New Mexico Economic Development Course 2011 participants pictured on the Western New Mexico University campus.

May 20–24, 2012 Silver City, New Mexico Presented by:

Western New Mexico University

In cooperation with: New Mexico Economic Development Department New Mexico SBDC

Small Business Development Center Network

New Mexico IDEA

An Economic Development Association

Attend this one week intensive training event and explore how to select the right combination of strategies to cost-effectively create jobs in your community.

Inside meet our faculty who present from professional experience, as well as academic theory.

2012 Schedule of Basic Economic Development Courses March Atlanta, GA [email protected]

404.385.3500 April Columbus, OH [email protected] (614) 513.595.4207 Kansas City Metro Area, MO [email protected] 800.782.9520 Nashville, TN [email protected]

731.425.4740

The 2012 course is held on the campus of Western New Mexico University in Silver City, NM. Unless otherwise noted, all sessions are held in the Besse - Forward Global Resource Center, and meals are in the cafeteria on the second floor of the Tom McDonald Student Memorial Center.

NMEDC Advisory Council

May Silver City, NM [email protected] 575.538.6320 June Denver, CO [email protected] 720.544.5503 Albany, NY [email protected] 518.426.4058

The advisory council members provide course oversight. They are appointed to represent a broad constituency of communities and economic development organizations. Jack Allston, CEcD

Senior Consultant New Mexico Economic Development Partnership

George Bootes III, CEcD Manager of Special Projects City of Rio Rancho

John Counts, Ph.D. President Emeritus Western New Mexico University

Jim Covell, CEcD Principal Covell Consultants

Elizabeth Davis, CEcD

Office of the Secretary NM Economic Development Dept.

Linda Kay Jones, CEcD Director New Mexico Economic Development Course

Jim Kinnett II, CEcD, FM President and Partner Corporate Financial Services, LLC

Mark Lautman, CEcD

President Lautman Economic Architecture

Noreen Scott, CEcD President Rio Rancho Economic Development Corporation

Patrick Vanderpool, CEcD Executive Director Greater Tucumcari Economic Development Corporation

Steve Vierck, CEcD

President, Economic Development AngelouEconomics

International Economic Development Council 734 15th St. NW, Suite 900 Washington, D.C. 20005 Phone: 202-223-7800 Fax: 202-223-4745 www.iedconline.org

July Duluth, MN [email protected] 410.575.6027 Baltimore, MD [email protected] 410.575.6027 Chapel Hill, NC [email protected] 919.843.0972 August Ellensburg, WA [email protected]

360.725.4174 Lexington, KY [email protected]

859.421.4824 September Michigan (TBD) [email protected] 517.241.0011 Portland, ME

Hattiesberg, MS [email protected] 601.266.6122 Madison, WI 608.890.0008 October Fresno, CA [email protected] 916.448.8252, ext. 13 Naperville, IL [email protected] 618.650.2660 Austin, TX [email protected] 512.480.8432 November Tampa, FL [email protected] 813.905.5806 December Pennsylvania, PA 717.948.6178

[email protected]

207.582.5147

This course is accredited by the International Economic Development Council, (IEDC). As such, this course is considered equal to IEDC’s Introduction to Economic Development Course, and may be considered towards requirements to sit for the Certified Economic Developer (CEcD) exam. IEDC, the nation’s largest membership organization for economic developers, provides conferences, clearinghouse services, research and professional development opportunities.

General Information About The Course The Economic Development Course provides a one week intensive training event in a setting that is nationally recognized for its beauty and southwestern charm. The Course teaches how to select the right combination of strategies to cost-effectively create jobs in your community. Certified by the International Economic Development Council, the program features a thirteen member faculty who present from professional experience, as well as academic theory. Classroom instruction is supplemented with a series of course activities that provide field perspectives and networking opportunities. Activities include a welcoming reception hosted by Western New Mexico University and a networking dinner at the Bear Mountain Lodge. Three hours of undergraduate or graduate credit are available to course participants. A $150 fee is assessed for those taking the course for credit. Enrollment is limited to 30 people. Can’t join us this year, then plan to take the Course next year. Mark your calendar for May 28 - June1, 2013.

