MARKETING DEPARTMENT

Marketing Major: Advertising and Digital Media Required Business Core (39 hours) ECON 1041 ECON 1051 ECON 1011 ECON 1021 ACCT 2120 ACCT 2130

Principles of Macroeconomics Principles of Microeconomics (ECON 1041) Business Statistics (STAT 1772 OR equivalent) Introduction to Decision Techniques ( STAT 1772 OR equivalent) Principles of Financial Accounting (Sophomore standing) Principles of Managerial Accounting (Sophomore standing; C- or better in ACCT

Credit 3 hrs. 3 hrs. 3 hrs. 3 hrs. 3 hrs. 3 hrs.

2120)

MGMT 2080 MKTG 2110

Introduction to Information Systems Principles of Marketing (Sophomore standing; CBA Admittance; (ECON 1031 OR

3 hrs. 3 hrs.

ECON 1041)

FIN 3130/5130

Corporation Finance (Junior standing; CBA Admittance; ACCT 2130; ECON 1011;

3 hrs.

ECON 1041; ECON 1051)

MGMT 3153 MGMT 3100 MGMT 3154

Organizational Management (Junior standing; CBA Admittance) Legal & Social Environment of Business (Junior standing; CBA Admittance) Operations Management (Junior standing; CBA Admittance; (ACCT 2130; MGMT

3 hrs. 3 hrs. 3 hrs.

MGMT 4175

2080; ECON 1011; ECON 1021) Business Policy & Strategy (Senior standing; completion of rest of CBA Core)

3 hrs.

Marketing Major Requirements (9 hours) MKTG 3113/5113 MKTG 3116/5116

Consumer Behavior (MKTG 2110; ECON 1031 OR ECON 1041; Junior standing) Marketing Research (MKTG 2110; MGMT 2080; STAT 1772 or equivalent;

MKTG 4170/5170

ECON 1011; ECON 1021; ECON 1031 or ECON 1041; Junior standing) Marketing Strategy (MKTG 2110; MKTG 3113; MKTG 3116; MGMT 2080; STAT 1772 or equivalent; ECON 1011; ECON 1021; ECON 1031 or ECON 1041; Senior standing)

Credit 3 hrs. 3 hrs. 3 hrs.

Advertising and Digital Media Emphasis (9 hours)

Credit

MKTG 3143 MKTG 3146

3 hrs. 3 hrs.

Advertising and Promotion (MKTG 2110; ECON 1031 or ECON 1041; Junior standing) Digital Advertising (MKTG 2110; ECON 1031 or ECON 1041; Junior standing) + Marketing Electives (3 hours) MKTG 3156 Services Marketing (MKTG 2110; ECON 1031 or ECON 1041; Junior standing) MKTG 3583/5583 Entrepreneurship (BUSINESS 1010 or ACCT 2120; ACCT 2130; Prerequisite or

3 hrs. 3 hrs.

Corequisite: FIN 3130/5130; STAT 1772 and ECON 1011; MKTG 2110; ECON 1031 or ECON 1041 and ECON 1051)

MKTG 4150

Advertising Campaign Development (MKTG 2110; ECON 1031 or ECON 1041; MKTG

3 hrs.

3143 or MKTG 3146 or instructor approval; Junior standing)

MKTG 4595

Marketing Internship (MKTG 2110; MKTG 3113; MKTG 3116; MGMT 2080; STAT 1772

3 hrs.*

or equivalent; ECON 1011; ECON 1021; ECON 1031 or ECON 1041; Senior standing; 2.5 UNI GPA or better)

Advising Office · business.uni.edu/advising · Curris Business Building 5 · Cedar Falls, IA 50614 - 0127 · 319-273-2144

Professional Readiness Requirements (0 hours)

Credit

BUSINESS 1000 BUSINESS 2000

0 hrs. 0 hrs.

Introductory Seminar for Business Professionals Business Professionals in Training

*Special Note on 4595 – Marketing Internship Students may earn up to 8 semester hours of credit in 4595 Marketing Internship. However, only 3 hours will count towards an Emphasis Area. The hours earned beyond 3 apply to University Electives.

Other Marketing Courses The following courses are not accepted for credit toward the Marketing major, but they may be applied towards the 18 hours of University Electives needed to graduate:

MKTG 3179

Cooperative Education: Marketing (MKTG 2110; ECON 1031 or ECON 1041;

1-12 hrs.

MKTG 4198

2.50 UNI GPA or better) Independent Study (MKTG 2110; ECON 1031 or ECON 1041; Junior standing; Department Head approval)

1-6 hrs.

Advising Office · business.uni.edu/advising · Curris Business Building 5 · Cedar Falls, IA 50614 - 0127 · 319-273-2144

Suggested Program of Study for Marketing Majors Freshman Year Fall ECON 1041 Prin. of Macroeconomics Liberal Arts Core / Electives (particularly STAT 1772) Preparatory Mathematics, if needed MATH 0100 or MATH 1110 or MATH 1140 BUSINESS 1000 Introductory Seminar for Bus. Prof. Total semester hours

Spring 3 hrs.

12 hrs. 0 hrs. 15 hrs.

ENGLISH 1005 College Writing & Research

3 hrs.

