balance between Capacity and Coverage bands, with particular attention to the bands below 1GHz
We encourage harmonisation of spectrum usage worldwide – to optimise economies of scale – to ensure timely availability of equipment – to respond quickly to market needs and bridge the Digital Divide
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thank you
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