Check-in will take place 11:00–4:30 p.m. Sunday, May 20, 2012, in the lobby of the Besse-Forward Global Resource Center on the campus of Western New Mexico University. Your conference materials will be available at this time. Pre-registration applications are accepted on a firstcome, first-served basis. Because enrollment is limited to 30, participants are encouraged to pre-register at the earliest possible date by returning the completed registration form. Payment is due by the registration deadline of May 4, 2012. Course Fee The registration fee of $475 for in-state attendees and $575 for out-of-state attendees covers registration, books, and course materials. The required Event Fee of $175 covers all scheduled meals, field trips, and welcoming reception. For scholarship information, call 575-538-6320. Credit card payment If you prefer to pay for the course with a credit card, mark the appropriate box on the registration form and complete the credit card information form. College Credit Three hours of undergraduate or graduate credit are available to course participants. A $150 college credit fee is assessed for those who take the course for credit. All students taking the course for college credit are required to attend a 4-hour class in addition to the course, take a written exam, and for graduate students, complete an instructor-approved project due September 3, 2012. Dress is casual. Shorts and tennis shoes are okay. The weather in May ranges from a high in the mid-eighties to evening temperatures in the low seventies. Housing If you plan to stay on campus, the 5-day housing fee is $120 for a shared dormitory suite. This offers 4 private bedrooms with a shared living space. Information about the host hotel, the Holiday Inn Express, is found on the registration page. A list of other area motels is available for those who prefer to stay off campus or check www.silvercity.org/lodging. Refund Policy 100% refund prior to May 4, 2012; 50% refund through May 11, 2012; and no refund is available after May 11, 2012. A cancellation fee of $100.00 may be charged if notification of cancellation is not received by close of business May 10, 2012.

2012 Schedule at a Glance

Note: Breakfast available each morning in the Mustang Dining Hall, 7-7:45a.m.

Sunday, May 20 11:00 - 4:00 11:30 - 4:00 12:00 - 3:50 4:00 - 4:50 6:30 - 8:00

Dormitory open for checking in Course check-in Economic Development Overview Course orientation President’s Reception

Monday, May 21 8:00 - 10:00 Perspectives on Community/Neighborhood Development Issues - Lazy Fair, Part I 10:00 - 10:15 Break 10:15 - 11:15 Understanding Your Community; Strategic Planning 12:30 - 1:30 Lunch 1:30 - 2:40 Using Social Networking to Attract Lone Eagles 2:40 - 2:50 Break 2:50 - 4:35 Real Estate Development and Reuse 6:00 - 8:00 Social and Dinner - Bear Mountain Lodge Tuesday, May 22 8:00 - 9:50 9:50 - 11:45 10:00 - 10:50 12:00 - 2:00 2:15 - 5:00 6:00 - 8:00

Managing an Economic Development Organization Break Understanding Your Prospect’s Perspective Lunch - Silver City Museum; Downtown Tour and Mainstreet Presentation Marketing and Researching Your Community with a break at 4:00 Dinner at Jalisco Cafe

Wednesday, May 23 8:00 - 9:50 Financing Economic Development, Lazy Fair Part II 9:50 - 10:05 Break 10:05 - 11:55 Workforce Development 12:00 - 12:50 Lunch 1:00 - 2:20 The Economic Impact of Arts & Cultural Enterprises on Local Economies 2:30 - 4:45 Business Retention & Expansion Proces, Lazy Fair Part III 5:00 - 6:30 Case Study Preparation 6:30 - . . . Pizza supper/Case Study Preparation Thursday, May 24 8:00 - 9:50 Ethics & Economic Development 9:50 - 10:00 Break 10:00 - 11:40 Small Business & Entrepreneurship Development 11:40 - 11:50 Break 11:50 - 1:20 An Overview of New Mexico’s Border Region 1:30 - 2:30 Lunch 2:30 - 3:00 Preparation for group casy study presentation 3:00 - 4:00 Group case study presentation 4:00 - 5:00 Presentation of Certificates of Completion 5:00 - 7:00 Dorm checkout (or arrange a Friday checkout) 7:00 - . . . Dinner on your own “This is a must have course if you are serious about improving your community.” - Linda Cooke, Catron County Citizens Group

