Media Kit
„The number 1 Korean newspaper downunder‰
“The best Korean community newspaper that demands to be read and talked about in Australia” “Very pleased with the response” The Korea Times Australia is a top quality Korean-language
nity in Australia. For more than 10 years, Jason Koh, the
daily newspaper that is highly respected for its intelligent
current publisher and editor of the Korea Times Australia
and substantial writings on Korean and Australian news
has been an authority on Korean community affairs in New
coverage.
South Wales and an important figure in the Korean Com-
Its readership is known to incorporate a thorough knowl-
munity in Sydney.
edge of the Korean community in Australia. Its office is
His media career includes experience as the editor of the
located in Eastwood, Sydney. Indeed, the largest number
Hoju Donga Korean Daily for almost 10 years and the Vice
of Korean migrants in Australia are living in Eastwood and
President of the Korean Chamber of Commerce in East-
its' surrounding areas.
wood, Epping & West Ryde District. He had two exclusive
With a line-up of 4 well-qualified and experienced journal-
interviews with former Prime Minister John Howard in 2007.
ists and more than 15 external writers and contributors, the Korea Times is a powerful, enlightening and useful media.
Another important point of difference is the simultaneous printing scheme by data transmission between Sydney and
Korea Times has a reputation for independent and quality
Seoul through web-hard facility. The Korean section (more
journalism and is essential reading for the Korean commu-
than 15 pages daily) of the paper is being printed overnight each day and will be delivered to our subscribers early morning (approx. 3-7 am) in Sydney. This is the first trial in the media industry of Korean communities in Australia. Its Friday edition has 32-40 pages of broad-sheet papers including a section of varieties. The sections cover education, employment, property, culture, arts & performances, sports & leisure, cars, book reviews and community activities among many other areas.
Advertising Attn: Jason Koh, Publisher & Editor Ph. (02) 9858 3010 Fax. (02) 9858 3336 Mob. 0418 402 200 Email:
[email protected] [email protected]
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s Profile Publisher & Editor’ - Launched Korea Times Australia since Nov 27th 2009 - Managing Editor for Korean daily, Hoju Donga, in Sydney over 10 years (A key opinion leader in the Sydney Korean Community) - Economist & Licensed real estate agent - Master of Economics, Macquarie University, Sydney - Former Vice President, Eastwood Korean Chamber of Commerce - Had exclusive interviews with many Australian leaders & media including PM Hon Mr John Howard MP, twice in 2007, NSW Premiers,
Jason Koh
ABC TV, Sydney Morning Herald, The Age & The Bulletin.
▲ Exclusive Interview with PM John Howard (Apr 2007)
▲ With the Premier Morris Iemma (Dec 2006)
▲ Introducing Korean newspaper to the PM
▲ ABC 7.30 Report with Scott Bevan (Oct 2007)
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Our advertisers are very pleased with the response. Circulation 8,000 copies (weekend Friday edition) + 4 weekdays 4,000 copies
Readership Word-of-mouth promotion is the hero of the Korea Times growth story. Our research tells us that a friend or family recommendation is the number one way people find out about the newspaper. Our readers including subscribers indicate a very high level of reader loyalty and attachment. We deliver to our subscribers in Sydney-wide areas and weekend (Friday) papers are distributed throughout Korean shops including grocery stores, video shops, and restaurants.
Exclusive Reach The Korea Times subscribers are an audience other
Some of the our readers’ comments;
weekly magazines cannot reach. They do not read other weekly magazines with little contents. More than 70% of our subscribers are living in North-west and North Shore
◆“I
trust and believe in the contents”
areas in Sydney.
◆“The
articles and columns have substance and depth”
This level of response is well above what the Korean
◆“Has
the balance of advertising and editorial right”
community industry would normally expect as is the
◆“Is
extraordinary high level of reader engagement with the
◆“Set
high quality” the agenda of public discussion”
newspaper. The most readers who collect the Korea Times read the whole newspaper including advertising section.
General Rates 2010
Size (broadsheet)
Width x Depth (mm)
Inside
Inside
Front
Back
Front
Back
Pages
Pages
Inside
Inside
Page
Page
B&W
Colour
Colour
Colour
1/18 page
120 x 63
$90
1/9 page
185 x 144
$130
1/6 page
185 x 180
$160
1/4 page
175 x 252
$170
1/3 page
375 x 180
$260
$600
1/3 page
210 x 300
$260
$600
1/2 page
375 x 252
$320
$420
$550
$550
Full - page
375 x 534
$450
$650
$800
$800
90 x 33
$40
$55
Vertical
Classified
※ Price does not include GST 4
$1100
Sample of artwork size
Full page 1/2 page
Artwork size: 405 x 578 (mm)
Artwork size: 375 x 252 (mm)
1/3 page
Artwork size: 375 x 180 (mm)
1/4 page
Vertical
Artwork size: 300 x 210 (mm)
1/3 page
1/6 page
Artwork size: 175 x 252 (mm)
Artwork size: 185 x 180 (mm)
Classified
1/9 page
Artwork size: 185 x 144 (mm)
1/18 page
Artwork size: 120 x 63 (mm)
Artwork size: 90 x 33 (mm)
Publishing Artwork & Files Files should be supplied in press-ready PDF format, with all fonts embedded. Files Delivery To minimize the chance of error and save time, we require delivery via the wedhard services below: www.webhard.co.kr ID : ktaus PW: guest Please contact Ray Jung on 02 9858 3010 or via email
[email protected] if you have any questions. Do not send attachments larger than 3MB via email. 5
COMPANY DETAIL ABN 14 139 035 902 T. 02 9858 3010 / F. 02 9858 3336 Email:
[email protected] PO BOX 240, Eastwood NSW 2122 Suite 306, 160 Rowe Street, Eastwood NSW 2122