ECON 1011 Business Statistics

3 hrs.

ECON 1051 Prin. of Microeconomics Liberal Arts Core/Electives

3 hrs. 6 hrs.

Total semester hours

15 hrs.

Sophomore Year Fall ACCT 2120 Prin. of Financial Acct. ECON 1021 Intro. to Dec. Tech Liberal Arts Core/Electives BUSINESS 2000 Bus. Prof. in Training Total semester hours

Spring 3 hrs. 3 hrs. 9-10 hrs. 0 hrs. 15-16 hrs.

ACCT 2130 Prin. of Managerial Acct. MGMT 2080 Intro. to Info. Systems MKTG 2110 Principles of Marketing Liberal Arts Core/Electives Total semester hours

3 hrs. 3 hrs. 3 hrs. 6-7 hrs. 15-16 hrs.

Junior Year Fall MKTG 3113 Consumer Behavior MGMT 3100 Legal & Social Environment MGMT 3153 Organizational Mgmt. Liberal Arts Core/Electives Total semester hours

Spring 3 hrs. 3 hrs. 3 hrs. 6 hrs. 15 hrs.

MKTG 3116 Marketing Research MGMT 3154 Operations Mgmt. MKTG 3000 Marketing Emphasis Liberal Arts Core/Electives Total semester hours

3 hrs. 3 hrs. 3 hrs. 6 hrs. 15 hrs.

Senior Year Fall

Spring

FIN 3130/5130 Corp. Finance MKTG 3000 Marketing Elective Liberal Arts Core/Electives

3 hrs. 3 hrs. 8 hrs.

Total semester hours

14 hrs.

MGMT 4175 Business Policy & Strategy MKTG 3000 Marketing Emphasis MKTG 4170/5170 Marketing Strategy Liberal Arts Core/Electives Total semester hours

3 hrs. 3 hrs. 3 hrs. 6 hrs. 15 hrs.

Advising Office · business.uni.edu/advising · Curris Business Building 5 · Cedar Falls, IA 50614 - 0127 · 319-273-2144

UNI’S OVERALL B.A. DEGREE CREDIT HOUR REQUIREMENTS Required Liberal Arts Core Required Business Core Required Marketing Major Core Marketing Emphasis Area (pick 1 of 4) University Electives Total UNI Credit Hours

45 39 9 9 18 120

CBA Admission and Graduation Students wishing to major in Marketing are considered Pre-Marketing majors until they are formally admitted to the College of Business Administration (CBA). Business majors are not permitted to take any Department of Marketing courses until they have been formally admitted to the CBA. In addition, all 3000/4000-level Marketing courses except MKTG 2110-Principles of Marketing, require the completion of 60 hours of credit. The requirements for admission and graduation may be obtained from UNIBusiness Advising, located in the College of Business Administration, CBB 5, 319-273-2144. -------------------------------------------------------------------------------------------------------------------------------------Double Majors/Minors Policy/Marketing Marketing majors may declare a double major and/or major and minor within the College of Business Administration, subject to the regulations imposed by those CBA departments affected. Marketing majors may declare additional CBA majors in one or more of the following areas only: Accounting, Business Teaching, Economics (any emphasis), Finance, Management, MIS and Real Estate. Marketing majors minoring with the CBA must select these minors: Finance, International Business/Business, Real Estate/Business, Economics, or Business Communications. A total cumulative or UNI cumulative GPA of 2.5 is required to declare a double major and/or minor in business.

Advising Office · business.uni.edu/advising · Curris Business Building 5 · Cedar Falls, IA 50614 - 0127 · 319-273-2144

Tentative Schedule of Marketing Courses This schedule of courses can be a helpful guide to plan the courses needed to complete the Marketing major. It is important to check the current official university schedule of classes for courses actually offered in a particular semester. The schedule listed is tentative, since actual offerings are influenced by uncontrollable factors such as university funding, student interest, and faculty expertise, all of which may not be certain, as far in advance, as when this guide was prepared. (Semester Offered)

Course Number

Title

Fall

Spring

Summer

MKTG 2110 MKTG 3113 MKTG 3116 MKTG 4170 MKTG 3143 MKTG 3146 MKTG 3153 MKTG 3154 MKTG 3156 MKTG 3163 MKTG 3166 MKTG 3173 MKTG 3176/5176 MKTG 3178 MKTG 3179 MKTG 3583/5583 MKTG 3586/5586 MKTG 3595 MKTG 4150 MKTG 4595 MKTG 4198

Principles of Marketing Consumer Behavior Marketing Research Marketing Strategy Advertising & Promotion Digital Advertising Personal Selling Sales Management Services Marketing Distribution & Logistics Retail Management New Product Management Global Marketing Global Trade Practices Cooperative Education: Marketing Entrepreneurship Entrepreneurial Strategy Value Based Pricing Advertising Campaign Development Marketing Internship Independent Study

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes No No No Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes No Yes Yes Yes No Yes Yes Yes Yes Yes

Yes Yes No No No No No No No No No No No No Yes No No No No Yes Yes

Advising Office · business.uni.edu/advising · Curris Business Building 5 · Cedar Falls, IA 50614 - 0127 · 319-273-2144