Sunday, May 20 College Credit Seminar: Introduction to Economic Development Larry G. Meeker, Ph.D., President, Meeker Consulting, Lake Quivira, Kansas; Federal Reserve Bank, Ret. Students taking the course for college credit attend a four-hour class that examines different approaches to economic development and explores many ­current issues facing policy makers and practitioners. This session provides a theoretical framework for better understanding the week’s hands-on p­ resentations. Course Orientation Dr. Meeker provides a brief introduction to economic development, and covers housekeeping details for the week.

Monday, May 21 Perspectives on Community/Neighborhood ­Development Issues—Lazy Fair Case Study, Part I Larry G. Meeker, Ph. D. The week’s curriculum is woven around Lazy Fair, a three-part case study. The case study challenges students to explore what they don’t know, apply what they do know and work in partnerships to achieve results consistent with the uniqueness of their community’s resources. Part I of the case study provides critical perspectives on community/neighborhood development issues in the context of an economic development opportunity. These issues are further explored in Thursday evening’s case presentations. Strategic Planning John Counts, Ph.D., President Emeritus,Western New Mexico University, Silver City, New Mexico. Dr. Counts’ championing of economic development reflects his academic training in business administration and his vision of a university’s role in the community. His approach to strategic planning is backed by 18 years of strategic planning sessions for the University. His presentation delivers pragmatic advice on how to deal with practical issues such as community outrage, anti-economic development contingencies, and apathy.

Using Social Networking to Attract Lone Eagles Tom Garrity, President, Garrity Group, Albuquerque, New Mexico Mr. Garrity specializes in public relations, issue management and marketing communication strategies for businesses and organizations in the public and private sectors. Starting The Garrity Group Public Relations in 1997, Mr. Garrity has served a wide variety of clients providing media relations and crisis communication services in the corporate, tourism and education. He uses all forms of social networking not only for his clients, but for his own business. He also presents workshops on how to get started on Facebook and other networking systems. Real Estate Development and Reuse Mark Lautman, CEcD, Lautman Economic Achitecture, Albuquerque, New Mexico Having spent the majority of his career working for private sector master planned community developers, Mr. Lautman brings a unique perspective to the practice of economic development and its relation to real estate development and reuse. He has managed five business attraction programs, most recently including leading the largest infill development in the country in Mesa del Sol in southwest Albuquerque. Dinner: Bear Mountain Lodge Dinner at the Lodge at the foot of Bear Mountain ends the day with a delicious meal and a relaxed evening of networking.

on the competition will help you maximize the effectiveness and impact of your community’s recruitment efforts. Mr.Vierck has extensive knowledge of economic development and 28 years of experience in the field. His work on site selection projects brings alive the process of helping companies select the most competitive location for their business.

Lunch: Silver City Museum You will enjoy a delicious lunch al fresco in the courtyard of the Silver City Museum and hear the history of the Silver City MainStreet Project, one of the first in the state. A guided walking tour of historic downtown Silver City will round out your experience. Marketing & Researching Your Community Noreen Scott, CEcD, President, Rio Rancho Economic Development, Rio Rancho, New Mexico, and Elizabeth Davis, CEcD, Economic and Community Development, Region 4, New Mexico Economic Development Department, Santa Fe, New Mexico Ms. Scott provides a wealth of hands-on advice about marketing your community. Her presidency of the Rio Rancho Economic Development Corporation and past experience with the State of New Mexico’s Economic Development Department give her valuable marketing insights from both a private non-profit organization’s perspective as well as that of the state. Ms. Davis delivers the basics of finding and analyzing data on your community. She shows how analyzing economic trends and conducting impact analyses helps bridge the gap between statistics and strategic planning. Dinner: Jalisco Cafe Wednesday, May 23

