ADVERTISING KIT 2017
& Nutrition Food
PUBLISHER: Academy of Nutrition and Dietetics FREQUENCY: Bi-monthly SINCE: 2012 READERSHIP: 75,000* EMAIL DISTRIBUTION LIST: 75,000* SOCIAL MEDIA FOLLOWERS: 2.4 MILLION* TOPICS: Food & Nutrition publishes articles on food and diet trends, highlights of nutrition research and resources, updates on public health issues and policy initiatives related to nutrition, and explorations of the cultural and social factors that shape Americans’ diets and health—in addition to recipes, recipes and more recipes! *Based on Academy of Nutrition and Dietetics (the world’s largest organization of food and nutrition professionals) 2016 membership and social media program
Food & Nutrition Magazine®’s media package includes print issues, exclusive digital content, a robust social media program, brand engagement opportunities and the Stone Soup guest blog with more than 200 contributors.
READER PROFILE 75,000 influencers in:
• Consumer food choices and product recommendations • Media and communications • Retail and supermarket tours • Diabetes, obesity, renal disease, heart disease, hypertension, autoimmune disease, cancers and chronic illness • Foodservice management and hospitality • Integrated nutrition and functional medicine • Sports nutrition and performance • Public health, community nutrition and corporate wellness • Pregnancy, infants and family nutrition • Enteral and parenteral nutrition • Food systems and food security
When you work with Food & Nutrition, you join the world’s largest professional community of influencers in nutrition, health and wellness. We have twice the readership audience as our competitors.
Food & Nutrition Magazine® engages readers no matter where they are. Our fully responsive website FoodandNutrition.org includes our popular Stone Soup guest blog, where more than 200 contributors dish on the latest nutrition trends, share original recipes, post photos and videos, and publish reviews of the latest products.
Complementing our print and digital properties is strong social media engagement across multiple channels (Twitter, Facebook, Instagram, Pinterest and Google+). Readers communicate with authors, editors and each other — and share articles and posts with their own audiences, from patients and clients to colleagues and peers.
Food & Nutrition’s cross-platform app FoodNutriMag puts the magazine at readers’ fingertips on the device they prefer. Features include direct links to resources, embedded video and other rich media, blow-ins and intersticial ads, bookmarks and sharing options. Find us in the Apple Store®, Google Play® and Amazon®!
EDITORIAL CALENDAR JANUARY/FEBRUARY 2017
All about vinegars; how and why to use a mallet; discover the ancient grain farro; DIY pizza hacks; understanding food claims and labels; learn the latest about food allergies and sensitivies; regulating food additives.
Discover different types of tomatoes; how and why to use a wok; learn about scallops; how to press tofu; feature on sustainable seafood; the tech behind America’s countertop cooking trend; learn about anticaking agents.
The many varieties of exotic fruits; how and why to use skimmers; discover rhubarb; kitchen hacking a perfectly poached egg; understanding cultured meat; feature on Glycemic Index; learn about food preservatives.
All about fin fish; how and why to use a grill pan; discover watermelon; kitchen hack splatter attack; what the research says about mini meals vs. three meals; the nutritional properties of hydroponic produce; about stabilizers/thickeners.
Learn about food thermometers; discover leeks; tips for peeling and dealing with fresh garlic; all about apples; what the research says about sleep and weight; all about artificial colors.
NOVEMBER/DECEMBER 2017 Basting 101; how to carve a bird; Ad Order discover celery; celebrate Deadlines condiments; substituting Jan/Feb: 11/21 vegan ingredients in Mar/Apr: 1/30 May/June: 3/27 baking; learn about July/Aug: 5/29 emulsifiers. Sept/Oct: 7/31 Nov/Dec: 9/27
PRINT ISSUE ADS Inside Front Cover
Across from TOC
Food & Nutrition print issues feature premium positions for full-page display ads, in addition to run-of-book interior positions. We also offer perforated inserts, polybagging and specialty blow-ins for product samples. And don’t forget our popular advertorial feature — a full spread for your nutrition and product messaging.
Inside Back Cover
All full-page ads and advertorials appear in digital issues, as well!
The digital blow-in works like a print blow-in or bind-in card, intercepting readers for a direct response, steering the respondent to a fulfillment or survey. Unlike popups, digital blow-ins can’t be blocked, so message delivery is assured. They can be static, animated as a .gif or include rich media overlaying any page or in tandem with a display ad. Button/drawer ads
Button ads are located in the left drawer area under the digital Table of Contents. They can contain video, rich media or other ads.
Leaderboard ads (banner)
DIGITAL ISSUE ADS
Banner ads can be placed within the user interface, surrounding the digital edition. A banner ad can also be reinforced with a custom welcome page. Ads can be pulled from an ad server, with static or interactive rich media messaging, and have high visibility that can be seen on every page of the magazine.
Embedded video ads
Use video or audio to showcase a product, interview a thought leader or illustrate an idea. More visual than words and more exciting than static graphics, you can provide content not covered in print. Video and audio can be integrated into the digital edition as overlays (on top of the magazine), embedded within the page or activated by clicking an icon to play.
APP ADVERTISING Banner ads
Banner advertising is available throughout the FoodNutriMag app and in standard sizes, making it easy to leverage your existing assets. Banners can be linked to websites, e-mail addresses or to another app in the Apple Store®, Google Play® and Amazon®.
Launch image ads
When a magazine app is opened by the reader, the initial image that appears is a launch image (or “splash screen”). The launch image ad is a bold branding opportunity best paired with an app banner ad or display ads within the current issue since it is a static image that cannot link to external websites.
Positioned at the top of the website for maximum impact, leaderboard ads are run-of-site (ROS) and appear on any page on FoodandNutrition.org, including homepage and special sections and articles. Web advertising can be enhanced with rich media, and readers can share ad content and post to a blog or social network. Tile ads
With prominent “above-the-fold” positioning, the tile ad will boost awareness for your business and build brand recognition with site visitors. Food & Nutrition also limits its number of online ad positions to prevent ugly “ad overload,” — which means less competition for you!
2017 ADVERTISING RATES DISPLAY ADS APPEAR IN PRINT, DIGITAL AND APP EDITIONS!
Back Cover (C4)
Inside Front Cover (C2)
3X (10% SAVINGS)
6X (15% SAVINGS)
Opposite TOC (TOC)
Inside Back Cover (C3)
Run of Book (RoB)
*As compared to competitors’ advertising rates. Net advertising rate frequency based on number of ads placed with one calendar year. Ads are 4-color, full-page display ads and receive print and digital exposure.
ONLINE AND MOBILE APP DIGITAL ADVERTISING Website
3X (5% SAVINGS)
6X (10% SAVINGS)
Leaderboard (banner) or tile
Leaderboard or button $/issue
Embedded Video/Audio or slideshow $/issue
Digital blow-in $/issue
Banner ads $/60 days of new issue launch
Launch image (intersticial) ads $/60 days of new issue
TIVE A T N E S E R ING REP
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