Tuesday, May 22 Managing an Economic Development Organization Jim Covell, CED, Covell Consultants, Albuquerque, NM Mr. Covell’s forty years of field experience and consulting provide him with an invaluable perspective on the key issues in economic development and how to stay focused in managing an economic development organization. Understanding Your Prospect’s Perspective Steve Vierck, CEcD, President, Economic Development, Angelou Economics, Austin, Texas Mr.Vierck provides both a practitioner’s and a site selector’s insights to understanding and successfully working with prospects. His practical advice on ways to better understand and address the corporate prospect’s needs to get an edge

Financing Community and Economic Development Projects: Lazy Fair Case Study, Part II Larry G. Meeker, Ph.D. Dr. Meeker provides valuable insights into the roles and perspectives of the many partners in community and economic development deals. This session gives special attention to the role of government enhancements in filling financing gaps in deals, provides insights into loan structuring and touches on equity finance. Workforce Development Jack Allston, CEcD, FM, Principal at JBA & Associates of Rio Rancho and New Jersey; Senior Consultant, New Mexico Partnership, Albuquerque, New Mexico Mr. Allston will share his experience in performing comprehensive area workforce assessments

to lend a real world perspective to this presentation discussing the Workforce Investment Act and how it can be an important part of a community’s incentive package in attracting new businesses, as well as increasing the workforce skills for existing businesses.

The Economic Impact Of Arts & Cultural and Creative Enterprises on Local Economies Tom Aageson, Retired Executive Director, Museum of New Mexico Foundation, Chairman, Global Center for Cultural Entrepreneurship, Santa Fe, New Mexico. Mr. Aageson is a cultural entrepreneur. He is the co-founder of the International Folk Art Market, as well as the co-founder of the Global Center for Cultural Entrepreneurship. He chaired the UNM/ BBER Study, “Economic Impact of the Arts and Cultural Industries in Santa Fe County”. He will be discussing the growing cultural economy, how to develop cultural enterprises and support cultural entrepreneurs, and how these efforts create sustainable jobs, increase tax revenues and enhance a community’s quality of life. Business Retention and Expansion Processes, Lazy Fair Case Study, Part III Jack Allston, CEcD, FM Mr. Allston brings over 30 years of senior level economic development experience to describe the process of business retention and expansion. The presentation will identify what worked well and what did not in various community-wide efforts. Ideas will be presented on how a community might initiate or improve its R&E efforts. Dinner: Pizzas will be delivered for a working session to prepare for the group case study presentations.

Thursday, May 24 Ethics in Economic Development Kathie Gilbert, Ph.D, University Ombudsperson, Western New Mexico University, Silver City, New Mexico. Dr. Gilbert will provide guidance on the importance of personal and professional integrity in decision making, provide tools for making ethical decisions, as well as have a brief discussion on the ten tenets of the IEDC Code of Ethics. Dr. Gilbert’s past experience in academia as first an economics professor and then Vice President for Academic Affairs, and most recently as Ombudsperson, provides her with a strong, practical background to discuss this subject.

Small Business and Entrepreneurship Development Larry Coalson, Director, Small Business Development Center, Carlsbad, New Mexico An often-overlooked side of economic development is expanding existing businesses and starting new businesses in your community. Mr. Coalson has over 25 years of experience counseling small businesses, and provides important insights into the rewards and challenges of helping local business grow and develop. These projects have totaled an excess of $110million. Mr. Coalson is and has been a part owner in a local household goods moving company for the past 12 years. An Overview of New Mexico’s Border Region; a Microcosm of Global Trade Issues Jerry Pacheco, Executive Director, International Business Accelerator, Santa Teresa, New Mexico. Mr. Pacheco discusses the global implications of international trade from the perspective of his experience in working with U.S. and Mexican entities attempting to break into new markets. His knowledge of the maquiladora industry gives him an insider’s perspective on border trade development.

Balancing Community and Economic Development Issues: Group case study presentations Presentation of Certificates A brief presentation of certificates to students who have completed the Course satisfactorily. Refreshments will follow. Optional review session for those taking test. Dinner on Your Own The choice is yours; try one of the many fine restaurants in Silver City, order in pizza, or opt for another campus cafeteria meal.

Linda Kay Jones, CEcD, Course Director Ms. Jones became director of the NMEDC in 1999. She is also director of the México Basic Economic Development Course which has been presented in various cities around México.

This year’s Memorial Day weekend event will be the best yet! Located in Gough Park. Call 1.888.758.7289 or visit www.mimbresarts.org for more information.

Register Today! Limited Space Available.

Yes! Register me for the New Mexico Economic Development Course

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1. Registration Fee: Includes books and course materials. (Select One) In-state......................................................... $ 475 Out-of-state................................................ $ 575

NM Economic Development Course Besse-Forward Global Resource Center P.O. Box 680 Silver City, New Mexico 88062 Phone: 575.538.6320 Fax: 575.538.6341 email: [email protected]

Holiday Inn Express 575.538.2525 2012 Course Host Hotel

Hwy.180 E., Directly behind Wendy’s Free hot breakfast, indoor spa, cardio-workout room, free high speed Internet access in every room, recently updated room facilities, in-room coffee service, guest laundry, two phones/two phone lines in every room. Suites available at extra charge. Restaurant within walking distance. Ask for the New Mexico Economic Development Course rate of $89.95 (+tax) when making your reservation. The rate for government employees is $77.00 (+tax)—with very limited availability. This special rate is available for the nights of May 20 through May 24. The reservation cut-off date for the group discount is May 7.

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2. Event Fee: Includes all scheduled meals, dinner at Bear Mountain Lodge, Mainstreet luncheon, and reception. Required ..................................................... $ 175 3. College Credit or Continuing Ed Credits (Optional) Graduate, Undergraduate ............... $ 150 Continuing Education.........................no charge Audit Credit.........................................no charge 4. Housing:You may choose to stay off campus and .. are responsible for those arrangements. (Select One) Dormitory (5 nights)................................. $ 120 Off Campus — I’m responsible for my lodging. Total Due (add items 1, 2, 3 & 4)......... $ ____________ Payment Choices: Check enclosed (made out to “WNMU NMEDC”) Purchase Order # ____________________ Credit Card (*Fill out form below.) Participant Information (Please Print) Name

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Come early and explore . . . . . . the beautiful Gila Wilderness with its countless opportunities to hike, camp, bike, tour the Cliff Dwellings, walk the Catwalk, fish Lake Roberts, add to your bird list and view unbeatable night skies! Explore Silver City’s art galleries, restaurants, golf course, museum, and historic downtown district. Visit the Chamber of Commerce website at www.silvercity.org for more great ideas.

NM Economic Development Course 2012 • Silver City, NM

The course is held on the campus of Western New Mexico University in Silver City, NM. Silver City is strategically located 55 miles north of Interstate-10 via U.S. highway 180.

Air Travel

Silver City is served by Great Lakes Airlines, a commuter airline that connects to Albuquerque with daily flights.Visitors to the area may choose among the El Paso, Tucson, and Albuquerque airports. Shuttle service to Silver City from the El Paso Airport is available. Call 575-538-6320 for details.

Economic development as practiced today is complex and competitive.

Take this course and gain a May 20–24, 2012 Silver City, New Mexico

thorough knowledge of the fundamentals involved.

This course is open to career practitioners and volunteers with an interest in the operation of private and public economic and community development organizations.

NM Economic Development Course Small Business Development Center Besse-Forward Global Resource Center Western New Mexico University P.O. Box 680 Silver City NM 88062

“This course is informative, and initiates one’s thinking to a greater level.” - Bernadette Lujan, Taos Pueblo Enterprises, Inc. U.S. POSTAGE PAID Silver City New Mexico PERMIT NO. 39 Non-Profit Organization